JP2004094430A - Visitor information collection system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a visitor information collection system which can collect personal information on visitors who are gathered together near an exhibit in an exhibition site. <P>SOLUTION: The system, as its feature, comprises a noncontact IC tag possessed by the visitor; an IC tag reader installed near the exhibit; a terminal device having a storage means in which IC tag reader specific information is stored and a means for transmitting identification information and specific information to a server; and the server provided with a member information database with which the personal information on the visitor and the identification information are registered after associating both pieces of information; an exhibit information database with which exhibit information and the identification information are registered after associating the both; an extraction means which extracts the personal information from the member information database, on the basis of the identification information and the specific information received from the terminal device, and further extracts the exhibit information from the exhibit information database; and a storage means and a visitor information writing means which associates the extracted personal information and the exhibit information to store them in the storage means. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention provides a visitor information collection system capable of collecting personal information of a visitor who is interested in an exhibit displayed in an exhibition hall.
[0002]
Conventionally, various exhibitions exhibiting new products of each company, such as business shows and automobile shows, have been held, and a large number of visitors have toured the exhibits at will.
Exhibitors who exhibit products at these exhibitions will have the opportunity to exhibit their products and obtain the advertising effect of the products, and obtain business cards from visitors who are interested in the exhibits, so that they will have the opportunity for future business talks. To increase sales.
[0003]
However, even if you are interested in each exhibit and observe them, it is rare for a visitor who is interested in them to give personal information such as your name to the exhibitor, and it is efficient. There is a problem that there is no way to collect personal information of visitors who are interested in the exhibits.
[0004]
[Problems to be solved by the invention]
SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems, and has as its object to provide a method for providing individual visitors exhibited at an exhibition hall with visitors coming near those exhibits. The present invention provides a visitor information collection system that enables the exhibitor to collect personal information of a visitor and to use the information for subsequent sales activities.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, a visitor information collection system of the present invention is a visitor information collection system for collecting personal information of a visitor observing an exhibit at an exhibition hall, A non-contact IC tag possessed by a person, an IC tag reader installed near the exhibit, which reads the identification information stored in the non-contact IC tag in a non-contact manner, and a storage in which specific information for specifying the IC tag reader is stored. A terminal device having means for transmitting identification information read by the IC tag reader and specific information stored in the storage means to a server; and personal information of the visitor and the identification information being associated with each other. A registered member information database, an exhibit information database in which the exhibit information and the specific information are registered in association with each other, Based on the identification information and the specific information obtained, the personal information registered and associated with the identification information is extracted from the member information database, and further registered and associated with the specific information from the exhibit information database. A server comprising extraction means for extracting exhibit information, storage means, and visitor information writing means for storing the personal information and the exhibit information extracted by the extraction means in the storage means in association with each other; It is characterized by comprising.
[0006]
Further, the visitor information collecting system of the present invention is characterized in that the non-contact IC tag is an admission ticket for the exhibition hall.
[0007]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is a diagram illustrating the overall configuration of a visitor information collection system according to an embodiment of the present invention, FIG. 2 is a plan view illustrating an example of a non-contact IC tag used in the present invention, and FIG. FIG. 4 is a schematic cross-sectional view showing a non-contact IC tag paper piece with a non-contact IC tag sandwiched between layers, FIG. 4 is a system block diagram of a visitor information collection system according to an embodiment of the present invention, and FIG. FIG. 6 is a diagram showing storage contents of a member information database of the visitor information collection system according to the embodiment, and FIG. 6 is a diagram showing storage contents of an exhibit information database of the visitor information collection system according to the embodiment of the present invention. 7 is a flowchart showing a processing procedure of the visitor information collection system according to the embodiment of the present invention.
[0008]
First, an outline of a visitor information collection system according to an embodiment of the present invention will be described with reference to FIG.
For example, in an exhibition hall 1 where various new products and the like are exhibited, an admission ticket including a non-contact IC tag 3 is exited from the exhibition hall 1 for a visitor 4 who visits the exhibition hall 1. The information stored in the non-contact IC tag 3 can be read at a predetermined place.
In addition, since personal information such as name and address of the visitor 4 needs to be registered in the member information database by registering as a member, contact with a specific customer who has become a member in advance without contact The admission ticket composed of the IC tag 3 is distributed, or the personal information of the visitor 4 is obtained by a method such as a campaign in the exhibition hall 1 and registered in the member information database.
[0009]
In addition, an IC tag reader 5 that can read the identification information stored in the non-contact IC tag 3 in a non-contact manner is provided in the vicinity of the exhibition place of each of the exhibits, and the visitor 4 views each of the exhibits. Therefore, when approaching, the identification information stored in the non-contact IC tag 3 held by the visitor 4 can be read by the IC tag reader 5.
A plurality of IC tag readers 5 installed in these exhibition halls are connected to a terminal device 6.
The terminal device 6 is communicably connected to a server 8 installed at an information management center or the like via a communication line 7, and the identification information stored in the non-contact IC tag 3 is read by the IC tag reader 5, By sending the read identification information to the server 8 via the terminal device 6, it is possible to specify a visitor who has observed each exhibit.
[0010]
Next, the non-contact IC tag 3 will be described.
As the non-contact IC tag 3, as shown in FIG. 2, a non-contact IC tag 3 that is widely used can be used. The non-contact IC tag 3 is generally called RFID (radio frequency identification), and is made of a base material 31 such as plastic. A coil-shaped antenna pattern 33 is formed, and a coil-shaped antenna pattern 33 and a capacitive element are used to form a resonance circuit so as to receive and transmit a radio wave of a constant frequency.
[0011]
In the non-contact IC tag 3 shown in FIG. 2, the antenna pattern 33 forms a jumping circuit on the back surface of the base 31 by the conductive member 34 and is connected to the bump on the back surface of the IC chip 32 by the antenna connection terminal 33C.
In the example shown in FIG. 2, the capacitance element is built in the IC chip 32.
The IC chip 32 includes a memory serving as a storage unit, and records identification information such as an ID number capable of identifying each non-contact IC tag 3.
[0012]
Such a non-contact IC tag 3 forms an antenna pattern 33 by photo-etching a metal foil such as an aluminum foil laminated on a resin base material or etching after printing a resist pattern on the surface of the resin base material. And by providing a protective coating.
Although the non-contact IC tag 3 is embedded in a plastic base, the IC chip 32 and the antenna pattern 33 are protected and carried by being sandwiched between two paper layers 35a and 35b, for example, as shown in FIG. It is preferable to use a convenient form.
Then, as shown in FIG. 3, for example, it is sandwiched between two paper layers 35a and 35b so that it cannot be seen from the outside, and this is distributed to the visitors 4 as an entrance ticket.
[0013]
Next, a system configuration of the visitor information collection system according to the embodiment of the present invention will be described with reference to FIG.
The IC tag reader 5 includes a reading unit 9 for reading the identification information stored in the storage unit of the non-contact IC tag 3 in a non-contact manner, a control unit 10, and a transmission and reception unit 11.
The transmitting / receiving means 11 transmits the identification information read from the non-contact IC tag 3 to the terminal device 6.
[0014]
Further, the terminal device 6 includes a transmitting / receiving unit 12, a display unit 13, an input unit 14, a storage unit 15, a communication unit 16, and a control unit 17.
The storage unit 15 stores specific information capable of specifying a plurality of IC tag readers 5 scattered in the exhibition hall.
Then, the control unit 17 controls the identification information received from the IC tag reader 5 and the identification information for identifying the IC tag reader 5 to be transmitted to the server 8.
[0015]
Next, in the server 8 installed in the information management center or the like, the communication means 17, the extraction means 18, the visitor information writing means 19, the storage means 20, the control means 21, the member information database 22, the exhibit information database 23 are provided.
As shown in FIG. 5, for example, the member information database 22 includes identification information 24 stored in a storage unit of the non-contact IC tag 3 and personal information, such as a name 25 and an address 26, which are members-related visitors. Are registered in association with each other.
Thereby, based on the identification information received from the IC tag reader 5, it is possible to know who the visitors are holding the non-contact IC tag 3.
[0016]
As shown in FIG. 6, in the exhibit information database 23, specific information 27 capable of specifying a plurality of IC tag readers 5 scattered in the exhibition hall and the IC tag readers 5 are installed. Exhibit information such as an exhibit name 28 and an exhibit management number 29 that are exhibited at the place where they are located are registered in association with each other.
Thus, when the server 8 receives the specific information 27 of the IC tag reader 5, it is possible to know what the exhibit on display is.
[0017]
Next, a processing procedure of the visitor information collecting system according to the embodiment of the present invention will be described based on the flowchart of FIG.
First, when a visitor approaches an exhibit to view an exhibit, an IC tag reader 5 installed near the exhibit uses identification information stored in a non-contact IC tag held by the visitor. Is read (step S1).
Then, the read identification information is transmitted from the IC tag reader 5 to the terminal device 6 (step S2).
[0018]
Next, the terminal device 6 transmits the identification information of the non-contact IC tag 5 and the IC tag reader identification information that can identify the IC tag reader 5 that has transmitted the identification information to the server 8 (step S3). .
In the server 8 that has received the identification information and the IC tag reader identification information, the extraction unit 18 firstly registers the visitor's individual registered in association with the received identification information based on the registration information in the member information database 22. The information is extracted, and based on the registration information in the exhibit information database 23, the exhibit information registered in association with the received IC tag reader specifying information is extracted (step S4).
[0019]
Then, the control means 21 associates the visitor's personal information extracted by the extraction means 18 with the exhibit information and stores it in the storage means 20 (step S5).
As described above, it is possible to specify which of the visitors came to see each exhibit, and to carry out sales promotion and the like based on such information.
[0020]
【The invention's effect】
As described above, the visitor information collection system of the present invention can collect personal information of visitors gathered near those exhibitions for the individual exhibits displayed in the exhibition hall. There is an effect that the side can use the information for subsequent sales activities based on the information.
In addition, by using the non-contact IC tag as an admission ticket to the exhibition hall, visitors can carry the non-contact IC tag without consciousness and walk around the exhibition hall, so it is reasonable to obtain such information There is an effect that can be.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating an overall configuration of a visitor information collection system according to an embodiment of the present invention.
FIG. 2 is a plan view showing an example of a non-contact IC tag used in the present invention.
FIG. 3 is a schematic cross-sectional view showing a non-contact IC tag paper piece with a non-contact IC tag sandwiched between paper layers.
FIG. 4 is a system block diagram of a visitor information collecting system according to the embodiment of the present invention.
FIG. 5 is a diagram showing storage contents of a member information database of the visitor information collection system according to the embodiment of the present invention.
FIG. 6 is a diagram showing storage contents of an exhibit information database of the visitor information collection system according to the embodiment of the present invention.
FIG. 7 is a flowchart showing a processing procedure of the visitor information collection system according to the embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Exhibition hall 2 Exhibit 3 Contact IC tag 4 Visitor 5 IC tag reader 6 Terminal device 7 Communication line 8 Server 9 Reading means 10 Control means 11,17,21 Reading means 11,12 Transmission / reception means 15,20 Storage means 16,17 Communication means 18 Lottery means 19 Visitor information writing means 22 Member information database 23 Exhibit information database 24 Non-contact IC tag identification information 25 Name 26 Address 27 IC tag reader specific information 28 Exhibit name 29 Exhibit management number 31 Base material 33 Coiled antenna pattern 32 IC chip 34 Conducting members 35a, 35b Paper layer 33C Antenna connection terminal

Claims (2)

A visitor information collection system for collecting personal information of visitors who are observing exhibits at the exhibition hall,
A contactless IC tag carried by the visitor,
An IC tag reader installed near the exhibit and reading the identification information stored in the non-contact IC tag in a non-contact manner;
A terminal device having a storage unit in which specific information for specifying the IC tag reader is stored, and a unit for transmitting identification information read by the IC tag reader and specific information stored in the storage unit to a server;
A member information database in which the visitor's personal information and the identification information are registered in association with each other,
An exhibit information database in which the exhibit information and the specific information are registered in association with each other;
Based on the identification information and the specific information received from the terminal device, personal information registered in association with the identification information is extracted from the member information database, and further associated with the specific information from the exhibit information database. Extracting means for extracting the registered exhibit information; storage means; visitor information writing means for storing the personal information and the exhibit information extracted by the extracting means in the storage means in association with each other; A server comprising:
A visitor information collection system comprising: The visitor information collection system according to claim 1, wherein the non-contact IC tag is an admission ticket for the exhibition hall.

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