JP2007286965A - Radio tag and marketing information collection system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a radio tag and a marketing information collection system that can collect marketing information about area information by transmitting information on an individual's intention in a local area where people gather. <P>SOLUTION: The radio tag 10 comprises an intention input part 14 for inputting an individual's intention to area information (such as advertising), a transmission part 21 for transmitting a signal about the intention input by the intention input part to which a signal about ID capable of identifying the individual's profile is added, and a reception completion signal reception part 22 and a lamp 15 for receiving a signal about a reception completion notification from an external transmitter/receiver 42 and notifying the reception completion. The radio tag 10 is worn by each individual and used in the marketing information system 40. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a wireless tag and a marketing information collection system, and in particular, a wireless tag that transmits a signal related to an individual's intention and an ID related signal for area information such as an advertisement, a signal related to an transmitted intention, and a signal related to an ID The present invention relates to a marketing information collection system that aggregates marketing information based on the system.

  In recent years, a system has been proposed in which customer information related to a purchaser of a product is collected by a terminal provided in the store when the product is sold and used for marketing (see, for example, Patent Document 1). For manufacturers who manufacture products, collecting information about customers who have purchased the products is indispensable for promoting the products and developing new products.

In addition, information on what people are interested in in stores, street signs, moving signs, and event venues in the city is also important as marketing information.
JP 2001-31473 A

  In Patent Document 1, when selling a product, customer information is input from a terminal installed in a store that sells the product. However, in the marketing information collection system in Patent Document 1, a terminal installed in a store must be used, and the information is when the product is sold. Therefore, information about what people's interests in the city were could not be aggregated. Furthermore, there has never been a mechanism for quickly counting the total information in a relatively small local area (a specific local area) where people can easily gather.

  An object of the present invention is to collect and aggregate marketing information about area information by transmitting information related to the intention of these people with respect to area information such as advertisements in a local area where people gather in view of the above-mentioned problems An object of the present invention is to provide a wireless tag and a marketing information collecting system that can be used.

  In order to achieve the above object, a wireless tag and marketing information collection system according to the present invention is configured as follows.

  The first wireless tag (corresponding to claim 1) is capable of recognizing an individual's profile in an intention input means for inputting an individual's intention for area information and a signal relating to the intention input by the intention input means. A transmission means for adding and transmitting a signal relating to the ID, and a means for receiving a signal relating to notification of reception completion from an external transceiver and notifying completion of reception are provided.

  In the above-described wireless tag, when an individual is in a specific local area, the intention of the individual is input to the area information such as an advertisement existing in the local area by the intention input unit. The input intention information is transmitted to an external transceiver in the local area by adding a signal related to an ID capable of recognizing a personal profile by a transmission means. If the signal is received by the external transceiver, then a reception completion signal is sent from the external transceiver. By means of receiving the reception completion signal and notifying the completion of reception, it can be confirmed that the intention information and the ID information can be sent reliably. Marketing information can be obtained based on each information of the intention signal and the ID signal received by the external transceiver. In the above description, the “wireless tag” means a small and lightweight short-distance wireless device equipped on the individual. As the wireless tag, for example, a simple wireless device incorporated in a wristband is assumed.

  In the first configuration, the second wireless tag (corresponding to claim 2) is preferably characterized in that an external transceiver is installed in association with area information.

  The first marketing information collection system (corresponding to claim 3) has the above-described configuration for transmitting and receiving signals between the transceiver installed in relation to the area information and the transceiver, and for individuals. It is a marketing information collection system including a wireless tag to be equipped, and a counting unit that manages and counts information on a signal related to an intention and a signal related to an ID transmitted from the wireless tag via a transceiver. The transmitter / receiver includes area information, a receiving unit that receives a signal related to an intention and a signal related to an ID transmitted from a wireless tag, a signal related to the intention and a signal related to an ID received by the receiving unit. Information transmitting means for adding and transmitting area information, and reception completion signal transmitting means for transmitting a signal related to the intention and a signal related to notification of completion of reception of the signal related to ID. Further, the tabulating unit tabulates the marketing information for the area information based on the signal related to the intention received by the transmitting / receiving unit, the signal related to the ID, and the area information.

  The second marketing information collecting system (corresponding to claim 4) is characterized in that, in the above-described configuration, preferably, a means for returning points is provided as a return of transmission of information related to intention by the wireless tag.

  A third marketing information collection system (corresponding to claim 5) includes a transmitter / receiver installed in association with area information, a transmission means for transmitting a signal relating to an ID capable of recognizing a personal profile, and transmission / reception Means for receiving a signal related to the notification of completion of reception from the device and notifying the completion of reception, and transmitting and receiving information on the wireless tag equipped to the individual and the signal related to the ID sent from the wireless tag It is a marketing information collection system provided with a totaling means for managing and totaling via the Internet. The transceiver includes area information, receiving means for receiving a signal related to an ID sent from the wireless tag, and information transmitting means for adding the area information to the signal related to the ID received by the receiving means and sending the signal. And reception completion signal transmitting means for transmitting a signal related to notification of completion of reception of the signal related to ID. Further, the tabulating unit tabulates the marketing information for the area information based on the signal related to the ID received by the transmitting / receiving unit and the area information.

  In the fourth marketing information collection system (corresponding to claim 6), the signal received by the transmitter / receiver is preferably transferred to at least one other transmitter / receiver via the other transmitter / receiver in the above configuration. Characterized by being sent to the counting means.

  A fifth marketing information collection system (corresponding to claim 7) is characterized in that, in the above configuration, the wireless tag preferably includes means for transmitting and receiving signals to and from other wireless tags.

  The sixth marketing information collecting system (corresponding to claim 8) is characterized in that, in the above configuration, the wireless tag preferably includes means for capturing a video and transmitting the captured video.

  The seventh marketing information collection system (corresponding to claim 9) is characterized in that, in the above-mentioned configuration, the tabulating means preferably groups the IDs in advance, and tabulates information for each grouped group. .

  According to the wireless tag according to the first aspect of the present invention, each individual wears a wireless tag, reacts to specific area information in an arbitrary local area, and the individual's personal information is input by the intention input means provided in the wireless tag The intention is input, and the information is sent to an external transceiver together with a signal related to an ID capable of recognizing a personal profile. For this reason, marketing information about the specific area information can be obtained based on the intention information and the ID information received by the external transceiver, and the wireless tag is specific area information such as an advertisement in the local area. Can be used for market research.

  According to the marketing information collection system of the second aspect of the present invention, the wireless tag provided with the intention input means sends each information of the intention display and the ID of the wireless tag to an external transceiver associated with the area information, Information is collected and collected by the counting system, so that individuals can freely send intention information to the area information for each local area set in the city without using a terminal at the store. As a result, it is possible to obtain a wider range of marketing information according to the actual market.

  Furthermore, according to the present invention, since intention information is sent to the counting system via a plurality of transceivers and intention information is sent to the transceiver via a plurality of wireless tags, the local area can be expanded to a wider area. Cross-marketing information can be collected and aggregated.

  DESCRIPTION OF EMBODIMENTS Preferred embodiments (examples) of the present invention will be described below with reference to the accompanying drawings.

  1 and 2 show a wireless tag according to the present invention. FIG. 1 shows a state where the wireless tag is attached to the arm, and FIG. 2 shows a state where the wireless tag is removed from the arm. The wireless tag 10 includes a connector 11 and a wristband 13 that is attached to the arm 12. The wristband 13 includes a intention input unit (switch) 14 used for intention display and an external transmitter / receiver (not shown in FIGS. 1 and 2) for a signal indicating intention (a signal related to intention). A speaker 15 that emits a sound logo for notifying the completion of reception when receiving a signal related to reception completion sent when received, and a lamp 16 for notifying the reception range of the transceiver are provided. The wireless tag 10 stores ID information for identifying an individual (user) equipped with the wireless tag in the built-in memory.

  When the wireless tag 10 is at a distance that allows wireless connection with an external transceiver, a connectable signal is received from the transceiver, and the lamp 16 is lit. In this state, the user inputs an intention display for the questionnaire or the like from the switch 14 in response to the area information such as an advertisement in the local area where the user exists, and transmits the intention display to the external transceiver via the radio 17. When reception is completed from the external transceiver, a signal related to reception completion is sent, and a sound logo is emitted from the speaker 15 of the wireless tag 10 by the signal. The user can know the completion of reception by listening to the sound logo. As a result, the user can send a signal indicating an intention to the questionnaire by an advertisement or the like and an ID signal for identifying the individual to an external transceiver. In the marketing information collection system described later, marketing information such as the advertisement can be obtained by collecting information based on signals received by the transceiver.

  The shape and structure of the wireless tag 10 are not limited to the wristband 13 described above, and any shape and structure that can be worn by individuals can be used. Examples of shapes that can be worn include a mobile phone with a non-contact IC card and a wireless headset.

  FIG. 3 shows a functional block diagram showing internal functions provided in the wireless tag 10 and a control system diagram. The wireless tag 10 includes, as basic elements, an intention input unit (switch) 14 and a transmission unit 21 corresponding thereto, a speaker 15 and a reception completion signal reception unit 22 corresponding thereto, and a lamp 16 and connection corresponding thereto. And a signal receiving unit 23. The wireless tag 10 further includes an ID storage unit 24, a control unit 25 that controls the operation of each functional unit, and a transmission / reception unit 26 for transmitting and receiving signals between the wireless tags.

  The switch 14 inputs an individual intention such as “yes” or “no” for a questionnaire such as an advertisement. For example, if yes, the switch 14 is continuously pressed twice, and if no, the switch 14 is pressed once. The ID storage unit 24 stores an individual ID that can recognize an individual profile. The transmission unit 21 transmits a signal related to the input intention and a signal related to the ID. The reception completion signal reception unit 22 receives a signal related to reception completion sent from the external transceiver 42 and sends the signal to the speaker 15. The speaker 15 emits a sound logo in response to the reception completion signal. The connectable signal receiving unit 23 receives the signal when the connectable signal transmitted from the external transceiver 42 is within the receivable range, and turns on the lamp 16.

  FIG. 4 is a diagram showing the hardware configuration of the wireless tag 10. The wireless tag 10 includes a speaker 15, a switch 14, a lamp 16, a communication unit 30, an antenna 31, a control unit 25, and a memory 33. Based on this configuration, the wireless tag 10 implements each functional unit described with reference to FIG. The communication unit 30 transmits a signal related to the intention and a signal related to the ID, receives a connectable signal, and receives a reception completion signal from the external transceiver 42. The control unit 25 interprets the signal received by the communication unit 30, turns on the lamp 16, drives the speaker 15, converts the signal of the signal related to the intention in accordance with the communication protocol, and sends the converted data to the communication unit 30. In addition, a signal related to the individual ID held in the memory 33 is transmitted to the transceiver 42 via the communication unit 30. The communication unit 30 is equipped with an antenna 31. The communication unit 30 has a function of performing narrow area wireless communication such as Bluetooth communication. Here, “narrow area wireless communication” is assumed to be communication in a radius range of about 10 m, for example. Also, other communication technologies such as wireless LAN, ZigBee, UWB, and non-contact IC card can be used.

  In this wireless tag 10, the wireless tag 10 shown in FIG. 1 and the external transmitter / receiver 42 are at a distance that allows wireless connection, and the lamp 16 is turned on when a connectable signal is received. In this state, when an individual operates the switch 14 to generate a signal related to the intention from the wireless tag 10, a signal related to ID is added from the communication unit 30 and transmitted. Then, the communication unit 30 receives a reception completion signal from the external transceiver 42, and a sound logo is emitted from the speaker 15.

  Next, FIG. 5 shows an overall configuration of the marketing information collection system according to the embodiment of the present invention. This marketing information collection system 40 includes a wireless tag 10, a transmitter 42 installed in the vicinity of an object having area information, here an advertisement signboard 41 displaying an advertisement (area information) as an example, A totaling system 44, an in-house computer 45, and a computer 47 of a personal residence 46 are connected via a communication network 43. This marketing information collection system 40 is a marketing information collection system related to an advertisement for an advertising billboard 41 in a specific local area 48 where people are likely to gather. The range of the local area 48 is determined as a range in which wireless connection between the wireless tag 10 and the transceiver 42 is possible.

  In addition to advertising signs such as street signs and moving signs (cars), stores, event venues, orientations, and the like can be considered as targets having area information.

  The wireless tag 10 is the same as that shown in FIGS. In FIG. 5, only the switch 14 is shown for convenience.

  The wireless tag 10 includes a transmission unit 30 that transmits a signal related to intention and a signal related to ID. The transmitter / receiver 42 receives a signal related to an intention for an advertisement questionnaire of the advertisement signboard 41 and the signal related to the ID transmitted by the transmitter 17 of the wireless tag 10 within the range of the local area 48. The tabulation system 44 tabulates marketing information related to the advertisement of the advertising signboard 41 within the local area 48 based on the signal related to the intention and the signal related to the ID received by the transceiver 42. The specific range 48 is an arbitrary local (relatively narrow area) where many people gather, where advertisements by the advertising billboard 41 are displayed. The in-company computer 45 can receive information from the counting system 44 via the communication network 43. In addition, by connecting the wireless tag 10 to the computer 47 via the USB, the personal home 46 can be rewarded based on the data of the counting system 44. The aforementioned connector 11 of the wireless tag 10 is a USB connector. For example, a person who operates the wireless tag 10 can connect to the computer 47 and access a predetermined Internet site so that a prize such as a coupon can be obtained.

  FIG. 6 shows a functional block diagram showing the internal functions of the transceiver 42 and a control system. The transceiver 42 includes a reception unit 50, a transmission unit 51, a connectable signal transmission unit 52, a control unit 53, an area information storage unit 54, and a reception completion signal transmission unit 55. The receiving unit 50 receives a signal related to the intention and a signal related to the individual ID transmitted from the wireless tag 10 by the wireless 17. The transmission unit 51 counts the signal related to the intention received by the reception unit 50, the signal related to the individual ID, and the area information stored in the area information storage unit 54 (information related to the advertisement shown on the advertisement signboard 41). To send. The connectable signal transmission unit 52 transmits a connectable signal for notifying that the wireless tag 10 and the transmitter / receiver 42 have reached a wirelessly connectable distance. In addition, when the reception completion signal transmission unit 55 receives the signal related to the intention and the signal related to the ID transmitted from the wireless tag 10, the reception completion signal transmission unit 55 confirms that the reception is completed for the individual (user) equipped with the wireless tag 10. Send a reception completion signal to inform.

  In the marketing information collection system 40, for example, the transceiver 42 is installed on or near the advertising billboard 41 in a place where people gather (local area 48). Then, the totaling system 44 totals information regarding the signal related to the intention within the range of the local area 48. With the aggregated data, a company that advertises with the advertising signboard 41 can grasp the profile of the person who is looking at the advertising signboard 41, and the company uses the aggregated data as market information and a sales promotion tool. be able to.

  FIG. 7 is a diagram illustrating an example of an operation procedure of the marketing information collection system 40 according to the present embodiment. When the wireless tag 10 and the transmitter / receiver 42 are within a wirelessly connectable distance, the wireless tag 10 and a transmitter / receiver 42 send a connectable signal (step S11) and turn on the lamp 16 of the wireless tag. A user equipped with the wireless tag 10 inputs an intention for the advertisement of the advertisement signboard 41 by the switch 14. The signal relating to the intention and the signal relating to the individual ID held in the memory 33 are transmitted to the transceiver 42 (step S12). When reception is completed by the transceiver 42, a reception completion signal is sent (step S13). The wireless tag 10 emits a sound logo from the speaker 15. In addition, the transmitter / receiver 42 transmits a signal related to the received intention, a signal related to the individual ID, and area information held by the transmitter / receiver 42 itself to the counting system 44 (step S14). The totaling system 44 manages and totals information collected from the transceiver 42. In this manner, intention information can be collected and aggregated within the local area 48. Moreover, the marketing information regarding the advertisement provided with the advertisement signboard 41 can be obtained based on the intention information, the ID information, and the area information.

  Furthermore, by previously grouping the IDs in the counting system 44, the counting results can be obtained for each group, and marketing information for each group can be obtained.

  Next, another embodiment of the marketing information collection system according to the present invention will be described with reference to FIG. FIG. 8 shows the overall configuration of the marketing information collection system, which is similar to FIG. The marketing information collection system 60 includes the wireless tag 10, transmitters / receivers 42, 61, 62, 63 and a totaling system 44. This marketing information collection system includes a plurality of transceivers having the same structure and function as those described in FIGS. 5 and 6 in the range 64. In FIG. 8, elements that are substantially the same as those described in the above embodiment are denoted by the same reference numerals.

  Each of the plurality of transmitters / receivers 42, 61, 62, 63 arranged in the above range 64 has a built-in communication unit for narrowband wireless communication, and communicates wirelessly between adjacent transmitters / receivers. And a signal related to the intention received by one transceiver is transmitted and received. Therefore, for example, a signal related to an intention received by any one of the transceivers is transmitted and received in a relay manner one after another by the adjacent transceiver, and finally supplied to the totaling system 44.

  The wireless communication based on the communication unit having the narrow-area wireless communication function performs communication in a relay manner between the transceivers 42, 61, 62, 63, and transmits the signal from the wireless tag 10 to the counting system 44. This totaling system 44 can be configured to be able to count in the range 64.

  FIG. 9 is a diagram illustrating an example of an operation procedure of the marketing information collection system 60. When the wireless tag 10 and the transmitter / receiver 42 are within a wirelessly connectable distance, the wireless tag 10 and the transmitter / receiver 42 send a connectable signal (step S21) and turn on the lamp 16. The user inputs a signal related to the intention through the switch 14. A signal relating to the intention and a signal relating to the individual ID held in the memory are transmitted to the transceiver 42 (step S22). When reception is completed, a reception completion signal is sent (step S23). The wireless tag 10 emits a sound logo through the speaker 15. Further, the transmitter / receiver 42 finally transmits a signal related to the received intention and a signal related to the individual ID, and area information held by the transmitter / receiver itself to the counting system 44. The tabulation system 44 manages and tabulates information collected from the transmitter / receiver 42.

  In the above-described case, in the present embodiment, communication is performed in a relay manner between the transmitters / receivers 42, 61, 62 by, for example, communication by the wireless 65, 66 based on the communication unit, and the signal from the wireless tag 10 is sent to the counting system 44. Transmit (steps S24, S25, S26). The totaling system 44 manages and totals information collected from each transceiver. In this way, intention information and the like can be collected and aggregated. Moreover, marketing information can be obtained based on the intention information, ID information, and area information.

  Next, still another embodiment of the marketing information collection system according to the present invention will be described with reference to FIG. FIG. 10 shows the overall configuration of the marketing information collection system 70, which is similar to FIG. The marketing information collection system 70 includes two wireless tags 10 and 71, a transceiver 42, and a totaling system 44. This marketing information collection system 70 includes a plurality of wireless tags having the same structure and function as those shown in FIGS. In FIG. 10, elements that are substantially the same as those described in the above embodiment are given the same reference numerals.

  A range 81 shown in FIG. 10 is the same range as the local area 38 described above. Each of the wireless tag 10 disposed outside the range 81 and the wireless tag 71 disposed within the range 81 has a built-in transmission / reception unit 26 for narrowband wireless communication. Adjacent wireless tags 10 and 71 are configured to communicate with each other wirelessly and transmit and receive signals related to the intention received by one wireless tag. Therefore, for example, a signal related to an intention received by any one wireless tag is transmitted and received one after another from the wireless tag in an adjacent wireless tag, and finally supplied to the counting system 44.

  Even if the wireless tag 10 is out of the range 81 by performing relay communication between the wireless tags 10 and 71 by wireless communication based on the communication unit having the narrow-area wireless communication function, the wireless tag 10 It is possible to transmit a signal or the like related to the intention to the totaling system 44 so that the totaling system 44 can total the range.

  FIG. 11 is a diagram illustrating an example of an operation procedure of the marketing information collection system 70. When the wireless tag 71 and the transmitter / receiver 42 are within a wirelessly connectable distance, the wireless tag 71 and a transmitter / receiver 42 send a connectable signal (step S31) and turn on the lamp of the wireless tag 71. The signal is also sent to the wireless tag 10 (step S32), and the lamp is turned on. A user of the wireless tag 10 inputs an intention using the switch 14. The signal related to the intention and the signal related to the individual ID held in the memory are transmitted to the transceiver 42 via the wireless tag 71 (steps S33 and S34). When reception is completed, a reception completion signal is sent (step S35). The reception completion signal is sent to the wireless tag 10 via the wireless tag 71 (step S36), and the wireless tag 10 emits a sound logo. The transmitter / receiver 42 transmits the received intention and individual ID signal and the area information held by the transmitter / receiver itself to the counting system 44 (step S37). The tabulation system 44 manages and tabulates information collected from the transmitter / receiver 42. At this time, communication is performed in a relay manner between the wireless tags 10 and 71 by communication using the wireless devices 82 and 83 based on the communication unit, and a signal from the wireless tag 10 is transmitted to the counting system 44. The tabulation system 44 manages and tabulates information collected from each wireless tag. In this way, intention information and the like from the wireless tag can be collected and aggregated. Moreover, marketing information can be obtained based on intention information, ID information, and area information.

  In each of the above embodiments, description has been made using intention information. However, the present invention is not limited to this, and information including video information can also be used. At that time, it can be realized by using a wireless tag having a camera function or a camera provided with the wireless tag.

  The configurations, shapes, sizes, and arrangement relationships described in the above embodiments are merely schematically shown to the extent that the present invention can be understood and implemented. Therefore, the present invention is not limited to the described embodiments, and can be variously modified without departing from the scope of the technical idea shown in the claims.

  INDUSTRIAL APPLICABILITY The present invention is used as a system for collecting marketing information such as information related to an intention display for an advertisement in a city.

1 is an external view showing a wireless tag according to an embodiment of the present invention. It is an external view which shows the state which removed the wireless tag which concerns on this embodiment. It is a functional block diagram of the wireless tag which concerns on this embodiment. It is a figure which shows the internal structure from the viewpoint of the hardware of the wireless tag which concerns on this embodiment. It is a figure which shows the whole structure of the marketing information collection system which concerns on embodiment of this invention. It is a functional block diagram of the transmitter / receiver of the marketing information collection system which concerns on this embodiment. It is a figure which shows an example of the operation | movement procedure of the marketing information collection system which concerns on this embodiment. It is a figure which shows the whole structure of other embodiment of the marketing information collection system which concerns on this invention. It is a figure which shows an example of the operation | movement procedure of the marketing information collection system which concerns on other embodiment. It is a figure which shows the whole structure of further another embodiment of the marketing information collection system which concerns on this invention. It is a figure which shows an example of the operation | movement procedure of the marketing information collection system which concerns on further another embodiment.

Explanation of symbols

10 wireless tag 11 connector 13 wristband 14 intention input unit (switch)
DESCRIPTION OF SYMBOLS 15 Speaker 16 Lamp 21 Transmission part 22 Reception completion signal reception part 23 Connectable signal reception part 24 ID memory | storage part 25 Control part 26 Transmission / reception part 30 Communication part 31 Antenna 40 Marketing information collection system 41 Advertisement signboard 42 Transceiver 43 Communication network 44 Total System 45 Corporate computer 47 Computer

Claims (9)

An intention input means for inputting an individual's intention for area information;
Transmitting means for adding a signal related to an ID capable of recognizing the personal profile to a signal related to the intention input by the intention input means;
Means for receiving a signal related to notification of reception completion from an external transceiver, and notifying completion of reception;
A wireless tag comprising:   The wireless tag according to claim 1, wherein the external transceiver is installed in association with the area information. A transceiver installed in connection with area information;
An intention input unit that inputs an individual's intention with respect to the area information, and a transmission unit that adds and transmits a signal related to an ID that can recognize the personal profile to the signal related to the intention input by the intention input unit Receiving a signal related to the reception completion notification from the transceiver, and means for notifying the completion of reception, and a wireless tag equipped to the individual,
A marketing information collection system comprising a totaling unit that manages and aggregates the signal related to the signal sent from the wireless tag and the signal related to the ID via the transceiver,
The transceiver includes the area information, a reception unit that receives the signal related to the intention transmitted from the wireless tag and the signal related to the ID, and the signal related to the intention received by the reception unit; Information transmitting means for adding the area information to the signal related to the ID and sending the signal, and a reception completion signal transmitting means for transmitting the signal related to the intention and the signal related to the notification of the completion of reception of the signal related to the ID,
The tabulation unit tabulates marketing information for the area information based on the signal related to the intention received by the transmission / reception unit, the signal related to ID, and the area information.
Marketing information collection system characterized by that.   4. The marketing information collecting system according to claim 3, further comprising means for reducing points as a return of the transmission of the signal related to the intention by the wireless tag. A transceiver installed in connection with area information;
A transmission means for sending a signal related to an ID capable of recognizing a personal profile; and a means for receiving a signal related to a notification of reception completion from the transceiver and notifying the completion of reception. Wireless tag
A marketing information collection system comprising a totaling means for managing and totaling information of the signal related to the ID sent from the wireless tag via the transceiver,
The transceiver has the area information, and receives the signal related to the ID sent from the wireless tag, and adds the area information to the signal related to the ID received by the receiving means. An information transmission means for sending and a reception completion signal transmission means for transmitting a signal relating to notification of completion of reception of the signal relating to the ID,
The tabulation means tabulates marketing information for the area information based on the signal related to the ID received by the transmission / reception means and the area information.
Marketing information collection system characterized by that.   6. The signal received by the transceiver is transferred to at least one other transmission / reception means and sent to the aggregation means via the other transceiver. Marketing information collection system described in.   The marketing information collection system according to any one of claims 3 to 6, wherein the wireless tag includes means for transmitting / receiving a signal to / from another wireless tag.   The marketing information collection system according to claim 3, wherein the wireless tag includes means for capturing a video and transmitting the captured video. The marketing information collection system according to any one of claims 3 to 8, wherein the counting unit groups the IDs in advance and totals the information for each of the grouped groups.

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