JP2006292948A - Advertisement providing method using flavor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an effective advertisement method by generating flavor which is linked to a broadcasted commercial image/sound. <P>SOLUTION: When a CM composed of sound including identification tone 1 is broadcasted, the identification tone is detected at an advertisement terminal 12. Then, sampling processing of three seconds is started and a characteristic pattern is extracted in a comparison and discrimination section. The characteristic pattern and all pattern data stored in a storage section are compared and a pattern number of a coincident pattern data is determined. A control section refers to a table and a kind of flavor corresponding to the pattern number is determined and it is confirmed that a flag is in a " permitted" state. A flavor control section refers to the table and determines a flavor mixing ratio corresponding to the kind of the flavor and outputs a driving signal to each driving section. Thereby, flavor gas is discharged from each flavor storage section and the corresponding flavor is created. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a method and system for advertising using scents.

  There is a great deal of advertising for their products using information media such as television and radio. In other words, an advertising provider pays a large amount of money to a TV station to become a program sponsor, and broadcasts advertising video and audio (commercial program, hereinafter simply referred to as CM) for its products to TV stations and radio stations. I have you.

  Although the advertising effect of CM using public radio waves is very high, the broadcastable time is generally very short, about 15 to 30 seconds, and the cost for becoming a program sponsor is enormous. Therefore, for a company that conducts advertising, how to give a strong impression to the viewer (in other words, how effective advertising is performed) is a very important issue. On the other hand, if the TV station side does not have enough impact to attract viewers to the CM video (sound), it must be concerned that the channel can be changed by the viewer when the CM program is broadcast. Therefore, it is preferable to broadcast an impact CM. In this way, CMs are required to give viewers a strong impression while conveying the contents of products in a very limited time, but in fact, such effective CMs are produced. Is not easy.

  Certainly, video and audio are the most common information carriers used in human society, but scents (odors) can also be information carriers. The inventor of the present application pays attention to the fact that the effectiveness of information transmission by fragrance has recently been clarified, and can perform effective advertisement by linking with information provision by video and voice and information provision by fragrance. It came to the idea that it might be possible.

  The present invention has been made in accordance with such an idea, and provides an advertisement providing method for providing a predetermined scent to a viewer when a predetermined CM flows, an advertisement program production method, and an advertisement terminal.

  In the advertisement providing method of the present invention, storage means for storing pattern data indicating the characteristics of voice, voice receiving means for receiving voice, and voice received by the voice receiving means are stored in the storage section. Providing the user with an advertising terminal having a scent generating means for generating a scent when having the characteristics indicated by the stored pattern data; broadcasting an advertising program including an identification sound from a broadcasting station; Storing pattern data indicating characteristics of the identification sound included in the advertising program broadcast from the broadcasting station in the storage means of the advertising terminal provided to the user.

  According to the present invention, since the user of the advertising terminal that is the advertisement providing destination can smell the scent related to the broadcasted program, the advertisement provider can give a strong impression to the user.

  In a preferred aspect, the advertisement providing method of the present invention includes a storage unit that stores a fragrance, a storage unit that stores pattern data indicating a feature of a voice and an fragrance in association with each other, a voice receiving unit that receives a voice, A discriminating unit for discriminating a discriminating sound included in the voice received by the voice receiving unit; an extracting unit for extracting a characteristic pattern of the discriminating sound by performing predetermined audio processing on the discriminating sound; A fragrance specifying means for specifying a fragrance to be generated by comparing the feature pattern and the pattern data stored in the storage unit, and a fragrance releasing means for releasing the fragrance specified by the fragrance specifying means from the storage means Providing a user with an advertising terminal, and broadcasting a broadcasting program including the identification sound from the broadcasting station.

  In another aspect, the present invention provides a storage unit that stores a fragrance, a storage unit that stores pattern data indicating a feature of a voice and a fragrance in association with each other, a voice reception unit that receives a voice, and the voice reception unit. The discriminating means for discriminating the discriminating sound included in the voice received by the above, the extracting means for performing the predetermined voice processing on the discriminating sound and extracting the characteristic pattern of the discriminating sound, and the feature pattern extracted by the extracting means And a pattern data stored in the storage unit to identify an aroma to be generated, and an aroma releasing means for releasing the aroma identified by the aroma identifying means from the storage means. An advertisement terminal is provided.

<Example>
FIG. 1 is a schematic diagram of an advertisement providing system 1 according to an embodiment of the present invention. As shown in the figure, the advertisement providing system 1 includes a television station 10 that broadcasts a commercial program, a television receiver 11 that is set in each home for receiving broadcasts from the television station 10, and the vicinity of the television receiver 11. It is comprised from the advertising terminal 12 installed in.

  Below, the case where a drink maker advertises the coffee drink which is an in-house product using this advertisement providing system 1 is explained as an example. First, the configuration of video data and audio data of a CM program distributed from the television station 10 will be described with reference to FIG. As shown in the figure, the CM data (for example, video having a length of 20 seconds) includes an audio signal. The head portion (for example, 0.5 seconds from the head) of this audio signal is composed of audio data of a predetermined identification sound (hereinafter referred to as identification sound 1) such as a jingle sound that is not related to the contents of the CM. The The identification sound 1 is the same regardless of the contents of the CM. Furthermore, the audio data reproduced for 3 seconds from 0.5 to 3.5 seconds from the head of the CM audio is used as audio for identifying the CM to the advertising terminal 12 (hereinafter referred to as identification sound 2). Corresponding audio data. This identification sound 2 is different for each CM content. The contents of the remaining 16.5 seconds of audio and 20 seconds of video are optional and can be used to introduce coffee beverages that are promotional items. The above-mentioned “voice” means sounds in a broad sense including musical sounds and human voices.

  FIG. 3 shows a detailed configuration of the advertising terminal 12. As shown in the figure, the advertising terminal 12 includes a control unit 120, an audio receiving unit 121, a comparison / determination unit 122, a storage unit 123, and an aroma release unit 124. The voice receiving unit 121 is a highly sensitive microphone such as a condenser microphone, detects external sound, and supplies an analog voice signal representing the detected voice waveform to the comparison determination unit 122. The comparison / determination unit 122 includes an audio processor such as an amplifier, an A / D converter, an audio filter, and a DSP (digital signal processor). The comparison / determination unit 122 digitizes an analog audio signal supplied from the audio receiving unit 121, 123, the audio signal comparison determination process is performed. Specifically, when the comparison determination unit 122 detects that the identification sound 1 is present in the audio signal supplied from the audio reception unit 121, the comparison determination unit 122 performs a predetermined time (for example, at least 3 seconds) from the determination time. A sampling process is performed to extract the sampled feature pattern. Then, it is determined whether pattern data that matches the extracted feature pattern is stored in the storage unit 123. If there is a match, a number for identifying the feature pattern (hereinafter referred to as a pattern number) is specified and output to the control unit 120.

  The storage unit 123 is a rewritable memory such as a flash memory or an EEPROM. In addition to storing a plurality of feature pattern data files with pattern numbers, the storage unit 123 stores the types of fragrances to be generated and the generation of fragrances in association with the pattern numbers as shown in FIG. A table T storing flag information indicating whether or not to permit and attribute information is stored. Here, the attribute information is information on a commercial provider company or a product advertised in the commercial.

  The control unit 120 includes a processor such as a CPU, and refers to the table T in the storage unit 123, and reads the fragrance type and flag information corresponding to the pattern number supplied from the comparison determination unit 122. If the flag is “permitted”, a control signal for generating the type of fragrance is output to the fragrance emitting unit 124. When the flag is “impossible”, no signal is sent to the fragrance emitting unit 124, and no fragrance is generated in the advertising terminal 12.

  As shown in FIG. 5, the aroma release unit 124 includes an aroma control unit 1240, driving units 1241a to j, injection valves 1242a to j, aroma storage units 1243a to j, and a storage unit 1244. The fragrance storage units 1243a to j are filled with different kinds of fragrance gases, and various kinds of fragrances can be created by changing the mixing ratio of the fragrance gases and simultaneously releasing them. Yes.

  The drive units 1241a to j are configured by a drive circuit, a motor connected to the drive circuit, a plunger that is operated by the motor, and the like (not shown). When the drive signal from the control unit 120 is received, the drive circuit corresponding to the drive signal is turned on, the motor is rotated, and the corresponding plunger is operated accordingly, whereby the corresponding injection valve 1242 is set to a predetermined value. It is opened at the opening. Each injection valve 1242 is automatically closed after being opened for a certain period of time. Thereby, the amount of fragrance corresponding to the opening degree is released from the fragrance storage unit 1243 for a certain period of time with respect to one input of the drive signal. The fragrance storage units 1243a to 1243j are, for example, aerosol cans, and can be stored stably for a long period of time without leaking of fragrance, and further, the fragrance can be easily exchanged.

  The storage unit 1244 is a rewritable memory such as an EEPROM or a flash memory, and stores a table T2 that associates the types of fragrances to be generated with the mixing ratios of the fragrances filled in the fragrance storage units 1243a to 1243j. The FIG. 6 shows the stored contents of the table T2. In the figure, for example, when generating the fragrance “P001”, the fragrance gas A is mixed at a ratio of 30%, the fragrance gas D at 20%, the fragrance gas E at 40%, and the fragrance gas H at a ratio of 10%. Means. The aroma control unit 1240 is composed of a CPU or the like, and upon receiving a signal from the control unit 120, refers to the storage unit 1244, determines the mixing rate of the aroma gas, and responds to each driving unit 1241 according to the mixing rate A signal for opening each injection valve 1243 at the opening is output.

  Subsequently, the operation of the present embodiment will be described. First, as shown in FIG. 2, the beverage manufacturer, the advertising agency, or the like composes the sound with the identification sound 1 for 0.5 seconds from the start, and the predetermined period from 0.5 seconds to 3.5 seconds. A CM composed of voices with identification sound 2 is produced. In addition, information relating to the scent of coffee to be advertised (this scent is referred to as the fragrance “P001”) is written in the tables T1 and T2 by a predetermined method. That is, the feature pattern data of the identification sound 2 is given a name of a predetermined pattern number (for example, pattern number “1”) and stored in the storage unit 123, and the fragrance is associated with this pattern number “1”. The type “P001” and a flag indicating “permitted” are written in the table T1.

  In FIG. 7, when a user who is a viewer watches TV, when a CM having the above-described audio data configuration is broadcast, the identification sound 1 is detected by the advertising terminal 12 (step S10, Y ). Then, a sampling process for 3 seconds is started, and a feature pattern is extracted by the comparison / determination unit 122. This feature pattern is compared with all the pattern data stored in the storage unit 123, and matched pattern data. Is determined (step S11). Here, it is assumed that the extracted feature pattern matches the pattern data having the pattern number “1”. Then, the control unit 120 refers to the table T1 and confirms that the type of fragrance corresponding to the pattern number “1” is “P001” and that the flag is “permitted” (step S12, S13). Then, the control unit 120 outputs a control signal to the fragrance control unit 1240, and the fragrance control unit 1240 determines the fragrance mixing ratio corresponding to the fragrance “P001” with reference to the table T2, and sends a drive signal to each drive unit 1241. Output. Thereby, the fragrance gas is released from each fragrance storage unit 1243, and the fragrance of “P001” is created (step S14). When this fragrance “P001” reaches the user, the user recognizes the scent of coffee.

  Thus, according to the present embodiment, the advertising terminal 12 determines that a predetermined CM is being broadcast and generates an aroma corresponding to the CM. Thereby, the CM providing side can provide information related to the contents of the CM to the viewer using the aroma. In other words, in addition to visual and auditory information such as video and audio, the viewer also receives olfactory information at the same time, so the CM provider can give the viewer a strong impression that conventional CM did not have. it can.

<Modification>
The present invention can be variously modified with respect to the above-described embodiments. An example will be described below.

  There is no restriction | limiting in the component and kind of fragrance gas stored in the fragrance storage part 1243, It is possible to change suitably the kind of fragrance gas stored in the fragrance storage part 1243 according to the fragrance to generate | occur | produce. Further, the storage method and release mechanism of the fragrance gas are not limited to the embodiments described in the above embodiments. For example, with respect to the method of generating fragrance, the liquid fragrance may be atomized by ultrasonic vibration instead of using a motor or a plunger. Specifically, the liquid fragrance was sucked up from the fragrance storage tank using a felt or the like, supplied with a predetermined current from the drive circuit to the piezoelectric element, and sucked up by applying the generated ultrasonic vibration to the upper end of the felt. Atomize the liquid. Alternatively, the aromatic liquid may be atomized by providing an ultrasonic vibration plate and discharging a predetermined amount of the aromatic liquid to the vibration plate without using felt or the like. Alternatively, the fragrant liquid may be atomized not by ultrasonic vibration but by a gas such as compressed air. Specifically, by using a glass tube and a pump, a fragrance liquid and compressed air are sprayed onto the wall surface of the glass tube to reduce the particle size of the fragrance and diffuse it as a gas. Alternatively, the fragrance liquid may be vaporized by discharging the fragrance liquid to a heated saucer. Alternatively, the aroma may be released by applying air from a blower fan to a substance impregnated with the aroma liquid.

  The audio data structure of the CM according to the present invention is not limited to the above. For example, the lengths of the identification sound 1 and the identification sound 2 are arbitrary. Further, the identification sound 1 can be omitted. In this case, the comparison / determination unit 122 may extract a feature pattern by performing a sampling process only when, for example, a sound having a predetermined volume or range is received. Further, a sound indicating the end of the identification sound 2 (referred to as the identification sound 3) may be added to the end of the identification sound 2. FIG. 8 shows the CM configuration in this case. In this case, since the comparison / determination unit 122 can determine the end of the sampling process with the identification sound 3, the CM producer can freely change the length of the identification sound 2. Further, the content of the identification sound and the method of extracting the feature pattern are arbitrary. As a feature pattern extraction method, for example, the spectrum intensity is obtained by FFT or the like, divided into predetermined frequency areas, the average value of the divided frequency domain spectrum intensity is calculated, and this is calculated as the spectrum intensity of the area. Value. The spectrum intensity for each frequency region thus obtained is compared with the pattern data stored in the storage unit 123 in the same format. Then, using a predetermined statistical processing method, for example, when the coincidence ratio of both data becomes 95% or more, it is determined that the two data coincide. In order to prevent malfunction, the sound receiving unit 121 may be configured not to output the sound signal to the comparison determination unit 122 even if it detects sound of a predetermined volume or less.

  Further, the contents of the tables T1 and T2 are not limited to the example described above. For example, in the “attribute” field in the table T1, the manufacturer of the advertising terminal 12 writes in advance information such as the company name of the advertisement source and other product fields, and all the “permitted” / “impossible” fields are “ “Allow”. The user of the advertising terminal 12 may rewrite “permitted” / “not permitted” by a predetermined method. For example, “permitted” is set for a food-related CM, and “impossible” is set for a consumer electronics CM. In this way, the user can receive information using a scent only for the desired CM. As a method for writing information stored in the table, for example, the advertisement terminal 12 is provided with a user interface including an operation element such as a cursor key and a display unit such as a liquid crystal panel. Alternatively, the advertising terminal 12 is provided with a communication interface for connecting to an external terminal such as a PC or a mobile phone, and data in the table is transmitted from the advertising terminal 12 to the external terminal by wire or wireless, and the data is processed by the external terminal. Then, it may be transmitted to the advertising terminal 12.

  Alternatively, the configuration may be such that only the CM providing side can rewrite the flag information. For example, all are set to “impossible” by default, and when a predetermined registration procedure or fee payment is performed, the CM provider resets the flag of the corresponding CM to “permitted”. Specifically, information in the table is read / written via a communication interface provided in the advertising terminal 12 and a communication line such as the Internet using a server operated by a CM manufacturer or the like. In addition, when the communication interface is provided in the advertising terminal 12, the CM providing side can add information to the tables T1 and T2 every time a new CM linked with the scent is produced. In addition, information regarding CMs that have already been broadcast may be deleted from the table.

  In the above embodiment, the scent is generated in response to the predetermined identification sound included in the broadcasted CM. However, not only the scent but also light emission control and mechanical operation may be performed. For example, the function of the advertising terminal 12 is implemented in a toy stuffed toy where each part of the hand, foot, head, etc. is movable by computer control, and a scent is generated according to the detected identification sound, and the stuffed hand, foot, head, etc. May be moved in a predetermined motion pattern. Or the light emission mechanism containing LED may be provided in the advertising terminal 12, and LED may be light-emitted with the light emission pattern according to the identification sound.

  Further, the provision object of the present invention is not limited to a television commercial. Any advertisement medium including at least sound may be used.

  Although the embodiments of the present invention have been described above, various modifications can be made to the above embodiments, and the scope of the present invention should not be construed as being limited to the above embodiments.

1 is a diagram illustrating an overall configuration of an advertisement providing system 1 according to an embodiment of the present invention. It is a figure which shows the structure of CM. 3 is a block diagram illustrating a configuration of an advertising terminal 12. FIG. It is a figure which shows the content of the information stored in table T1. It is a figure which shows the structure of the fragrance discharge part. It is a figure which shows the content of the information stored in table T2. FIG. 10 is a flowchart showing an operation example of the advertising terminal 12. It is a figure which shows the structure of CM.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertisement provision system, 10 ... Television station, 12 ... Advertising terminal, 11 ... Television receiver, 120 ... Control part, 121 ... Audio | voice receiving part, 122 ... Comparison determination , 123 ... storage unit, 124 ... fragrance release unit, 1240 ... fragrance control unit, 1241 ... drive unit, 1242 ... injection valve, 1243a-j ... fragrance storage unit, 1244 ..Storage unit.

Claims (8)

Storage means for storing pattern data indicating the characteristics of the voice, voice reception means for receiving voice, and voice received by the voice reception means are characterized by the pattern data stored in the storage unit Providing the user with an advertising terminal having a fragrance generating means for generating a fragrance in the case;
Broadcasting an advertising program including an identification sound from a broadcasting station;
Storing pattern data indicating the characteristics of the identification sound included in the advertising program broadcast from the broadcasting station in the storage means of the advertising terminal provided to the user;
An advertisement providing method. Storage means for storing fragrance, storage unit storing pattern data indicating voice characteristics and fragrance in association with each other, voice receiving means for receiving voice, and identification sound included in the voice received by the voice receiving means A discriminating unit for discriminating the discriminating sound, an extracting unit for performing a predetermined voice process on the discriminating sound to extract a characteristic pattern of the discriminating sound, a feature pattern extracted by the extracting unit, and a pattern stored in the storage unit Providing the user with an advertisement terminal having fragrance specifying means for specifying the fragrance to be generated by comparing the data, and fragrance releasing means for releasing the fragrance specified by the fragrance specifying means from the storage means; ,
A broadcasting step of broadcasting an advertising program including the identification sound from the broadcasting station;
An advertisement providing method. The identification sound is inserted at the beginning of the advertising program and is composed of a first identification sound, a second identification sound, and a third identification sound in time series order,
The first identification sound is a sound indicating that the advertising program includes fragrance information,
The second identification sound is a voice to be subjected to a voice analysis process in the advertising terminal in order to specify an aroma to be generated,
The advertisement providing method according to claim 1, wherein the third identification sound is a sound for designating an end time of the sound analysis process. Storage means for storing fragrances;
A storage unit that stores pattern data indicating the characteristics of speech and aroma in association with each other;
Audio receiving means for receiving audio;
Discriminating means for discriminating an identification sound included in the voice received by the voice receiving means;
Extracting means for performing a predetermined voice process on the identification sound to extract a characteristic pattern of the identification sound;
A fragrance identifying means for identifying a fragrance to be generated by comparing the feature pattern extracted by the extraction means and the pattern data stored in the storage unit;
Fragrance release means for releasing the fragrance specified by the fragrance specifying means from the storage means;
An advertising terminal comprising: A plurality of types of fragrances are stored in the storage means,
The advertising terminal according to claim 4, wherein the fragrance releasing unit determines a mixing ratio of the plurality of types of fragrances necessary for generating the fragrance specified by the fragrance specifying unit. The storage unit further stores permission information indicating whether or not the generation of a scent is permitted,
The advertising terminal according to claim 4, wherein the fragrance releasing means releases the fragrance only when the generation of the fragrance is permitted. A communication interface for communicating with an external terminal;
The advertising terminal according to claim 4, wherein the information stored in the storage unit is rewritable by the external terminal via the communication interface. A doll-type toy incorporating the advertising terminal according to claim 4, wherein at least one of a hand, a foot, and a head is moved according to the scent specified by the scent specifying means. Toy.

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