JP2005063343A - Content revenue allocation system, content revenue allocation method and content revenue allocation program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase revenues to both a content provider and a content sales medium and increase the convenience of a content user. <P>SOLUTION: When an information sending/receiving means 302 sends a sample display request from a sample display requesting means 301 in a user terminal 300 via a network 200, in a content providing system 100, an information sending/receiving means 103 receives it, a sample creating means 102 processes a sample material held in an information storing means 101 for user browsing, or combines a plurality of sample materials to create a sample, and stores sample creation conditions in the information storing means 101, and the information sending/receiving means 103 sends the sample via the network 200, whereupon a sample displaying means 303 displays it. A revenue allocation calculating means 104 calculates a sales revenue allocation ratio according to the sample creation conditions. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a content revenue distribution system, a content revenue distribution method, and a content revenue distribution program.

  When the content provider holds the rights or sells the created content on a medium (network system such as the Internet) operated by an operator other than the content provider, the content is sold according to a predetermined distribution rate. There is technology to allocate revenue.

  For example, the technology described in Patent Document 1 is a technology for distributing sales of contents, and counts and records the number of distribution information distributions and sales amounts in accordance with the distribution ratio for each right holder who receives distribution of distribution information sales. This is a technique for calculating a distribution amount and creating a list.

JP 2002-150161 A

  According to the revenue distribution model of the technology described in Patent Document 1, the revenue distribution rate does not vary depending on the time zone for displaying the sample or the user who browses, and therefore the use of the medium for selling the content is efficient. is not.

  An object of the present invention is to improve the profits of both the content provider and the content sales medium by changing the revenue distribution rate according to the display form of the sample, and further improve the convenience of the content user.

  The first content revenue distribution system of the present invention comprises one or more content providing systems, one or more user terminals, the content providing system, and a network connecting the user terminals, and the content provision The system creates a sample based on the sample material of the content read from the built-in information storage means, or reads the sample from the information storage means, sends the sample to the user terminal via the network, It is characterized by having a means for calculating a profit distribution rate for a content provider, a manager of the content provider system, and a manager of the network based on the type of sample.

  The second content revenue distribution system of the present invention is the first content revenue distribution system, wherein the user terminal has means for receiving and displaying a sample from the content providing system. .

  The third content revenue distribution system of the present invention comprises one or more content providing systems, one or more user terminals, the content providing system, and a network connecting the user terminals, and the content provision The system creates a sample based on the sample material of the content read from the built-in information storage means, or reads the sample from the information storage means, and stores the sample and sample creation conditions in the information storage means, A sample is transmitted to the user terminal via the network, and the content provider is based on the type of the sample, the time period of sample creation, the attribute of the user, or the type of homepage displaying the sample, Management of the content providing system and the network Means for calculating the profit distribution rate for management, the user terminal, and having means for receiving and displaying samples from the contents providing system.

  A fourth content revenue distribution system according to the present invention is the first, second, or third content revenue distribution system, wherein the content providing system changes a type of a sample to be created according to a time zone. It is characterized by having.

  A fifth content revenue distribution system according to the present invention is the first, second, or third content revenue distribution system, wherein the content providing system creates a sample based on the number of sales of each content. It has the means.

  According to the first content revenue distribution method of the present invention, the content providing system creates a sample based on the content sample material read from the built-in information storage means, or reads the sample from the information storage means, A step of transmitting a sample to a user terminal via a network, and a step of calculating a profit distribution ratio for a content provider, a manager of the content providing system, and a manager of the network based on a type of the sample. It is characterized by including.

  The second content revenue allocation method of the present invention is the first content revenue allocation method, characterized in that the user terminal includes a step of receiving and displaying a sample from the content providing system.

  According to a third content revenue allocation method of the present invention, the content providing system creates a sample based on the content sample material read from the built-in information storage means, or reads the sample from the information storage means; The step of storing the sample and the conditions for sample creation in the information storage means, the step of transmitting the sample to the user terminal via the network, the type of sample, the time zone of sample creation, or the user's Calculating the revenue distribution ratio for the content provider, the content providing system manager, and the network manager based on the attribute or the type of homepage displaying the sample; and the user terminal, Receive and display samples from the content delivery system A step, characterized in that it comprises a.

  The fourth content revenue distribution method of the present invention is the first, second, or third content revenue distribution method, wherein the content providing system changes the type of sample to be created according to a time zone. It is characterized by including.

  A fifth content revenue allocation method according to the present invention is the first, second, or third content revenue allocation method, wherein the content providing system creates a sample based on the number of sales of each content. Including steps.

  The first content revenue distribution program of the present invention creates a sample based on the content sample material read from the information storage means, or reads the sample from the information storage means and uses the sample via the network as a user. Transmitting to a terminal; and causing the computer to execute, based on a sample type, a content provider, a manager of the content provider system, and a step of calculating a revenue distribution ratio for the manager of the network. And

  A second content revenue distribution program of the present invention is the first content revenue distribution program, characterized in that the computer is caused to execute a step of receiving and displaying a sample from the content providing system.

  The third content revenue distribution program of the present invention creates a sample based on the sample material of the content read from the information storage means, or reads the sample from the information storage means, and the conditions for the sample and sample creation Are stored in the information storage means, the sample is transmitted to the user terminal via the network, the sample type, the sample creation time period, the user attribute, or the sample is displayed. Calculating a revenue distribution rate for the content provider, the content provider system manager, and the network manager based on the type of homepage to be performed, and the user terminal taking a sample from the content provider system Receiving and displaying To.

  A fourth content revenue distribution program according to the present invention is the first, second, or third content revenue distribution program, and causes a computer to execute a step of changing a type of a sample to be created according to a time zone. It is characterized by.

  A fifth content revenue distribution program of the present invention is the first, second, or third content revenue distribution program, and causes a computer to execute a step of creating a sample based on the number of sales of each content. It is characterized by that.

  The first effect is that the distribution of profits of the content provider, the content providing system manager, and the network manager is flexible.

  The reason for this is that economic rationality is realized by changing the allocation rate according to sample display formats such as time zones, users, homepages, and orders, which are considered to have differences in sales efficiency. .

  The second effect is that convenience of content use and purchase is enhanced, and customer satisfaction is improved.

  The reason is that by promoting a sample display form that improves sales efficiency, the content user also has more opportunities to contact the content that the user wants to purchase.

  Next, a first best mode for carrying out the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a block diagram showing the configuration of the first best mode of the present invention.

  Referring to FIG. 1, the first best mode of the present invention is that one or more content providing systems 100 (computer system or the like), one or more user terminals 300 (computer or the like), the content providing system 100, and The network 200 is connected to the user terminal 300 (Internet network, dedicated line, wireless communication line, etc.).

  The content providing system 100 includes an information storage unit 101 that stores sample materials of content to be sold, a sample creation unit 102 that creates a sample by processing or combining a plurality of sample materials into a form for a user to browse, and a user An information transmission / reception unit 103 that receives a sample display request from the terminal 300 and distributes the sample to the user terminal 300 and a revenue distribution calculation unit 104 are provided. The user terminal 300 also includes a sample display request unit 301 that generates a sample display request, an information transmission / reception unit 302 that transmits a sample display request and receives a sample, and a sample display unit 303 that displays the received sample. Is provided.

  Here, the sample is created for the user to browse when purchasing content, and is composed of text, still images, video, audio, and the like. Also, the content and the sample type are not necessarily the same. For example, there is a case where a sample of video content is created by combining still images and text. The user takes an action to purchase the corresponding content after browsing the sample. The content can be purchased, for example, by storing the content in the information storage unit 101 of the content providing system 100 and purchasing from the user terminal 300 via the network 200.

  The information storage means 101 is composed of a magnetic disk device or an information storage device such as a memory, and is composed of text, still images, video (moving images), audio, etc., and stores sample materials (for content). The sample material is stored in the information storage unit 101 in advance by a content provider who sells content. It is also possible for the content provider to store the sample material in the information storage means 101 of the content providing system 100 from the content provider's terminal (not shown) via the network 200.

  The sample creation unit 102 is an information processing apparatus such as a workstation server or a personal computer, and processes the sample material stored in the information storage unit 101 for viewing by a user, or a plurality of sample materials A function to combine sample materials is provided. Processing means, for example, cutting out a part of text, image, video, or audio into an appropriate size, changing the resolution, or cutting out in a part of time. In addition, combining means that a part or all of sample materials such as a plurality of texts, images, videos, and sounds are synthesized or connected to be reconfigured as one sample. In response to a request from the user terminal 300, the sample is created by the sample creation unit 102 according to a procedure stored in the information storage unit 101 in advance, or in advance by the content provider or the content provision system 100. Created by the manager and stored in the information storage means 101.

  The information transmission / reception means 103 is an information processing apparatus such as a workstation server or a personal computer, and samples stored in the information storage means 101 and samples created by the sample creation means 102 are transmitted via the network 200. And transmitting to the user terminal 300.

  The revenue distribution calculation means 104 is an information processing device such as a workstation server or a personal computer, and provides content with the medium provider according to the conditions when the user browses the sample or the conditions for creating the sample. Calculate the revenue sharing ratio established with the

  The sample creation unit 102, the information distribution unit 103, and the revenue distribution calculation unit 104 may all be included in one workstation server, one personal computer, or the like. Any two of the sample creation unit 102, the information distribution unit 103, and the revenue distribution calculation unit 104 may be included in one workstation server, one personal computer, or the like.

  The sample display request unit 301 generates a sample display request, and the information transmission / reception unit 302 receives a sample sent via the network 200. The sample display request unit 301 and the information transmission / reception unit 302 may be included in an information processing apparatus such as one workstation server, personal computer, portable terminal, television, and other information home appliances.

  The sample display unit 303 includes a display device connected to a personal computer, a portable terminal, a television, other information home appliances, and the like, and displays a sample received by the information transmission / reception unit 302.

  Next, the operation of the first best mode of the present invention will be described with reference to the drawings.

  FIG. 2 is a flowchart showing the operation of the first best mode of the present invention.

  Referring to FIG. 2, first, the sample display request unit 301 of the user terminal 300 generates a sample display request (for example, generates the URL of the content providing system 100) by the user's operation (step S1 in FIG. 2). And output to the information transmitting / receiving means 302. Here, the sample display request includes a user ID and the like for specifying the user.

  Next, the information transmitting / receiving unit 302 transmits a sample display request to the content providing system 100 via the network 200 (step S2).

  When the information transmission / reception means 103 of the content providing system 100 receives a sample display request from the user terminal 300 via the network 200 (step S3), the information transmission / reception means 103 outputs the sample display request to the sample creation means 102.

  Next, the sample creation means 102 creates a sample by a method in which sample materials stored in advance in the information storage means 101 are processed or combined (step S4), and outputs the sample to the information transmission / reception means 103. In this case, for example, as a method, different samples are created for each time zone, samples are created with different combinations of sample materials, or different samples are created for each user attribute. . The sample creation means 102 may create a sample in advance, store it in the information storage means 101, read it, and output it to the information transmission / reception means 103. The sample creation means 102 also stores the sample and sample creation conditions (user ID, sample creation method, time, user attributes, etc.) in the information storage means 101 (step S5).

  Next, the information transmission / reception unit 103 transmits the sample from the sample creation unit 102 to the user terminal 300 via the network 200 (step S6).

  Next, when the information transmission / reception unit 302 of the user terminal 300 receives a sample from the content providing system 100 via the network 200 (step S7), the information transmission / reception unit 302 outputs the sample to the sample display unit 303. Next, the sample display unit 303 displays the sample from the information transmission / reception unit 302 (step S8).

  Since the sample browsed by the user on the sample display unit 303 is a sample created by the sample creation unit 102, for example, a sample that differs depending on a viewing time zone (when a different sample is created for each time zone), or This is a sample that differs depending on the person who browses (when a sample is created for each user attribute (attribute corresponding to the user ID). The number of purchases is stored in the information storage means 101 for each purchase).

  In addition, the sample displayed on the user terminal 300 can be changed according to the sales efficiency per unit time.

  FIG. 3 is a flowchart showing an example of details of sample creation.

  Sales efficiency is based on the number of purchases made by users per unit time. For example, the sample creation unit 102 creates a sample (or selects a sample created in advance) according to the “sample display schedule” stored in advance in the information storage unit 101 (step A1 in FIG. 3) and uses it. In response to the sample display request from the user terminal 300, the information is transmitted to the user terminal 300 via the information transmitting / receiving means 103 and the network 200 (step A2). The sample creation unit 102 stores the number of contents sold corresponding to each sample (for example, the number of content purchase requests from the user terminal 300 for each sample) in the information storage unit 101 (step A3).

  Next, the sample creation means 102 creates a sample so as to preferentially display a sample with good sales efficiency based on the number of sales of each content (step A4). For example, when you want to display samples with good sales efficiency, for example, when you display samples in order, display them first and increase the frequency with which users view the samples or place samples in multiple locations. When displaying, it means creating a sample so that a sample with good sales efficiency is displayed in the most prominent place.

  By displaying the sample on the sample display unit 303 of the user terminal 300, the content provider can obtain the effect of promoting the sales of the content. In addition, the manager of the content providing system 100 that creates and displays the sample, the manager of the network 200, and the like are allocated sales of the content according to the content revenue distribution ratio set with the content provider. .

  When distributing sales of content, the revenue distribution calculation unit 104 of the content providing system 100 reads the sample creation conditions stored in the information storage unit 101 by the sample creation unit 102, and provides the content provider and content provision for each sample. The content revenue distribution ratio to the manager of the system 100 and the manager of the network 200 is calculated.

  FIG. 4 is an explanatory diagram showing the contents of a method for displaying samples by time period.

  Referring to FIG. 4, in the case of a method of displaying samples by time zone, sample A created by 7: 00 ≦ time <12:00, sample B created by 12: 00 ≦ time <18:00 , 18: 00 ≦ time <22:00, sample C is created. Here, the time is determined by a clock or the like built in the sample creation means 102.

  In Sample A, the content provider allocation rate = 70 [%], the content provider system manager allocation rate = 20 [%], and the network 200 manager allocation rate = 10 [%]. In the sample B, the content provider allocation rate = 70 [%], the content provider system manager allocation rate = 15 [%], and the network 200 manager allocation rate = 15 [%]. In the sample C, the content provider allocation rate = 50 [%], the content provider system manager allocation rate = 30 [%], and the network 200 manager allocation rate = 20 [%]. Samples created for the 18:00 to 22:00 time zone with many users of the network 200 are considered to have a higher sales promotion effect than samples displayed in other time zones. The distribution ratio is set so that the revenue received by the content providing system 100 and the network 200 manager is larger than that in the time zone.

  In addition, a sample that is displayed more to a user who is expected to purchase more content or a user with a high purchase rate has an allocation rate so that the manager of the content providing system 100 receives more revenue. It may be set.

  For example, the following various methods can be used for setting the detailed distribution ratio.

  (1) As shown in FIG. 4, a difference is made in the distribution ratio according to the time zone in which the sample is displayed. For example, when a sample is displayed in a time zone in which the number of users is large or in a time zone in which the content purchase rate is assumed to be high, the distribution rate is set so as to increase the share of the manager of the network 200.

  (2) When the user who sets the distribution rate for each user is specified or the sample to be displayed can be changed according to the attribute, the content is displayed on the user or the user group with a high content purchase rate. The distribution ratio is set so as to increase the share of the manager of the content providing system 100 as compared to the others. The revenue distribution calculation unit 104 calculates the distribution rate from the sample creation conditions (user ID, sample creation method, time, user attributes, etc.) stored in the information storage unit 101.

  (3) When it is anticipated that the content purchase rate will differ depending on the creation of the homepage that displays the sample, the distribution rate is changed depending on the homepage to be displayed. The homepage is published on the plural types of network 200 by the content providing system 100, and the sample creation means 102 includes the identification information of the homepage in the sample creation conditions.

  (4) When a sample is created that displays a combination of a plurality of sample materials that are set in time series in accordance with the order of samples viewed by one user, the distribution rate changes according to the display order. Let For example, what is displayed first increases the share of the manager of the content providing system 100 compared to what is displayed second. The revenue distribution calculation means 104 arranges the conditions for sample creation for each user ID.

  (5) When a sample for setting the distribution rate is displayed according to the purchase rate per unit time, the distribution rate corresponding to the content purchase rate is set. For example, in the case of a sample that expects a purchase rate of 5 [%] per hour, the share of the manager of the content providing system 100 is increased compared to a sample that can expect a purchase rate of 10 [%] per hour.

  Next, a second best mode of the present invention will be described with reference to the drawings.

  The second best mode of the present invention is a method including the steps of FIG. 2 or FIG.

  Next, a third best mode of the present invention will be described with reference to the drawings.

  The third best mode of the present invention is a program that causes a computer (the content providing system 100 and the user terminal 300) to execute the steps of FIG. 2 or FIG.

It is a block diagram which shows the structure of the 1st best form of this invention. It is a flowchart which shows the operation | movement of the 1st best form of this invention. It is a flowchart which shows an example of the detail of sample preparation. It is explanatory drawing which shows the content of the system which displays a sample according to a time slot | zone.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Content provision system 101 Information storage means 102 Sample preparation means 103 Information transmission / reception means 104 Revenue distribution calculation means 200 Network 300 User terminal 301 Sample display request means 302 Information transmission / reception means 303 Sample display means

Claims (15)

One or more content providing systems, one or more user terminals, the content providing system, and a network connecting the user terminals,
The content providing system creates a sample based on the content sample material read from the built-in information storage means, or reads the sample from the information storage means and sends the sample to the user terminal via the network. A content revenue distribution system comprising: means for transmitting and calculating a revenue distribution ratio for a content provider, a manager of the content provision system, and a manager of the network based on a sample type. 2. The content revenue distribution system according to claim 1, wherein the user terminal has means for receiving and displaying a sample from the content providing system. One or more content providing systems, one or more user terminals, the content providing system, and a network connecting the user terminals,
The content providing system creates a sample based on the content sample material read from the built-in information storage means, or reads the sample from the information storage means, and sets the sample and sample creation conditions in the information storage means Store and send a sample to the user terminal via the network, content based on the type of sample, the time zone of sample creation, the user attribute, or the type of home page displaying the sample A provider, a manager of the content providing system, and a means for calculating a revenue distribution ratio for the manager of the network;
The content revenue distribution system, wherein the user terminal has means for receiving and displaying a sample from the content providing system. 4. The content revenue distribution system according to claim 1, wherein the content providing system includes means for changing a type of a sample to be created according to a time zone. 4. The content revenue distribution system according to claim 1, wherein the content providing system includes means for creating a sample based on the number of sales of each content. A step in which the content providing system creates a sample based on the content sample material read from the built-in information storage means, or reads the sample from the information storage means and transmits the sample to the user terminal via the network And calculating a revenue distribution ratio for the content provider, the content providing system manager, and the network manager based on the type of sample;
A content revenue distribution method characterized by including: The content revenue distribution method according to claim 6, further comprising the step of the user terminal receiving and displaying a sample from the content providing system. The content providing system creates a sample based on the sample material of the content read from the built-in information storage means, or reads the sample from the information storage means, and the conditions for sample and sample creation are the information storage means The step of storing the data in the network, the step of transmitting the sample to the user terminal via the network, the type of the sample, the time zone of the sample creation, the attribute of the user, or the type of the home page displaying the sample. Calculating a revenue distribution rate for the content provider, the content provider system manager, and the network manager based on
The user terminal receiving and displaying a sample from the content providing system;
A content revenue distribution method characterized by including: 9. The content revenue distribution method according to claim 6, 7, or 8, wherein the content providing system includes a step of changing a type of a sample to be created according to a time zone. 9. The content revenue distribution method according to claim 6, 7 or 8, wherein the content providing system includes a step of creating a sample based on the number of sales of each content. Create a sample based on the sample material of the content read from the information storage means, or read the sample from the information storage means and send the sample to the user terminal via the network, and based on the type of the sample Calculating a revenue distribution ratio for the content provider, the content providing system manager, and the network manager;
A content revenue distribution program that causes a computer to execute. 12. The content revenue distribution program according to claim 11, which causes a computer to execute a step of receiving and displaying a sample from the content providing system. Creating a sample based on the sample material of the content read from the information storage means, or reading the sample from the information storage means, storing the sample and sample creation conditions in the information storage means, and a network Sending the sample to the user terminal via the content provider, based on the type of sample, the time zone of sample creation, the attribute of the user, or the type of homepage displaying the sample, Calculating the revenue distribution ratio for the content management system manager and the network manager;
The user terminal receiving and displaying a sample from the content providing system;
A content revenue distribution program characterized by including: 14. The content revenue distribution program according to claim 11, wherein the step of changing a type of a sample to be created is executed by a computer according to a time zone. 14. The content revenue distribution program according to claim 11, wherein the step of creating a sample based on the number of sales of each content is executed by a computer.

Images