JP2006235873A - Contents relay server, contents distribution system and contents relay method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve the convenience of the contents browsing of each user. <P>SOLUTION: A contents relay server 10 is provided with a number of access database 11 for relaying data between a portable terminal 20 and a contents server 30 in which contents are stored, and for storing information specifying the contents and the number of access to the link destination contents in every portable terminal 20 by associating them with each other, a receiving part 12 for receiving a contents acquisition request from the portable terminal 20 with the information specifying the link origin contents, a terminal information acquiring part 13 for acquiring the terminal information, a database updating part 14 for updating the number of access database 11 based on each acquired information, a contents converting part 15 for generating the contents whose link display position has been changed based on the number of access to the link destination contents stored in the number of access database 11 and a transmitting part 16 for transmitting the generated contents. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a content relay server, a content distribution system, and a content relay method.

Conventionally, it has been proposed to arrange links provided in content such as web pages in the order of the number of accesses, that is, to arrange links in descending order of user interest (see, for example, Patent Document 1 below).
JP 2002-99567 A

  However, the content in which links are arranged by the above method is one in which links are arranged in the generally popular order, but does not necessarily reflect the intentions of all users. In particular, in a content provided with various types of links such as a portal site, it is often the case that the links are not suitable for the user due to the interest and interest of each user.

  The present invention has been made to solve the above problems, and provides a content relay server, a content distribution system, and a content relay method that can improve the convenience of content browsing for individual users. Objective.

  In order to achieve the above object, a content relay server according to the present invention is a content relay server that relays data between an information terminal and a content server that stores content, and includes information specifying the content and the content. The access number database stored for each information terminal in association with the number of accesses to the link destination content, and the acquisition request for the content including information for specifying the content from the information terminal is changed to the link source content related to the acquisition request. Receiving means for receiving together with information to be identified, terminal information obtaining means for obtaining terminal information for identifying the information terminal that has transmitted the content obtaining request, information received by the receiving means, and obtained by the terminal information obtaining means Database updating means for updating the access number database based on the information; Content in which the display position of the link included in the content related to the content acquisition request is changed based on the access count to the link destination content stored in the access count database regarding the content related to the content acquisition request acquired from the content server Content conversion means for generating the content, and transmission means for transmitting the content generated by the content conversion means to the information terminal as the content related to the content acquisition request.

  In the content relay server according to the present invention, each time there is a content acquisition request (access to content) from the information terminal, the number of accesses from which link (link source content) the content acquisition request is information Counted for each terminal. Based on the number of accesses, content in which the display position of the link included in the content related to the content acquisition request is changed is generated and transmitted to the information terminal. Therefore, the access tendency for each information terminal, that is, the content in which links are arranged in accordance with the interests of the individual users and the interests of the individual users are transmitted, and the convenience of content browsing for the individual users can be improved.

  A content relay server according to the present invention is a content relay server that relays data between an information terminal and a content server that stores content, and that specifies information for specifying content and links to content linked to the content. The access number database stored for each information terminal in association with the access probability, and the acquisition request for the content including information for specifying the content from the information terminal, together with the information for specifying the link source content related to the acquisition request Receiving means for receiving, terminal information obtaining means for obtaining terminal information for identifying the information terminal that has transmitted the content obtaining request, information received by the receiving means, information obtained by the terminal information obtaining means, and predetermined information A database updater that updates the access count database based on rules And the display position of the link included in the content related to the content acquisition request based on the access probability to the link destination content stored in the access count database regarding the content related to the content acquisition request acquired from the content server Content conversion means for generating the content, and transmission means for transmitting the content generated by the content conversion means to the information terminal as the content related to the content acquisition request. According to this configuration, since the access probability updated by a predetermined rule is used instead of simply using the number of accesses, for example, a link that has not been seen by the user due to screen restrictions and function restrictions in the information terminal is used. It is possible to further improve the convenience of content browsing for individual users, such as displaying it at a position that is noticeable to the user.

  By the way, the present invention can be described as an invention of a content relay server as described above, and can also be described as an invention of a content distribution system and a content relay method as follows. This is substantially the same invention only in different categories and the like, and has the same operations and effects.

  A content distribution system according to the present invention is a content distribution system including an information terminal, a content server storing content, and a content relay server that relays data between the information terminal and the content server. The content relay server includes an access number database that stores information for identifying content in association with the number of accesses to the linked content from the content for each information terminal, and information for identifying the content from the information terminal. Receiving means for receiving the content acquisition request together with information specifying the link source content related to the acquisition request; terminal information acquiring means for acquiring terminal information specifying the information terminal that has transmitted the content acquisition request; Information received by the means and terminal information acquisition means Based on the number of accesses to the linked content stored in the access number database related to the content related to the content acquisition request acquired from the content server, and the database updating means for updating the access number database based on the obtained information , Content conversion means for generating content in which the display position of the link included in the content related to the content acquisition request is changed, and transmission for transmitting the content generated by the content conversion means to the information terminal as content related to the content acquisition request And means.

  The content relay method according to the present invention relays data between an information terminal and a content server storing content, and associates information specifying the content with the number of accesses to the link destination content from the content. A content relay method in a content relay server that includes an access number database stored for each information terminal, wherein the acquisition request for the content including information for specifying the content from the information terminal is changed to the link source content related to the acquisition request. A reception step that is received together with the information to be identified; a terminal information acquisition step that acquires terminal information that specifies the information terminal that has transmitted the content acquisition request; and the information received in the reception step and the terminal information acquisition step Access count data based on information A database update step for updating the database and the number of accesses to the linked content stored in the number-of-accesses database related to the content related to the content acquisition request acquired from the content server. A content conversion step for generating content in which the display position of the included link is changed, and a transmission step for transmitting the content generated in the content conversion step to the information terminal as the content related to the content acquisition request. To do.

  The content relay method according to the present invention relays data between an information terminal, a content server storing the content, and the information terminal and the content server, and also specifies information specifying the content and a link destination from the content A content relay method in a content distribution system configured to include a content relay server having an access number database stored for each information terminal in association with the number of accesses to the content, wherein the content relay server is connected from the information terminal A receiving step for receiving the content acquisition request including information for specifying the content together with information for specifying the link source content related to the acquisition request, and acquiring terminal information for specifying the information terminal that has transmitted the content acquisition request Terminal information acquisition step and reception Based on the information received in the step and the information acquired in the terminal information acquisition step, it is stored in the database update step for updating the access number database, and the access number database for the content related to the content acquisition request acquired from the content server. The content conversion step for generating the content in which the display position of the link included in the content related to the content acquisition request is changed based on the number of accesses to the linked content, and the content generated in the content conversion step is acquired. And a transmission step of transmitting to the information terminal as the content related to the request.

  According to the present invention, the access tendency for each information terminal, that is, the content in which the link is arranged in accordance with the interest of each individual user is transmitted, and the convenience of browsing the content of each individual user can be improved. .

  DESCRIPTION OF EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted.

  FIG. 1 shows a configuration of a content distribution system 1 according to the present invention. As shown in FIG. 1, the content distribution system 1 is configured to include a content relay server 10 according to the present invention, a mobile terminal 20, and a content server 30, and in response to a request from the mobile terminal 20 In this system, content is distributed from the server 30.

  The content here refers to sentences, images, and the like expressed in digital data, which are displayed on the display device 21 provided in the mobile terminal 20 and can be visually recognized. In addition, the content includes a link, and by specifying the link on the mobile terminal 20, an acquisition request for another content can be made. However, the content distributed in the content distribution system 1 does not include a link, and may simply include content that is a link destination. Specifically, the content corresponds to document data (HTML file) described in, for example, HTML (HyperText Markup Language). In the case of an HTML file, the link is included as a URL (Uniform Resource Locator) that is information for specifying a location on the network. In addition to the HTML file, the content may be image data in which a link is embedded as data. In the following description, it is assumed that the content is an HTML file.

  Hereinafter, each component of the content distribution system 1 will be described. The content relay server 10 is connected to the mobile terminal 20 and the content server 30 via a network, and is a device that relays data between the mobile terminal 20 and the content server 30. The content relay server 10 receives a content acquisition request from the mobile terminal 20 and acquires content related to the acquisition request from the content server 30. The content relay server 10 generates content in which the display position of the link included in the content is changed, and transmits the generated content to the mobile terminal 20. The functional configuration of the content relay server 10 and the display position changing process will be described later in more detail. Specifically, the content relay server 10 is realized by a server device including hardware such as a CPU (Central Processing Unit), a memory, a storage, and a communication module. The content relay server 10 is preferably included in the function of a proxy server provided for the mobile terminal 20 to access the content server 30.

  The portable terminal 20 is an information terminal operated by a user, and can display the acquired content with the display device 21. The mobile terminal 20 has a data communication function, and can be connected to the content relay server 10 via the network N as shown in FIG. The content is acquired from the content server 30 by transmitting a content acquisition request to the content relay server 10 using this communication function. For example, when the content is an HTML file, as shown in FIG. 2, character information such as “sports” and “weather” is displayed on the display device 21 of the mobile terminal 20 in order from the top for each line. In addition, each of the above displays is associated with a link, and the information for each line is selected (indicating that “News” is outlined), and the user clicks, etc. The content acquisition request related to the link is transmitted to the content relay server 10. The mobile terminal 20 is provided with information for specifying the mobile terminal 20 such as a telephone number.

  Specifically, the portable terminal 20 includes hardware such as a CPU (Central Processing Unit), a memory, a storage, and a communication module. Specifically, for example, a mobile phone corresponds. The network N is preferably a mobile communication network. Alternatively, the portable terminal 20 may be a PDA (Personal Digital Assistance) or the like, and may not be a portable one such as a PC (Personal Computer). Further, the network N may be a wired network such as the Internet other than the mobile communication network. Although only one mobile terminal 20 is illustrated in FIG. 1, the content distribution system 1 usually includes a plurality of mobile terminals 20.

  The content server 30 is a device that stores content. Further, the content server 30 transmits content to the mobile terminal 20 or the like in response to a request via a network such as the Internet. In the present embodiment, the content server 30 is connected to the content relay server 10 via a network such as the Internet, and transmits content to the mobile terminal 20 via the content relay server 10. Specifically, the content server 30 corresponds to, for example, a web server that stores a web page composed of an HTML file and transmits the web page in response to a request. Although only one content server 30 is illustrated in FIG. 1, the content distribution system 1 usually includes a plurality of content servers 30.

  Hereinafter, each function of the content relay server 10 will be described. As shown in FIG. 1, the content relay server 10 includes an access number database 11, a reception unit 12, a terminal information acquisition unit 13, a database update unit 14, a content conversion unit 15, and a transmission unit 16. The

  The number-of-accesses database 11 is a database that stores information for identifying content and the number of accesses from the content to the linked content for each portable terminal 20. Specifically, the access number database 11 holds information by storing each data in the table 52 shown in FIG. The table 52 is prepared for each mobile terminal 20, and for each table 52, for example, which table 52 is associated with which mobile terminal 20 is associated with terminal information that identifies the mobile terminal 20 such as a telephone number. Can be judged.

  As shown in FIG. 3, the table 52 stores “URL of link source content”, “URL of link destination content”, and “number of accesses” in association with each other. “URL of link source content” is information for specifying the content of the link source. “URL of link destination content” is information for specifying the content related to the link included in the link source content, that is, information for specifying the link destination content. The “number of accesses” is the number of times that the mobile terminal 20 uses the link of the link source content and makes an acquisition request for the link destination content, that is, the link source content is accessed from the link of the link source content. It is the number of times. Specifically, the data shown in the first line of the table 52 in FIG. 3 indicates that the mobile terminal 20 specified by the telephone number “090-XXXX-XXXX” has the URL “http: //abc.de.fg/index”. The content (link destination content) specified by the URL “http: //abc.de.fg/a.html” is accessed once from the link of the content (link source content) specified by “.html”. Show.

  The access number database 11 is implemented by using, for example, a relational database. Data stored in the access number database 11 is updated by the database update unit 14.

  The receiving unit 12 is a receiving unit that receives an acquisition request for the content including information for specifying the content from the mobile terminal 20. The receiving unit 12 also receives information for specifying the link source content together with the content acquisition request. Reception is performed via the network N. The information specifying the content corresponds to, for example, the above URL, and is preferably included in the above content acquisition request. When the mobile terminal 20 does not transmit the acquisition request via the content link, the reception unit 12 does not receive information specifying the link source content or receives information that there is no link source content. Is done. The acquired information is transmitted to the database update unit 14 in order to update the access number database 11, and is also transmitted to the content conversion unit 15 in order to acquire content related to the acquisition request.

  The terminal information acquisition unit 13 is a terminal information acquisition unit that acquires terminal information for specifying the mobile terminal 20 that has transmitted the content acquisition request. The terminal information specifically corresponds to the above telephone number or the like. Acquisition of terminal information may be performed with reference to an acquisition request received by the receiving unit 12 or may be acquired from a network N that is a mobile communication network, for example. The acquired terminal information is transmitted to the database update unit 14 in order to update the access number database 11.

  The database update unit 14 is a database update unit that receives the terminal information from the terminal information acquisition unit 13 and the information specifying the link source and the link destination content from the reception unit 12 and updates the access number database 11. Specifically, the update is a process of increasing the number of accesses related to the terminal information, the link source and the link destination content in the table 52 of the access number database 11 by “1”.

  The content conversion unit 15 changes the display position of the link included in the content related to the content acquisition request based on the number of accesses to the link destination content stored in the access number database 11 regarding the content related to the content acquisition request. Content conversion means for generating content. It is assumed that the display position is changed according to a predetermined rule and contributes to improving the convenience of the user's content browsing, such as arranging a large number of accesses at a position where the user can easily browse the content. A specific method for changing the display position will be described later. The generated content is transmitted to the transmission unit 16 for transmission to the mobile terminal 20. The content conversion unit 15 is also a content acquisition unit that acquires content related to a content acquisition request.

  The transmission unit 16 is a transmission unit that transmits the content generated by the content conversion unit 15 to the portable terminal 20 as the content related to the content acquisition request. Transmission is performed via the network N.

  Subsequently, processing in the content distribution system 1 will be described focusing on processing executed by the content relay server 10 according to the present embodiment. This process is a series of processes from the time when the mobile terminal 20 makes a content acquisition request until the content related to the acquisition request is acquired. This process is roughly divided into “the access number database 11 in the content relay server 10. The update process "and the" process for generating the content whose link display position has been changed and transmitting it to the portable terminal 20 "are included. Hereinafter, the two processes will be described separately for easy understanding.

  First, the process of updating the access number database 11 will be described with reference to the sequence diagram of FIG. First, the mobile terminal 20 transmits a content acquisition request to the content relay server 10 via the network N (S01). The content acquisition request is transmitted with a user operation as a trigger. For example, it is performed by designating a link of content displayed on the display device 21 of the mobile terminal 20 (this content is acquired in advance by this processing or the like). This content acquisition request includes the URL of the content (link destination content) related to the acquisition request, the URL of the link source content, and the telephone number (terminal information) of the mobile terminal 20. Specifically, for example, when the content shown in FIG. 2 is displayed on the mobile terminal 20 and the link of “Sweep Prize” is selected and designated from there, “URL related to the content of“ Sweep Prize ””, “Display” The URL of the content ”and the telephone number of the portable terminal 20 are transmitted. When the user makes a content acquisition request by inputting a URL or the like, the URL of the link source content is not included in the acquisition request. In the content relay server 10, the receiving unit 12 receives the content acquisition request transmitted from the mobile terminal 20.

  Subsequently, in the content relay server 10, the terminal information acquisition unit 13 refers to the acquisition request received by the reception unit 12 and acquires the telephone number of the mobile terminal 20 that has made the content acquisition request (S02). The telephone number may be acquired from the network N.

  Subsequently, the URL of the link destination content and the link source content is transmitted from the reception unit 12, and the telephone number of the mobile terminal 20 is associated with the terminal information acquisition unit 13 and transmitted to the database update unit 14. The database update unit 14 receives the information and updates the access number database 11 based on the information (S03). Specifically, the number of accesses related to the terminal information, the link source and the link destination content is increased by “1”. In the specific example of FIG. 2 described above, the number of accesses related to the link destination content of the “stakes” of the content (link source content) displayed as shown in FIG. Here, it is assumed that the number of accesses related to other linked content is “0”. If there is no record to be updated (in this case, for example, the database update unit 14 confirms that there is no record in response to an inquiry to the access count database 11 that “the record does not exist”. It is preferable to generate a record to be updated without performing update processing.

  The process for updating the access number database 11 has been described above. Hereinafter, a process of generating content in which the display position of the link is changed and transmitting it to the mobile terminal 20 will be described using the sequence diagram of FIG.

  First, the transmission of the content acquisition request by the mobile terminal 20 described above and the reception of the content acquisition request by the content relay server 10 are common to the processing of S01 described above. Here, the reception unit 12 transmits the received content acquisition request to the content conversion unit 15.

  Subsequently, the content conversion unit 15 refers to the content acquisition request (the URL of the link destination content included therein) and transmits a content transmission request related to the content acquisition request to the content server 30 (S04). The content server 30 receives the transmission request and transmits the content related to the transmission request to the content relay server 10 (S05). In the content relay server 10, the content conversion unit 15 receives the content transmitted from the content server 30.

  Subsequently, the content conversion unit 15 refers to the access number database 11 and generates content in which the display position of the link of the received content is changed (S06). The content in which the link display position is changed is generated, for example, as follows. First, records for all link destination contents stored in the access count database 11 and whose content related to the content acquisition request is the link source content are acquired. Subsequently, by referring to this record, contents rearranged so that links are displayed in descending order from the top are generated. Specifically, when the “Sweep Prize” link is designated (clicked) in the previous access as in the example using FIG. 2 described above, the number of accesses of the “Sweep Prize” link is larger than the other links. Therefore, the content is generated so that the link of the “sweep prize” is displayed at the top. In addition to rearranging the content in the order of the number of accesses, for example, a content having a large number of accesses may be arranged at a location that is easily noticeable by the user in the content layout.

  The generated content is transmitted to the transmission unit 16, and is transmitted to the mobile terminal 20 related to the content acquisition request by the transmission unit 16 (S07). The portable terminal 20 receives the content and displays it on the display device 21 (S08). For example, as shown in FIG. 6, in the above example, the “stakes” link is displayed at the top.

  The above is the processing for generating the content in which the display position of the link is changed. The process of generating the content in which the display position of the link is changed can be executed even when the information for specifying the link source content is not included in the content acquisition request.

  In the process of S06, when there is no record to be referenced in the table of the access number database 11 such as when the link source content is accessed for the first time by the mobile terminal 20, the content conversion unit 15 In response to the inquiry to the database 11, it can be known that there is no record by replying that “the record does not exist”. Here, a new record is generated. The record is generated using, for example, the link source content acquired in S04 and S05. At this time, it is preferable to acquire a URL related to the link by extracting an anchor tag or the like and generate records relating to all link destinations of the link source content. For example, the URL of the link source content (content displayed as shown in FIG. 2 in the above specific example) is “http: //opq.rs.tu/index.html”, and the link of the content is related The URLs (URLs of linked contents such as “news”, “weather”, “sweepstakes” in the specific example of FIG. 2) are “http: //opq.rs.tu/a.html”, “http: / In the case of “/opq.rs.tu/b.html”, “http: //opq.rs.tu/c.html”, etc., a record 53 of the table 52 shown in FIG. 3 is generated. “0” is registered for all the access numbers of the generated records. In this case, the content with the link position changed in S06 is not generated, and the content acquired in S04 and S05 is transmitted to the mobile terminal 20.

  In addition, the two processes described above (the process of updating the access number database 11 and the process of generating content in which the display position of the link is changed) are a series of processes, but since they are not related to each other after S01, Such a process may be performed first, or two processes may be performed in parallel.

  As described above, according to the present embodiment, as the number of accesses from the mobile terminal 20 increases, the link can be arranged at a position where the user can easily specify browsing or clicking. Therefore, the access tendency for each portable terminal 20, that is, the content in which links are arranged in accordance with the interests of the individual users, is transmitted, and the convenience of content browsing for the individual users can be improved.

  In particular, in a portable terminal 20 such as a mobile phone or a PDA where the display range of the display device 21 is not as wide as a PC monitor or the like, it is easy to view and specify the link position, which improves convenience. Greatly contributes.

  Further, instead of simply changing the link position from the number of accesses as in the above-described embodiment, the access probability for each link is calculated based on information received by the receiving unit 12 and a predetermined rule, The link display position may be determined based on the access probability. For example, the present invention may be implemented in the following forms. Note that the access probability here is not necessarily a mathematical probability, and includes a parameter indicating the degree of access to the linked content.

ここで、ΔＰ（ｉ）はリンクＬ_ｉのアクセス確率Ｐ（ｉ）の更新量を表す。上からｊ番目に表示されるリンクＬ_ｊが指定（クリック）されたときの更新量ΔＰ（ｉ）は、以下の（２）式により表される。

なお、アクセス確率Ｐ（ｉ）の初期値は０である。 The access probabilities shown below are for those in which links are displayed in order from the top like the content displayed in FIG. In the link source content, let the link displayed i-th from the top be L _i (0 <i <N + 1). Here, N is the total number of links included in the link source content. If the total number of accesses from the link source content to the link destination content is K times, the link access probability P (i) in the link source content is updated using the following equation (1).

Here, [Delta] P (i) represents the amount of updated access probability P (i) of the link _{L i.} The update amount ΔP (i) when the _jth link L _j displayed from the top is designated (clicked) is expressed by the following equation (2).

Note that the initial value of the access probability P (i) is zero.

Usually, since the user browses the link from above, the link L _i (i <j) displayed above the link L _j is browsed by the user, but is not selected because it is not selected. It is considered to be a link, and the update amount ΔP (i) is set to zero. In addition, the link L _i (i> j) displayed below the link L _j is highly likely not to be viewed by the user, and it cannot be determined whether or not the link is unnecessary for the user, so the update amount ΔP (i ) Is ½. In particular, in the portable terminal 20 such as a mobile phone or a PDA in which the display range of the display device 21 is limited, the display device 21 may not be displayed.

  Since the content relay server 10 knows in what order the links are arranged, the database update unit 14 specifies the content related to the acquisition request by holding the above-described rules. The access probability can be calculated using the information received by the receiving unit 12 such as information.

  Thus, the calculated access probability P (i) is stored in the table 62 as shown in FIG. The access probability P (i) is stored in association with information specifying link source content (omitted in FIG. 7) and information specifying link destination content, as in the above-described embodiment. The table 62 is provided for each mobile terminal 20 (information for specifying the mobile terminal 20 in the table 62 shown in FIG. 7 is omitted).

  The update of the access probability is performed at the update timing of the access number database 11 in the above-described embodiment (S03), and the content conversion unit 15 changes the display position of the link (S06) This is done with reference to the probability. It is assumed that the display position is changed according to a predetermined rule and contributes to the improvement of the convenience of the user's content browsing, such as placing an item having a high access probability at a position where the user can easily browse the content. The change of the display position of the link is, for example, such that the links are displayed in descending order of access probability. In addition to this, for example, a content having a high access probability may be arranged in a location that is easily noticeable by the user in the content layout.

  A specific example of updating the access probability and changing the display position of the link will be shown. Assume that the access probability P (i) to each link destination content in the same link source content is shown in FIG. 7A, and the total number of accesses to the link destination content is zero. Here, it is assumed that the links are displayed in the order of the table in FIG. 7A from the top, that is, “1”, “2”, “3”, “4”, “5”, “6”. . When this display is old and a link of “4” is designated, the update amount ΔP (i) of the access probability P (i) of each link is calculated by the above equation (1) and is shown in FIG. It becomes like this. Based on the update amount ΔP (i), the access probability P (i) is updated and becomes as shown in FIG. Therefore, when the link source content is accessed next from the same portable terminal 20, the access probability P (i) is in descending order, that is, “4”, “5”, “6”, “1”, “2”. , Contents to be displayed in the order of “3” are generated. Next, when the link “6” is designated, the access probability P (i) is updated in the same manner as described above, as shown in FIG.

  Further, in the example of the display of FIG. 2 used in the above-described embodiment, when the “Sweep Prize” link is designated, the link (“News” to “Learning”) displayed above the “Sweep Prize” link is displayed. The access probability of the link (link) is 0, and the access probability of the link (the link from “recruitment” to “coupon”) displayed below the “sweepstakes” link is ½. When the link source content is next accessed from the same mobile terminal 20, the link displayed below the "Swee" link is displayed above the "Swee" link as shown in FIG. Content whose display position has been changed so as to be displayed above the link is generated. The link that was displayed above the “Sweepstakes” link is considered to be a less-needed link for the user because it is located in a position more visible to the user than the “Sweepstakes” link but is not specified. , The access probability of those links can be set low and can be displayed in the lower order. On the other hand, the links displayed below the “Sweepstakes” link may not have been seen by the user and may be a link that is highly necessary for the user. Can be set high and displayed at the top.

  According to the embodiment using the above access probability, a link that has not been designated is also weighted under a predetermined condition and considered. Therefore, for example, in the mobile terminal 20 with a limited display range, a link that does not enter the display range and has not been browsed by the user unless scrolling can be arranged at the top. That is, it is possible to further improve the convenience of content browsing for each user, such as displaying a link that has not been seen by the user due to screen restrictions and function restrictions on the mobile terminal 20 at a position that is visible to the user.

  Note that when the access probability is used as described above, it is not always necessary to store the access count of each link in the access count database 11. Further, it is not always necessary to use the above rule for updating the access probability. For example, the update amount ΔP (i) when (i> j) in equation (2) may be an arbitrary real number between 0 and 1.

It is a figure which shows the structure of the content relay server which concerns on embodiment of this invention, and the structure of the content delivery system containing a content relay server. It is a figure which shows an example of the content displayed on the portable terminal. It is a figure which shows the table of the access number database. It is a sequence diagram which shows the process which updates the access number database in a content relay server. It is a sequence diagram which shows the process which produces | generates the content which changed the display position of the link in a content relay server, and transmits to a portable terminal. It is a figure which shows an example of the content by which the display position of the link displayed on the portable terminal was changed. It is a figure which shows the table of the access number database which stored the access probability. It is a figure which shows an example of the content by which the display position of the link was changed using access probability.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Content distribution system, 10 ... Content relay server, 11 ... Access number database, 12 ... Reception part, 13 ... Terminal information acquisition part, 14 ... Database update part, 15 ... Content conversion part, 16 ... Transmission part, 20 ... Mobile Terminal, 21 ... display device, 30 ... content server.

Claims (5)

A content relay server that relays data between an information terminal and a content server that stores content,
An access number database for storing information identifying the content and the number of accesses to the linked content from the content for each information terminal;
Receiving means for receiving an acquisition request for the content including information for specifying the content from the information terminal together with information for specifying a link source content related to the acquisition request;
Terminal information acquisition means for acquiring terminal information for identifying the information terminal that has transmitted the content acquisition request;
Database updating means for updating the access number database based on the information received by the receiving means and the information obtained by the terminal information obtaining means;
Based on the access count to the link destination content stored in the access count database for the content related to the content acquisition request acquired from the content server, the display position of the link included in the content related to the content acquisition request is determined. Content conversion means for generating changed content;
Transmission means for transmitting the content generated by the content conversion means to the information terminal as content related to the content acquisition request;
A content relay server comprising: A content relay server that relays data between an information terminal and a content server that stores content,
An access number database that stores the information for identifying the content in correspondence with the access probability to the linked content from the content for each information terminal;
Receiving means for receiving an acquisition request for the content including information for specifying the content from the information terminal together with information for specifying a link source content related to the acquisition request;
Terminal information acquisition means for acquiring terminal information for identifying the information terminal that has transmitted the content acquisition request;
Database updating means for updating the access number database based on information received by the receiving means, information obtained by the terminal information obtaining means and predetermined rules;
Based on the access probability to the link destination content stored in the access count database for the content related to the content acquisition request acquired from the content server, the display position of the link included in the content related to the content acquisition request Content conversion means for generating changed content;
Transmitting means for transmitting the content generated by the content conversion means to the information terminal as content related to the content acquisition request;
A content relay server comprising: A content distribution system including an information terminal, a content server storing content, and a content relay server that relays data between the information terminal and the content server,
The content relay server is
An access number database for storing information identifying the content and the number of accesses to the linked content from the content for each information terminal;
Receiving means for receiving an acquisition request for the content including information for specifying the content from the information terminal together with information for specifying a link source content related to the acquisition request;
Terminal information acquisition means for acquiring terminal information for identifying the information terminal that has transmitted the content acquisition request;
Database updating means for updating the access number database based on the information received by the receiving means and the information obtained by the terminal information obtaining means;
Based on the access count to the link destination content stored in the access count database for the content related to the content acquisition request acquired from the content server, the display position of the link included in the content related to the content acquisition request is determined. Content conversion means for generating changed content;
Transmitting means for transmitting the content generated by the content conversion means to the information terminal as content related to the content acquisition request;
A content distribution system comprising: Access that relays data between the information terminal and the content server that stores the content, and stores the information specifying the content in correspondence with the number of accesses to the linked content from the content for each information terminal A content relay method in a content relay server comprising a number database,
A receiving step of receiving an acquisition request for the content including information for specifying the content from the information terminal together with information for specifying a link source content related to the acquisition request;
A terminal information acquisition step of acquiring terminal information for identifying an information terminal that has transmitted the content acquisition request;
A database update step for updating the access number database based on the information received in the reception step and the information acquired in the terminal information acquisition step;
Based on the access count to the link destination content stored in the access count database for the content related to the content acquisition request acquired from the content server, the display position of the link included in the content related to the content acquisition request is determined. A content conversion step for generating the modified content;
Transmitting the content generated in the content conversion step as content related to the content acquisition request to the information terminal;
A content relay method comprising: The information terminal, the content server storing the content, and the data are relayed between the information terminal and the content server, and the information specifying the content is associated with the number of accesses to the link destination content from the content. A content relay method in a content distribution system including a content relay server having an access number database stored for each information terminal,
The content relay server is
A receiving step of receiving an acquisition request for the content including information for specifying the content from the information terminal together with information for specifying a link source content related to the acquisition request;
A terminal information acquisition step of acquiring terminal information for identifying an information terminal that has transmitted the content acquisition request;
A database update step for updating the access number database based on the information received in the reception step and the information acquired in the terminal information acquisition step;
Based on the access count to the link destination content stored in the access count database for the content related to the content acquisition request acquired from the content server, the display position of the link included in the content related to the content acquisition request is determined. A content conversion step for generating the modified content;
Transmitting the content generated in the content conversion step as content related to the content acquisition request to the information terminal;
A content relay method comprising:

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