JP2008112295A - Statistical information providing device, statistical information providing program, and statistical information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information retrieval service to a client, and to provide marketing information to a supplier by using an information retrieval request made by the client. <P>SOLUTION: In a wine information retrieval system 100, an information request accepting part 110 stores an information request from a consumer in a magnetic disk device 920. A wine information retrieval part 120 acquires wine information whose information has been requested from a magnetic disk device 920, and a wine information providing part 130 responds to the consumer with the wine information. Then, a marketing information generation part 140 acquires the information request made by the consumer until this time from a magnetic disk device 920, and generates statistical information by totaling the information requests for each of the attributes of the consumer. A marketing information distribution part 150 distributes the statistical information generated by the marketing information generation part 140 to a wine selling store as the marketing information of wine. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention provides, for example, a statistical information provision apparatus, a statistical information provision program, and a statistical information provision that provide a wine information retrieval service based on a wine label image and a marketing information provision service that uses a wine information request made to the wine information retrieval service. It is about the method.

Conventionally, as an information collection system using a communication network, a system for measuring the number of site accesses made using a barcode for site access (Patent Document 1), a voting system for providing points to users (Patent Document 2), There is a system (Patent Document 3) that collects user access information using Cookie.
JP 2002-31270 A JP 2001-209704 A JP 2002-24475 A

An object of the present invention is, for example, to provide an information search service to a consumer for a certain item and to provide marketing information to a supplier using an information search request made by the consumer.
In addition, for example, the present invention provides an information retrieval service based on an image to a consumer and uses an information retrieval request made by the consumer, that is, a place where the image is captured, that is, an article requested by the consumer. The purpose is to be able to provide the supplier of the article with marketing information obtained from statistics on the place where the item is obtained.

  The statistical information providing apparatus according to the present invention includes a search information input unit that inputs search information designated by a search service user from an input device and stores the search information in a storage device, and details corresponding to the search information input by the search information input unit A detailed information search unit that searches and acquires a storage device that stores detailed information; a search result information output unit that outputs the detailed information acquired by the detailed information search unit to the output device as search result information; and the search A statistical information generating unit that generates statistical information related to the search content based on the search information stored by the information input unit using a CPU (Central Processing Unit), and an output device that outputs the statistical information related to the search content generated by the statistical information generating unit And a statistical information output unit for outputting to the statistical service user.

  In addition, the search information input unit inputs a search target image captured by a search service user as search information, and the detailed information search unit searches based on the search target image input by the search information input unit. It is characterized by searching and acquiring detailed information about.

  The search information input unit inputs and stores search information including position information indicating a place where the search target is imaged, and the statistical information generation unit includes search information including the position information stored by the search information input unit. And generating statistical information indicating a relationship between a search target and a place where the search target is imaged.

  The statistical information providing apparatus further includes a sales information input unit that inputs sales information indicating a sold product from an input device and stores the sales information in a storage device, and the statistical information generation unit is stored in the search information input unit Based on the search information and the sales information stored in the sales information input unit, statistical information indicating the relationship between the number of times the product has been searched and the number sold is generated.

  The statistical information providing program of the present invention includes a search information input process in which a search information input unit inputs search information designated by a search service user from an input device and stores the search information in a storage device, and a detailed information search unit inputs the search information. A detailed information search process for searching for and acquiring a storage device that stores the detailed information for the detailed information corresponding to the search information input by the unit, and a search result information output unit for searching the detailed information acquired by the detailed information search unit Search result information output processing to be output to the output device as information, and statistics generated by the statistical information generation unit using a CPU (Central Processing Unit) based on the search information stored in the search information input unit. The information generation process and the statistical information output unit outputs statistical information about the search content generated by the statistical information generation unit to the output device. And causing the computer to execute statistical information output processing provided to the statistical service user.

  In addition, the search information input unit inputs a search target image captured by a search service user as search information, and the detailed information search unit searches based on the search target image input by the search information input unit. It is characterized by searching and acquiring detailed information about.

  The search information input unit inputs and stores search information including position information indicating a place where the search target is imaged, and the statistical information generation unit includes search information including the position information stored by the search information input unit. And generating statistical information indicating a relationship between a search target and a place where the search target is imaged.

  The statistical information providing program further causes the computer to execute a sales information input process in which sales information indicating a product sold by the sales information input unit is input from an input device and stored in a storage device, and the statistical information generation The unit generates statistical information indicating the relationship between the number of times the product has been searched and the number sold, based on the search information stored in the search information input unit and the sales information stored in the sales information input unit. It is characterized by.

  The statistical information generation unit may generate statistical information related to the number of times the product is searched based on the search information related to the product.

  The statistical information providing apparatus further includes a sales information input unit that inputs sales information indicating a sold product from an input device and stores the sales information in a storage device, and the statistical information generation unit includes the sales information input unit. Based on the stored sales information, statistical information relating to the number sold for the product is generated.

  In the statistical information providing method of the present invention, the search information input unit performs search information input processing in which search information designated by the search service user is input from the input device and stored in the storage device, and the detailed information search unit includes the search information. The detailed information corresponding to the search information input by the input unit is searched for and acquired by a storage device that stores the detailed information. The search result information output unit displays the detailed information acquired by the detailed information search unit. A search result information output process for outputting to the output device as search result information is performed, and a statistical information generation unit uses a CPU (Central Processing Unit) to calculate statistical information about search contents based on the search information stored in the search information input unit. The statistical information generation process to be generated is performed, and the statistical information output unit outputs statistical information on the search content generated by the statistical information generation unit. Statistical information output processing that is output to a container and provided to a statistical service user is performed.

  The search information is at least one of a brand, a production area, a production year, and a type, which is information for specifying wine.

  The search information is at least one of a brand, a production area, a production year, and a type, which is information for specifying wine, and the detailed information is wine evaluation information.

  In addition, the search information is at least one of a brand, a production area, a production year, and a type, which is information for identifying wine, and the number of searches for the product is the number of searches for wine, and the sales The number is the number of wines sold.

  The search target image is a wine label image.

  The statistical information generation unit may generate statistical information for each wine evaluation regarding the number of times the wine has been searched.

  The statistical information providing apparatus further includes a sales information input unit that inputs the number of sold wines from an input device and stores the same in a storage device, and the statistical information generation unit includes statistics on the number of wines sold. It is characterized by generating information.

  The statistical information providing apparatus generates statistical information shown for each wine evaluation.

  The search information is at least one of a brand, a production area, a production year, and a type, which is information for identifying wine, the sales information indicates the number of wines sold, and the statistical information generation unit searches for wine. And generating statistical information indicating the relationship between the number of wines sold and the number of wines sold according to wine evaluation.

According to the present invention, for example, the search information input unit, the detailed information search unit, and the search result information output unit provide the information search service to the consumer, and the statistical information generation unit and the statistical information output unit are provided by the consumer. Marketing information can be provided to the supplier using the information retrieval request made.
Further, for example, according to the present invention, the search information input unit, the detailed information search unit, and the search result information output unit provide an information search service based on the image to the consumer, and the statistical information generation unit and the statistical information output unit Using the information retrieval request made by the consumer, provide the supplier of the article with statistical information about the place where the image was taken, that is, the place where the consumer obtained the article that requested the information. The purpose is to be able to.

Embodiment 1 FIG.
An information search system that generates marketing information (statistical information) based on the content requested by the search service user and provides the generated marketing information to the statistical service user will be described below. In the following description, it is assumed that the information search system is a search target to be searched in response to a user request, and a specific example of a marketing target for generating marketing information is “wine”. A specific example of a search service user is a “wine consumer” who is a consumer of wine, and a specific example of a statistical service user is a “wine store” which is a wine supplier.

FIG. 1 is a schematic diagram of a wine information search system 100 according to the first embodiment.
FIG. 2 is a flowchart showing the flow of the wine information search service and the wine marketing information provision service in the first embodiment.
Providing a wine information search service to help wine consumers select wine and generating wine marketing information based on wine information requests from wine consumers using the wine information search service for wine of interest A wine information search system 100 that provides a wine marketing information providing service will be described below with reference to FIGS.

  There are many items of wine due to differences in brands, year of production, and type (red, white, rose), and so on, so that the wine consumer moves around and loses his choice of wine. In addition, if you can know the taste of wine, compatibility with food, appraiser's evaluation, etc., you can select wine using that wine information as a judgment material. I do not know from the appearance of the label. Accordingly, the wine information search system 100 provides a wine information search service to wine consumers. In addition, since the wine consumer does not have Japanese written in the target wine for which wine information is to be obtained, it is possible to specify information identifying the wine such as the brand, year of production, and type of wine when requesting wine information. Corresponding to the case where it is not possible, the wine information search system 100 provides a wine information search service that provides the wine information based on the wine label image. The wine information search system 100 provides a wine information search service based on a wine label image, so that it is possible to save time and effort for a wine consumer to input a brand, a production year, and a type of wine when requesting wine information. it can.

<S101>
Therefore, first, a wine consumer visits a wine store with a camera-equipped mobile phone (an example of the user terminal 300), and takes an image of a wine label of interest in the displayed wine.

<S102>
Then, the wine consumer transmits an interested wine label image from the user terminal 300 and requests the wine information retrieval system 100 for the wine information of the wine.

<S103>
The wine information search system 100 includes a storage device that stores wine information in association with a wine label image, and searches for wine information corresponding to the wine label image received from the user terminal 300. The wine information search system 100 uses, as wine information, information such as evaluation / comments of wine consumers who have tasted the wine, boast information about the wine of wine lovers, and poop about the wine (hereinafter, for registered users). Content) may be stored in a storage device and provided to wine consumers. The wine information retrieval system 100 stores in a storage device advertisement information of wine-related companies that sell wine-related products such as wine glasses, corkscrews, and cheese, and adds advertisement information to wine information provided to wine consumers. May be.

<S104>
Then, the wine information search system 100 transmits wine information as a search result to the user terminal 300 to provide wine information to the wine consumer.

<S105>
The wine information retrieval system 100 also collects wine information request statistics received from each wine consumer and generates wine marketing information indicating which wine is interested in the wine consumer.

<S106>
The wine information search system 100 provides the generated marketing information to each wine store or each wine importer. For example, the wine information search system 100 provides marketing information by transmitting it to the user terminal 200 of each wine store or each wine importer.

As described above, by using the wine information search service of the wine information search system 100 according to the first embodiment, the wine consumer has a wine that suits his / her preference among the many wines displayed at the wine store. Can be selected.
Further, by using the wine marketing information providing service in the first embodiment, the wine importer and the wine store can grasp the wine that the wine consumer has a high interest and can expect an increase in sales.
In addition, the company operating the wine information search service and the wine marketing information providing service of the wine information search system 100 according to Embodiment 1 can obtain wine marketing information without conducting a questionnaire survey or the like for wine consumers. .
Further, the company that operates the wine information search service and the wine marketing information provision service of the wine information search system 100 according to the first embodiment is a wine information search system for wine consumers, wine importers, wine dealers, wine related companies, and the like. From a registered user who uses 100, a system usage fee such as a wine information provision fee, a marketing information provision fee, and an advertisement fee can be obtained.

The wine information search system 100 is a server device. A user terminal 300 for wine consumers, a user terminal 200 for wine importers and wine shops, a user terminal 400 for wine related companies, and a user terminal 500 for wine lovers are personal computers, PDA (Personal Digital Assistants) (registered trademark), mobile phone, and the like.
Hereinafter, wine information retrieval system 100, using wine consumer user terminal 300 as a camera-equipped mobile phone, user terminal 200 such as a wine store, wine related user terminal 400, and wine lover user terminal 500 as a personal computer. The hardware of the user terminal will be described.

FIG. 3 is a diagram illustrating an example of hardware resources of the wine information search system 100, the user terminal 200 such as a wine store, the user terminal 400 of a wine related company, and the user terminal 500 of a wine lover in the first embodiment. .
FIG. 4 is a diagram illustrating an example of hardware resources of the user terminal 300 of the wine consumer in the first embodiment.

In FIG. 3, a wine information search system 100, a user terminal 200 such as a wine store, a user terminal 400 of a wine related company, and a user terminal 500 of a wine lover are connected to a CPU 911 (Central Processing Unit, central processing) that executes a program. Device, processing device, arithmetic device, microprocessor, microcomputer, and processor). The CPU 911 includes a ROM 913, a RAM 914, a communication board 915, a display device 901, a keyboard 902, a mouse 903, an FDD 904 (Flexible Disk Drive), a CDD 905 (compact disk device), a printer device 906, a scanner device 907, via a bus 912. It is connected to a microphone 908, a speaker 909, and a magnetic disk device 920, and controls these hardware devices. Instead of the magnetic disk device 920, a storage device such as an optical disk device or a memory card read / write device may be used.
In FIG. 4, the user terminal 300 of the wine consumer is a CPU 911, a ROM 913, a RAM 914, a communication board 915, a display device 901, a numeric keypad 952, a microphone 908, a speaker 909, a camera 951, and a GPS connected to the CPU 911. A position information acquisition device such as a receiver 953 (GPS: Global Positioning System) is provided. The wine consumer user terminal 300 may further include a magnetic disk device 920.

The RAM 914 is an example of a volatile memory. The storage media of the magnetic disk device 920, the ROM 913, the FDD 904, and the CDD 905 are examples of nonvolatile memories. These are examples of a storage device, a storage device, or a storage unit.
The communication board 915, the keyboard 902, the scanner device 907, the FDD 904, and the like are examples of an input device, an input device, or an input unit. The storage device storing the input data is an example of an input device, an input device, or an input unit.
The communication board 915, the display device 901, the printer device 906, and the like are examples of output devices, output devices, or output units. The storage device in which the output data is stored is an example of an input device, an input device, or an input unit.

  The communication board 915 is wired or wirelessly connected to a communication network such as the Internet or a LAN (Local Area Network).

3 includes an OS 921 (operating system), a window system, and a magnetic disk device 920 of a wine information retrieval system 100, a user terminal 200 such as a wine store, a user terminal 400 of a wine related company, and a user terminal 500 of a wine lover. 922, a program group 923, and a file group 924 are stored.
An OS 921, a program group 923, and a file group 924 are stored in the RAM 914 of the wine consumer's user terminal 300 shown in FIG.

  The program group 923 stores a program for executing a function described as “˜unit” in the embodiment. The program is read and executed by the CPU 911.

In the file group 924, in the embodiment, result data such as “determination result”, “calculation result of”, “processing result of” when executing the function of “to part”, “to part” The data to be passed between programs that execute the function “,” other information, data, signal values, variable values, and parameters are stored as items “˜file” and “˜database”. Wine information request (an example of search information), wine information (an example of detailed information), marketing information (an example of statistical information), registered user content, advertisement information, and the like are examples of what is included in the file group 924.
The “˜file” and “˜database” are stored in a recording medium such as a disk or a memory. Information, data, signal values, variable values, and parameters stored in a storage medium such as a disk or memory are read out to the main memory or cache memory by the CPU 911 via a read / write circuit, and extracted, searched, referenced, compared, and calculated. Used for CPU operations such as calculation, processing, output, printing, and display. Information, data, signal values, variable values, and parameters are temporarily stored in the main memory, cache memory, and buffer memory during the CPU operations of extraction, search, reference, comparison, operation, calculation, processing, output, printing, and display. Is remembered.
In addition, arrows in the flowcharts described in the embodiments mainly indicate input / output of data and signals. The data and signal values are the RAM 914 memory, the FDD 904 flexible disk, the CDD 905 compact disk, and the magnetic disk device 920 magnetic field. It is recorded on a recording medium such as a disc, other optical discs, mini discs, DVD (Digital Versatile Disc). Data and signal values are transmitted online via a bus 912, signal lines, cables, or other transmission media.

  In addition, what is described as “˜unit” in the embodiment may be “˜circuit”, “˜device”, “˜device”, “˜means”, and “˜step”, “˜”. “Procedure” and “˜Process” may be used. That is, what is described as “˜unit” may be realized by firmware stored in the ROM 913. Alternatively, it may be implemented only by software, or only by hardware such as elements, devices, substrates, and wirings, by a combination of software and hardware, or by a combination of firmware. Firmware and software are stored as programs in a recording medium such as a magnetic disk, a flexible disk, an optical disk, a compact disk, a mini disk, and a DVD. The program is read by the CPU 911 and executed by the CPU 911. In other words, the statistical information providing program causes the computer to function as “to part”. Alternatively, the procedure or method of “to part” is executed by a computer.

FIG. 5 is a configuration diagram of the wine information search system 100 according to the first embodiment.
The configuration of the wine information search system 100 (server device, statistical information providing device) in the first embodiment will be described below with reference to FIG.
The wine information search system 100 (server device, statistical information providing device) includes an information request receiving unit 110, a wine information searching unit 120, a wine brand specifying unit 121, a wine information providing unit 130, a marketing information generating unit 140, and a user attribute acquiring unit 141. , An imaging location specifying unit 142, a sales performance acquisition unit 143, a marketing information distribution unit 150, a sales performance information input unit 160, and a magnetic disk device 920.

The information request receiving unit 110 (an example of a search information input unit) receives a wine information request (an example of search information) from the user terminal 300 of the wine consumer. The wine information request includes a label image of the wine that the wine consumer wants to obtain information, a GPS positioning result (an example of position information) indicating the position where the wine label is imaged, and a registered user name (user identification information) identifying the wine consumer Example).
The wine information search unit 120 (an example of a detailed information search unit) searches for wine information (an example of detailed information) in response to a wine information request.
The wine brand identification unit 121 identifies the brand of the wine based on the label image.
The wine information providing unit 130 (an example of a search result information output unit) transmits wine information (an example of detailed information) as a wine information response to the user terminal 300 of the wine consumer.
The marketing information generation unit 140 (an example of a statistical information generation unit) generates marketing information (an example of statistical information) about wine that is highly interested by a wine consumer based on a wine information request. For example, the marketing information generation unit 140 generates marketing information such as wine label imaging locations, wine consumers by gender and age, and the number of sales for the number of information requests.
The user attribute acquisition unit 141 acquires a user attribute based on the registered user name included in the wine information request.
The imaging location specifying unit 142 specifies the imaging location of the wine label based on the GPS positioning result included in the wine information request.
The sales record acquisition unit 143 acquires wine sales record information of each wine store.
The marketing information distribution unit 150 (an example of a statistical information output unit) distributes marketing information (an example of statistical information) to a user terminal 200 such as a wine store.
The sales record information input unit 160 acquires wine sales record information from each wine store.
The magnetic disk unit 920 includes wine information indicating wine brand, production area, production year, type, label image, taste and cooking, appraiser's evaluation, user attributes such as gender and age, and the name and location of the wine store. Store information indicating the sales results, sales result information indicating the sales result of wine, and geographic information indicating the address corresponding to the GPS positioning result. In addition, the magnetic disk unit 920 has contents such as evaluations, comments, and proud information about each wine of wine consumers and wine lovers, and advertisement information of wine related companies that sell wine related products such as wine glasses, corkscrews and cheese. Remembered.

FIG. 6 is a flowchart of wine information provision processing showing the wine information provision method of the wine information retrieval system 100 according to the first embodiment.
The flow of wine information providing processing (part of statistical information providing processing) executed by the wine information search system 100 according to Embodiment 1 as a wine information providing method (part of statistical information providing method) is described below with reference to FIG. Explained.
Each component of the wine information search system 100 described in “˜ part” executes a wine information providing process described below using the CPU 911. Further, the flowchart of the wine information providing process described below is represented as a wine information providing program (part of the statistical information providing program) and is executed by the CPU 911.

<S201: Example of Search Information Input Process>
First, the information request reception unit 110 receives a wine information request from the user terminal 300 of the wine consumer.
For example, a wine consumer who visits a wine store takes an image of a wine label of interest in the displayed wine with a camera-equipped mobile phone (user terminal 300) and performs GPS positioning with the camera-equipped mobile phone. . The wine consumer inputs the registered user name in the wine information search system 100 using the camera-equipped mobile phone, and transmits the label image, the GPS positioning result, and the registered user name to the wine information search system 100 to receive the label. Request wine information for the imaged wine.
The information request receiving unit 110 receives a wine information request from the wine consumer transmitted from the camera-equipped mobile phone (user terminal 300). Then, the information request receiving unit 110 stores the received wine information request (label image, GPS positioning result, registered user name) in the magnetic disk device 920 for generating marketing information. Further, the information request receiving unit 110 outputs the label image included in the wine information request to the wine information searching unit 120 for searching for wine information.

<S202: Example of Detailed Information Search Process>
Next, the wine information search unit 120 searches and acquires wine information.
Wine information is stored in the magnetic disk device 920, and information identifying the wine, such as wine brands, label images, production area, production year and type (red, white, rose), evaluation of taste and appraiser (for example, evaluation) Value added information, etc. that cannot be obtained from the appearance.
At this time, the wine information search unit 120 acquires wine information from the magnetic disk device 920, and the wine brand specifying unit 121 inputs the label image included in the wine information acquired by the wine information search unit 120 and the information request receiving unit 110. Image comparison determination with the label image is performed. Then, the wine information search unit 120 provides the wine information as the wine information requested by the wine consumer using the wine information including the label image that the wine brand specifying unit 121 determines to match and correspond to the label image input from the information request receiving unit 110. To the unit 130.
In addition, the wine brand specifying unit 121 responds to the wine information request stored in the magnetic disk device 920 with the wine brand indicated by the wine information including the label image determined to match and correspond to the label image input from the information request receiving unit 110. Set.

<S203: Example of search result information output process>
And the wine information provision part 130 transmits a wine information response to the user terminal 300 of a wine consumer.
When the wine information providing unit 130 returns the wine information output from the wine information search unit 120 to the user terminal 300 of the wine consumer as a wine information response, the wine consumer can obtain detailed information on the wine that the wine consumer has become interested in. Information (specific information, added value information) can be acquired.
At this time, the wine information providing unit 130 evaluates the wine consumers and wine lovers about each wine, comments, pooches, etc., and advertising information about wine-related companies that sell wine-related products such as wine glasses, corkscrews and cheese. May be acquired from the magnetic disk device 920, and the acquired content and advertisement information may be transmitted to the wine consumer's user terminal 300 together with the wine information.

FIG. 7 is a flowchart of the marketing information provision process showing the marketing information provision method of the wine information search system 100 in the first embodiment.
A marketing information providing process (an example of a statistical information providing process) executed by the wine information search system 100 according to the first embodiment as a marketing information providing method (an example of a statistical information providing method) will be described below with reference to FIG.
Each component of the wine information search system 100 described in “˜part” executes a marketing information providing process described below using the CPU 911. Further, the flowchart of the marketing information providing process described below is represented as a marketing information providing program (an example of a statistical information providing program) and is executed by the CPU 911.

<S301: Example of Statistical Object Input Process>
First, the marketing information generation unit 140 acquires a past wine information request from the magnetic disk device 920.
When receiving the statistical information request periodically or from the wine retailer user terminal 200, the marketing information generation unit 140 shows the content of the wine information request made by the wine consumer so far, and the wine consumer user terminal 300 To acquire the wine information request stored in the magnetic disk device 920. The wine information request includes the name of the wine for which wine information is requested, the GPS positioning result indicating the location where the wine label was imaged for the wine information request, the registered user name identifying the wine consumer who requested the wine information, etc. included.

<S302: Example of statistical information generation process>
Next, the marketing information generation unit 140 generates wine marketing information based on past wine information requests.

  For example, the marketing information generating unit 140 uses, as marketing information about wine that has been interested in wine consumers and requested wine information, statistical information for each wine consumer attributed to the wine consumer who requested the wine information. Generate. In this case, the registered user name, address (prefecture), age (age), sex (gender), hobby (preference), occupation of each wine consumer registered in the wine information search system 100 is stored in the magnetic disk device 920. The annual income and the like are stored as user attributes, and the marketing information generation unit 140 generates marketing information based on the user attributes. First, for each wine information request, the user attribute acquisition unit 141 searches the user attribute stored in the magnetic disk device 920 using the registered user name included in the wine information request as a search key, and the registered user name is wine. Get user attributes that match the information request. Next, the marketing information generation unit 140 aggregates the number of wine information requests for each wine brand included in the wine information request. Further, the marketing information generation unit 140 counts the number of wine information requests collected by wine brand based on the user attributes acquired by the user attribute acquisition unit 141 by age, gender, annual income, preference, occupation, and prefecture. Tally. Then, the marketing information generation unit 140 outputs the counting result to the marketing information distribution unit 150 as marketing information.

  In addition, for example, the marketing information generation unit 140 generates, as marketing information, statistical information for each wine brand for each wine brand, in which a wine consumer images wine labels in order to request wine information. In this case, the magnetic disk device 920 includes geographical information in which GPS coordinate values and addresses are associated with each other, and store names and store types of wine stores registered in the wine information search system 100 (wine specialty stores, liquor stores, discounts). Store information indicating stores, department stores, restaurants, pubs, etc.), location (prefecture), region type (city, suburb, downtown, etc.) is stored, and the marketing information generating unit 140 stores geographic information and sales. Generate marketing information based on the store information. First, for each wine information request, the imaging location specifying unit 142 searches for geographic information using the GPS positioning result as a search key, and acquires an address corresponding to the GPS positioning result. Further, the imaging location specifying unit 142 searches the store information using the acquired address as a search key, and acquires the store name of the store whose location is the address indicated by the GPS positioning result. Next, the marketing information generation unit 140 aggregates the number of wine information requests for each wine brand included in the wine information request. Further, the marketing information generation unit 140 counts the number of wine information requests tabulated for each wine brand for each prefecture based on the address acquired by the imaging location specifying unit 142. In addition, the marketing information generation unit 140 counts the number of wine information requests counted for each wine brand for each wine store based on the store name acquired by the imaging location specifying unit 142. Further, the marketing information generation unit 140 totals the number of wine information requests totaled for each wine brand for each store type based on the store information acquired by the imaging location specifying unit 142. Further, the marketing information generation unit 140 counts the number of wine information requests tabulated for each wine brand into the region type based on the store information acquired by the imaging location specifying unit 142. Then, the marketing information generation unit 140 outputs the counting result to the marketing information distribution unit 150 as marketing information. Further, the marketing information generation unit 140 may output the aggregation result for each passage and each display shelf in each wine store to the marketing information distribution unit 150 as marketing information based on a highly accurate GPS positioning result. In this case, the store information includes identification information and coordinate values of each aisle and display shelf in the store, and the imaging location specifying unit 142 uses the GPS positioning result as a search key to search for the aisles and display shelves included in the store information. The coordinate value is searched, the store name of the store corresponding to the GPS positioning result and the identification information of the passage and the display shelf are acquired, and the marketing information generating unit 140 identifies the store name, the passage and the display shelf acquired by the imaging location specifying unit 142 Based on the information, marketing information aggregated by passage and display shelf in each wine store is generated. The wine consumer's user terminal 300 communicates GPS positioning results with high accuracy, for example, with a system that provides high-accuracy positioning services that use electronic reference points that are located at various locations and that have high-accuracy location coordinate values. Go and get.

  Further, for example, the marketing information generation unit 140 generates, as marketing information, statistical information regarding the number of wines actually sold for each number of times wine information is requested for each wine brand. In this case, the sales record information input unit 160 acquires the wine sales record from each wine store, and the marketing information generation unit 140 generates marketing information based on the wine information request and the wine sales record. First, the sales performance information input unit 160 acquires wine sales results from each wine store and stores them in the magnetic disk device 920 as sales performance information. For example, the sales performance information input unit 160 receives wine sales results from the user terminal 200 of each wine sales store or the POS (Point Of Sales) system of each wine sales store where the sales results have been input by the store clerk. Are stored in the magnetic disk device 920 as sales performance information. When the marketing information generation unit 140 generates the marketing information, the sales result acquisition unit 143 acquires the sales result information stored in the magnetic disk device 920. And the marketing information generation part 140 produces | generates marketing information based on a wine information request | requirement and sales performance information. For example, the marketing information generation unit 140 calculates the ratio of the number of sales results to the number of wine information requests for each wine brand, and outputs the calculation result to the marketing information distribution unit 150 as marketing information.

  Further, for example, the marketing information generation unit 140 may generate the marketing information according to the characteristics of the wine such as the production area, the production year, the type, the taste, and the evaluation included in the wine information, not by the brand of the wine. In this case, for each wine information request, the marketing information generation unit 140 searches the wine information stored in the magnetic disk device 920 using the wine brand included in the wine information request as a search key, and the wine brand is the wine information. Get wine information that matches the request. Then, the marketing information generation unit 140 counts the number of wine information requests for each wine characteristic based on the acquired wine information, and outputs the counting result to the marketing information distribution unit 150 as marketing information.

  Further, for example, the marketing information generation unit 140 may combine each of the above-mentioned wine brands, wine consumer attributes, wine label imaging locations (wine information request locations, wine display locations), and wine characteristics. The marketing information may be generated by calculating the number of wine information requests and the ratio of the number of sales results to the number of wine information requests.

  Further, for example, the marketing information generation unit 140 may generate marketing information by calculating the number of wine sales results for each combination of wine brands and wine evaluations (for example, evaluation points).

  In addition, for example, the marketing information generation unit 140 may correspond to the number of wine information requests and the number of wine information requests in each combination of wine brands, wine consumer attributes, and wine evaluations (for example, evaluation scores). Marketing information may be generated by calculating a ratio of the number of sales records.

  In addition, for example, the marketing information generation unit 140 is classified according to the brand of the wine, the attribute of the wine consumer, the imaging location of the wine label (the location where the wine information is requested, the location where the wine is displayed), and the evaluation of the wine (for example, the evaluation). Marketing information may be generated by calculating the ratio of the number of wine information requests and the number of sales records with respect to the number of wine information requests for each combination of points.

<S303: Statistical information output process>
And the marketing information distribution part 150 transmits marketing information to the user terminal 200 of each wine store.
The marketing information distribution unit 150 distributes the marketing information output by the marketing information generation unit 140 to the user terminal 200 of each wine sales store or returns the marketing information request to the user terminal 200 of the wine sales store, thereby returning the wine sales store. Can acquire information about wines that are highly interested by wine consumers, and can receive and display wines that are highly interested by wine consumers and can be expected to increase sales.
For example, a wine store increases sales by receiving wines that are highly interested by wine consumers who have attributes corresponding to their customers based on marketing information aggregated according to the attributes of the wine consumers. Can be expected.
In addition, for example, a wine retailer sells wine by receiving wine that is highly interested by wine consumers in the store or the prefecture where the store is located, based on the marketing information collected for each wine label imaging location. An increase can be expected.
In addition, for example, wine retailers display popular wines and high-priced wines on the display shelves of their own stores that have a large number of requests for wine information based on marketing information aggregated for each location where wine labels are imaged. The possibility of picking up wine and high-priced wine increases, and sales can be expected to increase.
In addition, for example, a wine retailer sells wine by receiving wines with characteristics (origin, year of production, type, etc.) that the wine consumer is interested in based on marketing information aggregated according to the characteristics of the wine. An increase can be expected.

  In the first embodiment, the marketing target is not limited to wine. The marketing information may not be generated based on an information request specifying an image, and the marketing information may be generated based on an information request instructed by text or voice.

In the first embodiment, an information search system that provides an image-based information search service and a marketing information providing service that analyzes information of users who have accessed the information search service has been described as follows.
The information retrieval system distributes statistical information obtained by combining or classifying user information registered in the system in advance to a store or the like for an object requested by the user by designating an image.
For example, the wine information search system 100 searches for a wine brand corresponding to an image of a wine label photographed and transmitted by a mobile phone with a camera, etc., and combines the wine brand and the transmitted user information. Create marketing information and distribute the created marketing information to dealers.
That is, the wine information search system 100 accesses the system for the wine for which information is requested, creates marketing information classified by the information of the user who requested the information, and distributes the created marketing information to a store or the like.
For example, the wine information search system 100 generates marketing information indicating the following information and distributes it to a terminal such as a wine store.
・ Number of accesses by user age for each brand of wine ・ Number of accesses by user gender for each brand of wine ・ Number of accesses by user annual income for each brand of wine ・ Number of accesses by user occupation for each brand of wine Number of accesses ・ Number of accesses by user preference (hobby) for each brand of wine ・ Number of accesses by user position at the time of shooting / transmitting wine label images (user position is specified by position information by GPS, marketing information is in what region Which wines were picked up by hand)
・ Statistics for each store (Marketing information shows what kind of wine the customer who came to the store picked up)
Such an information retrieval system has the following effects.
First, the system cannot obtain consumer review information for things that are not known to the consumer. For this reason, the system cannot create marketing information about the thing. Therefore, the system provides an information retrieval service by image designation to consumers who want to know something. Then, by counting the information requests made by consumers, the system can provide the statistical information that has been totaled to a store or the like as marketing information.

1 is a schematic diagram of a wine information search system 100 according to Embodiment 1. FIG. The flowchart which shows the flow of the wine information search service in Embodiment 1, and a wine marketing service. The figure which shows an example of the hardware resource of the wine information search system 100 in Embodiment 1, user terminals 200, such as a wine store, the user terminal 400 of a wine related company, and the user terminal 500 of a wine lover. The figure which shows an example of the hardware resource of the user terminal 300 of the wine consumer in Embodiment 1. FIG. 1 is a configuration diagram of a wine information search system 100 (server device) according to Embodiment 1. FIG. 5 is a flowchart of wine information provision processing showing a wine information provision method of the wine information search system 100 according to the first embodiment. The flowchart of the marketing information provision process which shows the marketing information provision method of the wine information search system 100 in Embodiment 1. FIG.

Explanation of symbols

  100 wine information retrieval system, 110 information request reception unit, 120 wine information retrieval unit, 121 wine brand identification unit, 130 wine information provision unit, 140 marketing information generation unit, 141 user attribute acquisition unit, 142 imaging location identification unit, 143 sales Result acquisition unit, 150 Marketing information distribution unit, 160 Sales result information input unit, 200, 300, 400, 500 User terminal, 901 Display device, 902 Keyboard, 903 Mouse, 904 FDD, 905 CDD, 906 Printer device, 907 Scanner device , 908 Microphone, 909 Speaker, 911 CPU, 912 bus, 913 ROM, 914 RAM, 915 communication board, 920 magnetic disk device, 921 OS, 922 window system, 923 program group, 24 files, 951 camera, 952 numeric keypad, 953 GPS receiver.

Claims (33)

A search information input unit for inputting search information designated by a search service user from an input device and storing it in a storage device;
A detailed information search unit for searching for and acquiring a storage device that stores detailed information for detailed information corresponding to the search information input by the search information input unit;
A search result information output unit that outputs the detailed information acquired by the detailed information search unit to the output device as search result information;
A statistical information generating unit that generates statistical information about the search content based on the search information stored by the search information input unit using a CPU (Central Processing Unit);
A statistical information providing apparatus, comprising: a statistical information output unit that outputs statistical information about the search content generated by the statistical information generation unit to an output device and provides the statistical information to a statistical service user. The search information input unit inputs a search target image captured by a search service user as search information,
The statistical information providing apparatus according to claim 1, wherein the detailed information search unit searches for and acquires detailed information about the search target based on the search target image input by the search information input unit. The search information input unit inputs and stores search information including position information indicating a place where the search target is imaged,
The statistical information generation unit generates statistical information indicating a relationship between a search target and a place where the search target is imaged based on search information including position information stored by the search information input unit. 2. The statistical information providing apparatus according to 2. The statistical information providing apparatus further includes a sales information input unit that inputs sales information indicating a sold product from an input device and stores the sales information in a storage device,
The statistical information generating unit is statistical information indicating a relationship between the number of times the product is searched based on the search information stored in the search information input unit and the sales information stored in the sales information input unit, and the number sold. The statistical information providing apparatus according to claim 1, wherein the statistical information providing apparatus generates the statistical information. The statistical information providing apparatus according to claim 1, wherein the statistical information generation unit generates statistical information regarding the number of times the product has been searched based on the search information regarding the product. The statistical information providing apparatus further includes a sales information input unit that inputs sales information indicating a sold product from an input device and stores the sales information in a storage device,
4. The statistics according to claim 1, wherein the statistical information generation unit generates statistical information on the number of items sold for the product based on the sales information stored by the sales information input unit. Information providing device.   The statistical information providing apparatus according to claim 1, wherein the search information is at least one of a brand, a production area, a production year, and a type, which is information for specifying wine.   The search information is at least one of a brand, a production area, a production year, and a type as information for specifying wine, and the detailed information is wine evaluation information. The statistical information providing device described in 1. The search information is at least one of a brand, a production area, a production year, and a type, which is information for identifying wine, and the statistical information generation unit indicates a relationship between the number of times wine is searched and the number of wines sold. The statistical information providing apparatus according to claim 4, wherein the statistical information is generated. The search information is at least one of a brand, a production area, a production year, and a kind of information that specifies wine, the detailed information is wine evaluation information, and the statistical information generation unit The statistical information providing apparatus according to any one of claims 4 to 6, wherein statistical information indicating a relationship with the number of wines sold is generated for each wine evaluation.   The statistical information providing apparatus according to claim 2, wherein the search target image is a wine label image.   12. The statistical information providing apparatus according to claim 11, wherein the search information is at least one of a brand, a production area, a production year, and a type, which is information for specifying wine. 13. The statistical information providing apparatus according to claim 11 or 12, wherein the statistical information generation unit generates statistical information related to the number of times wine has been searched. The statistical information providing apparatus further includes a sales information input unit that inputs the number of wines sold from an input device and stores them in a storage device, and the statistical information generation unit stores statistical information about the number of wines sold. The statistical information providing apparatus according to claim 11 or 12, wherein the statistical information providing apparatus generates the statistical information. 15. The statistical information providing apparatus according to claim 14, wherein the statistical information generating unit generates statistical information indicating a relationship between the number of times wine is searched and the number of wines sold. The statistical information providing apparatus according to claim 11, wherein the detailed information is wine evaluation information, and the statistical information generation unit generates statistical information shown for each wine evaluation. A search information input process in which the search information input unit inputs search information designated by the search service user from the input device and stores it in the storage device;
A detailed information search process in which a detailed information search unit searches for and acquires a storage device that stores detailed information for the detailed information corresponding to the search information input by the search information input unit;
A search result information output process in which the search result information output unit outputs the detailed information acquired by the detailed information search unit to the output device as search result information;
A statistical information generating process in which a statistical information generating unit generates statistical information about the search content based on the search information stored in the search information input unit using a CPU (Central Processing Unit);
A statistical information output unit that causes a computer to execute statistical information output processing that outputs statistical information about the search contents generated by the statistical information generation unit to an output device and provides the statistical service user with the statistical information output unit program. The search information input unit inputs a search target image captured by a search service user as search information,
18. The statistical information providing program according to claim 17, wherein the detailed information search unit searches and acquires detailed information about the search target based on the search target image input by the search information input unit. The search information input unit inputs and stores search information including position information indicating a place where the search target is imaged,
The statistical information generation unit generates statistical information indicating a relationship between a search target and a place where the search target is imaged based on search information including position information stored by the search information input unit. The statistical information providing program according to 18. The statistical information providing program further causes the computer to execute a sales information input process in which sales information indicating a product sold by the sales information input unit is input from the input device and stored in the storage device,
The statistical information generating unit is statistical information indicating a relationship between the number of times the product is searched based on the search information stored in the search information input unit and the sales information stored in the sales information input unit, and the number sold. The statistical information providing program according to any one of claims 17 to 19, wherein the statistical information providing program is generated. The statistical information providing program according to any one of claims 17 to 19, wherein the statistical information generation unit generates statistical information related to the number of times the product has been searched based on the search information related to the product. The statistical information providing program further causes the computer to execute a sales information input process in which sales information indicating a product sold by the sales information input unit is input from the input device and stored in the storage device,
The statistics according to any one of claims 17 to 19, wherein the statistical information generation unit generates statistical information related to the number sold for the product based on the sales information stored in the sales information input unit. Information provision program.   The statistical information providing program according to any one of claims 17 to 22, wherein the search information is at least one of a brand, a production area, a production year, and a kind of information that specifies wine.   The search information is at least one of a brand, a production area, a production year, and a type as information for specifying wine, and the detailed information is wine evaluation information. Statistical information providing program described in. The search information is at least one of a brand, a production area, a production year, and a type, which is information for identifying wine, and the statistical information generation unit indicates a relationship between the number of times wine is searched and the number of wines sold. The statistical information providing program according to any one of claims 20 to 22, wherein the statistical information is generated. The search information is at least one of a brand, a production area, a production year, and a kind of information that specifies wine, the detailed information is wine evaluation information, and the statistical information generation unit The statistical information providing program according to any one of claims 20 to 22, wherein statistical information indicating a relationship with the number of wines sold is generated for each wine evaluation.   20. The statistical information providing program according to claim 18, wherein the search target image is a wine label image.   28. The statistical information providing program according to claim 27, wherein the search information is at least one of a brand, a production area, a production year, and a type, which is information for specifying wine. 29. The statistical information providing program according to claim 27, wherein the statistical information generating unit generates statistical information about the number of times wine has been searched. The statistical information providing apparatus further includes a sales information input unit that inputs the number of wines sold from an input device and stores them in a storage device, and the statistical information generation unit stores statistical information about the number of wines sold. 29. The statistical information providing program according to claim 27, wherein the statistical information providing program is generated. 31. The statistical information providing program according to claim 30, wherein the statistical information generation unit generates statistical information indicating a relationship between the number of times wine is searched and the number of wines sold. 32. The statistical information providing program according to claim 27, wherein the detailed information is wine evaluation information, and the statistical information generation unit generates statistical information shown for each wine evaluation. The search information input unit performs a search information input process in which search information designated by the search service user is input from the input device and stored in the storage device.
A detailed information search unit performs detailed information search processing for searching and acquiring a storage device that stores detailed information corresponding to the search information input by the search information input unit,
The search result information output unit performs a search result information output process for outputting the detailed information acquired by the detailed information search unit to the output device as search result information,
A statistical information generation unit performs statistical information generation processing for generating statistical information on the search contents based on the search information stored in the search information input unit using a CPU (Central Processing Unit),
A statistical information providing method, wherein the statistical information output unit performs statistical information output processing for outputting statistical information about the search contents generated by the statistical information generation unit to an output device and providing the statistical information to a statistical service user.

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