JP2006067280A - Advertisement receiver and advertisement reception system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that an advertising effect can not be obtained by allowing a user to skip an advertisement in a service that provides a server type contents providing service or the like using a storage device with contents on demand. <P>SOLUTION: In an outputting method for outputting program information and advertisement information from a storage device that preliminarily stores the program information and the advertisement information, when the reproduction of the program information is temporarily stopped, advertisement information related to contents of program information when the the program information is temporarily stopped is displayed. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a device for receiving and displaying an advertisement transmitted by television broadcasting or communication, such as a television receiver, a set top box, a personal computer, a mobile phone, and the like, and a system for providing the advertisement to these devices. is there. The apparatus is typically a television receiver.

  The advertisement has already been informed to the user by receiving and displaying the advertisement from the information server connected so as to be able to communicate through the communication line by displaying the advertisement from the television signal in the current television broadcasting. It has been broken. In these forms, advertisements are often provided by being multiplexed with content provided from television signals or information servers in terms of time or display area, and the timing for displaying advertisements is from the start of content viewing. In general, the timing is a predetermined timing until the end.

  Such a form of advertisement display is effective for a service that provides content in real time, but content is expected to be demanded on demand using a storage device such as a server-type content providing service that is expected to start in the near future. In the service to be provided, it is conceivable that the user skips the advertisement when playing, and a problem that the advertisement cannot be informed can be assumed.

  This is a problem that threatens the current business model in which most television broadcasting businesses are established, due to advertising fees from advertisers. On the other hand, an implementation form of displaying an advertisement in the idle time until the user can view the content after the user performs the operation of viewing the content is proposed in, for example, (Patent Document 1), and the content is displayed on demand. It can be applied to the services provided.

Also, a display device that realizes displaying an advertisement when the displayed content is stopped is known (for example, see Patent Document 2).
Japanese Patent Laid-Open No. 9-325938 Special Table 2003-530033

  However, in an advertisement receiver such as (Patent Document 1), after a user performs an operation of viewing content, the advertisement is displayed in a free time until the content can be viewed. Therefore, since the timing to end the display of the advertisement is determined by the free time, there is a problem that the advertiser cannot display the advertisement to the end because it does not coincide with the timing that the advertiser originally wants to end the display of the advertisement, and the number of advertisements that can be displayed. There has been a problem in that there is a limit to this.

  Also, the idle time decreases as the processing speed of the CPU increases. Therefore, if the processing speed of the CPU continues to improve in the future, there is a problem that the idle time becomes shorter and time for displaying advertisements cannot be taken.

  Moreover, in an advertisement receiver like (patent document 1), an advertisement is displayed before a user views a content. Accordingly, it is not possible to effectively provide an advertisement related to the content that is interesting after viewing the content. Therefore, the problem that the advertisement cannot be informed by the user skipping the display of the advertisement still occurs.

  In the advertisement receiver described in (Patent Document 2), the advertisement cannot be replaced according to the stop position of the content. That is, the same advertisement is presented to the user who is viewing the same content regardless of the position and the number of times the content is stopped. Therefore, it is not possible to present an advertisement related to the content played before the stop. In addition, it is not possible to effectively provide advertisements related to the contents of the content that are of interest after viewing the content. Furthermore, there is still a problem that the user cannot be notified of the advertisement by skipping the display of the advertisement.

  Moreover, it does not describe a method for associating the content with the advertisement, and it is impossible to change the link destination or type of the advertisement according to the content.

  The present invention outputs program information and advertisement information from an accumulator that has accumulated program information and advertisement information in advance, and outputs the program information from the accumulator in the first output step and the first output step. A first stop step for temporarily stopping the output of the program information to be performed, and a second output step for outputting the advertisement information from the accumulator after the first stop step, and the advertisement information output in the second output step is The output method is characterized in that the information is related to program information at the time of stopping in the first stop step. With this configuration, the present invention can effectively provide advertisement information to the user.

  The invention of the present application further includes a storage step of storing a keyword, and the advertising information is information related to the content of the program information at the time point stopped by the keyword and the stop step. . With this configuration, the present invention can provide advertisement information based on the keyword input by the user, and thus can provide advertisement information more effectively.

  The present invention further includes a first acquisition step of acquiring advertisement access information for accessing advertisement information, and a second step of acquiring advertisement information using the advertisement access information acquired by the first acquisition step. And an acquisition method, and the advertisement access information includes an expiration date of the advertisement information. With this configuration, the present invention can acquire advertisement information at an appropriate time.

  The present invention further includes a first acquisition step of acquiring advertisement access information for accessing advertisement information, and a second step of acquiring advertisement information using the advertisement access information acquired by the first acquisition step. And an acquisition method, and the advertisement access information includes information related to a compression format of advertisement information. According to this configuration, the present invention can decode advertisement information in an appropriate format.

  The present invention further includes a first acquisition step of acquiring advertisement access information for accessing advertisement information, and a second step of acquiring advertisement information using the advertisement access information acquired by the first acquisition step. And an acquisition method, and including a keyword of advertisement information as advertisement access information. With this configuration, the present invention can output advertisement information required by the user.

  According to the present invention, since it is possible to provide an advertisement according to the content of the broadcast content, the advertisement can be effectively provided to the user.

  Hereinafter, the best mode for carrying out the invention will be described with reference to the drawings.

(Embodiment 1)
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. The advertisement is abbreviated as CM. FIG. 1 is a diagram showing the configuration of an advertisement receiving system according to the first embodiment of the present invention. The advertisement receiving system shown in FIG. 1 includes a program providing device 1, a broadcast station device 2, a television receiver 3, an advertisement information storage 5 (hereinafter referred to as a CM information server 5), a plurality of information servers 6, and a communication network. 4 is provided. Among these, the television receiver 3, the CM information server 5, and the information server 6 are connected via a communication network 4 so as to be able to communicate with each other. Further, the program providing apparatus 1 and the broadcast station apparatus 2, and the program providing apparatus 1 and the CM information server 5 are always connected by a dedicated line. Although only one television receiver 3 is shown in FIG. 1, the system shown in FIG. 1 actually includes a large number of television receivers 3.

  The information server 6 is a server that accumulates information related to a television program (hereinafter referred to as program-related information). Program-related information is, for example, information about how to make a dish, information about a restaurant, information about tableware used when a dish is provided when there is a television program that introduces the dish provided at a restaurant And so on. As described above, the television receiver 3 is communicably connected to the information server 6 via the communication network 4. Therefore, the television receiver 3 accesses the information server 6 via the communication network 4 and acquires program related information from the information server 6. The television receiver 3 superimposes the program related information acquired from the information server 6 on the television image or displays it on the television screen together with the television image.

  The CM information server 5 is a server managed by a provider that provides a television program (hereinafter referred to as a program provider). The program provider stores the CM information as an advertisement in the CM information server 5. Advertisement information (hereinafter referred to as CM information) refers to content such as advertisement information of a certain product, introduction information of a certain television program or movie, and the like. The program provider converts the created CM information into CM information in a format that can be used by the television receiver 3 and transmits the obtained CM information to the CM information server 5 connected via a dedicated line. As described above, the television receiver 3 is communicably connected to the CM information server 5 via the communication network 4. Therefore, the television receiver 3 accesses the CM information server 5 via the communication network 4 and acquires CM information from the CM information server 5. The television receiver 3 superimposes the CM information acquired from the CM information server 5 on the television image or displays it on the television screen together with the television image. The CM information server 5 collects history information indicating the CM information from the television receiver 3 and provides it to the program provider.

  The broadcast station apparatus 2 is an apparatus managed by a television broadcast provider. The broadcast station apparatus 2 transmits a television signal to the television receiver 3. Further, the program provider converts information (hereinafter referred to as CM reference information) for accessing and displaying the created CM information into CM reference information in a format that can be used by the television receiver 3, and the obtained CM reference. Information is transmitted to the broadcasting station apparatus 2 connected via a dedicated line. The broadcast station apparatus 2 receives a program content (hereinafter referred to as program information) and information for selecting and identifying the program information via a dedicated line (not shown) and can be used by the television receiver 3. Program information and information for selecting and identifying the program information. The broadcast station apparatus 2 transmits to the television receiver 3 including CM reference information, program information, and information for selecting and identifying the program information in the television signal. The information for selecting and identifying the program information here may be Program Specific Information in the MPEG-2 transport stream.

  The television receiver 3 has a television signal receiving function and a recording function. That is, the television receiver 3 receives the television signal transmitted from the broadcast station apparatus 2, obtains a television image from the program information based on the received television signal, and displays the obtained television image on the television screen. indicate. The television broadcast performed by the television broadcaster is typically a digital television broadcast, but may be an analog television broadcast.

  During normal operation, the television receiver 3 displays a television image based on the television signal on the television screen. Alternatively, program information is recorded in a recording device such as a built-in hard disk or DVD. When the recorded program information is reproduced, a television image is obtained from the reproduced program information, and the obtained television image is displayed on the television screen.

  Further, the television receiver 3 creates CM reference information in a usable format based on the CM reference information included in the television signal, accesses the CM information in response to an operation to stop the user's reproduction, and The information screen is superimposed on the television image or displayed on the television screen together with the television image.

  In the above description, the television receiver 3 acquires the CM information from the CM information server 5, but instead of this, the CM information may be acquired via a television signal. For example, the broadcast station apparatus 2 may transmit a television signal including CM reference information, program information, and CM information to the television receiver 3. In addition, the television receiver 3 acquires the program information and the CM reference information from the television signal. Alternatively, the television receiver 3 may acquire the program information and the CM reference information from the CM information server 5 via the communication network. For example, the CM information server 5 may transmit to the television receiver 3 including CM reference information, program information, and CM information. In that case, it is conceivable that the television receiver 3 does not need a recording function and the program information is stored in the CM information server 5. The television receiver 3 controls the reproduction or stop of the program information in the CM information server 5 via the communication network 4 for the reproduction or stop of the program information in the CM information server 5.

  FIG. 2 is a block diagram showing the configuration of the television receiver 3 of the present invention. In particular, this is an embodiment in which the television receiver 3 stores the program in a storage device, and the user selects and watches the program at a desired time. Since this concept has been standardized in recent years as server-type broadcasting, such a television receiver is expected to be commercialized in the future. In addition, it is naturally conceivable that the storage device exists outside the television receiver and is connected to the network for playback. The television receiver 3 includes a tuner 101, a separation unit 102, a decoder 103, an OSD (On Screen Display) processing unit 104, a synthesis unit 105, a display unit 106, a control unit 111, a communication unit 112, an input unit 113, and a history storage unit. 114, CM access information storage unit 115, program / CM number storage unit 116, storage device 117, CM reference information format storage unit 118, CM display order storage unit 119, display CM number storage unit 120, stop position detection unit 131, keyword A storage unit 132 is provided.

  The tuner 101 extracts a signal in a frequency band selected by the user from the television signal transmitted from the broadcast station apparatus 2 and outputs it as a transport stream. The separation unit 102 separates the transport stream output from the tuner 101 into a digital video signal, a digital audio signal, and a control signal that constitute program information. The control signal separated by the separation unit 102 includes CM information and CM reference information transmitted from the broadcast station apparatus 2. Note that the CM information is not necessarily transmitted from the broadcast station device 2 as described above, and only the CM reference information may be separated. The decoder 103 obtains an analog video signal and an analog audio signal based on the encoded digital video signal and digital audio signal output from the separation unit 102. The OSD processing unit 104 outputs an OSD display signal based on the OSD control signal output from the control unit 111. The synthesis unit 105 synthesizes the OSD display signal output from the OSD processing unit 104 with the analog video signal output from the decoder 103. The display unit 106 displays the analog video signal output from the combining unit 105 on the screen. The analog audio signal output from the decoder 103 is output from an audio output unit (not shown). The storage device 117 stores a digital video signal, a digital audio signal, and a control signal that constitute program information separated by the separation unit 102. At the time of reproduction, a television image is obtained from the reproduced program information using the decoder 103, and the obtained television image is displayed on the television screen.

  The control unit 111 performs various controls relating to the television receiver 3. The communication unit 112 transmits / receives data to / from the CM information server 5 and the information server 6 connected to the communication network 4 according to control from the control unit 111. The input unit 113 is an input unit for inputting a command from the user. The input unit 113 outputs a command input signal to the control unit 111 in accordance with a command input from a user from a remote controller (not shown). For example, commands such as playback or stop of program information stored in the storage device 117, operation of the operation panel output by the OSD processing unit 104, and the like are input.

  The CM reference information includes information such as the format of the CM reference information, the CM number, the CM URI, the expiration date, the CM display order, the keyword, and the association between the program number and the CM number. The control unit 111 first recognizes the transmission format of the CM reference information, grasps the configuration of the CM reference information, reconstructs, interprets, and uses the CM reference information according to the configuration. The CM reference information in the separation unit 102 can be identified on the receiver side by setting an identifier in advance with the transmission side, and the transmission side adds the identifier and transmits. Such an information identification method is generally used in MPEG-2 TS, and thus a detailed description thereof will be omitted.

  The advertisement access information storage unit 115 (hereinafter referred to as the CM access information storage unit 115) stores a part of the CM reference information. Based on the CM reference information included in the television signal, the CM number, the CM URI, the keyword, and the expiration date are stored in the CM access information storage unit 115 under the control of the control unit 111. The CM information display history and transmission format are stored in the history storage unit 114 under the control of the control unit 111.

  The program / CM number storage unit 116 stores the association between the program number and the CM number obtained based on the CM reference information under the control of the control unit 111. The storage device 117 stores the program information and the CM information separated by the separation unit 102 in a format that can be reproduced later under the control of the control unit 111. The CM reference information format storage unit 118 stores the format of CM reference information. The format of the CM reference information may be obtained and stored based on the television signal transmitted from the broadcast station device 2 under the control of the control unit 111, or may be stored in advance when the television receiver 3 is shipped. good. The CM display order storage unit 119 stores information specifying the order of displaying the CM information and the stop position, which is obtained based on the CM reference information under the control of the control unit 111, in association with the program number. The display CM number storage unit 120 stores the CM number of the CM information that is a candidate to be displayed next, which is obtained under the control of the control unit 111.

  The stop position detection unit 131 detects and stores the stop position when the user instructs to stop the reproduced program information using the remote controller. It is conceivable that the stop position is managed by time. In this case, the elapsed time from the start point of the program information is detected. The control unit 111 has a built-in timer and can measure elapsed time. Alternatively, the broadcast station device 2 may transmit the control signal in advance by adding time information and information for detecting the stop position. In this case, the control unit 111 analyzes the control signal when playback is stopped. Thus, the stop position can be detected.

  The keyword storage unit 132 stores keywords registered by the user. The keyword said here is preference information such as a thing, food, genre, or performer name that the user likes. The user can register in advance using the remote controller. In this way, when the user inputs a keyword in advance using a remote controller or the like, it is possible to provide an advertisement that more suits the user's taste.

  When the television receiver 3 displays a screen other than the television video on the television screen, the control unit 111 generates an OSD control signal for generating a screen other than the television video, and the generated OSD control signal. Is output to the OSD processing unit 104. As a result, a CM information screen, an operation panel screen, and the like are displayed on the television screen superimposed on the television image or together with the television screen.

  In the above description, the television receiver 3 has the history storage unit 114, the CM access information storage unit 115, the program / CM number storage unit 116, the storage device 117, the CM reference information format storage unit 118, and the CM display order storage. Although the unit 119, the display CM number storage unit 120, and the keyword storage unit 132 are separately provided, it goes without saying that they may be configured as one or a plurality of storage units. Further, the storage device 117 may be configured. Further, the program / CM number storage unit 116 and the CM display order storage unit 119 may be configured as a common storage unit, and the association between the program number, the CM number, and the CM display order may be performed collectively.

  FIG. 3 is a diagram showing the association of data stored in the program / CM number storage unit 116 and the CM access information storage unit 115, and data stored in the CM display order storage unit 119 and the display CM number storage unit 120. . A table showing these associations and data is transmitted from the program provider to the television receiver 3 via the broadcast station apparatus 2 or the communication network 4. The television receiver 3 receives these tables, recognizes the association, converts it into usable format data, and stores it in the corresponding storage unit. The program / CM number storage unit 116 stores the CM number in association with the program number under the control of the control unit 111. Reference numeral 121 in FIG. 3 indicates an association with the CM number in each program number received in the table. The program / CM number storage unit 116 stores the program numbers and CMs of all programs under the control of the control unit 111. The number association is stored. Although FIG. 3 shows an example in which two CM numbers are associated with a program number, the number of associated CM numbers is not particularly limited. The CM number mentioned here is information for identifying related CM information in specific program information. The program number referred to here is generally considered to be a program number described in a PAT table in MPEG-2 TS.

  In FIG. 3, 123 and 124 are CM access information in the CM information indicated by the CM number, received by the table, and stored in the CM access information storage unit 115 in the CM access information of all CM information managed by the control unit 111. Is memorized. The CM access information here is information for accessing CM information at a specific CM number. Note that reference numeral 122 in FIG. 3 indicates program information.

  The CM access information 123 in FIG. 3 is an example of CM access information when it is specified by CM number 1 and the CM information is MPEG-2TS compliant and stored in the storage device 117. It consists of the following information. The CM number is data indicating 1 and the type is data indicating link. The link destination URI is valid because the type is a link, and is a URL indicating the identification and location of CM information 01: // abc. xx. mpg. The format is data indicating MPEG-2 TS, the keyword that is a condition for selecting CM information is data A indicating a specific keyword, and the category is data A indicating a specific operator code. The expiration date is 2003121212 which is data indicating 12:00 on December 12, 2003. The link destination medium is effective because the type is a link, and the CM information reception path is data indicating the storage device received and stored from the broadcast (television signal) 01. The recording source URI 02 indicates a program identification ID for identifying a specific program to be associated. As the program identification ID, it is conceivable to use a network ID, TS_ID, and service number that are common in digital broadcasting.

  The CM access information 124 is an example of CM access information specified by the CM number 2 and compliant with HTML and stored in the CM information server 5. It consists of the following information. The title is 01 indicating the criticism. The type is 001 indicating data indicating a link. The link destination URI is valid because the type is a link, and is a URL indicating the identification and location of CM information: http: // 111. xyz. html. The format is data indicating HTML, the keyword which is a condition for selecting CM information is deleted because there is no designation, and the category is data indicating a specific business operator code B. The expiry date is 2003101000 which is data indicating 10 o'clock on October 10, 2003. The link destination medium is effective because the type is a link, and the CM information reception path is data indicating a network (communication network) 00. The recording source URI 04 indicates a program identification ID for identifying a specific program to be associated.

  Note that the link destination URI in 123 or 124 is the above-described CMURI, which is information for identifying CM information (video, audio, additional data, etc.). It consists of identification information of CM information and data indicating the location. The location may be anywhere in the television signal, the storage device 117 in the television receiver 3, the CM information server 5 and the information server 6 that can be connected via a communication network. The link destination URI can appropriately indicate the location in each case. When the location in the television receiver 3 is indicated as in the case of displaying the recorded CM information, the link destination URI is created based on the location (address) where the program is recorded under the control of the control unit 111. And written. When displaying CM information from a broadcast wave, the link destination URI is written with the date, network number, and channel number that can be obtained from the control information under the control of the control unit 111. When displaying the CM information stored in the information server on the communication network, a URL (Uniform Resource Locator) is written as the link destination URI. Note that URI is a description method that indicates information resources in various media and media, and URL is well-known that a part of URI is embodied for the Internet.

  As shown at 125 in FIG. 3, the CM display order storage unit 119 receives information on the order of displaying the CM information and stop position instruction information in association with the program information and stores it under the control of the control unit 111. . The display order is managed by the CM number, and according to the stored address order, CM number 1 is displayed first, and then CM number 2 is displayed. The CM display order storage unit 119 also stores stop position instruction information received in association with the CM number in the table under the control of the control unit 111 corresponding to the CM number. The stop position instruction information here is information for selecting the CM information to be displayed at the timing of stopping when displaying the CM information when the user instructs to stop the reproduced program information using the remote control. . The stop position where the CM information is to be displayed is indicated. In other words, when the vehicle is stopped at the position indicated by the stop position instruction information, the CM information is displayed. The CM display order storage unit 119 stores CM number display order and stop position instructions in association with the program numbers of all programs under the control of the control unit 111. As shown at 126 in FIG. 3, candidate CM information to be displayed next is stored in the display CM number storage unit 120 under the control of the control unit 111. 126 indicates that the control unit 111 controls the CM information specified by CM number 1 or CM number 2 to be displayed next. The CM number stored in the display CM number storage unit 120 is associated with one of the CM numbers stored in the CM display order storage unit 119 under the control of the control unit 111, and every time CM information is displayed, the CM number is displayed. It is updated according to the order stored in the display order storage unit 119 and the stop position instruction. Note that the CM information stored in the CM number storage unit 120 may not be single but plural.

  FIG. 4 is a flowchart showing a process of creating and storing a CM number and CM access information in a usable format by the television receiver 3 of the present invention. The control unit 111 of the television receiver 3 executes the following process when the tuner 101 starts receiving a television broadcast.

  When the separation unit 102 inputs a transport stream from the tuner 101 (step S201), the control unit 111 uses the separation unit 102 to reference program information data and CM of program content from the received transport stream. Separate information data.

  The program information is stored in the storage device 117 (step S202). The control unit 111 recognizes the address stored in the storage device 117 in step S202. When the control unit 111 detects the CM number associated with the program number in the CM reference information separated by the separation unit 102 (step S203), the control unit 111 associates the CM number with the program number in the program / CM number storage unit 116. At the same time, the CM display order and the stop position instruction are associated with the program number and stored in the CM display order storage unit 119 (step S204).

  When the CM access information is detected using the separation unit 102 (step S205), the control unit 111 converts the CM access information into a format that can be used, and associates the CM access information with the CM number stored in step S204. The access information is stored in the access information storage unit 115 (step S206). The control unit 111 recognizes the address stored in the CM access information storage unit 115 in step S206.

  When CM information is detected using the separation unit 102, the CM information is also stored in the storage device 117. The control unit 111 recognizes the address stored in the storage device 117. Therefore, the control unit 111 obtains the link destination URI from the address where the CM information is accumulated, and stores it in the CM access associated with the CM number (step S208).

  In this embodiment, the order of reception of program information and reception of CM access information has been described, but the order is originally determined by the television signal and is not particularly limited.

  FIG. 5 is a flowchart showing processing for accessing and displaying CM information by the television receiver 3 of the present invention. The control unit 111 of the television receiver 3 executes the following processing when the user instructs the reproduction of the stored program information using a remote controller or the like.

  When the control unit 111 recognizes a program information reproduction instruction via the input unit 113 (step S211), the control unit 111 reads the program information and displays the program information using the decoder 103 (step S212). Thereafter, when the user instructs to stop the reproduction of the stored program information using the remote controller or the like, the control unit 111 recognizes the instruction to stop the reproduction of the program information via the input unit 113 (step S213). ), The control unit 111 interrupts reading of the program information and stops displaying the program information using the decoder 103 (step S214). The control unit 111 recognizes the address at the time of interruption and stores it in a memory (not shown). Further, the control unit 111 accesses the CM information, acquires the CM information, and displays the CM information using the OSD processing unit 104 or the decoder 103 (step S215). Details of step S215 will be described later with reference to FIG.

  Thereafter, when the user instructs to reproduce the stored program information using the remote controller or the like, when the control unit 111 recognizes the program information reproduction instruction via the input unit 113 (step S216), the control unit 111 stops the display of the CM information (step S217). Further, the control unit 111 controls the program information to resume from the position where it was interrupted in step S214, and to continue the reproduction until the program information ends. When the user again uses the remote controller or the like to instruct the stop of reproduction of the stored program information, the process proceeds to step S214, and the next CM information is displayed. (Step S218, Step S212, Step S213).

  FIG. 6 is a flowchart showing CM information display processing by the television receiver 3 of the present invention. The details of the process of step S215 in FIG. 5 are shown.

  After step S214 in FIG. 5, the control unit 111 checks whether there is CM information associated with the program information being reproduced in step S212 (step S221). This can be done by checking the presence / absence of a CM number associated with the program / CM number storage unit 116 based on the program number. If the associated CM information can be confirmed, the control unit 111 recognizes the stop position using the stop position detection unit 131. This is possible by detecting the elapsed time from the start position of the content. The control unit 111 reads and recognizes the keyword stored in the keyword storage unit 132 (step S230). The control unit 111 reads a candidate CM number to be displayed next from the display CM number storage unit 120, selects and recognizes the CM number of the CM information to be displayed. Specifically, the control unit 111 determines whether the stopped position corresponds to the stop position instruction stored in the CM display order storage unit 119 in the CM number stored in the display CM number storage unit 120. Validate. Furthermore, the control unit 111 verifies whether the recognized keyword matches the keyword stored in the CM access information storage unit 115 in the CM number stored in the display CM number storage unit 120. In accordance with the verification result, the CM number of the CM information to be displayed is selected and recognized.

  This control will be supplementarily described with reference to FIG. FIG. 9 shows an example when selecting the CM number of the CM information to be displayed. Reference numerals 300, 301, 302, 303, and 304 denote CM information associated with specific program numbers, which are managed by CM numbers. These CM numbers are stored in the display CM number storage unit 120. Each CM information is composed of a plurality of CM information. In the example of FIG. 9, CMs 1 to 13 are shown. The number of component CM information is not limited, and the type may be a moving image content in the MPEG-2 TS format or a still image content in the HTML format. In step S204, the CM display order storage unit 119 stores the CM numbers 1, 2, 3, 4, and 5 as the display order, and the CM numbers 1 and 2 are set to 0: 00 to 0 as the stop position instructions. : 30, CM numbers 3 and 4 are assumed to store information of 0:31 to 1:15, and CM number 5 of 1:16 to 1:50. If the stopped position detected in step S230 is 0: 0 to 0:30, the controller 111 receives CM numbers 1 and 2, if 0:31 to 1:15, the CM numbers 3 and 4 are set. If 1:16 to 1:50, control is performed so that CM number 5 is selected. The stop position instruction means hours: minutes as time information from the program information start time, but may include seconds. The classification based on the stop position instruction is instructed by the program provider, so that related CM information can be selected according to the transition of the contents of the program information. For example, assume that a meal scene at a restaurant is at 0:25. By setting the stop position instruction to 0:25 or later and associating CM information including information on how to prepare dishes in the scene, information on restaurants, information on dishes used when dishes are provided, and the like, Information can be selected after the corresponding scene. In step S206, CM access information is also stored in association with CM numbers 1-5. Here, it is assumed that the access information in the CM numbers 1 and 3 stores data indicating the keyword A as a keyword that is a condition for selecting the CM information. The control unit 111 controls to select CM numbers 1 and 3 if any of the keywords recognized in step S230 matches the keyword A. The classification by the keyword in the CM access information is instructed by the program provider, so that related CM information can be selected according to the CM access information. As a result, selection according to the user's preference becomes possible. As described above, the control unit 111 can recognize optimal CM information based on the selection result using the stop position instruction and the keyword.

  When an appropriate CM number is not stored in the display CM number storage unit 120, such as when the program information is reproduced and stopped for the first time, the CM display order is based on the program number from the CM display order storage unit 119. , And the CM number of the CM information to be displayed first may be recognized and written in the display CM number storage unit 120. (Step S222). Next, the control unit 111 reads out and recognizes CM access information for accessing the recognized CM information from the CM access information storage unit 115 based on the CM number (step S223). The control unit 111 grasps the expiration date in the CM access information. If the expiration date is within the expiration date (step S224), the control unit 111 grasps the link destination medium and the link destination URI in the CM access information, and the communication unit 112 according to the content. Alternatively, CM information is accessed and acquired using the separation unit 102. Further, the control unit 111 grasps the format in the CM access information, performs an appropriate decoding process on the acquired CM information using the decoder 103 or the OSD processing unit 104, and displays it (step S225). Next, the control unit 111 updates the CM information display history based on the history displayed in step S225 and stores it in the history storage unit 114 (step S226). Further, in preparation for the next stop, the control unit 111 reads out the CM display order based on the program number from the CM display order storage unit 119, recognizes CM information as a candidate to be displayed next, and displays the CM number storage unit. The content stored in 120 is updated. (Step S227).

  The instruction in step S216 in FIG. 5 can be interrupted in each step in FIG.

  FIG. 7 is a flowchart showing a process of transmitting a CM information display history by the television receiver 3 of the present invention. When the control unit 111 of the television receiver 3 is instructed by the CM information server 5 to transmit a CM information display history, it executes the following processing.

  When receiving from the communication unit 112 a command to send a CM information display history from the CM information server 5, the control unit 111 recognizes the command to send the CM information display history (step S <b> 301) and from the history storage unit 114. The CM information display history and transmission format are read (step S302), and the CM information display history is transmitted to the CM information server 5 in a format according to the transmission format (step S303).

  FIG. 8 shows an example of a display screen of CM information by the television receiver 3 of the present invention. This screen is displayed in step S225 in FIG. The CM information display screen 281 is displayed on the full screen.

  The CM information display window 282 is displayed as a sub-screen in the CM information display screen 281. The CM information operation panel 283 includes icons for turning back, stopping, playing, and fast-forwarding from the left. The user selects and determines an icon using the remote controller, and turns the CM information back, stops, plays, Fast forward operation is possible. The guidance display 285 displays a method for resuming reproduction of the program information that has been stopped, and it can be seen that the information can be reproduced by pressing the reproduction button on the remote controller.

  As described above, the advertisement receiver and the advertisement reception system according to the present embodiment acquire and display CM information at the timing after the user performs an operation to end or stop viewing the content. Therefore, it is possible to effectively provide an advertisement related to the contents of the program information that is interesting after viewing the program information. As a result, it is possible to prevent the problem that the CM information cannot be informed by the user skipping the display of the CM information.

  In addition, there is no limitation on the time for displaying the CM information except when the user ends the display of the CM information by displaying the CM information at a timing after the user performs an operation to end or stop viewing the program information. Without being affected by the processing speed of the CPU. Therefore, the timing at which the display of the CM information is ended can be matched with the timing at which the advertiser originally wants to end the display of the CM information. As a result, the problem that the CM information cannot be displayed to the end can be solved.

  Furthermore, it is possible to adjust the type and number of advertisements to be displayed according to the program information, and to provide programs according to the timing at which the viewing and stopping of the program information is terminated or stopped when the order and stop position when displaying multiple items are displayed. It can also be adjusted according to the instructions of the operator. Therefore, an advertisement related to the reproduced content can be selected and presented according to the position where the user who is viewing the same content stops. Thereby, it is possible to prevent the problem that the user cannot be notified of the advertisement by skipping the display of the advertisement. In particular, even in services that provide content on demand, such as server-type content provision services that use storage devices, which are expected to start in the future, it is possible to separate content distribution from advertisement distribution. Even so, it is possible to realize an advertisement receiver that can display advertisements effectively.

  In addition, since the content provider can instruct the advertisement receiver from the outside in accordance with the content, the number of advertisements provided, the display order of advertisements, and the stop position, the content provider can It is possible to realize an advertisement receiving system capable of adjusting the type, number, and display order of advertisements to be displayed according to content using broadcasting or the like.

  The advertisement receiver according to the present invention has an effect of effectively displaying an advertisement even in a service that provides content on demand such as a server-type content providing service using a storage device. It is useful as a top box, personal computer, mobile phone or the like.

The figure which shows the structure of the system which concerns on 1st Example of this invention. The block diagram which shows the structure of the advertisement receiver of this invention The figure which shows the correlation of the data memorize | stored in each memory | storage part of this invention The flowchart which shows the correlation method of CM number of this invention and CM access information The flowchart which shows the display process of CM information by the advertisement receiver of this invention The flowchart which shows the display process of CM information by the advertisement receiver of this invention The flowchart which shows the process of CM information display history by the advertising receiver of the present invention The figure which shows an example of the display screen of CM information by the advertisement receiver of this invention The figure which shows an example at the time of selecting CM number by the advertisement receiver of this invention

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Program provision apparatus 2 Broadcast station apparatus 3 Television receiver 4 Communication network 5 CM information server 6 Information server 101 Tuner 102 Separation part 103 Decoder 104 OSD process part 105 Composition part 106 Display part 111 Control part 112 Communication part 113 Input part 114 History storage unit 115 CM access information storage unit 116 Program / CM number storage unit 117 Storage device 118 CM reference information format storage unit 119 CM display order storage unit 120 Display CM number storage unit 131 Stop position detection unit 132 Keyword storage unit

Claims (16)

An output method for outputting the program information and advertisement information from an accumulator in which program information and advertisement information are accumulated in advance, the first output step for outputting the program information from the accumulator, and the first output step And a second output step for outputting the advertisement information from the accumulator after the first stop step, and a second output step. The output method is characterized in that the advertisement information to be output is information related to the program information at the time of stopping in the first stop step. An output method for outputting the program information and advertisement information from an accumulator in which program information, advertisement information, and keywords are accumulated in advance, wherein the first output step of outputting the program information from the accumulator; A first stop step for temporarily stopping the output of the program information output in the output step; and a second output step for outputting the advertisement information from the accumulator after the first stop step, The advertisement information output in the output step is program information at the time of stopping in the first stop step and information related to the keyword. The output method further includes: a second stop step for stopping the output of the advertisement information after the second output step; and program information after the time point stopped at the first stop step after the second stop step. The output method according to claim 1, further comprising a third output step of outputting. The output method according to claim 1, wherein the advertisement information is accumulated in the accumulator via a broadcast wave or a communication network. A first acquisition step of acquiring advertisement access information for accessing the advertisement information from the accumulator, and a second of acquiring the advertisement information using the advertisement access information acquired by the first acquisition step An output method according to claim 1, further comprising an acquisition step. The advertisement access information includes link destination medium information indicating a medium in which the advertisement information is stored, URL information indicating an address in a communication network in which the advertisement information is stored, or an address of the accumulator built in the URL information. The output method according to claim 5, further comprising: The advertisement access information includes expiration date information indicating an expiration date of the advertisement information, and includes an acquisition step of acquiring the advertisement information from the accumulator within the expiration date of the expiration date information. The output method according to claim 5 or 6. The output method according to any one of claims 5 to 7, wherein the advertisement access information includes format information indicating a compression format of the advertisement information, and performs decoding processing based on the format information. 6. The advertisement access information includes keyword information that is a keyword of the advertisement information, and outputs advertisement information in which the keyword stored in the storage step matches the keyword information. The output method according to any one of 8. The advertisement information includes at least first advertisement information and second advertisement information for each predetermined time of the program information, and the first and second advertisement information are output in a predetermined order. The output method according to any one of claims 1 to 9. An output device for outputting the program information and advertisement information from an accumulator in which program information and advertisement information have been accumulated in advance, comprising: program information output means for outputting the program information from the accumulator; and the advertisement information from the accumulator Advertisement information output means, first stop means for temporarily stopping output of program information output by the program information output means, and output of the advertisement information after the program information is temporarily stopped by the first stop means Control means for outputting the advertisement information from the means, wherein the advertisement information output by the control means is information related to program information at the time of stopping by the stop means. The output device further includes second stop means for stopping the output of the advertisement information after the output of the advertisement information from the advertisement information output means, and the first after the stop of the advertisement information by the second stop means. 12. The output device according to claim 11, further comprising program information output means for outputting program information after the time point when the stop means stops. The output device further includes keyword storage means for storing a keyword, and the advertisement information output under the control of the control means includes the keyword stored in the keyword storage means and the program information at the time when the stop means stops. The output device according to claim 11, wherein the output device is information related to. The output device according to claim 11, wherein the advertisement information is accumulated in the accumulator via a broadcast wave or a communication path. The output device further includes acquisition means for acquiring advertisement access information for accessing the advertisement information, and the advertisement information is obtained from the advertisement access information acquired by the acquisition means, the content number, and the advertisement number. The output device according to claim 11, wherein the output device is acquired. The advertisement access information includes link destination medium information indicating a medium in which the advertisement information is stored, URL information indicating an address in a communication network in which the advertisement information is stored, or an address of the accumulator built in the URL information. The output device according to claim 15, wherein:

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