JP2006146006A - Advertisement system and advertisement display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system capable of obtaining several kinds of advertisement information by single access. <P>SOLUTION: This advertisement system comprises: an information conversion server 5 capable of being accessed through the Internet 1; a plurality of relay transmission devices 20 receiving information from the information conversion server 5; a plurality of infrared transmission and reception devices 11 capable of reception from the respective relay transmission devices 20 and transmission and reception of infrared signals; and a plurality of telephone sets 30 having infrared communication ports 31 capable of performing transmission and reception to/from the infrared transmission and reception devices 11, and transmits advertisement information from the infrared transmission and reception devices 11 to the mobile telephone sets 3. The information conversion server 5 has: a data format conversion portion 7 which converts sent advertisement information mail to the data format of mobile telephone to obtain advertisement distributing mail; and a distribution transmission portion 8 distributing the advertisement distributing mail to a plurality of designated relay transmission devices. Each of infrared transmission and reception device 11 has an infrared signal converting means of converting the advertisement distributing mail into an infrared signal. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement system that is installed, for example, in a concourse of a station, an event venue, or the like, and that can easily distribute advertisement information related to an advertisement medium, and an advertisement display device used in the advertisement system.

  Conventionally, an advertising medium mounted on a wall such as an underpass or a vehicle such as a train or a bus exhibits an advertising effect through vision. In general advertising media, the website address of the manufacturer / sales company of the product is displayed together with, for example, a photograph of the product, a catch phrase of the product, and a description of the product. By accessing this website address, detailed information about the product is displayed. Was displayed.

In recent years, an advertisement information sheet (signal transmission device) is provided in the corner of an advertisement medium, and information related to advertisement display of the advertisement medium (for example, a homepage address) is transmitted as electronic information from the signal transmission apparatus to the mobile terminal side. An advertisement display system has been proposed.
According to this system, information related to advertisement display such as a home page address can be easily obtained on the mobile terminal side (see, for example, Patent Document 1).
JP 2002-0258788 A

  However, in the advertising system as described above, transmission / reception of signals between the signal transmission device and the portable terminal is performed by an infrared signal including homepage address information. There is a problem that only one piece of information (for example, a homepage address) can be obtained by signal reception. Therefore, a large amount of information could not be received at the mobile phone side at once.

  The present invention has been made in view of the above circumstances, and provides an advertisement system capable of simultaneously obtaining several kinds of advertisement information by one access from a mobile phone, and an advertisement display device used in the advertisement system. With the goal.

In order to achieve the above object, an advertising system according to claim 1 includes an information conversion server 5 accessible via the Internet 1, a plurality of relay transmission devices 20 that receive information from the information conversion server 5, and each relay transmission. A plurality of infrared transmission / reception devices 11 capable of receiving and transmitting infrared signals from the device 20 and a plurality of mobile phones 30 having an infrared communication port 31 capable of transmission / reception between the infrared transmission / reception devices 11; An advertisement system for transmitting advertisement information from the infrared transmission / reception device 11 to the mobile phone 30 includes the following configuration.
The information conversion server 5 is designated by data format conversion means (data format conversion unit 7) for converting an advertisement information mail transmitted via the Internet 1 into a data format for a mobile phone and obtaining an advertisement distribution mail. A distribution unit (distribution transmission unit 8) for distributing the advertisement distribution mail to a plurality of relay transmission devices;
The infrared transmission / reception device 11 has infrared signal conversion means for converting the advertisement delivery mail into an infrared signal.
Each mobile phone 30 receives the advertisement delivery mail by an infrared signal from the infrared transmission / reception device 11.

The advertisement display device according to claim 2 receives an email including advertisement information via the Internet 1 (an advertisement delivery email converted into a data format for a mobile phone) by the receiving unit 15 and enables infrared signals to be transmitted and received. The transmission / reception device 11 includes the following configuration.
Infrared signal conversion means (infrared signal converter 16). The infrared signal conversion means (infrared signal conversion unit 16) converts received mail in a data format for mobile phones into an infrared signal.
Recording means (recording unit 12). The recording means (recording unit 12) records the infrared signal as an advertisement delivery mail so as to be rewritable.
Receiving means (light receiving unit 14). The receiving means (light receiving unit 14) receives a reception permission signal transmitted from the mobile phone 30 having the infrared communication port 31.
Transmitting means (light emitting unit 13). The transmission means (light emitting unit 13) transmits the advertisement information in response to the acceptance signal.

According to the present invention, since the mobile phone 30 receives the advertisement delivery mail converted into the infrared signal, a large amount of advertisement information can be received by one reception.
Further, the information conversion server 5 converts the advertisement information mail into a data format for mobile phones, obtains an advertisement delivery mail, and transmits it to a plurality of designated relay transmission devices 20. The data can be easily transferred to the infrared transmitting / receiving device 11 and the advertisement can be performed efficiently.

BEST MODE FOR CARRYING OUT THE INVENTION

An advertisement system as an example of an embodiment of the present invention will be described with reference to the drawings.
As shown in FIGS. 1 to 3, the advertisement system includes an information conversion server 5 that is accessible via the Internet 1, a plurality of relay transmission devices 20 that receive information from the information conversion server 5, and an advertisement display. And the advertisement display device 10 including the infrared transmission / reception device 11 that receives information from each relay transmission device 20 and the mobile phone 30 having the infrared communication port 31, and the infrared transmission / reception device of the advertisement display device 10 11 and the mobile phone 30 transmit and receive signals.

The information conversion server 5 is configured to be accessible from a normal personal computer (personal computer) 2 via the Internet 1. The information conversion server 5 converts the advertisement information mail into a data format for a mobile phone by a receiving unit 6 that receives the advertisement information mail transmitted from the personal computer 2 via the Internet 1 and a program recorded in advance. The data format conversion unit 7 for obtaining the advertisement distribution mail and the distribution transmission unit 8 for distributing the advertisement distribution mail to the plurality of designated relay transmission devices 20.
The advertisement information mail includes advertisement information such as a plurality of homepage addresses and images, and is attached with position information of each relay transmission device 20 of a plurality of designated distribution destinations.
The distribution transmission unit 8 detects position information in the advertisement distribution mail obtained by converting the advertisement information mail based on a program stored in advance, and transmits the advertisement distribution mail to each relay transmission device 20 via the Internet 1. The processing to be performed automatically.

The relay transmission device 20 is for wirelessly or wired distribution to the infrared transmission / reception devices 11 of the plurality of advertisement display devices 10 installed in a certain area. For example, the relay transmission device 20 is installed in each building (commercial facility).
When the relay transmission device 20 receives the advertisement distribution mail from the information conversion server 5, it is automatically distributed to the plurality of infrared transmission / reception devices 11 belonging to each relay transmission device 20.

For example, as shown in FIG. 4A, the advertisement display device 10 includes a rectangular flat board body installed on a wall surface and an infrared transmission / reception device 11 attached to the right side area 10a of the board body. ing. The board body is composed of, for example, a member pierced by the needle-like body so that the poster-like planar advertisement medium 3 can be fixed on the surface thereof by the needle-like body, so that the advertisement medium 3 is detachable (replaceable). Can be attached to.
On the surface of the advertisement medium 3, a photograph of the product, a catch phrase of the product, and a product description are posted.

The infrared transmission / reception device 11 attached to the right side area 10a of the board body (advertisement display device 10) is capable of transmitting and receiving infrared signals, and as shown in FIG. A recording unit 12 that records information in a rewritable manner, a light receiving unit 14 that receives an acceptance signal transmitted from a mobile phone 30 having an infrared communication port 31, and a light emitting unit 13 that receives the acceptance signal and transmits the advertisement information. And.
The infrared transmission / reception device 11 includes a receiving unit 15 that receives the advertisement delivery mail, an infrared signal conversion unit 16 that converts the advertisement delivery mail into an infrared signal, the recording unit 12, the light emitting unit 13, the light receiving unit 14, A control unit 17 that controls information between the reception unit 15 and the infrared signal conversion unit 16 is provided.

That is, the recording unit 12 receives the latest advertisement delivery mail transmitted from the relay transmission device 20 at the receiving unit 15, converts the advertisement delivery mail into an infrared signal by the infrared signal conversion unit 16, and performs advertisement related to advertisement display. The information is rewritten and recorded with the latest information.
The information (advertisement distribution mail) stored in the recording unit 12 is output as an infrared signal by the light emitting unit 13 when the light receiving unit 14 receives an infrared signal from the mobile phone 30 side. These processes are controlled by the control unit 17 that controls according to a predetermined program.

As shown in FIG. 4B, the infrared transmitter / receiver 11 is embedded and mounted in the right side area 10a of the board body so that the light emitting section 13 and the light receiving section 14 face directly from the outside of the board body. ing.
In the right side area 10a of the board body, text explaining the procedure for obtaining advertisement information using a mobile phone is posted.
The infrared transmitter 11 is configured to be driven by a power source (not shown) such as a built-in mercury battery.

  The advertisement delivery mail recorded after being converted into the infrared signal information in the recording unit 12 stores, for example, the website address of a product manufacturer / sales company and image information related to the advertisement.

  The light emitting unit 13 transmits an advertisement delivery mail as an infrared signal to the mobile phone 30 side, and the apex angle (directivity angle) in a conical range irradiated with infrared rays with the advertising medium 3 as the back is 70 degrees or less. The directivity is such that an infrared signal is irradiated in a range of preferably 10 to 30 degrees. The infrared signal has a wavelength of 850 to 950 nm, for example, and has an intensity that can be received in the range of 3 to 6 m.

The directivity angle described above may be appropriately set in consideration of circumstances such as the installation location of the advertisement medium 3, the receivable depth, and the case where a plurality of advertisement display systems are installed in parallel on the wall surface.
By providing the directivity that irradiates an infrared signal in the direction angle range of 10 to 30 degrees, the user with the mobile phone 2 stands in a place facing the advertisement display device 10, so that the infrared transmission device 11 The mobile phone 30 can be positioned within the irradiation range of the infrared signal emitted from the light emitting unit 13.

The light receiving unit 14 receives a reception permission signal and an information selection signal as infrared signals transmitted from the mobile phone 30 side. Specifically, the light receiving unit 14 is formed on the front surface of the infrared transmission device as a rectangular window. Yes.
The reception permission signal includes a signal for displaying the model of the cellular phone, and the model of the cellular phone can be specified by analyzing the signal on the counter device side.

The control unit 15 receives an infrared signal (reception permission signal, information selection signal) from the mobile phone 30 side, takes out desired advertisement information from the reading memory 12, and performs a work of transmitting from the light emitting unit 13 as an infrared signal. It is.
That is, when a reception permission signal is received from the mobile phone 30 side, an advertisement delivery mail as an infrared signal is transmitted from the light emitting unit 13 to the mobile phone 30 side. An advertisement delivery mail including the amount of information can be received.

The mobile phone 30 is provided with an infrared communication port 31 as a window part at the upper side surface position of the display unit 32, and issues a reception permission signal to the infrared transmission device 11, and the infrared transmission device 11 receiving the signal carries the mobile phone 30. A recording unit is provided for recording the advertisement information transmitted to the telephone 30 side.
Further, the mobile phone 30 receives a program for transmitting a reception permission signal to the infrared transmitter 11 and an advertisement delivery mail as an infrared signal transmitted from the light emitting unit 13 of the infrared transmitter 11 in a mail format. A program to be displayed on the display unit 32 is built in, and can be set to an infrared mode in which transmission and reception with an infrared signal can be performed by a desired key operation on the mobile phone 30.

  In the above example, the infrared transmission device 11 is embedded in the board body to constitute the advertisement display device 10, but the infrared transmission device 11 alone shown in FIG. You may make it stick on.

Next, the operation of the advertisement display system will be described with reference to the flowchart of FIG.
The advertisement provider (mail distributor) transmits one mail (advertisement information mail) to the address of the information conversion server 5. The advertisement information mail includes an advertisement article, an advertiser's homepage address, an image, and the like (step 101). Further, the advertisement information mail includes position information of each desired relay device 20 at a plurality of distribution destinations.

  In the information conversion server 5, the advertisement information mail received by the receiving unit 6 is converted into a data format for a mobile phone (format that can be read by a mobile phone) in the data format converting unit 7 to create an advertisement delivery mail, and a distribution transmitting unit The position information in the advertisement information mail is detected by 8 and transmitted to each corresponding relay transmission device for distribution (step 102).

  The advertisement distribution mail received by the relay transmission apparatus is transmitted and transferred to the infrared transmission / reception apparatus 11 of each advertisement display apparatus 10 by wired / wireless means (step 103).

  A person (user) who wants to receive advertisements stands at a position facing the advertisement display device 10 and performs a desired key operation on the mobile phone 30 to set an infrared mode in which infrared signals can be transmitted and received (step 104). . This key operation may be provided with a dedicated infrared mode pressing switch that can be set to the infrared mode with one touch, or may be set by pressing a plurality of existing operation keys 33 on the mobile phone 30.

When the infrared mode is set, an infrared signal (reception permission signal) is transmitted from the mobile phone 30 (step 105), and the light receiving unit 14 of the infrared transmission device 11 attached to the advertisement display device 10 receives this signal.
Upon receiving this signal, the infrared transmitter 11 transmits an advertisement delivery mail as an infrared signal from the light emitting unit 13 (step 106), and the infrared communication port 31 of the mobile phone 30 receives this signal.

  The mobile phone 30 receives the advertisement delivery mail and displays the text of the advertisement delivery mail on the display unit 32 (step 107). In the text, an advertisement article is written, and an advertiser's homepage address is described. By accessing this address, a more detailed advertisement can be viewed.

  Since the mobile phone 30 side has a recording unit for recording the advertisement delivery mail (homepage address, advertisement image) transmitted from the infrared transmitter 11 to the mobile phone 30 side, the recorded advertisement information is displayed on the display unit 32. It can be displayed or used as wallpaper in the case of an image.

  In the infrared transmission device 11 described above, an advertisement delivery mail is transmitted when an infrared signal (reception permission signal) is transmitted from the mobile phone 30, but an infrared signal ( The advertisement information may be sent to the recording unit of the mobile phone 30 when the mobile phone 30 transmits the reception permission signal.

In the above example, a mobile phone provided with an infrared communication port 31 and capable of transmitting infrared signals has been described as an example. However, a mobile phone without an infrared communication port can be used to send and receive infrared signal signals by attaching an infrared transmission / reception adapter. Is possible.
This infrared transmission / reception adapter is configured to be connectable to an external connection terminal of a mobile phone. This infrared transmission / reception adapter can be more sensitive than the one built in the mobile phone. That is, the range of transmission / reception can be set to about 10 m, which is significantly larger than the distance of 10-20 cm for infrared transmission / reception of the mobile phone.

  According to the advertisement display system having the above configuration, advertisement information can be recorded by the recording unit of the mobile phone 2 by transmitting and receiving signals between the mobile phone 2 having the infrared communication port 21 and the infrared transmitter 11, so that the advertisement display can be performed. Electronic advertisement information (homepage address, image information, etc.) regarding the advertisement display of the device 10 can be easily taken into the mobile phone 30 side.

  A mail format that can be read by a mobile phone using the information conversion server 5 is converted into an infrared signal by each infrared transmission / reception device. Can be obtained as mail information.

Also for the mail distributor, the advertisement distribution mail can be transmitted to a large number of infrared transmission / reception devices by a single distribution operation to the information conversion server 5, and an efficient service becomes possible.
In addition, since the signal to be transmitted / received is an infrared signal, the electronic device such as a pacemaker is not affected and the operation can be performed in the vehicle without causing trouble to others.

  In the above-described example, the example in which the infrared transmission device (infrared transmission device for advertisement) 11 is mounted on the planar advertisement display device 10 having a board body that is installed on the wall surface and can attach the poster-like advertisement medium 3 is described. However, as shown in FIG. 4C, for example, the board body may be fixed to the legs 4 with casters. In this case, since it can move freely, it is suitable for installation at an event venue or the like. In the figure, parts having the same configuration as in FIG.

It is a schematic diagram which shows the outline | summary of the advertising system of this invention. It is a block diagram which shows the structure of the information conversion server in an advertisement system. It is a block diagram which shows the transmission / reception state between the infrared transmitter / receiver in an advertising system, and a mobile telephone. (A)-(c) shows the advertisement display apparatus of this invention, (a) is a perspective explanatory view of a wall-mounted type advertisement display apparatus, (b) is a front explanatory view of an infrared transmitting / receiving apparatus, (c) ) Is a perspective explanatory view of a stand-type advertisement display device. It is a follow chart figure for demonstrating operation | movement in an advertisement system.

Explanation of sign

DESCRIPTION OF SYMBOLS 1 Internet 2 Personal computer 3 Advertising medium 5 Information conversion server 6 Reception part 7 Data format conversion part 8 Distribution transmission part 10 Advertisement display apparatus 11 Infrared transmission / reception apparatus 12 Recording part 13 Light emission part 14 Light reception part 15 Reception part 16 Infrared signal conversion part 17 Control Unit 20 relay transmission device 30 mobile phone 31 infrared communication port 32 display unit 33 operation keys

Claims (2)

An information conversion server accessible via the Internet, a plurality of relay transmission devices that receive information from the information conversion server, and a plurality of infrared transmission / reception devices that can receive and transmit infrared signals from each of the relay transmission devices A plurality of mobile phones having an infrared communication port capable of transmitting and receiving to and from the infrared transmission / reception device, and an advertising system for transmitting advertisement information from the infrared transmission / reception device to the mobile phone,
The information conversion server includes: a data format conversion unit that converts an advertisement information mail transmitted via the Internet into a data format for a mobile phone to obtain an advertisement distribution mail; and the advertisement distribution to a plurality of designated relay transmission devices Distribution means for distributing mail,
The infrared transmission / reception device has infrared signal conversion means for converting the advertisement delivery mail into an infrared signal,
The advertisement system, wherein each mobile phone receives the advertisement delivery mail by an infrared signal from the infrared transmission / reception device. An infrared transmission / reception device capable of receiving an email containing advertisement information via the Internet and transmitting / receiving an infrared signal,
The infrared transmitter / receiver is
An infrared signal converting means for converting the received mail in a data format for mobile phones into an infrared signal;
Recording means for recording the infrared signal as an advertisement delivery mail in a rewritable manner;
Receiving means for receiving a reception permission signal transmitted from a mobile phone having an infrared communication port;
An advertisement display apparatus comprising: a transmission unit that receives the acceptance signal and transmits the advertisement information.

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