JP2007233844A - Advertisement provision device and advertisement provision method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement provision device and an advertisement provision method, effective in a user reproducing a moving image file by a mobile terminal not connected to the Internet. <P>SOLUTION: A server device 1 creates a QR code 1242 including a URL of an advertisement content 222, a creator ID of a moving image creator, and an audience ID of the user. The server device 1 incorporates the QR code 1242 into the moving image file 124, and transmits the moving image file 124 to a user terminal 3. The moving image file 124 is transferred to a moving image reproduction mobile terminal 4 from the user terminal 3. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement providing apparatus and an advertisement providing method for providing an advertisement to a user who plays a moving image file on a mobile terminal that cannot be connected to the Internet.

  2. Description of the Related Art Conventionally, it has become widespread to download a moving image file published on a moving image distribution site to its own computer using the Internet and to play the downloaded moving image file on its own terminal (Patent Document 1). reference).

In recent years, portable terminals that can reproduce moving image files but cannot connect to the Internet have become widespread. Such a portable terminal can be connected to a general computer via a cradle or the like, and can download a moving image file stored in the connected computer in this state. Thus, after downloading a moving image file from its own computer to a portable terminal, if the portable terminal is carried, the user can play the moving image file outside (location away from the user's computer). .
JP 2004-222124 A

  By the way, a content provider who operates a video distribution site that publishes a large number of video files for the purpose of providing video files to users can advertise from advertisers by publishing video files with advertisements. Get paid for posting.

  In this case, the content provider that has received the request from the advertiser urges the video creator that creates the video file to create a video file with an advertisement. The moving image creator thus prompted creates a moving image file with an advertisement on the assumption that the moving image file is reproduced in an environment connectable to the Internet. Specifically, the moving image creator incorporates the URL of a home page that advertises a product indicated in the moving image of the moving image file into the moving image file. Then, the moving image creator provides the created moving image file with the advertisement to the content provider.

  When the video data generated in this way is published on a video distribution site operated by a content provider, after the user downloads the video file to his computer, the function of the web browser The URL embedded in the moving image file can be accessed. That is, the advertiser can expect an effective advertising effect by the moving image file distributed via the Internet.

  However, a user who plays this video file on a mobile terminal that cannot connect to the Internet cannot directly access the homepage where the product is advertised on the mobile terminal, so detailed information about the product is acquired on the spot. There was a problem that could not be done. In other words, there is a problem that the content provider (and the moving image creator) cannot guide the user who reproduces the moving image file on the mobile terminal that cannot connect to the Internet to the home page where the advertiser is promoting. In other words, from the viewpoint of the advertiser, the above method has a problem that the advertising effect cannot be expected for a user who plays this moving image file on a portable terminal that cannot be connected to the Internet.

  The present invention has been made in view of the above points, and its object is to provide an advertisement providing apparatus and an advertisement providing method effective for a user who plays a moving image file on a mobile terminal that cannot be connected to the Internet. It is in.

  An advertisement providing apparatus according to the present invention devised to solve the above problems communicates with a plurality of user terminals via the Internet, and displays a moving image on a screen in response to a request from the user terminal. An advertisement providing apparatus for transmitting a moving image file storing data to each of the user terminals, and displaying an image formed by encoding location information indicating a location of a specific advertisement on the Internet together with the moving image based on the moving image data And holding means for holding the moving image file in which code information for incorporating is included, and moving image file transmitting means for transmitting the moving image file requested from the user terminal to the user terminal, To do.

  When the advertisement providing apparatus configured as described above is used, a content provider operating a video file distribution site may transmit a video file in which an image encoded with location information is displayed to a user terminal during video playback. it can.

  A user who has downloaded the moving image file to the user terminal may play the moving image file as it is, but can transfer the moving image file to a portable terminal capable of playing the moving image file (hereinafter referred to as a moving image reproducing portable terminal). When this moving image file is reproduced by the moving image reproducing portable terminal, an image in which the location information is encoded is displayed simultaneously with the moving image. Therefore, if a user uses a portable terminal that can decode the encoded image and can be connected to the network (hereinafter referred to as a portable terminal for decoding), the user can read the encoded image by the portable terminal for decoding. The encoded location information can be decoded. Further, after the location information is decrypted in this way, the user can access a specific advertisement on the Internet indicated by the location information by the decryption portable terminal.

  Therefore, even if the video playback terminal cannot connect to the Internet, the user can access the advertisement by the decryption portable terminal. In other words, the content provider can guide the user who reproduces the moving image file by the moving image reproducing portable terminal that cannot be connected to the Internet to the advertisement. That is, from the advertiser who is carrying out the advertisement, an effective advertising effect can be expected even for a user who reproduces a moving image file by a moving image reproducing portable terminal that cannot be connected to the Internet.

  Note that the moving image file only needs to have moving image data and code information at the time of being held in the holding unit. For example, there may be a moving image file in which code information is incorporated from the beginning in the advertisement providing apparatus. Then, after the request from the user terminal, the advertisement providing apparatus may incorporate the code information into the moving image file.

  In addition, the advertisement providing device includes a storage unit that stores the moving image file in a state where the location information of the specific advertisement is registered but does not include the code information, and a request that specifies any moving image data from the user terminal Is read from the storage means, the location information registered in the video file is encoded to generate the code information, and after the code information is incorporated into the video file, A moving image file processing unit that is temporarily held by the holding unit may be further provided.

  With this configuration, since the code information is incorporated into the moving image file after the request from the user terminal, the content provider may store the moving image file before the code information is incorporated into the storage unit of the server device. It will be.

  In addition, the advertisement providing device stores the moving image file in a state not including the code information, and when there is a request specifying any moving image data from the user terminal, the specified moving image file is Read from the storage means, analyze the morphological elements of the moving image data stored in this moving image file, search for the location information of advertisements for products that are similar to those contained in the moving image, and code this location information The code information may be generated, and after the code information is incorporated into the moving image file, a moving image file processing unit that temporarily holds the code information may be further provided.

  With this configuration, advertisement location information for products similar to those introduced in the video file is automatically searched, and when location information is found, the location information is registered in the video file. Is done. For this reason, the content provider (or the video creator who created the video file) has the location information of the advertisement about the product that is similar to the product included in the video when the video file is stored in the storage means (at the time of creating the video file). Even if it is not known, a moving image file including code information related to advertisement location information can be transmitted to the user terminal.

  The location information may be a URL or an IP address of a website where an advertisement for the specific product is published. The encoded image may be a barcode. The barcode includes a one-dimensional barcode and a two-dimensional barcode. The barcode may be a proprietary barcode. Further, the two-dimensional barcode may be a QR code.

  In addition, an advertisement providing method according to the present invention devised to solve the above-described problem is such that a server device capable of communicating with a plurality of user terminals via the Internet displays a moving image in response to a request from the user terminals. A video providing method for transmitting a video file storing video data to be displayed to each user terminal, wherein the location information indicating the location of a specific advertisement on the Internet is encoded together with the video based on the video data. A procedure for holding the moving image file in which code information for displaying an image to be displayed is embedded, and when the moving image file is requested from the user terminal, the moving image file is transmitted to the user terminal. The server device is caused to execute a procedure.

  As described above, according to the present invention, it is possible to provide an effective advertisement providing apparatus and advertisement providing method for a user who plays a moving image file on a mobile terminal that cannot be connected to the Internet.

Hereinafter, an embodiment of an advertisement providing device according to the present invention will be described based on the drawings.
(System configuration)
FIG. 1 is a block diagram of a network system as an embodiment of an advertisement providing apparatus as an embodiment of the present invention. As shown in FIG. 1, this network system is operated by a server apparatus 1 managed and operated by a content provider that operates a video distribution site and an advertiser (or a seller who manages a sales store, etc.). , A large number (only one is shown in FIG. 1) accessible from the server apparatus 1 and the user terminal 3 via the network N, and a large number (connected to the server apparatus 1 via the Internet N ( 1, only one is shown), a cradle 5 connected to the user terminal 3, a mobile terminal 4 placed on the cradle 5, a mobile telephone network M and the Internet N A mobile phone 6 that can be connected to the external server device 2 and a large number of devices connected to the server device 1 via the Internet N (in FIG. From video creator terminal 7 for the illustrated), it is configured. In FIG. 1, the Internet N is shown divided into two locations, but this is for convenience of illustration and is actually a single network.

  The server device 1 is actually composed of a plurality of server devices (computers), and performs a function of a content server for executing a content providing service, a function of an authentication server, a QR code (in code information) And the like, and those that fulfill the function of synthesizing a moving image file and a QR code. However, here, in order to simplify the description, it is assumed that these functions are realized by a single computer.

  A computer as the server device 1 includes a CPU 11 as a control device, a disk device 12 as a storage medium (corresponding to storage means), a RAM 13 (corresponding to holding means) used as a work area when the CPU 11 executes processing, and the like. Equipped with hardware. The disk device 12 is read and executed by the CPU 11 to identify the user who has accessed the content server program 120 that causes the CPU 11 to function as a content server (corresponding to a moving image file transmission means) and the server 1 device. Personal authentication / specific server program 121 that causes the CPU 11 to function as an authentication server, QR creation server program 122 that causes the CPU 11 to function as a QR creation server (corresponding to a movie file processing means) that creates a QR code, and a QR code and a movie file are combined A moving image creating server program 123 that causes the CPU 11 to function as a moving image creating server (corresponding to a moving image file processing means) and a large number of moving image files 124 as contents provided to the user are stored. The configuration of the moving image file 124 and the flow in which the moving image file 124 is stored in the disk device 12 will be described in detail later. The operation of each program will be described in detail later with reference to FIG.

  The external server device 2 has the same hardware configuration as the server 1 device, and includes hardware such as a CPU 21 as a control device and a disk device 22 as a storage medium. The disk device 22 stores a server program 221 that causes the CPU 21 to function as an advertising content server by being read and executed by the CPU 21 and an advertising content 222 as content including an advertisement.

  The user terminal 3 is a normal personal computer having an Internet connection function, stores a program such as client software 33 for requesting a moving image file to the server device 1 via the Internet N, and downloads the moving image file. Are used for inputting various commands and data to the CPU 30, a display 31 for displaying a processing result by the CPU 30, a disk 30 for storing data such as a CPU 30, a process for executing processing according to these programs, and a CPU 31. It comprises an input device (keyboard, mouse, etc.) 34, an external port 35 for connecting peripheral devices such as the cradle 5, and communication hardware (not shown).

  The cradle 5 is a device for connecting the user terminal 3 and the portable terminal 4, and includes a cable 52 provided with a connector 51 that can be connected to the external port 3, and a placement unit for placing the portable terminal 4. 53. In the state where the connector 51 of the cradle 5 is connected to the external port 35 of the user terminal 3, when the mobile terminal 4 is placed on the placement unit 53, the user terminal 3 and the mobile terminal 4 can communicate with each other. It becomes a state and data can be transmitted and received between the two.

  The mobile terminal 4 is a terminal that can reproduce a moving image file and is designed to have a compact size (the size of a palm) as a whole in order to improve portability. As shown in FIGS. 4A and 4B, the portable terminal 4 includes a liquid crystal 41 as a moving image display means and an operation panel 40 as an input means, and further stores data such as a moving image file. A disk device 42 (not shown) is provided inside. Specifically, the mobile terminal 4 can download the moving image file 124 stored in the disk device 32 of the user terminal 3 via the cradle 5, and can play the downloaded moving image file 124 on the liquid crystal 41. (See FIG. 4 (a)). The mobile terminal 4 can also display thumbnails of products introduced in the moving image file 124 after the moving image file 124 is reproduced (see FIG. 4B). Note that the moving image display means of the mobile terminal 4 is not limited to the liquid crystal, and may be anything as long as it can display moving images, images, etc. (for example, an organic EL or the like). ). Further, the input means of the mobile terminal 4 is not limited to the operation panel, and any input means may be used as long as it can input an instruction to the mobile terminal 4 (for example, an instruction microphone by voice input, etc. May be).

  The mobile phone 6 is, for example, a camera-equipped mobile phone having a function of connecting to the Internet. When a QR code is read by the camera, the mobile phone 6 can access a homepage (external server device 2) designated by the QR code. . Although the mobile phone 6 is used in the present embodiment, the mobile phone 6 is limited to a mobile phone as long as it has a function of connecting to the Internet and a function of reading the QR code and decoding the QR code. Any device may be used.

The moving image creator terminal 7 is a normal personal computer having an Internet connection function, and includes hardware such as a CPU 71 as a control device and a disk device 72 as a storage medium. The disk device 72 stores moving image file creation software 73 for creating the moving image file 124 and moving image file transmission software 74 for transmitting the moving image file 124 to the server device 1 via the Internet N. ing.
(Structure of video file 124)
The moving image file 124 used in the present embodiment stores moving image data constituting the moving image itself that is played back by the user terminal 3 and the mobile terminal 4, and information other than the moving image data can be set and registered. .

  Specifically, in the moving image file 124, as information other than moving image data, the URL of the advertising content 222 (corresponding to location information) and information requesting the server apparatus 1 to automatically assign a QR code (hereinafter “ Information such as the creator ID (identification information of the moving image creator) of the moving image creator who created the moving image data can be set and registered. These pieces of information are stored in the moving image file using tags such as XML, and can be set and registered when the moving image file 124 is created in accordance with the moving image creating software 73 of the moving image creator terminal 7. (Hereinafter, the data area in which these pieces of information are registered is referred to as “XML area”). Further, if the above information can be set and registered in the moving image file 124, a data format other than the XML tag may be used.

  When the video creator introduces a plurality of products using the video data in one video file 124, the URL of the advertisement content 222 for each product with respect to one video file 124 according to the video creation software 73. Can be registered. In addition, the moving image creator can set a timing for displaying a QR code described later in the XML area of the moving image file 124 in association with the URL corresponding to the QR code.

  Further, the moving image file 124 further includes a QR code as image data, which will be described later, in a data area (hereinafter referred to as “QR layer”) different from an area where moving image data is stored (hereinafter referred to as “moving layer”). 1242 may be stored.

Note that the moving image reproduced by the moving image file 124 may be a still image that is updated at regular intervals.
(Flow of moving image file 124 stored in disk device 12)
Hereinafter, a flow in which the moving image file 124 is accumulated in the disk device 12 of the server device 1 operated by the content provider will be described.

  An advertiser who intends to promote a certain product requests the content provider to incorporate the promotion of the product into the moving image file 124 distributed by the server device 1. Then, the content provider recruits a video creator that incorporates the advertisement of the product in the video file 124 created by itself. The video creator who has applied for this registers the URL of the home page (URL of the advertising content 222) on which the product advertised by the advertiser is posted in the video file 124 created by the video file creation software 73. Note that the video creator displays the QR code display timing in the QR code in order to display a QR code, which will be described later, at the timing when the product advertised by the advertiser is displayed in the created video file 124. Set in association with the corresponding URL. In this state, the moving image creator transmits the moving image file 124 from the moving image creator terminal 7 to the server device 1.

  In this way, the moving image file 124 in which the URL of the advertising content 222 is registered is accumulated in the disk device 12 of the server device 1.

  In addition, the video creator does not determine the product to be advertised in advance, but may only think that the product may be promoted if there is a product that matches the video created by the video creator. In this case, since the moving image creator has not specified the advertisement content 222, the moving image creator performs automatic assignment setting for the moving image file 124 instead of the specific URL. In this state, the moving image creator transmits the moving image file 124 from the moving image creator terminal 7 to the server device 1. As a result, the moving image file 124 including the automatic assignment setting is also stored in the disk device 12 of the server device 1.

Note that the moving image file 124 created by the moving image creator who does not want to promote the product does not include the above-described URL or automatic assignment setting, but such a moving image file 124 may also be stored in the disk device 12.
(Video file selection process)
Next, processing by the client software 33 of the user terminal 3 in the advertisement providing apparatus according to the present embodiment will be described in detail with reference to the flowchart of FIG. 2 and the conceptual diagram of the present embodiment shown in FIG.

  First, the user operates the input device 34 of the user terminal 3 to activate the client software 33 (S001). Then, a message requesting a list of moving image files 124 is transmitted from the user terminal 3 to the server device 1 (S002).

  The client software 33 is a viewer ID (ID for identifying a user in order to authenticate whether the user is an authorized user who can download the moving image file 124 from the server device 1 at the time of installation. The ID assigned independently for each client software 33 of each user terminal 1 is stored in the disk device 32. In addition, the user terminal 3 transmits a message requesting a list of the moving image files 124 and simultaneously transmits the viewer ID of the user stored in the disk device 32 to the server device 1.

  In addition, when information indicating the list of moving image files 124 is transmitted from the server device 1 in response to a message requesting a list of moving image files 124, the client software 33 displays the moving image in the server device 1 on the display 31 of the user terminal 3. A list of files 124 is displayed, and it waits for any moving image file 124 to be selected (S003).

Thereafter, when an instruction to select the moving image file 124 is input from the input device 34, the client software 33 transmits a request for the selected moving image file 124 to the server device 1 (S004).
(Processing by each program of server device 1)
Next, processing by each program of the server device 1 in the advertisement providing device according to the present embodiment will be described in detail with reference to the flowchart of FIG. 3 and the conceptual diagram of the present embodiment shown in FIG.

  First, when the server device 1 receives a message requesting a list of the moving image files 124 from the user terminal 3, the server device 1 stores the moving image files 124 stored in the disk device 12 of the server device 1 according to the content server program 120. All the information such as the title is extracted, a list of the moving image file 124 is transmitted to the user terminal 3 (S011), and a request for the moving image file 124 is waited from the user terminal 3 (any moving image file 124 is selected by the user). Wait).

  In the next S012, when the server device 1 receives a request for requesting the moving image file 124 from the user terminal 3, the requested moving image file 124 is extracted from the disk device 12 according to the content server program 120, and the moving image file 124 It is determined whether or not the URL of the advertisement content 222 is registered in 124 (XML area).

  If it is determined in S012 that the URL of the advertising content 222 is registered in the moving image file 124, the server device 1 makes a response to the external server device 2 corresponding to the URL according to the content server program 120. A request for inquiring whether the advertisement content 222 corresponding to the URL actually exists is transmitted (S013). When URLs of a plurality of advertisement contents 222 are registered in the moving image file 124, the same inquiry is made to the corresponding external server device 2 for each URL.

  Here, the process performed by the external server apparatus 2 when the process of S013 by the server apparatus 1 is performed will be described.

  When the external server device 2 receives a request for inquiring whether or not the advertisement content 222 actually exists from the server device 1, the external server device 2 confirms whether or not the corresponding advertisement content 222 exists in its own disk device 22 according to the advertisement server program 221. When the external server device 2 confirms that the corresponding advertisement content 222 exists in the disk device 22, the external server device 2 transmits a message indicating that the advertisement actually exists to the server device 1. If the external server device 2 cannot confirm that the corresponding advertising content 222 exists in the disk device 22, the external server device 2 transmits a message indicating that no advertisement exists to the server device 1.

  Hereinafter, with reference to the flowchart of FIG.

  When the server device 1 receives from the external device 2 a message indicating that the advertisement actually exists at the URL registered in the moving image file 124, the server device 1 advances the processing to the next S014. When the server device 1 receives a message from the external server device 2 (all external server devices 2) in S013, it receives a message indicating that the advertisement corresponding to the URL registered in the video file 124 does not actually exist. The file 124 is transmitted as it is to the user terminal 3 (S017).

  When a plurality of advertisements are registered in the moving image file 124, there may be cases where advertisements exist in some URLs and advertisements do not exist in the remaining URLs. In this case, the server apparatus 1 receives both a message indicating that the advertisement exists and a message indicating that the advertisement does not exist. At this time, the URL of the non-existent advertisement content 222 is deleted from the moving image file 124, and the process proceeds to S014.

  In the next S014, the server device 1 performs personal authentication based on the viewer ID transmitted from the user terminal 3 in accordance with the personal authentication / specification server program 121, and specifies the user who has requested the moving image file 124. Furthermore, the server device 1 extracts the creator ID of the movie creator from the movie file 124 according to the personal authentication / specification server program 121, and identifies the movie creator that created the movie file 124.

  In the next step S015, the server device 1 performs the information based on the viewer ID and creator ID specified in step S014 and the URL of the advertising content 222 registered in the moving image file 124 in accordance with the QR creation server program 122. A QR code 1242 is generated as image data of a QR code including. In addition, when the URL of the plurality of advertisement contents 222 is included in one moving image file 124, the server apparatus 1 creates a QR code 1242 including the above information for each URL of the advertisement contents 222.

  In the next S016, the server device 1 incorporates the QR code 1242 created in S015 into the moving image file 124 in accordance with the moving image creating server program 123. Specifically, the server device 1 stores the created QR code 1242 in the QR layer of the moving image file 124. Hereinafter, processing for incorporating the QR code 1242 into the moving image file 124 will be described with reference to FIG.

  FIG. 6 is an explanatory diagram showing how the moving image data and the QR code 1242 are stored in the moving image file 124. As shown in FIG. 6, the QR code 1242 created according to the QR creation server program 122 (shown as “QR creation server” in FIG. 6 for convenience) is stored in the QR layer in the moving image file 124. Further, the moving image data itself of the moving image file 124 exists in the moving image layer as it is in the original state stored in the disk device 12 of the server device 1 (shown as “content server” for convenience in FIG. 6).

  Then, the server device 1 reads the XML area of the moving image file 124 according to the moving image creating server program 123, specifies the timing at which the moving image creator should display the QR code set when the moving image file 124 is created, and matches the timing. The registered contents of the XML area are changed so that the QR code 1242 is displayed. Hereinafter, the moving image file 124 in which the timing for displaying the QR code 1242 is set will be described with reference to FIG.

  FIG. 7 is an explanatory diagram showing the data structure of the moving image file 124 in which the display timing of the QR code 1242 is set. FIG. 7 shows that the playback time of the moving image file 124 advances from the left (header) to the right of the drawing.

  As shown in FIG. 7, the moving image file 124 has a period for displaying the QR code 1242 (a time for starting displaying the QR code 1242 and a time for ending displaying) in correspondence with the reproduction time of the moving image file 124. , Is set as a timing for displaying the QR code (for example, a period from 1′55′20 to 2′01′02). FIG. 7 shows a state in which the original moving image (reproduced image of the moving image data) and the QR code 1242 are displayed at the same time, but a period in which the timing for displaying the QR code is not set (for example, 2'01'02 to 10'17'00), the QR code 1242 is not displayed and only the original moving image is displayed. The display position of the QR code 1242 can be freely set according to the registered contents of the XML area. For example, as shown in FIGS. 4A and 7, it is possible to set so that the corresponding QR code 1242 is displayed (pasted) at the lower right position of the image based on the moving image data.

  Furthermore, the server apparatus 1 sets the setting to display the moving image at the time when the QR code 1242 is displayed as a still image at the end of the reproduction of the moving image file 124 according to the moving image creation server program 123, in the XML of the moving image file 124. Register the area.

  However, when a plurality of timings at which a plurality of QR codes are to be displayed in the moving image file 124 are set, thumbnails of still images (including the QR code 1242) at each timing are displayed at the end of the reproduction of the moving image file 124. The setting for displaying the list is registered in the XML area of the moving image file 124. Note that a link is set to this thumbnail so that when the thumbnail is selected on the portable terminal 4, a still image corresponding to the thumbnail is displayed.

  In next S017, the server apparatus 1 transmits the moving image file 124 in which the QR code 1242 is incorporated in S016 to the user terminal 1, and ends a series of processes.

  If the server apparatus 1 determines in S012 that the URL of the advertisement content 222 is not registered in the moving image file 124 in accordance with the content server program 120, the process proceeds to S018.

  In S018, the server device 1 determines whether or not the automatic grant setting is set for the moving image file 124 according to the content server program 120, and determines whether or not the advertisement is automatically given.

  If it is determined in S018 that the automatic setting is set for the moving image file 124, the server device 1 performs morphological analysis of the moving image file 124 in accordance with the content server program 120 (S019). Note that the morphological analysis here refers to, for example, the URL of the home page (advertisement content 222) of the advertiser that extracts the product name of the product displayed in the video of the video file 124 and manufactures and sells the product. Means searching from the internet. In S019, when the URL of the advertising content 222 is found by morphological analysis, the server device 1 registers the URL in the moving image file 124, and the process proceeds to S013. Note that the server device 1 may search the URL of the advertisement content 222 for each product when product names of a plurality of products are extracted by morphological analysis.

If it is determined in S018 that the setting for automatically assigning the moving image file 124 has not been made, the server device 1 transmits the moving image file 124 to the user terminal 1 as it is and ends a series of processing (S017). ).
(Download processing of the video file 124 from the user terminal 3 to the portable terminal 4)
As described above, the user who has downloaded the moving image file 124 in which the QR code 1242 is incorporated into the user terminal 3 connects the user terminal 3 and the mobile terminal 4 via the cradle 5, and connects the moving image file 124 to the mobile terminal 4. Transfer (Note that any device other than the cradle 5 may be used as long as it can transfer the moving image file 124 from the user terminal 3 to the portable terminal 4).

  In this way, if the moving image file 124 is transferred to the mobile terminal 4, the moving image file 124 can be reproduced and the moving image can be viewed even when the user is out (when the user terminal 1 cannot be operated).

  Further, according to the present embodiment, when only one advertisement content 222 is registered in the moving image file 124, after reproduction of the moving image file 124, as shown in FIG. A still image 1243 incorporating the code 1242 is displayed. When a plurality of advertisement contents 222 are registered in the moving image file 124, a list of thumbnails 1244 to 1247 corresponding to each product is displayed as shown in FIG. 4B.

  For this reason, when the user wants to know the product information shown in the moving image file 124 on the go, the mobile phone 6 displays the QR code 1242 displayed during (or after) the reproduction of the moving image file 124. (Use a mobile phone with QR code reading function). Then, based on the URL of the advertisement content 222 encoded in the QR code 1242, the mobile phone 6 accesses the advertisement content 222 indicated by the URL and displays the advertisement content 222. Therefore, even if the user reproduces the moving image file 124 on the mobile terminal 4 that cannot connect to the Internet, the user can view the advertisement of the product introduced in the moving image file 124 by the mobile phone 6.

  According to the advertisement providing apparatus of the present embodiment described above, the content provider can guide the user to the advertisement content 222 even if the content terminal is the mobile terminal 4 that cannot be connected to the Internet. Even if a video distribution site that is supposed to be operated is operated, it is possible to conclude a contract for advertising with an advertiser for a fee. In other words, from an advertiser, an effective advertising effect can be expected even for a user who uses the portable terminal 4 that cannot connect to the Internet.

  Further, according to the present embodiment, in the moving image file 124, the moving image data and the QR code 1242 are stored in different layers (data areas), so that when only the URL of the advertising content 222 is changed, the moving image There is no need to recreate the data. Therefore, when the advertiser requests to change the URL of the advertising content 222, the content provider simply changes the URL of the advertising content 222 registered in the XML area of the moving image file 124, and a new QR code 1242 is obtained. Can be distributed.

  Further, according to the present embodiment, the video creator registers the URL of the advertising content 222 in the XML area and makes it an advertisement target without any modification to the video data of the video file 124 created by itself. The advertisement can be given to the moving image file 124 only by setting the timing at which the QR code is to be displayed in correspondence with the reproduction time at which the product is displayed. Therefore, it is not necessary to take extra care such as incorporating scenes for introducing product advertisements in the moving image data, and the moving image data can be freely created.

  In addition, according to the present embodiment, the user can save the moving image file 124 in the disk device 42 of the portable terminal 4, and thus can reproduce the same moving image file 124 repeatedly. For this reason, when the previously viewed moving image file 124 becomes a concern later, the moving image file 124 can be reproduced and reviewed again.

  Further, after the video file 124 is reproduced, the introduced still image of each product is displayed on the liquid crystal 41 together with the QR code 1242. Therefore, after the video file 124 is reproduced, the advertisement of the product introduced in the video file is viewed. Even if he / she wants to do so, the mobile phone 6 can immediately read the QR code. When a list of still image thumbnails including the QR code 1242 is displayed on the liquid crystal 41 (see FIG. 4B), the size of the QR code 1242 is too small to be read by the mobile phone 6. There are cases where it is not possible. In this case, since the corresponding still image is enlarged and displayed when the user selects the thumbnail on which the product to be viewed is displayed (see FIG. 4A), the mobile phone 6 uses the QR code 1242. Can be loaded.

  In the above-described embodiment, the case where the mobile phone 6 that has read the QR code 1242 is directly accessed to the advertising content 222 has been described. 1 may be accessed and then redirected to the advertising content 222. In this case, when the mobile phone 6 accesses the server device 1, information (viewer ID, creator ID, advertisement content 222 URL) included in the QR code 1242 is transmitted from the mobile phone 6 to the server device 1. The

  If comprised in this way, the content provider can specify the user who saw the moving image file 124 downloaded from the server apparatus 1 based on the viewer ID transmitted from the portable terminal 6. Therefore, the content provider can grasp the number of people who have accessed the advertising content 222 after viewing the moving image file 124. That is, the advertising effect by the moving image file 124 can be accurately known. Therefore, the content provider concludes a contract that may charge the advertiser a reward corresponding to the number of accesses to the advertising content 222 by viewing the video file 124 (a reward corresponding to the advertising effect of the video file 124). be able to.

  Also, with this configuration, the content provider can check the popularity (number of accesses) of the video creator based on the creator ID transmitted from the mobile terminal 6. Therefore, the content provider rewards the video creator who created the video file 124 according to the number of users who have accessed the advertising content 222 by viewing the video file 124 (part of the reward paid by the advertiser). If a contract for payment is made, a high reward can be promised to the video creator who created the video file 124 with a high advertising effect, so that the motivation of producing the video creator can be increased.

Block diagram of a network system according to this embodiment The flowchart which shows the process in the user terminal 3 by this embodiment. The flowchart which shows the process in the server apparatus 1 by this embodiment. Explanatory drawing of portable terminal 4 Schematic diagram of a network system as an embodiment of the present invention Explanatory drawing which shows a mode that moving image data and QR Code 1242 are stored in the moving image file 124. Explanatory drawing which shows the data structure of the moving image file 124 to which the display timing of the QR code 1242 is set

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server apparatus 2 External server apparatus 3 User terminal 4 Mobile terminal 5 Cradle 6 Mobile phone 7 Movie creator terminal 11, 21, 30, 71 CPU
12, 22, 32, 72 Disk device 120 Content server program 121 Personal authentication / specific server program 122 QR creation server program 123 Movie creation server program 124 Movie file 221 Advertisement server program 222 Advertisement content 1242 QR code

Claims (5)

An advertisement providing apparatus that communicates with a plurality of user terminals via the Internet and transmits a moving image file storing moving image data for displaying a moving image on a screen in response to a request from the user terminal to each user terminal. There,
A holding means for holding the moving image file in which code information for displaying on the screen an image obtained by encoding the location information indicating the location of the specific advertisement on the Internet is displayed together with the moving image based on the moving image data,
An advertisement providing apparatus, comprising: a moving image file transmitting unit configured to transmit the moving image file requested from the user terminal to the user terminal. Storage means for storing the moving image file in a state in which the location information of a specific advertisement is registered but does not include the code information;
When there is a request specifying any video data from the user terminal, the specified video file is read from the storage means, and the code information is generated by encoding the location information registered in the video file. 2. The advertisement providing apparatus according to claim 1, further comprising a moving image file processing means for temporarily holding the code information in the moving image file after the code information is incorporated into the moving image file. Storage means for storing the video file in a state not including the code information;
When there is a request designating any video data from the user terminal, the designated video file is read from the storage means, the video based on the video data stored in the video file is analyzed, and the video is analyzed. Search for location information of advertisements for products that are similar to those contained therein, code the location information to generate the code information, incorporate this code information into the video file, and then temporarily store it in the holding means. The advertisement providing apparatus according to claim 1, further comprising a moving image file processing means for holding the advertisement file. 4. The advertisement providing apparatus according to claim 1, wherein the location information is a URL of a website on which an advertisement for the specific product is published. In response to a request from the user terminal, a server device capable of communicating with a plurality of user terminals transmits a moving image file storing moving image data for displaying a moving image on the screen to each user terminal. An advertisement providing method,
A procedure for holding the video file in which code information for displaying on the screen an image obtained by encoding the location information indicating the location of the specific advertisement on the Internet is stored together with the video by the video data;
An advertisement providing method, comprising: causing the server device to execute a procedure of transmitting the moving image file to the user terminal when the moving image file is requested from the user terminal.