JP2006263304A - Shopping bag equipped with entertainment factor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a shopping bag with an entertainment factor for enhancing its customer appeal by adding an unprecedented information thereto and thereby making it entertaining. <P>SOLUTION: A shopping bag 11, which is used by a retailer for wrapping merchandise bought by a customer in the course of commodity circulation, displays information having an entertainment factor. The entertaining information displayed on the shopping bag is composed of a plurality of different kinds of information. Moreover, the entertaining information comprises comics 12, quizzes, and questionnaires with prizes. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a shopping bag having an entertainment element, and more particularly relates to a shopping bag displaying entertainment information such as a comic, a quiz, a questionnaire with a prize, and the like.

  Traditionally, when a product is purchased at a supermarket, convenience store, or other retail store, the retailer hands over the shopping bag to the customer to pack the purchased product, or places the purchased product in the shopping bag. And other services.

  Shopping bags provided to customers by retailers are also called “U-packs” and “plastic bags”, and most are made of polyolefin film with a thickness of around 20 microns. Accounted for.

  Retailers can provide customers with this shopping bag as plain or print the name and logo of their store on the shopping bag and provide it to the customer. Some efforts were made to make it easier to identify certain things.

  In addition, retailers use flyers and pamphlets instead of advertisements (sales promotion) that distribute merchandise such as bargains sold at their stores to customers via newspaper inserts or direct mail. There is also an example in which a service is provided in which printed product information is printed on a shopping bag or the like and provided to a customer free of charge (see Patent Document 1).

  However, such an attempt is to replace the advertisements that have been done in newspaper inserts and direct mail with shopping bags, and it has not created new functions such as further increasing the attractiveness of customers.

  In addition, in order to cope with the charge for plastic shopping bags, an example of trying to reduce the economic burden by using advertising bags as advertising media to earn advertising fees and returning them to shopping bag users (See Patent Document 2).

This also uses shopping bags as an advertising medium to replace newspaper advertisements and flyers, and does not create a special new customer attraction function.
JP 2001-312239 JP2003-285847

  The present invention has been made in view of the background art as described above, and by adding information that has not been heretofore to the shopping bag, the shopping bag is provided with entertainment (entertainment) and the customer attraction is enhanced. The purpose is to provide a new function that can be used.

  In order to achieve such an object, in the invention described in claim 1, in the product distribution process, the retailer uses information that is entertainment (entertainment) in the shopping bag used to wrap the product purchased by the customer. Is displayed. Further, in the invention described in claim 2, the entertainment information displayed on the shopping bag is composed of information having a plurality of types of entertainment properties (entertainment).

  Further, in the invention described in claim 3, the information having entertainment property (entertainment property) is composed of comics, quizzes, and a questionnaire with prizes.

  Further, the invention described in claim 4 is configured such that the entertainment information is completed by the entertainment information described in a plurality of shopping bags.

  Customers who shop at supermarkets, convenience stores, and other retail stores place their purchases in shopping bags provided by retailers, or receive shopping bags with purchases from retailers and take them home. . At this time, the shopping bag having the above-described configuration is different from the one in which the store name, logo, or product advertisement is displayed as in the case of the conventional shopping bag, and the customer has the entertainment property displayed in the shopping bag. It feels a certain kind of freshness in the (entertainment) information, and it is strongly attracted and you can see it everywhere.

  For example, if a comic is displayed on the outside of a shopping bag, the customer will be curious about the comic, and will end up looking at the contents of the comic. It will be burned in your mind.

  When this happens, the customer will potentially have a desire to “see the continuation of the comic” or “want to see another comic”.

  By preparing a shopping bag in which a particular retailer displays such a variety of comics, customers with the above-described potential desires will re-shop at that particular retailer's store.

  That is, by displaying information with entertainment (entertainment) on the shopping bag, it becomes possible to provide a new customer suction function that was not found in conventional shopping bags.

  Further, by completing one piece of entertainment information with entertainment information described in a plurality of shopping bags, it is possible to stimulate the customer's intellectual curiosity and further increase the customer's attractiveness.

  Hereinafter, the contents of the present invention will be described in detail with reference to the drawings.

  In the present invention, a shopping bag refers to what a retailer provides to a customer free of charge or a charge for packaging a product purchased by the customer, and also refers to what is also called a U bag or a shopping bag. Most of such shopping bags are made of polyolefin film as described above, but may be a paper bag using kraft paper or a laminate bag. In addition, the size and shape of the shopping bag are inevitably determined from the function of packaging products, and are not limited to specific ones.

  In the present invention, information having entertainment (entertainment) refers to, for example, comics, quizzes, questionnaires with sweepstakes, novels, and paintings, portraits, characters, and the like that can be collected.

  Manga is a concept that includes everything from a complete episode to serialized articles, and all types of comics that are published in newspapers, magazines, books, etc. can be targeted.

  In addition, quizzes cover a wide range of subjects, such as those for training general education and trivia, crosswords, and searching for mistakes.

  Furthermore, as a questionnaire with sweepstakes, for example, a questionnaire for collecting marketing information is displayed, and a gift etc. is presented to the customer who answered the questionnaire, thereby stimulating customer gambling, etc. Is the target.

  Further, for example, a novel of a series such as a serial novel or a novel of a one-story completion type can be handled as information with entertainment (entertainment).

  Also, as paintings, portraits, characters, etc. that can be the object of collection, things that can attract collectors' interests such as autographed portraits of Japanese soccer players and characters that appear in popular anime are entertainment properties (entertainment) Information).

  In addition, about the novel of the series thing mentioned here, and the thing which can become the object of collection, a series of information will be completed by collecting a plurality of shopping bags.

  By displaying information with entertainment (entertainment) as described above on the shopping bag, customers will be exposed to such information. For example, “I want to see the continuation of the comic” or “ Potentially wants to see ".

  At present, convenience stores, etc. are competitive in price, assortment, etc. at any affiliated store, and competition is being developed simply because of the good location conditions.

  In such a situation, if the potential desire as described above can be brought to the customer, this will function as a customer attraction, and can be used as a means of sales promotion in the retail industry. .

  FIG. 1 shows an example of a comic displayed on a shopping bag. In this comic, a frame divided like a comic printed on a paper medium is displayed, but it may be in a format without frame division. The comics may be monochrome, full color, or partially colored.

  FIG. 2 shows an example of two cartoons displayed on a shopping bag. As in this example, a plurality of types of comics may be displayed according to the size of the shopping bag, or a combination of comics and quizzes, questionnaires with prizes, or the like may be displayed.

  Further, the shopping bag may be displayed with a QR code, for example, in addition to displaying the information with entertainment (amusement) as described above. Using this QR code, customers can easily access the appropriate retailer's website using their mobile phone or other information device, allowing them to see the rest of the comics, Can be confirmed, and can even be used for answering surveys with sweepstakes.

  Further, by combining electronic bar code, address information, etc. (for example, the above-mentioned QR code and URL) and information with entertainment (entertainment), advanced sales promotion is possible.

  For example, by making it possible to collect personal profiles and purchase records of products using the Internet and mobile terminals, actual information including electronic information exchange and distribution means such as portal sites and mobile sites, etc. Efficient sales promotion that integrates stores and electronic stores is possible.

  In addition, as a method of displaying entertainment (entertainment) information on the shopping bag, it can be displayed by printing directly on the shopping bag, but entertainment (entertainment) information is printed on the sticker. In addition, it may be displayed by pasting it on a shopping bag.

FIG. 1 is a diagram showing a first embodiment according to the present invention, and shows an example in which a comic is displayed as information with entertainment (entertainment). FIG. 2 is a diagram showing a second embodiment according to the present invention, and shows an example in which two kinds of comics are displayed.

Explanation of symbols

11 Shopping bag
12 cartoon
13 cartoon
14 cartoon

Claims (4)

  A shopping bag used by a retailer to wrap a product purchased by a customer in a merchandise distribution process, wherein entertainment information is displayed on the shopping bag.   2. The shopping bag according to claim 1, wherein the entertainment information displayed on the shopping bag comprises a plurality of types of entertainment information.   3. The shopping bag according to claim 1, wherein the entertainment information is a comic, a quiz, a questionnaire with a prize, and a novel. 4. The shopping bag according to claim 1, wherein the entertainment information is completed by entertainment information described in a plurality of shopping bags.

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