JP2003296631A - Commodity selling method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a selling method superior in selling efficiency in the selling method for selling a commodity difficult to directly understand the merits of the commodity in the form of a demonstrative sale such as television shopping. <P>SOLUTION: This commodity selling method provides commodity-related information related to the commodity for a consumer, provides commodity information for the consumer of making an inquiry about the commodity-related information, and sells the commodity to the consumer desiring to purchase the commodity. The commodity-related information is provided by displaying a picture on a display image screen of a picture display device. Reference information is inserted into the picture of the commodity-related information composed of effective information for attracting attention of the consumer. The information is provided by simultaneously displaying the effective information and the reference information on the display image screen. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product selling method.

[0002]

2. Description of the Related Art Conventionally, a form of demonstration sale is known as one of the sale forms of products. Nowadays, a sales form called TV shopping is often used in which such demonstration sales are performed as one of TV programs, and consumers who watch the TV programs order products by telephone.

In television shopping, a situation is prepared in advance so that the advantages of the product can be easily explained. By showing the product, the consumer can visually recognize the characteristics of the product, and the willingness to purchase the product. Strongly stirs.

Therefore, in conventional television shopping, various measures have been taken to show the usage pattern in order to make consumers more strongly recognize the effect, and finally, contact for ordering products. The destination is displayed.

[0005]

However, in the case of health-related products such as health foods,
There is a problem that it is difficult to instantly show the effect and efficacy of using the product, and it is difficult to motivate consumers to purchase.

[0006] Moreover, even if the contact information for ordering the product is displayed at the end because it is difficult to motivate the purchase, the consumer rarely places an order, and it is not possible to obtain a sufficient advertising effect. .

[0007] In particular, when the product is a health food, it may not be possible to directly state the effect / effect by listing the product name in relation to the Pharmaceutical Affairs Law. There was a problem that it might be difficult to expand sales.

[0008]

Therefore, in the product selling method of the present invention, the product related information related to the product is provided to the consumer, and the product is sent to the consumer who makes an inquiry about the product related information. A product sales method that provides information and sells the product to consumers who want to purchase the product, and the product-related information is provided by displaying it as a video on the display screen of the video display device, and paying attention to the consumer. The contact information is inserted in the video of the product-related information consisting of the effective information, and the effective information and the contact information are simultaneously displayed on the display screen to provide the information.

Further, it is also characterized by the following points. That is, (1) the product is a health supplement product that can maintain or improve the health condition of the user of the product, and the effective information is the effect of at least one component included in the health supplement product. Information or efficacy information. (2) The valid information is information that the user who used the health support product himself describes the effect or effect that he or she has experienced, and has the information before using the health support product on the same image. Display the existing medical history information in text. (3) The information provider provides product-related information and responds to inquiries from consumers, and the information provider provides the information of the inquired consumer to the product seller who sells the product. The product seller provides the product information to the consumer who makes an inquiry to the information provider. (4) The information provider registers the personal information of the inquired consumer in the information management device, and the product seller provides the consumer with the product information based on the information registered in the information management device. . (5) In order to register the purchaser who purchased the product on the basis of the product information provided by the product seller in the information management device and regularly provide the registered purchaser with the product information, first. Extraction means for extracting purchasers who have passed a predetermined period from the day when product information is provided must be provided. (6) A registration deleting unit that deletes registration information from the information management device is provided for a purchaser who has stopped purchasing products for a certain period of time.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION The product sales method of the present invention does not directly provide consumers with product information first, but provides product-related information related to the product to the consumer. The product information is provided only to consumers who have inquired about the information, and the products are sold to consumers who want to purchase the products.

In particular, the provision of product-related information is performed by displaying it as a video on a display screen of a video display device such as a television,
The inquiry information is inserted in the video of the product-related information consisting of the effective information that attracts the consumer's attention, and the effective information and the inquiry information are simultaneously displayed on the display screen to provide the information.

Therefore, a consumer who is interested in the valid information can immediately make an inquiry based on the inquiry destination information, and by receiving many inquiries from the consumer, the consumer who purchases the product can be acquired. The possibility can be increased.

In the present invention, the product is a health supplement product capable of maintaining or improving the health condition of the user of the product, and the effective information includes at least one constituent contained in the health supplement product. By using the effect information or the effect information that it has, it is possible to provide consumers with the knowledge that the same composition is effective in maintaining and promoting health, and a good image of the product without directly promoting the product. Can be planted in consumers.

[0014] The effective information is information consisting of an image explaining the effect or effect that the user himself / herself who has used the health supplement product has experienced, and is provided before the health supplement product is used for the image. By displaying the existing medical condition information in text, the consumer who has viewed the effective information can imagine how the medical condition is recovered from the medical history information displayed on the display screen. Moreover, the consumer's imagination in this case can take advantage of the tendency to overestimate the effect or effect by substituting oneself for the position of the user who explains the effect or effect, The effect or efficacy can be strongly recognized.

The information provider provides the product-related information and responds to the inquiry from the consumer, and the information provider provides the information of the inquired consumer to the product seller who sells the product. By providing product information to a consumer who has made an inquiry to the information provider by the product seller, the information provider can provide the consumer with correct product-related information without any restrictions. It is possible to teach consumers the correct knowledge.

Further, the information provider registers the personal information of the inquired consumer in the information management device, and the product seller provides the consumer with the product information based on the information registered in the information management device. In this case, it is possible to omit the work of registering the consumer's personal information by the product seller, reduce the work effort, and suppress the occurrence of an input error.

In order to register the purchaser who purchased the product on the basis of the product information provided by the product seller in the information management device and to regularly provide the registered purchaser with the product information, first. When the extraction means for extracting the purchaser who has passed the predetermined period from the day of providing the product information is provided, the purchaser having a high purchase probability of the product can be regularly urged to purchase the product, It is possible to improve sales efficiency. Moreover, it is possible to regularly follow up with the purchaser, and the consumer's trust in the product seller can be won.

Further, when the registration deleting means for deleting the registration information from the information management device is provided to the purchaser who has stopped purchasing the product for a certain period, the registrant who is not likely to purchase the product is accurately deleted. Therefore, it is possible to prevent a decrease in sales efficiency caused by urging the registered person to purchase a product.

[0019]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is an explanatory diagram showing a relationship among a consumer A, an information provider B, and a product seller C according to the present invention. In the following, in order to clearly explain the situation, the product sold by the product seller C will be described as a health food that can maintain or improve the health condition of the user of the product. The products sold by the product seller C are not limited to health foods, and may be clothing and accessories useful for maintaining or improving health, or health equipment used for slight exercise.

First, the merchandise seller C informs the information provider B of the information such as the effect or efficacy of the ingredients contained in the health food that the merchandise seller C wants to sell to the consumer A. Request creation of information provision material (step S1). Here, information on the effect or efficacy of the components contained in the health food is the product-related information. That is,
Product-related information is not information about the health food product itself,
It is indirect information about the effect or efficacy of one component that is a constituent of a product.

For example, when the health food is shark liver oil, information that squalene contained in shark liver oil has the effect of making blood smooth, or ingestion of squalene improves blood circulation in the body. Product-related information includes information that can be caused, and further that information that lifestyle-related diseases can be suppressed by improving blood circulation.

The information provider B collects information on the effect of predetermined components contained in the health food on health based on the request from the product seller C, and prepares an information providing material. The information providing material is created in the form of video data that can be displayed as a video on a display screen of a video display device such as a television, and the product data is provided to the consumer A by broadcasting the video data on the television. (Step S
2).

For example, in the case of shark liver oil described above, images showing changes in blood condition by collecting blood before and after ingestion of shark liver oil containing squalene, and expert images of shark liver oil and squalene It is an explanatory video, or a video recording the experiences of people who have taken shark liver oil. These images are combined to form a series of images for information provision.

Since the information providing material is configured to provide only the product-related information, the consumer A can obtain the knowledge that there is a good method for maintaining or improving health. However, since the information providing material does not provide the information about the product itself, the consumer A cannot obtain clear information as to what to specifically execute, and therefore, the executing means is requested. You can make a strong interest.

In the information providing material, the product related information is provided and the contact information for accepting the inquiry about the product related information is displayed on the display screen at the same time. In this embodiment, the contact information is the telephone number information of the inquiry reception window provided by the information provider B to receive the inquiry from the consumer A by telephone, and the person in charge who waits at the inquiry reception window , Is configured to respond to the inquiry about the product-related information from the consumer A by telephone.

In particular, as shown in FIG. 2, the inquiry destination information is inserted into the image of the product-related information consisting of the effective information J1 which attracts the attention of the consumer A among the product-related information, and is effective as the inquiry destination information J2. The information J1 and the information J1 are configured to be displayed on the display screen at the same time.

Therefore, the inquiry information J2 is simultaneously displayed while the effective information J1 that the consumer A is very interested in is displayed, so that the consumer A becomes more excited as the effective information J1 is viewed. The number of inquiries to the inquiry reception counter can be dramatically increased by executing the inquiry in a psychological state of trying to make an inquiry based on the inquiry destination information J2.

As will be described later, inquiries to the inquiry reception window are also for selecting the consumer A as a customer. As the number of inquiries to the inquiry reception window increases, the consumption of purchasing a product increases. The possibility that the person A can be acquired can be increased.

Here, the effective information J1 is information composed of an image explaining the effect or effect that the user who is ingesting the health food himself has experienced. In addition, as shown in FIG. 2, the image providing the effective information J1 includes, as shown in FIG. 2, the history information J3 that the user had before the healthy food was consumed and was resolved with the intake of the healthy food. It is displayed by.

For example, in the case of the shark liver oil mentioned above, the effective information J1 is an interview video of the experience story of the user who is ingesting the shark liver oil. In the interview video, the user himself explains the effect or effect obtained by ingesting shark liver oil, and the image of daily action that can be newly made by the effect or effect obtained, for example, stiff shoulders work badly. By superimposing the images of the users who were having trouble getting to work easily and the users who were too tired to take care of their grandchildren and enjoyed playing with their grandchildren In addition, in the interview video, the history information J3 such as "terrible stiff shoulder" or "whole body fatigue" is displayed in text information.

Therefore, the consumer A who has viewed the effective information J1 is provided with the pre-existing condition information J3 consisting of text information and the pre-existing condition elimination information consisting of video and audio at the same time, thereby agitating the imagination of the consumer A. It is possible to imagine how the user displayed on the display screen has recovered from the state of the medical history information J3. Moreover, in the consumer's imagination in this case, it is possible to take advantage of the fact that the consumer A tends to imagine a larger effect or effect by substituting the user's position in the image for imagination. The effect can be strongly recognized.

As described above, the consumer A who is interested in the product-related information by viewing the information-providing material and wants to make an inquiry about the product-related information makes an inquiry displayed on the display screen by using the telephone. The information provider B is inquired based on the destination information J2 (step S3).

Person in charge of inquiry reception desk b of information provider B
In responding to the inquiry from the consumer A, first,
The personal information of the consumer A who made the inquiry, that is, information such as name, age or date of birth, address, telephone number, etc. is heard and registered in the customer management database D in the information management server which is the information management device (step. S4). Although not shown in the figure, the person in charge of inquiry reception window b performs a required input work using the inquiry reception window client device connected to the information management server to register the personal information in the customer management database D.

The telephone number information may be automatically acquired by allowing the consumer A to make a telephone call in the telephone number notification state, and may be automatically registered in the customer management database D. Thus, by reliably acquiring the telephone number information, the consumer A can be specified by the telephone number, and the telephone number can be used as the ID number for identifying the consumer A. In particular, as described below,
Until the product provider C sells the product to the consumer A, the only means for surely contacting the consumer A is a telephone using this telephone number, and the telephone number information is automatically provided. By acquiring it, it is possible to prevent registration of wrong telephone number information and improve the accuracy of the telephone number information.

After registration of the personal information of the consumer A, the inquiry reception counter person in charge b responds to the inquiry from the consumer A. In particular, when the product sold by the product seller C is a health food, most of the inquiries request the product information, and the inquiry reception desk person in charge b is based on the product-related information provided to the consumer A. To provide consumers with information on products that have become.

Further, the inquiry reception counter person in charge b asks whether or not the consumer A requests the communication from the product seller C (step S5), and the consumer A requests the communication from the product seller C. In this case, the client device for inquiry reception window is used to perform contact registration in the customer management database D (step S6).

When the information management server detects that the contact-necessary registration is made in the customer management database D, the sales staff client used by the sales staff c1 of the merchandise seller C connected to the information management server. Notification is sent that there is a consumer A who has been registered for contact with the device (step S).
7).

The contact notification may be made by sending a contact notification e-mail from the information management server to the sales staff client device, or by displaying a message on the display screen 10 of the sales staff client device. This may be done by displaying the notification required pop-up screen 11 as shown in FIG.

Here, the information management server is configured to automatically select one sales staff member c1 from a plurality of sales staff members c1 and make a notification that a contact is required. Especially in this embodiment,
The sales staff member c1 is divided into a plurality of groups, each group consisting of 5 to 10 people, and the information management server handles each of the consumers A of an approximately equal number, and within each group. Adjust each sales person c1 to handle approximately equal number of consumers A
It is configured to automatically select the first sales representative c1.

The sales representative c1 thus selected is basically configured to be automatically registered as the representative of the consumer A. Therefore, as will be described later, when the sales person c1 makes a telephone call to the consumer separately, the consumer A always has a telephone call from the same sales person c1 so that he / she can purchase the product with confidence. You can

On the other hand, the sales staff member c1 uses the client device for sales staff member who is used by the sales staff member c1 to view only the information of the consumer A who is in charge of the sales staff member, and the other sales staff member The information of the consumer A who is in charge of the person in charge c1 is basically not allowed to be viewed to prevent leakage of information from the person in charge of sales c1. That is, when the client device for the sales staff member is started, the sales staff member c1 is authenticated by inputting the ID and password set in advance for each sales staff member c1 to authenticate the sales staff member c1 and activate the restriction on information browsing. There is.

On the contact notification e-mail or the contact notification pop-up screen 11, the personal information of the consumer A input by the person in charge b of the inquiry reception counter, that is, the name, age or date of birth of the consumer A, and address. , Information such as telephone number is displayed, and the sales representative c1 is displayed for the displayed consumer A.
Enables immediate telephone contact (step S8).

In particular, the same information management server accepts contact-necessary registration to the customer management database D, and
By informing the required sales person c1 based on the contact required registration, when the inquiry by the consumer A to the inquiry reception desk person in charge b is completed, the sales person c1 immediately receives the notice in need of contact. Since it is possible to make a return call to the consumer A and make a call before the consumer A who has made an inquiry to the inquiry reception desk person in charge b leaves the telephone line, the sales person c1 The consumer A can be surely caught.

At this time, by selecting the telephone number information 12 of the consumer A displayed on the contact notification e-mail or the contact notification pop-up screen 11, the sales representative client device makes a call by the automatic dial function. It is configured accordingly. Since the telephone number information 12 is the telephone number information obtained by the consumer A making a call in the telephone number notification state as described above, there is no error, and the telephone number information 12 is selected. By making a phone call, it is possible to prevent a wrong phone call due to a mistake in inputting a phone number, and it is possible to reliably make a phone call to the consumer A who needs a phone call.

Further, the client device for sales staff is
After activating the automatic dial function, the screen shown in Fig.
It is configured to display the order information input screen 20 shown in.

The order information input screen 20 has a customer information column 21, a product purchase information column 22, a delivery destination information column 23 in order from the top.
It consists of the payment information column 24, and the sales person c1 confirms in the customer information column 21 of the order information input screen 20 whether the caller is surely the required consumer A. If not, the product information can be provided to the consumer A and the purchase of the product can be recommended.

When the consumer A desires to purchase the product (step S9), the sales staff member c1 asks the consumer A for the product information and the purchase quantity information he / she desires to purchase, and then the order information input screen 20. That information is entered in the required input fields in the item purchase information field 22 of. If you are purchasing multiple products and the product input fields are insufficient, enter the order information input screen 20
By selecting the "Add Product" button 25 provided in
The product input fields are configured so that they can be increased as needed. Further, the product purchase information column 22 is configured to automatically calculate consumption tax, shipping fare, various charges, total amount, etc., when a purchased product is input.

Next, the sales staff member c1 hears the delivery destination information of the product from the consumer A and inputs it into the required input field in the delivery destination information field 23 of the order information input screen 20. In addition,
In the delivery destination information column 23, by default, the name information or the address information in the customer information column 21 is configured to be automatically input as the recipient name information or the delivery destination address information, etc. Can be reduced.

Next, the sales staff member c1 asks the consumer A for the payment method information of the product price and inputs it into the required input field in the payment information field 24 of the order information input screen 20.

In this way, after the required information has been entered in the product purchase information column 22, the delivery destination information column 23, and the payment information column 24, the "purchase information" provided at the bottom of the order information input screen 20 is displayed. By selecting the "Register" button 26, a purchase confirmation screen (not shown) is displayed on the display screen of the salesperson client device, and the salesperson c1 repeats the description on the purchase confirmation screen to the consumer A. Check for any mistakes.

At the same time, the salesperson client device is constructed so as to automatically detect a formative input error or an error such as an omission of input and notify the error so as to prompt a correct input.

If there is an error, the order information input screen 20
Return to and re-enter, and if there is no mistake, select the "order" button provided on the purchase confirmation screen,
Product order registration is performed in the customer management database D of the information management server (step S10).

When a new product order registration is performed, the information management server uses the registered contents as the shipping request information and the shipping manager.
The shipping manager client device used by c2 is notified of the required shipping (step S11). It should be noted that the notification of the necessity of shipping may be issued every time the product order registration is generated, or the product order registration may be collectively performed every predetermined time. In addition, the notification of the need for shipping may be sent by sending an e-mail notification of the need for shipping to the client device for the shipping manager, as in the notification of the need for contacting. It may be performed by displaying a shipping notification pop-up screen (not shown).

The shipping manager c2, which has received the notification that shipping is required, carries out the shipping procedure of the product by the shipping company and ships the product (step S12). The consumer A who has received the shipped product is configured to manage as the purchaser a in the information management server after the first purchase of the product.

When the product is delivered, the product order postcard (not shown) is packed together with the product, and when the purchaser a wants more products, the product order postcard is sent to the product provider. The item can be ordered by mailing to C (step S13).

The order manager c3 of the product provider C who received the product order postcard, based on the received product order postcard,
Customer management database D of the information management server using the client device for the shipping manager used by the order manager c3
Product order registration is performed (step S14).

When a new product order is registered, the information management server notifies the shipping manager client device used by the shipping manager c2 of the registered contents as shipping request information in the same manner as described above. (Step S11),
The product is configured to be shipped (step S1)
2).

It should be noted that the order request made by the purchaser a to the order manager c3 is not limited to the above-mentioned product order postcard, but may be a newspaper advertisement, a newspaper insert advertisement, a direct mail, an advertisement on a homepage on the Internet, or a news mail. For example, an appropriate advertising medium may be used, and similarly, the order manager c3 can register product orders in the customer management database D of the information management server.

As described above, the information provider B provides the product-related information and responds to the inquiry from the consumer A, and the information provider B sends the inquired information on the consumer A to the product seller C. The product seller C provides the product information to the consumer A who made an inquiry to the information provider B, so that the information provider B can obtain the correct product without any restrictions. Consumer A can provide relevant information
Can teach correct knowledge to.

Then, the product seller C is interested in the product-related information and conducts a sales activity to the consumer A who made an inquiry to the information provider B, so that the consumer who has a high probability of purchasing the product. Since only A can be selected for the business activity, the business efficiency can be improved.

In other words, having the consumer A make an inquiry to the information provider B also means that the consumer A having a high purchase probability is automatically selected, and this is utilized. To improve sales efficiency.

In the above description, the merchandise provider C has at least the sales person c1, the shipping manager c2, and the order manager c3.
There are three types of persons in charge, but each person does not necessarily have to be a separate person, and may also serve concurrently.

Depending on the type of product to be handled, the product provider C and the information provider B may be the same, and one person may be the inquiry reception counter person in charge b, the sales person in charge c1,
The shipping manager c2 and the order manager c3 may all serve concurrently.

For the consumer A who has become the purchaser a as described above, the sales staff member c1 periodically makes a telephone call to inquire about impressions and complaints regarding the product, and at the same time, re-confirms the product. I try to encourage purchase.

That is, the sales staff member c1 activates the client device for the sales staff member at the start of work, and then, as shown in FIG. Is accessed, and extraction processing is performed to list the purchaser a who makes a telephone contact on that day (step T1).

Along with the extraction processing, the sales contact client device is configured to display the telephone contact list screen 30 as shown in FIG. 6 on the display screen (step T2).

That is, when the extraction process is started, the information management server, during the predetermined period (two months in this embodiment) of the purchaser a who is in charge of the predetermined sales person c1, purchases the product. Of the purchaser a who has not purchased or the purchaser a who has not made a telephone contact from the sales person c1 is listed and the telephone contact list screen 30 is displayed on the display screen of the client device for the sales person. It is configured to show.

The telephone contact list screen 30 is configured to display a contact list 31 that lists the customer number, customer name, and last purchase date of the purchaser a extracted by the extraction process.

Further, the contact list 31 is provided with a "purchase procedure" check button, a "no response" check button, and a "buy stop" check button, respectively.
After making a telephone contact with the purchaser a of each customer name described in 31, any one of the check buttons is selected, and the progress of the telephone contact can be confirmed.

Each customer name in the contact list 31 is a link button, and by selecting the customer name to make a call, the client device for the sales representative automatically uses the automatic dialing function to the purchaser a of the customer name. It is configured to make phone calls.

Furthermore, the client device for sales staff is configured to display the customer chart screen 40 shown in FIG. 7 on the display screen when the operation of the automatic dialing function is started.

The customer chart screen 40 is composed of a customer information display section 41, a contact result input section 42, and a purchase history display section 43 in order from the top. In the customer information display column 41, the information provider B
Is configured to display the personal information registered in the customer management database D by the person in charge of the inquiry reception desk b.
The sales staff member c1 confirms in the customer information display column 41 of the customer chart screen 40 whether the caller is surely the required purchaser a. If there is no problem, the sales staff member c1 confirms that While confirming the purchased product information described in the purchase history display field 43 of the screen 40, the purchaser a is asked about impressions or complaints about the product (step T3).

Then, the salesperson c1 inquires of the purchaser a whether he / she intends to continue to purchase the merchandise. If the purchaser a has a purchase request, the salesperson c1 Selects the "purchase merchandise" button 42a provided in the contact result input section 42 of the customer chart screen 40 to display the order information input screen 20 shown in FIG. 4 on the display screen of the client device for the sales representative. (Step T4).

Here, the ordering information input screen 20 is configured to automatically input and display the information at the time of the last purchase of the product by default. That is, since the purchaser a is likely to continue to purchase the product that has been purchased once, the labor of the input work can be reduced by automatically inputting the information of the previous product purchase on the order information input screen 20. Can be reduced.

If the purchaser a desires to purchase a product different from the product purchased last time, or if he / she desires a delivery destination different from the last time, or if he / she wants a payment method different from the last time, The sales staff member c1 uses the product purchase information column 22 or the delivery destination information column 23 of the order information input screen 20,
Alternatively, an appropriate input operation is performed in the payment information column 24, and product order registration is performed in the customer management database D of the information management server as described above (step T5).

When a new merchandise order registration is performed, the information management server notifies the shipping manager client device used by the shipping manager c2 of the registered contents as shipping request information in the same manner as described above. (Step T6), and the product is configured to be shipped (Step T7).

Further, by registering the product order in the customer management database D of the information management server, the "purchase procedure" check button on the telephone contact list screen 30 is automatically selected and a check mark is added. There is.

On the other hand, when the purchaser a does not answer the call or the purchaser a is absent even though the purchaser a is called, the sales staff member c1 displays the customer chart screen. "No answer" button 42b provided on the contact result input section 42 of 40
Select. As a result, the sales representative client device disconnects the call and automatically puts a check mark on the "no answer" check button on the telephone contact list screen 30.

Further, even if the purchaser a answers the telephone, if the purchaser a desires to suspend the purchase of the product, the sales representative c1 is provided in the contact result input section 42 of the customer chart screen 40. Select the "pause purchase" button 42c. This allows
The client device for the sales person disconnects the call and automatically puts a check mark on the “pause suspension” check button on the telephone contact list screen 30.

In this way, the sales person c1 makes a telephone call to all the customers in the contact list 31 displayed on the telephone contact list screen 30, and the purchaser a who has a high purchase probability of the product. Can be regularly encouraged to purchase products,
It is possible to improve sales efficiency. Moreover, the purchaser a
Can feel that he / she has received sufficient after-sales service from the merchandise seller C, and can earn the trust of the buyer a.

For the buyer a who has not responded, the telephone contact is repeatedly made at predetermined intervals such as every day or every other day. It is configured to make a telephone call by changing the time when it seems to be at home, such as at night.

For a purchaser a who has been in a non-responsive state for a long period of time, or a purchaser a who has been in a purchase suspended state of a product for a long period of time, the purchaser a who has stopped purchasing a product for a predetermined period of time is The registration information extracted by automatic extraction and registered in the customer management database D of the information management server of the purchaser a is once deleted. This is the registration deleting means.

Therefore, it is possible to accurately delete the registrants who are not likely to purchase the merchandise, and it is possible to prevent the business efficiency from being lowered by urging the registrants to purchase the product.

[0085]

According to the first aspect of the invention, the product related information related to the product is provided to the consumer, and the product information is provided to the consumer who makes an inquiry about the product related information. A method of selling a product to a consumer who wants to purchase the product, the product-related information is provided by displaying it as a video on a display screen of a video display device, and effective information that attracts the consumer's attention. By inserting the contact information in the video of the product-related information consisting of, and displaying the effective information and the contact information on the display screen at the same time to provide the information, the consumer who is interested in the effective information, Since it is possible to easily make an inquiry immediately based on the inquiry destination information, it is possible to receive many inquiries from consumers and increase the possibility of acquiring consumers who purchase products.

According to the invention of claim 2, the product is a health supplement product capable of maintaining or improving the health condition of the user of the product, and the effective information is at least included in the health supplement product. By using the effect information or efficacy information of one component, it is possible to provide consumers with the knowledge that the component is effective in maintaining and promoting health, so advertise the product directly. Instead, it can instill a good image of the product in the consumer. Therefore, even if the health supplement product is a product that does not directly claim the effect or efficacy, such as a health food,
Can be advertised indirectly.

According to the third aspect of the present invention, the effective information is information consisting of an image explaining the effect or effect that the user who used the health supplement product has experienced.
By displaying the medical history information that was available before using the health supplement product in text on the same image, the consumer who viewed the effective information can view the medical condition from the medical history information displayed on the display screen. It can be made to imagine that the person has recovered, and the consumer's imagination in this case can be made to strongly recognize the effect or effect by utilizing the tendency to imagine the effect or effect more largely.

According to the invention of claim 4, the information provider provides the product-related information and responds to the inquiry from the consumer, and the information provider provides the information of the consumer who made the inquiry to the product. By providing the information to the product seller who sells it, and providing the product information to the consumer who made an inquiry to the information provider, the information provider is correct without any restrictions. Product-related information can be provided, and consumers can be taught the correct knowledge.

According to the invention of claim 5, the information provider registers the personal information of the inquired consumer in the information management device, and the merchandise seller is based on the information registered in the information management device. By providing product information to consumers,
Since the work of registering the personal information of the consumer by the product seller can be omitted, the work effort can be reduced and the occurrence of input errors can be suppressed.

According to the invention described in claim 6, the purchaser who purchased the product is registered in the information management device on the basis of the product information provided by the product seller, and the registered purchaser is periodically notified. In order to provide the product information to the customer, the extraction means for extracting the purchaser who has passed a predetermined period from the day when the product information is provided first The product purchase can be promoted, and the sales efficiency can be improved.

According to the invention described in claim 7, by providing the registration deleting means for deleting the registration information from the information management device to the purchaser who has stopped purchasing the product for a certain period of time, the purchase of the product is expected. Unregistered registrants can be accurately deleted, and it is possible to prevent a decrease in sales efficiency caused by urging such registrants to purchase products.

[Brief description of drawings]

FIG. 1 is an explanatory diagram illustrating a flow of a product selling method according to the present invention.

FIG. 2 is an explanatory diagram of a display screen displaying valid information.

FIG. 3 is an explanatory diagram of a notification required pop-up screen.

FIG. 4 is an explanatory diagram of an order information input screen.

FIG. 5 is an explanatory diagram illustrating a flow of a product selling method for a purchaser.

FIG. 6 is an explanatory diagram of a telephone contact list screen.

FIG. 7 is an explanatory diagram of a customer chart screen.

[Explanation of symbols]

A consumer a purchaser B Information provider b Contact person in charge of inquiries C product seller c1 sales representative c2 shipping manager c3 Order manager D Customer management database 11 Notification required pop-up screen 20 Order information input screen

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04N 7/173 640 F term (reference) 5C063 AB03 AB07 AC01 AC10 DA03 EB35 5C064 BA07 BB10 BC16 BC23 BD02 BD08

Claims (7)

[Claims] 1. A product-related information related to a product is provided to a consumer, a product information is provided to a consumer who makes an inquiry about the product-related information, and a consumer who wants to purchase the product is provided. A product selling method for selling products, in which product-related information is provided by displaying it as a video on the display screen of the video display device, and inquiring in the video of the product-related information consisting of effective information that attracts the attention of consumers A method of selling a product, characterized by inserting the destination information and simultaneously displaying the valid information and the contact information on the display screen to provide the information. 2. The product is a health supplement product that can maintain or improve the health condition of the user of the product, and the effective information is at least one component included in the health supplement product. The merchandise selling method according to claim 1, wherein the merchandise selling method is effect information or efficacy information that the user has. 3. The effective information is information including a video explaining the effect or efficacy that the user who has used the health supplement product has experienced, and before the health supplement product is used in the image. The merchandise selling method according to claim 2, wherein the existing disease information that the user has is displayed in characters. 4. The information provider provides merchandise-related information and responds to inquiries from consumers, and the information provider makes inquiries to merchandise sellers who sell merchandise. The product selling method according to any one of claims 1 to 3, wherein the product seller provides the product information to the consumer who has made an inquiry to the information provider. 5. The information provider registers the personal information of the inquired consumer in the information management device, and the product seller provides the consumer with the product information based on the information registered in the information management device. The method for selling goods according to claim 4, wherein: 6. A purchaser who purchases a product based on provision of product information from a product seller is registered in the information management device, and the registered purchaser is regularly provided with the product information. The product selling method according to claim 5, further comprising extraction means for extracting a purchaser who has passed a predetermined period from the day when the product information is first provided. 7. The product selling method according to claim 6, further comprising registration deletion means for deleting registration information from the information management device for a purchaser who has stopped purchasing products for a certain period.