JP2005234619A - Method and system for implementing advertizement intermediation - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for implementing advertisement intermediation, which may effectively advertise a specified event for participants. <P>SOLUTION: The system 100 for implementing the advertisement intermediation comprises; a first client computer 101, which transfers via the Internet 103 information on calling the advertisements having a call input for the advertisements as well as information on the events having a data input for the events to a server computer 104; and the server computer 104, which generates the event advertisement information by deriving specified data from the data, posts the information on a Web site, and displays it in public on a second client computer 102. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement mediation system and an advertisement mediation method, and more particularly to an advertisement mediation system and an advertisement mediation method via a computer network.

  Conventionally, advertisements have been widely used for selling products and providing services.

Due to recent advances in computer-related technology, the computer network has expanded explosively, and advertisements of products and services are widely conducted to users of such computer networks via the computer network. (For example, refer to Patent Document 1 or Patent Document 2).
JP 2003-196533 A JP 2003-150843 A

  However, since conventional advertisements on computer networks are conducted for an unspecified number of users, that is, for users who really want the products and services to be advertised. On the other hand, since it cannot be said that it is being done efficiently, the advertising effect could not be improved efficiently.

  In this regard, for events held in various places, many people who have attributes such as specific preferences that are interested in such events gather, so by performing advertisements and advertisements that match such attributes, It is thought that the advertising effect can be improved efficiently.

  Therefore, the present invention provides an advertisement mediating system and an advertisement mediating method capable of efficiently performing advertisement / advertisement to participants of a specific event.

  In order to solve the above problems, the present invention is an advertisement mediating system comprising at least two or more client computers and a server computer connected to the client computers via a computer network. In the client computer, the event information in which information related to the event is input and the advertisement solicitation information in which the advertisement solicitation information is input are transmitted to the server computer, and the server computer receives a predetermined amount from the event information and the advertisement solicitation information. There is provided an advertisement mediating system characterized in that event advertisement information is created by extracting information and released to other client computers via the computer network.

  In this manner, the event organizer publishes the event advertisement information obtained by extracting predetermined information from the event information created by the event organizer on one client computer and the advertisement solicitation information to the other client computers, so that the advertiser side It becomes possible to select advertisements according to event participants using a computer, and to effectively improve the advertising effect.

  Here, the event information input in one client computer includes participant information related to participants who participate in the event, and this participant information should be included in the event advertisement information created in the server computer. As a result, the advertiser can appropriately obtain information on the participant.

  If the event to be held has been held at least once in the past, this participant information will be held by including information on the number of participants who have participated in the past event. It will be possible to grasp the number of participants who will participate in the event.

  If the event to be held has been held at least once in the past, this participant information is expected based on the number information of the participants who participated in the past event It is desirable to include information on the number of participants.

  In addition, if the event to be held has been held at least once in the past, this participant information should include attribute information on the participants who participated in the event that was held in the past Thus, the advertiser can select and execute an advertisement that matches the attribute information.

  If the event to be held has been held at least once in the past, this participant information is expected based on attribute information about the participants who participated in the past event It is desirable to include attribute information of prospective participants.

  Here, this attribute information appropriately grasps the attribute of the prospective participant on the advertiser side by making it at least one of the most aged, the most gender, the most originated place, or the common preference. Will be able to.

  In addition, by including commentary information describing the contents of the event in the event information, the advertiser can easily grasp the contents of the event.

  Note that the advertisement mediation system described above can also be constructed by providing a program for causing a computer to function as the server computer described above.

  Further, the present invention provides a first process for creating event information in which information related to an event is input and recruitment information in which an advertisement application guideline is input in one client computer, and a computer network from the one client computer. A second process of transmitting the event information and the advertisement solicitation information to a server computer via the server, and creating event advertisement information by extracting predetermined information from the event information and the advertisement solicitation information in the server computer And a fourth step of disclosing the event advertisement information to other client computers via the computer network in the server computer. .

  In this manner, the event organizer side publishes the event advertisement information created by extracting predetermined information from the event information and the recruitment information created by one client computer to the other client computer, so that the advertiser side It becomes possible to select an advertisement in accordance with the event participant by using, and the advertising effect can be improved efficiently.

  Here, the event information input in one client computer includes participant information related to participants who participate in the event, and this participant information should be included in the event advertisement information created in the server computer. As a result, the advertiser can appropriately obtain information on the participant.

  If the event to be held has been held at least once in the past, this participant information will be held by including information on the number of participants who have participated in the past event. It will be possible to grasp the number of participants who will participate in the event.

  If the event to be held has been held at least once in the past, this participant information is expected based on the number information of the participants who participated in the past event It is desirable to include information on the number of participants.

  In addition, if the event to be held has been held at least once in the past, this participant information should include attribute information on the participants who participated in the event that was held in the past Thus, the advertiser can select and execute an advertisement that matches the attribute information.

  If the event to be held has been held at least once in the past, this participant information is expected based on attribute information about the participants who participated in the past event It is desirable to include attribute information of prospective participants.

  Here, this attribute information appropriately grasps the attribute of the prospective participant on the advertiser side by making it at least one of the most aged, the most gender, the most originated place, or the common preference. Will be able to.

  In addition, by including commentary information describing the contents of the event in the event information, the advertiser can easily grasp the contents of the event.

  Further, by posting such commentary information, it is possible to increase the number of accesses, and the increase in the number of accesses can also increase the advertising effect on the advertiser side.

  As described above, according to the present invention, since information related to event participants is disclosed to the advertiser side, it becomes possible to efficiently promote and advertise to the event participants. .

  FIG. 1 is a schematic configuration diagram of an advertisement mediating system 100 according to an embodiment of the present invention.

  The advertisement mediation system 100 according to the present embodiment includes a first client computer 101 as one client computer, a second client computer 102 as another client computer, the first client computer 101 and the second client computer 101. The server computer 104 is connected to the client computer 102 via the Internet 103.

  The first client computer 101 and the second client computer 102 only need to be able to execute a web browser that can communicate with the server computer 104 via the Internet 103. For example, a personal computer and an Internet communication function are provided. A mobile phone, PDA (Personal Digital Assistant), etc. can be used.

  The server computer 104 includes a CPU (Central Processing Unit) 105, a main memory 106, and an auxiliary memory 107.

  The auxiliary memory 107 of the server computer 104 is provided with a website data storage area 107a. When there is a connection request from the first client computer 101 or the second client computer 102, the website data storage area The website data stored in 107a is transmitted to the first client computer 101 or the second client computer 102, and the first client computer 101 or the second client computer 102 transmits the website data via the web browser. The data can be opened.

  The website 110 opened by the web browser of the first client computer 101 or the second client computer 102 has a configuration as shown in FIG. 2 (schematic configuration diagram of the website 110). Yes.

  First, the top page 111 is first displayed on the website 110 opened by the web browser of the first client computer 101 or the second client computer 102.

  From this top page 111, it is possible to proceed to an event information input page 112, an event advertisement information disclosure page 113, and an advertisement application page 114.

  Note that the advertisement application page 114 can also be advanced from the event advertisement information disclosure page 113.

  In consideration of the safety of transactions and the certainty of information, in order to proceed to the event information input page 112 and the advertisement application page 114, a predetermined ID and password must be input. .

  As shown in FIG. 3 (schematic configuration diagram of the event information input page 112), the event information input page 112 is provided with an event information input column 113 and an advertisement recruitment essential item input column 114.

  The event information input field 113 includes an organizer 113a, an event name 113b, a date and time 113c, a venue 113d, an address 113e, a fee 113f, a TEL 113g, a web address 113h, an email address 113i, a preference characteristic 113j, an age characteristic 113k, a gender characteristic 113l, Input items for regional characteristics 113m, previous visitor number 113n, and current estimated number of persons 113o are provided.

  In the input items of the organizer 113a, items related to the organizer such as the event organizer name, the co-organizer name, and the sponsor company name are input.

  In the input item of the event name 113b, the name of the event to be held is input.

  The date and time of the event is input in the input item of date and time 113c.

  In the input item of the venue 113d, the name of the venue where the event is held is entered.

  In the input item of the address 113e, the address of the venue where the event is held is input.

  In the input item of the fee 113f, items related to the event participation fee are input.

  In the input item of TEL 113g, the telephone number of the inquiry destination regarding the event is input.

  In the input item of the web address 113h, the address of the homepage about the event is input.

  In the input item of the mail address 113i, the mail address of the inquiry destination regarding the event is input.

  The input items described above are items for inputting details regarding the event, and the input items described below are participant information regarding the participants who participate in the event.

  In the input item of the preference characteristic 113j, the preference common to the prospective participants who participate in the event to be held is input.

  For example, when the event to be held is a soccer game, information such as being a supporter of a home team or an away team is input.

  Further, when the event to be held is a photo exhibition, information such as being a fan of a photographic subject (for example, an idol or an animal) is input.

  Here, when the event to be held has been held at least once in the past, it is desirable to input the input item of the preference characteristic 113j based on the data at the past.

  In the input item of the age characteristic 113k, the age group that is expected to be the most among the prospective participants who participate in the event to be held is input.

  For example, if the event to be held is a baseball game, it will be mainly in the 30s and 40s on weekdays, and it is expected that there will be many parents and children on holidays, so it is less than 10 years old , 30s and 40s.

  If the event to be held has been held at least once in the past, it is desirable to input the input item of the age characteristic 113k based on data at the past.

  In the input item of the gender characteristic 113l, the gender of the larger one among the prospective participants who participate in the event to be held is input.

  For example, if the event to be held is a female idol concert, males are considered to occupy the majority, so male is entered.

  When the event to be held has been held at least once in the past, it is desirable to input the input item of the gender characteristic 113l based on the data at the past.

  In the input item of the regional characteristic 113m, the name of the region considered to be the largest among the regions of origin of the prospective participants who participate in the event to be held is input.

  For example, when the event to be held is a soccer game, it is considered that there are the most local people to whom the home team belongs.

  In addition, when the event to be held has been held once or more in the past, it is desirable to input the input item of the regional characteristic 113m based on the data at the past holding time.

  In the input item of the previous visitor number 113n, when the event to be held has been held at least once in the past, the number of participants at the previous event is input.

  If this is the first time this event has been held, there is no need to enter this item.

  In the input item of the expected number of persons 113o this time, the number of persons who are scheduled to participate in the event to be held is input.

  If the event to be held has been held once or more in the past, it is desirable to input the input item of the predicted number of persons 113o this time based on the data at the past.

  The advertisement recruitment guideline input field 114 is provided with input items of advertisement content 114a, amount 114b, number of frames 114c, and deadline 114d.

  In the input item of the advertisement content 114a, details regarding the form of the advertisement such as an advertisement medium such as a flyer, direct mail, and e-mail, and the size of the advertisement are input.

  For example, if the advertising medium is a leaflet, the size of the entire leaflet, the size of the advertisement field, the position of the advertisement in the leaflet, the number of leaflets, the distribution location of the leaflet, and the like are entered.

  In the input item of the amount 114b, a fee for an advertisement performed at the event to be held is input.

  In the input item of the frame number 114c, the number of advertisers to be recruited is input.

  In the input item of the deadline 114d, the time limit for recruiting advertisements is entered.

  The information input in the event information input field 113 described above is used as event information, and the information input in the advertisement application guideline input field 114 is used as advertisement solicitation information. The server computer 104 stores the data in the website data storage area 107 a of the auxiliary memory 107.

  Further, the server computer 104 creates a list in which the stored event information and advertisement solicitation information are arranged in a timely manner, and publishes it on the event advertisement information disclosure page 113 as event advertisement information.

  The publicized event advertisement information can be viewed on the second client computer 102, and the advertiser responding to the advertisement proceeds to the advertisement application page 114 by inputting a predetermined ID and password, and applies for the advertisement application. It is possible to apply for an advertisement from the use page 114.

  The application application page 114 may be anything as long as it can make an application for an advertisement. For example, together with an identification sign that can identify an event for applying for an advertisement, It is possible to provide columns in which the name / name and contact information of the advertiser can be input, and to transmit to the server computer 104 after inputting predetermined items in these columns.

  A method for disclosing event advertisement information in the advertisement mediation system 100 configured as described above will be described with reference to FIG. 4 (a flowchart representing a method for disclosing event advertisement information in the advertisement mediation system 100).

  The event organizer issues a connection request to the server computer 104 from the web browser of the first client computer 101 (S220).

  The server computer 104 that has received a connection request from the first client computer 101 transmits website data to the first client computer 101 (S221).

  The event organizer proceeds from the top page 111 of the website displayed on the web browser of the first client computer 101 to the event information input page 112 (S222).

  At this time, input of an ID and a password assigned to each event organizer is required, and these are entered in a predetermined input field.

  Predetermined items are input to the event information input field 113 and the advertisement application guideline input field 114 provided on the event information input page 112 (S223), and transmitted to the server computer 104 (S224).

  The server computer 104 stores the information input in the event information input field 113 as event information, and the information input in the advertisement application guideline input field 114 as advertisement solicitation information in the website data storage area 107a of the auxiliary memory 107. At the same time (S225), the event information and the advertisement solicitation information are appropriately arranged to create the event advertisement information (S226) and posted on the event advertisement information disclosure page 113 (S227).

  The event advertisement information posted in this way can be viewed using the web browser of the second client computer 102, and an advertisement application can be applied from the advertisement application page 114. Yes.

  In the embodiment described above, two client computers, the first client computer 101 and the second client computer 102, are provided. Any number can be selected for this number.

  The event information input field 113 includes an organizer 113a, an event name 113b, a date and time 113c, a venue 113d, an address 113e, a fee 113f, a TEL 113g, a web address 113h, an email address 113i, a preference characteristic 113j, an age characteristic 113k, and a gender characteristic. Each entry item includes 113l, regional characteristics 113m, previous visitor number 113n, and current estimated number of people 113o. However, the present invention is not limited to these items, and it is possible to provide details of the event and information on the participants. As long as possible, items can be added or deleted in a timely manner, and the item names are not limited to these item names.

  For example, the event information input field 113 includes an item “event commentary” for inputting commentary information describing the contents of the event, so that the details of the event are explained to the advertiser in detail. Is also possible.

  For example, if the event to be held is a soccer game, the “event commentary” item includes the winning rate of the opposing soccer team, the previous year's ranking, the current year's ranking, the winning rate, and other famous player information. It is desirable to be able to input the situation of the injured person.

  In addition, the advertisement entry guideline entry field 114 is also provided with input items of advertisement content 114a, amount 114b, number of frames 114c, and deadline 114d. However, the present invention is not limited to these items. As long as it can be done, items can be added or deleted in a timely manner, and the item names are not limited to these item names.

1 is a schematic configuration diagram of an advertisement mediation system 100. FIG. 1 is a schematic configuration diagram of a website 110. FIG. FIG. 3 is a schematic configuration diagram of an event information input page 112. 4 is a flowchart showing a method for disclosing event advertisement information in the advertisement mediation system 100.

Explanation of symbols

100 Advertising Mediation System 101 First Client Computer 102 Second Client Computer 103 Internet 104 Server Computer

Claims (17)

An advertisement mediating system comprising at least two or more client computers and a server computer connected to the client computers via a computer network,
In the one client computer, the event information in which information about the event is input and the advertisement solicitation information in which the advertisement solicitation information is input are transmitted to the server computer,
The server computer extracts predetermined information from the event information and the advertisement solicitation information, creates event advertisement information, and publishes the information to other client computers via the computer network. . The event information includes participant information regarding participants who participate in the event,
The advertisement mediation system according to claim 1, wherein the event advertisement information includes the participant information.   When the event has been performed at least once in the past, the participant information includes information on the number of participants who have participated in the event that has been performed in the past. The advertisement mediation system according to claim 2.   If the event has been held at least once in the past, the participant information is expected to be a participant who is expected based on the number of participants who participated in the event in the past. The advertisement mediation system according to claim 2 or 3, wherein the information on the number of persons is included.   When the event has been performed at least once in the past, the participant information includes attribute information regarding participants who have participated in the event that has been performed in the past. The advertisement mediation system according to any one of claims 2 to 4.   In the case where the event has been performed at least once in the past, the participant information is expected to be a participant who is expected based on attribute information regarding the participants who have participated in the event that has been performed in the past. The advertisement mediation system according to any one of claims 2 to 5, wherein the attribute information is included.   The advertisement intermediary system according to claim 5 or 6, wherein the attribute information is at least one of at least one of the highest age group, the most gender, the most common birthplace, and a common preference.   The advertisement mediation system according to any one of claims 1 to 7, wherein the event information includes commentary information that explains a content of the event.   The program for functioning a computer as a server computer as described in any one of Claims 1 thru | or 8. A first process for creating event information in which information related to an event is input and recruitment information in which an advertisement application guideline is input in one client computer;
A second process of transmitting the event information and the advertisement solicitation information from one client computer to a server computer via a computer network;
In the server computer, a third process of creating event advertisement information by extracting predetermined information from the event information and the advertisement recruitment information;
A fourth step of publishing the event advertisement information to other client computers via the computer network in the server computer;
An advertisement mediating method comprising: The event information includes participant information regarding participants who participate in the event,
The advertisement mediating method according to claim 10, wherein the event advertisement information includes the participant information.   When the event has been performed at least once in the past, the participant information includes information on the number of participants who have participated in the event that has been performed in the past. The advertisement mediating method according to claim 11.   If the event has been held at least once in the past, the participant information is expected to be a participant who is expected based on the number of participants who participated in the event in the past. The advertisement mediation method according to claim 11 or 12, characterized in that:   When the event has been performed at least once in the past, the participant information includes attribute information regarding participants who have participated in the event that has been performed in the past. The advertisement mediation method according to any one of claims 11 to 13.   In the case where the event has been performed at least once in the past, the participant information is expected to be a participant who is expected based on attribute information regarding the participants who have participated in the event that has been performed in the past. The advertisement mediation method according to any one of claims 11 to 13, wherein the attribute information is included.   16. The advertisement mediation method according to claim 14 or 15, wherein the attribute information is at least one of at least one of the highest age group, the most gender, the most common birthplace, and a common preference. The advertisement mediating method according to any one of claims 11 to 16, wherein the event information includes commentary information that explains a content of the event.

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