JP2006227667A - Advertisement contract system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To charge advertising rates by contracting advertisements depending on a request from an advertiser with respect to individual commodities exhibited in a store. <P>SOLUTION: A specific time in a specified counter zone is determined as an advertisement frame, and an advertising rate table setting a predetermined charge for every individual advertisement frame, respectively, is registered in a means 60 through a means 70. The advertising information requested from the advertiser A with respect to the specified advertisement frame is registered in a relevant advertisement frame in an advertising information table in a means 50 through a means 40. A means 30 performs control for distributing the advertising information registered with respect to the specified advertisement frame to a shopping cart C entering a zone corresponding to the advertisement frame at the time corresponding to the advertisement frame. Distribution and sales results are acquired by a means 90. A means 80 performs accounting on the basis of the setting of the advertising rate table and the acquired results. Also, the setting of the advertising rate table is updated on the basis of the acquired results. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement contracting system, and in particular, in a store such as a supermarket, a product advertisement entrusted by an advertiser is performed to a customer who uses a shopping cart to charge, and an advertising fee is charged to the advertiser. It relates to an advertising contract system.

  There are a wide variety of advertising methods for sales promotion of products, ranging from product advertisements via mass media such as TV, newspapers, magazines, etc. to sales promotion displays installed on store shelves. Among such a wide variety of advertising methods, in a store such as a supermarket, a method of directly presenting an advertisement about a specific product currently sold in the store to the shopper is an extremely effective advertising method. . Demonstration sales and tasting sales in stores are still widespread, aiming at such a great effect.

  Shopping carts are prepared in relatively large stores such as supermarkets for the convenience of shoppers. While pushing the shopping cart, the shopper goes around various sales floors, puts a desired product into the cart, and finally pays out at the cash register. Focusing on such shopping forms, recently, a system has been proposed in which a display device such as a liquid crystal display is attached to each shopping cart and various information is presented to the shopper on the screen of the display device. .

For example, in the following Patent Document 1, a unique identification signal is transmitted from each sales floor, and by using this identification signal, the current sales floor is recognized for each individual shopping cart. A system for presenting sales information of a sales floor corresponding to the current position of a customer to a shopper by display means attached to the cart is disclosed. In this system, sales promotion information for each sales floor can be automatically presented to a shopper who has visited the sales floor by pushing a shopping cart.
JP-A-6-130922

  As described above, information presentation using a shopping cart in a store has the possibility of a highly efficient product advertisement. However, the technique disclosed in the above publication merely presents the idea of presenting some sales information for each sales floor to a shopper who visits a store. For this reason, it is difficult to smoothly perform the operation of subscribing to an advertisement according to the commission from the advertiser and charging the advertising fee for each product displayed in the store.

  Accordingly, the present invention provides an advertising contract system capable of smoothly performing an operation of subscribing to an advertisement according to a consignment from an advertiser and charging an advertising fee for each item displayed in a store. The purpose is to provide.

(1) A first aspect of the present invention is an advertisement in which a product advertisement entrusted by an advertiser is made to a customer who makes a purchase using a shopping cart in a store and the advertiser is charged with an advertising fee. In the contract system,
An advertisement presentation device attached to each shopping cart in the store and having a function of presenting the distributed advertisement information;
An advertisement information distribution device that distributes predetermined advertisement information to an advertisement presenting device for a shopping cart that is assigned to each zone in the store and enters the responsible zone;
An advertising fee storage means for defining a specific time zone in a specific zone of a specific store as an advertising space, and storing an advertising fee table in which a predetermined fee is set for each advertising space;
Advertising fee registration means for performing processing for setting a fee for each advertising space in the advertising fee table,
Advertising information storage means for storing an advertising information table in which advertising information related to advertising target products is registered in a specific advertising space;
An advertising information registration means for performing processing of registering advertising information for each advertising space in the advertising information table based on the commission from the advertiser;
Distribution control means for performing control to distribute the advertisement information registered for each advertisement space from the advertisement information distribution device assigned to the zone corresponding to the advertisement space in a time zone corresponding to the advertisement space;
Billing processing means for performing billing processing of the advertising fee for each advertiser according to the advertising fee table,
Is provided.

(2) According to a second aspect of the present invention, in the advertising contract system according to the first aspect described above,
The advertising space is defined with a hierarchical structure of management base, location, store name, and zone.

(3) According to a third aspect of the present invention, in the advertising contract system according to the first or second aspect described above,
Different fee settings can be made according to the amount of advertisement information.

(4) According to a fourth aspect of the present invention, in the advertising contract system according to the first to third aspects described above,
When the distribution control means monitors the inventory sales management system for the store and checks the inventory of each product for the store and confirms that the specific product is sold out or if the specific product is When it is confirmed that the store is not handled, control is performed to stop the distribution of advertisement information related to the sold-out product or the unhandled product.

(5) According to a fifth aspect of the present invention, in the advertising contract system according to the fourth aspect described above,
The billing processing means performs processing for reducing the advertising fee for the advertising space for which distribution has been stopped.

(6) According to a sixth aspect of the present invention, in the advertising contract system according to the fourth or fifth aspect described above,
The advertising information registration means has the function of registering redundant advertising information in addition to the original advertising information for the same advertising space,
When the distribution control means stops the distribution of the original advertisement information, it has a function of distributing the substitute advertisement information instead.

(7) According to a seventh aspect of the present invention, in the advertising contract system according to the first to sixth aspects described above,
The advertisement information registration means has a function of registering detailed advertisement information and headline advertisement information with a smaller amount of information as advertisement information related to the same product,
The distribution control means performs a process of presenting headline advertisement information on a plurality of products as a list to the shopping cart advertisement presenting device that has entered the zone, and the customer selects a specific product from the list When an operation input is performed, a process of presenting detailed advertisement information related to the selected product is performed.

(8) According to an eighth aspect of the present invention, in the advertising contract system according to the seventh aspect described above,
The billing processing means has a function of determining a billing amount for the advertiser according to the number of times the detailed advertisement information is presented.

(9) According to a ninth aspect of the present invention, in the advertising contract system according to the first to eighth aspects described above,
A performance acquisition means for acquiring actual distribution results from the distribution control means is further provided,
The advertisement fee registration means has a function of updating the fee setting of the advertisement fee table in consideration of the distribution result.

(10) According to a tenth aspect of the present invention, in the advertising contract system according to the first to eighth aspects described above,
A performance acquisition means for acquiring actual distribution results from the distribution control means is further provided,
The billing processing means has a function of determining a billing amount for the advertiser in consideration of both the advertisement fee table and the distribution result.

(11) An eleventh aspect of the present invention is the advertisement contracting system according to the ninth or tenth aspect described above,
The result acquisition means has a function of counting the number of times the advertisement information is distributed to the advertisement presenting device for each advertising space, and calculates the total number of times of distribution within a predetermined counting period for a specific advertising space. , It is used as a delivery record for the advertising space.

(12) According to a twelfth aspect of the present invention, in the advertising contract system according to the ninth or tenth aspect described above,
When the result acquisition means distributes advertisement information related to a specific product to an advertisement presenting device for a specific shopping cart and the specific shopping cart passes through the cash register of the store, the specific product is purchased. The distribution of the advertisement information related to the product as a result of the distribution of the number of effective distributions within the predetermined counting period. It is intended to be used.

(13) According to a thirteenth aspect of the present invention, in the advertisement contract system according to the ninth or tenth aspect described above,
Each shopping cart has a function to capture the personal information of customers using the shopping cart.
Predetermined points associated with the personal information of the customer using the specific shopping cart when the actual acquisition means is delivered to the advertisement presenting device for the specific shopping cart. Are integrated as distribution points related to the specific advertisement information, and the integrated value of the distribution points within a predetermined counting period is used as the distribution result of the advertisement information.

(14) According to a fourteenth aspect of the present invention, in the advertising contract system according to the first to eighth aspects described above,
Further providing a performance acquisition means for acquiring actual sales performance from the POS system for stores,
The advertisement fee registration means has a function of updating the fee setting of the advertisement fee table in consideration of the sales results.

(15) According to a fifteenth aspect of the present invention, in the advertising contract system according to the fourteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each product,
The advertising fee registration means updates the fee of each advertising space according to the sales amount within a predetermined period of the advertising target product in the advertising space.

(16) According to a sixteenth aspect of the present invention, in the advertising contract system according to the fourteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each product,
The advertising fee registration means updates the fee of each advertising space in accordance with the sales amount within a predetermined period of all products displayed in the zone corresponding to the advertising space.

(17) According to a seventeenth aspect of the present invention, in the advertising contract system according to the fourteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each store,
The advertisement fee registration means updates the fee for the advertisement space of each store according to the sales amount within a predetermined period of the store.

(18) According to an eighteenth aspect of the present invention, in the advertising contract system according to the fourteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each time zone,
The advertising fee registration means updates the fee of each advertising space according to the sales amount in the time zone corresponding to the advertising space.

(19) According to a nineteenth aspect of the present invention, in the advertising contract system according to the first to eighth aspects described above,
Further providing a performance acquisition means for acquiring actual sales performance from the POS system for stores,
The billing processing means has a function of determining a billing amount for the advertiser in consideration of both the advertisement fee table and the sales record.

(20) According to a twentieth aspect of the present invention, in the advertising contract system according to the nineteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each product,
The billing processing means determines the billing amount for each advertisement target product in consideration of the sales amount within the predetermined period of the advertisement target product.

(21) According to a twenty-first aspect of the present invention, in the advertising contract system according to the nineteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each product,
The billing processing means determines the billing amount for each advertising space in consideration of the sales amount within a predetermined period of all products displayed in the zone corresponding to the advertising space.

(22) According to a twenty-second aspect of the present invention, in the advertising contract system according to the nineteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each store,
The billing processing means determines the billing amount for the advertising space of each store in consideration of the sales amount within a predetermined period of the store.

(23) According to a twenty-third aspect of the present invention, in the advertising contract system according to the nineteenth aspect described above,
The achievement acquisition means has a function to acquire the sales amount for each time zone,
The billing processing means determines the billing amount for each advertising space in consideration of the sales amount in the time zone corresponding to the advertising space.

(24) According to a twenty-fourth aspect of the present invention, in the advertising contract system according to the first to twenty-third aspects described above,
Each shopping cart has a function to capture the personal information of customers using the cart,
The distribution control means performs control such that different advertisement information is distributed according to the personal information.

  According to the advertising contract system according to the present invention, a specific time zone in a specific zone of a specific store is defined as an advertising space, and a fee is set for each advertising space, and an advertising contract is performed. Because the fee is charged, it is possible to smoothly operate the individual products displayed in the store by subcontracting the advertisement according to the commission from the advertiser and charging the advertising fee. Become.

  Hereinafter, the present invention will be described based on the illustrated embodiments.

<<< §1. Basic Embodiment >>
FIG. 1 is a block diagram showing a configuration of an advertisement contracting system according to a basic embodiment of the present invention. As shown in the figure, this system distributes predetermined advertisement information from an advertisement information distribution device 20 installed in a product display shelf or the like to an advertisement presentation device 10 attached to a shopping cart C used in a store. It has the function to do. Although only one advertisement presenting device 10 is shown in the figure, the advertisement presenting device 10 is attached to each shopping cart C, and moves in the store as the shopping cart C moves. It will be. Similarly, in the figure, only one advertisement information distribution device 20 is shown, but the advertisement information distribution device 20 is assigned to each zone in the store, and shopping that has entered the responsible zone. Advertisement information is distributed to the advertisement presentation device 10 for the cart C.

  The individual blocks shown in the lower half of the figure are the components constituting the center of this advertisement contracting system. The distribution control means 30, the advertisement information registration means 40, the advertisement information storage means 50, the advertisement fee storage means 60, the advertisement The fee registration unit 70, the charging processing unit 80, and the result acquisition unit 90 are configured. Each of these components is actually configured by incorporating a dedicated program into the computer. Note that the illustrated inventory sales management system P is an existing system for managing sales of products sold in this store, and is not a component of the advertising contract system according to the present invention.

  FIG. 2 is a plan view showing an example of zone definition in a general store. The advertising contract system according to the present invention performs a product advertisement entrusted by the advertiser A to a customer who makes a purchase using the shopping cart C in the store, and further charges the advertising fee to the advertiser A. In this system, the product advertisement commissioned by the advertiser A is basically a product that is actually sold on the sales floor of the store. Of course, it is possible to undertake an advertisement for a product that is not sold at the sales floor, but considering the advertising effect, it is realistic to execute a product advertisement being sold at the sales floor.

  When the advertising contract system according to the present invention is introduced into a store, it is first necessary to divide the store in the store into a plurality of zones. In the example shown in FIG. 2, one store is divided into eight zones. For example, Zone 1 is a sales area for meat and fishery products, Zone 2 is a sales area for hams and sausages and desserts, Zone 3 is a sales area for frozen foods and dairy products, and so on. This zone has a meaning as an advertising contract unit, and the same advertisement information is distributed to the shopping cart C advertisement presenting apparatus 10 existing in the same zone.

  For example, when a shopper entering the store enters the zone 5, zone 2, and zone 1 by pushing the shopping cart C, first, when entering the zone 5, the identification of the bread and confectionery section Received advertisements for products (consigned by advertisers) and entered zone 2, received advertisements for specific products in the ham sausage and dessert section, and entered zone 1 At that time, you will receive advertisements for specific products in the meat and seafood section.

  As shown in the upper part of FIG. 1, the advertisement presenting apparatus 10 is an apparatus attached to each shopping cart C in the store and having a function of presenting distributed advertisement information. The example shown in FIG. In this case, the advertisement presentation device 10 is constituted by the liquid crystal display and its driving device. Of course, the advertisement presentation device 10 needs to be provided with a receiving function for receiving the advertisement information distributed from the advertisement information distribution device 20.

  On the other hand, the advertisement information distribution device 20 is arranged for each zone in the store and has a function of distributing predetermined advertisement information to the advertisement presenting device 10 for the shopping cart C that has entered the responsible zone. It is a device with. Although not shown in the plan view of FIG. 2, the advertisement information distribution device 20 is installed for each zone. In the example shown in the upper part of FIG. 1, an example in which the advertisement information distribution device 20 is arranged on the product display shelf is shown. Of course, the installation location of the advertisement information distribution device 20 is arbitrary, and the product display shelf Alternatively, it can be installed on the ceiling or floor. In consideration of the fact that the shopping cart C moves within the store, in practice, the advertisement information distribution device 20 is preferably a device that distributes advertisement information to the advertisement presentation device 10 wirelessly.

  The first feature of the advertising contract system according to the present invention is that an advertising space is defined for each zone of a store, an advertisement is recruited for each advertising space, and a billing process is performed for an advertiser. Is a point. For example, in the case of the store shown in FIG. 2, a total of eight zones are defined from zone 1 to zone 8, and each of these zones constitutes one advertising space.

  The embodiment shown here is an example in which the advertising contract system according to the present invention is applied to three major distributors developing a large number of stores such as supermarkets, and individual advertisement frames are shown in FIG. Like a tree diagram, it is defined with a hierarchical structure. That is, in the example of FIG. 3, the advertising space is defined with a hierarchical structure including a management base, a location area, a store name, and a zone. In this example, Company A, Company B and Company C are defined as the top-level management matrix. For example, Company B is located in Chuo-ku, Tokyo, Shinjuku-ku, Tokyo. Tokyo Ota Ward is defined, and as a store name in the lower hierarchy, for example, Shinjuku South Exit Store, Ichigaya Store, Yotsuya Store are defined for Company B's Shinjuku Ward in Tokyo. And in the case of the example shown here, the store top view of FIG. 2 is a top view of this Ichigaya store in the store of the Ichigaya store in Shinjuku-ku, Tokyo of this B company. It turns out that.

  In this way, each advertising space is defined with a hierarchical structure of management body, location area, store name, and zone, and the economic value of the advertising space is determined according to such a hierarchical structure. Because it is. For example, it can be understood from the store plan view of FIG. 2 that the economic value of the advertising space is different for each zone. In other words, the higher the advertising effect can be expected in the sales zone where shoppers go and go, the economic value of the advertising space for such a zone is the economic value of the advertising space for the sales zone with less traffic. Should be set higher than

  Moreover, even if it is an advertising space about the zone set in the same position of a different store with the same top view physically, the economic value differs according to a store. For example, if the total number of visitors per day at the Shinjuku South Exit store is twice the total number of visitors per day at the Ichigaya store, then it is natural to use the advertising space for the zone at the same location displaying the same product. If so, the economic value of the former inventory should be set higher than that of the latter. This is also true for the location and management base. In reality, the economic value of each advertising space should not be judged only by the number of visitors, but is a factor that also depends on sales, the display method, and the brand power of the management body.

  The second feature of the advertising contract system according to the present invention is that the advertising space is set not only for each zone but also for each time zone. This is because the economic value of each advertising space varies depending on its time zone. For example, in the case of a general supermarket, the number of visitors and sales in the morning are relatively small, and the number of visitors and sales in the evening are overwhelmingly large. Therefore, naturally, the economic value of the advertising space set in the evening time zone should be set higher than the economic value of the advertising space set in the morning time zone. Also, the difference between the number of visitors and sales at the same time between the weekday advertising space and the holiday advertising space, and different economic values should be set. The “time zone” in the present invention does not mean only the time defined by the time parameter, but is a concept defined by parameters such as days of the week and holidays. For example, weekdays from 16:00 to 20:00 and holidays from 16:00 to 20:00 are different time zones.

  After all, the advertising space in the present invention is a concept defined by both space and time. In the present invention, a predetermined advertising fee is set for each advertising space thus defined. FIG. 4 is a plan view showing an example of an advertising fee table showing the advertising fee setting for each such advertising space. This example is an advertisement fee table in early January for Ichigaya store located in Shinjuku-ku, Tokyo. As shown in the figure, the B company's Ichigaya store located in Shinjuku-ku, Tokyo has eight zones, zones 1-8. For each zone, "10:00" -13: 00 "," 13: 0 to 16:00 "," 16: 0 to 20:00 ", and" 20: 0 to 24:00 "are set. Each square in the advertisement fee table is one advertisement space. In this example, a total of 64 types of advertisement spaces are defined.

  The advertisement fee table shown in FIG. 4 is a table for the Ichigaya store located in Shinjuku-ku, Tokyo, of Company B. A similar table is prepared for each store included in the tree diagram of FIG. . Of course, the zone configuration and the definition of the time zone can be set independently for each store. For example, in the table of Ichigaya store shown in FIG. 4, the advertising space in the time zone of “24:00 to 10:00” is not defined, but if it is a store that operates 24 hours, such late night to early morning You may define ad inventory during the time period up to. Also, the advertisement fee table shown in FIG. 4 is an advertisement fee table in the beginning of January. If necessary, the contents of the table can be updated at each period, such as mid-January, late, and so on.

  This advertising fee table is used for determining a specific time zone in a specific zone of a specific store as an advertising space and setting a predetermined fee for each advertising space. In the example shown in FIG. 4, four levels of advertising charge ranks A to D are defined, and any one of the ranks A to D is set for each advertising space. Here, rank A is the most expensive, rank B is slightly expensive, rank C is slightly less expensive, and rank D is the least expensive. As shown in the drawing, the advertisement fee rank varies depending on each zone even in the same time zone. This is because the advertising effect is different for each zone. Even in the same zone, the advertisement fee rank varies depending on the time zone. This is because the advertising effect varies from time to time. Of course, instead of determining such a rank, a specific amount may be set.

  If such an advertising fee table is created, an advertising agency such as an advertising agency can present this table to advertisers and recruit advertisements in early January for each advertising space. . As described above, in the present invention, an advertisement for a specific advertisement space is basically an advertisement for a product that is actually displayed on a sales floor corresponding to the advertisement space zone. For example, the eight advertising spaces corresponding to “zone 3” in the advertising fee table shown in FIG. 4 include products displayed on the sales floor corresponding to zone 3 in the plan view of FIG. 2, that is, frozen food and dairy products. Will be recruited for advertisements. Therefore, for practical purposes, apart from this advertising fee table, a list of products scheduled to be displayed on the sales floor corresponding to each zone of each store is prepared, and each advertisement is referred to while referring to this list. It is preferable to carry out advertisement solicitation for the Lord.

  The ranks A to D listed in the advertising fee table are reflected in the advertising fee that the advertiser actually pays. Therefore, the advertiser refers to the advertising fee table, considers the cost effectiveness, and Will be commissioned. In practice, an advertising agency such as an advertising agency will sell the advertising space in the zone 3 of the Ichigaya store to, for example, a frozen food manufacturer. Specifically, an agreement is made with the manufacturer (advertiser) of the frozen food to send advertisement information about the specific frozen food scheduled to be displayed on the sales floor of this zone 3 in a time zone corresponding to the specific advertising space. It will be concluded.

  As described above, when the advertiser is actually entrusted to send advertisement information about a specific product for each advertisement space, it is registered and managed in an advertisement information table as shown in FIG. In short, this advertisement information table should be a table in which advertisement information relating to advertisement target products displayed in a specific zone is registered in a specific advertisement space for the zone. FIG. 5 shows an example in which four-digit numbers surrounded by ellipses are registered in each advertisement frame. These four-digit numbers are advertisements that specify advertisement information assigned to each advertisement frame. Information ID.

  For example, in response to a recruitment from an advertising agency, the frozen food manufacturer (advertiser) listed above is the first in the advertising space (ranking C of advertising fee) of “weekdays 13:00:00 to 16:00” for zone 3. Advertisement information (advertisement information ID: 1632) about the product of No. 2 and the advertisement information about the second product (rank A of the advertisement fee) for “holiday 16:00:00 to 20:00” for zone 3 ( If a contract for advertising information ID: 7716) is made, advertising information IDs “1632” and “7716” are registered in the corresponding advertising space on the advertising information table as shown in FIG. It will be. In FIG. 5, the advertising space in which the advertising information ID has already been entered is the advertising space that has already been commissioned by the advertiser, and the blank advertising space is the advertising space that has not been commissioned yet. Usually, an advertising agency will carry out sales activities so that advertising is consigned for all the advertising spaces as much as possible.

  As described above, an important feature of the advertising contract system according to the present invention is that each advertising space set for each zone and time zone can be sold as one unit. In addition, the advertising fee setting differs for each advertising space. By soliciting advertisements using such a fine-grained method, the advertiser can also make an ad consignment with a high degree of freedom.

  4 and 5 show tables relating to company B Ichigaya, but a similar table is provided for each store. It is possible to specify advertisements by making detailed designations such as “Which store”. Of course, “All stores of Company B”, “All stores of Company B in Shinjuku-ku, Tokyo”, “All stores in Chuo-ku, Tokyo, regardless of the operating base” It does not matter if you consign advertising.

  Now, returning to the block diagram of FIG. 1 again, the description of the configuration of the advertisement contracting system according to the present invention will be continued. First, the advertisement fee storage means 60 is means for storing an advertisement fee table for each store as shown in FIG. 4, and is actually constituted by a storage device for a computer. Similarly, the advertisement information storage means 50 is means for storing an advertisement information table for each store as shown in FIG. 5, and is also constituted by a computer storage device.

  On the other hand, the advertising fee registration unit 70 is a component that performs processing for setting a fee for each advertising space in the advertising fee table stored in the advertising fee storage unit 60. Specifically, for example, FIG. 4 is a component that performs processing of writing or rewriting the ranks A to D in each box of the advertisement fee table shown in FIG. Since such a fee setting on the advertisement fee table is basically a matter determined by the person in charge of the advertising company or the like, the advertisement fee registration means 70 uses the fee setting determined by this person in charge as the advertisement fee. An input device that inputs data to the storage unit 60 can be used.

  However, as will be described later, the advertising fee can be updated based on various achievements. The result acquisition unit 90 shown in FIG. 1 is a component having a function of acquiring various results, and the setting of the advertisement fee is updated in consideration of the distribution result and the sales result acquired by the result acquisition unit 90. (Details are described in §4 and §5). In the case of adopting such an operation, the advertising fee registration means 70 calculates a new advertising fee based on a predetermined algorithm and uses the advertising fee in the advertising fee table stored in the advertising fee storage means 60. The update process is executed.

  The advertisement information registration means 40 is a component that performs processing for registering advertisement information for each advertisement space in the advertisement information table stored in the advertisement information storage means 50 based on the commission from the advertiser. It is. As mentioned above, practically, advertising agencies such as advertising agencies will recruit advertisements from advertisers, and according to this recruitment, consignment of advertisements from specific advertisers to specific advertising space If there is, the registration processing for the corresponding advertisement space in the advertisement information table in the advertisement information storage means 50 is performed using the advertisement information registration means 40. Therefore, the advertisement information registration means 40 can be basically constituted by an input device operated by the person in charge of the advertisement company.

  However, it is not always necessary to commission the advertisement through the person in charge of the advertising agency. For example, if a web server is used to publish an advertisement fee table for each store as shown in FIG. 4 and an advertisement information table for each store as shown in FIG. By browsing this web page, it is possible to check which advertising space of which store is currently available, and how the advertising fee setting is set for that advertising space. be able to. Therefore, by using this Web page, for example, by using a technique such as CGI, it is also possible to accept an advertising consignment for a specific advertising space directly from an advertiser. In the case of adopting such an operation, the advertisement information registration unit 40 is configured by a Web server, a CGI processing server, or the like, and is stored in the advertisement information table in the advertisement information storage unit 50 based on an instruction given by the advertiser. A function to automatically register necessary items may be provided.

  In the case of the embodiment shown here, an expiration date is set in each advertisement information table. For example, the example shown in FIG. 5 is an advertisement information table for the beginning of January, but this table is valid only in early January, and another advertisement information table is prepared for the middle of January. It will be. Therefore, it is necessary for an advertiser to commission an advertisement for each period.

  The distribution control means 30 refers to the advertisement information table in the advertisement information storage means 50, and sets the advertisement information registered for each advertisement space to the advertisement information distribution device 20 assigned to the zone corresponding to the advertisement space. From this, it is a component which performs control delivered in the time slot | zone corresponding to the said advertising space. For example, when the advertisement information table as shown in FIG. 5 is stored in the advertisement information storage means 50, the distribution control means 30 is arranged in the zone 2 in the time zone from 10:00 to 13:00 on weekdays. Control for distributing the advertisement information specified by “advertisement information ID: 3286” is performed from the advertisement information distribution apparatus 20 being operated, and similarly, the time zone of 13:00 to 16:00 on weekdays The advertisement information distribution device 20 disposed in the zone 3 distributes the advertisement information specified by the “advertisement information ID: 1632”, and the advertisement information distribution device 20 disposed in the zone 6 Control for distributing the advertisement information specified by the “advertisement information ID: 2210” is performed.

  Distribution of advertisement information from the advertisement information distribution device 20 to the advertisement presentation device 10 may be performed in any form. For example, the advertisement information to be distributed can be repeatedly distributed from the advertisement information distribution device 20 to all the advertisement presentation devices 10 existing in the assigned zone. However, if such a distribution form is adopted, the same advertisement information is repeatedly circulated for shoppers who live in the same zone, which may be counterproductive. Therefore, in practice, the advertisement information distribution device 20 is provided with a function of detecting the advertisement presentation device 10 that first enters the assigned zone, and becomes a distribution target for the advertisement presentation device 10 that has entered for the first time. It is preferable to distribute the advertisement information only once.

  The billing processing unit 80 is a component that performs billing processing of the advertisement fee for each advertiser with reference to the advertisement information table in the advertisement information storage unit 50 and the advertisement fee table in the advertisement fee storage unit 60. The billing amount is determined according to the advertisement fee table. The billing process may be performed for an arbitrary period such as every day, every week, every two weeks, or the like. The advertiser A pays the billing amount instructed from the billing processing means 80 as an advertising fee.

  As will be described later, this billing amount can also be increased or decreased based on various results. The result acquisition unit 90 shown in FIG. 1 is a component having a function of acquiring various results, and the amount of increase / decrease in the billing amount is determined in consideration of the distribution result and the sales result acquired by the result acquisition unit 90. It is possible to adopt the following operations (details are described in §4 and §5). When such an operation is adopted, the billing processing means 80 executes processing for calculating a final billing amount based on a predetermined algorithm.

  Thus, according to the advertising contract system according to the present invention, for each product displayed in the store, the advertising contract is performed for each advertising space in accordance with the commission from the advertiser, and finally the billing of the advertising fee is performed. Even processing can be performed.

<<< §2. Distribution control using inventory sales management system >>
As already described, when a customer who uses a shopping cart in a store to make an advertisement for a product that is actually being sold at the store, the effect of prompting the purchase of the product is extremely high. In such a point, the advertisement contract system according to the present invention can be said to be a system capable of a considerably effective advertisement. However, if an advertising target product is sold out or a store that does not handle the advertising target product in the first place, of course, even if an advertisement is made for the product, at least in the store, the product Since it cannot be purchased, the advertising effectiveness is drastically reduced. In addition, it is not preferable that an advertisement for a sold-out product or a product that is not handled is used as it is, which causes unnecessary confusion. For example, a customer who looks at an advertisement and wants to purchase the product will look for the product, but eventually find it, ask the store clerk, sell out, or handle it at the store. You will recognize that there is no product.

  In order to deal with such a problem, the inventory sales management system P is used in the embodiment shown in FIG. The inventory sales management system P is an existing system used for inventory sales management in many stores. Currently, large retail stores use a system called EDI (Electronic Data Interchange) to manage commerce data, and individual stores generally sell POS (Point of Sales). A management system has been introduced. Moreover, the information of the handling product for every store is managed by the basic database in the merchandise unit of the transaction product called the product master. Therefore, by checking the product master for each store, it is possible to grasp the presence or absence of handling for each individual product, the arrival data obtained from the EDI system, the sales data obtained from the POS system, By obtaining the difference, inventory and sales can be managed for each product. The illustrated inventory sales management system P is a system having such a function, and can be constructed using an EDI system, a POS system, and a commodity master database. In the advertisement contracting system shown in FIG. 1, the distribution control device 30 monitors the inventory sales management system P for a store, thereby checking the inventory of each product related to the store, and the specific product is sold out. If it can be confirmed that the product is not handled at the store, the distribution of advertising information regarding the sold-out product or the product not handled is controlled to be stopped. I have to.

  For example, when an advertisement information table as shown in FIG. 5 is prepared in the advertisement information storage means 50, the distribution control device 30 displays “advertisement information ID: in the time zone from 16:00 to 20:00 on weekdays. It is necessary to control to distribute the advertisement information specified by “4413” from the advertisement information distribution apparatus 20 corresponding to the zone 2. However, when the inventory sales management system P is checked, if it is found that the product corresponding to the advertisement information is sold out, or if the product is not handled at the store, , Measures to stop the distribution of the advertisement information will be taken. In this way, it is possible to suppress the flow of advertisement information about products not sold at the sales floor, and it is possible to prevent unnecessary confusion. Of course, if necessary, the distribution stop control can be performed by inputting a distribution stop instruction for specific advertisement information from a predetermined terminal device installed in the store.

  Note that, in the embodiment shown here, when measures for stopping the distribution are taken under such circumstances, the billing processing means 80 performs a process of reducing the advertising fee for the advertising space for which the distribution has been stopped. ing. When the distribution of the advertisement information specified by the “advertisement information ID: 4413” is stopped as in the above example, the predetermined amount is reduced at the time when the advertiser is charged for the advertisement information. It will be. This is because the product was sold out because of the oversight on the store side, and the reason that the specific product was not handled at a specific store was due to the convenience of the store side, It is based on consideration that there is no.

  By the way, when such a delivery stop measure is taken, a state in which no advertising information is delivered to the corner advertising space occurs. For example, in the case of the above-mentioned example, when the distribution of the advertisement information specified by the “advertisement information ID: 4413” is stopped, there is nothing for the zone 2 in the time zone from 16:00 to 20:00 on weekdays. Advertising information will not be delivered. In order to avoid such waste, the advertisement information registration means 40 has a function of registering redundant advertisement information in addition to the original advertisement information for the same advertisement space, and the distribution control means. When 30 stops the distribution of the original advertisement information, the replacement advertisement information may be distributed instead. In the case of the above-mentioned example, even if the delivery of the advertisement information specified by “advertisement information ID: 4413” is stopped, if the supplementary advertisement information is registered in the same advertisement space, this supplementary advertisement information is used instead. Will be delivered to zone 2. The billing of the advertisement fee for the supplementary advertisement information may be determined as appropriate, for example, a predetermined amount is charged only when actually distributed.

<<< §3. Aspect of advertising information >>>
The advertisement information distributed from the advertisement information distribution device 20 to the advertisement presentation device 10 can be in various forms. For example, the presentation of advertisement information is not necessarily performed in the form of an image on a display screen, and can be performed in the form of presentation of audio information from a speaker. In addition, when the presentation is performed in the form of an image on the display screen, it can be presented as a still image or a moving image. Of course, it is also possible to present audio and images simultaneously.

  Practically, it is preferable to set different charges according to the amount of advertisement information to be presented. In the advertisement fee table shown in FIG. 4, only four levels of ranks A to D are set. For example, if the ranks of the four levels are associated with unit prices per unit information amount. Even if the advertising space has the same rank A advertising fee, different amounts of money are charged depending on whether the advertising information consisting of a still image is streamed or the advertising information consisting of a video is streamed. Become.

  In the example of the advertisement information table shown in FIG. 5, an example in which only one advertisement information is registered in one advertisement space is shown, but a plurality of advertisement information can be registered in one advertisement space. In this case, a plurality of pieces of advertisement information are presented to the advertisement presentation device 10 that has entered the zone corresponding to the advertisement space. When presenting a plurality of advertisement information, they may be presented in order in a predetermined order, or all of them may be presented simultaneously.

  A preferred presentation method for presenting a plurality of pieces of advertisement information registered for the same advertisement space is shown in FIGS. Here, for convenience of explanation, “super rich ice cream”, “blueberry yogurt”, and “superb pudding” are placed in the same advertising space corresponding to the zone 3 of the store shown in FIG. 2 (sales of frozen food and dairy products). Consider a case in which product information relating to three products is registered. In this case, for the advertisement presentation device 10 that has entered the zone 3 for the first time, first, as shown in FIG. 6, headline advertisement information for these three products is presented simultaneously. Here, the text information of “mild taste super rich ice cream”, “bio-friendly blueberry yogurt” and “best pudding for snacks” is headline advertisement information for each product.

  Subsequently, the shopper is asked to perform an operation input for selecting, from a headline advertisement information about these three products, if there is a product of interest by clicking on the display screen. In practice, it is preferable to display a message such as “Please click if there is a product you want to know more about” on the display screen to prompt the user to select a desired product. For example, on the screen shown in FIG. 6, if the customer clicks on headline advertisement information “Bio-effective blueberry yogurt”, the display screen changes as shown in FIG. The advertisement information displayed here is detailed advertisement information prepared for the product “blueberry yogurt” selected by the customer.

  Thus, when multiple products are registered in the same advertising space, first, the headline advertisement information for these multiple products is presented at the same time, and when the customer selects a specific product, It is convenient to use an operation of presenting detailed advertisement information about the selected product.

  In order to enable the above-described operation, first, the advertisement information registration unit 40 is provided with a function of registering detailed advertisement information and headline advertisement information with a smaller amount of information as advertisement information related to the same product. The distribution control means 30 first presents a list of headline advertisement information relating to a plurality of products to the shopping cart advertisement presentation apparatus 10 that has entered the zone (for example, as shown in FIG. 6). When the customer performs an operation input for selecting a specific product from the list, a process for presenting detailed advertisement information related to the selected product (for example, as shown in FIG. 7). (A process for presenting such a screen) may be performed.

  In this way, when the two-stage presentation mode of headline advertisement information and detailed advertisement information is adopted, the billing amount for the advertiser is determined according to the number of times the detailed advertisement information is presented to the billing processing means 80. If a function for determining the above is provided, it becomes possible to perform billing processing that is more realistic. For example, in the case of the above-mentioned example, when the customer performs a selection operation on the product “Blueberry Yogurt” from the three products shown in FIG. 6, the detailed advertisement information of the product is shown in FIG. 7. Thus, the number of presentations of the detailed advertisement information of the product “Blueberry Yogurt” is counted up by one time. If the billing processing means 80 is provided with a function for performing such a count-up, the billing amount related to the advertisement fee of the product is increased according to the total number of times the detailed advertisement information is presented for each product. This makes it possible to perform billing processing that reflects the actual advertising effect.

<<< §4. Acquisition of distribution results >>>
As already described, the advertisement contracting system shown in FIG. The result acquisition means 90 has a function of acquiring two kinds of results, that is, a distribution result and a sales result. In this §4, a distribution record acquisition function and a method of using the distribution record will be described.

  Here, the distribution result means the result of the advertisement information actually distributed to the advertisement presenting apparatus 10 attached to the shopping cart C pushed by the shopper, and receives a report from the distribution control means 30. It is information that can be acquired by this.

  As the value indicating the distribution result, it is easiest to use the number of distributions of individual advertisement information. In this case, the billing processing unit 80 has a function of counting the number of times the advertisement information is distributed to the advertisement presentation device 10 for each advertisement space, and within a predetermined counting period for the specific advertisement space. What is necessary is just to use the total value of the frequency | count of delivery as a delivery performance about the said advertising space. In addition, as described in §3, when adopting a two-stage presentation mode of headline advertisement information and detailed advertisement information, the number of times the headline advertisement information is distributed for each advertisement information, and the detailed advertisement information And count the number of times each is delivered separately.

  The number of effective distributions associated with product purchases can also be used as another value indicating the distribution results. Even if the advertising information is distributed to the shopper, the customer does not necessarily purchase the advertising target product. If the shopper who receives the distribution as a result of distributing the advertisement information for a specific product actually purchases the product, it is determined that the distribution of the advertisement information has greatly contributed to the purchase of the product. can do. For example, as shown in FIG. 7, if a customer who has received advertisement information about a product called “Blueberry Yogurt” actually purchases “Blueberry Yogurt”, his / her willingness to purchase is stimulated by viewing the advertisement. You may judge that In this case, if the distribution of the advertisement information is counted as an effective distribution, the number of effective distributions is totaled, and this is used as the distribution result, the distribution result information considering the validity can be obtained. It becomes like this.

  For that purpose, when the advertisement information relating to a specific product is distributed to the advertisement presenting device 10 for a specific shopping cart and the specific shopping cart passes through the cash register of the store, the identification information is obtained. If the product is purchased, the function to recognize the distribution as an effective distribution that leads to the purchase of the specific product is provided, and the total number of effective distributions within the predetermined counting period is It may be used as a distribution result of advertisement information regarding.

  In order to identify individual shopping carts C, a cart identification code may be assigned to the advertisement presentation device 10 attached to each shopping cart C. When advertising information is distributed from the advertising information distribution device 20 to the advertising presentation device 10, if the cart identification code is confirmed on the advertising information distribution device 20 side, which advertising information is determined for which cart. Can be recorded. On the other hand, at the cash register, if the cart identification code of the cart being settled can be recognized, by linking with the POS system in the inventory sales management system P, the customer who pushed the specific cart You can see if you have purchased. Therefore, whether or not a product corresponding to the distributed advertisement information has been purchased can be grasped when the customer passes the cash register, and the number of effective distributions can be counted.

  On the other hand, as another factor that should be evaluated as a distribution record, the fact that “who distributed the message” is also important. For example, in the case of advertising information about cosmetics, if delivered to women in the age group for whom the cosmetics are purchased, the delivery performance should be greatly appreciated, but if delivered to men, The delivery performance will not be greatly appreciated. In this way, even if the same advertisement information is distributed once, the evaluation of the distribution performance varies greatly depending on who the distribution partner is.

  Therefore, if a delivery record that takes into account the delivery partner is acquired, first, a function for taking in the personal information of the customer using the shopping cart C is provided in each shopping cart C. Specifically, for example, a member card in which personal information such as gender, age, and hobbies is written is issued in advance, and the member is attached to a part of the advertisement presenting apparatus 10 attached to the shopping cart C. A reading mechanism for reading personal information by inserting a card is provided. Then, the shopper is asked to insert the membership card into the reading mechanism before shopping. Then, the advertisement presentation device 10 can grasp the personal information of the customer who is pushing the shopping cart C, and when the advertisement information is distributed from the advertisement information distribution device 20 to the advertisement presentation device 10. If this personal information is confirmed on the advertisement information distribution apparatus 20 side, it is possible to record which advertisement information is distributed to a customer having what personal information.

  On the other hand, when the specific advertisement information is distributed to the advertisement presenting apparatus 10 for a specific shopping cart, the result acquisition means 90 is associated according to the personal information of the customer who uses the specific shopping cart. If the function of performing the process of accumulating the predetermined points as distribution points related to the specific advertisement information is provided, the integrated value of the distribution points within the predetermined aggregation period is used as the distribution result of the advertisement information. Will be able to. For example, for advertisement information of a certain cosmetic, “if delivered to a woman under 30 years: 10 points”, “delivered to other women: 5 points”, “delivered to men: 1 point. If a performance evaluation parameter such as “” is defined and the integrated value of distribution points can be obtained in consideration of the item “who was distributed to”, the distribution performance considering the distribution partner Can be acquired.

  As described above, some specific examples of the distribution results acquired by the result acquisition unit 90 have been described. There are two ways of using the distribution results acquired in this way in the advertisement contracting system according to the present invention. .

  The first usage method is a method in which the advertising fee registration unit 70 has a function of updating the fee setting of the advertising fee table stored in the advertising fee storage unit 60 in consideration of the distribution result. As described above, the advertisement fee table indicates basic fee settings related to individual advertisement spaces, and can be called a standard fee table. For example, the advertisement fee table shown in FIG. 4 corresponds to a standard fee table for making an advertisement recruitment for the Ichigaya store in early January. Therefore, for example, when the delivery result in the beginning of January is acquired, the advertisement fee table in the beginning of January is updated based on the distribution result, and this can be used, for example, as the advertisement fee table in the beginning of February.

  When such an operation is adopted, the advertisement fee on the advertisement fee table presented to the advertiser becomes objective. For example, as shown in the above example, if you update the advertising fee table for this month based on the previous month's delivery performance, you can expect this month's delivery performance to be almost the same as the previous month. Reasonable pricing will be done. In short, the operation of setting the fee of the future advertisement fee table based on the past distribution results is adopted.

  On the other hand, the second usage method is a method in which the billing processing unit 80 has a function of determining the billing amount for the advertiser in consideration of both the advertisement fee table and the distribution result. As described above, the billing processing unit 80 basically determines the billing amount for the advertiser based on the fee setting posted in the advertisement fee table presented to the advertiser at the advertisement recruitment stage. However, at that time, it is possible to increase or decrease the billing amount in consideration of the result acquired by the result acquisition means 90. For example, when the delivery performance has unexpectedly increased, it becomes possible to determine the amount of charge by adding a slight surcharge to the basic fee based on the advertisement fee table. In short, it is possible to adopt an operation in which the charge amount related to the past is increased or decreased based on the past distribution results.

<<< §5. Acquisition of sales results >>>
In the above-mentioned §4, the distribution result acquisition process by the result acquisition unit 90 and the usage method thereof are described. Here, the sales result acquisition process by the result acquisition unit 90 and the use method thereof will be described.

  Here, the sales record literally indicates the record of product sales in the store, and is information that can be acquired from the POS system in the inventory sales management system P. As for the method of using the sales record, there are two methods of use, similar to the method of using the distribution record described in §4.

  The first usage method is a method in which the advertising fee registration unit 70 has a function of updating the fee setting of the advertising fee table stored in the advertising fee storage unit 60 in consideration of the sales results. As described in §4, this is an operation in which a fee for a future advertising fee table is set based on past results. However, there are several modes of operation that can be used to update the price setting for which advertising space based on the sales performance of which product.

  In the first operation mode, the result acquisition unit 90 has a function of acquiring the sales amount for each product, and the advertising fee registration unit 70 determines the fee for each advertising space as the advertisement in the advertising space. In this embodiment, the target product is updated according to the sales amount within a predetermined period. For example, if a product called “Blueberry Yogurt” was targeted for advertising in a specific inventory, the advertisement for that inventory next month will be based on the total sales amount of the product “Blueberry Yogurt” last month at that store. It is an operation to set a fee.

  In the second operation mode, the result acquisition means 90 is also provided with a function of acquiring the sales amount for each product, and the advertisement fee registration means 70 is adapted to charge the individual advertisement space to the advertisement space. In this mode, all products displayed in the zone to be updated are updated according to the sales amount within a predetermined period. For example, the next month's advertising fee for the advertising space corresponding to the zone 3 shown in FIG. 2 is set based on the total sales amount of all the products displayed in the zone 3 last month. This is based on the idea that products displayed in the same zone can be expected to sell almost the same.

  In the third operation mode, the result acquisition unit 90 has a function of acquiring the sales amount for each store, and the advertising fee registration unit 70 sets the fee for the advertising space of each store within a predetermined period of the store. It is a form which is made to update according to the sales amount. In the above-described embodiment, as shown in the tree diagram of FIG. 3, this advertisement contract system is applied to a large number of stores. In this way, when there are a large number of stores, the sales amount is naturally different for each store, and differentiation between a store that can sell and a store that cannot sell occurs. This third operation mode is based on the idea that the fee setting of the advertisement fee table for the store is updated according to the sales amount for each store. For example, if the total sales amount of the Ichigaya store last month was twice the total sales amount of the Yotsuya store, the ad fee table setting for the Ichigaya store next month will be set to the ad fee table setting for the Yotsuya store. It is possible to perform an operation such as setting to approximately twice that of the above.

  In the fourth operation mode, the performance acquisition unit 90 has a function of acquiring the sales amount for each time period, and the advertising fee registration unit 70 sets the fee for each advertising space to the time corresponding to the advertising space. In this mode, the band is updated according to the sales amount of the band. As already mentioned, the actual sales amount varies greatly from time to time, and there will be a differentiation between selling time and non-selling time. The fourth operation mode is based on the idea that the fee setting of the advertisement fee table for the time period is updated according to the sales amount for each time period. For example, the total sales amount in the time zone of 16:00 to 20:00 on weekdays of last month (the total sales amount for each store may be the total sales amount of a plurality of stores) may be 13:30 to 16: If it is three times the total sales amount in the time zone of 00, set the price of the advertising space in the time zone of 16:00 to 20:00 on the weekday of next month, and the advertisement in the time zone of 13:00 to 16:00 on weekdays It is possible to perform an operation such as setting almost three times the frame fee setting.

  The first usage method of sales results (the usage method used for updating the fee setting of the advertisement fee table) has been described with respect to four types of operation. On the other hand, the second usage method of sales results is a usage method in which the billing processing unit 80 has a function of determining a billing amount for the advertiser in consideration of both the advertising fee table and the sales results. is there. As for the second usage method, four types of operation modes can be considered as in the first usage method.

  In the first operation mode, the result acquisition means 90 has a function of acquiring the sales amount for each product, and the charge processing means 80 determines the charge amount for each advertisement target product as the advertisement target product. This is a mode in which the sales amount within a predetermined period is determined in consideration of the sales amount. For example, if a product called “Blueberry Yogurt” was targeted for advertising in a specific advertising space, it would also be called “Blueberry Yogurt” last month based on the total sales amount of the product called “Blueberry Yogurt” last month. This is an operation of determining an increase / decrease value of the billing amount for the product advertisement.

  In the second operation mode, the result acquisition means 90 is also provided with a function of acquiring the sales amount for each individual product, and the charge processing means 80 stores the charge amount for each advertisement space in the advertisement space. In this mode, the sales amount of all the products displayed in the corresponding zone is determined in consideration of the sales amount within a predetermined period. For example, the billing amount for the advertisement space corresponding to the zone 3 shown in FIG. 2 is increased or decreased based on the total sales amount of all the products displayed in the zone 3 of the previous month.

  In the third operation mode, the performance acquisition means 90 has a function of acquiring the sales amount for each store, and the charge processing means 80 is configured to calculate the charge amount for the advertising space of each store for a predetermined period of the store. It is a form which makes it determine in consideration of the amount of sales in the inside. For example, if the total sales of Ichigaya store last month increased significantly, but if the total sales of Yotsuya store decreased significantly, the billing amount related to the advertising space of Ichigaya store last month was increased. It is possible to perform operations such as reducing the billing amount related to the advertising space of the Yotsuya store.

  In the fourth operation mode, the performance acquisition unit 90 has a function of acquiring the sales amount for each time period, and the charging processing unit 80 corresponds the charging amount for each advertising space to the advertising space. In this form, the sales amount in the time zone is taken into consideration. For example, the total sales for the time period of 16:00 to 20:00 on weekdays of last month (which may be the total sales for each individual store or the total sales for a plurality of stores) has increased considerably. ： If the total sales amount during the time period of 00 to 16:00 has fallen considerably, the billing amount related to the advertising space at the time of 16:00:00 to 20:00 on the weekday of the previous month is increased, and the weekday 13: 00 to 16: It is possible to perform operations such as reducing the billing amount related to the advertising space in the time zone of 00.

<<< §6. Distribution control based on personal information >>
In §4 described above, in order to be able to evaluate the fact of “who has been delivered” as a delivery record, a function of capturing the personal information of customers using the shopping cart C into each shopping cart C is provided. The example which provides is demonstrated. For example, a membership card in which personal information such as gender, age, and hobbies is written is issued in advance, and the membership card is inserted into a part of the advertisement presenting apparatus 10 attached to the shopping cart C. Thus, if a reading mechanism for reading personal information is provided, the sex, age, hobbies, etc. of customers who are shopping by pushing individual shopping carts C can be grasped.

  As described above, if each shopping cart is provided with a function of taking in personal information of a customer who uses the cart, different advertisement information is distributed to the distribution control means 30 according to the personal information. It is also possible to execute such control. For example, when distributing advertisement information related to cosmetics, if the distribution condition such as “Distribute only to women under the age of 30” is given by the advertiser, before distribution from the advertisement information distribution apparatus 20 In addition, the personal information stored in the advertisement presenting apparatus 10 serving as the distribution destination is checked, and only when the distribution conditions are met, the operation of distributing the advertisement information becomes possible. Of course, cosmetic advertisement information is distributed to women under 30 years old, shampoo advertisement information is distributed to women over 30 years old, and shaving cream advertisement information is distributed to men. Thus, it is also possible to perform operations such as appropriately selecting advertisement information to be distributed according to personal information.

It is a block diagram which shows the structure of the advertisement contract system which concerns on fundamental embodiment of this invention. It is a top view which shows an example of the zone definition in a general store. It is a tree diagram which shows an example of the advertising space defined with the hierarchical structure. It is a top view which shows an example of the advertisement fee table stored in the advertisement fee storage means 60 in the advertisement contract system shown in FIG. It is a top view which shows an example of the advertisement information table stored in the advertisement information storage means 50 in the advertisement contract system shown in FIG. It is a top view which shows an example of the headline advertisement information about three goods shown to the advertisement presentation apparatus 10 in the advertisement contract system shown in FIG. It is a top view which shows an example of the detailed advertisement information regarding the specific goods presented to the advertisement presentation apparatus 10 in the advertisement contract system shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Advertisement presentation apparatus 20 ... Advertisement information delivery apparatus 30 ... Delivery control means 40 ... Advertisement information registration means 50 ... Advertisement information storage means 60 ... Advertisement charge storage means 70 ... Advertisement charge registration means 80 ... Charge processing means 90 ... Performance acquisition means A ... Advertiser C ... Shopping cart P ... Inventory sales management system

Claims (24)

An advertising contract system that performs product advertising commissioned by an advertiser to a customer who uses a shopping cart in a store, and charges the advertiser an advertising fee.
An advertisement presentation device attached to each shopping cart in the store and having a function of presenting the distributed advertisement information;
An advertisement information distribution device that distributes predetermined advertisement information to an advertisement presenting device for a shopping cart that is assigned to each zone in the store and enters the responsible zone;
An advertising fee storage means for defining a specific time zone in a specific zone of a specific store as an advertising space, and storing an advertising fee table in which a predetermined fee is set for each advertising space;
Advertising fee registration means for performing processing for setting a fee for each advertising space in the advertising fee table;
Advertising information storage means for storing an advertising information table in which advertising information related to advertising target products is registered in a specific advertising space;
An advertising information registration means for performing processing for registering advertising information for each advertising space in the advertising information table based on the commission from the advertiser;
Distribution control means for performing control to distribute the advertisement information registered for each advertisement space from the advertisement information distribution device assigned to the zone corresponding to the advertisement space in a time zone corresponding to the advertisement space;
Billing processing means for performing billing processing of advertising fee for each advertiser according to the advertising fee table;
An advertising contract system characterized by comprising: In the advertising contract system according to claim 1,
An advertising contract system characterized in that the advertising space is defined with a hierarchical structure of management base, location area, store name, and zone. In the advertising contract system according to claim 1 or 2,
An advertisement contracting system characterized in that different rates are set according to the amount of advertisement information. In the advertising contract system according to any one of claims 1 to 3,
When the distribution control means monitors the inventory sales management system for the store and checks the inventory of each product for the store and confirms that the specific product is sold out or if the specific product is An advertisement contracting system characterized in that, when it is confirmed that the store is not handled, the delivery of advertisement information relating to the sold-out product or the product not handled is controlled. The advertisement contract system according to claim 4,
An advertisement contracting system characterized in that the billing processing means performs a process of reducing the advertising fee for the advertising space whose distribution has been stopped. In the advertising contract system according to claim 4 or 5,
The advertising information registration means has the function of registering redundant advertising information in addition to the original advertising information for the same advertising space,
An advertisement contracting system characterized in that, when the distribution control means stops the distribution of the original advertisement information, it has a function of distributing the substitute advertisement information instead. In the advertising contract system according to any one of claims 1 to 6,
The advertisement information registration means has a function of registering detailed advertisement information and headline advertisement information with a smaller amount of information as advertisement information related to the same product,
The distribution control means performs a process of presenting headline advertisement information on a plurality of products as a list to the shopping cart advertisement presenting device that has entered the zone, and the customer selects a specific product from the list An advertisement contracting system that performs processing for presenting detailed advertisement information related to a selected product when an operation input is performed. The advertising contract system according to claim 7,
An advertisement contracting system characterized in that the billing processing means has a function of determining a billing amount for the advertiser according to the number of times the detailed advertisement information is presented. In the advertising contract system according to any one of claims 1 to 8,
It further comprises performance acquisition means for acquiring actual distribution results from the distribution control means,
An advertising contract system characterized in that the advertising fee registration means has a function of updating the fee setting of the advertising fee table in consideration of the distribution result. In the advertising contract system according to any one of claims 1 to 8,
It further comprises performance acquisition means for acquiring actual distribution results from the distribution control means,
An advertisement contracting system, wherein the billing processing means has a function of determining a billing amount for the advertiser in consideration of both the advertisement fee table and the distribution result. The advertising contract system according to claim 9 or 10,
The result acquisition means has a function of counting the number of times the advertisement information is distributed to the advertisement presenting device for each advertising space, and calculates the total number of times of distribution within a predetermined counting period for a specific advertising space. An advertising contract system characterized by being used as a delivery record for the advertising space. The advertising contract system according to claim 9 or 10,
The result acquisition means purchases the specific product when the advertisement information related to the specific product is distributed to the advertisement presenting device for the specific shopping cart and the specific shopping cart passes the cash register of the store. The distribution of advertisement information related to the product is calculated by using the total number of the effective distributions within a predetermined counting period as a function of recognizing the distribution as an effective distribution associated with the purchase of the specific product. Advertising contract system characterized by using as The advertising contract system according to claim 9 or 10,
Each shopping cart has a function to capture the personal information of customers using the shopping cart.
A predetermined point associated with the personal information of a customer who uses the specific shopping cart when the result acquisition means is distributed to the advertisement presenting device for the specific shopping cart. An advertising contract, wherein the integrated value of the distribution points within a predetermined counting period is used as a distribution result of the advertisement information. system. In the advertising contract system according to any one of claims 1 to 8,
It further includes a record acquisition means for acquiring the actual sales record from the store POS system,
An advertising contract system characterized in that the advertising fee registration means has a function of updating the fee setting of the advertising fee table in consideration of the sales results. The advertising contract system according to claim 14,
The achievement acquisition means has a function to acquire the sales amount for each product,
An advertising contract system, wherein the advertising fee registration means updates the fee of each advertising space in accordance with the sales amount of the advertising target product in the advertising space within a predetermined period. The advertising contract system according to claim 14,
The achievement acquisition means has a function to acquire the sales amount for each product,
The advertising contract system, wherein the advertising fee registration means updates the fee of each advertising space according to the sales amount within a predetermined period of all the products displayed in the zone corresponding to the advertising space. The advertising contract system according to claim 14,
The achievement acquisition means has a function to acquire the sales amount for each store,
An advertising contract system, wherein the advertising fee registration means updates the fee for the advertising space of each store according to the sales amount within a predetermined period of the store. The advertising contract system according to claim 14,
The achievement acquisition means has a function to acquire the sales amount for each time zone,
An advertising contract system, wherein the advertising fee registration means updates the fee of each advertising space according to the sales amount in the time zone corresponding to the advertising space. In the advertising contract system according to any one of claims 1 to 8,
It further includes a record acquisition means for acquiring the actual sales record from the store POS system,
An advertisement contracting system, wherein the billing processing unit has a function of determining a billing amount for the advertiser in consideration of both the advertisement fee table and the sales record. The advertising contract system according to claim 19,
The achievement acquisition means has a function to acquire the sales amount for each product,
An advertisement contracting system, wherein the billing processing means determines a billing amount for each advertisement target product in consideration of a sales amount of the advertisement target product within a predetermined period. The advertising contract system according to claim 19,
The achievement acquisition means has a function to acquire the sales amount for each product,
An advertisement contracting system, wherein the billing processing means determines a billing amount for each advertising space in consideration of a sales amount within a predetermined period of all products displayed in a zone corresponding to the advertising space. . The advertising contract system according to claim 19,
The achievement acquisition means has a function to acquire the sales amount for each store,
An advertisement contracting system characterized in that the billing processing means determines a billing amount for an advertising space of each store in consideration of a sales amount within a predetermined period of the store. The advertising contract system according to claim 19,
The achievement acquisition means has a function to acquire the sales amount for each time zone,
An advertisement contracting system, wherein the billing processing means determines a billing amount for each advertising space in consideration of a sales amount in a time zone corresponding to the advertising space. In the advertising contract system according to any one of claims 1 to 23,
Each shopping cart has a function to capture the personal information of customers using the cart,
An advertisement contracting system, wherein the delivery control means performs control such that different advertisement information is delivered according to the personal information.