JP2005063085A - System, method and program for providing point - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system, a method and a program for providing points in such a way that a point is generated if an article purchased by a customer and articles purchased by the same customer in the past meet predetermined conditions. <P>SOLUTION: A register 300 specifies a customer and an article 500 purchased by the customer. A point management server 100 stores a table of stamp-sheet information that specifies the articles 500 purchased by the customer in the past. When information on the customer and the article 500 purchased by the customer is inputted to the table of the stamp sheet information, the point management server 100 determines whether or not the table meets the point conditions for providing points to a point card 400; if the conditions are met, the register 300 is requested to provide points to the point card 400. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a point grant system, a point grant method, and a point grant program that generate points when a product purchased by a customer and a product purchased by a customer in the past satisfy a predetermined condition.

  An increasing number of retail stores for individual consumers that give customers points in exchange for product purchases. Here, the point refers to a virtual cash voucher that can be applied to a customer when purchasing a product after the next time, which is given to a customer who has purchased the product. Moreover, the point card mentioned later refers to the storage medium which memorize | stores the point which the customer acquired.

  The retail store distributes a point card to the customer, for example, gives 10% of the product purchase amount as a point to the customer and stores it in the point card, or gives a predetermined point to the customer for every 1000 yen purchase. Or remember.

Japanese Patent Laid-Open No. 2004-133867 discloses that in a device that gives a customer predetermined points when purchasing a product of a predetermined amount or more, when a product of a fractional amount less than a predetermined amount is purchased, the fractional amount is determined in advance. A device is described that gives points to a customer when the total of the fractional amounts reaches a predetermined amount.
JP 9-259362 A (page 3-4, FIG. 2)

  However, since the device described in Patent Document 1 generates points by paying attention to the amount paid by the customer, it is not possible to provide a difference for each item in the points to be generated. For example, when a retail store particularly wants to sell a specific product, it is not possible to promote the product by giving a large point to the purchaser of the product.

  Therefore, the present invention focuses on the product purchased by the customer, the point granting system for generating points when the product purchased by the customer and the product purchased by the customer in the past satisfy a predetermined condition, a point granting method, And to provide a point grant program.

The point granting system according to the present invention includes reading of information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting processing of merchandise sales to the customer, and the point card storing A sales accounting processing device that performs processing for identifying customers and products purchased by the customer by information and accounting processing;
A product purchased by a customer that is connected to a sales accounting processing device via a communication line, stores purchase history information that identifies a product purchased by the customer in the past, and is identified by the sales accounting processing device when selling the product to the customer. The purchase history information storage means for adding the information to the purchase history information, and the purchase history information satisfy the point granting condition that is a preset condition for granting points as a privilege to be given to the customer according to the product purchase And a point management server with a point grant determining means for determining that a point is granted to a customer when it is determined that the point grant condition is satisfied. The point grant condition specifies a period. Point granting system characterized by being set as

  The point management server may use the purchase of a specific product as a point grant condition. According to such a configuration, the purchase of a product that the store side particularly wants to sell can be set as a condition for giving points, and therefore the sale of the product that the store side particularly wants to sell can be promoted.

  The point management server may use the purchase of any product sold at a specific sales floor as a point grant condition. According to such a configuration, it is possible to make the point of purchase a product on the sales floor where the store side is particularly focusing on sales, so the sales of the product on the sales floor where the store side is particularly focused on sales. Can be promoted.

  The point management server may use the purchase of one of the sold products as a point grant condition. According to such a configuration, it is possible to improve the willingness to visit a member who desires to earn points.

  A client terminal may be provided which is connected to the point management server via a communication line and transmits the point granting condition to the point management server when the point granting condition is input. According to such a configuration, since it is possible to input a point granting condition by operating a client terminal via a communication line, even a point store server and a store clerk remote from the point management server Point granting conditions can be set without going to the place where is installed.

  The point granting method according to the present invention includes reading of information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting processing of merchandise sales to the customer, and a point card storing Information and accounting processing to identify the customer and the product purchased by the customer, store the purchase history information specifying the product purchased by the customer in the past in the storage means, and specify when selling products to the customer The information on the product purchased by the customer is added to the purchase history information, and the point granting condition, which is a condition for the purchase history information to be set in advance, is a point that is a privilege given to the customer according to the product purchase. If it is determined whether or not it is satisfied, and it is determined that the point grant conditions are satisfied, it is determined that points are given to the customer. , Characterized in that it is set to identify the time period.

  The point granting program according to the present invention includes reading of information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting for merchandise sales to the customer, and a point card storing A point granting program installed in a point management server connected via a communication line to a sales accounting processing device that performs processing for specifying a customer and a product purchased by the customer by information processing and accounting processing, The storage means stores the purchase history information specifying the products purchased by the customer in the past, and the storage means stores the information of the products purchased by the customer specified by the sales accounting processing device when selling the products to the customer. Purchase history information storage processing to be added to purchase history information, and purchase history information that is set in advance by specifying a period Points that are determined to give points to the customer if it is judged whether or not the point granting condition that is a condition for granting points as a privilege to be given to the customer upon receipt is satisfied. It is characterized by executing the grant determination process.

  According to the present invention, even if the point granting condition is not satisfied at the time of single product purchase, points are generated if the point granting condition is satisfied at the time of subsequent product purchase. Can be added. And by setting the implementation period in the point granting conditions, the customer's willingness to visit the store during the implementation period can be improved.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is an explanatory diagram showing an example of the configuration of a point granting system according to the present invention. Referring to FIG. 1, the point grant system according to the present invention is connected to a communication line, reads information stored in the point card 400, writes information to be stored in the point card 400 to the point card 400, A cash register (hereinafter referred to as a register) 300 that performs accounting processing of merchandise sales to the customer, and processing for specifying the customer and the product 500 purchased by the customer by information stored in the point card 400 and accounting processing, and communication A client terminal 200 that is connected to a line and sets a point granting condition, which is a condition for granting points to the point card 400, and stamp sheet information (purchasing history) that is connected to a communication line and identifies a product 500 that a customer has purchased in the past. Information) table, and register 300 identifies Information on the customer and the product 500 purchased by the customer is input to the stamp sheet information table, and it is determined whether or not the stamp sheet information table satisfies any of preset point granting conditions. Then, the register 300 includes the point management server 100 that requests the point card 400 to give points.

  Here, the point card 400 includes information for identifying the owner of the point card 400 such as the name of the owner of the point card 400 and the cumulative number of points that is the total value of points obtained by the customer in accordance with the purchase of the product. The point card information which is the information to be included is stored. The point card 400 stores point card information, for example, by magnetic recording.

  The register 300 that realizes the sales accounting processing apparatus includes, for example, an automatic cash register that performs accounting processing of merchandise sales, and a card reader / writer that reads information stored in the point card 400 and writes information to the point card 400 Information that identifies the product 500 that the member purchases by reading a barcode attached to the product 500 or the like when the product sales accounting process for the member who is the customer who owns the point card 400 is performed. Product information is generated. Further, a card reader / writer (not shown) reads the point card information stored in the point card 400 by reading a magnetic unit that is an area in which the point card 400 stores information. Then, the register 300 transmits product information and point card information to the point management server 100 via a communication line. Further, in response to a request from the point management server 100, points are added to the point card 400 by adding points to the accumulated point number of the point card information.

  The register 300 outputs a receipt when performing accounting processing for merchandise sales to a customer. If the customer who purchased the product 500 is a member, the point card information may be printed on the receipt, or the point card information is printed on a sheet different from the receipt, and the clerk prints the point card information. You may hand over the form to the member. Further, the register 300 may print the point card information in response to the request from the member, and the store clerk may hand the sheet on which the point card information is printed to the member.

  The client terminal 200 is realized by a personal computer, for example, and the store clerk operates the client terminal 200 to input a point grant condition and store it in the point management server 100. Specifically, the point granting conditions are the period for granting points, the conditions for establishing point grants, the target products for point granting, and the number of points given to the point card 400 when the point granting conditions are satisfied. It is a table containing information. The client terminal 200 transmits and stores the point grant conditions input by the store clerk to the point management server 100. There may be a plurality of point granting conditions. Hereinafter, each of a plurality of point grant conditions will be referred to as grant group A, grant group B, grant group C, and the like.

  FIG. 2 schematically shows an example of the point grant conditions. The granting group A, which is the first point granting condition, has a period for granting points from September 1 to September 30, and the point granting condition is that all predetermined target products are purchased. The target products to which points are given are grape juice, orange juice, grapefruit juice, and lemon juice. When the above conditions are satisfied, 20 points are set to the point card 400. The store informs the member of the point granting conditions using a storefront advertisement issued by the store, a newspaper insert advertisement, a direct mail to the member, and the like.

  Further, the client terminal 200 receives input of information on a customer who desires to newly own the point card 400, and transmits the input information to the point management server 100 for storage. The customer information received by the client terminal 200 includes customer name information, and may include customer address information. The store clerk may write the information input to the client terminal 200 to the point card 400 using a card writer (not shown) that writes the information to the point card 400, and give the point card 400 to which the information has been written to the customer (member). Then, the point card 400 may be mailed to an address input by the customer at a later date.

  The point management server 100 is realized by a server or the like, and stores the point grant conditions received from the client terminal 200. In addition, member information including a member's name, the cumulative number of points, and stamp sheet information of the currently set grant group is stored in advance. The stamp sheet information is information for identifying a product 500 that has been purchased by a member and a product 500 that has not been purchased by a member, among the products to which points are given by each granting group. Sheet information is stored in a table format.

  FIG. 3 schematically shows an example of stamp sheet information. Referring to FIG. 3, in the grant group A, the member is set as “done” because grape juice, orange juice, and grapefruit juice have already been purchased, and “not set” because orange juice has not been purchased. ing.

  When the point management server 100 receives the product information and the point card information from the register 300 via the communication line, the point management server 100 identifies who is the member who purchased the product 500 and reads the member information of the member. Then, the point management server 100 identifies the product 500 that the member has purchased this time based on the product information, and displays “completed” indicating the purchase in the column of the product 500 that has been purchased this time in the stamp sheet information table in the member information. Fill out. The point management server 100 compares the point grant condition table with the stamp sheet information table, and determines whether or not points are generated by the current purchase of the product 500.

  When points are generated, the point management server 100 adds predetermined points to the cumulative number of member information based on the point granting conditions. Further, the register 300 is requested to add a predetermined point to the accumulated point number of the member's point card information based on the point granting condition.

  The register 300 may print stamp sheet information in response to a member's request, and the store clerk may hand the paper on which the stamp sheet information is printed to the member. Further, the register 300 may use the predetermined conversion method to allocate the points to the purchase price of the product according to the request of the member during the accounting process for the purchase of the product. The predetermined conversion method can be freely set by the store such as 1 point = 1 yen, 10 points = 1 yen, 1 point = 10 yen, or the like. At this time, the register 300 subtracts the points appropriated for the purchase of the product from the accumulated point number of the point card information, and subtracts the points allocated for the purchase of the product from the accumulated point number of the member information to the point management server 100. Request.

  The point granting program installed in the point management server 100 stores in the storage means purchase history information for specifying products that the customer has purchased in the past in the computer, and the sales accounting processing device specified when selling the products to the customer. The purchase history information storage process for adding the information of the product purchased by the customer to the purchase history information stored in the storage means, and the purchase history information is set in advance by specifying the period, according to the product purchase A point grant determination process for determining whether or not a point granting condition that is a condition for granting a point that is a privilege to be given to a customer is satisfied, and determining that the point granting condition is satisfied if the point granting condition is satisfied. Is executed.

  The point management server 100 implements a purchase history information storage unit and a point grant determination unit by executing the installed point grant program.

  Next, the operation will be described with reference to the flowchart of FIG. 5 and the member information transition diagram showing the change of the member information of FIG. In this description, the point granting condition is based on the example shown in FIG. First, a customer registers as a member, obtains a point card 400, and becomes a member A (step S101). For example, if member A has already acquired 100 points by purchasing a product 500 other than the target product of grant group A by September 6, the member information at that time is in the state of FIG. In FIG. 6, which is an information transition diagram, the column is as of September 6th. When member A purchases grape juice and lemon juice on September 7 (step S102), the member information is as shown in the column for September 7 in FIG. That is, the point management server 100 adds the stamp sheet information table of the grant group A to the member information since the stamp group information table of the grant group A does not exist in the member information. The member information for setting the lemon juice column to “Done” is changed (steps S103 and S104).

  Here, among the point granting conditions shown in FIG. 2, the condition for granting points based on the granting group A is to purchase all grape juice, orange juice, grapefruit juice and lemon juice. However, since the member A has not purchased orange juice and grapefruit juice, and the orange juice column and the grapefruit juice column in the stamp sheet information are “not yet”, the point management server 100 is a member. A point is not given to A (step S105).

  Next, when the member A purchases grapefruit juice and lemon juice on September 8 (step S102), the member information becomes like the column on September 8 in FIG. That is, the point management server 100 changes the member information for setting the grapefruit juice column in the stamp sheet information table to “Done” (steps S103 and S104). Note that the lemon juice column is already set to “done”, so no change is made.

  Since the member A has not purchased orange juice and the orange juice column of the stamp sheet information is “not yet”, the point management server 100 does not give points to the member A (step S105).

  When member A purchases orange juice on September 9 (step S102), the point management server 100 changes the member information in which the orange juice column in the stamp sheet information table is set to “done”. (Steps S103 and S104). And since the point grant conditions based on the grant group A were satisfy | filled among the point grant conditions shown in FIG. 2, 20 points are added to the accumulation point number of member information (step S105, S106). Further, the point management server 100 requests the register 300 to add 20 points to the accumulated number of point card information. In response to a request from the point management server 100, the register 300 writes to the point card 400 by adding 20 points to the accumulated number of point card information. Then, the cumulative number of points for member A is 120 points.

  The point management server 100 sets the orange juice column of the stamp sheet information table to “done”, but the point management server 100 deletes the stamp sheet information for which all the products 500 have been purchased. Then, the member information becomes like the column of September 9 in FIG. The point management server 100 associates the stamp sheet information to be deleted, the date when the stamp sheet information satisfies the point granting conditions, the number of points given, and the name of the member into a predetermined area of the recording medium. It may be recorded. Then, in response to the member's request, the client terminal 200 identifies how many days, months, days, and how many points the member has recorded in a predetermined area of the recording medium of the point management server 100. A search operation for outputting information and stamp sheet information to a screen (not shown) of the client terminal 200 can be performed.

  An operation when the point management server 100 does not delete stamp sheet information for which all the products 500 have been purchased will be described. If the point management server 100 does not delete the stamp sheet information for which all the products 500 have been purchased, and the member A purchases orange juice on September 10, for example, the point management server 100 reads the stamp sheet information. Refer to the orange juice column in the table. Since the orange juice column in the stamp sheet information table is already set to “done”, the point management server 100 refers to the other target product column in the stamp sheet information table. Since all the other target product columns are also “completed”, the point management server 100 generates a new stamp sheet information table and sets the orange juice column of the new stamp sheet information table to “completed”. Change the member information set in. Therefore, when the point management server 100 does not delete the stamp sheet information for which all the products 500 have been purchased, the point management server 100 has a configuration having a plurality of stamp sheet information tables for one assigned group. Become.

  As described above, according to this embodiment, since it is not necessary to satisfy the point granting condition at the time of purchasing a single product, the member does not need to make a bulk purchase in order to add points. Therefore, for example, in the case of a product 500 that has a shelf life or quality retention time, such as fresh food, it is prevented that the expiration date or quality retention time has passed because it was purchased in bulk to add points, and eventually discarded. For example, in the case where the point granting condition is to purchase all the products 500 having different release dates (for example, DVD (registered trademark) software consisting of five volumes), the last product 500 to be released It is no longer necessary to wait for the release of the product, and the member can add points even if he / she purchases each product 500 on the release date. Therefore, the store can improve customer satisfaction.

  And since the game nature of a stamp rally was taken in in giving of a point, the store can improve the purchasing will of a member and can promote sale of the goods 500 set to each grant group. Further, the store can promote the sale of the less popular product 500 by setting the popular product 500 and the less popular product 500 in the same grant group. Further, the store refers to the member information stored in the point management server 100 and sends a direct mail or the like to a member having a grant group that can easily satisfy the point grant condition. Sales promotion activities that encourage In addition, since the execution period is set in the point granting conditions, it is possible to improve the willingness of members who want to earn points to visit the store.

  In the present invention, the point grant establishment condition is not limited to the purchase of a specific product 500. Specifically, for example, as shown in FIG. 7, a visit to the store for 3 days in a specific period and the purchase of goods on any day can be a condition for granting points, Of these, visiting one day and purchasing one of the products 500 at the target sales floor is a condition for establishing points, or purchasing any one of the DVD software from the DVD software sales floor within a certain period of time. This may be used as a condition for granting points. By using such a point grant establishment condition, a member's willingness to visit or purchase can be improved. Further, the point grant establishment conditions and the purchase of the specific product 500 may be set simultaneously as the point grant establishment conditions.

  Further, as another embodiment of the present invention, there is an embodiment in which the point management server 100 and the client terminal 200 are not used. Specifically, the point card 400 is made of a material such as paper on which member information can be entered, and the point granting conditions are made known by distributing the paper on which the point granting conditions are entered to the store clerk operating the register 300. When the points are generated, the clerk gives points to the point card 400 by adding the points to be added to the accumulated point number of the point card 400 and filling in the points. Then, points can be given to the point card 400 without using the point management server 100 and the client terminal 200.

  Furthermore, as another embodiment of the present invention, the point card 400 may not store the accumulated number of points. Further, the register 300 may not give points to the point card 400. The register 300 may access the point management server 100 and refer to the accumulated point number of the member information stored in the point management server 100 to specify the accumulated point number of the member. Then, even if the amount of information stored in the point card 400 is reduced, the same effect as the above-described embodiment can be obtained.

  Even if the point granting conditions are not satisfied at the time of one product purchase, points will be generated if the point granting conditions are satisfied at the time of subsequent product purchase, so the customer may add points without making a bulk purchase at once. As a result, stores can use the present invention to improve customer satisfaction. Furthermore, since the execution period is set in the point granting condition, it can also be used to improve the willingness of customers who want to earn points.

It is explanatory drawing which shows one structural example of the point provision system by this invention. It is the figure which represented typically the example of point provision conditions. It is the figure which represented typically the example of stamp sheet information. It is the figure which represented typically the other example of stamp sheet information. It is a flowchart explaining operation | movement of embodiment of this invention. It is a member information transition diagram showing change of member information. It is the figure which represented typically the other example of point provision conditions.

Explanation of symbols

100 point management server 200 client terminal 300 register 400 point card 500 product

Claims (7)

By reading information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting for merchandise sales to the customer, and information stored in the point card and accounting processing, A sales accounting processing device that performs processing for identifying a product purchased by a customer;
Connected to the sales accounting processing device via a communication line, stores purchase history information for specifying products purchased by the customer in the past, and purchased by the customer specified by the sales accounting processing device when selling products to the customer. The purchase history information storage means for adding the information of the purchased product to the purchase history information, and the point grant which is a condition for the purchase history information to be given in advance, which is a privilege given to the customer according to the product purchase It is determined whether or not the condition is satisfied, and when it is determined that the point granting condition is satisfied, the point management server includes a point granting determination unit that determines to give the customer a point,
The point granting condition is set by specifying a period. The point granting system according to claim 1, wherein the point management server uses the purchase of a specific product as a point granting condition. The point granting system according to claim 1 or 2, wherein the point management server uses the purchase of any product sold at a specific sales floor as a point granting condition. The point granting system according to claim 1, wherein the point management server uses the purchase of any one of the sold products as a point granting condition. 5. A client terminal that is connected to a point management server via a communication line and that transmits the point granting condition to the point management server when the point granting condition is input. The point granting system according to claim 1. By reading information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting for merchandise sales to the customer, and information stored in the point card and accounting processing, Process to identify the product purchased by the customer,
Purchase history information for specifying products purchased by the customer in the past is stored in the storage means, and when the product is sold to the customer, the information of the products purchased by the customer is added to the purchase history information. However, if it is determined whether or not a point granting condition that is a condition for granting a point that is a privilege given to a customer in accordance with purchase of a product is satisfied, and it is determined that the point granting condition is satisfied, Determined to give points to the customer;
The point granting method is characterized in that a period is specified and set. By reading information stored in a point card, which is a storage medium for storing information including information for identifying a customer, accounting for merchandise sales to the customer, and information stored in the point card and accounting processing, A point granting program installed in a point management server connected via a communication line to a sales accounting processing device that performs processing for specifying a product purchased by a customer,
On the computer,
The storage means stores the purchase history information specifying the products purchased by the customer in the past, and the storage means stores the information of the products purchased by the customer specified by the sales accounting processing device when selling the products to the customer. The purchase history information storage processing to be added to the purchase history information and the purchase history information are conditions that give a point that is a privilege given to a customer in accordance with the purchase of a product that is set in advance by specifying a period. A point granting program for determining whether or not a point granting condition is satisfied, and executing a point granting determination process for determining that a point is given to the customer when it is determined that the point granting condition is satisfied.

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