JP2006268440A - System, server, program, and method for distributing product advertisement image, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a product advertisement image distribution system which can quantitatively analyze effect of advertisement using product advertisement images, a product advertisement image distribution server, a product advertisement image distribution program, a recording medium, and a product advertisement image distribution method. <P>SOLUTION: The product advertisement image distribution system is provided with; a receiving means 31 to receive a distributed product advertisement image 42; a display means 50 to display a product advertisement image toward a consumer; a storage means 20 to store display time of product advertisement image; a customer behavior detection means 32 which detects prescribed customer's behavior to the product quantitatively; and an output means 33 which outputs data indicating corresponding relations between display time of the product advertisement image and the behavior timeof day. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a product advertisement image delivery system, a product advertisement image delivery server, a product advertisement image delivery program, a recording medium, and a product advertisement image delivery method that can quantitatively analyze an advertisement effect using a product advertisement image.

In addition to mailing promotional videos created for product advertisements etc. to franchises (affiliated stores), a system has been introduced that aims to provide content in a timely manner (Patent Document 1). ). This document also introduces a technique for projecting a video including a distributed video onto a window glass using a projector. Another document also introduces a technique for centrally managing advertisement resources via the Internet (Patent Document 2).
JP 2003-295801 A JP 2002-15264 A

  Here, the conventional technique has the following problems to be solved. In order to keep product advertising content fresh at a reduced cost, a method of distributing content common to franchise dealers through the Internet is excellent. In addition, it is necessary to prepare contents individually for each dealer's own campaign and the like. However, it is difficult for retailers with small capital strength to create content independently unless sufficient profits can be secured. In any case, the cost of creating content cannot be recovered unless the effectiveness of advertising using the content can be accurately evaluated. The present invention has been made paying attention to the above points. A product advertisement image distribution system, a product advertisement image distribution server, a product advertisement image distribution program, and a record capable of quantitatively analyzing an advertisement effect using a product advertisement image It is an object to provide a medium and a product advertisement image distribution method.

In each embodiment of the present invention, the above-described problems are solved by the following configurations.
<Configuration 1> Receiving means for receiving a product advertisement image to be distributed, display means for displaying the product advertisement image toward the customer, storage means for storing the display time of the product advertisement image, and the customer's product A product advertisement image, comprising: customer behavior detection means for quantitatively detecting a predetermined action; display means for displaying the product advertisement image; and output means for outputting data indicating a correspondence relationship between the action times. Distribution system.

  A product advertisement image for sales promotion of a specific product is displayed at a store using a display or a projector. At this time, the direct influence on the customer such as the customer purchasing the product or obtaining the catalog is examined. In this case, the customer's reaction when the product advertisement image is displayed is read from the relationship between the display time of the product advertisement image and the sale time of the product. As a result, the effect of the advertisement image can be confirmed, and the optimum display method and display timing of the advertisement image can be examined.

  <Configuration 2> In the product advertisement image distribution system according to Configuration 1, when the product advertisement image includes advertisement images of a plurality of products, the storage unit displays each product and the display time of the product advertisement image. The product advertisement image delivery system characterized by memorizing each correspondence relationship.

  Even if the product advertisement image includes advertisement images of a plurality of products, the advertising effect of each product can be individually compared.

  <Configuration 3> In the product advertisement image distribution system according to Configuration 1, the customer behavior detection unit acquires the sales performance of the product from the input information of the sales management terminal device, and stores at least the sales time of the product. A product advertisement image delivery system, characterized in that the product advertisement image delivery system is stored in an apparatus.

  The most direct effect is to purchase a product by looking at the product advertisement image. This can be obtained and evaluated from a POS (point of sales) terminal or the like.

  <Configuration 4> In the product advertisement image distribution system according to Configuration 1, the customer behavior detection unit obtains a distribution quantity from a distribution device that automatically outputs and distributes the printed matter including the description of the product, and A product advertisement image distribution system which records the distribution time in a storage device.

  Catalogs and leaflets are printed and output on the spot, and the distribution quantity of distribution devices that can discharge the printed materials one by one is detected. As a result, it is possible to analyze whether the product advertisement has given the customer interest in the product.

  <Configuration 5> In the product advertisement image distribution system according to Configuration 1, the customer behavior detection unit acquires a usage record by a customer of a coupon provided with a predetermined service when purchasing the product from a coupon output device, A product advertisement image distribution system which records the coupon together with the output time of the coupon in a storage device.

  In many cases, a request for a coupon for purchasing a corresponding product leads to purchase of the product as it is. The use results of coupons can be detected by the number of issued coupons, the number of downloaded coupon data using a mobile phone, and the like. Thereby, the relationship between a product advertisement and a coupon ticket can be analyzed.

  <Configuration 6> In the product advertisement image delivery system according to Configuration 1, the product advertisement image includes optically readable code data that functions as service information for providing a predetermined service when the product is purchased. Product advertisement image distribution system characterized by that.

  If a product advertisement image includes a two-dimensional barcode or the like and can be read by a mobile phone to obtain service information such as a coupon, the relationship between the product advertisement image and the service information becomes clearer.

  <Configuration 7> The product advertisement image distribution system according to Configuration 6, wherein the code data is changed in content with the passage of the display time of the advertisement image.

  When the code data changes as the content of the advertisement image changes, the relationship between the advertisement image and the customer's behavior for acquiring a coupon or the like can be analyzed more precisely in time series.

  <Structure 8> In the product advertisement image distribution system according to Structure 6, the sales management terminal device for the product is provided with a reading device for the code data, and the customer behavior detection means uses the service information in the service record. Is obtained from the read information of the sales management terminal device and recorded in a storage device.

  Since the service information usage record has a close relationship with the product sales record, it is possible to analyze in detail the relationship between the advertisement image and service information issuance and the customer's product purchase.

  <Configuration 9> In the product advertisement image distribution system according to Configuration 6, the service information sells the corresponding product only to a customer who directly obtains the service information from the product advertisement image displayed on the display device. A product advertisement image distribution system, characterized in that the information is to the effect.

  With regard to limited quantity products, it is possible to increase the value of product advertisement information by selling the product only to customers who have acquired service information by paying attention to product advertisement images.

  <Configuration 10> In the product advertisement image distribution system according to Configuration 1, purchase acceptance means for receiving input of purchase request information of a product included in the product advertisement image, and a product price corresponding to the number of products desired to be purchased A product advertisement image distribution system comprising: a display control unit that calculates and controls to display the number of products and the product price included in the product advertisement image.

  The product advertisement image is used to expand the sales of the product, and as the product purchase amount increases, the product price is lowered to improve the customer service.

  <Configuration 11> Transmission means for transmitting a product advertisement image, display time when the product advertisement image is displayed to a customer, and information indicating a result of quantitatively detecting a predetermined action on the customer's product, A product advertisement image distribution server comprising: information acquisition means for acquiring from the product advertisement image transmission destination; output means for displaying and outputting a relationship between the display time of the product advertisement image and the action time.

  The relationship between the display time of the product advertisement image and the action time of the customer such as product purchase can also be performed on the product advertisement image distribution source side.

  <Configuration 12> A computer, a receiving unit that receives a product advertisement image to be distributed, a display unit that displays the product advertisement image to a customer, a storage unit that stores a display time of the product advertisement image, a customer A product advertisement image distribution program that functions as customer behavior detection means for quantitatively detecting a predetermined action on a product, and comparison display means for displaying and outputting a relationship between the display time of the product advertisement image and the action time.

  <Configuration 13> A receiving unit that receives a product advertisement image to be distributed, a display unit that displays the product advertisement image toward a customer, a storage unit that stores a display time of the product advertisement image, a customer, A product advertisement image distribution program that functions as customer behavior detection means for quantitatively detecting a predetermined action on a product of the product, and a comparison display means for displaying and outputting the relationship between the display time of the product advertisement image and the action time is recorded. Recording medium.

  <Configuration 14> The receiving unit receives the delivered product advertisement image, the display unit displays the product advertisement image to the customer, and the storage unit displays the display time of the product advertisement image. A step of storing, a step in which the customer accompanying detection means quantitatively detects a predetermined action on the customer's product, and a step in which the display means displays and outputs a relationship between the display time of the product advertisement image and the action time. And a product advertisement image delivery method.

  In the present invention, the behavior of the customer generated as a result of displaying the product advertisement image is acquired as information. Thereby, it is possible to quantitatively display and analyze how the customer has reacted because the product advertisement is actually displayed. Thereby, it is possible to evaluate the contents and display method of the product advertisement image. Hereinafter, embodiments of the present invention will be described in detail for each example.

FIG. 1 is a block diagram showing a specific example of a product advertisement image distribution system according to the present invention.
The illustrated system is installed in a store or the like that advertises products. The store computer 11 is connected to the network 10. A server 40 is connected to the network 10. Content is distributed from the server 40 to the computer 11. When there are a large number of sales outlets that are franchise, the illustrated computer 11 is provided in each sales outlet. The server 40 is provided with a storage device 41 in which a product advertisement image 42 and coupon data 43 are stored.

  The computer 11 is provided with a storage device 20 and an arithmetic processing device 30. Further, display means 50 is connected. The display means 50 has a function of displaying the product advertisement image 42 and the like on the screen 51. The product advertisement image 42 may include a product photo 52 and various other messages. In this example, a coupon image 53 made up of a two-dimensional barcode or the like is also included. These are transferred from the storage device 41 of the server 40. The display means 50 is arranged at a store, a department store, a store of a home appliance mass retailer, or the like. The screen 51 is arranged in a place that is easy for the customer to see and advertises the product. The computer 11 is further connected to a sensor group 61 for detecting the position of the customer, an advertisement distribution device 62, and a cash register POS (Point Of Sales) terminal 63 via the interface 60. As will be described later, for example, the customer can read the coupon image 53 using the mobile phone 15 and purchase a product using the coupon.

  The storage device 20 stores a product advertisement image 42, display management data 22, customer behavior detection data 23, correspondence analysis data 24, advertisement print data 25, and coupon print data 26. The arithmetic processing device 30 includes a receiving unit 31, a customer behavior detecting unit 32, an output unit 33, a display control unit 34, and a timer 35. The sensor group 61 has a function of detecting the presence when a customer stands in front of an entrance of a store or the like, the screen 51, or a showcase. A sensor that can identify each customer individually is most desirable, but it may be a sensor that turns on when only one customer stands in front of the screen 51 and turns off when there is no one. As will be described later, the distribution device 62 is a printer that prints and outputs advertisements and coupons to customers according to the request. In the present invention, the POS terminal 63 is called a sales management terminal device. This is a register in which an attendant performs a deposit / withdrawal operation during so-called merchandise sales.

  First, data stored in the storage device 20 will be described. The product advertisement image 42 is data distributed from the server 40. The product advertisement image 42 includes various images for prompting the customer to purchase the product at the store. The display management data 22 includes the time at which the product advertisement image 21 is displayed and other data. The display control means 34 reads this and controls the display means 50. The customer behavior detection data 23 is data indicating the relationship between the display time of the advertisement image and the customer's product purchase time, and is a list, a list, a graph, or the like. The advertisement print data 25 is image data for printing an advertisement by the distribution device 62. The coupon print data 26 is image data for printing a coupon by the distribution device 62.

  Each means included in the arithmetic processing unit 30 includes a computer program that gives the computer 11 a predetermined function. The receiving means 31 has a function of storing the product advertisement image 42 distributed from the server 40 in the storage device 20. The customer behavior detection means 32 has a function of accepting the output signal of the sensor group 61 via the interface 60. Further, it has a function of generating a customer behavior detection data 23 by quantitatively detecting a predetermined behavior with respect to the customer's product, for example, an act of viewing the product in front of a showcase or an act of purchasing the product. The output unit 33 has a function of generating correspondence analysis data 24 based on the customer behavior detection data 23 stored in the storage device 20 and displaying the analysis data 24 on a display provided in the computer 11, for example. The display control unit 34 has a function of controlling the display operation of the display unit 50. The timer 35 has a function of supplying current time data and managing a schedule when each means operates. The sensors may include a front screen proximity sensor, a front showcase proximity sensor, a store entrance sensor, and the like.

FIG. 2 is a hardware block diagram of the product advertisement image distribution system.
An internal bus 110 of the computer 11 (FIG. 1) includes a CPU (Central Processing Unit) 111, a ROM (Read Only Memory) 112, a RAM (Random Access Memory) 113, an HDD (Hard Disk) 114, and an input / output interface. 115 and a network interface 116 are connected. A display 101, a keyboard 103, a mouse 105, and a printer (distribution device) 62 are connected to the input / output interface 115. Further, a projector (display means) 50, a sensor group 61, and a POS terminal 63 are connected. Most of the above hardware is provided in a generally well-known personal computer. A detailed description of hardware such as a cache memory unnecessary for the description of the present invention is omitted.

  A server 40 is connected to the network interface 116 via the network 10. The product advertisement image 42 shown in FIG. 1 is acquired from the server 40 via the network interface 116. The storage device 20 illustrated in FIG. 1 includes a ROM 112, a RAM 113, and an HDD 114. Of course, other arbitrary storage means can be used. The arithmetic processing unit 30 illustrated in FIG. 1 includes a CPU 111, a ROM 112, a RAM 113, and the like. The computer program executed by the CPU 111 is stored in the ROM 112 or loaded into the RAM 113 as appropriate. Data input from the keyboard 103, the mouse 105, the sensor group 61, and the POS terminal 63 is temporarily stored in the RAM 113 through the input / output interface 115, and is read out and used by the central processing unit at a predetermined timing.

FIG. 3 is an explanatory diagram of main data stored in the storage device.
FIG. 3A shows a specific example of the display management data 22. The display management data 22 includes a display start time and a display end time for each product included in a certain product advertisement image. That is, it is assumed that the product advertisement image distributed from the server 40 includes advertisement images of a plurality of products A, B, and C. In this example, when the display of the product advertisement image is started, the products are introduced in the order of products A, B, and C. When the introduction of the product C is finished, another product is introduced. By preparing such data, for example, after the product A is advertised, the data that the sales volume of the product A has risen rapidly can be obtained. This data is included in the correspondence analysis data 24.

  FIG. 3B shows a specific example of the customer behavior detection data 23. The customer action detection data 23 includes data such as action time, action type, and summary. The type of action is, for example, that the product A has been sold to the customer. This data is information that can be acquired when the POS terminal reports to the computer 11 information that a specific product has been sold. Moreover, the act that a customer exists in front of the showcase which exhibited A goods can be acquired with a sensor. Even if the number of customers and individual behavior cannot be detected, information that the customer has been stopped for at least a few minutes before the showcase can be easily detected. This is the time of action. Similarly, it is possible to acquire information such as who is in front of the screen displaying the product advertisement image. Information on how many minutes the customer has been stationary is recorded. In addition to this, the customer can use the distribution device 62 (FIG. 1) to print the advertisement or coupon of the product A, or the advertisement or coupon download results using the mobile terminal can be regarded as the customer's action. Can do. The action time is also acquired at the same time. These data are accumulated every time a customer action occurs. This is the basis of the correspondence analysis data 24. The correspondence between the action time and the display start time of the product advertisement image and the display end time is the most important information.

FIG. 4 is an explanatory diagram showing a specific example of the correspondence analysis data 24.
The data shown in FIG. 4 is graphed with time on the horizontal axis. The time when the advertisement image of the product A is displayed at the bottom is shown. In the part written as “screen”, the time when it is detected that a customer exists in front of the screen is shown. The portion written before the A product showcase indicates the time when the customer was detected before the showcase selling the A product. Furthermore, the column written as “A product sale” indicates the sale time of the corresponding product A acquired from the POS terminal. Correspondence analysis data 24 as shown in this figure shows in an easy-to-understand manner how a product advertisement is actually displayed and how a customer reacts. Therefore, such data may be generated and printed for the administrator or displayed on a display and output as necessary. In this way, it is possible to evaluate the contents and display method of the product advertisement image.

  In the above embodiment, the product advertisement image may be digitized data distributed through the network, and the data format is arbitrary. The display means may be an apparatus that displays in an arbitrary format in a place where the customer can see the product advertisement image. Further, it may include a control program for controlling the display screen. The display time of the product advertisement image may be only the display start time or only the end time. Both are most preferred. The predetermined action for the product can include not only the act of purchasing the product but also the act of approaching the display shelf of the product, the act of picking up the product, the act of returning the product, and the like. The reason for quantitative detection is to quantitatively grasp the effect of the advertisement. Therefore, not only the number of products sold, but also the time of standing in front of the product display shelf is quantitative detection data. The correspondence relationship between the display time and the action time becomes clear when, for example, the display time and the action time are listed and displayed. Even if the display time and the action time are displayed separately, it is sufficient if the units and the like are the same and can be compared. The output means may be a device that generates data to be output to a display or a printer, or outputs data to be stored as a data file in a storage device.

  The correspondence between the product and the display time of the product advertisement image preferably specifies the display start time and display end time for each product included in the product advertisement image. However, the product advertisement image may be taken together and a list of all products included therein may be used as the correspondence data. The sales performance may include at least data that can identify the sold product and its sales time. The sales management terminal device may be any terminal device that can input and record the sales results. The printed matter is produced using a printing machine or the like in a flyer or a catalog. The printed material includes a description of the product. The description of the product preferably includes at least a name that can distinguish the product from other products.

FIG. 5 is an explanatory diagram showing a specific example of the product advertisement image displayed on the screen.
For example, a product 55 is displayed on the illustrated screen 51. In the upper left part, there is a time display 56. This may be displayed using the output of the timer (FIG. 1) 35. This display time is included in the correspondence analysis data 24 and the like in order to guide the time to the customer and to indicate the display time of the product advertisement image. On the lower left of the screen 51, a coupon image 53 made up of a two-dimensional barcode is displayed. This can be recognized by photographing with the camera of the mobile phone 15 and used as a coupon. In this way, the coupon image 53 is included in the product advertisement image in order to provide a special service to the customer who actually viewed the product advertisement image. Thereby, the product advertisement effect is enhanced by focusing attention on the product advertisement image.

  In the above example, the coupon image 53 is displayed. However, this image has properties similar to those of the coupon, and may include service information that provides a wider range of services. What is necessary is just the information etc. which show the discount ticket or point of goods. The information displayed on the screen is optically readable code data. The optically readable code data includes characters, symbols, bar codes, and the like. The read data is not limited to data taken with a mobile phone, but may be data printed with a built-in printer or data copied by hand. It only has to be used at the time of product purchase.

FIG. 6 is an explanatory diagram of an advertisement or coupon issue function unit using the distribution device 62.
The coupon that provides a predetermined service when purchasing a product may be a discount coupon or a point card. The method of outputting the coupon may be a print output using a printer, or may be a pamphlet or point data issued through the Internet. The illustrated distribution device 62 has a function of reading the advertisement print data 25 and the coupon print data 26 stored in the storage device 20 of the computer 11 (FIG. 1) and printing a product advertisement and a coupon on a sheet 73. The control device 70 is provided with two control buttons 71 and 72. When one control button 71 is pressed, a product advertisement is printed. When the other control button 72 is pressed, a coupon is printed. In addition, when outputting such a product advertisement or coupon, information for including the fact in the customer behavior detection data is also acquired. When the customer presses the control button 71 or 72, the customer behavior detection means 32 notifies the computer 11 of information indicating that the control button 71 or 72 is pressed and information indicating the time when the button is pressed. The computer 11 generates customer behavior detection data. The distribution quantity counter 38 has a function of accumulating the distribution quantity of the printed matter each time and transmitting the count value to the computer 11. It is sufficient to send the accumulated value each time you print. The distribution quantity counter 38 is a memory that stores the accumulated value. The distribution device 62 is a printer or the like that automatically discharges printed materials according to customer requirements. The configuration is arbitrary as long as the distribution quantity can be counted.

  For example, the coupon 73 printed by the distribution device 62 includes a part displaying the contents of the service and a part printing the code data (74, 75, 76) as shown in FIG. The code data includes, for example, coupon data 74, printing time (distribution time) 75, and target product advertisement time 76. The coupon data 74 is code data that is read by a POS terminal device or the like and used as it is for a product purchase discount service. The printing time 75 is also read by the POS terminal device and transmitted to the customer behavior detecting means 32 of the computer 11. At the same time, the computer 11 is also notified of the counter value at the end of distribution. The printing time 75 is used as identification information for distinguishing individual coupons as to whether or not the coupons actually printed out have been used. That is, when the coupon is used, it can be acquired from this identification information when the issued coupon is used. As a result, it is information that knows which product advertisement image triggered a coupon and led to the sale of the product. In this example, the coupon is printed on paper, but it may be issued by recording data on a magnetic card or the like.

FIG. 7 is an explanatory diagram showing the relationship between the display time of the coupon on the screen and the code data.
The two-dimensional barcode of the coupon described in FIG. 5 was optically readable code data. The two-dimensional barcode according to the fourth embodiment is displayed integrally with the product advertisement image. Therefore, for example, when the advertisement image for the A product is displayed, when the advertisement image for the B product is displayed, and when the advertisement image for the C product is displayed, the code data It is preferable to change the contents. Thereby, a coupon can be issued for every goods. Further, for each product, the correlation between the display time of the product advertisement image and the issuance and use of coupons can be examined. Moreover, even if the advertisement image about the same goods is displayed, it can analyze which advertisement image attracted the customer and the customer acquired and used the coupon. The data that can be acquired when the customer uses the coupon is only the code data of the coupon. At this time, if the table 80 shown in FIG. 7 is output, the situation can be analyzed by collating it.

FIG. 8 is an explanatory diagram of the configuration of the POS terminal device.
The illustrated POS terminal device 63 is provided with a card reader 64 and a communication device 65 that communicates with the mobile phone 15. For example, in the upper right of the figure, an example is shown in which the distribution device 81 records service contents on a magnetic card type coupon 82. When this coupon 82 is set in the card reader 64, the coupon data already described is read. Handling in the case of a magnetic card is almost the same as handling in the case of paper. On the other hand, when the two-dimensional barcode is displayed on the screen 51 (FIG. 1) and the coupon data is acquired by the mobile phone 15, the data is read and processed by the POS terminal device 63 with the configuration shown in the figure. .

  The communication device 65 provided in the POS terminal 63 includes a receiver 66, a data acquisition device 67, a determination unit 98, and the like. The receiver 66 has a function of communicating with the mobile phone 15 and receiving information such as coupon data stored therein. The data acquisition device 67 adds a coupon use time 97 to the acquisition data 96 received by the receiver 66 and transmits the acquired data 96 to the computer 11. The computer 11 receives this data and generates customer behavior detection data 32. As shown in FIG. 8, the mobile phone 15 stores data 91 including coupon identification information 92, coupon data 93, service information display time 94, and coupon information acquisition time 95. The coupon identification information 92 is a serial number given to each coupon. The coupon data 93 is data indicating the contents of the service. The service information display time 94 is time information acquired at the same time when coupon data is acquired. This is included in the advertisement display image. On the other hand, the coupon information acquisition time 95 is information acquired according to the built-in clock of the mobile phone at the time when the mobile phone actually reads the two-dimensional barcode.

  These pieces of information are stored in the POS terminal 63 as acquisition data 96 by the data acquisition device 67. The determination unit 98 analyzes the acquired data 96 and determines whether the coupon is a valid coupon. The service information display time 94 and the coupon information acquisition time 95 should almost coincide with each other even if the clock is slightly out of order. If it is far away, there is a possibility that code data has been obtained from an image taken by another person. Therefore, it is determined that the coupon is not valid. Based on the result, it is determined whether to provide a service. Note that coupons obtained by printing on magnetic cards or printers cannot be confirmed or required. The coupon data of the mobile phone may be downloaded from the computer 11 or the server 40 through a network. As described above, it is possible to acquire and collect information indicating the coupon usage record by the customer from the read information of the sales management terminal device. This makes it possible to analyze in detail the relationship between the advertisement image and the issuance of service information and the customer's product purchase. The code data reading device may be any device that performs reading by optical, magnetic, electrostatic, or any other means besides radio communication. The service information usage record may be collected by the same means as the coupon use record. Note that the code data may be changed so as to be distinguished from each other as the display time elapses. The form, shape, and structure may be arbitrarily changed. The display timing is arbitrary. For example, when a specific product is displayed, code data corresponding to the product is always displayed.

FIG. 9 is an explanatory diagram showing an example in which the product price changes according to the number of products desired to be purchased.
Here, purchase acceptance means 37 is newly provided. The purchase receiving means 37 receives, for example, input of purchase request information for products using the mobile phone 15. While viewing the screen 51, the customer transmits a purchase request for the product. A LAN or the like is used for communication. When there is a purchase request, information to that effect is transmitted from the purchase acceptance means 37 to the display control means 34. The product advertisement image includes a display of the number of purchase applicants (the number of purchased products) 57 and the product price 58. Here, the number of purchased products and the product price are linked. When there is a sufficient amount of merchandise, the application acceptance time is determined to be, for example, 30 minutes, and the merchandise price 58 is set to be lower as the number of purchase requesters (purchased merchandise) 57 increases. Then, acceptance of purchase requests, calculation of product prices, and display of the results are performed in real time. If the product purchase at this time increases, the effect of displaying the product advertisement image is sufficiently obtained. Note that the purchase request information may include information indicating that purchase of an arbitrary product is desired and the number of purchases.

FIG. 10 is an operation flowchart of the computer 11.
With reference to this figure, the operation for capturing and displaying the product advertisement image will be described. First, in step S <b> 11, the product advertisement image 42 is received from the server 40. In step S12, the product advertisement image 42 is stored in the storage device 20 of the computer 11. In step S13, the display management data 22 is referred to. Here, a schedule for displaying the product advertisement image 42 is recorded. In step S14, the output of the timer 35 is referred to and compared with the display time included in the display management data 22. In step S15, it is determined whether it is an advertisement display time. If it is not the advertisement display time, the processes of step S14 and step S15 are repeated. When the advertisement display time is reached, the process proceeds to step S16, the product advertisement image 42 is read out and transferred to the display means 50, and the content is displayed. In step S17, it is determined whether it is the advertisement end time. If it is not the advertisement end time, the process returns to step S16 and the display of the product advertisement image is continued. When the advertisement end time is reached, the process is terminated, and the display management data is referred again if necessary.

FIG. 11 is a flowchart for generating the customer behavior detection data 23.
The operation for detecting the presence / absence of actions such as purchase of a product by a customer, acquisition of an advertisement, acquisition of a coupon, and viewing of the product will be described with reference to FIG. First, in step S21, various reports are received from the POS terminal 63 and the sensor group 61 at an arbitrary timing. In step S22, when the receiving unit 31 receives the report, the receiving unit 31 refers to the timer 35 and acquires the reception time. Next, in step S23, the customer behavior detection means 32 generates customer behavior detection data 23 based on these data. In step S24, storage processing is performed in the storage device 20, and all processing ends.

FIG. 12 is a flowchart for the operation of outputting the correspondence analysis data 24.
In this figure, the operation of outputting the correspondence relationship between the display of the product advertisement image and the behavior of the customer as analysis data by the display control means 34 and the output means 33 will be described. First, in step S31, the customer behavior detection data 23 is read. Next, in step S32, a product to be analyzed is designated. Next, in step S33, data relating to the corresponding product is extracted. In step S34, correspondence analysis data 24 as already described with reference to the drawing for the product is generated. In step S35, this is stored in the storage device 20. In step S36, the result is displayed on the display of the computer 11. Note that the data may be output by a printer or the like.

FIG. 13 is a flowchart of a coupon processing operation.
Here, the coupon validity determination process will be described. First, in step S41, the reading device 64 of the POS terminal 63 shown in FIG. 8 reads coupon data. In addition, this example demonstrates the case where coupon data are recorded on the magnetic card. In step S42, the service information display time 94 is read. In step S43, the coupon information acquisition time 95 is read. In step S44, validity is determined. For example, when coupon data is acquired with a mobile phone, coupon data 93 is taken in from a two-dimensional barcode displayed beside the product advertisement image. At the same time, the service information display time 94 is read. On the other hand, when the mobile phone 15 is operated, the acquisition time 95 at which the coupon information is acquired is recorded together with the coupon data 93.

  The coupon data 93 and the service information display time 94 are simultaneously displayed on the screen 51 (FIG. 1). Accordingly, the timing at which the coupon data is displayed is taken into the mobile phone. This data is unchanged. On the other hand, the coupon information acquisition time 95 indicates the time when the coupon data is actually taken into the mobile phone 15. This time should be almost the same as the service information display time 94. If they are the same, it is determined in step S45 that they are valid. On the other hand, when a third party generates coupon data at a later date from a photograph taken of a two-dimensional barcode, the time when the coupon information is finally acquired is significantly different from the service information display time 94. At this time, it is determined that the service information is invalid. If it is determined that the service information is invalid, the process proceeds from step S45 to step S47. If it is determined that the service information is valid, the process proceeds from step S45 to step S46, and a service price setting process is performed. That is, settings such as a discount amount are executed on the POS terminal. Thereafter, the sales process is executed in step S47 using the POS terminal. At this time, if the service price is set, the corresponding discount is executed. If the service price remains at the initial value, it is sold at the normal sales price. As described above, coupons can be used.

  Note that the computer program executed by the arithmetic processing unit may be modularized in units illustrated in functional blocks, or may be integrated by combining a plurality of functional blocks. Further, the above computer program may be used by being incorporated into an existing application program. The computer program for realizing the present invention can be recorded on a computer-readable recording medium such as a CD-ROM and installed in an arbitrary information processing apparatus for use.

The block diagram which shows the specific example of the merchandise advertisement image delivery system by this invention. The hardware block diagram of said product advertisement image delivery system. Explanatory drawing of the main data memorize | stored in the memory | storage device. Explanatory drawing which shows the specific example of correspondence analysis data. Explanatory drawing which shows the specific example of the product advertisement image displayed on the screen. Issuing function part explanatory drawing of the advertisement and coupon which used the distribution apparatus. Explanatory drawing which shows the display time on the screen of a coupon, and the relationship of code data. FIG. 3 is a configuration explanatory diagram of a POS terminal device. Explanatory drawing which shows the example from which a goods price changes according to the number of goods desired to purchase. The operation | movement flowchart of the computer 11. FIG. The customer action detection data generation operation | movement flowchart. The output operation | movement flowchart of the corresponding | compatible analysis data 24. FIG. The processing operation flowchart of a coupon.

Explanation of symbols

11 computers, 10 networks, 40 servers, 41 storage devices, 42 product advertisement images, 43 coupon data, 20 storage devices, 30 arithmetic processing devices, 50 display means, 51 screens, 52 product photos, 53 coupon image data, 15 mobile phones Telephone, 60 interface, 61 sensor group, 62 distribution device, 63 POS (Point Of Sales) terminal, 21 product advertisement image, 22 display management data, 23 customer behavior detection data, 24 correspondence analysis data, 25 advertisement print data, 26 coupon Print data, 31 receiving means, 32 customer behavior detecting means, 33 output means, 34 display control means, 35 timer

Claims (14)

A receiving means for receiving the delivered product advertisement image;
Display means for displaying the product advertisement image to a customer;
Storage means for storing the display time of the product advertisement image;
Customer behavior detection means for quantitatively detecting a predetermined action on the customer's product;
A product advertisement image distribution system comprising: output means for outputting data indicating a correspondence relationship between a display time of the product advertisement image and the action time. The product advertisement image distribution system according to claim 1,
The storage means stores a corresponding relationship between each product and a display time of the product advertisement image when the product advertisement image includes advertisement images of a plurality of products. Distribution system. The product advertisement image distribution system according to claim 1,
The customer behavior detecting means acquires the sales result of the product from the input information of the sales management terminal device, and stores at least the sales time of the product in a storage device. The product advertisement image distribution system according to claim 1,
The customer behavior detecting means acquires a distribution quantity from a distribution device that automatically outputs and distributes a printed matter including a description of the product, and records it in a storage device together with a distribution time of the printed matter. Image distribution system. The product advertisement image distribution system according to claim 1,
The customer behavior detecting means acquires a usage record by a customer of a coupon for which a predetermined service is provided at the time of purchase of the product from a coupon output device, and records it in a storage device together with an output time of the coupon. Product advertisement image distribution system. The product advertisement image distribution system according to claim 1,
The product advertisement image distribution system, wherein the product advertisement image includes optically readable code data that functions as service information for providing a predetermined service when the product is purchased. The product advertisement image distribution system according to claim 6,
The content of the code data is changed as the display time of the advertisement image elapses. The product advertisement image distribution system according to claim 6,
The product sales management terminal device is provided with a reading device for the code data,
The product advertisement image distribution system characterized in that the customer behavior detection means acquires the usage record of the service information from the read information of the sales management terminal device and records it in a storage device. The product advertisement image distribution system according to claim 6,
The product advertisement image distribution system, wherein the service information is information indicating that the corresponding product is sold only to a customer who directly acquires the service information from the product advertisement image displayed on the display device. . The product advertisement image distribution system according to claim 1,
Purchase acceptance means for accepting input of purchase request information of the product included in the product advertisement image;
A display control means for calculating a product price corresponding to the number of products desired to be purchased and controlling the product number and the product price to be included and displayed in the product advertisement image. Product advertisement image distribution system. A transmission means for transmitting the product advertisement image;
Information acquisition means for acquiring from the transmission destination of the product advertisement image, a display time when the product advertisement image is displayed to the customer, and information indicating a result of quantitatively detecting a predetermined action on the customer's product; ,
A product advertisement image distribution server comprising output means for displaying and outputting a relationship between a display time of the product advertisement image and an action time. Computer
A receiving means for receiving the delivered product advertisement image;
Display means for displaying the product advertisement image to a customer;
Storage means for storing the display time of the product advertisement image;
Customer behavior detection means for quantitatively detecting a predetermined action on the customer's product;
Comparison display means for displaying and outputting the relationship between the display time of the product advertisement image and the action time;
Product advertisement image distribution program to function as. Computer
A receiving means for receiving the delivered product advertisement image;
Display means for displaying the product advertisement image to a customer;
Storage means for storing the display time of the product advertisement image;
Customer behavior detection means for quantitatively detecting a predetermined action on the customer's product;
Comparison display means for displaying and outputting a relationship between the display time of the product advertisement image and the action time,
A recording medium on which a product advertisement image distribution program to function as a recording medium is recorded. A receiving means for receiving a product advertisement image to be distributed;
Display means for displaying the product advertisement image to a customer;
Storing means for storing a display time of the product advertisement image;
A customer accompaniment detecting means quantitatively detecting a predetermined action on the product of the customer;
A display means for displaying and outputting a relationship between a display time of the product advertisement image and the action time;
Product advertisement image delivery method including

Images