JP2008217726A - Order system by printed matter, portable reader, and order method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To simplify ordering a selected product and the like while using ease with which the product and the like are viewed on a printed matter. <P>SOLUTION: An order system by printed matter has: printed matter 2 for printing a pattern 16 convertible into electronic data 29 different from one another in at least a product or service together with an article 12 on the product or the service; a portable reader 3 for reading a prescribed pattern 16 to generate the electronic data 29; an order check list 61 for showing order information on the product or the service specified by the electronic data 29; an output means 32 for outputting a total sum 62 of the ordered content shown in the order check list 61; and a transmitting means 40 for transmitting the order check list 61 established after output by the output means 32. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a print ordering system, a portable reading device, and an ordering method.

  Patent Document 1 discloses the following technique. That is, when a mark indicating the position on the paper is thinly printed with an electronic pen with a camera attached to the pen tip, the camera can read the mark and capture the locus of the pen. As a result, information input using paper is realized by inputting handwritten characters or inputting commands. In Patent Document 1, a command mark matrix is printed over a product name in a catalog for mail order sales, and the command mark matrix read by a special electronic pen is decoded by a personal computer (personal computer) or the like. There is a description of displaying image information on a display and a description suggesting that an order can be placed from a catalog.

  However, this patent document 1 has a specific configuration for applying a technique for writing with an electronic pen in which a camera is attached to a pen tip on a sheet in which a mark indicating a position on a paper is thinly printed. There is no description or consideration, and there is no description that discloses or suggests the above problem recognition.

JP 2005-332351 A (summary, paragraph 0002, paragraph 0037, etc.)

  As a form in which a user such as a consumer purchases a product outside a store, there is a so-called mail order that places a product in a magazine or catalog and accepts an order using a dedicated order postcard. Further, in recent years, so-called online mail order is increasing in which data such as product information and an order input form is transmitted from a server device connected to the Internet to user terminals.

  This online mail order does not require printing a catalog or the like and distributing it to each user. Since orders are received online, order management is simplified, and there are many advantages such as cost reduction for the seller. Further, it is not necessary for the user to accurately enter a product number having a large number of digits on the order postcard by handwriting, and it is expected that the ordering work is facilitated.

  However, for users who are unfamiliar with the operation of the user terminal using a so-called personal computer or the like, the order by the operation of the user terminal may feel higher than the order using a magazine or a catalog and an order postcard.

  In addition, the size and resolution of the display screen of the user terminal are limited. For this reason, the number of products that can be displayed on the user terminal at a time is limited compared to catalogs, and the listability of products is lacking. In addition, the user must sit in front of the user terminal in order to view and select the products displayed on the screen. It is difficult for a user terminal to easily carry around and view it like a printed product such as a catalog.

  For this reason, browsing of products displayed on the user terminal is inferior in user workability when viewing and selecting products compared to browsing of products listed in a catalog or the like. For example, it is difficult for a user to browse and select a product easily when browsing the product using the user terminal, as in the case of selecting a product with a catalog in hand.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a print ordering system, a portable reading device, and an ordering method that make it easy to place an order for a selected product while taking advantage of the ease of browsing the product etc. using a printed matter.

  The print ordering system according to the present invention generates electronic data by reading a predetermined pattern and a printed material on which a pattern that can be converted into electronic data different from each other at least for each product or service is printed together with articles about the product or service. A portable reader, an order confirmation list indicating order information of goods or services specified by electronic data, an output means for outputting the total amount of the order contents shown in the order confirmation list, and after output by the output means Transmitting means for transmitting the confirmed order confirmation list.

  The ordering system for printed matter according to the present invention has the following features in addition to the above-described configuration of the invention. In other words, the output means outputs at least the name of the product or service and the number of orders for the product or service specified by the electronic data as the order information of the product or service in the order confirmation list.

  The ordering system for printed matter according to the present invention has the following features in addition to the components of the above-described invention. That is, the ordering system further includes an updating unit that updates order information in the order confirmation list output by the output unit. Then, the transmitting means transmits the order confirmation list updated by the updating means as the confirmed order confirmation list.

  The ordering system for printed matter according to the present invention has the following features in addition to the components of the above-described invention. In other words, when the total amount of the order contents to be output is greater than or equal to a predetermined amount, the output means outputs an output for calling attention that the total amount is greater than or equal to the predetermined amount.

  The ordering system for printed matter according to the present invention has the following features in addition to the above-described configuration of the invention. That is, the portable reading device reads the dot pattern printed as a predetermined pattern on the printed material, and generates electronic data indicating the locus of the portable reading device. The output means outputs order information of a product or service whose number of orders can be recognized by electronic data indicating the locus of the portable reading device in the order confirmation list.

  The ordering system for printed matter according to the present invention has the following features in addition to the above-described configuration of the invention. That is, the portable reading device reads the dot pattern printed as a predetermined pattern on the printed material, and generates electronic data indicating the locus of the portable reading device. The transmission means transmits all or part of the electronic data indicating the locus of the portable reading device together with the confirmed order confirmation list.

  The portable reading device according to the present invention reads a printed matter on which a pattern that can be converted into different electronic data for each product or service is printed together with articles about the product or service, and generates electronic data based on the read predetermined pattern Electronic data generating means, an order confirmation list indicating order information of goods or services specified by the electronic data, an output means for outputting the total amount of the order contents shown in the order confirmation list, and an output by the output means Transmitting means for transmitting an order confirmation list determined later.

  The ordering method using printed matter according to the present invention uses electronic data generated by a portable reading device by reading a printed matter on which a pattern that can be converted into electronic data different for each product or service is printed together with articles about the product or service. Output the order confirmation list indicating the order information of the product or service specified by the read electronic data, the total amount of the order contents shown in the order confirmation list, and the order confirmation confirmed after the output Sending a list.

  In the present invention, it is possible to easily place an order for a selected product while taking advantage of the ease of browsing the product etc. by printed matter.

  Hereinafter, an ordering system for printed matter, a portable reading device, and an ordering method according to embodiments of the present invention will be described with reference to the drawings. The ordering system for printed materials will be described using a catalog ordering system as an example. The portable reading device will be described using an electronic pen in a catalog ordering system as an example. A method for ordering by printed matter will be described as a part of the operation of the catalog ordering system.

  FIG. 1 is a system configuration diagram of a catalog ordering system 1 according to an embodiment of the present invention. The catalog ordering system 1 includes a product catalog 2 in which articles of products and services are printed on a plurality of paper, a pen-shaped portable electronic pen 3 that reads the product catalog 2, an electronic pen 3 and a USB (Universal Serial Bus). ) A user terminal 5 connected by a cable 4 and an order receiving server device 7 connected to the user terminal 5 via a communication network 6 such as the Internet. Note that the order receiving server device 7 may be operated by a company that sells the product catalog 2 or its affiliated company.

  FIG. 2 is an explanatory diagram illustrating an example of one paper surface 11 of the product catalog 2 as a printed material. FIG. 2A is an example of articles 12 of products and services printed on the paper surface 11 of the product catalog 2. FIG. 2B is an example of a dot pattern as a predetermined pattern printed on the paper surface 11 of the product catalog 2.

  2A, the article 12 of “Product A”, the article 12 of “Product B”, the article 12 of “Product C”, the article 12 of “Product D”, and the article 12 of “Product E”. Articles 12 of these five products are published. Further, in the article 12 for each product, an area (order number entry column 13) for writing the number of orders for each product is provided.

  Further, as shown in FIG. 2B, a dot pattern composed of a plurality of dots 16 is printed on the entire surface 11 of the paper 11 on which the product is posted. The dots 16 are printed while being shifted in any one of the upper, lower, left and right directions according to a predetermined rule with reference to the intersection of unprinted dotted lines 17 and 18 shown in FIG. 2B. The plurality of dots 16 can be converted into coordinate values corresponding to positions on the paper surface 11 on which the plurality of dots 16 are printed, for example, by a combination of 6 × 6 dots. A plurality of dots 16 of different combinations are converted into different coordinate values. This dot pattern is printed on the entire surface of the paper 11 in this embodiment, but even if it is printed only on the range that overlaps the article 12 of the product, it is only the range that overlaps the order quantity entry column 13. May be printed.

  As described above, the dot pattern is printed on the paper surface 11 of the product catalog 2 so as to overlap with the article 12 of the product. On the paper surface 11 of the product catalog 2, the dot pattern becomes noise in the article 12 of the product. For this reason, the dot pattern may be printed on the paper surface 11 with ink that absorbs infrared rays having substantially the same color (usually white) as the paper surface 11. As a result, even though the dot pattern is printed over the product posting article 12, it becomes difficult to read the characters in the product posting article 12 due to the dot pattern, or the product posting article 12 due to the dot pattern. It is possible to make it difficult for the beauty of the inside photo to be damaged.

  FIG. 3 is an explanatory diagram showing an example of the correspondence between the dot pattern printed on the paper surface 11 of the product catalog 2 and the read coordinate value. FIG. 3 shows a two-dimensional coordinate space with x and y. This two-dimensional coordinate space is based on the upper left corner in FIG. 3 and is a plane space in which the x coordinate value increases toward the right side of the paper surface 11 and the y coordinate value increases toward the lower side of the paper surface 11. It is.

  And the some paper surface 11 of the goods catalog 2 is arrange | positioned so that it may not mutually overlap in a two-dimensional coordinate space, for example, as shown in FIG. That is, a dot pattern having a range of different coordinate values is printed on each paper surface 11 of the product catalog 2. Thereby, the position in each paper surface 11 of the product catalog 2 can be uniquely specified in the product catalog 2 by the dot pattern.

  FIG. 4 is a device configuration diagram showing the electronic pen 3, the user terminal 5, and the order receiving server device 7 in FIG.

  The electronic pen 3 as a portable reading device has a pen-shaped housing as shown in FIG. 1 and can be carried. As shown in FIG. 4, the electronic pen 3 includes an infrared LED (Light Emitting Diode) 21, an infrared camera 22, a USB I / F (InterFace) 23, a microcomputer 24 to which these are connected, A battery (not shown) for supplying power to these is included. The microcomputer 24 includes a timer 25, a memory 26, a CPU (Central Processing Unit) (not shown), and the like. When the unillustrated CPU executes an unillustrated program stored in the memory 26, the microcomputer 24 realizes a handwriting reading unit 27, a transmitting unit 28, and the like as electronic data generating means. Further, the memory 26 stores handwriting data 29 as electronic data indicating handwriting (trajectory) at the time of order writing to the product catalog 2 by the electronic pen 3.

  The infrared LED 21 emits infrared rays toward the pen tip of the electronic pen 3. The infrared camera 22 is a CCD (Charge Coupled Device), a CMOS (Complementary Metal Oxide Semiconductor) sensor, or the like, and periodically outputs received light-receiving pattern data of infrared light to a microcomputer. For example, when the pen tip of the electronic pen 3 is in contact with the paper surface 11 of the product catalog 2, the infrared camera 22 receives the infrared light reflected by the paper surface 11 and outputs the received light pattern data. When a dot pattern is printed on the paper surface 11 touched by the pen tip, the infrared camera 22 outputs light reception pattern data in which infrared rays are absorbed by the dot pattern.

  One end of the USB cable 4 is connected to the USB I / F 23. The USB I / F 23 transmits / receives data to / from a USB I / F of a device connected to the other end of the USB cable 4 (in FIG. 1, the USB I / F 31 of the user terminal 5), for example, by a mass storage class.

  A timer 25 in the microcomputer 24 measures time and the like.

  The handwriting reading unit 27 implemented in the microcomputer 24 generates handwriting data 29 and stores it in the memory 26. Specifically, when the handwriting reading unit 27 first recognizes a predetermined infrared absorption pattern based on the dot pattern printed on the product catalog 2 from the light reception pattern data supplied from the infrared camera 22, the dot pattern in FIG. The read coordinate value corresponding to the recognized pattern is generated based on the correspondence relationship between the coordinate value and the coordinate value. Note that the data indicating the correspondence relationship in FIG. 3 may be stored in the memory 26 of the microcomputer 24, for example.

  Further, when the handwriting reading unit 27 generates the reading coordinate value from the light receiving pattern data of the infrared camera 22, the handwriting reading unit 27 acquires the current time from the timer 25 and stores them in the memory 26. The handwriting reading unit 27 stores the read coordinate value and the time in the memory 26 according to the generation cycle of the light reception pattern data by the infrared camera 22, for example. Thereby, in the memory 26, a plurality of read coordinate values and a plurality of times are stored in association with each other, and handwriting data 29 is generated.

  The transmission unit 28 transmits the handwriting data 29 stored in the memory 26 to the user terminal 5. Specifically, when the user terminal 5 is connected to the USB I / F 23 via the USB cable 4, the transmission unit 28 reads the handwriting data 29 stored in the memory 26 and transmits it to the USB I / F 23. To supply.

  4 is a personal computer having a communication function, for example, and includes a USB I / F 31, a display device 32, an input device 33, a communication device 34, a microcomputer 35 to which these are connected, and the like. The microcomputer 35 includes a memory 36, a CPU (not shown), and the like. The unillustrated CPU executes an unillustrated program stored in the memory 36, so that the microcomputer 35 includes a receiving unit 37, a data converting unit 38, a UI (User Interface) unit 39, an ordering unit 40, and the like. Realized. The memory 36 also stores received handwriting data 41, order data 42 as order information for goods or services, and a coordinate conversion table 43.

  The display device 32 as output means is, for example, a CRT (Cathode Ray Tube), a liquid crystal display, and the like, and displays a GUI (Graphical User Interface) screen composed of images and characters based on the display data.

  The input device 33 is, for example, a keyboard, a pointing device such as a so-called mouse, and outputs operation data to the microcomputer 35.

  The communication device 34 is, for example, a NIC (Network Interface Card), and is connected to a LAN (Local Area Network) cable or the like. The LAN cable is connected to a communication network 6 such as the Internet as shown in FIG. 1 by, for example, a hub device or a router device.

  The coordinate conversion table 43 is a table showing the correspondence between the read coordinate value of the electronic pen 3 and the product. Specifically, the coordinate conversion table 43 stores, for example, a plurality of pieces of product information published in the product catalog 2. The product information of each product includes a product name as the name of the product or service, optional information such as the color and size of the product, a posting page, a unit price, a product number in the product catalog 2, and the like. In addition, as shown in FIG. 2, in the coordinate conversion table 43, each piece of product information is associated with data indicating a range of coordinate values indicating the order number entry column 13 in the posted article 12 of the product. The coordinate conversion table 43 is provided to each user as a supplement to the product catalog 2 by a recording medium such as a memory card or CD-ROM, or is provided to each user by downloading from a server via the Internet or the like. Just do it.

  The receiving unit 37 acquires data received by the USB I / F 31 of the user terminal 5 and stores it in the memory 36 of the microcomputer 35. The receiving unit 37 acquires the handwriting data 29 transmitted from the transmitting unit 28 of the electronic pen 3 to the user terminal 5 and stores it in the memory 36 as the received handwriting data 41.

  The data conversion unit 38 analyzes the received handwriting data 41 stored in the memory 36 and generates order information by the electronic pen 3. The data conversion unit 38 stores the generated order information in the memory 36 as order data 42.

  The UI unit 39 as update means generates GUI (Graphical User Interface) screen data for displaying the order data 42 stored in the memory 36 and supplies it to the display device 32. Further, when the operation data is supplied from the input device 33, the UI unit 39 interprets the operation content and updates the order data 42 stored in the memory 36, for example.

  The ordering unit 40 as a transmitting unit transmits the ordering data 42 stored in the memory 36 to the order receiving server device 7. Specifically, when the order data 42 stored in the memory 36 is confirmed by the user, the ordering unit 40 reads the confirmed order data 42 from the memory 36 and transmits it to the communication device 34.

  4 includes a communication device 51, a storage device 52, a display device (not shown), an input device (not shown), a microcomputer 53 to which these devices are connected, and the like. Further, the microcomputer 53 implements an order receiving section 54 and the like by executing a program (not shown) stored in the storage device 52 by a CPU incorporated therein.

  The storage device 52 is, for example, a hard disk drive, and stores the order data received by the order receiving server device 7 as order receiving data 55.

  The order receiving unit 54 acquires data received by the communication device 51 of the order receiving server device 7 and stores it in the storage device 52. The order receiving unit 54 acquires the order data 42 transmitted from the ordering unit 40 of the user terminal 5 to the order receiving server device 7 and stores it in the storage device 52 as the order receiving data 55.

  Note that programs executed by a CPU (not shown) in the electronic pen 3, the user terminal 5, and the order receiving server device 7 are recorded in the memories 26 and 36 of the microcomputers 24 and 35 and the storage device 52 before the shipment of these devices. Even if these devices are shipped, they may be recorded in the memories 26 and 36 of the microcomputers 24 and 35 and the storage device 52 after the shipment of these devices. A part of the program may be recorded in the memories 26 and 36 of the microcomputers 24 and 35 and the storage device 52 after the shipment of these devices. The programs recorded in the memories 26 and 36 of the microcomputers 24 and 35 and the storage device 52 after the shipment of these apparatuses are stored in a computer-readable recording medium such as a memory card or a CD-ROM (Compact Disc Read Only Memory). The recorded version may be installed, or the downloaded version may be installed via a transmission medium such as the Internet.

  Next, the operation of the catalog ordering system 1 having the above configuration will be described.

  The user expands the product catalog 2 and browses the posted products. If there is a favorite product, the electronic pen 3 is used to enter the number of orders in the order number entry column 13 in the product article 12 with numbers. Note that the characters entered in the order number entry field 13 may be, for example, Chinese numerals other than numbers, or may be simple check marks. The pen tip of the electronic pen 3 may be a ballpoint pen shaft or a stylus pen shaft. When the pen tip is a ball-point pen shaft, the number of orders is recorded in the order number entry column 13.

  The infrared rays emitted from the infrared LED 21 of the electronic pen 3 are reflected by the paper surface 11 of the product catalog 2 when the user writes the order quantity in the order quantity entry field 13. As shown in FIG. 2, a dot pattern that absorbs infrared rays is printed on the paper surface 11 of the merchandise catalog 2 so as to overlap the article posting article 12. The infrared camera 22 of the electronic pen 3 receives infrared reflected light from the paper surface 11 touched by the pen tip and outputs the received light pattern data. The infrared camera 22 of the electronic pen 3 periodically generates a plurality of light receiving pattern data.

  The handwriting reading unit 27 analyzes each light reception pattern data generated by the infrared camera 22 and generates a read coordinate value from each light reception pattern data. The handwriting reading unit 27 stores the generated reading coordinate value in the memory 26 together with the current time acquired from the timer 25. In the memory 26, the read coordinate value and the time are accumulated for each generation period of the light reception pattern data by the infrared camera 22. Thereby, handwriting data 29 is generated in the memory 26.

  FIG. 5 is an explanatory diagram showing various data generated from reading of the product catalog 2 by the electronic pen 3 to ordering. As shown in FIG. 5A, the number “2” is entered with the electronic pen 3 in the order quantity entry column 13 of “product A” published in the product catalog 2, and the order quantity of “product D” is entered. When the numeral “1” is entered in the column 13 with the electronic pen 3, as shown in FIG. 5B, the memory 26 of the electronic pen 3 has two strokes indicating the handwriting of “2” and “1”. Minute handwriting data 29 is stored.

  The handwriting data 29 in FIG. 5B includes a plurality of sets of read coordinate values and times when the number “2” is entered with the electronic pen 3 in the order quantity entry column 13 of “product A”, and “product D”. The order number entry field 13 is composed of a plurality of sets of read coordinate values and times when the number “1” is entered with the electronic pen 3. In the handwriting data 29, a plurality of read coordinate values are arranged in the order of the time of writing with the electronic pen 3.

  The user enters the number of orders with the electronic pen 3 in the order quantity entry column 13 of the selected product, and then connects the electronic pen 3 to the user terminal 5 with the USB cable 4. By connecting with the USB cable 4, the USB I / F 23 of the electronic pen 3 and the USB I / F 31 of the user terminal 5 recognize each other and can communicate with each other.

  When the USB I / F 23 of the electronic pen 3 becomes communicable, the transmission unit 28 of the electronic pen 3 reads the handwriting data 29 stored in the memory 26 and supplies it to the USB I / F 23. The USB I / F 23 of the electronic pen 3 transmits the supplied handwriting data 29 to the USB I / F 31 of the user terminal 5 via the USB cable 4. The USB I / F 31 of the user terminal 5 supplies the received handwriting data 29 to the receiving unit 37. The receiving unit 37 stores the supplied handwriting data 29 in the memory 36 of the user terminal 5. Thereby, the received handwriting data 41 having the same contents as the handwriting data 29 in the memory 26 of the electronic pen 3, that is, the received handwriting data 41 having the same contents as FIG. 5B is stored in the memory 36 of the user terminal 5. .

  Note that the user may enter the number of orders in the product catalog 2 with the electronic pen 3 while the electronic pen 3 is connected to the user terminal 5. In this case, the transmission unit 28 of the electronic pen 3 may transmit the handwriting data 29 stored in the memory 26 when the transmission unit 28 recognizes that the number of orders of all products has been filled based on the user operation, for example. Each time a new set of read coordinate values and time is stored in 26, the added set of read coordinate values and time may be transmitted. In any case, it is only necessary that the handwriting data 41 indicating the handwriting for which the user designates the number of orders is stored in the memory 36 of the user terminal 5 at the time when the order numbers of all the products have been entered.

  When new received handwriting data 41 is stored in the memory 36 of the user terminal 5, the user terminal 5 starts processing for generating order data 42 based on the new received handwriting data 41.

  FIG. 6 is a flowchart showing the flow of processing executed by the user terminal 5 in FIG.

  When new received handwriting data 41 is stored in the memory 36 of the user terminal 5 (step ST1), first, in the user terminal 5, for example, the receiving unit 37 has started the data conversion unit 38, the UI unit 39, and the ordering unit 40. It is determined whether or not there is (step ST2). If not activated, the reception unit 37 activates the data conversion unit 38, the UI unit 39, and the ordering unit 40 (step ST3).

  Next, the activated data conversion unit 38 checks whether or not unprocessed received handwriting data 41 is stored in the memory 36 of the user terminal 5 (step ST4). Here, since the new received handwriting data 41 is stored in the memory 36 of the user terminal 5, the data conversion unit 38 determines that the unprocessed received handwriting data 41 is stored in the memory 36 of the user terminal 5. To do. If the unprocessed received handwriting data 41 is not stored, the user terminal 5 ends without executing the following processing.

  The data conversion unit 38 that has confirmed that the unprocessed received handwriting data 41 is stored in the memory 36 of the user terminal 5 reads all the read coordinate values of the unprocessed received handwriting data 41 from the memory 36, and all of them. Are plotted on a virtual coordinate plane, and all handwriting is reproduced on this virtual coordinate plane (step ST5).

  The virtual coordinate plane may be a coordinate plane as shown in FIG. 3, for example. In addition, the handwriting to be reproduced may not be based on all the read coordinate values but only based on the read coordinate values within the range of the order quantity entry field 13. Furthermore, the data conversion unit 38 may start handwriting reproduction processing without performing confirmation processing that unprocessed received handwriting data 41 is stored.

  After reproducing the handwriting, the data conversion unit 38 performs character recognition processing on the reproduced handwriting. Specifically, the data conversion unit 38 performs numeric character recognition processing on the range of coordinate values corresponding to the order quantity entry column 13 of each product on the coordinate plane of FIG. Execute (step ST6). Note that the data conversion unit 38 includes, for example, templates of numbers from “0” to “9” of numbers, and the reproduction by hand of each order number entry column 13 and its surrounding range is determined by template matching. Perform numeric character recognition processing. Moreover, as a template of each number, for example, a template unique to a user registered in advance or a general-purpose template preset in the electronic pen 3 may be used.

  When the number character recognition processing is completed, the data conversion unit 38 next refers to the coordinate conversion table 43 and specifies the product corresponding to the order quantity entry field 13 in which the order quantity matching is obtained (step ST7). ).

  Thereafter, the data conversion unit 38 stores the identified product information in the memory 36 in association with the number of orders for which the matching is obtained. When numerical value matching is obtained in the plurality of order quantity entry fields 13, the data conversion unit 38 causes the memory 36 to store information on the number of products for which matching is obtained and the order quantity. Thereby, the order information of the product ordered by the electronic pen 3 is stored in the memory 36 as the order data 42 (step ST8).

  FIG. 5C is an explanatory diagram showing an example of ordering data 42 stored in the memory 36. The order data 42 shown in FIG. 5C includes product information and order numbers of the two products (product A and product D) for which the order number is designated in FIG. 5A. The product information of each product includes product name, option information such as product color and size, posted page, unit price, and product number in the product catalog 2.

  It should be noted that the product name, product option type, posting page, unit price, and product number in the ordering data 42 are associated with the coordinate value range corresponding to the order quantity entry field 13 in the coordinate conversion table 43 in advance. It is stored as information. Then, the data conversion unit 38 specifies the product information in the coordinate conversion table 43 based on the correspondence relationship between the read coordinate values for which character recognition has been performed and the coordinate values in the order quantity entry field 13, and this specification is performed from the coordinate conversion table 43. The obtained merchandise information is acquired and stored in the memory 36 as the order data 42.

  When the generation processing of the order data 42 by the data conversion unit 38 is finished, the UI unit 39 reads the provisional order data 42 stored in the memory 36 and generates GUI screen data for displaying the order data 42 To do. The display device 32 displays an order confirmation list indicating provisional order contents based on the GUI screen data (step ST9).

  FIG. 7 is a diagram showing an example of an order confirmation GUI screen displayed on the display device 32 in FIG. On the order confirmation screen in FIG. 7, information on all products included in the order data 42 in FIG. 5C is displayed in a list. In addition, as the information of each product, a product name, one order option in the option information of the product, a posting page, a unit price, and the number of orders are displayed. Further, the total amount 62 of the order calculated by the UI unit 39 is displayed at the bottom of the order confirmation list 61.

  The order confirmation screen in FIG. 7 is a GUI screen. Therefore, the order confirmation screen of FIG. 7 includes a pull-down button 63 for changing the order option of each product, an increase button 64 and a decrease button 65 for each product, which can be operated by the user with the input device 33. A clear button 66 and a purchase procedure button 67 are displayed.

  For example, when the user operates the pull-down button 63 with the input device 33, the UI unit 39 causes the display device 32 to display a list of all option information on the products in the order data 42. Thereafter, the UI unit 39 displays the option selected from the list by the input device 33 as the order option for the product in the order confirmation list 61.

  When the user operates the order number increase button 64 or the decrease button 65 with the input device 33, the UI unit 39 increases or decreases the order number of the product in the order confirmation list 61 and causes the display device 32 to display the order number. Further, the UI unit 39 recalculates and updates the total amount 62 of the order displayed at the bottom of the order confirmation list 61 according to the increase or decrease in the number of orders.

  In addition to this, for example, when the user operates the purchase procedure button 67 with the input device 33, the UI unit 39 updates the order data 42 stored in the memory 36 with the information of each product in the order confirmation list 61. . The UI unit 39 updates the number of items ordered and option information. For example, when the purchase procedure button 67 is operated in the display of FIG. 7, the UI unit 39 sets the option information of “product A” in the order data 42 shown in FIG. 5C to “red (color) · M (Size) "and the option information of" Product D "is updated to" Silver (color) "(Step ST10).

  When the order data 42 stored in the memory 36 is updated based on the operation of the purchase procedure button 67 and the order contents are confirmed, the ordering unit 40 reads the confirmed order data 42 from the memory 36 and supplies it to the communication device 34. To do. The communication device 34 of the user terminal 5 transmits the confirmed order data 42 to the communication device 51 of the order receiving server device 7 via the communication network 6 (step ST11). The order receiving unit 54 of the order receiving server device 7 acquires the order data 42 received by the communication device 51 of the order receiving server device 7 and stores it in the storage device 52 as the order receiving data 55.

  As a result, the order receiving server device 7 stores order receiving data 55 for placing an order for a product in which the number of orders is written by the user using the electronic pen 3 in the product catalog 2. The company that sells the product catalog 2 sends the ordered product to the user based on the order data 55 stored in the order receiving server device 7.

  As described above, in the catalog ordering system 1 of this embodiment, the electronic pen 3 reads the dot pattern of the product catalog 2 to generate the handwriting data 29, and the data conversion unit 38 of the user terminal 5 is based on the handwriting data 29. The order data 42 is generated, the display device 32 displays the order confirmation list 61 and the total amount 62 of the order contents, and the ordering unit 40 receives the order confirmation list 61 determined based on the display via the communication network 6. It transmits to the server device 7.

  Therefore, the user can view and select products and services printed on the product catalog 2. In addition, the user can select a product or the like by reading the product catalog 2 being viewed with the electronic pen 3. Furthermore, the user can confirm the product or service to be ordered based on the display of the order confirmation list 61 and the total amount 62 on the user terminal 5 and place an order.

  Therefore, the catalog ordering system 1 of this embodiment can facilitate the ordering work by the user while taking advantage of the ease of browsing the product by the product catalog 2 by the user. For example, the product catalog does not require the user to sit in front of the user terminal 5 to display the product and look at the product, and to carefully enter a product number with a large number of digits on the order postcard. You can select and place orders on the products printed on 2.

  Further, in the order confirmation list 61 of this embodiment, the product information of the product and service selected by the electronic pen 3 and the number of orders are displayed as the order information of the product or service. Further, together with the order confirmation list 61, the total amount 62 of the order is displayed before the order is confirmed. Therefore, before placing the final order, the user can refer to the total amount 62 and cancel the order or change the order content before placing the final order.

  Further, in the order confirmation list 61, information on each product such as product name, option information such as product color and size, posted page, unit price, product number in the product catalog 2, and the like are displayed. Therefore, the user can specify these by a simple change operation using the GUI of the user terminal 5 without specifying the color or size of the product in the product catalog 2. The user can select a product without worrying about details when selecting the product with the electronic pen 3.

  In this embodiment, the ordering unit 40 transmits the ordering data 42 updated by the UI unit 39 to the order receiving server device 7. Therefore, after the user places a temporary order with the electronic pen 3, the user terminal 5 can confirm the order and place the order. The user can easily select a product when selecting the product using the electronic pen 3.

  In this embodiment, the electronic pen 3 generates handwriting data 29 for designating the number of orders, the data conversion unit 38 identifies the number of orders for each product by character recognition of the handwriting, and the display device 32 displays the number of orders. Displays order information for products that can be recognized. Therefore, the product or service in which the user is conscious of handwriting the numerical value of the order quantity is displayed on the display device 32 as the order confirmation list 61. It is possible to prevent an incorrect product from being ordered by an erroneous operation of the electronic pen 3 by the user or unintentional reading by the electronic pen 3.

  The above embodiment is an example of a preferred embodiment of the present invention, but the present invention is not limited to this, and various modifications and changes can be made without departing from the scope of the invention. is there.

  For example, in the above embodiment, the dot pattern read by the electronic pen 3 is printed on the booklet-shaped product catalog 2. In addition, for example, the dot pattern read by the electronic pen 3 may be printed on an individual sheet such as a flyer.

  Moreover, you may make it provide the identification area | region of the printed matter for distinguishing each printed matter from other printed matter in these printed matter. In the identification area of the printed matter, for example, a dot pattern region that is not associated with any printed article 12 on the coordinate plane of FIG. 3 is secured, and the dot pattern area outside the article 12 is assigned to a plurality of printed articles. Assign them so that they do not overlap. For example, when a user orders a product, the user can read the printed product identification area so that the person who sells the product or service using the product catalog 2 or the like prints the article 12 between a plurality of printed materials. Even if the range of coordinate values by the dot pattern to be overlapped with each other, the printed matter related to the order is uniquely specified based on the dot pattern of the identification area, and the handwriting read by the electronic pen 3 is read. The selected product can be specified by the coordinate value.

  Further, as a pattern printed on a printed matter such as the product catalog 2 and read by the electronic pen 3, for example, a bar code for storing the coordinate value of the paper surface 11 other than the dot pattern, and a QR (Quick) for storing the coordinate value of the paper surface 11 are used. Response) code may be used.

  In the above embodiment, the electronic pen 3 generates handwriting data 29, and the handwriting data 29 is converted into order data 42 in the user terminal 5. In addition to this, for example, the display device 32 and the input device 33 may be provided in the electronic pen 3, and the data conversion unit 38 and the UI unit 39 may be realized in the electronic pen 3.

  FIG. 8 is an external view showing a modification of the electronic pen 3 according to a modification of the present invention. The electronic pen 3 of FIG. 8 has a display device 71 and an input device on the side surface of the pen-shaped housing. The display device 32 displays an order confirmation list 61 and a total amount 62 based on the order data 42 generated by the data converter 38. The input device also includes a delete key 72, an enter key 73, upper and lower list scroll keys 74 and 75, and left and right order quantity change keys 76 and 77. For example, when the upper and lower list scroll keys 74 and 75 are operated, the UI unit 39 changes the product information displayed on the display device 32 in the order data 42. In addition, when the left and right order quantity change keys 76 and 77 are operated, the UI unit 39 changes the order quantity of the product displayed on the display device 32. Furthermore, when the determination key 73 is operated, the UI unit 39 updates and confirms the order data 42.

  Further, for example, the electronic pen 3 may be provided with a communication device 34 and an ordering unit 40 that transmit the ordering data 42 to the order receiving server device 7 together with the display device 32 and the input device 33. In the case of this modification, the electronic pen 3 does not need to be connected to the user terminal 5. In the case of this modification, the coordinate conversion table 43 indicating the correspondence between the product catalog 2 and the product is stored in the memory card 81, and the memory card 81 is attached to the electronic pen 3 as shown in FIG. You can do it. In this modification, the communication device 34 provided in the electronic pen 3 may be connected by a cable other than the USB cable 4 or may be capable of communicating with each other by wireless communication such as Bluetooth or infrared. .

  Moreover, in the said embodiment, the electronic pen 3 and the user terminal 5 are connected by the USB cable 4, and it can communicate with each other by this. In addition to this, for example, the electronic pen 3 and the user terminal 5 may be connected by a cable other than the USB cable 4 or may be capable of communicating with each other by wireless communication such as Bluetooth and infrared.

  In the above embodiment, the receiving unit 37, the data converting unit 38, the UI unit 39, and the ordering unit 40 generate and transmit the ordering data 42 determined according to the flowchart of FIG. In addition to this, for example, the receiving unit 37, the data converting unit 38, the UI unit 39, and the ordering unit 40 may generate and transmit the ordering data 42 determined according to the flowchart of FIG.

  FIG. 9 is a flowchart showing the flow of processing executed by the user terminal 5 in the modification of the embodiment of the present invention.

  In the process of the modified example of FIG. 9, when the receiving unit 37 of the user terminal 5 stores the newly received received handwriting data 41 in the memory 36 (step ST21), the data converting unit 38, UI unit 39, and ordering unit 40 are stored. Are activated (step ST22), and are activated as necessary (step ST23). The data conversion unit 38 confirms that the unprocessed received handwriting data 41 is stored in the memory 36 of the user terminal 5 (step ST24), and then the first one stroke from the unprocessed received handwriting data 41. The read coordinate value is read (step ST25).

  As shown in FIG. 5B, in the unprocessed received handwriting data 41, a plurality of read coordinate values when writing the number of orders are arranged in the order of writing. Therefore, the data conversion unit 38 inspects the unprocessed received handwriting data 41 in order from the top, and determines that, for example, the two reading coordinate values that follow each other are greatly deviated, or the two times that follow each other are determined. The end of one stroke is determined by determining that there is a large deviation. Specifically, for example, the difference between the two read coordinate values is determined based on, for example, a predetermined several centimeters or more on the paper surface 11, and the difference between the two times is, for example, a predetermined several hundred milliseconds. What is necessary is just to make it judge based on having been separated above. Then, the data conversion unit 38 obtains a plurality of read coordinate values from the read coordinate value at the beginning of the unprocessed received handwriting data 41 to the read coordinate value immediately before determining the end of the read coordinate values for the first stroke. Read as value.

  The data conversion unit 38 that has acquired the read coordinate value for one stroke calculates a representative value of the read coordinate value for one stroke (step ST26). The data conversion unit 38 may calculate an average value of the read coordinate values for one stroke, for example, and set the average value as a representative value. Thereafter, the data conversion unit 38 refers to the coordinate conversion table 43, identifies the product corresponding to the calculated representative value (step ST27), and stores the identified product information in the memory 36 as the ordering data 42 (step ST27). ST28).

  After specifying the product based on the read coordinate value for one stroke, the data conversion unit 38 determines whether or not unprocessed stroke data remains (step ST29). If unprocessed stroke data remains, the data conversion unit 38 identifies the product based on the read coordinate values for the above one stroke (steps ST25 to ST29) until there is no unprocessed stroke data. ) Repeatedly.

  When there is no unprocessed stroke data (No in step ST29), the UI unit 39 reads the order data 42 stored in the memory 36 and displays the order confirmation list 61 on the display device 32 (step ST30). Further, when the input device 33 is operated, the UI unit 39 updates option information and the number of orders for each product accordingly (step ST31).

  Thereafter, when the purchase procedure button 67 is operated, the UI unit 39 updates the order data 42 stored in the memory 36. The ordering unit 40 transmits the confirmed ordering data 42 to the order receiving server device 7 (step ST32).

  In this modification, the data converter 38 does not perform character recognition processing. For this reason, the user can perform check writing using the electronic pen 3 within the range of the article 12 of the predetermined product in the product catalog 2 by using a check mark, a circle, an underline, or the like. Further, the product catalog 2 does not have to be provided with the order quantity entry column 13 for entering the order quantity.

  In the above embodiment, the UI unit 39 displays the total amount 62 of the products ordered on the display device 32. In addition to this, for example, when the total price 62 of the ordered product exceeds a predetermined price, the UI unit 39 changes the display color of the total price 62 to another color such as red, A warning message may be displayed on the device 32 or a warning sound may be emitted from a speaker not shown. In addition, for example, the UI unit 39 may notify a predetermined warning when the cumulative total amount in a predetermined period such as one month exceeds a predetermined amount. In these modifications, the user can know that he / she has over-purchased before ordering. The user terminal 5 can alert the user that there is a risk of over-buying.

  In the above embodiment, the display device 32 of the user terminal 5 displays the list 61 of products ordered by the user and the total amount 62. In addition to this, for example, the user terminal 5 may provide detailed information and related information of a product such as a video of the product and inventory information. Further, the detailed information of the product may be transmitted to the user terminal 5 from the order receiving server device 7 via the communication network 6, for example, so that it can be viewed on the user terminal 5. Thereby, product information that cannot be provided by the product catalog 2 can be provided to a user who is familiar with the operation of the user terminal 5.

  In the above embodiment, the ordering unit 40 of the user terminal 5 transmits the ordering data 42 stored in the memory 36 to the order receiving server device 7. In addition to this, for example, the ordering unit 40 may transmit part or all of the received handwriting data 41 together with the ordering data 42 to the order receiving server device 7. Thereby, the handwriting data concerning each order is accumulated in the order receiving server device 7. Therefore, a person who sells a product using the product catalog 2 uniquely identifies the orderer by handwriting after receiving an order, or collates the orderer by handwriting, based on the received handwriting data 41 stored in the order receiving server device 7. can do.

  In addition, when the received handwriting data 41 stored in the order receiving server device 7 includes information on the time of writing by the electronic pen 3, the seller determines when the user has received the product catalog 2 and the electronic pen for each order. 3 can confirm whether the order has been placed. Therefore, for example, there is a time difference between when the order data 42 is transmitted by the user terminal 5 and when the user places an order with the product catalog 2 and the electronic pen 3, and the user has the product catalog 2 and the electronic pen. In the case where the order of the product is canceled when the order is placed according to 3, the seller displays the time of the handwriting on a display device (not shown) of the order receiving server device and easily identifies the product related to the order. And can cancel the cancellation.

  In the modified example of FIG. 7, the order confirmation list 61 and the total amount 62 thereof are output by being displayed on the display device 32 of the user terminal 5. In addition to this, for example, the order confirmation list 61 and the total amount 62 thereof may be output by sound from a sound output device (not shown) provided in the electronic pen 3 or the user terminal 5.

  INDUSTRIAL APPLICABILITY The present invention can be suitably used in a business in which a product or service is offered for sale by a printed matter such as a product catalog or a flyer.

FIG. 1 is a system configuration diagram of a catalog ordering system according to an embodiment of the present invention. FIG. 2 is an explanatory diagram illustrating an example of one sheet of a product catalog as a printed matter. FIG. 3 is an explanatory diagram illustrating an example of a correspondence relationship between a dot pattern printed on a paper surface of a product catalog and a read coordinate value. FIG. 4 is a device configuration diagram showing the electronic pen, the user terminal, and the order receiving server device in FIG. FIG. 5 is an explanatory diagram showing various data generated from reading the product catalog with the electronic pen to ordering. FIG. 6 is a flowchart showing the flow of processing executed by the user terminal in FIG. FIG. 7 is a diagram showing an example of an order confirmation GUI screen displayed on the display device in FIG. FIG. 8 is an external view showing a modification of the electronic pen according to the modification of the present invention. FIG. 9 is a flowchart illustrating a modification of the flow of processing executed by the user terminal according to the embodiment of this invention.

Explanation of symbols

1 Catalog ordering system (ordering system using printed materials)
2 Product catalog (printed matter)
3 Electronic pen (portable reader)
12 articles (articles of products and services)
27 Handwriting reading unit (electronic data generating means)
29 Handwriting data (electronic data)
32 Display device (output means)
39 UI part (update means)
40 Ordering department (transmission means)
42 Ordering data (Product or service ordering information)
61 Order confirmation list 62 Total amount of order contents

Claims (8)

Along with articles about products and services, at least a printed matter on which a pattern that can be converted into different electronic data for each product or service is printed,
A portable reading device that reads the predetermined pattern and generates the electronic data;
An order confirmation list showing order information of the product or service specified by the electronic data, and an output means for outputting the total amount of the order contents shown in the order confirmation list;
Transmitting means for transmitting an order confirmation list determined after output by the output means;
An ordering system using printed matter, comprising:   The output means outputs at least the name of the product or service and the number of orders for the product or service specified by the electronic data as the order information of the product or service in the order confirmation list. The ordering system by printed matter of Claim 1. Updating means for updating the order information in the order confirmation list output by the output means;
2. The printed matter ordering system according to claim 1, wherein the transmitting unit transmits the order confirmation list updated by the updating unit as a confirmed order confirmation list.   2. The printed matter according to claim 1, wherein, when the total amount of the order contents to be output is equal to or greater than a predetermined amount, the output means outputs an output for urging attention that the total amount is equal to or greater than the predetermined amount. By ordering system. The portable reading device reads the dot pattern printed as the predetermined pattern on the printed matter, and generates the electronic data indicating the locus of the portable reading device,
2. The printed matter according to claim 1, wherein the output unit outputs order information of a product or a service whose number of orders can be recognized by the electronic data indicating the locus of the portable reading device in the order confirmation list. By ordering system. The portable reading device reads the dot pattern printed as the predetermined pattern on the printed matter, and generates the electronic data indicating the locus of the portable reading device,
2. The print ordering system according to claim 1, wherein the transmission unit transmits all or part of the electronic data indicating the locus of the portable reading device together with the confirmed order confirmation list. An electronic data generating means for reading a printed matter on which a pattern that can be converted into electronic data different from each other for each product or service is printed together with an article of the product or service, and generating the electronic data according to the read predetermined pattern;
An order confirmation list indicating order information of goods or services specified by the electronic data, and an output means for outputting the total amount of order contents shown in the order confirmation list;
Transmitting means for transmitting an order confirmation list determined after output by the output means;
A portable reading device comprising: Using electronic data generated by a portable reading device by reading printed matter on which a pattern that can be converted into electronic data different from each other for each product or service is printed together with articles about the product or service, the electronic data generated by the reading is specified. Outputting an order confirmation list showing order information of the goods or services to be processed and a total amount of the order contents shown in the order confirmation list;
Sending a confirmed order confirmation list after this output;
An ordering method using printed matter, comprising:

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