JP2004139160A - Business activity support method, server and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a business activity support method, a server, or the like for supporting business activity with the purpose of creating new subject. <P>SOLUTION: A terminal 11 for business staff accepts the input of business activity information indicating business activity contents of the business staff to customers, and transmits the inputted information to a SFA server 15. The SFA server 15 receives and stores the business activity information from the business staff terminal 11, and classifies customers into those who have a high probability for transactions resulting from business activity and those who have a low probability therefor. The SFA server 15 sends to the business staff terminal 11 information on customers who have a high probability. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a business activity support method for supporting business activities, a server, and the like.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, there has been considered a system capable of managing sales activities by a sales staff using a computer and using the information on the sales activities to provide sales support for product sales. As an example of such a system, there is a system that can supply products to customers without causing a large number of stocks and product shortages by predicting the future demand of products based on the status of business activities. (For example, refer to Patent Document 1).
[0003]
[Patent Document 1]
JP-A-2002-207859
[0004]
[Problems to be solved by the invention]
However, the above system is generally used to support the sales department in dealings that have already occurred due to the results of sales activities by sales staff or applications from customers. A mechanism for supporting sales activities with the aim of generating a problem has not yet been realized.
[0005]
The present invention has been made in view of the above circumstances, and has as its object to provide a business activity support method, a server, and the like for supporting business activities for the purpose of generating a new case.
[0006]
[Means for Solving the Problems]
In order to achieve the above object, a real estate information providing method according to a first aspect of the present invention includes:
A business activity support method using a computer,
The terminal receives input of sales activity information indicating the details of the sales activity to the customer by the sales staff, transmits the input information to the server,
The server receives the business activity information from the terminal and stores it in a storage unit,
The server classifies, based on the sales activity information stored in the storage unit, a customer who is caused by the sales activity and a customer whose occurrence rate of a product sales contract is higher and lower than a predetermined standard, and Providing information on customers whose incidence is higher than a predetermined standard to the terminal,
It is characterized by the following.
[0007]
According to such a configuration, for example, a sales staff or the like operating a terminal can acquire information of a customer having a high case occurrence rate (case finding rate) due to sales activities. Accordingly, the sales staff and the like can perform efficient sales activities for generating a new case, for example, shifting the number of man-hours to a customer with a high case finding rate.
[0008]
The server may store in a storage unit information of an index value for evaluating a business process for generating the case,
The server calculates an actual value for a predetermined item based on the business activity information, compares the actual value with an index value stored in the storage unit, and compares the actual value with the index value. It may be determined whether or not the above is the case, and information indicating the determination result may be supplied to the terminal.
[0009]
According to such a configuration, for example, a manager or the like of a sales department operating a terminal can obtain information indicating whether or not an index value of a business process has been achieved. Can give accurate advice. As a result, it is possible to evaluate whether the business process is functioning properly and to improve the business efficiency so that more cases are generated based on the evaluation contents.
[0010]
The server performs an analysis process based on a predetermined analysis method for an item for which the actual value is determined to be less than the index value by comparing the actual value and the index value, and supplies an analysis result to the terminal. You may do so.
[0011]
The server predicts the next purchase time of a product for each customer according to a predetermined calculation method based on the business activity information stored in the storage unit, and supplies information indicating the prediction result to the terminal. You may.
[00012]
According to such a configuration, for example, the sales staff or the like operating the terminal can obtain information that predicts the next purchase time of the product for each customer, so that appropriate information can be obtained in accordance with the predicted purchase time of the product. At times, sales activities can be conducted to offer customers a purchase of goods. Thereby, CS (Customer Satisfaction) can be improved.
[0013]
The server according to the second aspect of the present invention includes:
Means for receiving sales activity information indicating the details of sales activities to customers by sales staff from a terminal and storing them in a predetermined database;
Based on the sales activity information stored in the database, due to the sales activities, means for classifying customers with a higher rate of occurrence of an item related to a sales contract for a product than a predetermined standard, and
Means for supplying to the terminal information of the customer whose occurrence rate of the case is higher than a predetermined standard,
It is characterized by having.
[0014]
According to such a configuration, it is possible to provide, for example, sales staff or the like, via a terminal, information of a customer having a high case occurrence rate (case finding rate) due to a sales activity. As a result, efficient sales activities for generating new projects are possible.
[0015]
Storage means for storing information of an index value for evaluating a business process for generating the case,
The server calculates a performance value for a predetermined item based on the sales activity information, compares the performance value with an index value stored in the storage unit, and calculates the performance value as the index value. Determining means for determining whether or not the above is true;
Means for supplying information indicating a result of the determination by the determination means to the terminal,
May be provided.
[0016]
According to such a configuration, for example, information indicating whether or not the index value of the business process has been achieved can be provided to, for example, a manager of a sales department or the like via a terminal. Based on the above, it is possible to give appropriate advice to the sales staff. As a result, it is possible to evaluate whether the business process is functioning properly and to improve the business efficiency so that more cases are generated based on the evaluation contents.
[0017]
The apparatus may further include means for performing an analysis process based on a predetermined analysis method on the item for which the actual value is determined to be less than the index value by the determination means, and supplying an analysis result to the terminal.
[0018]
Based on the business activity information, the next purchase time of a product may be predicted for each customer according to a predetermined calculation method, and information indicating a prediction result may be supplied to the terminal.
[0019]
According to such a configuration, for each customer, information predicting the next purchase time of a product can be provided via a terminal to, for example, a sales staff or the like, and the sales staff can purchase the predicted product. At an appropriate time according to the time, it is possible to conduct a sales activity for proposing purchase of a product to a customer. Thereby, CS (Customer Satisfaction) can be improved.
[0020]
Further, a program according to a third aspect of the present invention includes:
A computer is caused to function as the server.
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, a sales activity management system according to an embodiment of the present invention will be described with reference to the drawings.
[0022]
FIG. 1 is a diagram showing a configuration of a sales activity management system according to an embodiment of the present invention. As shown in the figure, the sales activity management system includes a sales staff terminal 11, a manager terminal 13, and an SFA (Sales Force Automation) server 15 mutually connected via a predetermined network 10. ing.
[0023]
The network 10 includes the Internet, an intranet, and the like, and enables transmission and reception of information between each server and terminal.
[0024]
The sales staff terminal 11 is a sales staff terminal that conducts sales activities for products in a company. For example, a personal computer 11a, a PDA 11b, and a mobile phone that include a control unit, a storage unit, a display unit, an input unit, a communication control unit, and the like. It is composed of a mobile terminal such as a telephone 11c and connected to the SFA server 15 and the like via the network 10. The sales staff terminal 11 receives input of various information related to sales activities by the sales staff, and transmits the input data to the SFA server 15. The sales staff terminal 11 receives various information used by the sales staff for sales activities from the SFA server 15 and displays the information.
[0025]
The manager terminal 13 is a terminal for a manager of a sales department in a company, and includes, for example, a computer having a control unit, a storage unit, a display unit, an input unit, a communication control unit, and the like. It is connected to the server 15 and the like. In addition, the manager terminal 13 receives KPI report information related to KPI (Key Performance Indicators), which is an index value group for performance evaluation, from the SFA server 15 and displays the information.
[0026]
The SFA server 15 is a server for supporting and managing sales activities related to the sale of products, and for example, as shown in FIG. 2, is composed of a computer including a storage unit 151, a control unit 152, a communication control unit 153, and the like. You.
[0027]
The storage unit 151 stores an operation program executed by the control unit 152, various data necessary for processing, data such as an index value group used in a KPI analysis process described later, and the like.
In addition, the storage unit 151 includes a customer database 151a and the like in which business activity information related to business activities for customers is stored. The sales activity information is information generated or updated by the control unit 152 based on data input by the sales staff from the sales staff terminal 11. For example, as shown in FIG. , Sales staff name, sales activity history (date, activity details, etc.), start maturity, etc.
Here, the starting maturity indicates an activity stage achieved toward completion of the transaction, and is classified into, for example, nine stages shown as (1) to (9) below.
[0028]
(1) A stage of securing contact points (for example, activities for making contact with customers, such as visiting customers).
(2) A stage of establishing a relationship (for example, an activity of establishing a relationship with a customer, for example, trying to get acquainted with a staff of a main department or a sales site of the customer).
(3) A stage of conducting a situation review (for example, an activity of investigating matters that are expected to affect the success or failure of a contract and conditions, such as a customer's existing facilities and competitors).
(4) A stage of giving interest (for example, an activity that evokes customer's desire).
(5) A stage in which needs are grasped (for example, an activity of grasping contents of a product or the like required by a customer).
(6) A stage of performing problem extraction (for example, an activity of searching for a problem to be solved in order to realize provision of a product or the like requested by a customer).
(7) A stage of making a full-scale proposal (for example, an activity of proposing a contract for providing a product or the like requested by a customer).
(8) A stage of removing a purchase obstruction factor (for example, an activity of eliminating a factor obstructing the conclusion of a contract).
(9) Orders, that is, the stage at which the contract for the transaction is closed.
[0029]
The control unit 152 logically implements the sales activity management unit 152a, the KPI management unit 152b, the case finding rate management unit 152c, the customer management unit 152d, and the like by executing an operation program and the like stored in the storage unit 151. .
[0030]
The sales activity management unit 152a performs a process of generating and updating sales activity information (see FIG. 3) based on data on sales activities received from the sales staff terminal 11. For example, when the received data indicates a new registration request for sales activity information, the SFA server 15 newly generates a sales activity ID, generates sales activity information based on this and the received data, and stores it in the customer database 151a. register. When the request for updating the sales activity information is indicated, based on the received data (for example, using the customer name and the sales staff name), the relevant sales activity information is specified and updated (addition of the sales activity history). Etc.) When newly registering the sales activity information, the sales activity ID may be notified to the sales staff, and thereafter, the sales activity information may be specified by inputting the sales activity ID.
[0031]
The KPI management unit 152b generates a case, such as “number of cases generated customers”, “number of cases generated by start maturity”, and “customer activity association rate”, based on the sales activity information stored in the customer database 151a. The actual value of a predetermined item for evaluating a business process to be performed is calculated. Then, whether or not the index value (KPI) set for each item is achieved is checked at regular intervals (for example, every week), and a KPI check process of notifying the manager of the check result is performed. . The method of setting the index value is arbitrary. For example, the manager inputs the index value from the manager terminal 13, the manager terminal 13 transmits the input index value data to the SFA server 15, and the SFA server 15 stores the data. May be. Further, the SFA server 15 may receive and store the index value information from another computer (not shown), or the SFA server 15 may set and store the information according to a predetermined calculation formula.
[0032]
Here, the "number of customers who have made a case" represents the number of customers who have made a case concerning a sales contract for a product due to a sales activity. This is obtained, for example, by counting the number of customers who have completed a case within a certain period using the sales activity information in the customer database 151a.
In the present embodiment, the state in which an item related to a sales contract for a product has occurred indicates, for example, a state in which the start maturity has reached a predetermined stage (for example, the “needs grasping” stage of (5)). I do. Therefore, the determination as to whether or not a case has occurred for each business activity is determined by determining whether or not the start maturity has reached a predetermined stage.
[0033]
The “number of occurrences by start maturity” indicates the number of cases generated by the sales activity by start maturity. This is obtained by, for example, using the business activity information in the customer database 151a and counting the cases that occurred within a certain period for each start maturity.
Further, the “customer activity association rate” indicates the ratio of the number of cases caused by the sales activities to the number of sales activities performed. This is obtained by, for example, referring to the sales activity information in the customer database 151a, counting the number of sales activities performed and the number of generated cases within a certain period, and calculating the ratio of these.
[0034]
In the KPI check process, the actual value calculated for each of the above items is compared with each index value to determine whether the actual value is equal to or greater than the index value, thereby determining whether the KPI has been achieved. At this time, for the items that have not been achieved, a process of analyzing the factors that have not been achieved is performed using a predetermined analysis method. The method used in this analysis processing is arbitrary, and for example, various analysis applications, data mining applications, and the like can be applied. Then, it generates KPI report information indicating the check result (for example, whether or not the actual value of each item has reached the index value, and if there is an unachieved index value, also includes the analysis result of the factor), It is supplied to the manager terminal 13.
[0035]
The method of supplying the KPI report information to the manager terminal 13 is arbitrary. For example, the mail address of the manager may be registered, and the manager may send the e-mail to the mail address. The ID and password of the manager are registered, and in response to a connection request from the manager terminal 13, a preset ID, password and the like are input to confirm the identity, and then the KPI report information is transmitted to the manager terminal. 13 may be transmitted.
[0036]
The case excavation rate management unit 152c obtains the case occurrence rate (hereinafter referred to as the case excavation rate) resulting from the sales activity, and classifies the customers with a high case excavation rate and the customers with a low case excavation rate. And processing for notifying the sales staff of the information of the customer with a high case finding rate.
Specifically, based on the sales activity information stored in the customer database 151a, the number of sales activities and the number of occurrences of the sales are counted for each customer, and the ratio of these count values is searched for the sales. Calculate as rate. Then, by determining whether the case finding rate is higher or lower than a predetermined reference value, it is determined whether the customer has a higher case finding rate and a customer having a lower case finding rate. Then, it extracts information (customer name and the like) of the customer with a high case finding rate, generates high finding rate customer information indicating a list of the extracted customers, and supplies the information to the sales staff terminal 11.
[0037]
Further, the case excavation rate management unit 152c performs a process of analyzing the cause of the low case excavation rate for a customer having a low case excavation rate using a predetermined analysis method. The method used in this analysis processing is arbitrary, and for example, various analysis applications, data mining applications, and the like can be applied. Then, analysis result information indicating the analysis result is generated and supplied to the sales staff terminal 11.
[0038]
The method of supplying the sales staff terminal 11 with the high excavation rate customer information and the information on the analysis result regarding the customer with a low excavation rate is arbitrary. For example, the mail address of the sales staff is registered and the The information may be transmitted by e-mail to a mail address. In addition, the ID and password of the sales staff are registered, and in response to a connection request from the sales staff terminal 11, a preset ID and password are set. Or the like, and after confirming the identity, various information may be transmitted to the sales staff terminal 11.
[0039]
The customer management unit 152d performs a process of notifying the sales staff of information about the predicted next purchase time of the product for each customer.
Specifically, referring to the purchase history of the customer's product generated based on the sales activity information stored in the customer database 151a, the cycle of the purchase time is obtained for each product, and the cycle of the purchase time for each product is determined. The next purchase time of each product is predicted based on the information, and information on the predicted next purchase time (purchase time information) is supplied to the sales staff terminal 11. The method of predicting the next purchase time is arbitrary. For example, an average of the purchase cycle of the product may be obtained, and (last purchase date + average cycle) may be calculated as the next purchase time.
Further, for a product in which component replacement occurs regularly, the last purchase date of the component may be obtained from the purchase history, and information obtained by (last purchase date + component replacement cycle) may be supplied as purchase time information.
[0040]
In addition, the method and timing regarding the generation of the purchase history are arbitrary. For example, a purchase history for each customer may be generated in advance, and when information of a purchase date of a product is registered as business activity information in the customer database 151a, a corresponding purchase history may be added. Further, the information may be newly generated each time the product purchase time prediction processing is performed.
[0041]
The amount of information to be supplied to the sales staff terminal 11 can be set arbitrarily. For example, it is also possible to extract and supply a case in which a proposal time comes within a predetermined period (for example, within one month). It is also possible, and it is also possible to provide suggestion time information for all products for the customer.
[0042]
The method of supplying the proposal time information to the sales staff terminal 11 is arbitrary, and may be transmitted by e-mail, for example, in the same manner as described above. In response, the information may be transmitted after the identification.
[0043]
The communication control unit 153 performs data communication with each terminal (the sales staff terminal 11 and the manager terminal 13) via the network 10.
[0044]
The operation of the sales activity management system according to this embodiment will be described below with reference to FIG.
[0045]
For example, the sales staff may provide information on the sales activities performed by the sales staff (for example, whether or not the sales activity is newly registered, a customer name, a sales staff name, a sales activity history (date, activity content, etc.), a start maturity, etc.). Input is made from the sales staff terminal 11, and the sales staff terminal 11 transmits the input data to the SFA server 15 (L1).
[0046]
When the SFA server 15 receives the data input from the sales staff terminal 11 and newly registers sales activity information, the SFA server 15 newly generates sales activity information and registers it in the customer database 151a. Is updated, the corresponding sales activity information is specified and updated in the customer database 151a (L2). As a result, data on the sales activities by the sales staff is accumulated in the SFA server 15.
[0047]
Then, the SFA server 15 periodically (for example, once a month or the like) performs a case finding rate determination process for classifying a customer with a high case finding rate and a customer with a low case finding rate (L3), and thereby has a high case finding rate. The customer information is supplied to the sales staff terminal 11 (L4).
[0048]
Here, the details of the case finding rate determination processing will be described with reference to the flowchart in FIG.
First, the SFA server 15 refers to the customer database 151a and totals the number of sales activities and the number of cases generated for each customer (step S1), and finds the ratio of these total values to the case. It is calculated as a rate (step S2).
Next, the SFA server 15 determines whether or not the calculated case finding rate of each customer is higher or lower than a predetermined reference value, so that each customer is classified into a customer having a higher case finding rate and a customer having a lower case finding rate. Classify as either (step S3).
Then, the SFA server 15 extracts information of the customer with a high case finding rate (step S4) and generates high finding rate customer information indicating a list of the extracted customers (step S5). Then, the generated high excavation rate customer information is transmitted to the sales staff terminal 11 (step S6).
[0049]
The sales staff terminal 11 acquires and displays high excavation rate customer information from the SFA server 15 according to the operation of the sales staff. The sales staff carries out sales activities based on information on customers with a high project discovery rate, such as shifting the number of man-hours to customers with a high project discovery rate. This enables efficient sales activities.
[0050]
Further, the SFA server 15 periodically (for example, once a month) performs a KPI check process for checking a group of index values for evaluating the business process (L5), and determines whether the KPI has been achieved. The KPI report information indicating the above is supplied to the manager terminal 13 (L6).
[0051]
Here, the details of the KPI check process will be described with reference to the flowchart in FIG.
First, based on the sales activity information stored in the customer database 151a, the SFA server 15 determines predetermined items such as “number of cases generated by customers”, “number of cases generated by starting maturity”, and “customer activity association rate”. An actual value is calculated (step S11).
Next, it is determined whether each index value has been achieved by comparing each calculated actual value with an index value set for each item (step S12).
Then, as a result of the determination, it is determined whether or not there is an unachieved index value (step S13).
[0052]
If there is an unsatisfied index value, an analysis process using a predetermined analysis method is performed for the cause (step S14), and the determination result of each item, the analysis process result of the unsatisfied index value item, Is generated (step S15).
If there is no unachieved index value (N in step S13), KPI report information indicating the determination result of each item is generated (step S15).
Then, the generated KPI report information is transmitted to the manager terminal 13 (step S16).
[0053]
Note that the manager terminal 13 acquires KPI report information from the SFA server 15 and displays the KPI report information in accordance with the operation of the manager. The manager, for example, performs the work of turning the PDCA based on the KPI report information and gives advice to the sales staff. That is, based on the Plan, the KPI is set, the report received as a result of the Do is checked, and advice for Action is provided to the sales staff. As a result, it is possible to evaluate whether the business process is functioning properly and to improve the business efficiency so that more cases are generated based on the evaluation contents.
[0054]
In addition, the SFA server 15 periodically (for example, once a month) performs purchase time prediction processing for predicting the next purchase time of the product for each customer (L7), and performs the next purchase of the predicted product for the next time. The purchase time information indicating the time is supplied to the sales staff terminal 11 (L8).
[0055]
Here, the details of the purchase time prediction process will be described with reference to the flowchart of FIG.
First, the SFA server 15 determines a purchase cycle for each product by referring to the purchase history of the product of the customer generated based on the sales activity information stored in the customer database 151a (step S21).
Then, the next purchase time of each product is predicted based on the purchase cycle of each product (step S22), and purchase time information indicating the predicted purchase time is generated (step S23). Supply (Step S24).
[0056]
In addition, the sales staff terminal 11 acquires purchase time information from the SFA server 15 according to the operation of the sales staff, and displays it. The sales staff conducts a sales activity to propose a purchase of a product to a customer at an appropriate time according to the predicted purchase date of the product. As a result, an appropriate proposal can be made in an appropriate next term, and CS (Customer Satisfaction) can be improved.
[0057]
As described above, according to the present invention, by realizing the function of notifying the sales staff of the information of the customer with a high project excavation rate, it is possible to improve the efficiency by shifting the number of activities to the customer with a high project excavation rate. Good sales activities are possible. In addition, by checking whether the set KPI has been achieved and realizing a function of reporting the check result, it is possible to evaluate and correct the business process. Further, by realizing a function of estimating the next purchase time of a product and notifying the business, it is possible to make an appropriate proposal to a customer, and thus to improve customer satisfaction.
[0058]
Further, for each customer, the number of cases generated by each sales type (visit, telephone, e-mail, etc.) is counted, and the sales type with a high case occurrence rate is analyzed, and the analysis result is transmitted to the sales staff terminal 11. You may make it supply to a sales staff via a server. This information may be supplied independently, or may be supplied together with information on customers with a high case occurrence rate.
[0059]
In the above description, it is considered that a case has occurred when the start maturity of the sales activity has reached a predetermined level, but the definition of “generation of a case” is not limited to this and is arbitrary. For example, the sales activity information has a data item indicating “whether or not a case has occurred”, the sales staff determines whether or not a case has occurred, and inputs it to the sales staff terminal 11, and the sales staff terminal 11 May be transmitted to the SFA server 15 and set in the corresponding sales activity information. Alternatively, the SFA server 15 may automatically determine (for example, by searching for a predetermined keyword) from information such as the contents of business activities.
[0060]
The configuration of each device in the above system can be arbitrarily changed. For example, the SFA server 15 may be composed of a plurality of computers operating in cooperation.
[0061]
It should be noted that the system of the present invention can be realized by using a normal computer system without using a dedicated system. For example, a program for executing the above-described operation is stored in a computer-readable recording medium (FD, CD-ROM, DVD, or the like) and distributed, and the program is installed in a computer to execute the above-described processing. Sales staff terminal 11, manager terminal 13, SFA server 15, and the like. Alternatively, the program may be stored in a disk device of a server device on a network such as the Internet, and may be superimposed on a carrier wave and downloaded to a computer.
In the case where the above-described functions are implemented by the OS sharing or the OS and the application being jointly used, only the part other than the OS may be stored in the medium and distributed. You may download it.
[0062]
【The invention's effect】
According to the present invention, a sales staff or the like who operates a terminal can acquire information of a customer having a high case occurrence rate (case finding rate) due to a sales activity, thereby enabling efficient sales activities. .
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of a business activity management system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a configuration of an SFA server used in the sales activity management system of FIG.
FIG. 3 is a diagram illustrating an example of a data structure of business activity information.
FIG. 4 is a diagram for explaining an operation of the business activity management system of FIG. 1;
FIG. 5 is a flowchart illustrating a process of determining a case excavation rate.
FIG. 6 is a flowchart illustrating a KPI check process.
FIG. 7 is a flowchart illustrating a purchase time prediction process.
[Explanation of symbols]
10 Network
11 Sales staff terminals
11a Personal computer
11b PDA
11c mobile phone
13 Manager terminal
15 SFA server
151 storage unit
151a Customer database
152 control unit
152a Sales Activity Management Department
152b KPI management unit
152c Project Discovery Rate Management Department
152d Customer Management Department
153 Communication control unit

Claims (9)

A business activity support method using a computer,
The terminal receives input of sales activity information indicating the details of the sales activity to the customer by the sales staff, transmits the input information to the server,
The server receives the business activity information from the terminal and stores it in a storage unit,
The server classifies, based on the sales activity information stored in the storage unit, a customer who is caused by the sales activity and a customer whose occurrence rate of a product sales contract is higher and lower than a predetermined standard, and Providing information on customers whose incidence is higher than a predetermined standard to the terminal,
A business activity support method characterized by the following. The server stores, in a storage unit, information of an index value for evaluating a business process for generating the case,
The server calculates an actual value for a predetermined item based on the business activity information, compares the actual value with an index value stored in the storage unit, and compares the actual value with the index value. Determine whether or not it is, and supply information indicating the determination result to the terminal,
The business activity support method according to claim 1, wherein: The server performs an analysis process based on a predetermined analysis method for an item for which the actual value is determined to be less than the index value by comparing the actual value and the index value, and supplies an analysis result to the terminal. ,
3. The business activity support method according to claim 2, wherein: The server, for each customer, based on the business activity information stored in the storage unit, predicts the next purchase time of the product according to a predetermined calculation method, and supplies information indicating the prediction result to the terminal.
The business activity support method according to any one of claims 1 to 3, wherein: Means for receiving sales activity information indicating the details of sales activities to customers by sales staff from a terminal and storing them in a predetermined database;
Based on the sales activity information stored in the database, due to the sales activities, means for classifying customers with a higher rate of occurrence of an item related to a sales contract for a product than a predetermined standard, and
Means for supplying to the terminal information of the customer whose occurrence rate of the case is higher than a predetermined standard,
A server comprising: Storage means for storing information of an index value for evaluating a business process for generating the case,
A performance value is calculated for a predetermined item based on the business activity information, and the performance value is compared with an index value stored in the storage unit to determine whether the performance value is equal to or greater than the index value. Determining means for determining
Means for supplying information indicating a result of the determination by the determination means to the terminal,
The server according to claim 5, comprising: For the item for which the actual value is determined to be less than the index value by the determination means, further comprising means for performing an analysis process based on a predetermined analysis method, and supplying an analysis result to the terminal,
7. The server according to claim 6, wherein: Based on the business activity information, for each customer, predict the next purchase time of the product according to a predetermined calculation method, and supply information indicating the prediction result to the terminal,
The server according to claim 6 or 7, wherein: A program for causing a computer to function as the server according to any one of claims 5 to 8.

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