JP2004086120A - Program for advertisement and advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a simple small-scale advertising system which can be realized at a low cost. <P>SOLUTION: This program for advertisement is used for displaying a plurality of advertising data on a display screen by a computer. The program is for making the computer function as an advertising data storing means which stores the definite number of advertising data after making the advertising data correspond to item numbers, an audio data storing means which stores audio data for all screens, an all displaying means which divides a screen into the number of advertisement and displays a plurality of advertisement data as a full screen at once on the display screen and an individual display means which displays the advertising data in turn in item number order on the display screen. <P>COPYRIGHT: (C)2004,JPO

Description

TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement system using an outdoor display used jointly by a plurality of stores such as a shopping street.
[Prior art]
2. Description of the Related Art Conventionally, publicity advertisements for passers-by using streetside advertisement displays are widely performed. Such a publicity advertisement is performed by installing a large outdoor display such as a large aurora vision installed on a wall or the like of a downtown area or a large acoustic device. In such an advertisement, since a plurality of companies and the like use the same system to perform the advertisement, the advertisement of each company is broadcast every hour, and the advertisement is divided into a plurality of large screens. are doing.
However, the conventional outdoor advertising is intended to be conducted by a nationwide company or the like, and a large-scale system or equipment is used. For example, a large aurora vision display device is composed of a large number of light emitting diodes (LEDs), and a circuit for electronically controlling these innumerable light emitting diodes according to colors and images is also large. For this reason, high cost is required for installation and operation, and setting and operation of software by professional staff are required.
Therefore, there has been a strong demand from small businesses and shopping malls, etc., who cannot spend a large amount of money on advertising, to develop a regional advertising system using a simpler and smaller system.
[Problems to be solved by the invention]
An object of the present invention is to provide a simple small-scale advertisement system that can be realized at low cost.
[Means for Solving]
A program according to a first aspect of the present invention is for displaying a plurality of pieces of advertisement data on a display screen by a computer. This program divides a screen into a number of advertisements, an advertisement data storage unit that stores a computer after associating a certain number of advertisement data with item numbers, an audio data storage unit that stores audio data for a full screen, And a display program for displaying a plurality of advertisement data on the display screen as a full screen at once, and an advertisement program for functioning as individual display means for sequentially displaying the advertisement data on the display screen in the order of item numbers. I have.
A program according to a second aspect of the present invention is the program according to the first aspect, wherein when a computer inputs new advertisement data with an item number added thereto, the computer compares data having the same item number and stores the new data in the data storage means. And further functions as data correction means for deleting old data.
A program according to a third aspect is the program according to the first or second aspect, wherein the fixed number of advertisement data is still or moving image data accompanied by audio data, and all display means exclude reproduction of the audio data of the fixed number of advertisement data. Then, the audio data recorded in the audio data storage means is reproduced.
A program according to a fourth aspect of the present invention is the program according to the first or second aspect, wherein the certain number of advertisement data is still or moving image data accompanied by audio data, and all display means perform reproduction of the audio data of the certain number of advertisement data. For the voice, the voice data recorded in the voice data storage is reproduced as the main voice.
An advertisement apparatus according to a fifth aspect of the present invention includes the programmed computer according to any of the first to fourth aspects, a projector and an audio source electrically connected to the computer, and a screen for projecting an image from the projector.
BEST MODE FOR CARRYING OUT THE INVENTION
An embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a system diagram showing an advertisement apparatus according to the present invention.
The system includes a computer for performing data storage or data processing, a scanner and other devices connected to input image data and the like to the computer, a projector for projecting image data from the computer, and a projector. And a speaker for projecting data from the computer.
A commercially available personal computer can be used as the computer. The computer has input means for inputting image data from an input device such as a scanner, a central processing unit (CPU), a storage device such as a hard disk, and output means for outputting processed data. ing. A commercially available projector and a speaker are connected to the output means. A video signal is sent from a computer to the projector, and the video video projector converts an electronic video signal into a video beam. For example, the projector is installed on a wall surface of a building, or suspended from the ceiling of a shopping street. As such a projector, for example, a device having high luminance of 1000 lumen or more, high resolution equivalent to real S-XGA, and various input functions can be exemplified. In this embodiment, the projection from the projector to the screen is planned, but a well-known projector screen such as a large television monitor can be used instead. On the other hand, an audio signal is sent from the computer to the speaker. As such a speaker, for example, a device capable of reproducing soft sound with drip-proof specification and super directivity can be exemplified.
FIG. 2 is a flowchart showing the flow of the operation of the computer. The processing of the present invention will be described below with reference to this flowchart.
The central processing unit (CPU) of the computer receives an instruction of the control program in the main memory and adds an item number to still image data such as JPEG taken in from the scanner or moving image data such as MPEG inputted from other video equipment. Then, these data are stored as advertisement data in a recording device such as a hard disk (S1). For example, the input person inputs each data after adding header information to each of items A, B,. The advertising data to be input may be data in which voice data coexists. The number n of inputs is arbitrary, but is preferably about 12 to 36. It is most preferable to select about 12 to 16 items. The user can arbitrarily set the number of input data in advance. Such an advertisement item may be, for example, an advertisement for various shops or companies, an advertisement for the entire shopping street, a map near the system installation location, or various information.
Subsequently, in response to a command from the control program, the CPU sequentially stores a plurality of sequentially input items in a mass storage device such as a hard disk while associating the plurality of items with respective item numbers. The item input operation is repeated until the number of data inputs reaches the number of inputs set by the user (S2). If necessary, audio data for the entire screen is separately input (S3). The CPU that receives the control program command also stores the separately input voice data in the mass storage device.
After the number of input items has reached the above-mentioned number of data inputs, the CPU receiving the instruction of the control program outputs screen information divided into a predetermined number of inputs n (for example, item A to item P when n = 16). Output from the projector and project the image from the projector onto the screen. Specifically, as shown in FIG. 3, the screen is equally divided into 16 screens, and then the individual items are individually broadcast on the respective divided parts (S4). At this time, audio data included in each item is interrupted. The above-described audio data for the full screen is reproduced from the speaker in place of the audio data of each item when these items are displayed on the full screen.
After the completion of such full-screen display, the CPU that has received the instruction of the control program sequentially outputs video and audio information of each item in the order of the item numbers, and projects the items on the screen from the projector (S5). When the broadcasting of the item A is completed, these steps are sequentially repeated until the last item, such as broadcasting the item B.
When these item broadcasts have been completed, the CPU checks the update information of each item (S7). That is, the CPU that has received the instruction from the control program checks whether there are a plurality of the same items. For example, if the user inputs a new advertisement item during item broadcasting (S6), there will be a plurality of the same item information, but the CPU compares the old item with the new item, and The old item is deleted and the information is updated to a new item and stored (S8). Then, the full screen display is performed again based on the updated information (S4). If a new advertisement item is not inserted and there is no change in each item, full screen display is performed as it is (S4).
In this embodiment, a process for updating an item is also scheduled. However, the item update process may be deleted, and the broadcast process may be terminated once in a state where a plurality of item broadcasts have been completed (see FIG. 4).
【The invention's effect】
ADVANTAGE OF THE INVENTION According to this invention, an advertising system can be comprised using relatively simple equipment. Therefore, it is possible to construct a small-scale advertisement system in a shopping mall with many small business owners, where high cost cannot be invested in the advertisement.
[Brief description of the drawings]
FIG. 1 is a system diagram showing a publicity / advertisement apparatus employing an embodiment of the present invention.
FIG. 2 is a flowchart of a publicity / advertisement device employing one embodiment of the present invention.
FIG. 3 is a view showing a state of full-screen display of the advertisement apparatus employing one embodiment of the present invention.
FIG. 4 is a flowchart of a publicity / advertisement device employing another embodiment of the present invention.

Claims (5)

A computer to display multiple advertising data on the display screen,
Advertisement data storage means for storing a certain number of advertisement data in association with each item number,
Audio data storage means for storing full-screen audio data;
All display means for dividing the screen into the number of advertisements and displaying the plurality of advertisement data as a full screen at once on a display screen,
An advertisement program for functioning as individual display means for sequentially displaying the advertisement data on a display screen in the order of the item numbers. Said computer,
When an item number is added to new advertisement data and input, the data having the same item number is compared with each other, new data is stored in the data storage unit, and the data is further functioned as a data correction unit for deleting old data. The advertising program according to claim 1. The fixed number of advertisement data is still or moving image data accompanied by audio data, and the all-display means excludes the reproduction of the audio data of the fixed number of advertisement data, and the audio data recorded in the audio data storage means. The advertisement program according to claim 1 or 2, wherein the advertisement program is played. The fixed number of advertisement data is still or moving image data accompanied by audio data, and the entire display unit records the reproduction of the audio data of the fixed number of advertisement data as a secondary sound, and is recorded in the audio data storage unit. The advertising program according to claim 1, wherein the advertising data is reproduced as a main audio. A programmed computer according to any one of claims 1 to 4,
A projector and an audio source electrically connected to the computer;
An advertising device comprising: a screen that projects an image from the projector.

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