JP2006127290A - Sales promotion system and sales promotion method for merchandise or service by rebate - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase a sales promotion effect with respect to merchandise or the like that a user does not necessarily intend to purchase at the beginning. <P>SOLUTION: To the user who has gotten interested in information provided on the Internet at the beginning and utilizes an information providing service, rebate is given on the basis of a money amount paid by the user as the utilization charge of the information providing service when the user purchases certain specified merchandise or the like. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a sales promotion system and a sales promotion method for goods or services.

  In recent years, rebate services are often used to promote sales of goods or services (such as goods). For these services, when a purchaser (user) of a product purchases a product, etc., points are added according to the purchase price, and when the same purchaser purchases the next product, etc., the accumulated points at that time It is a service that can be used to pay for the price of goods, etc. by converting the value into a monetary amount.

  With regard to such a product sales promotion system, for example, Patent Document 1 discloses a sales product registration method and its apparatus. Here, it is described that a point return service or the like is performed for sales promotion regarding merchandise sales at a virtual store formed on the Internet.

  Patent Document 2 describes a point-based sales method and a point-based sales system in which a user is given points when purchasing a product via an organizer server.

Although these inventions are effective in terms of promoting sales through point reduction, in terms of products that are subject to sales promotion, the invention is limited to products that the user plans to purchase from the beginning. There are many. In other words, when a user purchases a product, etc. that he / she needs, if he / she purchases the product / etc. Therefore, it is difficult to think of purchasing the product in the present invention even if the product is purchased and the product is not considered necessary by the user.
JP 2002-259792 A JP 2002-352162 A

  As described above, in the prior art, the sales promotion effect could not be expected even for products that the user did not intend to purchase at the beginning.

  The present invention is initially interested in information provided on the Internet, and when a user purchases a specific product or the like to a user who uses the information providing service, the user provides the information. A rebate is made based on the amount paid for the service. The purpose of this is to increase the sales promotion effect on products that the user does not necessarily intend to purchase at the beginning, such that users who have been using the information providing service for a long time will be more motivated to purchase the product. It is. In other words, when the user wants a product in the category in which the product is included, the product is subject to the above-described rebate. . Also, the degree of preference increases over time. Of course, it goes without saying that the present invention has the same sales promotion effect as described above even for users who intend to purchase from the beginning.

  In the present invention, the Internet site includes an Internet site for mobile phones. The point is a right given to the user according to the amount paid by the user regardless of the name.

  According to the present invention, an information provider provides information to a user via an Internet site, more preferably a mobile site, and saves the information provision fee paid by the user, and the user provides a specific product or service (hereinafter referred to as a product). For example, the seller or manufacturer of the specific product gives the user a motivation to purchase the specific product by rebating the user, The purpose is to increase the sales promotion effect of products.

  Here, the Internet site means a place on the Internet where, for example, image data is registered. In addition, the mobile site means a place where, for example, image data or the like is registered on the Internet so that image data or the like can be transmitted to the mobile phone in a service for performing the Internet through a mobile phone.

  Further, the rebate here means that a part or all of the purchase amount is returned by some method.

  In order to achieve the above object, the present invention provides the following means.

  More specifically, the first invention is a sales promotion system for goods or services using an Internet site, and information providing means for transmitting predetermined information to a user's information terminal device via the Internet site; In order to use for determining the rebate amount to be rebated for the user when the user purchases a specific product or service, the user is paid in a predetermined period as a consideration for the information provided by the information providing means. And means for calculating a total of point values converted from the price or the price.

  According to the first invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing it while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  The second invention is a sales promotion system for goods or services using an Internet site, and receives user registration information and stores user registration information in a storage medium of a computer. Only when the user registration information is stored in the storage medium, information providing means for providing information to the user via the Internet site, and a payment amount of the user including the payment amount for the information provision Payment information storage means for receiving payment information and storing the payment information in a storage medium of the computer, and when the payment information is received a plurality of times, in the payment information stored in the storage medium Payment information addition to add the payment amount in the payment information received multiple times to the payment amount of If the payment information is received only once, the payment amount in the payment information is stored in the storage medium as a total payment amount, and if the payment information is received a plurality of times, the payment information adding means Total payment amount storage means for storing the total amount added by the storage medium as a total payment amount, total payment amount reading means for reading the total payment amount corresponding to the user from the storage medium, and the total payment amount In response to the total payment amount read by the payment amount reading means, a rebate amount to be discounted from the purchase price of the specific product or service is determined only when the user purchases the specific product or service. Rebate amount calculation means for calculating.

  According to the second invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing it while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  The third invention is characterized in that, in the second invention, the rebate amount is equal to the total payment amount.

  According to the third aspect, since the information provision fee paid by the user is fully rebated, the user will receive the information provision free of charge, and the sales promotion effect of the specific product and the like is enhanced.

  According to a fourth aspect of the present invention, in the second aspect, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a predetermined amount.

  According to the fourth invention, after the information provision price paid by the user is converted into points, the amount calculated by multiplying a certain amount is rebated, so higher sales promotion for users who have used the site for a long time There is an effect.

  According to a fifth aspect of the present invention, in the second aspect, the rebate amount is converted from the total payment amount into points, and converted from points to rebate amounts according to the period of use of the user on the Internet site. It is an amount calculated by changing the ratio and multiplying the conversion ratio by the point.

According to the fifth invention, after the information provision price paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  According to a sixth aspect of the present invention, in the first aspect, the rebate amount changes a conversion ratio from a point to a rebate amount according to a period of use of the user on the Internet site, and the conversion ratio is The amount is calculated by multiplying the points.

According to the sixth invention, after the information providing fee paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  According to a seventh aspect of the present invention, in the second aspect, the information providing fee is a monthly usage fee for an Internet site.

  According to the seventh aspect, since the rebate is made according to the total payment amount of the monthly usage fee of the Internet site, a higher sales promotion effect can be obtained for the user who has used the site for a long time.

  According to an eighth aspect of the present invention, in the first or second aspect, the Internet site is a mobile site.

  According to the eighth aspect of the invention, the user can receive information through the mobile phone without being bound by the place, and is rebated according to the usage fee of the mobile site, so the mobile site has been used for a long time. Higher sales promotion effect for users.

  The ninth invention is characterized in that, in the first or second invention, there is a certain relationship between the content of the information and the specific product or service.

  According to the ninth aspect, by providing a certain relationship between the information provision content and the specific product, etc., the user who has received the information is interested in the specific product. Due to the effect, there is an effect that the sales promotion effect of the specific product is increased.

  According to a tenth aspect of the present invention, in the ninth aspect, the content of the information is travel information including a photograph, and the specific product is a camera.

  According to the tenth invention, in addition to attracting users who are interested in travel, when purchasing a camera, it is possible to receive a rebate according to the information provision fee, so that the camera is purchased to take a picture while traveling It is motivated to do so and has the effect of leading to the promotion of camera sales.

  The eleventh aspect of the present invention is a sales promotion system for goods or services using an Internet site, rebate application information storage means for storing user rebate application information in a storage medium of a computer, and at least the rebate application When the information is stored in the storage medium of the computer, the user is requested to send payment information including the total payment amount that is the total amount of the information provided to the user over the Internet for a predetermined period. The payment information requesting means, the payment information receiving means for receiving the payment information transmitted in response to the request, and the user is identified in correspondence with the total payment amount of the user included in the payment information Only when purchasing a particular product or service. And characterized in that it has, and the rebate amount calculating means for calculating the rebate amount to be discounted from the purchase price of.

  According to the eleventh invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing it while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  In a twelfth aspect based on the eleventh aspect, the rebate amount is equal to the total payment amount.

  According to the twelfth aspect, since the entire amount of information provided by the user is rebated, the user will receive the information provision free of charge, and the sales promotion effect of the specific product will increase.

  In a thirteenth aspect based on the eleventh aspect, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a predetermined amount.

  According to the thirteenth invention, after the information providing fee paid by the user is converted into points, the amount calculated by multiplying a certain amount is rebated, so higher sales promotion for users who have used the site for a long time There is an effect.

  In a fourteenth aspect based on the eleventh aspect, the rebate amount is converted from the total payment amount to points, and converted from points to rebate amounts according to the period of use of the user on the Internet site. It is an amount calculated by changing the ratio and multiplying the conversion ratio by the point.

According to the fourteenth invention, after the information providing fee paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  According to a fifteenth aspect, in the eleventh aspect, the price of the information provided to the user is a monthly usage fee for an Internet site.

  According to the fifteenth invention, since the rebate is made according to the total payment amount of the monthly usage fee of the Internet site, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  In a sixteenth aspect based on the eleventh aspect, the Internet site is a mobile site.

  According to the sixteenth invention, the user can receive information via a mobile phone without being trapped in the place, and is rebated according to the usage fee of the mobile site, so the mobile site has been used for a long time. Higher sales promotion effect for users.

  In a seventeenth aspect based on the eleventh aspect, the information providing content and the specific product or service have a certain relationship.

  According to the seventeenth aspect, by providing a certain relationship between the information provision content and the specific product, etc., the user who has received the information is interested in the specific product. Due to the effect, there is an effect that the sales promotion effect of the specific product is increased.

  In an eighteenth aspect based on the seventeenth aspect, the content of the information provision is travel information including a photograph, and the specific product is a camera.

  According to the eighteenth invention, in addition to attracting users who are interested in travel, when purchasing a camera, it is possible to receive a rebate according to the information provision fee, so that the camera can be purchased to take a picture while traveling It is motivated to do so and has the effect of leading to the promotion of camera sales.

  The nineteenth aspect of the present invention is a method for promoting the sale of goods or services using an Internet site, the step of causing a computer to provide predetermined information to a user information terminal device via the Internet site, and the user In order to determine the rebate amount to be rebated for the user when purchasing a specific product or service, it is converted from the price or price received as payment for the predetermined information provided above. And causing the computer to calculate a cumulative amount of the point value.

  According to the nineteenth invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing it while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  The twentieth aspect of the present invention is a method for promoting sales of goods or services using an Internet site, the step of receiving new registration information of a user and storing the user registration information in a storage medium of a computer, and the user registration Only when information is stored in the storage medium, the step of providing information to the user via the Internet site and receiving payment information of the user including a payment amount that is a price for providing the information Storing the payment information in a storage medium of the computer; and when receiving the payment information a plurality of times, receiving the payment information in the payment information stored in the storage medium a plurality of times. Adding the payment amount in the payment information received and receiving the payment information only once Stores the payment amount in the payment information as a total payment amount in the storage medium, and when the payment information is received a plurality of times, the total amount added by the payment information addition means is stored as the total payment amount Storing in a medium; reading the total payment amount corresponding to the user from the storage medium; and corresponding to the total payment amount read from the storage medium, the user having a certain product Or only when purchasing a service, the method includes a step of calculating a discount amount to be discounted from the purchase price of the specific product or service.

  According to the twentieth invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing it while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  According to a twenty-first aspect, in the twentieth aspect, the rebate amount is equal to the total payment amount.

  According to the twenty-first aspect, since the information provision fee paid by the user is fully rebated, the user will receive the information provision free of charge, and the sales promotion effect of the specific product and the like is enhanced.

  According to a twenty-second aspect, in the twentieth aspect, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a predetermined amount.

  According to the twenty-second invention, after the information providing price paid by the user is converted into points, the amount calculated by multiplying a certain amount is rebated, so higher sales promotion for users who have used the site for a long time There is an effect.

  According to a twenty-third aspect of the present invention, in the twentieth aspect, the rebate amount is converted from the total payment amount into points, and converted from points to a rebate amount according to a period of use of the user on the Internet site. It is an amount calculated by changing the ratio and multiplying the conversion ratio by the point.

According to the twenty-third invention, after the information provision price paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  According to a twenty-fourth aspect of the present invention, in the nineteenth aspect, the rebate amount changes a conversion ratio from a point to a rebate amount according to a period of use of the user on the Internet site, and the conversion ratio is The amount is calculated by multiplying the points.

According to the twenty-fourth invention, after the information providing fee paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  In a twenty-fifth aspect based on the twentieth aspect, the information providing fee is a monthly usage fee for an Internet site.

  According to the twenty-fifth aspect, since the rebate is made according to the total payment amount of the monthly usage fee of the Internet site, a higher sales promotion effect can be achieved for the user who has used the site for a long time.

  According to a twenty-sixth aspect of the present invention, in the nineteenth or twentieth aspect, the Internet site is a mobile site.

  According to the twenty-sixth aspect of the invention, the user can receive information through a mobile phone without being trapped in the place, and is rebated according to the usage fee of the mobile site, so that the mobile site has been used for a long time. Higher sales promotion effect for users.

  The twenty-seventh invention is characterized in that, in the nineteenth or twentieth invention, there is a certain relationship between the contents of the information and the specific goods or services.

  According to the twenty-seventh aspect of the present invention, since the user who received the information is interested in the specific product etc. by giving a certain relationship between the information provision content and the specific product etc., the synergy with the above-mentioned rebate effect Due to the effect, there is an effect that the sales promotion effect of the specific product is increased.

  In a twenty-eighth aspect based on the twenty-seventh aspect, the content of the information is travel information including a photograph, and the specific product is a camera.

  According to the twenty-eighth invention, in addition to attracting users who are interested in travel, when purchasing a camera, it is possible to receive a rebate according to the information provision fee, so that the camera is purchased to take a picture while traveling It is motivated to do so and has the effect of leading to the promotion of camera sales.

  The twenty-ninth aspect of the present invention is a method for promoting the sale of goods or services using an Internet site, the step of storing rebate application information of a user in a storage medium of a computer, and at least the rebate application information of the computer If stored in a storage medium, requesting transmission of user payment information including a total payment amount that is a total amount of information provided to the user via the Internet for a predetermined period; and Only when the user purchases a certain product or service in response to the payment information sent upon request, and corresponding to the total payment amount of the user included in the payment information; Calculate the discount amount to be discounted from the purchase price of the specific product or service And having the steps of, a.

  According to the twenty-ninth invention, a user who did not plan to purchase a specific product or the like can receive a rebate by accumulating the paid amount without knowing while receiving information. Therefore, it becomes a motivation to purchase a specific product etc., and the sales promotion effect of the specific product etc. increases. In addition, even for users who plan to purchase from the beginning, while using services that are beneficial to users, such as providing information, the price of specific products etc. substantially decreases, so that specific products etc. The sales promotion effect of.

  In a thirtieth aspect based on the twenty-ninth aspect, the rebate amount is equal to the total payment amount.

  According to the thirtieth aspect, since the information providing fee paid by the user is fully rebated, the user receives the information provision free of charge, and the sales promotion effect of the specific product is enhanced.

  According to a thirty-first aspect, in the twenty-ninth aspect, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a predetermined amount.

  According to the thirty-first invention, after the information providing price paid by the user is converted into points, the amount calculated by multiplying a certain amount is rebated, so higher sales promotion for users who have used the site for a long time There is an effect.

  According to a thirty-second aspect, in the twenty-ninth aspect, the rebate amount is converted from the total payment amount into points, and converted from points to a rebate amount according to a period of use of the user on the Internet site. It is an amount calculated by changing the ratio and multiplying the conversion ratio by the point.

According to the thirty-second invention, after the information providing fee paid by the user is converted into points,
Since the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated, a higher sales promotion effect is achieved for the user who has used the site for a long time.

  According to a thirty-third aspect, in the twenty-ninth aspect, the price of information provided to the user is a monthly usage fee for an Internet site.

  According to the thirty-third aspect, since the rebate is made according to the total payment amount of the monthly usage fee of the Internet site, a higher sales promotion effect can be achieved for users who have used the site for a long time.

  In a thirty-fourth aspect based on the twenty-ninth aspect, the Internet site is a mobile site.

  According to the thirty-fourth invention, a user can receive information through a mobile phone without being bound by the place, and is rebated according to the usage fee of the mobile site, so the mobile site has been used for a long time. Higher sales promotion effect for users.

  According to a thirty-fifth aspect, in the twenty-ninth aspect, there is a fixed relationship between the content of the information provision and the specific product or service.

  According to the thirty-fifth aspect, by providing a certain relationship between the content of information provision and the specific product, etc., the user who has received the information is interested in the specific product etc. Due to the effect, there is an effect that the sales promotion effect of the specific product is increased.

  According to a thirty-sixth aspect, in the thirty-fifth aspect, the content of the information provision is travel information including a photograph, and the specific product is a camera.

  According to the thirty-sixth aspect of the invention, it is possible to attract users who are interested in travel, and when purchasing a camera, it is possible to receive a rebate according to the information provision fee, so that the camera can be purchased to take a picture while traveling It is motivated to do so and has the effect of leading to the promotion of camera sales.

  The present invention provides a novel sales promotion method. In addition, the following effects can be expected according to specific implementation forms.

  For example, while a user who was not originally intended to purchase a specific product or the like obtains information via the Internet, the total payment amount paid as an information provision fee is accumulated, and the user When a specific product is purchased, a rebate will be made according to the total payment amount, which will motivate the user to purchase the specific product, etc., and the sales promotion effect of the specific product will increase. There is an effect. In addition, for users who originally intended to purchase the specific product etc., while using a service that is beneficial to the user, such as providing information, the price of the specific product etc. As a result, the effect of promoting the sales of the specific product is enhanced.

  In addition, for example, the present invention has an effect that a sales promotion effect of a specific product or the like is enhanced particularly for a user who has used the information providing service for a long time.

  In addition, for example, since the present invention performs rebate only for users who have purchased a specific product etc., rebate is made only for users who have a sales promotion effect, and for users who have no sales promotion effect Since no rebates are made, the effect of efficiently increasing the sales promotion effect is achieved.

  Further, for example, the present invention provides a certain relationship between the information provision content and the specific product, etc., so that the user who receives the information is interested in the specific product etc. Due to the effect, there is an effect that the sales promotion effect of the specific product is increased.

  First, an outline of the present embodiment will be described with reference to FIG.

  The mobile phone 2 used by the user 1 is connected to the access point 3 through a wireless line. The access point 3 is connected to the network 4 through a line. Further, the network 4 is connected to the information provider side server 5 through a line. An information provider side storage medium 6 is connected to the information provider side server 5. The information provider side storage medium 6 may be configured as an external storage device such as a CD ROM or DVD, or may be configured as an internal storage device such as a memory. Further, in the internal structure 10 of the information provider side storage medium 6, a user registration information storage unit 11, an information providing unit 12, a payment information storage unit 13, a total payment reading unit 14, a total payment amount, which will be described below. A transmission unit 15, an information storage unit 16, a payment information addition unit 17, and a total payment amount storage unit 18 are included. On the other hand, the network 4 is also connected to the manufacturer server 7 through a line. A server-side storage medium 8 is connected to the manufacturer-side server. The manufacturer-side storage medium 8 may be configured as an external storage device such as a CD ROM or DVD, or may be configured as an internal storage device such as a memory. Further, the internal structure 20 of the manufacturer-side storage medium 8 includes a rebate application information storage unit 21, a payment information request unit 22, a payment information reception unit 23, and a rebate amount calculation unit 24, which will be described below. Yes.

  The user 1 who desires to provide information such as travel information operates the mobile phone 2 as an information terminal to access the mobile site in order to perform user registration. At this time, after the signal transmitted from the mobile phone 2 reaches the access point 3, it is connected to the network 4 through the line, and further reaches the information provider side server 5 through the line. The information provider server 5 stores the new registration information from the user 1 in the user registration information storage unit 11 in the information provider storage medium 6. Registration information includes a user name, address, telephone number, e-mail address, and payment information (such as a credit card number). As a result, the user 1 can receive information. Here, reference numeral 10 in the figure represents the internal structure of the information provider side storage medium 6. When the user 1 wishes to provide information, the mobile site is accessed again. After a signal arrives at the information provider side storage medium 6 through the same route as before, the information providing unit 12 in the information provider side storage medium 6 receives the signal. The information providing unit 12 reads out information desired by the user from the information storage unit 16, and the information is displayed on the display screen of the mobile phone 2 through the reverse route. The user 1 achieves the object by looking at the display screen of the mobile phone 2.

  When user 1 receives the above information provision for a certain period and then pays the information provision fee or the credit card company pays the price according to the contract, the payment information is received from the bank or credit card company etc. It is transmitted to the server 5 and stored in the payment information storage unit 13 in the information provider side storage medium 6. This payment information is transmitted to the payment information adding unit 17, but in the case of the first payment information, since there is no information to be added, it is transmitted to the total payment amount storage unit 18 and stored as it is. Further, when a certain period of time elapses and the user 1 pays the information provision fee again, or when the credit card company pays the fee according to the contract, the payment information is stored in the payment information storage unit 13. Thereafter, the information is transmitted to the payment information adding unit 17. The payment information adding unit 17 reads the total payment amount from the total payment amount storage unit 18 and then adds the payment amount in the newly transmitted payment information and the total payment amount to obtain a new total payment amount. Is calculated, the result is transmitted to the total payment storage unit 18, and the total payment storage unit 18 stores the calculation result.

  When the user 1 purchases a specific product or the like, the user applies for a rebate with a manufacturer or the like in order to receive a rebate. This application may be made by mail, or may be applied to the maker side server 7 through a line using the mobile phone 2 via the access point 3 and the network 4. The manufacturer-side server that has received the application stores the rebate application information in the rebate application information storage unit 21 in the manufacturer-side storage medium 8. Here, 20 in the figure represents the internal structure of the manufacturer-side storage medium 8. When rebate application information is stored in the rebate application information storage unit 21, the total amount of information provided to the user 1 by the payment information request unit 22 in the manufacturer-side storage medium 8 via the Internet The information provider server 5 is requested to transmit user payment information including the total payment amount. In response to this request, the total payment amount transmission unit 15 in the information provider side storage medium 6 transmits the total payment amount to the manufacturer side server 7. The payment information receiving unit 23 in the manufacturer-side storage medium 8 receives the total payment amount. The payment information receiving unit 23 transmits the received total payment amount to the rebate amount calculation unit 24, and the rebate amount calculation unit 24 calculates the rebate amount corresponding to the total payment amount. The rebate amount calculated in this way is returned to the user 1 using a method such as mailing or cash transfer.

  Of course, the user may issue a voucher in which the rebate amount is written in advance from the manufacturer or site operator so that the voucher can be applied to a part or all of the payment amount at the time of purchase of the specific product.

  Further, as a variation of the above, the rebate amount may be determined according to the total payment amount on the information provider side instead of the manufacturer side. In that case, the manufacturer or the like receives the rebate amount from the information provider side instead of the total payment amount.

  Next, a method in which the user actually receives information provision using a mobile phone will be described with reference to FIG. In the figure, 30, 40 and 50 represent the display screen of the mobile phone. In the display screen, titles 31, 41, 51 of the information are displayed at the top, and sentences 32, 42, 52, an image 56, etc. indicating the contents of the information are displayed at the center of the screen. In addition, menu buttons 33, 43, 53, determination buttons 34, 44, 54, and end buttons 35, 45, 55 necessary for performing various operations are displayed at the bottom of the screen.

  The user accesses the mobile site after completing the above user registration. Then, a screen such as the mobile display screen 30 is displayed on the mobile phone. Here, under the display of the video guidebook 31, travel information of various genres is provided as indicated by 32 in the figure. If you select “1. This month's highlight”, “Summer Odekake Daisakusen” and press the center button 34 at the bottom center of the screen, the screen will change and a screen like the mobile display screen 40 will be displayed. Is done. Next, the portable display screen 40 will be described. In the upper part of the screen, the previously selected item is displayed as shown in FIG. Since more detailed items are displayed as indicated by 42 in the figure, the user selects an item desired by the user from the above items. Here, when “5. SL Kawane Road” is selected and the determination button 44 is pressed, the screen is switched, and a screen such as the mobile display screen 50 is displayed. On this screen, the item selected earlier is displayed at the top of the screen as shown above, as indicated by 51 in the figure, and the actual SL photographic image 56 is displayed with its description 52 in the center of the screen.

  In this way, the user can use the mobile phone to obtain an image that can stir the travel feeling at any time, such as at home or at a destination.

  Next, the relationship among the user, the information provider, and the manufacturer will be described with reference to FIG. In the following description, it is assumed that the information provider uses the mobile site as a means for providing information. However, the present invention is not limited to this, and any Internet site may be used. First, the user 61 uses a mobile phone to access a mobile site established by an information provider and perform user registration. Further, the information provider 62 receives information from the information provider 62 through the mobile site as necessary. The user 61 who has registered as a user pays a monthly usage fee to the information provider 62 as a price for using the mobile site at the end of the month. The user 61 continues to pay a monthly usage fee every month while using the mobile site. On the other hand, the information provider 62 pools the monthly usage fee of the user for each month.

  The longer the period during which the user 61 is using the mobile site, the greater the total payment amount pooled by the information provider 62, and the greater the rebate amount. For this reason, the price of a specific product sold by the manufacturer 63 substantially decreases, and the willingness to purchase the specific product increases.

  Therefore, the user 61 purchases a product or the like from the manufacturer 63 after the total payment amount reaches a certain amount. A product etc. is not restricted to a product, A certain kind of service may be sufficient. The manufacturer 63 may be a store or a service provider. Here, it is assumed that the camera is sold as a specific product by the manufacturer 63. As described above, the user 61 purchases a camera from the manufacturer 63 and applies for a rebate with the manufacturer 63. The manufacturer 63 that has received the rebate application requests the information provider 62 for data on the total payment amount of the information provision fee of the user 61 and receives the data. The manufacturer 63 calculates a rebate amount according to the total payment amount included in the data, and rebates the user 61 with the rebate amount.

  After the rebate, the manufacturer 63 informs the information provider 62 that the rebate has been made. As a result, the information provider 62 subtracts the total payment amount already subject to rebate from the total payment amount of the user 61.

  Summarizing the relationship between the three parties, the relationship between information provision and payment is established between the user 61 and the information provider 62, and the user 61 receives useful information provided to the user 61 and receives the price from the information provider 62. To pay.

  In addition, the relationship between product purchase / payment and rebate is established between the user 61 and the manufacturer 63, and the user 61 purchases the product of the manufacturer 63 and is reimbursed a part of the purchase cost of the product by the manufacturer 63. As a result, the product is purchased at a reasonable price. Because of this advantage, the user 61 is motivated to purchase a specific product or the like of the manufacturer 63.

  On the other hand, the information provider 62 and the manufacturer 63 have a relationship of exchanging data on the total payment amount and data on whether or not there is a rebate.

  FIG. 4 explains how to give a user an incentive to purchase a specific product. The user does not necessarily intend to purchase a specific product at first, but independently accesses a mobile site to obtain information such as travel information and pays a usage fee. This usage fee is pooled by the information provider as described above, and is rebated according to the total payment amount when the user purchases a specific product. This relationship will be described in detail. As shown in FIG. 4, the right side represents the price 71 of the product, and the lower left side is the total payment 72 of the monthly usage fee paid to the information provider by the user using the mobile site. Here, the total payment amount is described as being equal to the rebate amount. The total payment amount after the user has used the mobile site for a certain period is indicated by a dotted line B in the figure. That is, at this time, the total monthly usage charge 72 of the mobile site is an area between the dotted line B and the solid line A. On the other hand, the actual amount 73 required for product purchase at this time is an area sandwiched between the solid line F and the dotted line B. Explaining this in detail, the user pays the price of the product 71 when purchasing the product, but the mobile site monthly usage fee total payment 72 will be rebated, so in order to finally purchase the product The amount paid by the user is 73. For this reason, in the following description, it explains using the real amount 73 required for product purchase. At this point, the user's payment is not much different from the price of the product, so the user is less likely to buy a particular product. However, if the user uses the mobile site for a longer period of time, the total payment amount reaches the solid line C. Then, even for users who were aiming to receive information until now, the actual amount required to purchase the product is the area between the solid line F and the solid line C in the figure, and it is quite cheap. Motivation to purchase products arises. As a result, the sales promotion effect of the specific product is enhanced for the manufacturer. Even if the user did not purchase at the time of C, if the total payment amount reaches the dotted line D or E in the figure by using the mobile site for a longer period of time, the actual amount 73 required for the product purchase is the original product Since the price is half the price of 71 or less, the user feels cheaper and, as a result, the sales promotion effect is enhanced.

  Here, when the information to be provided and the specific product have a certain relationship, a higher sales promotion effect can be expected. For example, when travel information including landscape images is provided to the user as information provision, the user registered in the mobile site is highly likely to be interested in travel. When a user who is interested in this trip sees a landscape image or the like via a mobile site, the admiration for the trip occurs and the trip will be made with a high probability. In addition, it is no wonder that people are urged to record a landscape image in some way by looking at a lot of images related to travel through a mobile site. For users in such a state, by setting a camera that can take pictures on the road as a specific product that is subject to rebate, a synergistic effect with information provision has resulted in a very high sales promotion effect Play.

  Next, a method for calculating the rebate amount will be described. Various methods are conceivable for calculating the rebate amount, and as one example, as described above, a method of rebating the total amount paid by the user as the information provision fee can be considered. That is, it is assumed that the monthly usage fee of the mobile site is 200 yen and the usage period is 20 months. Then, the total payment amount for this user is 4000 yen. This 4000 yen is a rebate amount, and when the user purchases a specific product, 4000 yen is discounted from the product price.

  As a result, for the user, the entire amount paid for the information provision is allotted as the purchase price for the specific product, and as a result, the information provision was apparently received free of charge. It leads to sales promotion.

  As another method, a method of calculating the rebate amount by converting the total payment amount into points once and then converting it into a reduction amount using a certain reduction rate. As in the previous example, it is assumed that the monthly usage fee of the mobile site is 200 yen, and the usage period is 20 months. Then, the total payment amount for this user is 4000 yen. Here, if it is assumed that 1 point is 100 yen and the total payment amount is converted into points, 40P (points) is obtained. This point conversion ratio can be arbitrarily changed. Next, the reduction rate is determined. The higher the return rate, the higher the rebate amount for the same total payment amount. This will be described with reference to FIG. In the row 80a in the figure, the reduction rate 82 is 50%. Here, it is assumed that the point balance 81 is 40P as described above. When the reduction rate is 50%, in the reduction amount conversion 83, 1P is converted to 50 yen. Then, 40P × 50 yen / 1P = 2000 yen, and the rebate amount 84 is determined to be 2000 yen. Similarly, when the reduction rate 82 is 150%, the case of 200% is shown in the rows 80b and 80c, respectively, and the rebate amounts 84 at that time are 6000 yen and 8000 yen, respectively.

  As another method, in the above point conversion method, instead of using a fixed reduction rate, the conversion ratio (reduction rate) from points to rebates is changed according to the period of use of the user's Internet site. It is possible. For example, in the above example, when the usage period is less than one year, the conversion ratio (reduction rate) is 25%. When the usage period is 1 year or more and less than 2 years, the conversion ratio (reduction rate) is 50%, or 2 years or more. By setting the conversion ratio (reduction rate) to 100%, it is possible to dramatically increase the willingness to purchase when used for a long time.

  By using point conversion in this way, the manufacturer can give a wide range of freedom in setting the rebate amount. In addition, when there are a plurality of specific products, the return rate can be changed according to the products. In addition, the user may be rebated for an amount larger than the total payment paid by the user, and the willingness to purchase a specific product is further increased.

  The flow between the user, the information provider, and the manufacturer described so far will be described with reference to FIGS. First, a description will be given sequentially from START (101) in FIG. First, the user makes an application for mobile site subscription (102). The mobile site accepts the subscription (103) and registers user information. Next, the user accesses the mobile site to obtain travel information (104). Then, the mobile site confirms the user registration information of the user, and if registered, accepts a request to obtain the user's travel information (105) and indicates the travel information (106). The user views the travel information via the display screen of the mobile phone (107). The user who uses the information providing service pays a usage fee to the information provider at the end of each month as an information providing fee (108), and the information provider receives the fee (109). The information provider saves the monthly fee (110). On the other hand, the user decides whether to use the total payment amount for rebate based on the total payment amount paid to the information provider, and purchases a camera that is a specific product specified by the manufacturer. Judgment is made (111). If the purchase is not made, the total payment amount is not used, and the fee paid by the user is continuously pooled in the total payment amount. On the other hand, when the user purchases a camera, the process proceeds to the next stage. The above is the travel information provision stage (100) using the mobile site.

  Next, the purchase stage (120) of a specific product (here, a camera) will be described. The user purchases the camera, which is the specific product, at the store in the hope that the user will receive a rebate regarding the fee paid by the user in the information providing step. That is, the user pays the price for the camera to the dealer (121), the dealer receives the price for the camera (122), and passes the camera as a product to the user (123). The user receives the camera (124). This completes the camera purchase stage.

  Further, the rebate step (130) will be described. Since the user who purchased the camera in the above step receives a rebate, he / she applies for a rebate to the camera manufacturer (131). The manufacturer accepts a rebate application from the user (132). The manufacturer accesses the mobile site in order to obtain the total payment amount of the user's mobile site so far (133). In accordance with the request from the manufacturer, the mobile site reads out the total mobile site usage fee paid by the user stored in the previous information provision stage (134) and presents it to the manufacturer (135). The manufacturer obtains the total payment amount of the user's usage fee (136), calculates the rebate amount by the above method based on the total payment amount (137), and then gives the calculated rebate amount to the user. It is mailed (138). Here, the case of mailing is explained as a method of delivering the rebate amount, but it is not limited to this, and any method such as bank transfer, handing, etc. may be used as long as delivery is possible Needless to say. In this way, the user receives the rebate amount (139). As a result, the user can purchase the camera by discounting the rebate amount. Subsequently, the manufacturer transmits the total payment amount of the usage fee of the mobile site subject to rebate to the mobile site side (140). Here, “we were eligible for the rebate” was described in the above explanation, assuming that the total amount of payment is used for rebate, This is because a part of the total payment amount may be subject to rebate, and such a case can be implemented in the same manner as described above. Subsequently, the mobile site receives the payment amount (141), and subtracts the total usage fee payment of the mobile site subject to rebate from the stored usage fee and stores it (142). This work is performed in order to prevent rebating again and avoid double rebating based on the total payment amount of the mobile site usage fee that has already been rebated. The user who received the rebate determines whether to continue the subscription of the mobile site for receiving the information provision (143), and when continuing the subscription, again from (A) (144) in FIG. (A) Returning to (145), the same flow is repeated. On the other hand, if the subscription is not continued, the user registration information is deleted from the mobile site, and the application of this system is terminated (146).

FIG. 1 is a diagram for explaining the relationship among a user, an information provider server, and a manufacturer server. FIG. 2 is a diagram showing a display screen of a mobile phone when a user is receiving information. FIG. 3 is a diagram for explaining the relationship between the user, the information provider, and the manufacturer. FIG. 4 is a diagram for explaining a real amount required for a user to purchase a product. FIG. 5 is a diagram for explaining a rebate amount calculation method using points. FIG. 6 is a diagram for explaining the flow between the user, the information provider, and the manufacturer. FIG. 7 is a diagram for explaining the flow between the user, the information provider, and the manufacturer.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... User, 2 ... Mobile phone, 3 ... Access point, 4 ... Network, 5 ... Information provider side server, 6 ... Information provider side storage medium, 7 ... Manufacturer side server, 8 ... Manufacturer side storage medium, 10 ... Internal structure of information provider side storage medium, 20 ... Internal structure of manufacturer side storage medium

Claims (36)

A sales promotion system for products or services using the Internet site,
Information providing means for transmitting predetermined information to the user's information terminal device via the Internet site;
In order to use for the determination of the rebate amount to be rebated for the user when the user purchases a specific product or service, the user is paid in a predetermined period as consideration for the information provided by the information providing means, Means for calculating the cumulative total of points or points converted from the price;
A sales promotion system characterized by comprising: A sales promotion system for products or services using the Internet site,
User registration information storage means for receiving new user registration information and storing the user registration information in a computer storage medium;
Information providing means for providing information to the user via the Internet site only when the user registration information is stored in the storage medium;
Payment information storage means for receiving payment information of a user including a payment amount that is a price for providing the information, and storing the payment information in a storage medium of the computer;
Payment information adding means for adding the payment amount in the payment information received multiple times to the payment amount in the payment information stored in the storage medium when the payment information is received a plurality of times;
When the payment information is received only once, the payment amount in the payment information is stored in the storage medium as a total payment amount, and when the payment information is received a plurality of times, it is added by the payment information adding means. Total payment amount storage means for storing the total amount as a total payment amount in the storage medium;
A total payment amount reading means for reading the total payment amount corresponding to the user from the storage medium;
Rebate to be discounted from the purchase price of the specific product or service only when the user purchases a specific product or service corresponding to the total payment amount read by the total payment amount reading means A rebate amount calculating means for calculating the amount;
A sales promotion system characterized by comprising:   The sales promotion system according to claim 2, wherein the rebate amount is equal to the total payment amount.   The sales promotion system according to claim 2, wherein the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount.   The rebate amount is calculated by converting the total payment amount into points, changing the conversion ratio from points to rebate amounts according to the usage period of the user on the Internet site, and multiplying the points by the conversion rate The sales promotion system according to claim 2, wherein the sales promotion system is an amount calculated by   The rebate amount is an amount calculated by changing a conversion ratio from a point to a rebate amount according to a usage period of the user on the Internet site, and multiplying the conversion ratio by the point. The sales promotion system according to claim 1.   The sales promotion system according to claim 2, wherein the price for providing information is a monthly usage fee of an Internet site.   The sales promotion system according to claim 1 or 2, wherein the Internet site is a mobile site.   The sales promotion system according to claim 1 or 2, wherein there is a certain relationship between the content of the information and the specific product or service.   The sales promotion system according to claim 9, wherein the content of the information is travel information including a photograph, and the specific product is a camera. A sales promotion system for products or services using the Internet site,
Rebate application information storage means for storing user rebate application information in a computer storage medium;
If at least the rebate application information is stored in the storage medium of the computer, the user's payment including the total payment amount that is the total amount of information provided to the user via the Internet for a predetermined period is included. Payment information requesting means for requesting transmission of payment information;
Payment information receiving means for receiving the payment information transmitted in response to the request;
In response to the total payment amount of the user included in the payment information, a rebate amount to be discounted from the purchase price of the specific product or service is determined only when the user purchases the specific product or service. Rebate amount calculating means to calculate,
A sales promotion system characterized by comprising:   The sales promotion system according to claim 11, wherein the rebate amount is equal to the total payment amount.   12. The sales promotion system according to claim 11, wherein the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount.   The rebate amount is calculated by converting the total payment amount into points, changing the conversion ratio from points to rebate amounts according to the usage period of the user on the Internet site, and multiplying the points by the conversion rate The sales promotion system according to claim 11, wherein the sales promotion system is an amount calculated by   12. The sales promotion system according to claim 11, wherein the price of information provided to the user is a monthly usage fee of an Internet site.   The sales promotion system according to claim 11, wherein the Internet site is a mobile site.   12. The sales promotion system according to claim 11, wherein there is a certain relationship between the content of information provided to the user and the specific product or service.   18. The sales promotion system according to claim 17, wherein the content of the information provided to the user is travel information including a photograph, and the specific product is a camera. A method for promoting the sale of goods or services using the Internet site.
Via the Internet site, causing the computer to provide predetermined information to the user's information terminal device;
When the user purchases a specific product or service, the price or the amount paid for the predetermined information provided to be used for determining the rebate amount to be rebated for the user, Causing the computer to calculate the accumulated amount of the point value converted from the price;
The sales promotion method characterized by having. A method for promoting the sale of goods or services using the Internet site.
Receiving new user registration information and storing the user registration information in a computer storage medium; and
Providing information to the user via the Internet site only if the user registration information is stored in the storage medium;
Receiving payment information of a user including a payment amount which is a price for providing the information, and storing the payment information in a storage medium of the computer;
When the payment information is received a plurality of times, adding the payment amount in the payment information received a plurality of times to the payment amount in the payment information stored in the storage medium;
When the payment information is received only once, the payment amount in the payment information is stored in the storage medium as a total payment amount, and when the payment information is received a plurality of times, it is added by the payment information adding means. Storing the total amount as a total payment amount in the storage medium;
Reading the total payment amount corresponding to the user from the storage medium;
Corresponding to the total payment amount read from the storage medium, a rebate amount to be discounted from the purchase price of the specific product or service is calculated only when the user purchases the specific product or service. And steps to
The sales promotion method characterized by having.   The sales promotion method according to claim 20, wherein the rebate amount is equal to the total payment amount.   The sales promotion method according to claim 20, wherein the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount.   The rebate amount is calculated by converting the total payment amount into points, changing the conversion ratio from points to rebate amounts according to the usage period of the user on the Internet site, and multiplying the points by the conversion rate The sales promotion system according to claim 20, wherein the sales promotion system is an amount calculated by   The rebate amount is an amount calculated by changing a conversion ratio from a point to a rebate amount according to a usage period of the user on the Internet site, and multiplying the conversion ratio by the point. The sales promotion system according to claim 19.   21. The sales promotion method according to claim 20, wherein the price for providing information is a monthly usage fee of an Internet site.   The sales promotion method according to claim 19 or 20, wherein the Internet site is a mobile site.   21. The sales promotion method according to claim 19 or 20, wherein there is a certain relationship between the content of the information and the specific product or service.   28. The sales promotion method according to claim 27, wherein the content of the information is travel information including a photograph, and the specific product is a camera. A method for promoting the sale of goods or services using the Internet site.
Storing user rebate application information in a computer storage medium;
If at least the rebate application information is stored in the storage medium of the computer, the user's payment including the total payment amount that is the total amount of information provided to the user via the Internet for a predetermined period is included. Requesting payment information to be sent;
Receiving the payment information transmitted in response to the request;
In response to the total payment amount of the user included in the payment information, a rebate amount to be discounted from the purchase price of the specific product or service is determined only when the user purchases the specific product or service. A calculating step;
The sales promotion method characterized by having.   30. The sales promotion method according to claim 29, wherein the rebate amount is equal to the total payment amount.   30. The sales promotion method according to claim 29, wherein the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount.   The rebate amount is calculated by converting the total payment amount into points, changing the conversion ratio from points to rebate amounts according to the usage period of the user on the Internet site, and multiplying the points by the conversion rate 30. The sales promotion system according to claim 29, wherein the sales promotion system is an amount calculated as described above.   30. The sales promotion method according to claim 29, wherein the price of the information provided to the user is a monthly usage fee of an Internet site.   30. The sales promotion method according to claim 29, wherein the Internet site is a mobile site.   30. The sales promotion method according to claim 29, wherein there is a certain relationship between the content of information provided to the user and the specific product or service. 36. The sales promotion method according to claim 35, wherein the content of the information provided to the user is travel information including a photograph, and the specific product is a camera.

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