JP2004233947A - Method and system for displaying internet advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase advertisement effect by making a user view advertisement information etc. previously published at a Web site by displaying a virtual character at the Web site instead of a banner advertisement and guiding the user of the Internet to the Web site through the virtual character. <P>SOLUTION: Information for leading a user to a desired Web site is included in virtual character generation definition information including at least a java script language or html language and the virtual character is displayed at the desired Web site with the virtual character generation definition information; and the Internet user is made to click on the virtual character, and led to the Web site where advertisement information is published. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention displays a virtual character on a desired Web site or an e-mail or an electronic bulletin board existing on the Internet, and manages the user of the Internet by clicking on the virtual character to construct a Web site of an advertisement provider. The present invention relates to a method and system for displaying an Internet advertisement, which can guide a user to a server and allow a user to browse advertisement information previously posted on the Web site.
[0002]
[Prior art]
With the spread of the network environment such as the Internet, the number of Internet users has increased, and advertisements using the Internet have been widely spread. Banner advertisements are widely known as representative advertisements.
[0003]
Banner is a flag, meaning a rectangular advertising space like a strip of paper, placed on a Web site viewed by Internet users for posting advertising information, or clicking a banner to advertise. The advertisement information is provided to the user by prompting the user to navigate to the main designated Web site. This has a certain degree of advertising effect and is widely used as a means of advertising on the Internet.
[0004]
As a means to enhance the advertising effect of this banner, iconic icon ads designed only with logos to attract users' attention, advertisements made only with text information and no images, display space quickly No icon ads, affiliate ads that receive a reward by placing a banner ad on their homepage, click-guaranteed ads that generate a reward each time an Internet user clicks on a banner ad, various advertisers randomly in the banner position There is a rotation advertisement or the like that displays an advertisement.
[0005]
It is known that the banner advertisement effect on the Web site can be measured by a click rate, and the click rate is somewhat proportional to the area thereof, and is also increased by using a GIF animation or the like. Specifically, when the area of the banner becomes twice the normal size, the click rate becomes about 1.6 times, about 3 times about 2.5 times, and conversely about 1/2 times about 3/4. It is known that, as the amount of information contained in the banner advertisement increases, the click rate increases and the advertisement continues to grow as a new advertising medium. However, banner advertisements provided on the Internet are advertisements that are posted directly on a website specified by an advertisement provider, and the advertising effect is based on the name recognition of the website and the advertisement of the website that has posted the banner advertisement. The number of advertisements is limited to the number of users, and furthermore, the number of users who have viewed the banner advertisement of the Web site, and is ineffective for users who are not interested in the Web site or the banner advertisement itself.
[0006]
In order to solve this problem, there is an Internet advertisement method and system in which an advertisement provider promotes the insertion of a banner advertisement on a predetermined Web site to spread the banner advertisement and thereby further enhance the advertisement effect. (For example, see Patent Document 1)
[0007]
Causing an object defined to be obtained by a user of the Internet to appear on content desired to be viewed by many users on the Internet; and displaying the content by a predetermined user. Moving the object to other content that is desired to be viewed by many Internet users, and by directing the Internet user seeking to obtain the object to these contents, There is a method for guiding a user and a method for advertising a content, which can enhance the advertising effect by using the invention of browsing the content for the Internet advertisement. (For example, see Patent Document 2)
[0008]
[Patent Document 1]
Patent Publication 2002-259825 (page 3, right column, lines 12-26)
[Patent Document 2]
Patent Publication 2002-32677 (page 3, right column, lines 12-26)
[Problems to be solved by the invention]
[0009]
The invention described in Patent Literature 1 includes a step of, in response to a request from an Internet user who has accessed an advertisement provider's homepage, posting a banner advertisement on the homepage based on a banner source included in a source code of the homepage. Displaying an advertisement screen on the user terminal based on a click of the banner advertisement on a terminal of an Internet user, and acquiring a first identification code included in the banner source; and displaying the advertisement screen. Generating a second identification code in response to a banner advertisement posting request from the user terminal performed via the user terminal, and storing information for associating the second identification code with the first identification code And transmitting the banner source including the second identification code. The effect to spread a given banner ad itself can be expected, that the user is not interested in the banner ad is to click on the banner ad can not be expected.
[0010]
The invention described in Patent Literature 2 includes a step of causing an object defined to be acquired by a user to appear at a predetermined position on a predetermined site, and a step of moving the object. A user guidance method characterized by guiding a user to be acquired to predetermined content on the site, and by guiding a user to a specific content, advertisement of the content can be performed. . In this case, all users searching for the moving object can be guided irrespective of the content of the content, so that more users visit the content compared to the case of registering in a banner advertisement or a search site. be able to. In this case, since the user who has visited the content is not necessarily interested in the content of the content, it is not always possible to provide useful information for the user. However, even users who are not conscious at first may be interested in the content of the content by visiting the content. However, the user cannot arbitrarily cause the object acquired by the user to appear on a Web site, an e-mail, or a bulletin board, and the advertising effect is limited to the object originally acquired by the user. Can be
[0011]
A first object of the present invention is to include at least a Java script language or an html language in place of a banner advertisement on a Web site, and to provide a source code for guiding a management server on which a Web site such as an advertisement provider is constructed. By guiding the user of the Internet to the Web site via the included virtual character, the advertisement information and the like previously posted on the Web site are browsed by the user, thereby increasing the advertisement effect.
[0012]
A second object of the present invention is to publish virtual character generation definition information that defines a virtual character including at least a Java script language or an html language to a user of the Internet as a tag, and the Internet user can arbitrarily copy the tag. The tag is displayed on a desired website, e-mail, or bulletin board, and the user is guided to the advertisement provider's website via the virtual character generated by the tag to enhance the advertising effect.
[0013]
A third object of the present invention is to obtain virtual character generation definition information including at least a Java script language or an html language, and including a guide source code to a management server on which an advertisement provider's Web site is constructed. Internet users other than one user are encouraged to acquire a definition different from the virtual character generation definition information, and the advertisement provider is encouraged to guide the user to a Web site, thereby increasing the advertisement effect.
[0014]
[Means for Solving the Problems]
In order to solve the above-described problem, a method for displaying an Internet advertisement according to the present invention includes a first user terminal and a first management server, wherein the first user terminal and the first management server include: The first management server can communicate with each other through the Internet, and the first management server receives virtual character generation information from the first user terminal, and receives the information from the first user terminal. Transmitting the virtual character generation definition information including the source code to the first user terminal to the first user server. Displaying virtual character generation definition information including a source code. guiding a user terminal other than the first user to the first management server via the virtual character by clicking a virtual character generated on the website by a user other than the first user; This is a method for displaying an Internet advertisement.
[0015]
In the method of displaying an Internet advertisement according to the present invention, the virtual character generation definition information including the guidance source code to the first management server is transmitted to the first user terminal in a tagged language, The method according to claim 1, wherein the virtual character generation definition information included in the tag is disclosed on a display unit of the first user terminal.
[0016]
4. The method of displaying an Internet advertisement according to claim 3, wherein the tagged language transmitted to the first user terminal and made public includes at least a Java script language or an html language. 3. A method for displaying an Internet advertisement according to claim 2.
[0017]
In the method for displaying an Internet advertisement according to the present invention, the virtual character displayed in the tagged language may be a Web site of the first user, an e-mail of the first user, or an electronic bulletin board on the Internet. 4. The method for displaying an Internet advertisement according to claim 1, wherein the method can be displayed on any one of the Internet advertisements.
[0018]
An Internet advertisement display system according to a fifth aspect of the present invention includes a first user terminal and a first management server, wherein the first user terminal and the first management server can communicate with each other through the Internet. The first management server includes means for processing the virtual character generation information transmitted from the first user terminal, and a source code for guiding to the first management server in response to receiving the information from the first user terminal. Means for transmitting virtual character generation definition information to the first user terminal, wherein the first user terminal transmits a virtual character to the Web based on the virtual character generation definition information transmitted from the first management server. And a means for displaying on a site.
[0019]
7. The Internet advertisement display system according to claim 6, wherein the first management server that transmits the virtual character generation definition information to the substitute user terminal prompts an Internet user to generate a virtual character. And comparing the constituent elements of the virtual character with the registered virtual character components, and, when all of the mutual components overlap, comprising means for prompting the user to reject the virtual character generation, When a virtual character in which all of the virtual character generation information generated by the first user and the registered virtual character generation information do not overlap is generated, the virtual character generation definition information for generating the virtual character is transmitted to the first user. The Internet advertisement according to claim 5, further comprising means for transmitting to the terminal. It is a display system.
[0020]
[Action]
According to the method and system for displaying an Internet advertisement having the above-described configuration, a virtual character defined to include at least a Java script language or an html language is displayed on a desired site on the Web, an e-mail, or an electronic bulletin board. Accordingly, when the Internet user is interested in the virtual character and clicks on the virtual character, the user is guided to the management server on which the Web site such as an advertisement provider is constructed, and the advertisement information stored in the management server is displayed. Can be viewed by the user, and a user who is not interested in the advertisement information can also view the advertisement via the virtual character.
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
An embodiment of a method and a system for displaying an Internet advertisement according to the present invention will be described with reference to the accompanying drawings.
[0022]
FIG. 1 is a flowchart showing a procedure relating to the implementation of a method and system for displaying an Internet advertisement according to the present invention, and FIG. As shown in FIGS. 2 and 3, a first management server (3) such as an advertisement provider of the present invention includes a storage device (8) on which a Web site on which advertisement information is posted is constructed, and a virtual character. A service providing system including a storage device (10) storing virtual character generation definition information for generating a virtual character service system and a storage device (9) storing user information is connected to the Internet (1). Have been. On the other hand, on the Internet (1), the user terminal (2) of the first user (2) provided with the display unit (4) and the use of other than the first user provided with the display unit (6). The user terminal (5) is connected, and a management server (7) for providing a homepage service is connected to the Internet (1).
[0023]
Further, a web site (21) of an advertisement provider or the like as shown in FIG. 6 is constructed in the first management server (3), and an Internet user accesses the website of the advertisement provider or the like, Member registration for receiving the provision of the virtual character generation service can be performed from the Web site. In order to receive the provision of the virtual character generation service, at least the e-mail address of the user was registered in the first management server from the Web site, and then a part for generating the virtual character was selected on the Web site. The virtual character generation information is transmitted to the first management server.
[0024]
The virtual character generation service provided to the Internet user performed by the advertisement provider or the like is provided in the storage device (10) in which the virtual character service system is stored when the first management server receives the virtual character generation information. The control means (23) and the arithmetic processing means (24) perform arithmetic processing of the virtual character generation information to create virtual character generation definition information as shown in FIG. An Internet user who has registered as a member for receiving the provision of the virtual character generation service from the Web site transmits the virtual character generation definition information from the first management server to the user terminal and receives the provision. The virtual character generation service may be provided free of charge, or may be charged each time a part of the virtual character is selected.
[0025]
The virtual character generation program includes at least a program for displaying a virtual character on a display unit (4) of the first user terminal (2), virtual character generation information generated by the first user, and a registered virtual character. The program includes a program for collating the generated information and a program for transmitting the virtual character generation information to the first user as a tag when the collated generated information does not overlap with the registered virtual character generation information. Further, a database of parts constituting the virtual character is included.
[0026]
As described above, the first management server (3) such as an advertisement information provider, the user terminal (2) of the first user, the management server (7) for providing a homepage service, and Internet users other than the first user Under the condition that the terminal (5) is connected to the Internet, the first user is provided with a virtual character service provided by an advertisement information provider or the like connected to the Internet (1) from the first user terminal (2) connected to the Internet. In order to receive the provision of the virtual character service, the user accesses the Web site established by the advertisement provider and registers as a member to receive the provision of the virtual character service. (Step 13), (Step 14)
[0027]
When the registration information of the first user and the virtual character generation information are registered in a first management server such as an advertisement information provider via the Internet, the virtual character stored in the first management server is displayed. The tag (13) of virtual character generation definition information defined to include at least the Java script language or the html language is transmitted from the first management server (3) to the first user terminal (2) via the Internet (1). And displayed on the display unit (4) of the user terminal. The virtual character generation definition information is obtained by receiving the virtual character generation information from the first user by the first management server (3), whereby the control means (23) of the first management server (3) and the arithmetic processing means ( 24) performs calculation processing to create virtual character generation definition information, and the virtual character generation definition information is displayed on the first user terminal (2) display unit (4) as a tag (13). (Step 15), (Step 16), (Step 17)
[0028]
The first user receives the tag defined with the virtual character transmitted from the first management server (3). Since the tag transmitted from the first management server for providing an advertisement or the like is disclosed as virtual character generation definition information, the tag is pasted and displayed on a desired homepage (22) established by the first user. be able to. If desired, a balloon (12) may be added to the virtual character (11) displayed on the first user's home page by the tag, and a message set by the first user may be described. (Step 18)
[0029]
Internet users other than the first user who browsed the first user's homepage (22) are interested in the virtual character (11) displayed on the homepage (22) and click on the virtual character. The Internet user terminals (5) other than the first user are guided to the first management server (3) by the guidance information to the first management server included in the virtual character generation definition information, and displayed on the display unit (6). 2), the Web site constructed on the first management server is displayed, and the advertisement information displayed on the Web site is provided to Internet users other than the first user. (Step 19), (Step 20)
[0030]
Here, the virtual character is mainly used for expressing the alter ego of the user in a virtual society on the Internet, and is used for performing self-expression, encounter, communication, information exchange, etc. of the user on the Internet. Used as a tool. In addition, the user can select a part such as a hairstyle and clothes of the virtual character to generate an original virtual character, and the generated virtual character is defined in a language including at least a Java script language or an html language. You. As an example of a virtual character, <script language = javascript src = http: // tool. abc. com / avatar_disp. cgi? option = bXVyYWksMQ == / script>. FIG. 5 shows a virtual character (11) displayed on the first user terminal. A message can be written in the virtual character by providing a balloon (12). By using this, a more effective virtual character can be displayed.
[0031]
In addition, as a mechanism in which a different Internet user cannot use the virtual character registered by the first user in the first management server, a step of prompting the user to create a virtual character, The data of the virtual character parts of each part is compared with the data of the plurality of virtual character parts constituting each part and the stored data of the plurality of virtual character parts forming each part of the registered virtual character. Prompts the user to refuse registration if all match, and prompts the user to register if the data of the virtual character parts of each part do not match, and stores the data of each part of the virtual character to be registered There is a virtual character registration method characterized by having 2002-8062). This is one of the mechanisms for preventing duplicate registration of virtual characters according to the present invention.
[0032]
The virtual character is displayed not only on the home page but also on an e-mail or a bulletin board on the Web so that more users can see the virtual character and guide the user to the Web site constructed on the first management server. Can be. Also, when an electronic market is built in the first management server, it is possible to increase the name recognition without advertising an advertisement of the market as a banner on another Web site.
[0033]
【The invention's effect】
As described above, according to the method and system for displaying an Internet advertisement according to the present invention, a user of an Internet interested in a virtual character is guided to a Web site constructed by an advertisement provider or the like without being conscious. Then, the advertisement information can be provided to the display unit of the user terminal to enhance the advertisement effect. In addition, in order to increase the visibility of the electronic market on the Web, instead of displaying a desired banner advertisement on the Web site, a virtual character providing service is provided by the display method and system of the Internet advertisement, thereby distributing the virtual character and expanding the virtual character. To raise the visibility of the electronic market.
[Brief description of the drawings]
FIG. 1 is a flowchart showing a procedure according to an embodiment of the present invention.
FIG. 2 is a configuration diagram in which the embodiment of the present invention is applied to the Internet.
FIG. 3 is a diagram showing a configuration of a first management server.
FIG. 4 is a view showing a tag in which a virtual character is defined.
FIG. 5 is a diagram showing a virtual character.
FIG. 6 is a diagram showing a site established in a first management server.
FIG. 7 is a diagram showing a home page of a first user.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Internet 2 1st user terminal 3 1st management server 5 User terminal other than 1st user 7 Homepage providing server 8 Storage device in which advertising information was stored 9 Storage device in which user information was stored 10 Virtual character generation Storage device 11 in which information and systems are stored Virtual character 13 Virtual character generation definition information 21 Web site 22 opened in first management server Home page of first user

Claims (6)

A first user terminal and a first management server, wherein the first user terminal and the first management server can communicate with each other through the Internet;
The first management server receiving virtual character generation information from the first user terminal;
Transmitting virtual character generation definition information including guidance source code to the first management server to the first user terminal in response to receiving the information from the first user terminal;
Displaying virtual character generation definition information including a source code for guiding to the first management server on the website of the first user;
When a user other than the first user clicks on the virtual character generated on the website of the first user by the virtual character generation definition information, the virtual character is used by a user other than the first user via the virtual character. Guiding the user terminal to the first management server,
A method for displaying an Internet advertisement, comprising: The virtual character generation definition information including the guidance source code for guiding to the first management server is transmitted to the first user terminal in a tagged language, and the virtual character generation definition information included in the tag includes the virtual character generation definition information. 1 Published on the display of the user terminal,
2. The method for displaying an Internet advertisement according to claim 1, wherein: The tagged language transmitted to the first user terminal and made public includes at least a Java script language or an html language.
3. The method for displaying an Internet advertisement according to claim 2, wherein: The virtual character displayed in the tagged language can be displayed on either the first user's website, the first user's email, or an electronic bulletin board on the Internet.
4. The method for displaying an Internet advertisement according to claim 1, wherein: A first user terminal and a first management server, wherein the first user terminal and the first management server can communicate with each other through the Internet, and the first management server is a virtual server transmitted from the first user terminal; Means for processing character generation information, and transmitting to the first user terminal virtual character generation definition information including a guidance source code to the first management server in response to receiving the information from the first user terminal. Means,
Means for displaying a virtual character on a Web site based on the virtual character generation definition information transmitted from the first management server,
An Internet advertisement display system, characterized in that: A first management server for transmitting the virtual character generation definition information to the substitute user terminal, a means for prompting a user of the Internet to generate a virtual character, a component constituting the virtual character, and a registered virtual character Comprising means for prompting the user to reject virtual character generation when all of the mutual components overlap,
When a virtual character in which all of the virtual character generation information generated by the first user and the registered virtual character generation information do not overlap is generated, the virtual character generation definition information for generating the virtual character is transmitted to the first user. Comprising means for transmitting to the terminal,
The Internet advertisement display system according to claim 5, wherein:

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