JP2004362470A - Commodity information distribution device, method for distributing commodity information, computer program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve the real-time transmission of bargain information by distributing commodity information through a communication network and to reduce unsold commodities and to promote sales by distributing bargain information of foodstuffs especially. <P>SOLUTION: A commodity information distribution device 10 is provided with a bargain information storage means 11 for storing commodity information including bargain information and a distribution means 12 for distributing the commodity information to each customer's portable terminal 20 through a communication network. Since each customer can grasp the bargain information from the portable terminal 20 any time, customer's visit to a store can be promoted. Even when a bargain sale is suddenly determined, bargain information can be distributed to respective customers' portable terminals 20 and a system which can not be realized by an advertisement form such as handbills requiring much time up to distribution can be realized. Thereby this invention is useful as a sales promotion system for commodities such as foodstuffs, especially perishable foods, which are required to be sold in an extremely short period. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a technology for distributing product information, and more particularly, to a product information distribution device, a product information distribution method, a computer program, and a recording medium that can effectively distribute special sale information of a store.
[0002]
[Prior art]
In general, the bargain information of various products to be bargain-sold is used as a flyer in a newspaper or the like. In recent years, a means for distributing product information by e-mail, for example, via a communication network such as the Internet has been known (for example, see Patent Document 1).
[0003]
[Patent Document 1]
JP 2003-22238 A
[0004]
[Problems to be solved by the invention]
However, newspaper leaflets are distributed to an unspecified number of customers, and the effect is difficult to obtain unless a considerable number of copies are distributed. That is, it is distributed irrespective of whether or not the store providing the bargain information is interested, and there is a problem in the recognition efficiency of the advertisement. Also, in order to distribute as a flyer, after examining the contents of the special sale information to be posted on the flyer (target product, special sale date etc.), determine the placement of the flyer, and furthermore, time for printing and distribution Therefore, it is necessary to decide a special sale plan long before distribution of the flyer. Therefore, the product to be sold must always be determined in advance. For example, when the product to be sold is arbitrarily adjusted in consideration of the sales of the product on the day of the sale, the bargain information is transmitted in real time. It is not possible.
[0005]
On the other hand, in the case of the method of transmitting product information via a communication network as disclosed in Patent Document 1, such information is immediately distributed to customers when transmitted via a communication network. It is suitable for ensuring the real-time performance of However, the product information transmitted via the Internet or the like generally does not relate to bargain information. As shown in Patent Document 1, by purchasing or making a reservation, some points can be obtained, a discount coupon can be obtained, or the product can be obtained without going to a store. It is often used for
[0006]
Further, as a system similar to a system for distributing bargain sale information, there is also known a system in which unsold tickets such as performances can be reserved for purchase at a discount via the Internet when a performance date approaches a performance date. However, systems that are actually provided are limited to products that do not cause inconvenience even if it takes at least several days to reach customers, such as performance tickets, for example, such as supermarkets, It is not used as a means when it is desired to report the bargain information on the unsold products of the groceries on that day. In the case of food products, the performance is as short as possible from the time of procurement, and in particular, fresh foods such as fish and meat and prepared dishes are required to be sold out strictly on the day of the performance. It has different characteristics from commodities such as tickets and electric appliances. If the conventional discount system using the Internet is used as it is as a system for distributing food sales information of foodstuffs, for example, it will be a system that informs that the discount amount will fluctuate as the closing time approaches, but consumption of foodstuffs will be In many cases, it is difficult to determine the actual product to be purchased at the time of purchase unless it is at the time of purchase, and simply distributing discount information is not sufficient as a system to fulfill requests to sell out in a short time or on the same day It is.
[0007]
The present invention has been made in view of the above-described problems, and improves real-time transmission of special sale information by distributing product information via a communication network, and in particular, reduces unsold by distributing food special sale information. It is an object to provide a product information distribution device, a product information distribution method, a computer program, and a recording medium which are suitable as a system for reducing and promoting sales.
[0008]
[Means for Solving the Problems]
In order to solve the above-mentioned problem, in the present invention according to claim 1, a product information distribution device connected to a customer's terminal device via a communication network to distribute product information to the terminal device,
Product information storage means for storing the product information including the product to be sold and the sale information including the sale date and time,
A delivery unit that reads out the product information including the bargain information stored in the product information storage unit and distributes the product information to the customer terminal device;
The present invention provides a product information distribution device characterized by comprising:
According to a second aspect of the present invention, there is provided the commodity information distribution apparatus according to the first aspect, wherein the commodity to be sold in the commodity information storage means is a food.
According to a third aspect of the present invention, there is provided the product information distribution device according to the first or second aspect, further comprising a special sale information forming unit for storing the special sale information in the product information storage unit. .
According to the fourth aspect of the present invention, the special sale information stored in the product information storage means by the special sale information forming means is information on a time service product or a product that is expected to be unsold. An information distribution device is provided.
The present invention according to claim 5, comprising an external environment information receiving means that affects at least one of the hot-selling products, unsold products, bargain time, store business hours, and store congestion time,
5. The product information distribution device according to claim 3, wherein the special sale information forming means is configured to form special sale information with reference to the external environment information received by the external environment information receiving means. provide.
According to a sixth aspect of the present invention, the special sale information forming means is an input means capable of storing the special sale information in the product information storage means. Is provided.
In the present invention according to claim 7, the special sale information forming means refers to the external environment information received by the external environment information receiving means and updates the special sale information already stored in the product information storage means. The merchandise information distribution device according to claim 5 or 6, further comprising a special sale information updating means.
In the present invention described in claim 8, the bargain information updating unit is configured to select at least one of a bargain target product and bargain sale date from bargain information already stored in the bargain information storage unit to be updated. The product information distribution device according to claim 7, wherein the product information distribution device is configured to update the product information.
According to a ninth aspect of the present invention, the external environment information receiving means is configured to receive at least one of weather information and traffic information including at least the area around the store. Or, a merchandise information distribution device described in 8 is provided.
In the present invention according to claim 10, a current position acquisition means for acquiring a current position of the customer terminal device,
Comparing the start time of the bargain sale, the end time of the bargain sale or the closing time with the current location acquired by the current location acquisition unit, and selecting a customer who can visit the store within a predetermined time;
The merchandise information distribution device according to any one of claims 1 to 9, wherein the distribution means is configured to distribute the merchandise information to a terminal device of the customer selected by the visiting customer selection means. provide.
According to the eleventh aspect of the present invention, the coupon information storage means is provided, and the distribution means reads out the coupon information stored in the coupon information storage means, and distributes the coupon information to the customer terminal device together with the product information. A product information distribution device according to any one of claims 1 to 10, wherein
According to a twelfth aspect of the present invention, there is provided the commodity information distribution apparatus according to the eleventh aspect, wherein the coupon information stored in the coupon information storage means is formed as information corresponding to each customer. I do.
According to a thirteenth aspect of the present invention, there is provided a method for distributing merchandise information, comprising the step of distributing merchandise information to a terminal device of a customer using the merchandise information distribution apparatus according to any one of the first to twelfth aspects. I will provide a.
According to a fourteenth aspect of the present invention, there is provided the product information distribution method according to the thirteenth aspect, further comprising a customer information registration step of registering the customer information of the customer via a communication network.
According to the present invention as set forth in claim 15, in the customer information registration step, an automatic registration device in which connection information connectable to the product information distribution device is set in advance via a communication network is connected to a customer terminal device. 15. The method according to claim 14, wherein the address information of the terminal device is automatically transmitted to the product information distribution device and the address information is registered.
According to a sixteenth aspect of the present invention, there is provided the product information distribution method according to any one of the thirteenth to fifteenth aspects, wherein the product information is distributed to a portable terminal as the terminal device of the customer.
The present invention according to claim 17 is a computer program for causing a computer to execute a process of delivering product information to a terminal device of a customer connected via a communication network,
A product information storing step of storing the product information including the special sale target product and the special sale information including the special sale date and time in the product information storage unit;
A distribution step of reading commodity information including special sale information stored in the commodity information storage means and distributing the commodity information to the customer terminal device;
A computer program characterized by comprising:
According to an eighteenth aspect of the present invention, there is provided the computer program according to the seventeenth aspect, further comprising a special sale information forming step for storing the special sale information in the product information storage means.
20. The computer according to claim 19, wherein the special sale information stored in the product information storage means in the special sale information forming step is information on a time service product or a product that is expected to be unsold. Provide a program.
In the present invention according to claim 20, the hot selling products, unsold products, special sales time, store business hours, the external environment information receiving step affecting at least one of the store congestion time comprises an element,
20. The computer program according to claim 18 or 19, wherein the special sale information forming step forms special sale information with reference to the external environment information received in the external environment information receiving step.
According to the present invention described in claim 21, the special sale information forming step updates the special sale information already stored in the product information storage means with reference to the external environment information received in the external environment information receiving step. 21. The computer program according to claim 19, further comprising a special sale information updating step.
In the invention according to claim 22, the external environment information receiving step is configured to receive at least one of weather information and traffic information including at least the area around the store. Or 21 is provided.
In the present invention according to claim 23, a current position obtaining step of obtaining a current position of the customer terminal device,
Comparing the start time of the sale, the end time of the sale or the closing time with the current position acquired by the current position acquisition step, and selecting a customer who can visit the store within a predetermined time;
The computer program according to any one of claims 17 to 22, wherein the distribution step distributes the product information to a terminal device of the customer selected in the customer visit selection step.
The present invention according to claim 24, further comprising the step of storing coupon information in a coupon information storage means, wherein the distributing step reads out the coupon information stored in the coupon information storage means and sends the coupon information together with the product information to a customer terminal device. The computer program according to any one of claims 17 to 23, wherein the computer program is configured to be distributed.
According to a twenty-fifth aspect of the present invention, there is provided the computer program according to the twenty-fourth aspect, further comprising a step of storing the coupon information in the coupon information storage means in correspondence with each customer.
According to a twenty-sixth aspect of the present invention, there is provided a computer-readable recording medium in which the computer program according to any one of the seventeenth to twenty-fifth aspects is recorded.
[0009]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings. FIG. 1 and FIG. 2 are schematic diagrams for explaining an overview of a product information distribution device 10 according to one embodiment of the present invention. In these figures, embodiments using the Internet as an information network constituting a communication network are shown, and reference numeral 20 denotes a mobile terminal such as a mobile phone, a PHS, or a PDA as a terminal device of a customer. The customer's terminal device is not limited to the mobile terminal 20, but may be a personal computer owned by the customer. However, it is preferable to use the mobile terminal 20 in order to transmit product information including bargain information in real time regardless of the customer's current location.
[0010]
As shown in FIG. 2, the product information distribution device 10 according to the present embodiment includes a computer, and includes a product information storage unit 11 that stores product information and a distribution unit 12. The merchandise information storage means 11 stores the merchandise to be sold and the bargain information including the bargain sale date and time. The special sale information forming means 13 for storing the special sale information in the special sale information storage means 11 can be constituted by various input means such as a keyboard and a mouse of a computer constituting the product information distribution apparatus 10. It may also be constituted by a program for inputting bargain information using another computer (not shown) connected to the apparatus 10 via a communication network, receiving the information, and storing the information in the product information storage means 11. it can.
[0011]
The timing at which the bargain information is stored by the bargain information forming means 13 is arbitrary. For example, a day before or a few days before the day of the bargain sale date, the product to be bargain-sale on the day and the bargain sale date and time can be stored using the input unit constituting the bargain sale information forming unit 13 or the like. The bargain information has an effect of prompting the customer to visit the store by transmitting the bargain information to the customer, and is usually used to inform the user in advance with a sufficient time in this way.
[0012]
However, in stores that handle food such as supermarkets, especially stores that handle perishables and prepared foods, most of the unsold products will be discarded.For example, it is difficult to sell the next day. Many. Therefore, after seeing the sale of the product, it has been rushed to make it a time service product or to sell the reduced-sale target product at a reduced price. Therefore, in such a case, when the time service product or the unsold target product is determined, it is stored in the special sale information storage unit 11 by the special sale information forming unit 13.
[0013]
The distribution unit 12 accesses the special sale information storage unit 11 in which the special sale information is stored as described above, reads out predetermined special sale information, and distributes the special sale information to the customer's portable terminal 20 as, for example, an e-mail. It has a configuration.
[0014]
The timing of distribution to the customer's portable terminal 20 by the distribution means 12 is arbitrary, and can be set to be distributed one day before or a few days before the special sale date. In such a case, it is possible to set the distribution means 12 to be activated immediately after the special sale information is stored in the special sale information storage means 11.
[0015]
Here, reference numeral 15 denotes an external environment information receiving unit. External environmental information is information that affects at least one element of hot selling products, unsold products, bargain time, store hours, and store congestion time.For example, weather information and traffic including at least the area around stores Information. For example, if it is expected that rain will fall in the evening, if the customer's visits are concentrated and the store is crowded, the store congestion time will be up, or if the temperature is expected to decrease at dinner, the hot selling product will be hot pot It may be biased to such as. In addition, when trains are delayed or traffic jams occur on access roads to stores, the store congestion time is slower than usual, and in some cases, customers are concentrated just before normal store closing time, In some cases, business hours have to be extended to deal with them. Therefore, these weather information and traffic information become typical external environment information that affects at least one element of hot selling products, unsold products, bargain hours, store operating hours, and store congestion time. By obtaining any one or a plurality of pieces of environmental information, the content of the product information including the bargain information to be stored in the bargain information storage unit 11, for example, the type of the bargain item and the bargain start time are adjusted. Can be formed.
[0016]
The external environment information receiving means 15 is a means connected to an information providing device such as weather information and traffic information, which is external environment information, via a communication network, and receives such information. For example, it is a unit connected to the information providing apparatus 50 via the Internet or a unit for receiving a data broadcast. The timing at which the external environment information is received by the external environment information receiving means 15 is arbitrary, and the information providing device 50 may be set to receive all of the external environment information every time the external environment information is transmitted, or may be set to a predetermined time. You may set so that it may be received every time.
[0017]
It is preferable that the external environment information receiving means 15 include means for notifying the administrator of the external environment information by displaying the information content on a display or emitting a warning sound when the external environment information is received. . The administrator can check the external environment information and adjust the bargain information stored in the bargain information storage unit 11 by the bargain information formation unit 13. For example, if you get information about rain from the evening, set the bargain start time at 2:00 pm, which is earlier than the evening, or if you get information that the temperature drops at night, arrange fresh food into a pot set. It can be set as a special sale item by fixing it or rearranging it into prepared food. Then, by distributing the special sale information to the portable terminal 20 of the customer by the distribution means 12, it is possible to promote the visit of the customer to the store. The special sale information forming means 13 can of course form new special sale information with reference to the external environment information received by the external environment information receiving means 15, but the special sale information storage means 11 already stores the special sale information. It is preferable to include a bargain information updating unit 13a that updates the stored bargain information. For example, when “5:00 pm” is set as the special sale start time and stored in the special sale information storage unit 11, the external environment information receiving unit 15 receives the information “rain from evening” and receives this information. If the special sale information forming means 13 inputs the special sale start time as "2:00 pm" after referring to the information, the special sale information updating means 13a composed of a program rewrites the set time of "5:00 pm".
[0018]
In the above description, the external environment information received by the external environment information receiving unit 15 is configured such that the manager refers to and operates or operates the bargain information forming unit 13 with reference to the administrator. However, when the external environment information is received by the external environment information receiving means 15, the special sale information forming means 13 as a program refers to the information to automatically determine the special sale target commodities constituting the special sale information and the special sale start time. The special sale information updating means 13 a may be operated to update the special sale information stored in the special sale information storage means 11. For example, when the external environment information is “the temperature from evening to night is 10 degrees or less” and the special sale product already set in the special sale information storage unit 11 satisfies the condition of “perishable product”, the special sale target product is When the relational expression of changing to “pot material” or the external environment information is “delay time of train XX minutes”, the special sale end time already set in the special sale information storage unit 11 is “store business”. When the condition "at the end of time" is satisfied, a relational expression of "extending the store business hours by XX minutes" is set in advance, and the result obtained by these relational expressions is used as the bargain information updating means 13a Can be reflected automatically.
[0019]
The special sale information updated as described above is immediately distributed to the customer's portable terminal 20 by the distribution means 12. In the case where the special sale information is automatically updated from the received external environment information, it is necessary to inform the manager or the clerk of the fact in preparation for the special sale. Therefore, in such a case, the fact is displayed on the display of the product information distribution device 1 or displayed on an arbitrary display visibly arranged by the clerk at each sales floor to make them known. In this case, when the manager or the clerk holds the mobile terminal 20, the information can be known from the information distributed from the distribution unit 12.
[0020]
The product information distribution device 10 of the present embodiment further includes a current position acquisition unit 16 for acquiring the current position of the customer's terminal device, and a visiting customer selection unit 17. The current position acquisition unit 16 is a program that receives a radio wave from the portable terminal 20 of the customer connected via the communication network and determines the current position of the portable terminal 20.
[0021]
The visiting customer selecting means 17 reads the start time of the special sale, the end time of the special sale, or the closing time of the store (which may coincide with the end time of the special sale) stored in the special sale information storage means 11 as the special sale information, and This is a program for comparing with the current position of the portable terminal 20 of the customer obtained by the current position obtaining means 16. For example, if it is read that "30 minutes" is left until the start time of the bargain sale, the end time of the bargain sale, or the store closing time, from the current position of the portable terminal 20 of the customer acquired by the current position acquisition unit 16, A mobile terminal 20 located within a distance that allows access to the store within "15 minutes on foot" is selected. Then, the distribution means 12 distributes the product information including the special sale information only to the selected portable terminal 20. In this case, the special sale information forming means 13 may add a special discount information to be notified only to the customer of the selected mobile terminal 20 before distributing the product information, and distribute the information.
[0022]
The product information distribution device 10 of the present embodiment further includes a coupon information storage unit 18. The coupon information is discount information of various commodities, and may be information common to all customers or information associated with each customer. In the case of coupon information corresponding to each customer, for example, the customer's visit frequency, accumulated purchase amount, etc. are converted into points, and each time the customer performs shopping, a membership card such as a magnetic card held by the customer, or The information is stored in the mobile terminal 20 itself, read by a card reader or the like when shopping at the store, and stored in the customer information database of the product information distribution device 10 for each customer. Alternatively, the merchandise information distribution apparatus 10 accesses the mobile terminal 20 of the customer, acquires the points stored in the mobile terminal 20, and stores the points in the customer information database. Then, such point information or the like stored in the customer information database is read out, for example, coupon information is formed by changing the discount rate and discount amount for each customer according to the number of points, and stored in the coupon information storage means 18. .
[0023]
The terminal device of the customer is not limited as described above, and a personal computer or the like can be used. However, when the portable terminal 20 is used as in the present embodiment, the transmission of the product information including the bargain information to the customer is performed. The real-time nature of is improved. When the mobile terminal 20 is used, each customer accesses the product information distribution device 10 and registers customer information in advance. The method of registering the customer information is arbitrary. For example, the address of the product information distribution device 10 is input using the mobile terminal 20, and an e-mail without a text (a so-called “blank mail”) is sent from the customer to the product information distribution device. Send to 10. Upon receiving the blank mail, the product information distribution device 10 registers, as customer information, the address information and telephone number of the electronic mail of the mobile terminal 20 obtained from the blank mail. The method of registering customer information by transmitting such a blank e-mail is convenient because the customer himself / herself only needs to input the address of the product information distribution device 10 and does not have to do so.
[0024]
However, there are cases where the user is not accustomed to the operation of transmitting the e-mail by the mobile terminal 20, and in this case, it is also difficult to input the address of the product information distribution device 10. Therefore, even in such a case, as shown in FIG. 3, simply connect to the external connection terminal of the mobile terminal 20 so that the address information of the e-mail of the mobile terminal 20 can be reliably transmitted to the product information distribution device 10. It is preferable to use a customer registration attachment 21 that automatically collects address information and the like of the mobile terminal 20 and transmits the information to the product information distribution device 10. The customer registration attachment 21 has the address of the product information distribution device 10 registered in advance, and is activated when connected to the external connection terminal of the mobile terminal 20 to automatically collect the address information and the like of the mobile terminal 20. And send. As such an attachment for customer registration, for example, a product name “Xnavi series” manufactured by Marubeni Solution Co., Ltd. can be used.
[0025]
Next, an example of a product information distribution method using the product information distribution device 10 and the mobile terminal 20 of the present embodiment will be described with reference to FIG.
[0026]
First, the customer uses the portable terminal 20 to access the product information distribution device 10 using, for example, the attachment for customer registration as described above, and transmits e-mail address information of the portable terminal 20 (S100). . The product information distribution device 10 registers the address information and the like of the mobile terminal 20 as customer information (S101). Thereafter, a customer registration completion notification is transmitted from the product information distribution device 10 (S102), and is received by the portable terminal 20 (S103).
[0027]
When distributing the product information including the bargain information, for example, the manager inputs the bargain target product, bargain sale date and the like to the bargain information distribution device 10 using the input unit as the bargain information formation unit 13 (S200). It is stored in the special sale information storage means 11 (S201). In addition, a time for distributing the bargain information is input as needed. Thus, for example, when the distribution time is set at 9:00 am on the day before the special sale day, the distribution unit 12 distributes the distribution time to the portable terminal 20 of each customer at a predetermined time (S202), and the portable terminal 20 of each customer distributes the distribution time. It is received (S203). Also, when a bargain sale is carried out for the unsold expected products in a hurry, for example, the manager stores the unsold expected products to be bargain-sold, the bargain start time, the end time, and the like in the bargain information storage unit 11 using the input unit. In this case, the distribution time is set, for example, to one hour before the bargain sale start time, or set to be distributed immediately. As a result, distribution is performed to each portable terminal 20 by the distribution unit 12 in the same manner as described above. If necessary, the coupon information stored in the coupon information storage unit 18 is attached to product information including special sale information and distributed.
[0028]
According to the present embodiment, usually, as described above, the bargain information is formed using the input unit as the bargain information forming unit 13, the bargain information is stored in the bargain information input unit 11, and the bargain information is distributed by the distribution unit 12. (S200, S201). On the other hand, the external environment information receiving means 15 set in the product information distribution device 10 transmits external environment information such as weather information and traffic information affecting the hot-selling products from any information providing device 50 (S300). When this is received (S301), such external environment information is displayed on the display of the product information sales device 10, or the like. If the external environment information is, for example, “the temperature from evening to night is 10 degrees or less”, the special sale product already set in the special sale information storage unit 11 is changed to “pot material”, for example. (S200, S201). Alternatively, as described above, the bargain information updating unit 13a changes the bargain target product to “pot material”. By doing this, for example, if you are trying to sell “sashimi” on the day, but the “sashimi” is likely to be unsold due to an unexpected temperature drop, you can quickly replace the “sashimi” with pot ingredients and prepared foods And so on. Then, since the information on the changed special sale target product is immediately transmitted to the mobile terminal 20 by the distribution unit 12 (S202, S203), it is possible to prompt the customer to visit the store and reduce unsold products.
[0029]
When the external environment information is “the delay time of the train XX minutes”, the “sale end time” or “the end of the store business hours” is extended by the sale information updating means 13a as described above. (S200, S201). Then, the effect is immediately delivered to the portable terminal 20 of the customer by the delivery means 12 (S202, S203). Conventionally, if it is expected that the train will not be in time for the sale time due to a delay of the train or the store will be closed, the customer will have to change the product to be purchased or shop at another store Although such a configuration has been required, such a configuration allows the customer to obtain a pre-scheduled sale target product regardless of the delay time of the train.
[0030]
When distributing the product information including the bargain information, the distribution unit 12 reads out predetermined coupon information from the coupon information storage unit 18 as necessary and distributes the coupon information to the portable terminal 20 of the customer. The coupon information received by the customer's mobile terminal 20 is configured to be displayed on the display of the mobile terminal 20, for example. Thus, when the customer shows the display of the mobile terminal 20 to the clerk at the time of checkout, it is possible to make a purchase at a predetermined discount rate and discount amount. Further, the coupon information displayed on the customer's mobile terminal 20 is configured to be displayed in, for example, a barcode format, so that the barcode displayed on the display can be read by the reader at the store at the time of accounting. Thus, a configuration in which the discount calculation is automatically performed can be adopted.
[0031]
Note that, in the above description, the case where the present invention is used for distribution of product information, particularly bargain sale information, has been described. It can also be delivered with information attached. Moreover, as the external environment information, only the weather information and the traffic information are illustrated in the above description, but it is a matter of course that the information is not limited to these as long as the information has an effect on the hot selling products and the like. .
[0032]
Also, a product information storage step of storing product information including bargain information in the above-described product information storage unit, a distribution unit (distribution step), a bargain information formation unit (bargain information formation step), and an external environment information reception unit (external unit) Environment information receiving step), bargain information forming means (bargain information forming step), current position obtaining means (current position obtaining step) for obtaining the current position of the customer's terminal device, and in-store customer selecting means (selecting possible customers) A computer program of the present invention including a coupon information storage step of storing coupon information in a coupon information storage means, and the like, can be provided by being stored in a recording medium. A “recording medium” is a medium that can carry a program that cannot occupy space by itself, such as a flexible disk, hard disk, CD-ROM, MO (magneto-optical disk), DVD-ROM, or the like. is there. Moreover, it is also possible to transmit from a computer in which the program according to the present invention is installed to another computer through a communication line. Further, it is of course possible to form the product information distribution device of the present invention by pre-installing or downloading the above-mentioned program in a general-purpose terminal device.
[0033]
【The invention's effect】
According to the present invention, product information including special sale information is distributed to a terminal device such as a portable terminal of a customer via a communication network. Therefore, the customer can grasp the bargain information at any time by the terminal device, and can promote visiting the store. In addition, even if a bargain sale is made in a hurry, the bargain information can be delivered to the customer's terminal device, and a system that could not be realized in a flyer-like advertising format that requires a considerable amount of time to distribute is realized. it can. Therefore, the present invention is useful as a sales promotion system for commodities that are required to be sold in a very short time, such as food products, especially fresh products.
[0034]
In addition, a configuration for adjusting the product information including the bargain information to be distributed to the customer by referring to the external environment information that affects at least one element of the hot selling product, the unsold product, the bargain time, the store opening time, and the store congestion time. By doing so, it is possible to further reduce unsold products. Therefore, by adopting such a configuration, it is possible to provide a system that is more suitable as a sales promotion system for food products such as fresh foods.
[Brief description of the drawings]
FIG. 1 is an overall image diagram of a product information distribution device and a system for distributing product information using a portable terminal according to an embodiment of the present invention.
FIG. 2 is a block diagram showing a schematic configuration of a product information distribution device according to the embodiment.
FIG. 3 is an external view showing an example of a customer registration attachment used at the time of customer registration, which is used by being connected to a portable terminal.
FIG. 4 is a schematic diagram showing an example of a product information distribution method using the product information distribution device according to the embodiment.
[Explanation of symbols]
10 Product information distribution device
11 Product information storage means
12 means of distribution
13 Product information forming means
13a Product information updating means
15 External environment information receiving means
16 Current position acquisition means
17 Customer visitor selection method
18 Coupon information storage means
20 mobile terminals
50 Information providing device

Claims (26)

A product information distribution device connected to a customer's terminal device via a communication network to distribute product information to the terminal device,
Product information storage means for storing the product information including the product to be sold and the sale information including the sale date and time,
A merchandise information distribution device comprising: a distribution unit that reads out merchandise information including bargain sale information stored in the merchandise information storage unit and distributes the information to a terminal device of the customer. 2. The commodity information distribution device according to claim 1, wherein the commodity to be sold for sale stored in the commodity information storage means is a food. 3. The product information distribution device according to claim 1, further comprising a special sale information forming unit for storing the special sale information in the product information storage unit. 4. The product information distribution device according to claim 3, wherein the special sale information stored in the product information storage unit by the special sale information forming unit is information on a time service product or a product that is subject to an unsold forecast. Equipped with an external environment information receiving means that affects an element in at least one of a hot selling product, an unsold product, a special sale time, a store opening time, and a store congestion time,
The product information distribution device according to claim 3, wherein the special sale information forming unit is configured to form the special sale information with reference to the external environment information received by the external environment information receiving unit. The product information distribution device according to any one of claims 3 to 5, wherein the special sale information forming means is an input means capable of storing special sale information in the product information storage means. The special sale information forming means includes special sale information updating means for updating the special sale information already stored in the product information storage means with reference to the external environment information received by the external environment information receiving means. 7. The product information distribution device according to claim 5, wherein: The bargain information updating unit is configured to update at least one of a bargain target product and bargain sale date and time among bargain information already stored in the bargain information storage unit to be updated. The product information distribution device according to claim 7, wherein 9. The product information distribution device according to claim 7, wherein the external environment information receiving means is configured to receive at least one of weather information and traffic information including at least the area around the store. Current position obtaining means for obtaining a current position of the customer terminal device,
Comparing the start time of the bargain sale, the end time of the bargain sale or the closing time with the current location acquired by the current location acquisition unit, and selecting a customer who can visit the store within a predetermined time;
The merchandise information distribution apparatus according to any one of claims 1 to 9, wherein the distribution means is configured to distribute the merchandise information to a terminal device of the customer selected by the visiting customer selection means. 11. The apparatus according to claim 1, further comprising a coupon information storage unit, wherein the distribution unit reads out the coupon information stored in the coupon information storage unit and distributes the coupon information to the customer terminal device together with the product information. A product information distribution device according to any one of the preceding claims. The product information distribution device according to claim 11, wherein the coupon information stored in the coupon information storage means is formed as information corresponding to each customer. A method of distributing product information to a customer terminal device using the product information distribution device according to claim 1. 14. The product information distribution method according to claim 13, further comprising a customer information registration step of registering the customer information of the customer via a communication network. In the customer information registration step, an automatic registration device in which connection information connectable to the product information distribution device is set in advance via a communication network is connected to a customer terminal device, and address information of the customer terminal device is stored in the product information. The product information distribution method according to claim 14, wherein the address information is registered by automatically transmitting the address information to the information distribution device. The product information distribution method according to any one of claims 13 to 15, wherein the product information is distributed to a portable terminal as the customer's terminal device. A computer program for causing a computer to execute a process of delivering product information to a terminal device of a customer connected via a communication network,
A product information storing step of storing the product information including the special sale target product and the special sale information including the special sale date and time in the product information storage unit;
A distribution step of reading commodity information including special sale information stored in the commodity information storage means and distributing the commodity information to the customer terminal device. 18. The computer program according to claim 17, further comprising a sale information forming step for storing the sale information in the product information storage means. 20. The computer program according to claim 19, wherein the special sale information stored in the product information storage unit in the special sale information forming step is information on a time service product or a product that is subject to an unsold forecast. It includes an external environment information receiving step that affects an element in at least one of a hot selling product, an unsold product, a special sale time, a store opening time, and a store congestion time,
20. The computer program according to claim 18, wherein the special sale information forming step forms the special sale information with reference to the external environment information received in the external environment information receiving step. The special sale information forming step includes a special sale information updating step of updating the special sale information already stored in the product information storage unit with reference to the external environment information received in the external environment information receiving step. 21. The computer program according to claim 19, wherein: 22. The computer program according to claim 20, wherein the external environment information receiving step is configured to receive at least one of weather information and traffic information including at least the area around the store. A current position acquisition step of acquiring a current position of the customer terminal device,
Comparing the start time of the sale, the end time of the sale or the closing time with the current position acquired by the current position acquisition step, and selecting a customer who can visit the store within a predetermined time;
The computer program according to any one of claims 17 to 22, wherein the distribution step distributes the product information to a terminal device of the customer selected in the customer selection step. A step of storing the coupon information in the coupon information storage means, wherein the distributing step reads out the coupon information stored in the coupon information storage means and distributes the coupon information to the customer terminal device together with the product information. A computer program according to any one of claims 17 to 23. 25. The computer program according to claim 24, further comprising a step of storing coupon information in the coupon information storage means in correspondence with each customer. A computer-readable recording medium on which the computer program according to any one of claims 17 to 25 is recorded.

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