JP2007310525A - Merchandise selling method and system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide merchandise selling for constructing and operating a flexible and accurate sales business process depending on merchandise characteristics. <P>SOLUTION: A client enterprise advertisement proxy system 2 such as a television station connected through a network to an advertisement client enterprise(merchandise providing company) system 3 is provided with a program content distribution part 201 for distributing merchandise advertisements to a user terminal 1 based on program content; a business process management part 202 for accepting and managing merchandise advertisement information to be transmitted from the advertisement client enterprise and business process information configured of a plurality of sales business processes; and a business process execution part 203 for executing the sales business processes based on a processing request from a user terminal 1, and configured to inquire an enterprise relating to each business process in executing the sales business processes, and to provide the processing result to the user terminal. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a merchandise sales method and system, and more particularly to a system and method for supporting the provision of merchandise or services by a merchant that provides advertisements of merchandise or services via a network such as the Internet, and to realize the same Related to the program. Hereinafter, product sales including provision of products and services will be referred to as product sales.

  In recent years, the development of new products and services that combine their strengths has been attracting attention through the collaboration of multiple companies. In particular, with the advent of an inter-company system linkage platform represented by SOA (Service Oriented Architecture), a new system construction method is being expanded by linking service components distributed among a plurality of companies. There, there is a demand for quick and flexible construction of business processes by cooperation of multiple companies. In addition, it is important to manage customer privacy information generated by cooperation of a plurality of companies and to manage system resource loads for executing business processes across companies without delay. In particular, in interactive communication channels such as digital TV and the Internet, rapid access concentration to product sales systems occurs due to the distribution of product advertisements, and technology that accurately manages the load of system resources is indispensable. It is done.

  2. Description of the Related Art Conventionally, as a technique for providing consumers with detailed information related to product advertisements for television programs, for example, a technique disclosed in Japanese Patent Application Laid-Open No. 2002-109364 (Patent Document 1) is known. That is, this is because the program information broadcast on the TV program and the information broadcast on the TV commercial are related by the Internet, the URL related to the TV commercial product is broadcast, and the URL is notified to the user on the website. This is a technology for accepting product purchases from the default product order form.

JP 2002-109364 A

  By the way, the technology disclosed in Patent Document 1 is intended only for associating program contents with product advertisements, and realizes flexible construction and operation of business processes according to product characteristics by associating product advertisements with sales business processes. Can not do it. In addition, when a sales business process is established in which multiple companies are linked, the access authority to customer information and the system load management method have not been studied, and it is difficult to realize a company-linked sales model. .

An object of the present invention is to realize a flexible construction and operation of a product sales business process by associating and managing a sales business process with program content and a product advertisement.
Another object of the present invention is to realize access management to customer information and system resource load management based on business process information.

The present invention relates to a business process stored in a storage device of an advertising agency company by an advertisement requesting company when a product advertisement linked to a program content provided by an advertising agency company such as a TV station is presented. Based on the information, the sales business process is executed by the business process execution means.
Further, the present invention stores, in a storage device, an access right to customer information and a system resource load management method based on a product sales business process, and the business process management system transmits customer information transmitted to an advertisement requesting company. It manages system resource load prediction information (status information).

In a preferred example, there is a product sales method (or system) in which a computer (first computer) of an advertising agent company provides content and a product advertisement linked to the content to a user terminal via a network to support the sale of the product. ,
The first computer receives product advertisement information sent from a plurality of advertisement requesting companies' computers (second computers) via a network and business process information consisting of a plurality of sales business processes, stores them in a storage device, and manages them. A business process management step (or management department);
The first computer, based on the product advertisement information managed by the business process management, a content management step (or management unit) that distributes the product advertisement linked to the content to the user terminal via the network;
The first computer receives an access request to the product information from the user terminal via the network in relation to the product advertisement distributed by the content management process, and relates based on the sales business process information stored in the storage device A business process execution step (or execution unit) that sends a processing request to the second computer of the advertisement requesting company and executes the sales business process, and sends the processing result of the business process execution to the user terminal via the network The product sales method (or system) is characterized by providing.
The present invention can also be understood as a program executed by a computer in order to realize the above steps or functions.

  According to the present invention, when a product advertisement linked to a program content provided by an advertising agency company such as a TV station is presented to sell a product, the sales business process is flexibly operated according to the characteristics of the product. be able to. Furthermore, in the case where a plurality of companies cooperate to construct a sales business process, it is possible to provide a sales system and method for accurately managing customer information access authority and system resource load prediction information.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
-Description of Product Sales System FIG. 1 is a diagram showing an outline of a product sales system.
This sales system receives product content and product advertisements and transmits product purchase information when presenting product ads linked to program content provided by advertising agencies such as TV stations. A user terminal 1, an advertisement agency system 2 that carries out advertisement / sales of products to users based on a product advertisement and a sales business process received from a product provider (that is, an advertisement requesting company), and a request for product advertisement to an advertising agency company The product provider company system 3 that provides business services in response to access from the user is connected to the communication network 4.

  A plurality of user terminals 1 and the product provider company system 3 may be connected to the communication network 4. The communication network 4 can be a LAN, the Internet, or any other wired or wireless network. The user terminal 1, the advertising agency system 2, and the product provider company system 3 are respectively a CPU for arithmetic processing, a storage device (for example, RAM, ROM, hard disk, etc.) for storing data and programs, an external device, It is a computer (a server may be sufficient) provided with the communication apparatus for communicating via the network 4. FIG.

  In the storage device, a content information storage unit 211, a customer information storage unit 212, a business process storage unit 213, an access authority storage unit 214, and a load prediction information storage unit 215 are formed. In addition, the information content distribution unit 201, the business process management unit 202, and the business process execution unit 203 are realized by executing a program for executing these functions on the CPU. The configuration of these information storage units and the function of each unit will be described in detail later.

  In the present embodiment, the advertising agency system 2 provides a product advertisement to the user terminal 1 based on the product advertisement information and sales business process information of the “new mortgage” accepted from the product provider company system 3, and the user terminal 1, the advertising agency system 2 sends a request for estimation processing to the product provider system 3, and the advertising agency system 2 sends the estimation processing result to the user terminal 1 to manage the sales business process. It is assumed that the product is sold under control.

  The "new mortgage" sold here is a composite product that combines life insurance and non-life insurance products in addition to conventional bank mortgages. Insurance contracts such as accident insurance and earthquake insurance can be freely added to the mortgage according to the user's needs, and there is a merit that the mortgage interest rate can be set low because the risk of credit collapse is reduced by the insurance contract. The special insurance premium is calculated based on the user's health information and property information, and the mortgage interest rate is calculated based on the type and existence of the special insurance policy. For this reason, it is indispensable to build and operate a business process in which life insurance, non-life insurance, and banks cooperate. Considering the recent trend of financial conglomerates, such multi-company cooperation products and services are expected to expand in the future.

Hardware Configuration FIG. 2 shows a typical hardware configuration of a computer used in the advertising agency system 2. Note that the user terminal 1 and the product provider company system 3 may also be considered to have the same configuration as the computer shown in FIG.
As illustrated, the advertising agency system 2 includes a CPU 2001, a memory 2002, a storage device 2003, a communication interface 2004, a recording medium reading device 2005, a recording medium 2006, an input device 2007, and an output device 2008.

  The CPU 2001 is responsible for overall control of the advertising agency system 2, and implements various functions by executing a program 2009 stored in the memory 2002. The recording medium reading device 2005 is a device for reading a program and data recorded on the recording medium 2006. The read program and data are stored in the memory 2002. Therefore, for example, the program 2009 stored in the memory 2002 can be read from the recording medium 2006 using the recording medium reading device 2005 and stored in the memory 2002. As the recording medium 2006, for example, a CD-ROM, DVD-ROM, hard disk, flexible disk, semiconductor memory, magnetic tape, or the like can be used. The recording medium reading device 2005 can be built in the advertising agency system 2 or can be externally attached.

  The input device 2007 is used for inputting data or the like to the advertising agency system 2 by an operator or the like. As the input device 2007, for example, a keyboard, a mouse, a microphone, or the like is used. The output device 2008 is a device for outputting information to the outside. As the output device 2008, for example, a display, a printer, a speaker, or the like is used. A communication interface 2004 is a device that is connected to the communication network 4 and performs communication with external devices such as the user terminal 1 and the product provider company system 3.

Configuration of user terminal 1 In the user terminal 1, the information transmitting / receiving unit 101 receives the program content and the product advertisement from the program content distribution unit 201 of the advertising agency system 2, and displays, for example, a screen as shown in FIG. 11 on the output device. To do. The information receiving / transmitting unit 101 has a function of transmitting a request for providing detailed information to the advertising agency system 2 in response to an access request to the detailed information from the user. Further, the detailed information of the product provided from the advertising agency system 2 as shown in FIG. 12 is displayed on the output device of the user terminal 1, and the information receiving / transmitting unit 101 receives user information and insurance special contract information from the user. And the like, and a function for transmitting the request information to the advertising agency system 2.

In each constituent advertisement proxy system 2 of the advertisement proxy system 2, the content information storage unit 211 stores the program content for each program broadcast timetable and keywords related to the program, as shown in FIG.
As shown in FIG. 6, the customer information storage unit 212 includes basic attribute information (for example, residential area, age, and sex) received from the user, occupation information (for example, occupation, annual income, etc.), property information (for example, purchased property). , Purchase price) and health status information with a user ID.

  As shown in FIG. 7, the business process storage unit 213 stores business process information transmitted from a product provider (advertisement request company). The business process information includes information on a product name, a keyword for advertising the product, a channel for selling the product, and a business process for selling the product (that is, a responsible company). In this example, the business process is divided into five stages. In the case of “A mortgage”, a five-stage process from upstream process # 1 to downstream process # 5 is registered. In the case of “B earthquake insurance”, there are three stages.

  As shown in FIG. 8, the customer information access authority storage unit 214 stores an authority to access customer information. That is, the product name received from the advertisement requesting company and the related company register which customer information is allowed to be accessed. For example, “TV station” of the product “A mortgage” can access basic information but cannot access other customer information. On the other hand, “bank” of “A mortgage” is accessible except for health information.

  As shown in FIG. 9, the load prediction information storage unit 215 stores a system resource load prediction method based on the sales business process received from the advertisement requesting company. For example, for the # 3, 4, and 5th processing (vertical axis side) of “A mortgage”, status information such as the access amount and transaction amount is notified when the second processing of the load prediction target (horizontal axis side) is accepted Means that As described above, the state information related to the load at the time of processing in the upstream process (in the example, process 2) is transferred to the downstream process (in the example, the processes 3, 4, and 5 after the process 2) that are associated in advance. By notifying, the downstream process can predict the load in advance.

  The program content distribution unit 201 has a function of distributing advertisement information based on program content and keywords related to the program to the information transmission / reception unit 101 of the user terminal 1. For example, as shown in FIG. 11, display information including news 111 and keyword advertisement information 112 related to the right column is distributed as program content.

  The business process management unit 202 has a function of accepting product advertisement information and information related to sales business processes from an advertisement requesting company and registering them in the business process storage unit 213. The advertisement requesting company inputs a registration screen as shown in FIG. 10 from the advertisement request terminal 301 and transmits it to the advertising agency system 2. That is, a product name and a keyword are registered as the product advertisement information 101, and information such as a processing outline from Step # 1 to Step 5, a responsible company, information access authority, and load prediction is registered as information related to the sales business process.

  The business process execution unit 203 receives a request for access to detailed product information from the user, provides product information to the user, and requests an advertisement based on the sales business process stored in the business process storage unit 213. A function for transmitting a processing request and receiving a processing result is provided in a business service of a company. For example, as shown in FIG. 12, the information 1201 inputted by the user is received and accepted on the quotation request screen displayed on the user terminal 1, and the advertisement requesting company indicated by the insurance special contract information 1202 is received. The contents of the request are transmitted, and the processing result for the contents of the request (in the illustrated example, the estimation result) is received. Further, the processing result is transmitted to the user terminal 1.

Configuration of Product Providing Company System 3 In the product providing company system 3, the advertisement request terminal 301 creates the product advertisement information 101 and the sales business process information 102 as shown in FIG. 10 and transmits them to the advertising agency system 2. Have The business service execution unit 302 has a function of receiving a business service processing request from the advertising agency system 2, executing the process, and transmitting the processing result to the advertising agency system 2.

Outline of Product Sales Processing Operation Product sales processing operation in this product sales system will be described with reference to the flow of FIG. In this example, an advertisement requesting company such as a bank registers a product advertisement and a sales business process with an advertising agency such as a TV station, requests an advertisement, and is related to program content such as news distributed by the advertising agency. This is a flow of processing in which a product advertisement is performed, an estimate request is received from a user, and an advertising agent company sells a product using a business service of the advertisement requesting company according to a sales business process.

In FIG. 3, the merchandise provider company system 3 registers the merchandise advertisement and the sales business process, the user terminal 1 accesses the advertisement provided by the advertising agency system 2 and requests for a quotation, and the advertising agency system 2 receives the user terminal 1. A flow in the case where a product is sold by making a processing request to the product provider system 3 based on the sales business process in response to the access from the sales business process is shown. In addition, the process in the user terminal 1, the advertising agency system 2, and the merchandise providing company system 3 is implement | achieved by executing the program which each relates in each part by CPU.
Processes S101 to S102 indicate processes executed by the user terminal 1, processes S201 to S209 indicate processes executed by the advertising agency system 2, and processes S301 to S302 indicate processes executed by the product provider company system 3, respectively.

Processing of advertisement request The processing when the product provider 3 registers a request for product advertisement with the advertising agency will be described. First, as a request for product advertisement, the product provider system 3 performs registration of product advertisement information and sales business process information for executing product advertisement as shown below (S301). Here, when an advertisement requesting company makes a product advertisement request to an advertising agency company, in addition to the product advertisement linked to the keyword of the program content, a sales business process (for example, a product introduction method, inventory) Each method (such as confirmation method, estimation method, sales method, settlement method, and delivery method) can be described so that flexible and accurate design / registration can be realized.
In the present embodiment, a case will be described in which a sales business process in which life insurance, non-life insurance, and a bank cooperate is registered for a new mortgage in which life insurance, non-life insurance and mortgage are combined. FIG. 10 shows a screen example of item contents input from the advertisement request terminal 301 of the product provider company system 3.

The process S301, that is, the process of setting the product advertisement and the sales business process will be described in detail with reference to FIG. This example is an example when Bank A requests a television advertisement for a product advertisement for A mortgage.
The advertisement request terminal 301 of the merchandise provider system 3 advertises the information input on the screen shown in FIG. 10, that is, the merchandise name (A mortgage) 1001, the keyword (interest rate rise) 1002, and the display message information 1003 as merchandise advertisement information. Transmit to proxy system 2. The business process management unit 202 of the advertising agency system 2 stores the received information in the business process storage unit 213 (S3011).

  The advertisement request terminal 301 also has (# 1: user-specific information provision → # 2: loan estimate reception → # 3: estimate calculation (life insurance) → # 4: estimate calculation (non-life)) → # as sales business process information 1004 5: Estimate calculation (loan interest rate)), responsible company information (# 1: TV station, # 2: TV station, # 3: A life insurance, # 4: A non-life insurance, # 5: A bank) to the advertising agency system 2 Send. The business process management unit 202 stores the received information in the business process storage unit 213 (S3012).

The advertisement request terminal 301 also advertises information access authority (TV station: basic attributes, A life insurance: basic attributes & health information, A non-life insurance: basic attributes & property information, A bank: basic attributes & occupation information & property information). Transmit to proxy system 2. The business process management unit 202 stores the received information in the access authority storage unit 214 (S3013).
Further, the advertisement request terminal 301 receives the load prediction information (# 1: none, # 2: none, # 3: when accepting # 2, # 4: when accepting # 2, and # 5: when accepting # 2). It transmits to the advertising agency system 2. The business process management unit 202 stores the received information in the load prediction information storage unit 214 (S3014).

  In the present embodiment, the advertisement information from the advertisement requesting company is transmitted one by one, but the advertisement requesting terminal 301 can also accumulate and transmit the advertisement information in a batch. As for the sales business process, there are both a case where a cooperating company registers a process decided in advance and a case where an advertisement requesting company freely decides and registers a process based on a comprehensive alliance. In the present embodiment, a business process that performs simple processing in order is taken as an example. However, it is possible to register and execute a complex business process with branching and determination in the same manner.

-Advertisement distribution process An explanation will be given of a process in which an advertising agency executes a product advertisement linked to a keyword of a program content. Here, by providing timely product advertisements (fixed interest rate mortgages) linked to program content (increased interest rates), users can become aware of product needs and efficient product information Aiming for guidance.
Returning to the description of FIG. The program content distribution unit 201 of the advertising agency system 2 includes a keyword (interest rate information) based on a program broadcast time table (17:00 to 19:00) stored in the content information storage unit 211, and a business process storage unit 213. Is matched with the keyword (interest rate information) stored in, and a product advertisement of the corresponding product (A mortgage) is transmitted to the user terminal 1 (S201). The screen displayed on the user terminal 1 is as shown in FIG. Further, when sending a product advertisement, it is possible to select a product to be advertised using the basic attributes, occupation information, property information, health information, etc. of the user stored in the customer information storage unit 212.

・ Product sales processing In response to the user's access to product advertisements, the advertising agency makes a business service processing request to the advertising requesting company based on the sales business process registered for each product, and returns the processing result to the user. By doing so, a process for executing product sales will be described. Here, based on the business process information, we can flexibly realize the service linkage of multiple companies, and at the same time, secure access to customer information at the time of linkage and accurate implementation of service load prediction to ensure safe and efficient product sales. Aiming for realization.

Returning to the description of FIG. 3, the information reception / transmission unit 101 of the user terminal 1 receives a request for access to the product advertisement (A mortgage) from the user and transmits it to the advertising agency system 2 (S101).
Based on the access request (A mortgage), the business process execution unit 203 of the advertising agency system 2 stores the business process stored in the business process storage unit 213 (# 1: user-specific information provision, # 2: estimate acceptance, # 3: Life insurance estimate, # 4: Non-life insurance estimate, # 5: Interest rate estimate) are expanded in the memory 2002 (S202).

  The business process execution unit 203 of the advertising agency system 2 is based on the user's basic attributes, occupation information, property information, health information, etc. stored in the customer information storage unit 212 as “providing information by user” of business process # 1. Then, the product information customized for each user is distributed to the user terminal 1 (S203). However, in the case of a new customer who does not have customer information, normal product information is distributed without customization.

  As shown in FIG. 12, the information receiving / transmitting unit 101 of the user terminal 1 accepts the request for quotation information (user information, insurance contract information) from the user who saw the product information, and transmits it to the advertising agency system 2 (S102). ). Here, the user information includes basic attributes (region: Tokyo, age: 35, gender: male, etc.) and occupation information (profession: office worker, annual income: 8 million yen, etc.) necessary for estimating the product (A mortgage) ), Property information (purchased property: reinforced condominium, purchase price: 45 million yen, etc.), health information (historical history: none, etc.) and insurance contract information (life insurance contract: medical insurance, non-life insurance contract: fire insurance, etc.) It is included.

  The business process execution unit 203 of the advertising agency system 2 indicates that the request for an estimate request has been accepted as the “loan estimate reception” of the business process # 2, and the load prediction target business process stored in the load prediction information storage unit 215 (At the time of accepting the process of # 2, the load prediction information is notified to the company in charge of the processes # 3, 4, and 5), the company in charge of the business process storage unit 213 (3: A life insurance, 4: A nonlife insurance, 5: Load prediction information is transmitted to the merchandise provider company system 3 of bank A (S204). Here, the product provider company system 3 that has received the load prediction information predicts the amount of load that will occur in the future, and secures system resources by starting up a new server or changing the load distribution setting.

The business process execution unit 203 of the advertising agency system 2 stores an estimate request request as the “loan estimate acceptance” of the business process # 2 (S205).
In addition, the business process execution unit 203 stores the business process # 3 “life insurance estimate” in the business process storage unit 213 based on the load prediction target business process (none in this case) stored in the load prediction information storage unit 215. The load prediction information is transmitted to the stored product company system 3 of the responsible company (none this time) (S206).

  Further, the business process execution unit 203 extracts the company in charge of the business process (# 3 life insurance estimate) (A life insurance) from the business process storage unit 213 as the “life insurance estimate” of the business process # 3, and the access authority storage unit 214 Responsible for user information (age: 35, gender: male, medical history: none) and special contract information (life insurance special contract: medical insurance) based on accessible information (life insurance: age, gender, medical history) stored in It is transmitted to the product provider company system 3 of the company (A life insurance company) (S207).

Based on the received user information and special contract information, the business service execution unit 302 of the merchandise provider system 3 performs an estimate process such as insurance premiums, and transmits the processing result to the advertising agency system 2 (S302).
The business process execution unit 203 of the advertising agency system 2 receives the processing result and determines whether the business process is completed (S208). Since the business process has been completed only up to # 3 (life insurance quote) this time, the process returns to step S206, and business processes # 4 (nonlife insurance quote) and # 5 (loan interest rate estimation) are executed. Thereafter, the same processing is repeated in processing S206, processing S207, and processing S302 until the business process ends.
The business process execution unit 203 of the advertising agency system 2 transmits to the user terminal 1 the estimation results obtained by executing the business process (insurance premium premium, mortgage interest rate) for requesting materials and purchasing products. The request is accepted (S209).

  The embodiment described above is an example for facilitating understanding of the present invention, and does not limit the present invention. The present invention can be modified and improved without departing from the spirit of the present invention. For example, in the above-described embodiment, digital TV is targeted as a sales channel, but the Internet, car navigation, a street or a digital bulletin board in a store, etc. may be used as a sales channel.

The figure which shows the outline of the goods sales system by one Example. The figure which shows the hardware constitutions of the advertising agency system 2 in one Example. The flowchart figure which shows the goods sales process operation | movement in one Example. The figure which shows an example of the setting flow of the sales business process in one Example. The figure which shows the table structural example of the content information storage part 211 in one Example. The figure which shows the table structural example of the customer information storage part 212 in one Example. The figure which shows the table structural example of the sales business process storage part 213 of one Example. The figure which shows the table structural example of the customer information access authority storage part 214 of one Example. The figure which shows the table structural example of the load prediction information storage part 215 in one Example. The figure which shows the example of the display screen at the time of the business process registration in one Example. The figure which shows the example of the display screen at the time of the program content provision in one Example. The figure which shows the example of the display screen at the time of the estimate request in one Example.

Explanation of symbols

1: User terminal 2: Advertising agency system 3: Product provider system
4: Network 101: Information transmission / reception unit 201: Program content distribution unit 202: Business process management unit 203: Business process execution unit 211: Content information storage unit 212: Customer information storage unit 213: Business process storage unit 214: Access authority storage Unit 215: Load prediction information storage unit 301: Advertisement request terminal 302: Business service execution unit

Claims (9)

Using a first computer connected via a network, supports the sale of advertisements and products requested from computers of a plurality of advertisement requesting companies, and provides content and product advertisements linked to the contents to user terminals A product sales method for supporting the sale of products,
The first computer receives product advertisement information sent from a plurality of advertisement requesting companies' computers (second computers) via a network and business process information consisting of a plurality of sales business processes, and stores them in a storage device for management. Business process management steps to
The first computer, based on the product advertisement information managed by the business process management, a content management step of delivering a product advertisement linked to the content to the user terminal via a network;
The first computer receives a request for access to product information from the user terminal via the network in relation to the product advertisement distributed by the content management process, and stores the sales business process stored in the storage device And a business process execution step for executing a sales business process by sending a processing request to the second computer of the related advertisement requesting company based on the information, and processing results of the business process execution via the network A merchandise sales method characterized by being provided to a user terminal. A method of selling products based on a business process in which a plurality of companies cooperates, wherein the first computer of the advertising agent company receives the sales business process information from the second computer of a plurality of advertisement requesting companies In addition, for each company related to the business process, information related to the user's access rights to personal information is registered in the storage device in association with the sales business process information, and the personal information for each company is registered when the business process is executed. 2. The merchandise sales method according to claim 1, wherein access is managed. A method of selling a product based on a business process in which a plurality of companies cooperates, wherein the first computer of the advertising agency company receives the sales business process information from the second computer of a plurality of advertisement requesting companies In addition, for each company related to the business process, the status information of the system resource due to the concentration of access from the user is registered in the storage device in relation to the business process information, and the status information is related to the business process when the business process is executed. The product sales method according to claim 1, wherein the product is distributed to the second computer. Products that support the posting of advertisements and sales of products requested from computers (second computers) of a plurality of advertisement requesting companies via a network, and provide content and product advertisements linked to the content to user terminals A product sales system having a first computer for supporting the sales of
The first computer receives and manages product advertisement information and business process information consisting of a plurality of sales business processes sent from the second computer of a plurality of advertisement requesting companies via a network;
A storage device for storing the product advertisement information received by the business process management unit and a plurality of sales business process information;
Based on the product advertisement information managed by the business process management, a content management unit that distributes a product advertisement linked to the content to a user terminal via a network;
In relation to the product advertisement distributed by the content management process, an access request to the product information from the user terminal is received via the network, and related based on the sales business process information stored in the storage device. A business process execution unit that sends a processing request to the second computer of the advertisement requesting company and executes a sales business process;
A product sales system, characterized in that a processing result of the business process execution is provided to the requesting user terminal via a network. A system for selling products based on a business process in which a plurality of companies cooperates, and the first computer receives a business process information when receiving the sales business process information from the second computer of a plurality of advertisement requesting companies. For each company involved, information related to the user's access rights to personal information is registered in the storage device in association with the sales business process information, and access to personal information for each company is managed when the business process is executed. The product sales system according to claim 4. A system for selling products based on a business process in which a plurality of companies cooperates, and the first computer receives a business process information when receiving the sales business process information from the second computer of a plurality of advertisement requesting companies. For each company involved, system resource status information due to concentration of access from users is stored in the storage device even in association with the business process information, and the status information is stored in a second computer of the company involved when executing the business process. 6. The merchandise sales system according to claim 4, wherein the merchandise is distributed. The plurality of advertisement requesting companies transmit advertisement information and sales business process information to the first computer of the television station.
The storage device stores, as a plurality of sales business process information, a keyword for advertising a product, a channel for selling the product, and information on a business process in which a plurality of companies that sell the product cooperate with each other. The product sales system according to any one of claims 4 to 6. The storage device stores the upstream process and the downstream process of a plurality of business processes in association with the status information of the system resource,
When executing the business process of the upstream process, the status information can be reported to the second computer of the advertisement requesting company in charge of the downstream process associated with the upstream process. The merchandise sales system according to claim 6 or 7. Supports the posting of advertisements and the sale of products requested from computers of a plurality of advertisement requesting companies via the network, and supports the sale of products by providing content and product advertisements linked to the contents to user terminals. A product sales program executed on the first computer,
Business process management means for receiving product advertisement information sent from computers (second computers) of a plurality of advertisement requesting companies via a network and business process information consisting of a plurality of sales business processes, storing them in a storage device, and managing them ,
Content management means for delivering a product advertisement linked to the content to the user terminal via the network based on the product advertisement information managed by the business process management;
In relation to the product advertisement distributed by the content management process, an access request to the product information from the user terminal is received via the network, and related based on the sales business process information stored in the storage device. Business process execution means for sending a processing request to the second computer of the advertisement requesting company and executing a sales business process, and providing the processing result of the business process execution to the user terminal via a network A product sales program executed on a computer characterized by the above.

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