JP2007148587A - Internet advertisement providing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an Internet advertisement providing system, in which a result of discussions for document regulation information of an Internet advertisement by an advertisement agency, a media representative, a medium company and an advertising company can be taken as regulation information, and the content of the advertisement is notified, thereby an optimum manuscript document can be consequently provided to the medium company. <P>SOLUTION: The medium company 1 registers document regulation information in an advertisement regulation information database 9, and makes application for registration to the media representative which sells advertisement space in bulk. The media representative 2 accesses the advertisement regulation information database 9 to confirm and approve the document regulation information applied for registration by the medium company so that the advertising company 3 which produces advertisement without troubles, and the advertisement agency 4 which plans and sells advertisement can correctly transmit stationary information and moving information of the advertisement to an advertisement providing company. The information registered in the database 9 is disclosed to the advertisement agency 4, the advertising company 3, and the media representative 2. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  According to the present invention, the results discussed by the advertising agency, the media rep, the media company, and the advertisement production company can be used as the prescribed information, and the contents of the advertisement are informed, and the optimum manuscript is obtained from the result. The present invention relates to a system for providing Internet advertisements.

  In general, Internet advertising is an agency server that advertises products requested by advertisers, a publisher that sells Internet advertising space, an advertising production company server that produces advertisements, a media rep server, and various data. It is possible to provide Internet advertisements to users by a system comprising a server of a database management company that stores these data in a database and manages these data.

  In other words, the publisher's server applies to the database management company's server for registration information (size, capacity, menu ...) of the advertisement's Web page, and the wholesaler, Media Rep, checks the contents of the application and approves it. This is registered with the database management company.

  The advertisement production company produces an advertisement based on the application contents registered in the database of the database management company and submits it to the advertising agency. The advertising agency confirms this trafficking information and submits it to the media rep. Media rep is a flow of checking the information input from the advertising agency and submitting it to the publisher that provided the advertising space.

  On the other hand, because Internet advertisements are displayed on a web browser that runs on a personal computer, unlike advertisements on other media, advertisements are displayed in large sizes according to the operations of viewers. It has the characteristic that sheath action changes.

  In other words, Internet advertising can provide more information according to the intention of the viewer, while the content of the advertisement manuscript is controlled only by fixed information such as the size, capacity, insertion period, display position, and sound of the advertisement. I can't.

Therefore, for publishers that publish Internet advertisements and companies that provide advertisements, a mechanism that stipulates operation information such as the behavior and behavior of the advertisement itself, and analyzes and verifies whether the created advertisement manuscript meets the regulations A system for manuscript submission in conjunction with this is required.
Japanese Patent Laid-Open No. 2002-7106 JP 2001-306919 A

  However, Internet advertisements are viewed by various users, so Internet advertisement regulation information (also referred to as manuscript provision information) reflecting more opinions is preferable.

  However, even if the above method specifies the operation information of the advertisement itself, it is not a Internet advertisement that reflects more opinions because the specification is specified by one database management company. was there.

  Further, the content of the advertisement manuscript cannot be controlled only by fixed information such as the size, capacity, insertion period, display position, and sound of the advertisement. For example, a banner advertisement moves or expands. In other words, a system that allows ad production companies, publishers, agencies, and media representatives to automatically check what type of video (size, sound, movement) the banner ad will have before submitting There was a problem that is desirable.

  The present invention has been made to solve the above-described problems, and can provide the prescribed information as a result of discussions by advertising agencies, media representatives, media companies, and advertisement production companies with respect to manuscript provision information for Internet advertisements. At the same time, it is an object to obtain an Internet advertisement providing system that informs the content of an advertisement and can provide an optimal manuscript to a publisher from the result.

The present invention collectively manages devices of a plurality of media companies that sell Internet advertising frames, devices of an advertising production company that produces Internet advertisements, devices of advertising agencies, and Internet advertising frames from media companies. In the Internet advertisement providing system that connects the media rep device to be sold and the device of the database management company that stores various data and provides it to each device through a communication network,
The media rep device includes means for transmitting, via a communication network, a prescription information input location address for inputting fixed prescription information for Internet advertising frames and prescription information for moving images to a device of a publisher.

  The publisher's device accesses the specified information input location address destination of the database management company's device, displays the specified information registration application screen decoded by the browser function, and the specified information registration application from the database management company's device It consists of means to receive opinion data for the regulation information application data entered on the screen, decode and display it with the browser function, and fixed regulation information and video regulation information entered on the regulation information registration application screen Means for transmitting the prescribed information registration application data to the prescribed information input location address of the apparatus of the database management company.

  The database management company's device includes an advertisement regulation information database storing regulation information registration application data from the publisher's device, an opinion area for writing opinions from the publisher's device, media rep's device, Included in the regulation information registration application data in the advertisement regulation information database when the discussion database in which an answer area for writing responses to opinions is formed and the regulation information registration application data from the publisher's device are received A means for registering the specified information registration application data received in the advertisement specification information database in association with the identification information, using the menu name of the Internet advertisement, the site name, and the media rep name handling the Internet advertisement as identification information; When the registration application data is registered in the advertisement regulation information database, A means for forming an opinion area linked to the identification information in the application database, and whether the opinion data in the opinion area has been written by a media rep device or a media company device, and is written by the media rep device. When it is written, the opinion data in the opinion area is transmitted by access from the device of the media company, or when written by the media company, the data is transmitted to the device by the access from the device of the media rep. This is the gist.

  In addition, multiple publishers that sell internet advertising slots, advertising production company equipment that produces internet advertisements, advertising agency equipment, and internet advertising slots from publishers are managed in a batch. A media management device connected to a database management company device that stores various data and provides the data to each device through a communication network, and the media company device connects the database management company device to the Internet advertising frame. Register fixed provision information and video provision information, and create advertisement manuscript submission data by referring to the opinions stored in the database management company's database reflected on the provision information by the equipment of the advertisement production company To the media agency device, the media agency device to the media rep device, and the media rep device And summarized in that device is an Internet advertisement providing system for advertising document trafficking by sending to.

  Then, the media rep device provides an input destination address for inputting the advertisement manuscript input data to the device of the advertisement production company, the device of the media company or the device of the advertising agency that has been accessed via the communication network. The transmission means and each device of the advertising production company, the advertising agency, the media rep, and the media company, or any of the devices, includes an analysis tool for verifying the fixed provision information of the Internet advertisement and the provision information of the moving image. .

  When the Internet advertising material for analysis is written to the input destination address, the analysis tool analyzes the fixed regulation information of the material and displays the analysis result and the fixed information as a set on the screen. Means for separating the material program by tag when there is a verification instruction for the movement of the material, and analyzing the separated tag information based on the prescribed information of the moving image, and the result of the analysis And a means for displaying on a screen a set of video and prescribed information of a moving image.

  According to the present invention, it is possible to use, as the regulation information, a result of discussions by the advertising agency, the media rep, the media company, and the advertisement production company with respect to the document regulation information of the Internet advertisement.

  In addition, the contents of the advertisement can be informed, and the optimal manuscript can be provided to the publisher based on the result, so that the publisher that places the advertisement and the company that provides the advertisement can use it with peace of mind.

  FIG. 1 is a schematic configuration diagram of an Internet advertisement providing system according to the present embodiment. As shown in FIG. 1, the Internet advertisement providing system includes media company devices 1a,..., 1n (consisting of servers, personal computers, etc .; not shown) and media rep devices 2 (servers 20, personal computers 21, etc.). ), An advertising production company device 3 (consisting of a server, a personal computer, etc .; not shown), an advertising agency device 4 (consisting of a server, a personal computer, etc .; not shown), and a database management company device 5 This is a system in which a communication network 6 (Internet) is connected to a communication network 6 (Internet).

  The media company devices 1a,..., 1n sell advertising frames for Web pages, and a personal computer has a browser function, an e-mail function, etc., and manuscript specification information (site name, Category, media company name, number of frames, posting location special note, fee, size, capacity, video size, capacity, etc.) are transmitted to the database management company device 5 (also referred to as prescribed information registration application data).

  In addition, the bulletin board of the discussion database 7 of the database management company is accessed to refer to the exchange of opinions regarding the advertisement or to write the opinion into the discussion database of the database management company 5. The publisher in charge of the publisher may change the manuscript provision information with reference to the opinion on the bulletin board.

  The device 2 of the media rep (generic name of a business entity acting as a sales agency for media companies) is stored in the advertisement regulation information database 9 of the device 5 of the database management company, with the personal computer 21 having a browser function, an e-mail function and the like. It reads out the regulation information registration application data from the publisher, and displays it on the screen. Then, the person in charge of purchase approves (changes as necessary) and registers it in the advertisement regulation information database 9 of the apparatus 5 of the database management company.

  The media rep apparatus 2 reads the question data and opinion data of the bulletin board generated in the discussion database 7 of the database management company and displays them on the screen. When the person in charge writes the answer, Has the function to register.

  The apparatus 5 of the database management company has a personal computer having a browser function, an e-mail function, etc., and provides a screen for allowing the apparatus 1 of the media company to input manuscript definition information. Is written in the advertisement regulation information database 9. In addition, the apparatus 5 of the database management company sets up a thread (bulletin board) for exchanging opinions in the discussion database 7 when registering the regulation information application registration data in the advertisement regulation information database 9.

  That is, the device 5 of the database management company has at least a bulletin board creation unit 11 and a bulletin board writer determination unit 10, and the bulletin board creation unit 11 receives the regulation information registration application data from the media company device 1 as advertisement regulation information. When written in the database 9, a bulletin board is created in the discussion database 7. This bulletin board corresponds to the site name, menu name, etc. based on the manuscript regulation information.

  The bulletin board writer determination unit 10 authorizes the media company and the media rep to write and refer to the bulletin board in the discussion database 7.

  On the other hand, the media rep device 2 (hereinafter simply referred to as the media rep 2), the advertising production company device 3 (hereinafter simply referred to as the advertising production company 3), and the advertising agency device 4 (hereinafter simply referred to as the advertising agency 4) In the embodiment, it has an analysis / verification tool 200 (to be described later) that analyzes a program of media (rep) and advertisement (for example, banner advertisement) and informs what kind of advertisement it is.

The analysis / verification tool 200 (hereinafter simply referred to as the analysis tool 200) is preferably activated by a person in charge in the submission flow of the system.

  The Internet advertisement providing system configured as described above will be described below. 2, 3, 4, and 5 are sequence diagrams for explaining the operation of the Internet advertisement providing system according to the present embodiment.

(Registration of advertising regulation information from publishers)
Publisher's device 1 (hereinafter simply referred to as a publisher) that publishes Internet advertisements is subject to a fixed provision for Internet advertising from Media Rep 2 (a business entity that acts as a sales agent for publishers' advertising space). The prescription information input location address to which the information and the prescription information of the moving image are input is acquired (d0). Then, the user logs in to the database management company 5 using the ID and password provided from the media rep 2 or the database management company device 5 (hereinafter referred to as the database management company). Then, the media company 1 is provided with setting screens such as price setting and menu information setting. As shown in FIG. 6, the menu setting information is composed of basic information A1 (site name, menu name, advertisement type, etc.) and price information A2, etc. It consists of a capacity A3. Also, it includes basic information A4 (size, capacity, etc.) of moving image information such as a banner. Then, the screen shown in FIG. 8 is opened and the transmission button is selected. At this time, the storage destination (media rep) is selected. By selecting the above-mentioned transmission button, the media company 1 transmits the prescribed information registration application data including price setting, document setting, etc. to the database management company 5 (d1).

  The database management company 5 stores the email address of the media rep 2 in the database, and notifies the media rep 2 of the regulation information registration application data that there is a regulation information registration application from the media company 1 by email (d2). The URL code of the advertisement regulation information database 9 of the database management company 5 is attached to this mail.

  The person in charge of purchasing the media rep 2 operates the personal computer to access the advertisement regulation information database 9 of the database management company 5 using the URL code and refer to the advertisement regulation information from the media company 1 (d2).

  The advertisement reference information reference screen is shown in FIG. 9 (an example). FIG. 9 shows a reference screen for basic information (document information), price information, and the like.

  The operator (purchasing person) of the media rep 2 confirms the basic information and manuscript regulation information shown in FIG. 9 (confirms whether or not the import is a media advertisement) and clicks the import button (not shown) into the database. take in. Then, the manuscript information, price, etc. are changed as required by operating the personal computer.

  Next, the data in the import database is transmitted to the database management company 5 as registration approval information (d3). In transmitting the registration approval information, it is preferable to notify the publisher 1 of the registration approval by mail.

  When the database management company 5 receives the above document regulation information from the media company 1 and stores it in the advertisement regulation information database 9, the bulletin board creation unit 11 of the database management company 5 puts the bulletin board in the discussion database 7. Is generated (a bulletin board thread is set up) (d4).

  That is, the bulletin board creation unit 11 creates a bulletin board with the configuration shown in FIG. As shown in FIG. 10, the bulletin board creation unit 11 has a configuration associated with a regulation information extraction unit 12, a bulletin board provision unit 13, an answer creation unit 14, and the like.

  Each time new document regulation information is stored in the advertisement regulation information database 9, the regulation information extraction unit 12 extracts a site name, menu name, media rep address, person-in-charge code, etc. (also called publisher advertisement identification information). Then, this is passed to the bulletin board creation unit 11. The bulletin board creation unit 11 refers to the manuscript prescription information in the ad prescription information database 9 linked to the extracted publisher advertisement identification information, the password, ID, e-mail address, etc. of the authorized writer (media publisher advertisement identification information). Are stored in the database 15 and a bulletin board area 16 linked to the publisher advertisement identification information is generated in the discussion database 7. That is, a new bulletin board is generated.

  The above-mentioned advertisement regulation information database 9 stores new document regulation information from the media company. The stored information is saved as registered document regulation information.

  Further, the discussion database 7 stores a new bulletin board and a bulletin board (registered bulletin board) stored in the past.

  When the bulletin board creation unit 11 creates a new bulletin board in the advertisement regulation information database 9, the bulletin board providing unit 13 includes information on the bulletin board (original regulation information, document regulation information, (Publisher advertisement identification information, bulletin board area, etc.) are attached to the mail and transmitted.

  When a comment is written and transmitted in the bulletin board area of the bulletin board, the answer creating unit 14 compares the ID, password, e-mail address, etc. of the sender with the information in the database 15, and if they match, the answer column is displayed in the discussion database. 7 to create and register. This answer column is linked and stored in the publisher advertisement identification information on the bulletin board.

  On the other hand, the publisher 1 can access the advertisement regulation information database 9 attached to the mail from the database management company 5 and confirm the registration approval information (d5).

  Further, the advertisement production company 3 and the advertising agency 4 access the advertisement regulation information database and refer to the registered document regulation information (designate the site name and menu) (d6).

  Furthermore, the person in charge of the database management company 6 can monitor the application and approval status by operating a personal computer (d7).

(Exchange of opinions)
Further, in the present embodiment, when the manuscript regulation information is registered in the advertisement regulation information database 9 by the bulletin board creation unit or the like, the bulletin board information (a threat stands) including the menu name, the media rep name, and the like is stored in the discussion database. 7 is written.

  The publisher 1 designates a media rep name, a site name, a menu name, etc. that the user wants to see on the bulletin board, accesses the discussion database 7 (using the publisher advertisement identification information as a key) and refers to the desired bulletin board. The question / opinion registration is written on the bulletin board (d8). For example, a comment or the like for writing an opinion is written on the document specification information of the medium registered by the media company 1.

  The database management company 5 reads the mail address of the bulletin board in the discussion database 7 and transmits the URL of the bulletin board to this mail address. That is, the bulletin board providing unit 13 transmits to the mail address of the database 15.

  The media rep 2 accesses the discussion database 7, opens the question / opinion reference data on the bulletin board on the screen, and makes the person in charge refer to it (d8). The question / opinion reference data screen is shown in FIGS. As shown in FIG. 11B, a simple opinion or the like about the registered contents is written, and as shown in FIG. 11A, a contributor name for the thread is written.

  The person in charge of the media rep 2 confirms by looking at the question / opinion reference screen, selects the registration button, transmits the response to the discussion database 7 and registers it (d10, see FIG. 12). That is, the answer creating unit 14 shown in FIG. In this answer registration data, the mail address of the media company 1 is written.

  Next, when the response registration data of the discussion database 7 is registered, the personal computer of the database management company 5 sends it to the publisher 1 by e-mail, and the person in charge of the publisher 1 sends the answer registration attached to the e-mail. The database 7 is accessed and referenced (d11). That is, the bulletin board providing unit 13 shown in FIG.

  Further, as shown in FIG. 3, it is possible to register a question / opinion from the media rep 2 side. The media rep 3 accesses the discussion database 7 and designates the name of the media company, the menu name, etc. that the user wants to see the bulletin board, and writes the question / opinion registration on the bulletin board (d16).

  The personal computer of the database management company 5 transmits bulletin board data (question / opinion reference data) to the media company 1 to the email address of the media company in the discussion database 7 (d17). The person in charge of the publisher sees the question / opinion reference screen and sends this answer registration information to the discussion database 7 (d18).

  Next, the personal computer of the database management company 5 sends an email to the media rep 2 indicating that the discussion database 7 has been registered, and the person in charge of the media rep 2 accesses the discussion database 7 attached to the email. (D19). That is, the bulletin board providing unit 13 provides and refers to it.

  The person in charge of the database management company 5 operates the personal computer to access the discussion database 7 and provides a screen for monitoring the status of the discussion (d20).

  Then, the person in charge of the media company 1 refers to the answer on the bulletin board, changes the above-mentioned manuscript prescription information, and registers it again in the advertisement prescription information database 9 of the database management company 5. Therefore, it is possible to write advertisement regulation information based on the opinion of the media rep.

(Draft)
As shown in FIG. 4, the advertisement production company 3 transmits advertisement manuscript submission information to the advertisement agency 4 (d30), and the advertisement agency 4 receives and displays it on the screen, as shown in FIG. The person in charge confirms the content, and if it is OK, the advertisement manuscript submission information is transmitted to the media rep 2 (d31), and if the content of the advertisement manuscript submission information received by the media rep 2 is OK, the medium Advertisement manuscript submission information is transmitted to company 1 (d35).

  Then, the media company 1 transmits a document receipt notification to the media rep 2 (d36), and the media rep 2 transmits a document receipt notification to the advertising agency (d37).

This is a series of flows.

  At this time, the media company 1, the advertising agency 4, and the advertising production company 3 perform a check process (also referred to as a regulation process) described below on the advertisement manuscript.

  FIG. 5 is a sequence diagram for explaining the regulation process and the sequence by the regulation process. In the present embodiment, the analysis tool is described as being present in the media rep 2.

  As shown in FIG. 5, the advertisement production company 3 opens the mail from the media rep 2, receives the provision of the main screen of the submission (d29), inputs the material etc., and sends it to the advertising agency 4. (D30), the advertisement agency 4 transmits the advertisement manuscript submission to the media rep 2 after confirming the contents (d31). An example of the mail from this advertising agency is shown in FIG. As shown in FIG. 12, the advertisement manuscript submission includes an agency name, an advertiser name, a site menu name, a person in charge, and the like.

  Next, the media rep 2 transmits the set of the agent name, the advertiser name, the site menu name, the person in charge, etc. to the advertisement definition information database 9 as advertisement definition information calling information (d32).

  The advertisement regulation information database 9 stores document regulation information in association with the agency name, advertiser name, site menu name, person in charge, etc., and transmits it to the media rep 2 (d33).

  That is, the screen shown in FIG. 13 is displayed on the personal computer 21 of the media rep 2. As shown in FIG. 13, it consists of fields such as an agency name and a site name, and regulation information (badge field).

  The person in charge of media rep opens the received mail and displays the screen shown in FIG. At this time, it is preferable to display the attached file (material) in the image file column.

  Next, a regulation check is clicked (d34), the analysis tool 200 is activated (S201), and the screen of FIG. 15 (an example) is displayed. That is, when the regulation check is selected, the analysis tool 200 is activated, and the submitted file (banner) is analyzed (S206).

  The analysis tool 200 decodes the fixed information of the file, transmits the analysis result to the personal computer, and displays the screen of FIG. 15 (fixed information screen (a)).

  If the analysis tool 200 determines that the operation analysis is necessary, the analysis tool 200 issues an action request to the personal computer 21 (S209a). The person in charge executes an action according to the request (S209b). Thereby, the analysis tool 200 performs an operation analysis ((S209), and displays the result on the screen of the personal computer 21 (S210). FIG. 16 shows an analysis result (a) of the banner operation. As shown in FIG. 6, the original document definition information column (b) and the operation check result column (a) are provided. The original document specification information includes a size, a capacity, a version, and the like. In the column, the size of the banner, the capacity, the presence / absence of sound, etc. are displayed as check results.

  Next, the analysis tool 200 will be described.

  The reason why the analysis tool 200 is necessary will be described first.

  With the increase in the number of media companies 1 that employ advertisements using FLASH, the following problems have become apparent.

(1) The specified notation differs depending on the media company, and the check contents vary depending on the interpretation of the person in charge of checking.

(2) The specified check is performed using the FLASH authoring tool, and the FLA file is used. However, the level, time required, and accuracy of the content to be checked differ depending on the skill of the person in charge.

(3) Also, due to the diversification of the implementation methods of expressions in FLASH, the checking work by the person in charge tends to become complicated, and the time required for checking tends to increase.

(4) Also, the actual advertisement distribution file (swf file) and the FLA file used for the prescribed check are different in substance (there is no guarantee that the distributed swf file was written from the FLA file to be checked) ).

(5) Further, with the shift to rich media, the size of the fla file tends to increase, and there is a limit to the exchange of files with e-mail attachments in the future.

(6) Each time a new FLASH version is released, a new authoring tool must be purchased and reinstalled.

  In other words, it is desirable that work contents and accuracy can be made constant by providing common check items, and work efficiency can be improved by semi-automating check work. For this reason, a tool that enables the following points is required.

・ Automatically and accurately determine the items specified in the regulations as much as possible ・ Regulation check can be performed only by checking SWF files ・ Response time for checking Internet advertisements (for example, banner advertisements) is within a realistic range・ Regulation data that is used as an evaluation index by the tool is standardized ・ Maintenance that can follow the FLASH version upgrade ・ Configuration and distribution of tools to clients are easy.

  FIG. 17 is a schematic explanatory diagram for explaining the configuration of the analysis tool 200 according to the present embodiment and the exchange with each program of the apparatus. The analysis tool 200 is composed of two parts: “format analysis” for analyzing the contents of the swf file and “movie” for actually reproducing and evaluating the FLASH movie. The tool transmits and receives data via an interface on the system side.

  The person in charge clicks the check start button on the regulation screen. The analysis tool wrapper is activated by this click, and the analysis tool in which this analysis tool wrapper is installed is activated (d40).

  In starting the analysis tool 200, the analysis tool wrapper transmits check start information including a session, a user ID, and a progress number to the analysis tool 200 from the regulation screen (d41). That is, the analysis tool acquires check start information.

  Based on the check start information, the analysis tool 200 requests (analyzed data) a creative dump (text data / XML format) from the apparatus side (d42).

  On the other hand, the swiff module on the device side performs an authentication check of the session data in response to a request for the analyzed data, acquires a swiff file, analyzes this data (d43), and analyzes the detected data (dump data: XML) is output to the analysis tool 200 (d44).

  The analysis tool 200 parses the analyzed data detection result (d45).

  Then, the analysis tool 200 requests the specified data (menu name, site name) from the system side (d46). The system side receives the request for the prescribed data, reads the prescribed data corresponding to the prescribed data, and passes it to the analysis tool 200 (d47).

  The analysis tool 200 extracts data to be compared with the regulation data based on the prescribed inspection logic from the XML parse data (d48). Next, the specified data on the system side is compared with the extracted parse data, and the comparison result is displayed on the screen (d49).

  Then, the analysis tool 200 detects an operation due to loop detection or a mouse event while actually reproducing the siff based on the comparison result (d50).

  Next, it compares with the prescribed data, displays the detection result (d51), and transmits it to the apparatus side (d52). The media rep personal computer 21 receives the result data and displays it on the screen (d53).

  That is, as shown in FIG. 19, the media company personal computer 21 passes the media company-defined information Pi and the Swiff file Qi to the analysis tool 200, and the format analysis unit Ki of the analysis tool 200 separates tags that can be read from the file. (See FIG. 18) for analysis. Then, the movie analysis unit Hi performs analysis while actually reproducing the Swiff file Qi. In moving image analysis, playback time, presence / absence of sound, and the like are analyzed. This analysis result Ri is transmitted to the apparatus side and displayed (the personal computer 21 screen of the person in charge of media rep). That is, the person in charge is automatically notified of the advertisement that the banner advertisement moves, the sound, etc.

  Further, the configuration and operation of the analysis tool 200 will be described in detail with reference to FIGS.

  In FIG. 1, as an example, an analysis tool 200 is mounted on the server 20 of the media rep apparatus 2, and an advertisement regulation information database 9 is mounted on the apparatus 5 of the database management company. However, if information can be transmitted and received via the communication network 6, the mounting destination is not particularly restricted. That is, the analysis tool 200 can be used from anywhere. Here, the description will be made assuming that the analysis is performed from the personal computer 21 of the media rep according to the configuration shown in FIG. 1, but it is possible from any device in the communication network 6 as described above.

Medarep's device 2
(A) In order to analyze the submitted manuscript of the electronic advertisement, the analysis tool 200 is activated from the personal computer 21 of the media rep as shown in FIG. When the analysis tool icon displayed on the screen of the personal computer 21 is selected, the activation information is received by the regulation check receiving unit 100 of the personal computer 21 (S100 in FIG. 3), and the data data is transmitted via the Active X (registered trademark) 101. The data is transmitted to the analysis tool 200 by the communication control unit 10 and processing is started (start-up reception: S201 in FIGS. 20 and 22).

  (B) The analysis tool 200 includes an input manuscript (manuscript name, creation date, server address (database management company) storing the manuscript manuscript) specified by the start information (program name, start parameter, save destination, etc.), Request for transmission of the version, manuscript data, etc.) to the storage destination (database management company) (advertisement manuscript request: S202 in FIGS. 20 and 22).

  (C) The advertisement manuscript development unit 102 receives the advertisement manuscript request (manuscript name, version,...) (S102a in FIG. 21), and reads out the manuscript manuscript accumulated as the SWF file from the distribution advertisement manuscript database 105. (S102b in FIG. 21), it is expanded into an XML file and stored in the expanded advertisement manuscript database 106a (S102c in FIG. 21).

  (2) Subsequently, the developed advertisement manuscript transmission unit 103 shown in FIG. 20 transmits the XML format developed advertisement manuscript to the analysis tool 200 (S103 in FIG. 21).

  (E) The analysis tool 200 stores the received developed advertisement manuscript in the XML format in the developed advertisement manuscript sub-database 106b (development advertisement manuscript reception: S203 in FIGS. 20 and 22).

  (F) Next, the analysis tool 200 requests the storage destination to transmit the specified information specified by the activation information (request for specified information: S204 in FIG. 21).

  (G) The regulation information transmission unit 104 receives the regulation information request (regulation information file name, creation date, version,...) (S104a in FIG. 21), and the fixed plane regulation information database 107a and the operation plane regulation information database 108a. Then, the fixed surface definition information and the operation surface definition information stored in each are read (S104b in FIG. 21) and transmitted to the analysis tool 200.

  Here, the fixed plane defining information is information defining the size of the advertising space, file capacity, insertion period, display position, presence / absence of sound, and the like.

  Further, the operation surface definition information is information that defines a moving image reproduction condition, a change condition when the mouse is operated, a screen movement when the mouse is clicked, and the like.

  (H) The analysis tool 200 stores the received fixed surface definition information and the operation surface definition information (collectively referred to simply as “regulation information”). The fixed surface definition information is stored in the fixed surface definition information sub-database 107b, and the operation surface definition information is stored in the operation surface definition information sub-database 108b (reception information reception: S205 in FIGS. 20 and 22).

  (I) The analysis tool 200 that has received all necessary data (startup information, developed advertisement manuscript, and regulation information) starts material analysis (material analysis: S206 in FIGS. 20 and 22).

(Material analysis processing)
(I) Prescription inspection logic 109 (Item to check: In the case of prescription inspection logic of fixed surface prescription information, for example, items such as comparing advertisement sizes, in the case of prescription inspection logic of operation surface prescription information, (Item of whether there is movement) is read (S206a in FIG. 22):
(Ii) The XML-format developed advertisement manuscript stored in the developed advertisement manuscript sub-database 106b and the fixed surface definition information stored in the fixed surface definition information sub-database 107b are compared and analyzed accordingly (S206b in FIG. 22). And
(Iii) The material analysis result is stored in the memory (S206c in FIG. 22).

This is the material analysis processing.

  (Nu) Here, it is determined whether or not there is a dynamic event (for example, a command for making a sound, a command for movement...) In the advertisement manuscript (S207 in FIG. 22). The analysis result stored in the memory is transmitted to the starting source of the analysis tool 200 (the personal computer 21 of the media rep) (S208 in FIG. 22).

(Operation analysis processing)
(L) On the other hand, if there is a dynamic event, analysis of the operation of the advertisement itself is started (operation analysis: S209 in FIGS. 20 and 22).

(I) The analysis tool 200 requests the user 300 to actually perform an action (for example, a message is displayed so as to click an advertisement on the screen) (S209a in FIGS. 20 and 22):
(Ii) The user 300 executes the specified action according to the instruction, and the analysis tool 200 receives the action (S209b in FIGS. 20 and 22):
(Iii) The analysis tool 200 actually executes the operation of the advertisement according to the action of the user 300, and compares and analyzes the operation surface definition information according to the specification inspection logic 109 (S209c in FIG. 22):
(Iv) Output the result of the action of the advertisement by the action to the user 300 (creator name, media company name, moving for 5 seconds) (S209d in FIGS. 20 and 22):
(V) The result of the operation analysis is stored in the memory (S209e in FIG. 22).

  (E) The analysis result stored in the memory is transmitted to the starting source of the analysis tool 200 (the personal computer 21 of the media rep) (S210 in FIGS. 20 and 22).

  (W) The regulation check result display unit 110 receives the analysis result (S110a in FIG. 21), and displays the analysis result on the screen (S110b in FIG. 21).

(Material analysis and motion analysis)
Here, explanations on material analysis and motion analysis will be supplemented.

  As shown in FIG. 23, the material analysis (S206) mainly performs tag analysis (S2061), and examples include the following inspection items.

File version: Check version number:
・ Compression method: Inspect whether or not compression:
File size: Check file size:
-Stage size: Inspect stage size (viewing angle of view):
-Total number of frames: Check the number of included frames:
Frame rate: Checks the number of display frames per second during playback:
Playback bit rate: Check the data capacity per second during playback:
Frame capacity: Check capacity per frame:
• Text: Detects the presence of text objects and fonts:
Action script: Detects methods that are prohibited from use:
• Background: Check the color of the object being treated as the background:
-Button & Movie Clip: Detects data necessary for motion analysis:
• Sound: Checks for the presence of a sound object to perform motion analysis.

  On the other hand, in the motion analysis (S209 in FIG. 23), the element to be inspected is extracted from the data obtained by the material analysis (S206 in FIG. 23), the reproduction analysis (S2091 in FIG. 23), and the mouse event analysis (FIG. 23). S2092) and click analysis (S2093 in FIG. 23) are performed semi-automatically as to whether the operation is performed according to the specified information, and the contents of each analysis are as follows.

Reproduction analysis (S2091): Reproduction seconds, presence / absence of default sound, presence / absence of loop, CPU
Check occupancy:
Mouse event analysis (S2092): A mouse event is actually generated to check whether it operates normally:
Click analysis (S2093): A click event is actually generated to check whether it operates normally.

  An example of the screen display during the operation of the analysis tool 200 is shown in FIGS. The format analysis in the figure corresponds to the material analysis (S206), and the movie analysis corresponds to the reproduction analysis (S2091).

In the electronic advertisement analysis system of the present invention, the following conditions are satisfied:
-The ability to determine the items specified in the regulations automatically and accurately as much as possible:
・ Regulation check can be done only by SWF file inspection:
-The response time for checking electronic advertisements (for example, banner advertisements) is within a realistic range:
・ Regulation data to be used as an evaluation index in the tool should be standardized:
-Have maintenance that can follow FLASH version upgrades:
・ The tool must be easy to distribute and deploy to clients.

  Next, FIG. 31 is an explanatory diagram for explaining the system configuration of the analysis tool of the present embodiment. FIG. 31 shows an example of a configuration as an analysis tool.

  As shown in FIG. 31, the analysis tool 200 exists between the database control unit 400 and the browser unit 500 and reads data from the data communication control unit 10 or outputs it to the data communication control unit 10.

  The browser unit 500 has a moving image display (sound reproduction, moving image reproduction, etc.). A developed document file or the like is located on the browser unit 500.

  FIG. 32 is a detailed configuration diagram of the analysis tool 200. The analysis tool 200 obtains data transmission / reception by the data communication control unit 10 using the TCP / IP protocol.

  The analysis tool 200 program includes an analysis tool activation preparation unit 210, an advertisement material analysis activation determination unit 211, a material analysis unit 212 (rough analysis: what kind of advertisement), an operation analysis unit 213, and a mouse event analysis. A unit 215, a click analysis unit 216, an action analysis activation determination unit 214, an analysis result creation / output unit 217, and the like.

  Here, the advertisement manuscript, the regulation information, and the like are described as being stored in the database management company 5, but these may be any server as long as they are connected to the network.

  The analysis tool activation preparation unit 210 monitors the data communication control unit 10 and receives an activation reception from the personal computer. Then, the analysis tool activation preparation unit 210 makes an advertisement manuscript request to the database management company 5 and develops the developed manuscript (from the production company 3 to the advertising agency). 4, the advertisement manuscript obtained by converting the advertisement manuscript stored in the database management company 5 into an XML file is received. Then, after a regulation information request is made to the database management company 5 and regulation information (regulation information received from the database management company 5) is received, various flags for performing material analysis are set.

  More specifically, the analysis tool activation preparation unit 210 determines whether activation information is received from the data communication control unit 10. This activation information is information for activating the analysis tool 200 from the media rep apparatus 2 and includes, for example, a program name, activation parameters, a storage destination, and the like as shown in FIG.

  When the analysis tool activation preparation unit 210 determines that the activation information is stored, the analysis tool activation preparation unit 210 sets the activation reception flag f1 in the reception result memory 311 connected to the analysis tool 200, and sets the advertisement request as data. While outputting to the communication control unit 10 and sending it to the advertisement document storage destination, the advertisement document request flag f2 is set in the transmission result memory 312 connected to the analysis tool 200. As shown in FIG. 33B, the advertisement request includes, for example, a document name, a version number, a destination server address (database management company 5), and the like.

  In addition, when the activation reception flag f1 and the advertisement manuscript request flag f2 are set, the analysis tool activation preparation unit 210 determines whether the data communication control unit 10 has received the developed advertisement manuscript. When a developed advertisement manuscript (XML format manuscript manuscript) is received, the database unit 310 (development advertisement manuscript sub-database 106b, fixed information sub-database 107b, operation surface regulation information sub-database 108b, regulation inspection logic database 109). The expanded advertisement original sub-database 106 b is saved, and the expanded advertisement original reception flag f 3 is set in the reception result memory 311.

  In addition, when the activation reception flag f1, the advertisement manuscript request flag f2, and the developed advertisement manuscript reception flag f3 are set, the analysis tool activation preparation unit 210 transmits a specified information request (fixed surface, operation surface) to a transmission buffer (not shown). ) And output to the database management company 5 by the data communication unit 10, and set the regulation information request flag f 4 (fixed surface is f 41, operation surface is f 42: generically f 4) in the transmission result memory 312.

  When the regulation information (fixed surface, operation surface) is stored in the reception buffer (not shown), this regulation information is stored in the fixed information definition sub-database 107b and the operation surface definition information sub-database 108b of the database unit 310. In addition, the specified information reception flag f5 is set in the reception result memory 311.

  As shown in FIG. 33C, the above-mentioned submitted manuscript includes a manuscript name, a creation date, a storage server address (database management company 5), a version number, manuscript data (with advertisement), and the like. Further, as shown in FIG. 33 (d), the regulation information request data includes a regulation information file name, a creation date, a version number, and the like. The fixed plane regulation information includes the advertisement information as shown in FIG. 33 (e). It consists of size, file capacity, posting period, display position, presence / absence of sound, etc. The operating surface definition information is as shown in FIG. 33 (f). The playback condition of the movie, the change condition when the mouse is operated, the click Consists of rules such as screen movements.

  Further, as shown in FIG. 34, the playback condition includes the number of playback seconds, the presence / absence of sound, the presence / absence of a loop, the presence / absence of pop-out, the CPU occupation ratio, and the like.

  Furthermore, as shown in FIG. 35, the items of the prescribed inspection logic include an advertisement file version, compression method, file capacity, stage size, total number of frames, frame rate, playback bit rate, playback bit rate, frame capacity, text, It consists of action script, background, button & movie click, sound and so on.

  32 monitors the statuses of the reception result memory 311 and the transmission result memory 312 and activates a reception flag f1, an advertisement manuscript request flag f2, a developed advertisement manuscript reception flag f3, It is monitored whether or not the regulation information request flag f4 and the regulation information reception flag f5 are set. When all of these are set, the material analysis unit 212 (also referred to as a tag analysis unit) is activated. With this activation, the browser unit 500 displays the format analysis screen shown in FIG.

  The material analysis unit 212 reads the developed advertisement manuscript from the developed advertisement manuscript sub-database 106b upon activation, and extracts tags in the description script of the advertisement manuscript. For example, tags such as file version, file capacity,... Sound are extracted (see FIG. 18) and compared with tag information related to inspection logic items of the prescribed inspection logic 109. For example, the file version, compression method, file capacity, frame rate, reproduction bit rate, etc. of the prescribed inspection logic item in FIG. 35 are acquired.

  Then, the regulation information is read, and the result corresponding to the tag based on the regulation information and the acquired inspection logic item is stored in the material analysis result memory 313 as a table shown in FIG. Along with this saving, the analysis result / output unit 217 reads the material analysis result in the material analysis result memory 313 and displays the format analysis result as shown in FIG.

  At this time, the material analysis unit 212 enlarges and displays the advertisement of the developed advertisement manuscript with the display unit as shown in FIG. Thus, the operator can easily know which advertisement material analysis result.

  In addition, when the material analysis result is stored in the material analysis result memory 313, the motion analysis unit 213 specifies an element of motion analysis (a tag serving as extracted operation information) from the material analysis result memory 313. (For example, button & movie click, sound, playback time, playback stop seconds, etc.). At this time, the operation analysis unit 213 causes the browser unit 500 to display the movie analysis screen of FIG.

  This prescribed inspection logic item is an item as shown in FIG. 26, for example, and in this embodiment, the operation analysis unit 213 displays the prescribed inspection logic item on the screen. For example, when the “playback stop seconds” button is selected, the playback stop seconds of the operation surface definition information are read, and a timer (not shown) is set to start playback stop seconds (for example, 15 seconds). Then, a reproduction instruction unit (not shown) is activated, and the advertisement of the developed advertisement manuscript is reproduced by the reproduction unit (not shown).

  Then, even if the timer counts 15 seconds, if there is movement in the advertisement of the developed advertisement manuscript (reproduction is continued), the result is stored in the moving image analysis result memory 314 in association with the result. For example, when the regulation information is “stop within 15 seconds after reproduction”, a table is created in association with a flag indicating “not stopped within 15 seconds”.

  This result is read by the analysis result creation / output unit 217 and displayed on the screen as shown in FIG. 28, for example.

  Further, as shown in FIG. 29, when the movie analysis end button is pressed, the motion analysis unit 213 displays all the analysis results of the motion analysis. That is, the analysis result creation / output unit 217 is notified of the end of the movie analysis, and the analysis result creation / output unit 217 reads all the motion analysis results stored in the motion analysis result memory 314 and displays the movie shown in FIG. Display the analysis result screen.

  On the other hand, the mouse event analysis unit 215 reads the material analysis result, and when the cursor is placed on the advertisement, the mouse event analysis unit 215 determines whether there is an analysis result indicating that there is a motion. When the action analysis activation determination unit 214 informs that the mouse is positioned on the advertisement, the reproduction unit is activated to determine whether the advertisement actually moves. When it moves, the fact that the advertisement is moved by the mouse event is written in the mouse event analysis result memory 315.

  The click analysis unit 216 reads the material analysis result and determines whether or not there is an analysis result that is operated by clicking the mouse with the cursor on the advertisement. Further, when the action analysis activation determination unit 214 informs that the cursor is positioned on the advertisement and the mouse is clicked, the reproduction unit is activated to determine whether the advertisement actually moves. When it moves, the fact that the advertisement moves by clicking is written in the click analysis result memory 316.

  The action analysis activation determination unit 214 operates the mouse on the advertisement by the browser unit 500 when it is determined that the mouse event analysis unit 215 operates when the cursor is placed on the advertisement in the material analysis result. Then, a message is displayed so that the cursor is placed on the advertisement, and the mouse event analysis unit 215 is notified that the cursor is positioned on the advertisement by operating the mouse. Further, if the click analysis unit 216 determines that the operation of the material analysis result when the cursor is positioned on the advertisement and the mouse is clicked, the click analysis unit 216 operates the mouse on the advertisement on the display unit to move the cursor. Place a message on the ad to display a message. When the mouse is clicked, the click analysis unit 216 is notified that the mouse has been clicked.

  Therefore, the analysis tool 200 analyzes the movement of the banner advertisement and notifies the analysis result.

That is, the Internet advertisement providing system of the present embodiment is
(1) A publisher managing and operating a web page that publishes Internet advertisements registers not only fixed information of advertisements but also manuscript provision information including operation and behavior in the advertisement regulation information database 9 of the database management company 5 By providing a database that can be registered and managed on the Internet.

  In other words, the media company 1 registers the manuscript regulation information in the advertisement regulation information database 9 and applies to the media rep that performs the advertising space batch sale.

  Next, in the media rep, the advertising production company 3 that produces the advertisement manuscript can perform the production work without problems, and the advertising agency 4 that performs the advertising planning and sales to the advertisement provider company fixed information and operation of the corresponding advertisement In order to be able to convey the information correctly, the media company 1 accesses the advertisement regulation information database 9 to confirm and approve the document regulation information applied for registration.

  Information registered in the database 9 is disclosed to the advertising agency 4, the advertising production company 3, and the media rep 2.

(2) Also, in order to confirm whether the produced advertisement is as specified,
1) Retrieve registration information in database 9:
2) Analyze the produced manuscript electronically and obtain not only fixed information but also information on motion and behavior:
3) The data is passed to an analysis / verification tool that matches the information in the database 9, the fixed information, and the information related to the operation and behavior.

(3) In addition, a manuscript submission flow that can be used on the Internet is provided so that a confirmed manuscript can be safely delivered between companies that conduct advertising transactions.

  At this time, the advertisement production company 3 checks the produced manuscript using the “analysis / verification tool”, and if there is no problem, submits it to the advertisement agency.

  The advertisement agency 4 submits the advertisement manuscript received from the advertisement production company 3 to the media rep 2.

  Next, the media rep 2 submits the advertisement manuscript received from the advertising agency 4 to the media company 1.

  On the other hand, if there is no problem with the received advertisement manuscript, the media company sends a receipt reply to the media rep 2, and the media rep 2 sends a receipt reply to the advertising agency 4.

(4) In addition, a mechanism is provided for discussing advertisement manuscript provision information on the Internet so that accurate communication can be made between the media company 1 and the media rep 2.

  The publisher 1 and the media rep 2 register questions and opinions in the discussion database 7 and transmit them to the other party.

  The publisher 1 and the media rep 2 register answers to the questions and opinions in the discussion database 9 and transmit them to the other party.

  By operating and managing the above mechanisms (1) to (4) by a third-party organization (database management company) that is not directly involved in advertising transactions, the publisher 1 and the company that provides the advertisement are safer. It is a mechanism that can be used with heart.

  The present invention can be applied to verification of Internet advertisement on a web site because an advertising agency, a production company, a media company, and a media representative can understand how a banner advertisement or the like is moving.

It is a schematic block diagram of the internet advertisement provision system of this Embodiment. It is a sequence diagram explaining operation | movement of this Embodiment. It is a sequence diagram explaining operation | movement of this Embodiment. It is a sequence diagram explaining operation | movement of this Embodiment. It is a sequence diagram explaining operation | movement of this Embodiment. It is explanatory drawing of the example of a screen of regulation information registration application from a publisher. It is explanatory drawing in the example of a screen of animation regulation information. It is explanatory drawing of the example of a screen of preservation | save designation | designated of regulation information registration application. It is explanatory drawing of the example of a screen of prescription | regulation information reference. It is a block diagram relevant to a bulletin board preparation part. It is explanatory drawing of the example of a screen of opinion exchange. It is explanatory drawing explaining the transmission screen of a question opinion reference screen. It is explanatory drawing of a submission main screen. It is explanatory drawing of a material registration screen. It is explanatory drawing of an example of the submission screen of a file. It is explanatory drawing of an example of a regulation check screen. It is explanatory drawing explaining the program structure and sequence of an analysis tool. It is explanatory drawing explaining extraction of a tag. It is explanatory drawing explaining the concept of operation | movement by an analysis tool. It is a detailed block diagram of the electronic advertisement analysis system of this Embodiment. It is a sequence diagram by the side of the apparatus explaining the operation | movement of this Embodiment. It is a sequence diagram of an analysis tool for explaining the operation of the present embodiment. It is detailed explanatory drawing of the analysis content of this Embodiment. It is explanatory drawing of an example of the screen display during the material analysis of an analysis tool. It is explanatory drawing of an example of the screen display of the material analysis result of an analysis tool. It is explanatory drawing of an example of the screen display of the reproduction | regeneration analysis start of an analysis tool. It is explanatory drawing of an example of the screen display during the reproduction | regeneration analysis of an analysis tool. It is explanatory drawing of an example of the screen display of the reproduction | regeneration analysis result of an analysis tool. It is explanatory drawing of an example of the screen display of the reproduction | regeneration analysis completion | finish of an analysis tool. It is explanatory drawing of an example of the screen display of the reproduction | regeneration analysis all results of an analysis tool. It is a system block diagram of the analysis tool of this Embodiment 5. 2 is a detailed configuration diagram of an analysis tool 200. FIG. It is a figure which shows the data structure of information. It is a list of reproduction conditions. It is a list of regulation inspection logic items. It is a figure which shows a raw material analysis result table.

Explanation of symbols

1 (1a, 1n) Media company device 2 Media rep device 3 Advertising production company device 4 Advertising agency device 5 Database management company device 9 Advertising regulation information database 7 Discussion database 10 Bulletin board writer determination unit 20 Media Rep's server 21 Mediarep's personal computer 100 Regulation check reception unit 101 Active X
102 Advertising manuscript development unit 103 Development ad manuscript transmission unit 104 Regulation information transmission unit 105 Distribution advertisement manuscript database 106a Development ad manuscript database 106b Development ad manuscript sub database 107a Fixed surface definition information database 107b Fixed surface definition information sub database 108a Operation surface definition information Database 108b Operation side regulation information sub-database 109 Regulation inspection logic 110 Regulation check result display unit 200 Analysis tool 210 Analysis tool activation preparation unit 211 Advertising material analysis activation determination unit 212 Material analysis unit 213 Operation analysis unit 214 Action analysis activation determination unit 215 Mouse Event analysis unit 216 Click analysis unit 217 Analysis result creation output unit 300 User 311 Reception result memory 312 Transmission result memory 313 Material analysis result 314 Operation Analysis results 315 mouse event analysis result 316 click analysis result 317 analysis result 400 database control unit 500 browser section

The present invention collects the devices of a plurality of media companies that sell Internet advertising frames, the device of an advertising production company that produces the Internet advertisements, the device of an advertising agency, and the Internet advertising frames from the media companies. In an Internet advertisement providing system in which a media rep device managed and sold and a database management company device that stores various data and provides the devices are connected via a communication network,

The media rep device is:
Means for transmitting, via the communication network, a prescription information input location address to which the internet advertising frame fixed prescription information and video prescription information are input to the apparatus of the media company;
Means for writing an opinion in an opinion area of a discussion database of an apparatus of the database management company or writing an answer in an answer area.

The publisher's equipment is:
Means for accessing the device of the database management company, accessing the specified information input location address destination, and displaying a specified information registration application screen decoded by a browser function;
Means for receiving opinion data with respect to the regulation information application data input on the regulation information registration application screen from the apparatus of the database management company, decoding and displaying the data with the browser function, and the regulation information registration application screen Means for transmitting prescribed information registration application data consisting of the fixed prescribed information and the prescribed information of the moving image input to the prescribed information input location address destination of the device of the database management company, and a discussion database of the database management company And means for writing opinions in the opinion area.

The apparatus of the database management company is
An advertisement regulation information database storing the regulation information registration application data from the media company device, an opinion area for writing opinions from the media company device, the media rep device, and the opinion area A database for discussion in which a response area is formed,

When the regulation information registration application data is received from the media company device, the Internet advertisement menu name, site name, and the internet advertisement included in the regulation information registration application data in the advertisement regulation information database are handled. The media rep name is used as identification information, means for registering the received regulation information registration application data in the advertisement regulation information database linked to the identification information, and the regulation information registration application data as the advertisement regulation information. Means for forming the opinion area linked to the identification information in the discussion database when registered in the database for use;

It is determined whether the opinion data in the opinion area has been written by the device of the media rep or the device of the media company, and when written by the device of the media rep, the access by the device of the media company The gist is provided with means for transmitting opinion data in the opinion area, or, when written by the media company, transmitting the opinion data to the device by accessing from the device of the media rep.

The present invention collects the devices of a plurality of media companies that sell Internet advertising frames, the device of an advertising production company that produces the Internet advertisements, the device of an advertising agency, and the Internet advertising frames from the media companies. Media rep devices managed and sold and database management company devices that store various data and provide them to each device are connected via a communication network to exchange opinions on the Internet advertisements. Internet advertisement provision for transmitting manuscript information of the Internet advertisement produced by the production company device in the order of the production company device, the advertising agency device, the media rep device, and the media company device. System .

The media rep device is:
Via the communication network, the database management company's device specification information input location address for inputting the document regulation information including the Internet advertisement fixed regulation information and the video regulation information to the device of the media company. And means for transmitting
Means for receiving an e-mail from the database management company device that informs that there is an application for registration of the prescribed information registration application data of the Internet advertisement from the media company and displaying it on the screen;
Means for accessing the regulation information input location address attached to the email and sending the regulation information registration application data to be displayed on the screen;
Means for transmitting to the apparatus of the database management company as registration approval information that it is possible to import the specified information registration application data when an import instruction is input to the specified information registration application data on the screen ;
Means for notifying the publisher of the registration approval by email after transmitting the registration approval information to the apparatus of the database management company;
Means for accessing the discussion database of the apparatus of the database management company, reading information on the bulletin board, writing an opinion in the opinion area of this information, or writing an answer in the answer area ;
Means for receiving manuscript information of the Internet advertisement from the device of the advertising agency, storing it in a storage means, and displaying it on a screen ;
Means for reading out manuscript prescription information related to the ad prescription information calling information including the agent name, the advertiser name, the menu name, and the person in charge in the manuscript information from the ad prescription information database;
Analyzing the fixed provision information of the manuscript information of the Internet advertisement displayed on the screen and displaying it on the screen, operating the Internet advertisement, comparing the movement with the operation regulation information, and comparing the comparison result Means to display on the screen
Is provided.

The apparatus of the database management company is
And the Advertising Code information for the database with the prescribed information input location address specified information registration data of the previous Symbol manuscript specified information is stored,
Opinion area for writing opinions from the media company device and the media rep device
And the discussion database in which the bulletin board having an answer area for the opinion area is generated ;
The regulation information registration application data from the media company's device is received and stored in the advertisement regulation information database, and the media company has applied for registration of the document regulation information to the media rep device. Means for sending a notification e-mail with the address of the specified information input location;
The menu name of the Internet advertisement included in the regulation information registration application data stored in the advertisement regulation information database after the registration approval for the regulation information registration application data is made from the media rep apparatus. And means for extracting the site name and the media rep name handling the Internet advertisement as first identification information;
Means for generating, in the discussion database, the bulletin board linked to the second identification information of a writable person who is referred to and written from the regulation information registration application data linked to the first identification information;
Means for transmitting a mail in which the URL of the bulletin board of the database is written to the mail address of the second identification information when the previous bulletin board is created in the discussion database;
When a comment is written and transmitted from the mail address destination to the information on the bulletin board, an answer column is generated in the discussion database in association with the second identification information, and the comment is registered in the answer column Means to do
Is provided.

The publisher's equipment is:
Access to the address of the specified information input location from the media rep device , decrypt it with a browser function, input the original document information of the media company, and store the original document information in the media rep device A means for displaying a regulation information registration application screen for the user to select ,
Means for transmitting the regulation information registration application data input to the regulation information registration application screen to the database management company device and storing it in the advertisement regulation information database ;
And a means for accessing the discussion database of the apparatus of the database management company, receiving the opinion and answer information of the bulletin board, and decoding and displaying the information by the browser function .

  Media from multiple publishers that sell Internet advertising frames, advertising production company devices that produce Internet advertisements, advertising agency devices, and media that manages and sells Internet advertising frames from publishers collectively The rep device and the database management company's device that stores various data and provides it to each device are connected via a communication network, submitted by the production company's device, and pre-registered in the database management company's device Providing Internet advertisements that transmit advertising manuscripts that conform to the fixed surface regulation information and operation surface regulation information that stipulate the conditions for advertisements in the order of production company equipment, advertising agency equipment, media rep equipment, and media company equipment. System, each of an advertising production company, an advertising agency, a media rep, or any of the media companies Document information Internet advertising is summarized as further comprising an analysis tool for verifying whether they comply with the fixing surface defined information and operation surface defined information.

The analysis tool includes a prescribed inspection logic in which verification items are defined, means for reading fixed surface definition information and operation surface definition information from the apparatus of the database management company, and a developed advertisement manuscript in which an advertisement manuscript is expanded in an XML format according to the prescribed inspection logic. And means for storing the obtained material analysis result in a memory, means for requesting the user to perform an action when there is a dynamic event in the developed advertisement manuscript, and the request In response to this, the operation of the developed advertisement manuscript is executed, the operation and the operation surface specification information are compared according to the specified inspection logic, and the obtained operation analysis result is stored in the memory, and the material analysis result stored in the memory And means for displaying the motion analysis result and the motion surface definition information in pairs on the screen.

Claims (5)

Multiple publishers selling internet advertising slots, advertising production company producing internet advertisements, advertising agency equipment, and internet advertising slots from the publishers are managed collectively. In an Internet advertisement providing system in which a device of a media rep to be connected to a device of a database management company that stores various data and provides each device with a communication network,
The media rep device is:
A means for transmitting, via the communication network, a prescription information input location address to which the prescription information for the Internet advertisement frame and the prescription information for the moving image are input to the apparatus of the media company.
The publisher's equipment is:
Means for accessing the device of the database management company, accessing the specified information input location address destination, and displaying a specified information registration application screen decoded by a browser function;
Means for receiving opinion data for the regulation information application data input on the regulation information registration application screen from the database management company device, and decoding and displaying the browser function;
Means for transmitting regulation information registration application data composed of the fixed regulation information and the video regulation information input to the regulation information registration application screen to the regulation information input location address destination of the apparatus of the database management company. ,
The apparatus of the database management company is
A database for advertisement regulation information in which the regulation information registration application data from the apparatus of the publisher is stored;
A discussion database in which an answer area for writing an opinion area for writing an opinion from the apparatus of the media company and the apparatus of the media rep is formed;
When the regulation information registration application data is received from the media company device, the Internet advertisement menu name, site name, and the internet advertisement included in the regulation information registration application data in the advertisement regulation information database are handled. The media rep name as identification information, means for registering the received regulation information registration application data received in the advertisement regulation information database in association with the identification information;
Means for forming the opinion area associated with the identification information in the discussion database when registering the regulation information registration application data in the advertisement regulation information database;
It is determined whether the opinion data in the opinion area has been written by the device of the media rep or the device of the media company, and when written by the device of the media rep, the access by the device of the media company An Internet advertisement providing system comprising: means for transmitting opinion data in an opinion area, or, when written by the media company, transmitting the opinion data to the device by accessing from the device of the media rep. The apparatus of the database management company is
When the media rep device accesses the advertisement stipulation information database, the fixed stipulation information and the video stipulation information of the stipulation information registration application data are transmitted as a set to transmit the media rep 2. The Internet advertisement providing system according to claim 1, further comprising means for displaying the same on the apparatus. Multiple publishers selling internet advertising slots, advertising production company producing internet advertisements, advertising agency equipment, and internet advertising slots from the publishers are managed collectively. A media management device connected to a database management company device that stores various data and provides the data to each device via a communication network, and the media company device connects the database management company device to the Internet advertising frame. The fixed manuscript information and the video mandate information are registered, and the advertisement manuscript submission data is referred to the opinions stored in the database management company database reflected by the ad production company device on the prescription information. Is created and sent to the advertising agency device, which sends it to the media rep device. Apparatus flop is a Internet advertisement providing system for the advertisement document trafficking by sending to the publisher of the device,
The media rep device is:
Means for transmitting, via the communication network, an input destination address for inputting advertisement manuscript submission data to the apparatus of the advertisement production company or the apparatus of the advertising agency that has been accessed;
Each device of the advertisement production company, the advertising agency, or the media rep, or any device includes an analysis tool for verifying the fixed provision information of the Internet advertisement and the provision information of the video,
The analysis tool is:
Means for analyzing fixed definition information of the material when the material of the Internet advertisement for analysis is written to the input destination address, and displaying the analysis result and the fixed information as a set on the screen; When,
When there is an instruction to verify the movement of the material, means for separating the material program by tag, and analyzing the information of the separated tag based on the definition information of the moving image, and the analysis result An internet advertisement providing system comprising: means for displaying on a screen a set of prescribed information of the moving image.   The Internet advertisement providing system according to claim 3, wherein the prescribed information of the moving image is information indicating a capacity of the moving image, presence / absence of sound, background, presence / absence of motion. The media rep device is:
A means for transmitting, via the communication network, a prescription information input location address to which the prescription information for the Internet advertisement frame and the prescription information for the moving image are input to the apparatus of the media company.
The publisher's equipment is:
Means for accessing the device of the media rep, accessing the specified information input location address destination, and displaying a specified information registration application screen decoded by a browser function;
Means for receiving opinion data for the regulation information application data input on the regulation information registration application screen from the database management company device, and decoding and displaying the browser function;
Means for transmitting regulation information registration application data composed of the fixed regulation information and the video regulation information input to the regulation information registration application screen to the regulation information input location address destination of the apparatus of the database management company. ,
The apparatus of the database management company is
A database for advertisement regulation information in which the regulation information registration application data from the apparatus of the publisher is stored;
A discussion database in which an opinion area for writing an opinion from the apparatus of the media company, an apparatus of the media rep, and an answer area for writing an answer to the opinion;
When the regulation information registration application data is received from the media company device, the Internet advertisement menu name, site name, and the internet advertisement included in the regulation information registration application data in the advertisement regulation information database are handled. The media rep name as identification information, means for registering the received regulation information registration application data received in the advertisement regulation information database in association with the identification information;
Means for forming the opinion area associated with the identification information in the discussion database when registering the regulation information registration application data in the advertisement regulation information database;
It is determined whether the opinion data in the opinion area has been written by the device of the media rep or the device of the media company, and when written by the device of the media rep, the access by the device of the media company 4. The Internet according to claim 3, further comprising means for transmitting opinion data in an opinion area, or, when written by the media company, causing the device to transmit the data by accessing from the device of the media rep. Ad provision system.