JP2006178259A - Advertisement information display system, advertisement device, communication device, and advertisement information display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information display system, an advertisement device, a communication device, and an advertisement information display method, capable of reducing unnecessary advertisement for a person who sees and receives advertisement information. <P>SOLUTION: The advertisement information display system comprises; an advertisement server 12, a car 15 as a moving vehicle in which a mobile phone 14 is installed; the advertisement device 22 for displaying the advertisement information. A driver of the car 15 drops in at an electric station 16 for supplying electricity, when the electricity stored in the car 15 decreases, and the electricity is supplied. At that time, the advertisement device 22 collects advertisement data held in the mobile phone 14 by the mobile phone 14 and optical communication via first and second communication devices 18 and 20. The advertisement data held in the mobile phone 14 is the data in which the advertisement information desired by an owner of the mobile phone 14 is downloaded from the advertisement server 12.The advertisement information is to be displayed in the display part 21 of the advertisement device 22. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement information display system, an advertisement apparatus, a communication apparatus, and an advertisement information display method.

Conventionally, advertisement information is displayed in a place where a large number of people gather to enhance the advertising effect. For example, a poster with advertisement information is pasted on the store, a display device that displays advertisement information is installed, or an advertisement signboard is installed along the road. It was displayed.
In addition, for example, when a car that transmits location information is in a road section where advertisements are provided, advertisement data is transmitted to a navigation device mounted on the car, and the advertisement information is displayed on the display or the advertisement is sent from a speaker. A method of flowing information is known (for example, Patent Document 1).

JP 2002-288518 A

  However, in the conventional advertisement information providing method, the advertisement information is posted or transmitted according to the request of the advertisement client, and the person who views or receives the advertisement information requests it. It was often not advertising information. Therefore, there is a problem that there is a lot of advertisement information unnecessary for the people. In addition, even if there is necessary advertisement information, there is a problem that it is difficult to find it because it is buried in unnecessary advertisement information.

  The present invention has been made paying attention to the unsolved problems of such a conventional method, and can reduce advertisements that are unnecessary for those who view or receive advertisement information. It is an object of the present invention to provide a display system, an advertising device, a communication device, and an advertising information display method.

  In order to solve the above problems, an advertisement information display system according to the present invention includes a communication device that is provided in a mobile body and can be electrically connected to a mobile terminal that owns advertisement data, and the advertisement from the communication device. An advertising device that collects data, and the communication device includes a transmitting unit that transmits the advertising data owned by the mobile terminal to the advertising device, wherein the advertising device is transmitted from the transmitting unit. A receiving unit that receives advertisement data; and a display unit that displays advertisement information based on the advertisement data received by the receiving unit.

  According to this configuration, the advertising information display system receives the advertising data held in the mobile terminal from the transmitting unit provided in the mobile communication device by the receiving unit provided in the advertising device. Useful advertising data can be collected. For example, if it is bargain advertising information of a local shop, there is a high possibility that it is advertising data that many people want to know. Then, by displaying the advertisement information based on the advertisement data on the display unit of the advertisement apparatus, it is possible to notify not only the owner of the mobile terminal but also many people. As a result, it is possible to display useful (carefully selected) advertisement information for those who view or receive the advertisement information, and to reduce unnecessary advertisement information.

  In the advertisement information display system according to the present invention, a mobile body provided with a mobile terminal that owns advertisement data and a communication device that can be electrically connected to the mobile terminal, and installed in an advertisement display place An advertising device that collects the advertising data from the communication device, the communication device comprising a transmitting unit that transmits the advertising data to the advertising device, wherein the advertising device is transmitted from the transmitting unit A receiving unit that receives advertisement data; and a display unit that displays advertisement information based on the advertisement data received by the receiving unit.

  According to this configuration, since the advertisement data held by the mobile terminal is received from the transmission unit provided in the mobile communication device by the reception unit provided in the advertisement device, the advertisement device collects useful advertisement data. can do. For example, if it is bargain advertising information of a local shop, there is a high possibility that it is advertising data that many people want to know. Then, by displaying the advertisement information based on the advertisement data on the display unit of the advertisement apparatus, it is possible to notify not only the owner of the mobile terminal but also many people. As a result, it is possible to display useful (carefully selected) advertisement information for those who view or receive the advertisement information, and to reduce unnecessary advertisement information.

  In the advertisement information display system according to the present invention, a mobile body including a mobile terminal that stores advertisement data in a memory, a communication device that can be electrically connected to the mobile terminal, and the mobile An advertisement device that collects the advertisement data from the communication device installed in an advertisement display place that can be received in a communication area that can communicate with the communication device when the body stops at a stop position; The communication device includes a transmission unit that transmits the advertisement data to the advertisement device, and the advertisement device is based on the reception unit that receives the advertisement data transmitted from the transmission unit, and the received advertisement data. When the display unit capable of displaying the advertisement information and the receiving unit receives the advertisement data from the transmission unit of the communication device, the display deadline data included in the advertisement data is examined and the display deadline A determination unit that determines whether or not there is, and when the determination unit determines that it is within the display deadline, it displays advertisement information based on the advertisement data on the display unit, and on the other hand, determines that it is not within the display deadline And a display control unit that does not display the advertisement information based on the advertisement data on the display unit.

  According to this configuration, the determination unit checks the display deadline data included in the collected advertisement data, and the display control unit displays the data within the display deadline, and does not display the advertisement data not within the display deadline. Even when advertisement data whose display deadline has passed is collected, it is possible to avoid displaying advertisement information whose advertisement display deadline has passed.

  In the advertisement information display system according to the present invention, the advertisement device further includes a reception management unit that identifies advertisement data collected from the mobile terminal of each mobile unit stopped at the stop position and manages the number of receptions or the reception frequency, The display control unit increases the display time per advertisement information based on the advertisement data based on the management content of the reception management unit, and the advertisement data based on the advertisement data is increased once. It is desirable to display the advertisement information on the display unit so as to increase the number of display times per reception.

  According to this configuration, the reception management unit manages the number of receptions or the reception frequency of advertisement data, and the display control unit advertises advertisement data with high utility value that is considered to have been downloaded with a high number of receptions or reception frequency. The information can be displayed on the display unit at a display frequency higher than usual (specific contents are described). Accordingly, it is possible to make a large number of eyes on the advertising information with higher utility value.

  In the advertisement information display system according to the present invention, the advertisement device includes a storage unit that stores advertisement data collected from the transmission unit of the communication device by the reception unit, and a transmission unit of the communication device by the reception unit. When new advertisement data is collected, it is checked whether or not the same advertisement data as the new advertisement data is stored in the storage unit. If the same advertisement data is stored in the storage unit, the same advertisement data and A selection unit that compares the update date data included in each of the new advertisement data and selects the latest advertisement data of the update date, and the display control unit includes the advertisement data selected by the selection unit. It is desirable to display advertisement information based on the display unit.

  According to this configuration, when the same advertisement data is collected by the selection unit, the update date data included in each advertisement data is compared, and the advertisement data having the latest update date data is selected. Even if the collected advertisement data is older than the update date, if advertisement data with a newer update date has been collected in the past, the advertisement information with a newer update date can be displayed.

  The advertisement information display system according to the present invention further includes an advertisement server that provides the advertisement data, and the mobile terminal includes a first communication connection unit that can be connected to the advertisement server through a communication network, The first ID data for user identification obtained by registering at an advertisement site established by the advertisement server accessed via the communication connection unit and the advertisement data downloaded from the advertisement site of the advertisement server are stored in the memory. The advertisement device has a second communication connection unit connectable to the advertisement server through a communication network, and the advertisement server opened via the second communication connection unit opens The second ID data for advertisement display identification obtained by registering on the site is stored in the storage unit, and the reception unit In receiving the advertisement data, the first ID data stored in the memory of the portable terminal is also received and stored in the storage unit, and the advertisement information based on the advertisement data is displayed on the display unit, and then the advertisement display is displayed. Is transmitted to the advertisement server via the second communication connection unit together with the first and second ID data, and the advertisement server receives the first and second advertisements received together with the advertisement display from the advertisement device. It is desirable to transmit data for giving a predetermined service to at least the portable terminal at the address specified by the first ID data among the second ID data.

  According to this configuration, the mobile terminal and the advertisement server can be connected by the first communication connection unit, and the first ID data can be acquired by performing user registration in the advertisement site. Further, the advertising device and the advertising server can be connected by the second communication connection unit, and the second ID data can be acquired by performing user registration in the advertising site. The advertising device acquires the advertising data and the first ID data from the mobile terminal, displays the advertising information, and then transmits at least the first ID data to the advertising server. Therefore, the advertisement server can specify at least the portable terminal that has been involved in the advertisement display. As a result, at least the user who contributed to the display of the advertisement information from the advertisement site founder among the advertisement display person who owns the advertisement apparatus and the user who provided the advertisement data that is the basis of the advertisement information displayed on the display unit For example, you can receive services such as advertising fees, points, discounts, and special offers.

  In the advertisement information display system according to the present invention, the transmission unit included in the communication device is a first communication unit capable of transmission / reception through optical communication, and the reception unit included in the advertisement device is a first communication unit capable of transmission / reception through optical communication. The first communication unit is disposed at a height substantially the same as an installation height of the second communication unit on the advertising device side in the mobile body, and the mobile body stops at a stop position. When the first communication unit and the second communication unit are arranged in a positional relationship capable of optical communication and communication between the two is established, the advertising device requests the mobile terminal to transmit advertising data via the communication device, When the mobile terminal that has received the transmission request stores advertisement data in the memory, it is desirable that the advertisement data read from the memory is transmitted to the advertisement device via the communication device.

  According to this configuration, since the first communication unit and the second communication unit are arranged so as to have substantially the same height, it is possible to perform communication by substantially determining the stop position of the moving body. Become. When mutual communication is established, the mobile terminal transmits advertisement data to the advertising device in response to a request signal from the advertising device. Therefore, the advertisement data downloaded to the mobile terminal when the moving body stops at the stop position is automatically transmitted to the advertising device without causing any trouble of the moving body passenger (without performing a transmission operation or the like). be able to. In addition, since it is optical communication, for example, even when the mobile body is an electric vehicle and the advertisement display place is a desk lamp that generates radio waves (electromagnetic waves) when charging the mobile body with electricity, such radio waves ( Advertising data can be passed from the mobile body side to the advertising device side without being disturbed by electromagnetic waves.

  In the advertisement information display system according to the present invention, the advertisement data preferably includes at least one of image data and audio data.

  According to this configuration, since the advertisement data includes images and sounds, the advertisement effect can be further increased for those who view or listen to the advertisement information.

  In the advertisement information display system according to the present invention, the mobile terminal is preferably a mobile phone.

  According to this configuration, since the mobile phone is owned by many people and the advertisement data is collected from the mobile phone, more advertisement data can be received. In addition, since the advertisement information display system is configured by a commercially available mobile phone, the cost for constructing the advertisement information display system can be reduced.

  In the advertisement information display system according to the present invention, it is preferable that the moving body is an electric vehicle driven by electricity, and the advertisement device is provided on a table lamp to which the electric vehicle supplies electricity.

  According to this configuration, even when the electric vehicle is supplied with electricity from the desk lamp, optical communication is used for transmission / reception of advertisement data, so that radio waves (electromagnetic waves) are generated when charging electricity. Even in the case of a desk lamp, advertisement data can be transferred from the mobile body side to the advertisement apparatus side without being disturbed by such radio waves (electromagnetic waves).

  In order to solve the above problem, an advertising device according to the present invention is an advertising device applied to an advertising information display system, and receives at the receiving unit a receiving unit that receives advertising data transmitted from a communication device. A display unit that displays advertisement information based on the advertisement data, the receiving unit is a light receiving element, and performs optical communication between the light emitting element provided in the communication device and the light receiving element. The advertisement data is received by.

  According to this configuration, since the electrical signal is converted into an optical signal by the light emitting element and the optical signal is converted into an electrical signal by the light receiving element, advertisement data can be transmitted and received between the light emitting element and the light receiving element by optical communication. it can. Therefore, it is possible to easily transmit advertisement data from a non-fixed mobile body to a fixed advertisement device without connecting each other wirelessly. Since optical communication is performed, even large data such as an image can be transmitted and received instantaneously. Therefore, the display unit can display the advertisement information based on the advertisement data obtained by the person who owns the mobile terminal. As a result, unnecessary advertisement information can be displayed with a smaller amount, and a large number of people can see the advertisement information.

  In order to solve the above problem, a communication apparatus according to the present invention is a communication apparatus applied to an advertisement information display system, and is electrically connected to a mobile terminal that owns advertisement data, and the advertisement data is connected to the advertisement apparatus. The transmission unit is a light emitting element.

  According to this configuration, the advertising data can be converted from an electrical signal to an optical signal by the light emitting element, and transmitted to the advertising device by optical communication. Therefore, it is possible to easily transmit advertisement data from a non-fixed mobile body to a fixed advertisement device without connecting them to each other wirelessly. Since optical communication is performed, even large data such as an image can be transmitted and received instantaneously. Therefore, it is possible to display advertisement information based on advertisement data obtained by a display device that a person who owns a portable terminal thinks necessary. As a result, unnecessary advertisement information can be displayed with a smaller amount, and a large number of people can view the advertisement information.

  In the communication apparatus according to the present invention, the light emitting element is preferably a surface emitting semiconductor laser.

  According to this configuration, since it is a surface-emitting type semiconductor laser, directivity is high, and advertising data can be transmitted to a specific partner such as an advertising device from a communication device. Thus, for example, it is possible to prevent advertisement data from being received by a large number of people who have not signed a contract with each other.

  In the communication apparatus according to the present invention, the mobile terminal is preferably a mobile phone.

  According to this configuration, since the advertisement data is downloaded from the advertisement server using the mobile phone, a large number of people can use the communication device. By using this communication device, a large number of people can collect more useful advertisement data.

  In the communication apparatus according to the present invention, it is desirable that the communication apparatus is provided on a moving body.

  According to this configuration, since the mobile device has a communication device, it is possible to provide advertisement data not only to a fixed advertisement display location but also to an advertisement device installed in a wide range of advertisement display locations. Therefore, it is possible to provide a large number of people with useful advertisement information with less unnecessary advertisement information.

  In order to solve the above problem, an advertisement information display method according to the present invention includes a communication device that is provided on a mobile body and can be electrically connected to a mobile terminal that owns advertisement data, and the advertisement from the communication device. An advertising device that collects data, and the communication device includes a transmitting unit that transmits the advertising data owned by the mobile terminal to the advertising device, wherein the advertising device is transmitted from the transmitting unit. An advertisement information display method using an advertisement information display system, comprising: a reception unit that receives advertisement data; and a display unit that displays advertisement information based on the advertisement data received by the reception unit, wherein the advertisement device includes: Having a computer for executing the program, and examining the display deadline data included in the advertisement data received by the receiving unit and determining whether or not it is within the display deadline; When it is determined that the display deadline is within the display deadline, the advertisement information based on the advertisement data is displayed on the display unit. On the other hand, when the display is not within the display deadline, the advertisement based on the advertisement data is displayed. Causing the computer to execute a step of not displaying information on the display unit.

  According to this configuration, the display deadline data included in the collected advertisement data is examined to determine whether it is within the display deadline, and if it is within the display deadline, it is displayed on the display unit, and if not within the display deadline, the display unit Since the computer is executed so as not to display the advertisement information, the advertisement information past the advertisement display deadline can be prevented from being displayed even when the advertisement data past the advertisement display deadline is collected.

  In the advertisement information display method according to the present invention, the step of identifying the advertisement data collected from the mobile terminal of each mobile unit stopped at the stop position and managing the number of receptions or the reception frequency, the number of receptions based on the managing step, or The display unit displays the advertisement information in such a manner that the more frequently received advertisement data is, the longer the display time per advertisement information based on the advertisement data is, or the greater the number of times the advertisement data is displayed per reception. It is desirable for the computer to further execute the step of causing the computer to display.

  According to this configuration, the number of times or frequency of reception of the collected advertisement data is managed, and the advertisement information of advertisement data having a high utility value that is considered to have been downloaded with a high number of times of reception or reception frequency is more specific (specifically Since the computer is executed so that it is displayed on the display unit with a high display frequency, it is possible to make the advertising information with a higher utility value more visible.

  In the advertisement information display method according to the present invention, the advertisement device includes a storage unit that stores the advertisement data received by the reception unit, and stores the advertisement data received by the reception unit in the storage unit; When the new advertisement data is received by the receiving unit, it is checked whether the same advertisement data as the new advertisement data is stored in the storage unit. If the same advertisement data is stored in the storage unit, The update date data respectively included in the same advertisement data and the new advertisement data are compared, and the advertisement data based on the advertisement data selected in the selection step is selected. It is desirable for the computer to further execute the step of displaying on the display unit.

  According to this configuration, when new advertisement data is collected after the collected (received) advertisement data is stored in the storage unit, whether or not the new advertisement data is the same as the advertisement data stored in the storage unit. If the same advertisement data, the update date data included in each is compared, and the most recent update date data is selected, so that the advertisement data collected by the advertising device is the oldest update date. However, if advertisement data with a newer update date is collected in the past, the advertisement information with a newer update date can be displayed.

  FIG. 1 is a configuration diagram schematically showing a configuration of an advertisement information display system. Hereinafter, the configuration of the advertisement information display system will be described with reference to FIG.

  As shown in FIG. 1, the advertisement information display system 11 supplies electricity to an advertisement server 12, a provider 13, a car 15 as a mobile body in which a mobile phone 14 as a mobile terminal is installed, and the car 15. It is configured to include a desk lamp 16.

  The advertisement server 12 has a plurality of advertisement data requested by a plurality of advertisers. The advertisement data includes various information downloaded by the owner of the mobile phone 14, such as information on local shops near the desk lamp 16, local traffic congestion information, stadium watching information, ticket sales information, and the like.

  The provider 13 provides a connection service to the Internet 17. The provider 13 can access the advertisement server 12 from the mobile phone 14 via the Internet 17.

  The automobile 15 includes a first communication device 18 that is a first communication unit that forms a communication device with the mobile phone 14. The automobile 15 of the present embodiment is an electric automobile that is driven using electricity as a drive source. When the electricity stored in the automobile 15 decreases, the driver of the automobile 15 stops at the desk lamp 16 that supplies electricity and supplies electricity. The owner of the mobile phone 14 (for example, the driver of the automobile 15) places the mobile phone 14 on the placement unit (cradle) 31 (see FIG. 3) when driving the automobile 15, for example. It is trying not to become.

  The mobile phone 14 is used to download advertisement information that the owner of the mobile phone 14 wants to know from the advertisement server 12. The mobile phone 14 is connected to the Internet 17 via the provider 13 and can receive advertisement data as a basis of advertisement information from the advertisement server 12. The downloaded advertisement data is stored in the internal first RAM 33 (see FIG. 3). The mobile phone 14 is placed and fixed, for example, on the placement unit 31 (see FIG. 3) during operation or when not in use. The mobile phone 14 according to the present embodiment is generally commercially available and can be connected to the Internet 17 via the provider 13.

  The first communication device 18 is electrically connected to the placement unit 31 (see FIG. 3) via the connection cable 19. The first communication device 18 can be electrically connected to the mobile phone 14 by placing the mobile phone 14 on the placement unit 31.

  The desk lamp 16 includes a second communication device 20 that is a second communication unit constituting the communication device, an advertising device 22 including a computer and a display unit 21, and an electric supply machine 23 that supplies electricity to the automobile 15. In the present embodiment, it is assumed that the table lamp 16 is provided with a plurality of electricity supply machines 23 and the advertising device 22 is installed in the same quantity as the electricity supply machine 23.

  The second communication device 20 of the advertising device 22 can optically communicate with the first communication device 18. For example, optical communication with the first communication device 18 is performed when the automobile 15 is stopped at a stop position (see FIG. 2) that receives the supply of electricity from the electricity supplier 23. The second communication device 20 has a plurality of moving directions in the traveling direction of the automobile 15 so that optical communication can be performed even if the stopping position of the automobile 15 (position between the electric supply machine 23 and the electric supply port 24) varies. Communication units (not shown) are provided in a row. The first communication device 18 constitutes the second communication device 20 as long as the vehicle 15 is within an area where power can be supplied (referred to as a power supply area) even if the vehicle 15 stops at a predetermined stop position with some variation in the traveling direction. It is possible to optically communicate with any one of the plurality of communication units.

  The display unit 21 of the advertising device 22 is connected to the second communication device 20 via the connection cable 26. The display unit 21 displays advertisement information based on advertisement data collected (received) by the second communication device 20. The advertisement information display process on the display unit 21 is performed by a computer. The display unit 21 can display advertisement information on the desk lamp 16 and other automobiles and pedestrians passing through the vicinity of the desk lamp 16. The display unit 21 may be provided, for example, on the side of the electric supply machine 23 or provided in a place away from the electric supply machine 23 as long as it can be connected to the second communication device 20. May be. The display unit 21 can display advertisement information based on the advertisement data to a large number of people. That is, the advertising device 22 performs secondary use in which advertising data acquired by the owner of the mobile phone 14 using the mobile phone 14 is further collected (received) and displayed on the display unit 21 as advertisement information.

  The electric supply machine 23 supplies electricity to an automobile (electric automobile) 15 that uses electricity as a drive source. The electricity supply machine 23 has a main body 23a for storing electricity, an electricity supply cable 23b for sending electricity, and a distal end portion 23c of a portion to be conducted. Electricity is supplied (charged) from the main body 23a to the automobile 15 by bringing the tip 23c of the electricity supply cable 23b into electrical contact with the electricity supply port 24 of the automobile 15. When the distal end portion 23c and the electricity supply port 24 are brought into contact, for example, electrical noise (radio waves) is generated.

  FIG. 2 is a schematic diagram illustrating a state where the automobile and the advertising device are performing optical communication. The schematic diagram shown in FIG. 2 shows the traveling direction of the automobile 15 when the automobile 15 in FIG. 1 enters the power supply area of the desk lamp 16 and supplies electricity from the electricity supplier 23 to the electricity supply port 24. Shown from the side. Hereinafter, a state in which the mobile phone 14 and the advertising device 22 are performing optical communication will be described with reference to FIG.

  As shown in FIG. 2, the automobile 15 is provided in the automobile 15 by stopping so that the positions of the electricity supply port 24 and the electricity supplier 23 (see FIG. 1) are substantially aligned to supply electricity. In addition, the first communication device 18 and the second communication device 20 provided in the advertising device 22 can perform optical communication. As described above, since the second communication device 20 includes a plurality of communication units (not shown), the second communication device 20 is installed even if the stopping position of the automobile 15 varies. Within the range, optical communication with the first communication device 18 is possible. Moreover, since the 1st communication apparatus 18 and the 2nd communication apparatus 20 are supposed to mutually determine the height from the ground 27, it becomes possible to suppress the positional deviation of the light of a height direction. Optical communication can be performed.

  The merit of performing optical communication is, for example, as in this embodiment, when electricity is supplied to the automobile 15 with the desk lamp 16, electrical noise (radio waves) generated at a portion where the electricity supply port 24 and the tip 23c are in contact with each other. The first communication device 18 and the second communication device 20 can transmit and receive advertisement data without being affected by the above. In addition, by performing optical communication, it is possible to improve transmission efficiency, and a large amount of data such as moving images and voices can be transmitted and received instantaneously. The data capacity of the moving image is, for example, about several gigabytes (G) bytes.

  FIG. 3 is a block diagram schematically showing an electrical configuration of the mobile phone, the first communication device, and the advertising device. Hereinafter, the electrical configuration of the first communication device 18 and the advertising device 22 will be described with reference to FIG.

  As shown in FIG. 3, the automobile 15 connects the mobile phone 14, the placement unit 31 on which the mobile phone 14 is placed, the first communication device 18, the first communication device 18, and the placement unit 31. And a connection cable 19.

The mobile phone 14 has a first CPU 32 and a first RAM 33 built in the mobile phone 14. For example, the first CPU 32 causes the advertisement server 12 to access an advertisement site and execute a program for receiving (downloading) advertisement data.
For example, advertisement data downloaded from the advertisement server 12 is stored in the first RAM 33.

  The placement unit 31 includes a connection cable 34 that can be electrically connected to the mobile phone 14. The connection cable 34 is electrically connected to the first CPU 32 and the first RAM 33 built in the mobile phone 14 by placing the mobile phone 14 on the placement unit 31.

  The first communication device 18 includes a first light emitting element 35 as a transmission unit, a first light receiving element 36, and a converter (not shown) for converting an optical signal and an electric signal. The first light emitting element 35 and the first light receiving element 36 are in a state in which they can be electrically connected to the mobile phone 14 mounted on the mounting portion 31 via the connection cables 34 and 19.

  The first light emitting element 35 converts an electrical signal corresponding to advertisement data or ID (Identification) data for identification to an optical signal and transmits it by a converter. The first light emitting element 35 is configured by, for example, a surface emitting semiconductor laser (VCSEL: Vertical Cavity Surface Emitting Laser). The first light emitting element 35 has, for example, a part that emits light (an emitting part), and emits an optical signal corresponding to the advertisement data therefrom. Examples of the first light emitting element 35 include a semiconductor laser, a semiconductor light emitting diode, and an organic EL.

  For example, the first light receiving element 36 receives an optical signal transmitted from the second communication device 20. For example, the first light receiving element 36 receives a signal for establishing communication from the advertisement device 22 or receives a transmission request signal for advertisement data. The first light receiving element 36 is configured by, for example, a photodiode (PhotoDiode: PD). The first light receiving element 36 has, for example, a part that captures light (incident part), and receives various optical signals therefrom. Moreover, as the 1st light receiving element 36, a solid-state image sensor, a MSM (Metal Semiconductor Metal) photodetector, etc. are mentioned, for example.

  As shown in FIG. 3, the advertising device 22 includes a second light receiving element 37 and a second light emitting element 38 as a receiving unit constituting the second communication device 20, a second CPU 39, a counter 40 and a ROM 41 constituting a computer. And a second RAM 42 and a display unit 21.

  The second light receiving element 37 converts the optical signal corresponding to the advertisement data and ID data transmitted from the first light emitting element 35 into an electrical signal and receives it. Similar to the first light receiving element 36, the second light receiving element 37 is, for example, a photodiode. The second light receiving element 37 can perform optical communication when light emitted from the first light emitting element 35 enters an incident portion (not shown).

  The second light emitting element 38 converts, for example, a signal for establishing communication and an electrical signal corresponding to a request signal for receiving advertisement data into an optical signal and transmits it. The second light emitting element 38 is configured by, for example, a surface emitting semiconductor laser (VCSEL) similarly to the first light emitting element 35. The second light emitting element 38 can perform optical communication when light emitted from an emitting part (not shown) enters an incident part (not shown) of the first light receiving element 36.

For example, the second CPU 39 executes a program for receiving advertisement data stored in the first RAM 33 of the mobile phone 14 or executes a program for displaying the received advertisement data on the display unit 21.
The counter 40 is used for causing the display unit 21 to display advertisement information based on the advertisement data for a certain period of time.

The ROM 41 stores various programs and data for executing processing by the second CPU 39. In addition, the ROM 41 stores, for example, information that determines a display period of advertisement information.
The second RAM 42 is used for storing and reading various data including advertisement data collected (received) from the mobile phone 14 via the second light receiving element 37.

FIG. 4 is a functional block diagram schematically showing functions of the advertisement information display system. Hereinafter, the function of the advertisement information display system will be described with reference to FIG.
As shown in FIG. 4, the advertisement information display system 11 includes an advertisement server 12, a mobile phone 14, and an advertisement device 22. The advertisement server 12 includes an advertisement database unit 51, a first ID data storage unit 52, and an advertisement fee payment processing unit 53.

  In the advertisement database unit 51, advertisement data requested by a plurality of advertisers is accumulated. When the owner of the mobile phone 14 accesses the desired advertisement site using the mobile phone 14, the corresponding advertisement data is read from the advertisement database unit 51 and provided to the mobile phone 14.

The first ID data storage unit 52 stores the first ID data of the mobile phone 14 for user identification and the second ID data of the advertising device 22 transmitted from the advertising device 22.
The advertisement fee payment processing unit 53 specifies a partner engaged in the advertisement display based on the first ID data of the mobile phone 14 and the second ID data of the advertisement apparatus 22 received from the advertisement apparatus 22. After the partner is identified, the advertisement fee paid as a reward for the advertisement display is calculated from the number of times the advertisement is displayed.

  The cellular phone 14 includes a first communication connection unit 60, a site destination registration unit 54, a first advertisement data reception unit 65, a first ID data transmission unit 56, and a first RAM 33. Various functional units are parts constructed by the first CPU 32 and a program.

  The first communication connection unit 60 connects the mobile phone 14 and the advertisement server 12 through a communication network. Thus, the advertisement data can be downloaded by accessing the advertisement server 12 from the mobile phone 14.

  The site destination registration unit 54 is a program for registering an advertisement site destination in order to acquire advertisement data. The contents registered in the advertisement site are, for example, the name and address of the owner of the mobile phone 14, the address of the mobile phone 14, and the preference. The owner of the mobile phone 14 inputs these contents and performs an operation for registering in the advertisement server 12. Thereafter, the mobile phone 14 acquires first ID data indicating that the registered content is registered in the advertisement server 12. Note that the advertising device 22 also registers in advance with the advertising server 12 and acquires the second ID data. The advertisement server 12 can identify the other party by receiving the ID data involved in the advertisement display. Registration in the advertisement server 12 may be performed by executing the program of the site destination registration unit 54, or personal information may be input along items displayed on the advertisement site. .

  Also, the owner of the mobile phone 14 downloads, for example, advertisement automatic update software for acquiring advertisement information to the mobile phone 14 first. When the advertisement automatic update software is not inserted, for example, the advertisement apparatus 22 collects (receives) old advertisement data. Thereby, the updated advertisement data is always distributed from the advertisement server 12 to the mobile phone 14. Then, the advertisement data received by the mobile phone 14 is stored in the first RAM 33.

  The first advertisement data receiving unit 65 is a program for receiving advertisement data from the advertisement server 12. The first CPU 32 downloads the advertisement data from the advertisement server 12 by executing the program of the first advertisement data receiving unit 65. The downloaded advertisement data is stored in the first RAM 33.

  The first ID data transmission unit 56 is a program for transmitting first ID data from the mobile phone 14 to the advertising device 22. When the first CPU 32 executes the program of the first ID data transmission unit 56, the first ID data of the mobile phone 14 stored in the first RAM 33 is read and the first ID data is transmitted to the advertising device 22.

The first RAM 33 includes a first advertisement data storage unit 57 that is a memory, and an ID data storage unit 58.
The first advertisement data storage unit 57 stores advertisement data downloaded and acquired from the advertisement server 12. The ID data storage unit 58 stores first ID data of the mobile phone 14 registered and acquired in the advertisement server 12.

  The advertising device 22 includes a second communication connection unit 63, an optical communication determination unit 59, a second advertisement data reception unit 66, an advertisement data determination unit 61 that is a determination unit, a selection unit 67, and an advertisement area determination unit 68. A reception management unit 69, a display control unit 70, an ID data reception unit 55, a second ID data transmission unit 62, and a second RAM 42. Various functional units are parts constructed by the second CPU 39 and a program.

  The second communication connection unit 63 connects the advertising device 22 and the advertising server 12 through a communication network. Thereby, it becomes possible to access the advertisement server 12 from the advertising device 22 and transmit, for example, the first and second ID data.

  The optical communication determination unit 59 is, for example, for determining whether the first communication device 18 of the automobile 15 that has entered the desk lamp 16 and the second communication device 20 of the advertising device 22 can perform optical communication. It is a program. When the second CPU 39 executes the program of the optical communication determination unit 59, a request signal for optical communication is transmitted from the second communication device 20 to the first communication device 18 at certain intervals. When a reply signal to the request signal is received from the first communication device 18, it is determined that optical communication is possible.

  The second advertisement data receiving unit 66 is a program for acquiring advertisement data from the mobile phone 14. When the second CPU 39 executes the program of the second advertisement data receiving unit 66, it checks whether or not the advertisement data is stored in the first advertisement data storage unit 57 of the mobile phone 14, and collects (receives) the advertisement data if stored. If it is not stored, the fact that there is no advertisement data is received.

  The advertisement data determination unit 61 is a program for determining whether collected (received) advertisement data is new. When the second CPU 39 executes the program of the advertisement data determination unit 61, the display time limit data included in the collected advertisement data is confirmed, and it is determined whether or not it is within the display time limit. For example, if it is information on a shop that is selling for a limited time, an advertisement is displayed if it is within the period, and the advertisement is not displayed because it becomes meaningless information after the period.

  The selection unit 67 is a program for determining whether or not new advertisement data is collected when the same advertisement data is collected. When new advertisement data is collected in the second communication device 20, the second CPU 39 executes the program of the selection unit 67, checks whether the same advertisement data as the new advertisement data is stored in the second RAM 42, and the same advertisement. When the data is stored, the update date data included in the advertisement data is compared, and the advertisement data having the latest update date data is selected.

  The advertisement area determination unit 68 is a program that determines whether or not the advertisement data is related to the determined area. When the second CPU 39 executes the program of the advertisement area determination unit 68, the area data included in the collected advertisement data is confirmed, and it is determined whether or not the advertisement data is related to the determined area. For example, if there is advertisement data selling at a shop close to the place where the advertising device 22 is installed, it is within the range where shopping is possible, so advertising information is displayed, and if it is advertising data at a remote place, the range where shopping is possible Since it is not within, advertising information is not displayed.

  The reception management unit 69 is a program for managing the number of receptions or reception frequency of advertisement data. When the second CPU 39 executes the program of the reception management unit 69, the collected advertisement data is identified to determine the number of receptions or the reception frequency.

The display control unit 70 is a program for changing the display method of the collected advertisement data. When the second CPU 39 executes the program of the display control unit 70, display is performed according to the conditions determined and selected by the various function units.
For example, when the advertisement data determination unit 61 confirms the display deadline data included in the advertisement data and determines that it is within the display deadline, the display control unit 70 displays advertisement information based on the advertisement data. If it is determined that it is not within the display deadline, the advertisement information based on the advertisement data is not displayed.

When the reception management unit 69 determines that the advertisement data is frequently received and frequently received, the display control unit 70 increases the display time per advertisement information based on the advertisement data, Or increase the number of impressions of advertising information based on.
Further, advertisement information based on the advertisement data selected by the selection unit 67 is displayed.
Further, the display is performed when the advertisement area determination unit 68 determines that the advertisement data is within the set area, and the display is not performed when it is determined that the advertisement data is not within the area.

  The ID data receiving unit 55 is a program for receiving the first ID data of the mobile phone 14. When the second CPU 39 executes the program of the ID data receiving unit 55, a request signal for receiving the first ID data of the mobile phone 14 is transmitted to the first CPU 32. When the first CPU 32 receives this request signal, the program of the first ID data transmission unit 56 is executed. Thereby, the advertising device 22 can receive the first ID data of the mobile phone 14. The received first ID data of the mobile phone 14 is stored in the second RAM 42. Note that the second ID data of the advertising device 22 is also stored in the second RAM 42.

  The second ID data transmission unit 62 is a program for transmitting the second ID data of the advertising device 22 and the first ID data of the mobile phone 14 from the advertising device 22 to the advertising server 12. When the second CPU 39 executes the program of the second ID data transmission unit 62, the first ID data of the mobile phone 14 and the second ID data of the advertising device 22 stored in the second RAM 42 are read out, and the second communication connection unit 63 causes the advertising server 12 to Send.

  The second RAM 42 has a second advertisement data storage unit 64 as a storage unit. The second advertisement data storage unit 64 stores and reads advertisement data collected (received) by the second communication device 20. The second RAM 42 stores the first ID data of the mobile phone 14 and the second ID data of the advertising device 22.

  FIG. 5 is a diagram illustrating a flow for displaying advertisement information in the advertisement information display system (advertisement server, mobile phone, first communication device, and advertisement device). Hereinafter, the procedure for displaying the advertisement information will be described with reference to FIG.

  In step S11, an advertisement site destination is registered in order to download advertisement data. As described above, the information to be input includes the name and address of the owner of the mobile phone 14, the address of the mobile phone 14, and the preference. If there is no deficiency in the registered contents, the advertising site transmits first ID data indicating that the registration has been made to the mobile phone 14. The owner of the mobile phone 14 determines that the mobile phone 14 has been registered in the advertising site by checking the received first ID data.

In step S12, when the owner of the mobile phone 14 wants to acquire advertisement information, the advertisement site is accessed.
In step S <b> 13, the first communication connection unit 60 of the mobile phone 14 connects to the advertisement server 12, and if there is desired advertisement information, the advertisement data is downloaded to the mobile phone 14. The downloaded advertisement data can be checked for advertisement information on a display unit (not shown) of the mobile phone 14. This advertisement data is stored in the first advertisement data storage unit 57 of the first RAM 33.
Note that if the advertisement server 12 has advertisement information that is registered in advance in the advertisement server 12 and is suitable for the owner of the mobile phone 14, the advertisement server 12 does not need to perform an operation of downloading the owner of the mobile phone 14. The advertisement data may be transmitted from 12 to the mobile phone 14.

  In step S <b> 14, the mobile phone 14 is placed on a placement unit 31 (see FIG. 3) provided in the automobile 15. After the owner of the mobile phone 14 sees the advertisement information and places it on the placement unit 31, the mobile phone 14 and the first communication device 18 can be electrically connected.

  In step S15, communication between the first communication device 18 and the second communication device 20 of the advertising device 22 is established. First, the driver of the automobile 15 (the owner of the mobile phone 14) enters the table lamp 16 when determining that the automobile 15 needs to be supplied with electricity. Next, the automobile 15 is stopped so that the positions of the electricity supply port 24 and the electricity supply machine 23 (see FIG. 1) are aligned. Thereby, the position of the 1st communication apparatus 18 with which the motor vehicle 15 was equipped, and the 2nd communication apparatus 20 with which the advertisement apparatus 22 was equipped approach. From the 2nd communication apparatus 20, the signal is always transmitted or it transmits regularly. When receiving the transmitted signal, the first communication device 18 returns a response signal to the second communication device 20. Thereby, communication between the first communication device 18 and the second communication device 20 is established.

  In step S <b> 16, a request signal for receiving advertisement data is transmitted from the advertisement device 22 to the mobile phone 14.

  In step S17, advertisement data is transmitted from the mobile phone 14 to the advertisement device 22 based on the request signal. If there is advertisement data in the mobile phone 14, the advertisement data is transmitted, and if there is no advertisement data, a message that there is no advertisement data is transmitted. The collected (received) advertisement data is stored in the second advertisement data storage unit 64.

  In step S <b> 18, the first ID data of the mobile phone 14 is transmitted to the advertising device 22. The first ID data may be transmitted at the same timing as when the advertisement data is transmitted. The received ID number of the mobile phone 14 is stored in the second RAM 42.

  In step S19, the advertising information is displayed on the display unit 21 of the advertising device 22. The advertisement information is displayed by executing a program of the display control unit 70 and determining and selecting from the information included in the advertisement data. For example, advertisement data within the display deadline is displayed, advertisement data with a high frequency of reception and reception frequency is lengthened, or advertisement data within a region is displayed. This makes it possible to show useful advertisement information not only to the owner of the mobile phone 14 but also to many people.

  In step S <b> 20, the first ID data of the mobile phone 14 and the second ID data of the advertising device 22 are transmitted from the advertising device 22 to the advertising server 12. The transmission of the first ID data and the second ID data may be performed by an operation of transmission by the installer of the advertising device 22, or may be automatically transmitted without performing the operation. The first and second ID data to be transmitted are those of the mobile phone 14 and the advertising device 22 that owned the advertising data displayed by the advertising device 22. The two ID data received by the advertisement server 12 are stored in the first ID data storage unit 52.

  In step S21, an advertisement fee is paid from the advertisement server 12 (advertising site creator) to the owner of the mobile phone 14 and the installer of the advertising device 22. First, the advertisement server 12 reads out two ID data (first ID data of the mobile phone 14 and second ID data of the advertising device 22) stored in the first ID data storage unit 52. Based on the two pieces of first and second ID data, the mobile phone 14 and the advertising device 22 involved in the advertisement display on the advertising device 22 are specified. The advertisement server 12 calculates, for example, an advertisement fee corresponding to the number of advertisements displayed by the advertisement fee payment processing unit 53, and notifies the owner of the mobile phone 14 and the installer of the advertisement device 22 to pay the advertisement fee. Do.

  In step S22, the owner of the mobile phone 14 and the installer of the advertising device 22 receive the advertising fee. For example, the advertisement fee is transferred from the notification information received from the advertisement server 12 to a designated account of the owner of the mobile phone 14 and the installer of the advertisement device 22. The advertisement fee may be paid monthly, for example, or may be paid each time.

  FIG. 6 is a flowchart showing the processing performed by the second CPU 39 of the advertising device in the order of processing. Hereinafter, the step in which the advertising device displays the advertising information will be described with reference to FIG.

  In step S <b> 31 shown in FIG. 6, the optical communication determining unit 59 determines whether or not optical communication with the first communication device 18 provided in the automobile 15 is possible. If optical communication is possible (see step S15), the process proceeds to step S32. If optical communication is not possible, the process of step S31 is repeated.

  In step S32, the second advertisement data receiving unit 66 determines whether or not the mobile phone 14 has advertisement data (see step S16). If there is advertisement data, the process proceeds to step S33. If there is no advertisement data, the processing of the second CPU 39 is terminated.

  In step S33, the second advertisement data receiving unit 66 collects (receives) advertisement data from the mobile phone 14 (see step S17). Since only the advertisement data is collected and stored by the first advertisement data storage unit 57, the advertisement device 22 can collect only the advertisement data.

  In step S34, the advertisement data determination unit 61 determines whether the collected advertisement data is within the display time limit. If the advertisement data is within the display deadline, the process proceeds to step S35. If the advertisement data is not within the display deadline, the process of the second CPU 39 is terminated (not displayed).

  In step S <b> 35, it is determined whether or not the same advertisement data exists in the second advertisement data storage unit 64. If there is the same advertisement data, the process proceeds to step S36. If there is no same advertisement data, the process proceeds to step S39.

  In step S36, update date data included in the advertisement data of the collected advertisement data and the stored advertisement data is compared, and it is determined whether or not the collected advertisement data is new advertisement data. If the advertisement data is updated, the process proceeds to step S37. If it is old advertisement data that has not been updated, the processing of the second CPU 39 is terminated (not displayed).

  In step S37, it is determined whether or not the advertisement data is advertisement information related to the area. If the advertisement data is related within the region, the process proceeds to step S38. If it is not information in the area, the process of the second CPU 39 is terminated (not displayed). Further, the display may be performed even if the advertisement information is not in the area.

  In step S38, it is determined whether the frequency and frequency of receiving advertisement data are high. If it is higher, the process proceeds to step S40. If not, the process proceeds to step S39.

  In step S39, normal advertisement display is performed. This display is performed when new advertisement data is collected (received) or when the number and frequency of reception are not high.

  In step S40, special advertisement display is performed. This display is performed for advertisement data having a high frequency of reception and frequency of reception. With special advertisement display, for example, the display time per time is lengthened or the number of times of display is increased.

In step S <b> 41, the displayed advertisement data is stored in the second advertisement data storage unit 64.
In step S <b> 42, the second ID data transmission unit 62 transmits the first ID data of the mobile phone 14 and the second ID data of the advertisement device 22 to the advertisement server 12.

As described above in detail, according to the present embodiment, the following effects can be obtained.
(1) According to the present embodiment, the advertisement information display system 11 allows the advertisement device 22 to collect (receive) advertisement data that is downloaded by the person who owns the mobile phone 14 based on preferences and the like. Can be displayed. For example, the local person downloads advertisement information of a local bargain shop to the mobile phone 14 to obtain the information. The advertisement device 22 can display advertisement information related to the local area by collecting advertisement data from the mobile phone 14. Moreover, if it is a person who stops at the desk lamp 16, it is also possible to display advertisement information related to the car. Therefore, it is possible to display useful (carefully selected) advertisement information for a person who views or receives the advertisement information, and can reduce unnecessary advertisement information. Moreover, the installation person of the advertising device 22 can improve services by reducing unnecessary advertisements and increasing useful advertisement information, and can increase the number of customers coming to the desk lamp 16. .

  (2) According to the present embodiment, the advertisement information display system 11 allows the owner of the mobile phone 14 to collect the advertisement data on the advertisement device 22 and display it, thereby paying the advertisement fee from the advertisement server 12. Therefore, it is possible to create an environment in which advertisement data can be easily provided to the advertisement device 22. On the other hand, the installer of the advertising device 22 displays the collected advertising information on the advertising device 22 so that the advertising fee is paid from the advertising server 12, so that an environment where the advertising device 22 can be easily installed can be created. As a result, since the advertisement can be displayed not only to the person who downloaded the useful advertisement information but also to a large number of people, the advertisement can be displayed more effectively.

  (3) According to the present embodiment, the communication speed of wireless communication is slower than that of wired communication, but the first light emitting element 35 provided in the automobile 15 and the second light receiving element 37 provided in the advertising device 22 Since optical communication is performed, the transfer speed can be increased even for a large amount of advertisement data such as image data and audio data, and the advertisement data can be transmitted and received instantaneously. Therefore, it is possible to transmit / receive advertisement data even during a short time when electricity is supplied from the desk lamp 16, and advertisement information can be displayed on the advertisement apparatus 22.

In addition, this embodiment is not limited above, It can also implement with the following forms.
(Modification 1) In the embodiment, the advertising server 22 transmits the first and second ID data of the mobile phone 14 and the advertising device involved in the advertisement display to the advertising server 12 from the advertising server 12, and so on. Had received a reward. Alternatively, the mobile phone 14 may transmit the first and second ID data of the mobile phone 14 and the advertising device 22 engaged in the advertisement display to the advertisement server 12.
Further, the time when the two ID data are transmitted to the advertisement server 12 is displayed on the advertisement device 22 and then transmitted. You may make it transmit this collectively, dividing by a certain period.
Further, the advertisement server 12 pays an advertisement fee to the owner of the mobile phone 14 and the installer of the advertisement device 22. This may be paid only to the mobile phone 14. The installer of the advertising device 22 can increase the number of customers by displaying useful advertising information without receiving an advertising fee.

  (Modification 2) In the above-described embodiment, the advertisement server 12 pays, for example, an advertisement fee to the owner of the mobile phone 14 and the installer of the advertisement device 22 as a reward for contributing to the display of advertisement information. This is not limited to the advertisement fee, and you may receive services such as points, discounts, and preferential treatment. Further, for example, a product may be presented from the advertisement server 12 to the owner of the mobile phone 14 and the installer of the advertising device 22.

  (Modification 3) In the above-described embodiment, the owner of the mobile phone 14 downloads the advertisement information to the advertisement server 12 and acquires the advertisement information whenever the advertisement information is desired. Alternatively, the advertisement information may be automatically transmitted from the advertisement server 12 to the mobile phone 14 based on information such as pre-registered preferences.

  (Modification 4) In the said embodiment, the advertising apparatus 22 was installed in the desk lamp 16, and it was made to display advertisement information. This may be installed not only in the desk lamp 16 but also in a gas station. Moreover, you may make it install in stores, such as a convenience store and a department store. In this case, the advertising data can be collected by installing the advertising device 22 so as to be in a state capable of optical communication with the automobile 15 based on the parking position of the convenience store and the department store.

  (Modification 5) In the above embodiment, the advertising server 12 pays the advertising fee to the owner of the mobile phone 14 and the installer of the advertising device 22 who are involved in displaying the advertising information. This may be provided not only from the advertisement server 12 but also from the installer of the advertising device 22 to the owner of the mobile phone 14 for providing advertisement data provision fees, services, and the like. For example, you may make it discount the electricity bill supplied with the desk lamp 16, or give a crude product. According to this, the installer of the advertising device 22 can increase the number of users of the desk lamp 16. Furthermore, since the advertisement data that can be collected can be increased if the number of users increases, it is possible to display advertisements with variations with fewer unnecessary advertisements.

(Modification 6) In the said embodiment, the electric stand 16 was provided with the several electric supply machine 23, and the advertisement apparatus 22 was installed equivalent to the number of the electric supply machines 23. FIG. In this case, it is desirable that the position of the advertising device 22 is shifted from each other so that a large number of people can see the advertising information displayed on the display unit 21.
Moreover, the advertisement apparatus 22 may be one with respect to the several electric supply machine 23. FIG. In this case, the advertisement information collected from the plurality of mobile phones 14 may be sequentially displayed on the display unit 21 of one advertisement device 22.

  (Modification 7) In the said embodiment, although the 1st communication apparatus 18 and the 2nd communication apparatus 20 transmitted / receive advertisement data by optical communication, it does not need to be limited to optical communication.

The block diagram which shows typically the structure of the advertisement information display system in one Embodiment. The schematic diagram which shows the state which the vehicle and the advertisement apparatus are performing optical communication. The block diagram which shows typically the electric structure of the mobile telephone and 1st communication apparatus of a motor vehicle, and the 2nd communication apparatus, display part, etc. of an advertisement apparatus. The functional block diagram which shows typically the function of an advertisement information display system. The figure which shows the flow for displaying advertisement information in an advertisement information display system. The flowchart which shows the process which 2nd CPU of an advertisement apparatus performs in order of a process.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 11 ... Advertising information display system, 12 ... Advertising server, 13 ... Provider, 14 ... Mobile telephone as a portable terminal, 15 ... Car as a mobile body, 16 ... Desk lamp, 17 ... Internet, 18 ... The 1st which comprises a communication apparatus 1st communication apparatus which is 1 communication part, 19 ... Connection cable, 20 ... 2nd communication apparatus which is a 2nd communication part which comprises a communication apparatus, 21 ... Display part, 22 ... Advertising apparatus, 23 ... Electric supply machine, 23a DESCRIPTION OF SYMBOLS ... Main body, 23b ... Electric supply cable, 23c ... Tip part, 24 ... Electric supply port, 26 ... Connection cable, 27 ... Ground, 31 ... Mounting part, 32 ... 1st CPU, 33 ... 1st RAM, 34 ... Connection cable, 35 ... 1st light emitting element as a transmission part, 36 ... 1st light receiving element, 37 ... 2nd light receiving element as a receiving part, 38 ... 2nd light emitting element, 39 ... 2nd CPU which comprises a computer DESCRIPTION OF SYMBOLS 40 ... Counter, 41 ... ROM which comprises a computer, 42 ... 2nd RAM which comprises a computer, 51 ... Advertising database part, 52 ... 1st ID data storage part as ID data storage part, 53 ... Advertising fee payment process part, 54 ... Site destination registration section, 55 ... ID data receiving section, 56 ... First ID data transmitting section, 57 ... First advertisement data storage section as a memory, 58 ... ID data storage section, 59 ... Optical communication determination section, 60 ... First DESCRIPTION OF SYMBOLS 1 communication connection part, 61 ... Advertisement data judgment part which is a determination part, 62 ... 2nd ID data transmission part, 63 ... 2nd communication connection part, 64 ... 2nd advertisement data storage part as a memory | storage part, 65 ... 1st advertisement Data receiving unit, 66 ... second advertisement data receiving unit, 67 ... selection unit, 68 ... advertising area determination unit, 69 ... reception management unit, 70 ... display control unit.

Claims (18)

A communication device that can be electrically connected to a mobile terminal that is provided in a mobile body and that owns advertisement data;
An advertising device for collecting the advertising data from the communication device;
The communication device includes a transmission unit that transmits the advertisement data owned by the mobile terminal to the advertisement device,
The advertising device includes a receiving unit that receives the advertising data transmitted from the transmitting unit, a display unit that displays advertising information based on the advertising data received by the receiving unit,
An advertisement information display system comprising: A mobile unit comprising: a mobile terminal that owns advertisement data; and a communication device that can be electrically connected to the mobile terminal;
An advertising device installed at an advertising display location and collecting the advertising data from the communication device;
The communication device includes a transmission unit that transmits the advertisement data to the advertisement device,
The advertising device includes a receiving unit that receives the advertising data transmitted from the transmitting unit, a display unit that displays advertising information based on the advertising data received by the receiving unit,
An advertisement information display system comprising: A mobile unit comprising: a mobile terminal that stores advertisement data in a memory; and a communication device that can be electrically connected to the mobile terminal in a communicable manner;
An advertising device that is installed at an advertisement display location capable of receiving within a communication area capable of communicating with the communication device when the mobile body stops at a stop position and collects the advertisement data from the communication device; And
The communication device includes a transmission unit that transmits the advertisement data to the advertisement device,
The advertising device includes a receiving unit that receives the advertising data transmitted from the transmitting unit, a display unit that is capable of displaying advertising information based on the received advertising data,
When the receiving unit receives the advertisement data from the transmission unit of the communication device, a determination unit that examines the display deadline data included in the advertisement data and determines whether it is within the display deadline;
When it is determined by the determination unit that it is within the display deadline, the advertisement information based on the advertisement data is displayed on the display unit, and when it is determined that the display is not within the display time limit, the advertisement information based on the advertisement data is displayed. A display control unit that does not display the display unit,
An advertisement information display system comprising: The advertisement information display system according to claim 3,
The advertising device further includes a reception management unit that identifies the advertisement data collected from the mobile terminal of each mobile unit stopped at the stop position and manages the number of receptions or the reception frequency,
The display control unit increases the display time per advertisement information based on the advertisement data based on the management content of the reception management unit, or the advertisement data based on the advertisement data. The advertisement information display system is characterized in that the advertisement information is displayed on the display unit so as to increase the number of display times per reception. The advertisement information display system according to claim 3 or 4,
The advertising device includes a storage unit that stores advertisement data collected from the transmission unit of the communication device by the reception unit;
When new advertisement data is collected from the transmission unit of the communication device at the reception unit, it is checked whether or not the same advertisement data as the new advertisement data is stored in the storage unit, and the same advertisement data is stored in the storage unit. Is stored, the update date data included in each of the same advertisement data and the new advertisement data, and a selection unit for selecting the latest advertisement data of the update date,
The display control unit causes the display unit to display advertisement information based on the advertisement data selected by the selection unit. The advertisement information display system according to any one of claims 1 to 5,
An advertisement server for providing the advertisement data;
The mobile terminal has a first communication connection unit that can be connected to the advertisement server through a communication network, and is acquired by registering as a user in an advertisement site opened by the advertisement server accessed through the first communication connection unit. The first ID data for user identification and the advertisement data downloaded from the advertisement site of the advertisement server are stored in the memory,
The advertisement device has a second communication connection unit that can be connected to the advertisement server through a communication network, and is registered and acquired in an advertisement site established by the advertisement server accessed through the second communication connection unit Second ID data for display identification is stored in the storage unit, and the first ID data stored in the memory of the portable terminal is also received and received in the storage unit when the receiving unit receives the advertisement data. After storing and displaying the advertisement information based on the advertisement data on the display unit, the display of the advertisement display together with the first and second ID data is transmitted to the advertisement server via the second communication connection unit. And
The advertisement server provides data for giving a predetermined service to the mobile terminal at an address specified by at least the first ID data among the first and second ID data received together with the advertisement display from the advertisement device. An advertisement information display system characterized by transmitting. The advertisement information display system according to any one of claims 1 to 6,
The transmission unit provided in the communication device is a first communication unit capable of transmission / reception by optical communication, and the reception unit provided in the advertising device is a second communication unit capable of transmission / reception by optical communication,
The first communication unit is arranged at substantially the same height as the installation height of the second communication unit on the advertising device side in the mobile body,
When the mobile body stops at a stop position and the first communication unit and the second communication unit are arranged in a positional relationship in which optical communication is possible and communication between the two is established, the advertising device is connected to the mobile terminal via the communication device. To send ad data to
When the mobile terminal that has received the transmission request stores advertisement data in the memory, the mobile terminal transmits the advertisement data read from the memory to the advertisement device via the communication device. Display system. The advertisement information display system according to any one of claims 1 to 7,
The advertisement information display system, wherein the advertisement data includes at least one of image data and audio data. The advertisement information display system according to any one of claims 1 to 8,
The advertisement information display system, wherein the mobile terminal is a mobile phone. The advertisement information display system according to any one of claims 1 to 9,
The moving body is an electric vehicle driven by electricity,
The advertisement information display system, wherein the advertisement device is provided on a table lamp that supplies electricity from the electric vehicle. An advertising device applied to the advertising information display system according to any one of claims 1 to 3,
A receiving unit for receiving the advertisement data transmitted from the communication device;
A display unit that displays advertisement information based on the advertisement data received by the reception unit;
The receiver is a light receiving element,
An advertisement apparatus, wherein the advertisement data is received by performing optical communication between a light emitting element and a light receiving element provided in the communication apparatus. A communication device applied to the advertisement information display system according to any one of claims 1 to 3,
A transmission unit that is electrically connected to the mobile terminal that owns the advertisement data and transmits the advertisement data to the advertisement device;
The communication apparatus, wherein the transmission unit is a light emitting element. The communication device according to claim 12,
The communication device according to claim 1, wherein the light emitting element is a surface emitting semiconductor laser. The communication device according to claim 12 or 13,
The communication apparatus, wherein the mobile terminal is a mobile phone. The communication device according to any one of claims 12 to 14,
A communication apparatus, wherein the communication apparatus is provided on a moving body. A communication device that can be electrically connected to a mobile terminal that is provided in a mobile body and that owns advertisement data;
An advertising device for collecting the advertising data from the communication device;
The communication device includes a transmission unit that transmits the advertisement data owned by the mobile terminal to the advertisement device,
The advertising device includes a receiving unit that receives the advertising data transmitted from the transmitting unit, a display unit that displays advertising information based on the advertising data received by the receiving unit,
An advertisement information display method using an advertisement information display system having
The advertising device has a computer that executes a program,
Examining the display deadline data included in the advertisement data received by the receiving unit and determining whether it is within the display deadline;
When it is determined that the display deadline is within the display deadline, the advertisement information based on the advertisement data is displayed on the display unit. On the other hand, when the display is not within the display deadline, the advertisement based on the advertisement data is displayed. Not displaying information on the display unit;
The advertisement information display method, wherein the computer is executed. The advertisement information display method according to claim 16,
Identifying the advertisement data collected from the mobile terminal of each mobile unit stopped at the stop position and managing the number of receptions or the reception frequency;
Based on the managing step, the advertisement data having a higher reception frequency or higher reception frequency has a longer display time per time of advertisement information based on the advertisement data, or increases the display frequency per reception of the advertisement data. Displaying the advertisement information on the display unit as follows:
Is further executed by the computer. The advertisement information display method according to claim 16 or 17,
The advertising device includes a storage unit that stores advertisement data received by the receiving unit,
Storing the advertisement data received by the receiving unit in a storage unit;
When the new advertisement data is received by the receiving unit, it is checked whether the same advertisement data as the new advertisement data is stored in the storage unit. If the same advertisement data is stored in the storage unit, Comparing the update date data included in each of the same advertisement data and the new advertisement data, and selecting the latest advertisement data of the update date,
Displaying on the display unit advertising information based on the advertising data selected in the selecting step;
Is further executed by the computer.

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