JP2005333399A - Portable terminal, broadcast linking processing program, server device, broadcast linking processing system, and broadcast linking processing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a broadcast linking processing system capable of transmitting a request from a user to a desired Web site by a simple operation in linking with the program of television broadcasting, or the like. <P>SOLUTION: A cellular phone 1 acquires and stores user identification information UID from a server 2, and transmits the UID to a digital television 11 through infrared-ray communication by the operation of the user during a television CM. The television 11 transmits the UID and CM identification information to the server 2 by URLs included in CM information. The server 2 receives the UID and the CM identification information, and generates unique identification information SID to transmit the SID to the cellular phone 1 for registering at a database DB3. The cellular phone 1 transfers the SID to a shop terminal 12. The server 2 determines whether the SID transmitted from the shop terminal 12 is registered in the DB3 and sends back the result to the shop terminal 12. The request from the user can be transmitted to the desired Web site by the simple operation. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a portable terminal, a broadcast-linked processing program, a server device, a broadcast-linked processing system, and a broadcast-linked processing method, and in particular, easily transmits a request from a user in conjunction with a broadcast such as a television broadcast. The present invention relates to a portable terminal, a broadcast-linked processing program, a server device, and a broadcast-linked processing method.

Conventionally, various linked systems for broadcasting programs such as televisions and terminals connected to a network have been proposed. For example, Patent Document 1 below discloses a bidirectional cross media service system. In this system, a plurality of terminals such as a TV terminal, a mobile phone terminal, and an Internet terminal are used. For example, a user who is watching an advertisement on a television can acquire information on a corresponding product by operating the Internet terminal. It is what I did.
JP 2002-133352 A

In the conventional broadcast linkage system described above, for example, there is no cooperation between terminals between a TV terminal and an Internet terminal. For example, when accessing a Web related to a TV program, the URL (Uniform Resource Locator) of the Web is an Internet terminal. Have been registered in advance, or there is a problem that it is necessary to search on the spot. Moreover, in order to acquire information, a user's operation is required and there also existed a problem that required information was not necessarily obtained by simple operation.
An object of the present invention is to solve the above-mentioned problems and to broadcast a portable terminal capable of transmitting a request from a user to a desired website with a simple operation in conjunction with a program such as a television broadcast. An object of the present invention is to provide a linkage processing program, a server device, a broadcast linkage processing system, and a broadcast linkage processing method.

The portable terminal of the present invention is a portable terminal having an information processing function and a data communication function. The user identification information storing means for acquiring and storing user identification information from a server device and the user identification information based on a user operation. The main feature is that it comprises a transmission means for transmitting using either the infrared communication function or the short-range wireless communication function.
The portable terminal may further include unique identification information storing means for receiving and storing unique identification information for receiving a service from the server.

The broadcast-linked processing program of the present invention includes a user identification information storage means for acquiring and storing user identification information from a server device, and storing the computer of a portable terminal having an information processing function and a data communication function based on a user operation. The main feature is that it functions as a transmission means for transmitting identification information using either an infrared communication function or a short-range wireless communication function.
The broadcast-linked processing program further causes the computer of the portable terminal having an information processing function and a data communication function to function as unique identification information storage means for receiving and storing unique identification information for receiving a service from the server. May be included.

The server device of the present invention transmits user identification information of the portable terminal acquired from the communication network to the portable terminal in a server device that can communicate with the portable terminal, the digital broadcast receiving device, and the store terminal via the communication network. A user identification information transmitting means and a user identification information and advertisement identification information of the portable terminal transmitted from the digital broadcast receiving device, receiving unique identification information, transmitting it to the portable terminal and registering it in the database An identification information generating unit; and a serial ID authentication unit that receives the unique identification information transmitted from the store terminal, determines whether or not it is registered in a database, and returns a determination result to the store terminal. This is the main feature.
In the server device, the unique identification information may include the user identification information and advertisement identification information, and may be encrypted.

  The broadcast-linked processing system of the present invention includes a user identification information storage unit that acquires and stores user identification information from a server device, and the user identification information is either an infrared communication function or a short-range wireless communication function based on a user operation. A portable terminal having an information processing function and a data communication function, and a user identification information transmission for transmitting the user identification information of the portable terminal acquired from the communication network to the portable terminal. And unique identification information generating means for receiving user identification information and advertisement identification information of the portable terminal transmitted from the digital broadcast receiving apparatus, generating unique identification information, transmitting the unique identification information to the portable terminal, and registering it in the database And receiving the unique identification information transmitted from the store terminal and determining whether or not it is registered in the database And a unique identification information authentication means for returning a constant results in the shop terminal, the portable terminal via the communication network, a digital broadcast receiver, which mainly characterized in that it consists of communicable server apparatus and the shop terminal.

  The broadcast-linked processing method of the present invention includes a step of transmitting user identification information of a mobile terminal acquired by a server device from a communication network to the mobile terminal, performing digital broadcasting of an advertisement including advertisement identification information and a URL, Transmitting user identification information from the portable terminal to the digital television receiver while being displayed on the digital television receiver, wherein the digital television receiver uses the URL to identify user identification information and advertisement identification information of the portable terminal. Transmitting to the designated server device, receiving the user identification information and advertisement identification information of the portable terminal transmitted from the digital television receiver, and generating the unique identification information to the portable terminal by the server device Transmitting and registering in the database, from the portable terminal to the store terminal A step of transferring identification information, a step of receiving the unique identification information transmitted from the store terminal, determining whether or not it is registered in a database and returning a determination result to the store terminal; The main feature is that it includes a step of displaying the determination result.

  With the above-described features, the present invention allows a user who owns a mobile terminal to send a request for a product coupon acquisition or purchase reservation to a related website with a simple operation. Has the effect of improving. In addition, more detailed information about the advertisement being broadcast can be provided, and the effect of the advertisement is improved. Furthermore, since user responses to programs and advertisements can be collected directly and in real time, there is an effect that it can be used as an effective tool for marketing research.

  Hereinafter, the best mode for carrying out the present invention will be described in detail with reference to the drawings. In this embodiment, an example in which a mobile phone is used as a mobile terminal is disclosed. However, the present invention can be applied to any portable terminal that is connected to the Internet and allows web browsing.

  First, the configuration of the entire system will be described. FIG. 1 is a schematic configuration diagram showing the entire system of an embodiment of the present invention. This system is configured such that a mobile phone 1, which is a type of mobile terminal, and a server 2 can be connected via a mobile phone network 5 and the Internet 4. The server 2 can also be connected to the store terminal 12 via the Internet 4. The mobile phone network 5 includes a base station 9, a packet network 6 that manages packet switching, and a gateway server 7 connected to the Internet 4, and enables connection between the mobile phone 1 and the Internet 4. The mobile phone 1 is equipped with, for example, a Web browser that performs Web browsing by HTTP (Hyper Text Transfer Protocol) and a mailer that transmits and receives mail, and can download and store an application program according to the present invention.

  The server 2 includes a database 3 and has functions such as a Web server, a mail server, and an application server. The server 2 can communicate with the mobile phone 1 and other terminals such as a personal computer via the Internet 4 and the mobile phone network 5, and performs processing as described later in response to access from the mobile phone 1. The database 3 is a database system connected to the server 2 and stores various data such as a download application, user-related data, and content data, and provides necessary data to the server 2 based on a request from the server 2. The store terminal 12 may be, for example, a well-known personal computer having an Internet connection function, and preferably has an infrared communication function.

  The digital TV broadcast station 10 has a broadcast function of a television program by a known digital broadcast. In digital broadcasting, content broadcasting (data broadcasting) is possible in addition to digitized moving image broadcasting (television broadcasting). BML (Broadcasting Markup Language) is used to describe the content. This is a markup language based on XML, which displays a screen combining a document and an image such as a Web page on a digital TV, and inputs information from a user using a TV remote control or a mobile phone described later. Based on the above, it is possible to execute a desired process such as transmission of input information to the Internet.

  The digital television receiver 11 is a known digital television receiver owned by the user of the mobile phone 1. The digital television receiver 11 has a standard function of connecting to the Internet via a telephone line or a home LAN. The digital television receiver 11 also has an infrared communication function for communication with a television remote controller as a standard, and the mobile phone 1 having the infrared communication function communicates with the digital television receiver 11 using this function. Can be done. In this specification, the digital television receiver includes any device having a digital broadcast receiving function and an infrared communication function, such as a tuner and a video recorder.

  FIG. 2 is a block diagram illustrating an internal configuration example of the mobile phone 1 according to the present embodiment. The mobile phone 1 includes a control unit 20, a communication control unit 21, a display unit 23, an input unit 24, a voice / sound control unit, a clock unit 28, an infrared communication control unit 29, and a storage unit 30. It is connected.

  The control unit 20 that realizes the information processing function includes a CPU, a ROM, a RAM, and the like, and controls the entire mobile phone 1 according to various programs stored in the ROM and the storage unit 30. As the application program, for example, a web browser for controlling web browsing, a mailer program for controlling transmission / reception of mail, or a downloaded application relating to the present invention can be executed. The storage unit 30 includes, for example, a non-volatile memory, and stores the above-described various applications, data used by the applications, image data such as standby images, ringtone data, and telephone book data.

  The communication control unit 21 provided with the antenna 22 performs a data and voice communication function with the base station. For example, the display unit 23 including a liquid crystal display displays characters and images under the control of the control unit 20. The input unit 24 is a dial key for inputting a telephone number or characters, a select key for calling up a main menu, moving a cursor up / down / left / right with respect to selectable icons on the screen, A confirmation key for confirming an item selected by a dial key or a select key is provided.

  The voice / sound control unit 25 is connected to a speaker 26 and a microphone 27, and executes sound output such as ringing tone and incoming call melodies, voice output during a call, and voice input from the microphone 27. The clock unit 28 provides the control unit 20 with current time information. The infrared communication control unit 29 executes infrared communication with the digital television receiver 11, for example. In addition, a short-range wireless communication function, an external device connection function, a camera function, a (digital) television or (digital) radio reception function, a memory card slot, and the like may be provided.

  FIG. 3 is a block diagram illustrating an internal configuration example of the server 2 according to the present embodiment. The server 2 includes a control unit 41, a storage unit 42, a communication control unit 43, a database interface unit 44, a clock unit 45, and the like, and each circuit is connected by a bus 46. The control unit 41 includes a CPU, a ROM, a RAM, and the like, and controls the entire server by executing a known OS, a server program, and an application program that implements the functions of the present invention.

  The storage unit 42 includes, for example, a hard disk device, and stores an OS (Operating system), publicly known or various application programs according to the present invention, data, and the like. The communication control unit 43 is connected to the Internet 4 via a router or a firewall server (not shown), and performs bidirectional communication with the mobile phone 1 or the like via the Internet 4. The clock unit 45 measures the current time and provides it to the control unit 41. The database interface unit 44 is connected to the database 3 and exchanges data with the database 2.

  FIG. 4 is a block diagram illustrating a configuration example of the digital television receiver 11. The digital television receiver 11 includes a digital broadcast receiver 50 that receives a digital broadcast, demodulates and outputs the digital data, and a display, a display 51 that displays an image based on the demodulated digital data, a CPU, and a ROM A control unit 52 that includes a RAM, executes BML display processing and downloaded application processing, an infrared communication control unit 53 that communicates with a TV remote control or a mobile phone, a telephone line, or a home LAN. An Internet interface unit 54 for connecting to the Internet and a bus 55 for connecting each circuit are provided. Furthermore, a short-range wireless communication function capable of communicating with the mobile phone 1 may be provided. Such a digital television receiver is publicly known.

  The function and operation of the broadcast interlocking process according to the present invention will be described below. FIG. 5 is a flowchart showing the contents of the registration process in the broadcast interlocking process of the present invention. The vertical lines indicate the passage of time, and the horizontal dotted lines indicate the movement of information and data. In S10, the user activates the browser of the mobile phone 1, accesses the server related to the present invention, and makes a user registration request. In S11, user registration is performed in the server. In S12, the application according to the present invention is transmitted (downloaded) from the server based on a user operation. In S13, the mobile phone receives the application, saves it in the storage unit, and activates it.

  In S14, a UID that is identification information unique to the user is transmitted from the server. If it is an official site (server) authorized by a carrier of the mobile phone network, the UID (user-specific identification information) of the mobile phone 1 that has been accessed can be obtained from the mobile phone network 5, so that the user identification (authentication) Is possible. Moreover, you may authenticate with a user ID and a password. In S15, the application receives and stores the UID.

  FIG. 6 is a flowchart showing the contents of the UID transmission process in the broadcast interlocking process of the present invention. This process is executed, for example, when a user carries a mobile phone and views a digital television. In S20, a CM (advertisement) by BML is displayed on the digital television. For example, a comment such as “If you send ID information from a mobile phone to a digital TV, you can get a discount coupon for this product” is displayed.

  In S21, the user activates the application of the present invention downloaded in advance to the mobile phone. In S22, the UID information is transmitted from the application to the digital television by the infrared communication function based on the user operation during the CM. In S23, the UID is received by the digital television. In S24, in the digital television, the UID information received from the mobile phone by the control by the BML is transmitted to the server 2 designated by the BML together with the CMID which is the identification information of the CM. The CMID may include a product ID, a program ID, a region ID, and the like.

  In S25, the server 2 receives the CMID and UID. In S26, CM identification information and UID information are included in the server 2, and a serial ID that is encrypted unique identification information is generated. In S27, this serial ID is transmitted to the corresponding mobile phone by e-mail. In S28, the serial ID is registered in the DB. In S29, the mobile phone receives the mail, and the serial ID in the mail is stored by the application.

  FIG. 7 is a flowchart showing the contents of the coupon use process in the broadcast interlocking process of the present invention. This process is executed, for example, when the user carries the mobile phone to a shop where the coupon can be used and purchases the corresponding product after performing the above-described UID transmission process. In S40, the user activates the application. In S41, serial ID information is transmitted to the store PC using the infrared communication function. In S42, serial ID information is received at the store PC terminal. When the store terminal does not have an infrared communication function, the user may present a mail screen on which the serial ID is displayed to the store clerk, and the store clerk may key-in the serial ID on the store terminal.

  In S43, serial ID information is transmitted from the store PC terminal to the server, and in S44, the server receives the serial ID. In S45, it is determined whether or not the received serial ID is in DB3. If the determination result is affirmative, the coupon can be used, so the process proceeds to S46, but if the determination is negative, the coupon cannot be used. The process proceeds to S47. In S46, the serial ID is deleted from DB3 in the server.

  In S47, an authentication result indicating whether or not a coupon can be used is transmitted to the store PC terminal. If necessary, product information and user information may be acquired and transmitted by decoding the serial ID and extracting the CM information and UID. In S48, the authentication result is displayed on the store PC terminal. The clerk looks at this result and decides whether or not the coupon can be used. With the configuration and operation as described above, the mobile phone user can easily use services related to broadcasting.

  Although the embodiments have been described above, the following modifications are also conceivable for the present invention. In the embodiment, the acquisition and use of coupons related to CMs have been described. However, as services related to CMs, more detailed explanations of products and services, provision of URLs of websites related to products, request for materials, products Service processing such as purchase reservation and event ticket may be performed.

  In the embodiment, an example in which the server 2 is a server at one site has been disclosed. However, the servers performing the processes in FIGS. 5, 6, and 7 may be servers at different sites. In the embodiments, an example in which an infrared communication function is used for communication between a digital TV and a mobile phone is disclosed. However, when both the digital TV and the mobile phone are equipped with a short-range wireless communication function, a short-range wireless communication is provided. The UID may be transferred using a communication function.

  In the embodiment, an example in which CM identification information and UID information are included in the encrypted unique serial ID is disclosed. However, if it is only necessary to determine whether or not the coupon is unused, the serial ID is included in the serial ID. It is not necessary to include CM identification information or UID information, and a simple ID code may be used.

  The present invention can be used in the industrial field of data communication systems and information processing systems including mobile terminals such as mobile phones, server devices, mobile phone networks, and the Internet.

1 is a schematic configuration diagram showing an entire system of an embodiment of the present invention. It is a block diagram which shows the example of an internal structure of the mobile telephone by this Embodiment. It is a block diagram which shows the internal structural example of the server by this Embodiment. It is a block diagram which shows the structural example of a digital television receiver. It is a flowchart which shows the content of the registration process in the broadcast interlocking | linkage process of this invention. It is a flowchart which shows the content of the UID transmission process in the broadcast interlocking | linkage process of this invention. It is a flowchart which shows the content of the coupon use process in the broadcast interlocking | linkage process of this invention.

Explanation of symbols

1 ... Mobile phone (mobile terminal)
2 ... Server 3 ... Database 4 ... Internet 5 ... Mobile phone network 6 ... Packet network 7 ... Gateway server 9 ... Base station 10 ... TV broadcast station 11 ... Television receiver

Claims (8)

In a portable terminal having an information processing function and a data communication function,
User identification information storage means for acquiring and storing user identification information from the server device;
A portable terminal comprising: a transmission unit that transmits the user identification information using either an infrared communication function or a short-range wireless communication function based on a user operation.   2. The portable terminal according to claim 1, further comprising unique identification information storing means for receiving and storing unique identification information for receiving a service from the server. A portable terminal computer having an information processing function and a data communication function,
User identification information storage means for acquiring and storing user identification information from the server device;
A broadcast-linked processing program that functions as a transmission unit that transmits the user identification information using either an infrared communication function or a short-range wireless communication function based on a user operation.   Further, the present invention includes a program for causing a portable terminal computer having an information processing function and a data communication function to function as unique identification information storage means for receiving and storing unique identification information for receiving a service from the server. The broadcast interlocking processing program according to claim 3. In a server device that can communicate with a mobile terminal, a digital broadcast receiver, and a store terminal via a communication network,
User identification information transmitting means for transmitting user identification information of the portable terminal acquired from the communication network to the portable terminal;
Unique identification information generating means for receiving user identification information and advertisement identification information of the portable terminal transmitted from the digital broadcast receiver, generating unique identification information and transmitting it to the portable terminal and registering it in a database;
A server comprising: serial ID authentication means for receiving the unique identification information transmitted from the store terminal, determining whether it is registered in a database, and returning the determination result to the store terminal apparatus.   The server device according to claim 5, wherein the unique identification information includes the user identification information and advertisement identification information and is encrypted. User identification information storage means for acquiring and storing user identification information from a server device, and transmission means for transmitting the user identification information using either an infrared communication function or a short-range wireless communication function based on a user operation A portable terminal having an information processing function and a data communication function,
User identification information transmitting means for transmitting user identification information of the portable terminal acquired from the communication network to the portable terminal, and receiving user identification information and advertisement identification information of the portable terminal transmitted from the digital broadcast receiving apparatus. Generating unique identification information and transmitting it to the portable terminal and registering it in the database; and receiving the unique identification information transmitted from the store terminal and whether it is registered in the database It comprises a server device communicable with a mobile terminal, a digital broadcast receiving device, and a store terminal via a communication network, comprising unique identification information authenticating means for determining and returning the determination result to the store terminal. Broadcast-linked processing system. Transmitting the user identification information of the mobile terminal acquired by the server device from the communication network to the mobile terminal;
Digitally broadcasting an advertisement including advertisement identification information and a URL;
Transmitting user identification information from the mobile terminal to the digital television receiver while the advertisement is displayed on the digital television receiver;
The digital television receiver transmitting user identification information and advertisement identification information of the mobile terminal to the server device specified by the URL;
Receiving the user identification information and advertisement identification information of the portable terminal transmitted from the digital television receiver, generating the unique identification information and transmitting it to the portable terminal and registering it in the database;
Transferring the unique identification information from the portable terminal to the store terminal;
Receiving the unique identification information transmitted from the store terminal, determining whether it is registered in a database and returning a determination result to the store terminal;
A broadcast-linked processing method comprising the step of displaying the determination result at the store terminal.

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