JP2006350731A - Medium, server and two-dimensional code information processing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a medium, a server and a two-dimensional code information processing system capable of transmitting information by selecting a medium likely to be viewed by each customer when the next information is transmitted to the customer. <P>SOLUTION: The two-dimensional code information processing system comprises a medium with a machine-readable code displayed, a portable terminal having a code reading means for reading the code, and an information management server communicatively connected to the portable terminal. The code displayed on the medium includes medium identification information identifying the type of the medium with the code displayed. The portable terminal has a sending means for sending the code read by the code reading means and terminal identification information to the information management server. The information management server has means for storing and associating the medium identification information included in the code received from the portable terminal and the terminal identification information, and an information transmission selection means for selecting the next information transmission processing for the customer according to the stored terminal identification information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a medium for delivering information to a customer, a server, and a two-dimensional code information processing system.

2. Description of the Related Art Conventionally, in a business that sells products to customers or provides services, information is transmitted to customers by various methods.
These information transmission methods include various methods such as direct mailing, billing, advertisement posting using newspapers / magazines / posters, and advertisement distribution using the Internet.
In general, these information transmission methods include a method of printing on a paper medium and a method of distributing information using the Internet. In any case, images of various designs can be displayed on the medium. By delivering image information, design considerations are made so that customers can receive information and give a good impression to customers, and the emphasis is on having the customer who received the information see the information.

For example, when a contractor sends an invoice to a large number of customers, the invoice is generally printed or printed with an image of the same design. It is shipped by printing the billing amount or message.
In other words, it is assumed that the same design image will be sent out using a printed or printed invoice, regardless of differences in age, gender, hobbies, preferences, etc. for each invoice recipient, It is often the case that an image of a safe design that is generally expected to be preferred is adopted.
However, the customer who is the invoice recipient has a different preference for each individual.
For example, in the color scheme of a form, there are customers who like a blue color and other customers who like a red color.
If a large number of blue color invoices are created and shipped to customers, customers who like the blue color are given a good impression about the received invoice, but the red color For customers who like, you may not feel very good about the bill.
As described above, the conventional technology has a problem that detailed customer service cannot be provided because it is not possible to create a form design reflecting tastes and tastes of each customer.

In addition, as a conventional technique, one extracted electronic document is obtained by narrowing down related field information from customer characteristic information of service users registered in the customer information database (such as product information that the service user is interested in). A technique of registering in a database for distribution and distributing to each service user is known. (For example, see Patent Document 1)
JP 2002-7593 A

However, if there is a strong tendency for information recipients not to use a personal computer or the Internet, rather than using the Internet to deliver information such as direct mail to customers, direct mail on paper media, etc. Sending information may have a higher unsealing rate, and the method by which information is sent to a customer is more likely to be viewed depending on the customer.
However, there is a problem that it is not possible to easily check whether the person receiving the information has a high probability of seeing the information when the information is received.

  In order to solve the above-described problems, the present invention is to simply check whether a person who receives information has a high probability of seeing the information when receiving the information. A medium, a server, and a medium capable of effectively transmitting information by selecting a medium having a high probability of being viewed for each customer and transmitting information in the next information transmission to the customer An object is to provide a two-dimensional code information processing system.

  The medium of the present invention is a medium for displaying a machine-readable two-dimensional code, and the two-dimensional code includes medium identification information for identifying the type of the medium. To do.

  The server of the present invention receives medium identification information for identifying the type of medium on which the code is displayed and terminal identification information from the mobile terminal of the customer, and based on the medium identification information, A server having a function of selecting the information transmission process, wherein the server associates and stores the medium identification information received from the portable terminal and the terminal identification information, and based on the terminal identification information And an information transmission selection means for selecting a next information transmission process for the customer.

  Furthermore, the server of the present invention displays a machine-readable code on the medium selected by the information transmission selection means, and instructs the customer specified by the terminal identification information to deliver the code information It has the instruction | indication means to transmit.

  Further, the code information processing system of the present invention includes a medium on which a machine-readable code is displayed, a portable terminal having a code reading means for reading the code, and an information management server connected to the portable terminal so as to be communicable with each other. The code displayed on the medium includes medium identification information for identifying a type of medium on which the code is displayed, and the portable terminal includes the code reading unit. Transmitting means for transmitting the code read in step 1 and the terminal identification information to the information management server, wherein the information management server includes medium identification information included in the code received from the mobile terminal, terminal identification information, And information transmission selection means for selecting the next information transmission process for the customer based on the stored terminal identification information. It is characterized in.

  Furthermore, in the code information processing system of the present invention, the information management server displays the machine-readable code on the medium selected by the information transmission selection means, and sends the code information to the customer specified by the terminal identification information. It has an instruction means for instructing delivery.

  Since the medium of the present invention includes medium identification information for identifying the type of medium in the two-dimensional code, the medium from which the two-dimensional code is read is identified by reading the two-dimensional code. There is an effect that can be.

  Further, the server of the present invention stores the medium identification information received from the portable terminal in association with the terminal identification information, and can select the next information transmission process for the customer from those information. It is possible to select an information transmission medium having a high probability of viewing and to effectively perform information transmission.

  Furthermore, the server of the present invention displays a machine-readable code on the medium selected by the information transmission selection means, and transmits an instruction signal instructing delivery of the code information to the customer specified by the terminal identification information. Since it has an instruction means, it is possible to transmit information by selecting a medium with a high probability of being seen for each customer and transmitting information when the next information is transmitted to the customer. There is.

  In addition, the code information processing system of the present invention can select the next information transmission process for the customer based on the medium identification information included in the code received from the customer's mobile terminal. When transmitting information, there is an effect that a medium having a high probability of being seen for each customer can be selected.

  In addition, the code information processing system of the present invention can display a machine-readable code on the medium selected by the information transmission selection means and instruct delivery of the code information to the customer specified by the terminal identification information. In the next transmission of information to the customer, it is possible to select and instruct a medium with a high probability of viewing for each customer, and there is an effect that effective information transmission can be performed.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing an outline of a system configuration according to an embodiment of the present invention, FIG. 2 is a system block diagram according to the embodiment of the present invention, and FIG. 3 is a flowchart showing a processing procedure according to the embodiment of the present invention. FIG.

As shown in FIGS. 1 and 2, the two-dimensional code information processing system of the present invention is provided in the mobile terminal 2 of the customer 1, the management center 3, etc., and an information management server 4 that manages personal information of the customer, A data processing server 6 and a form image generating device 7 provided in a processing company 5 that processes information to be sent to a customer, and a customer's personal computer 8 used when the customer receives the information and views the information. Etc.
The mobile terminal 2, the information management server 4, the data processing server 5, and the customer's personal computer 8 are communicably connected via a communication network 9.

A bill 10 is sent from the processing company 5 to the customer 1, and in addition to the billing amount and the like, the bill 10 includes description contents and privilege information 11 according to each customer. Furthermore, a plurality of image images 12 whose contents are displayed as pictures or pictograms and display codes displayed corresponding to the plurality of image images 12 are provided.
As the display code, a QR (Quick Response) code 13 which is a two-dimensional code is used as a machine-readable code.

As shown in FIG. 1, for example, in the bill 10 delivered to the customer 1, an image image of tennis, a coffee shop, a restaurant, a bar, and a golf course is displayed in the horizontal direction as an image image 12 shown in a picture. In addition, a QR code 13 associated with each image is displayed below each image.
In addition, the image 10 of the scuba diving, the coffee shop, the restaurant, the bar, and the fishing is displayed side by side as the image 12 shown in the picture on the invoice 10 delivered to the other customer 1, and each image is displayed. Below the image, a QR code 13 associated with each image is displayed.
In this way, what is included in the invoice in addition to the required item description such as the billing amount is displayed according to the taste, hobby, etc. of each customer, and further, Each invoice 10 sent to the customer 1 has a different color scheme and design depending on the customer, and is created so as to match the taste of each customer 1.

Then, the mobile terminal 2 of the customer 1 reads the desired QR code using the mobile terminal, thereby communicating the code information included in the QR code and the terminal identification information stored in the mobile terminal. 9 is configured to be able to transmit to the information management server 4 via 9.
Depending on which QR code is selected and read from the QR code displayed in the bill 10 by the customer 1 using the mobile terminal 2 and the code information is transmitted to the information management server 4, It is possible to collect personal preference information such as what customers are interested in and what preferences they have.

In addition, by displaying QR codes on various transmission media other than invoices, the customer can read the QR codes using a mobile terminal at any opportunity and send the code information to the information management server 4. Send information so that you can collect information from your customers.
As a transmission medium for displaying QR codes, in addition to invoices, for example, newspaper advertisements, street posters, Internet homepages, direct mail, electronic direct mail using the Internet, etc. The customer information can be collected based on the QR code read by the customer, whereby the taste information of each customer is collected and accumulated.

In addition, when sending information by displaying a QR code to the customer, it is possible to select and send various transmission media as described above, so the type of medium is identified in the QR code sent to the customer. Includes medium identification information.
For example, when sending direct mail information to a customer, if the information is transmitted via the Internet, it can be identified in the transmitted QR code that the information is transmitted via the Internet and the information can be seen on the communication terminal. Media identification information is included.
As a result, on the side receiving the information read by the QR code, it is possible to identify what medium the customer has seen.

Next, a system configuration according to the embodiment of the present invention will be described based on the system block of FIG.
The portable terminal 2 includes a code reading unit that can optically read a QR code, a display unit, a storage unit, a communication unit, a code analysis unit, a control unit, and the like.
The code reading means has a function of reading a QR code, and the code analysis means has a function of recognizing code information by analyzing numbers and characters encoded by the QR code read by the code reading means. ing.
The storage means stores unique terminal identification information for each portable terminal 2.
The code means and the terminal identification information can be transmitted to the information management server 4 via the communication network 9 by the communication means.
The communication network 9 is configured to be communicable with a communication network such as a mobile communication network to which the portable terminal 2 is connected or the Internet.

The information management server 4 installed in the management center 3 includes an instruction unit 14, an information transmission selection unit 15, a registration unit 16, a communication unit 17, an extraction unit 18, a storage unit 19, a control unit 20, a received information database 21, A personal information database 22, a code information database 23, and the like are provided.
The reception information database 21 stores the medium identification information included in the code received from the mobile terminal in association with the terminal identification information.
In the personal information database 22, personal information such as the address, postal code, name, and telephone number of the owner of the portable terminal is registered in advance in association with the terminal identification information.
In the code information database 23, information registered by associating the terminal identification information received from the portable terminal 2 with the code information is registered, and the information is registered in the code information database 23 by the registration unit 16.

The information transmission selection means 15 has a function of selecting the next information transmission process for the customer based on the medium identification information and the terminal identification information stored in the received information database 21 in association with each other.
The next information transmission process for the customer is an information transmission process such as whether the information is sent by mail on a paper medium or the Internet when sending information such as direct mail to the customer next time. The medium to be used in is selected.
That is, even when information of the same content is transmitted to a customer, the type of medium such as what medium is used for transmission is selected and specified.

In addition, the instruction unit 14 entrusts the information management server 4 to display the machine-readable code on the medium selected by the information transmission selection unit and deliver the code information to the customer specified by the terminal identification information. It has a function of instructing the data processing server 6 of the processing company 5.
Since the information transmission processing business for the customer is performed by the processing contractor 5, the medium selected by the information transmission processing means 15 is used from the information management server 4 to the data processing server 6 of the contract processing company 5. Is transmitted and instructed, and the information transmission processing using the type of medium instructed by the processing trust company 5 is performed.

Further, when issuing an invoice to a specific customer, the extracting means 18 is associated with the terminal identification information from the personal information database 22 and the code information database 23 based on the terminal identification information of the customer. It has a function of extracting registered personal information and code information.
Furthermore, the personal information and code information extracted by the extraction means 18 and the medium specifying information for specifying the type of medium used for information transmission by the instruction means 14 are sent via the communication network 9 to the processing contractor 5. Are sent to the data processing server 6.

Next, the data processing server 6 of the processing contractor 5 includes a communication unit 27, a customer preference information generation unit 28, an interface (I / F) 29, a control unit 30, a preference information database 31, and the like.
In the preference information database 31, preference information that is registered in advance by analyzing the trend of preference is registered.
For example, as a trend, we expect that customers who like golf will prefer the green color associated with the lawn, and customers who like scuba diving will prefer the blue color associated with the sea. For example, various relationships are registered in the preference information database 29 as data.

In the data to be registered in the preference information database 31, in addition to color preferences, preference information such as animals and plants, characters, food and drink, fashion, vehicles, goods, music, movies, paintings, etc. is associated with code information. It is registered.
Thereby, based on the code information transmitted from the portable terminal 2 of the customer 1 and received by the data processing server 6 of the processing trust company 5 via the information management server 4, the code information is associated with the preference information database 31 in advance. The preference information registered can be extracted.

Based on the code information received by the data processing server 6 of the processing company 5 from the information management server 4, the customer preference information generating means 28 is registered in advance in the preference information database 31 in association with the code information. Is extracted, and the customer preference information is generated.
The customer preference information generated by the customer preference information generation unit 28 is transmitted to the form image generation device 7 through the interface (I / F) 29.

The form image generation device 7 includes an interface (I / F) 32, a storage means 33, an extraction means 34, a form design image data generation means 35, an interface (I / F) 36, an advertisement part information database 37, a form design. A parts information database 38, a control means 39, and the like are included.
In the advertisement parts information database 37, various kinds of advertisement information to be displayed on the invoice 11 are registered in advance, and by selecting these advertisement parts information, an advertisement according to each customer can be posted on the invoice 8. It is.

In the form design part information database 38, form design part information prepared for printing on the invoice 8 is registered in advance.
The form design part information includes parts information such as various image information such as animals and plants, characters, food and drink, fashion, vehicles, goods, music, movies, and paintings, in addition to color arrangement information and layout information.
Then, the form design image data generating means 35 is selected and extracted from a large number of parts information registered in the form design part information database 38 based on the customer preference information received from the information processing apparatus 12. It has a function for generating image data of a form design to be printed on an invoice by combining information.

The form design image data generated by the form design image data generation unit 35 is used as data for printing and printing when creating an invoice.
Invoices created in this way are encapsulated, inspected, and shipped after printing.
When the invoice is transmitted to the customer terminal as electronic data, the form design image data generated by the form design image data generation means 35 is used as the electronic data request when the electronic data invoice is created. By using it when creating a certificate, it is also possible to create an electronic bill having a design and color according to the customer's taste.

The data processing server 6 of the processing consignment company 5 performs information transmission processing to the customer based on the medium specifying information specifying the type of medium received from the information management server 4 installed in the management center 3.
That is, in the case where the medium specifying information for specifying the type of medium received from the information management server 4 is information instructing to be transmitted on the Internet and viewed on the customer's personal computer, Processing for transmitting the information of the invoice to the customer as an electronic invoice via the network 9 is performed.
In addition, when the medium specifying information specifying the type of medium received from the information management server 4 is information instructing to send it by mail using a paper medium, information on the invoice to the created customer is displayed. Printed on paper and mailed.
In this way, which medium is used to send the invoice information to the customer is determined based on the medium specifying information specifying the type of medium received by the data processing server 6 of the processing trust company 5 from the information management server 4. It is supposed to be.

Next, the processing procedure of the customer-oriented image information selection system according to the embodiment of the present invention will be described based on the flowchart shown in FIG.
First, QR codes are displayed on various transmission media such as invoices, newspaper advertisements, street posters, Internet homepages, direct mail, and electronic direct mail using the Internet, and services for customers using QR codes are provided. Thus, the customer can freely read the QR code using the mobile terminal 2. (Step S1)
By performing reading with a mobile terminal using these QR codes, the customer can use the mobile terminal 2 by giving the customer a privilege such as being able to obtain an electronic coupon or giving a present. The QR code is read so that applications can be made so that code information based on the QR code can be collected from as many customers as possible.
By accumulating the collected code information in this way, it becomes possible to analyze the trend of interest such as what each customer is interested in.

Then, the customer 1 reads the QR code displayed on these various transmission media with the portable terminal 2, and the terminal identification information stored in the portable terminal 2 with the code information and medium identification information of the read QR code. At the same time, it is transmitted to the information management server 4. (Step S2)
The information management server 4 associates the code information received from the mobile terminal 2 of the customer 1 with the terminal identification information and registers it in the code information database 23, and associates the medium identification information with the terminal identification information to receive information database. By registering in 21, these pieces of information are accumulated. (Step S3)

Next, based on the terminal identification information, the personal information and code information associated with the terminal identification information and registered in each database are extracted from the personal information database 22 and the code information database 23. (Step S4)
Based on the received medium identification information, medium specific information to be used next time is selected. (Step S5)
Then, the extracted personal information, code information, and medium specific information are transmitted from the information management server 4 to the data processing server 6. (Step S6)

The data processing server 6 analyzes customer preferences from the code information received from the information management server 4 to generate customer preference information, and transmits this customer preference information to the form image generation device 7. (Step S7)
In the form image generation device 7, the advertisement part information is extracted from the advertisement part information database 37 based on the customer preference information received from the information management server 4. (Step S8)
Further, the form image generating device 7 extracts form design part information from the form design part information database 38 based on the customer preference information received from the information management server 4 to generate form design image data. (Step S9)

Then, the generated form design image data is sent to the customer by using the medium specified by the medium specifying information received from the information management server 4. (Step S10)
Further, by displaying a plurality of QR codes on these transmission media, the information management server 4 can collect information based on the QR codes from the customer, thereby collecting customer preference information, By using the collected customer preference information, it is possible to generate form design image data suitable for each customer preference.

  In this way, it is possible to generate form design image data that suits each customer's taste, and to send such information using a medium that the customer is likely to see. .

It is a figure which shows the outline | summary of the system configuration | structure which concerns on embodiment of this invention. It is a system block diagram concerning the embodiment of the present invention. It is a flowchart figure which shows the process sequence which concerns on embodiment of this invention.

Explanation of symbols

1 customer
2 Mobile devices
3 management center
4 Information management server
5 processing company
6 Data processing server
7 Form image generator
9 Communication network
10 Invoice
11 privilege information
12 image
13 QR code
14 Instruction means
15 Information transmission selection means
16 Registration means
17, 27 Communication means
18 Extraction means
19, 33 storage means
20 Control means
21 Received information database
22 Personal information database
23 Code information database
28 Customer preference information generation means
29, 32, 36 interface (I / F)
31 preference information database
35 Form design image data generation means
37 Advertising parts information database
38 Form design parts information database

Claims (5)

A medium for displaying a machine-readable two-dimensional code,
A medium characterized in that medium identification information for identifying the type of the medium is included in the two-dimensional code. A function of receiving medium identification information for identifying the type of medium on which a code is displayed and terminal identification information from a customer's mobile terminal, and selecting a next information transmission process for the customer based on the medium identification information A server having
The server stores the medium identification information received from the portable terminal in association with the terminal identification information, and information transmission for selecting a next information transmission process for the customer based on the terminal identification information And a server. The server according to claim 2,
Instructing means for displaying a machine-readable code on the medium selected by the information transmission selecting means and transmitting an instruction signal instructing delivery of the code information to the customer specified by the terminal identification information A server characterized by A code information processing system comprising a medium on which a machine-readable code is displayed, a portable terminal having a code reading means for reading the code, and an information management server connected to be communicable with the portable terminal,
The code displayed on the medium includes medium identification information for identifying the type of medium on which the code is displayed,
The portable terminal has a transmission means for transmitting the code read by the code reading means and terminal identification information to the information management server,
The information management server is configured to store the medium identification information included in the code received from the mobile terminal in association with the terminal identification information, and the next time for the customer based on the stored terminal identification information. A code information processing system comprising: information transmission selection means for selecting the information transmission processing of The information management server includes an instruction unit that displays a machine-readable code on the medium selected by the information transmission selection unit and instructs the customer specified by the terminal identification information to deliver the code information. The code information processing system according to claim 4, wherein:

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