JP2003288460A - Questionnaire device, questionnaire program and questionnaire method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily perform questionnaires survey only to specific target persons. <P>SOLUTION: A questionnaire device 2 is provided with a DB 11 for storing member information including member identification information for identifying respective members and transmission destination information for transmitting the questionnaires of the respective members and merchandise purchase information associated with merchandise purchased by the respective members, a member extraction means 13 for retrieving the database DB 11 based on the information associated with merchandise designated as a retrieval condition, and for extracting the members who has purchased the relevant merchandise, a questionnaire transmission means 14 for transmitting information associated with the questionnaires based on the transmission destination information of the members extracted by the member extraction means 13, and an answer recording means 15 for recording information associated with answers to the questionnaires transmitted from the respective members in the DB 11. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a questionnaire device, a questionnaire program and a questionnaire method for executing a questionnaire through a communication line.

[0002]

2. Description of the Related Art Questionnaires for market research targeting general consumers are conducted in various industries. In recent years, since information terminals that can be connected to the Internet, such as personal computers and mobile phones, have become widespread, this type of questionnaire is often carried out on the Internet. The Internet is for people of all ages,
Since it is used by an unspecified number of people such as people of various occupations, it is suitable for conducting a questionnaire for an unspecified number of people.

When conducting a questionnaire, for example, a questionnaire implementer prepares a questionnaire form on his or her home page. The survey taker accesses the survey taker's home page, inputs the response according to the survey form prepared on the home page, and sends it. The questionnaire implementer receives and totals the transmitted answers.

[0004]

However, in the above-mentioned conventional questionnaire method using the Internet, it is easy to carry out a questionnaire targeting an unspecified large number, but it is difficult to carry out a questionnaire targeting a specific person. This is because, in general, the home page is accessed by an unspecified number of people, and it is difficult to obtain answers to the questionnaire only from specific people.

Therefore, although the above-mentioned conventional questionnaire method can perform the overall marketing research, it is not suitable for the pinpoint marketing research in which the target person is narrowed down to a specific person. It is also a difficult task to narrow down the answers to a specific person from the answers obtained from an unspecified large number of people and to aggregate them.

[0006] Therefore, the present invention provides a questionnaire device, a questionnaire program and a questionnaire method capable of easily carrying out a questionnaire only to a specific target person.

[0007]

[Means for Solving the Problems] A questionnaire device of the present invention includes member information including member identification information for identifying each member and destination information for transmitting a questionnaire of each member and each member purchased. A database that stores product purchase information about products, and a member extraction unit that searches the database based on information about products specified as search conditions and extracts members who purchased the products, and members extracted by the member extraction unit. And means for transmitting information on the questionnaire based on the destination information, and answer recording means for recording in the database the information on the answers to the questionnaire transmitted from each member.

According to the questionnaire method of the present invention, the member information including the member identification information for identifying each member and the destination information for transmitting the questionnaire of each member and the product purchase information regarding the product purchased by each member are provided. The database to be stored is searched based on the information about the product specified as the search condition, the step of extracting the member who purchased the corresponding product, and the information about the questionnaire is transmitted based on the extracted destination information of the member. The method includes the steps of recording information about the answers to the questionnaire sent from each member in a database.

Here, the database is a database in which the prospective purchaser of a product is a member and member identification information for identifying the member and transmission destination information for transmitting a questionnaire to the member are registered in advance. . In addition, when each member purchases a product, product purchase information regarding the purchased product is sequentially registered in this database in association with the member identification information of each member.

According to the present invention, by specifying information about a product as a condition for searching for a specific subject who conducts a questionnaire, the database is searched based on the specified product and the corresponding product is purchased. The members who have done so are extracted, information about the questionnaire is sent based on the extracted destination information of the members, and information about the answers to the questionnaire sent from each member is recorded in the database based on the information about the sent questionnaire. To be done. That is, according to the present invention, it is possible to easily carry out a questionnaire only to a specific target person who has automatically purchased the product by simply specifying information about the product as a search condition.

Further, in the questionnaire device of the present invention, the answer extraction means for extracting the information about the answer of each questionnaire from the database, the analyzing means for analyzing the information about the answer of each questionnaire extracted by the answer extracting means, and the analyzing means. It is desirable to further include means for outputting the analysis result.

On the other hand, in the questionnaire method of the present invention, a step of extracting information about the answers of each questionnaire from the database, a step of analyzing the extracted information about the answers of each questionnaire, and a step of outputting the results of this analysis. It is desirable to further include

According to these aspects of the invention, information about the answers to the questionnaires is extracted from the database, the extracted information about the answers to the questionnaire is analyzed, and the result of this analysis is output. That is, according to the present invention, it is possible to obtain the analysis result for each questionnaire accumulated in the database.

Further, it is desirable that the questionnaire device of the present invention comprises a purchase information recording means for recording in the database the product purchase information transmitted together with the member identification information of each member from the terminal of the product store.

On the other hand, the questionnaire method of the present invention preferably further includes a step of recording in the database the product purchase information transmitted together with the member identification information of each member from the terminal of the product store.

According to these inventions, when each member purchases a product at a product store, product purchase information regarding the product purchased by each member is automatically recorded in the database,
It is possible to conduct a questionnaire based on the latest registered product purchase information. Also, regarding the analysis of the questionnaire, it is possible to obtain the analysis result based on the latest registered product purchase information.

In addition, the questionnaire device having the above-mentioned structure purchases merchandise related to merchandise purchased by each member and member information including member identification information for identifying each member and destination information for transmitting the questionnaire of each member. A computer that can access a database that stores information is searched by the database based on the information about the product specified as the search condition, and is extracted by the member extracting unit that extracts the member who purchased the corresponding product and the member extracting unit. Execute a questionnaire program on the computer to function as a means for transmitting information about the questionnaire based on the destination information of the member and an answer recording means for recording information about the answers of the questionnaire sent from each member in the database It can also be realized.

Further, this questionnaire program is searched by a database based on the product or member information designated as the search condition, and is extracted by the answer extracting means and the answer extracting means for extracting the information regarding the answer to the questionnaire of the corresponding member. It is also possible to make the computer further function as an analyzing means for analyzing the information regarding the answer to the questionnaire and a means for outputting the result analyzed by the analyzing means to the output device.

Further, the questionnaire program is to further function the computer as a purchase information recording means for recording in the database the product purchase information transmitted together with the member identification information of each member from the terminal of the product store. Is also possible.

[0020]

1 is a block diagram of a questionnaire system according to an embodiment of the present invention. In FIG.
The questionnaire system according to the embodiment of the present invention is mainly used for POs arranged in drug stores, convenience stores, merchandise stores such as supermarkets and department stores.
S (Point Of Sale) point-of-sale terminal 1, a questionnaire device 2 that aggregates information transmitted from the POS terminal 1 of each merchandise store and performs various processes, and purchases merchandise at each merchandise store The mobile phone device 3 used by the member is used. An operation terminal 4 having a keyboard 4a as an input device and a display 4b as a display device, and a printer 5 as a printing device are connected to the questionnaire device 2.

The POS terminal 1 includes a bar code reader 1a for reading a bar code. A membership card 6 with a barcode 6a printed in advance is distributed to each member. The barcode 6a is an encoded member number as member identification information for identifying each member. Further, the product 7 sold at each product store is provided with a bar code 7a in which product identification information for identifying each product is encoded in advance.

When each member purchases the product 7 at the product store, the bar code reader 1a reads the bar code 7a of the product 7 and the bar code 6a of the member card 6. The barcodes 6a and 7a read by the barcode reader 1a are decoded into a member number and product identification information, respectively. POS terminal 1
Is for creating merchandise purchase information about the merchandise 7 purchased by each member based on this merchandise identification information, and transmitting it together with the member number to the questionnaire device 2 via a communication line (not shown).

The questionnaire device 2 searches the DB 11 according to an instruction from the database (DB) 11 for accumulating various information, the purchase information recording means 12 for recording the information received from the POS terminal 1 in the DB 11, and the operation terminal 4 to extract members. The member extraction means 13 and the questionnaire transmission means 14 for transmitting information about the questionnaire to the member's mobile phone device 3 extracted by the member extraction means 13, and the answers of the questionnaire transmitted by the member's mobile phone device 3 to the DB 11. The answer recording means 15 for recording and the DB by the instruction of the operation terminal
Answer extracting means 16 for searching 11 for extracting the answer of each questionnaire, analyzing means 17 for analyzing the answer of each questionnaire extracted by the answer extracting means 16, and analyzing means 17
The output means 18 is provided for outputting the analysis result by the operation terminal 4 or the printer 5.

In the DB 11, as membership information of each member, a member number, name, sex, date of birth, mobile phone number, home phone number, home facsimile number, mail address, postal code, address, mobile phone type are stored in advance. Name, mobile phone manufacturer name, password, etc. are registered. Here, the e-mail address is transmission destination information for transmitting information regarding the questionnaire to each member, and in the present embodiment, is an e-mail address of the mobile phone device 3 of each member.

The purchase information recording means 12 is means for recording the product purchase information received from the POS terminal 1 in the DB 11 based on the member number received together with the product purchase information. Here, the product purchase information recorded in the DB 11 is product information such as the manufacturer name, classification, product name and number of products of the purchased product, and the store area and store name of the product store where each product was purchased. Information about the dealer.

The member extracting means 13 is a means for searching the DB 11 based on the information on the product designated as the search condition by the operation terminal 4 and extracting the member who purchased the corresponding product. Here, the search condition when designating a product can be set based on the product name of the product itself as information about the product or other product information registered in the DB 11. In addition to this, it is also possible to set it by the store information on the store where the respective products were purchased.

The questionnaire transmitting means 14 refers to the DB 11 for the members extracted by the member extracting means 13,
This is a means for transmitting information about the questionnaire as an electronic mail to the mail address of the mobile phone device 3 registered as the destination information. The information about the questionnaire transmitted here is the data of the question content of the questionnaire itself, or the URL (Uni) for accessing the web page on which the question content of the questionnaire is posted.
form resource locator) data and the like.

Therefore, in the case of the data of the question content itself of the questionnaire, the mobile phone device 3 which has received the electronic mail including these data transmits the answer of the questionnaire to the questionnaire device 2 as a reply to this electronic mail. be able to. Or the received URL
The mobile phone device 3 that has received the e-mail including the data of No. 1 accesses the web page in which the question contents of the questionnaire are posted based on the data of this URL, and inputs the answer of the questionnaire from this web page to input the questionnaire device. 2 can be sent.

The answer recording means 15 is a means for recording in the DB 11 the information regarding the answers to the questionnaire transmitted from each member in association with the member number of each member. Here, the information about the answer to the questionnaire includes not only the data of the answer content itself to the question, but also the data such as the number / symbol representing the answer selected for the alternative set of questions.

The answer extracting means 16 is a means for searching the DB 11 based on the condition designated by the operation terminal 4 and extracting information on the answers of the respective questionnaires.

The analyzing means 17 is means for analyzing the information regarding the answers of the questionnaire extracted by the answer extracting means 16. Here, analysis of information related to questionnaire responses means product, manufacturer, classification, sex, age group,
This is to analyze the sales trends of products and the tastes of members by dividing the answers into categories such as residence areas.

The output means 18 is means for outputting the results analyzed by the analysis means 17 to the display 4b of the operation terminal 4, the printer 5, etc. in the form of a table such as a list or a graph.

Hereinafter, a questionnaire method by the questionnaire system having the above configuration will be described with reference to the flowchart of FIG.

When each member purchases a product at a product store on a daily basis, the member number and the product identification decrypted from the bar code 7a of the product 7 and the bar code 6a of the member card 6 read by the bar code reader 1a. Based on the information, the POS terminal 1 creates product purchase information regarding the product 7 purchased by each member. The product purchase information is periodically transmitted from the POS terminal 1 to the questionnaire device 2 together with the membership number (step S101).

The questionnaire device 2 receives the member number and the product purchase information transmitted from the POS terminal 1, and records them in the DB 11 by the purchase information recording means 12 (step S102).

Then, the questionnaire implementer operates the keyboard 4a of the operation terminal 4 to specify a product as a search condition in order to extract a specific member when carrying out the questionnaire (step S103). FIG. 3 shows an example of a search condition designation screen for issuing a questionnaire. As shown in FIG. 3, on this search condition designation screen, it is possible to specify the manufacturer name, the classification name, and the product name of the purchased product as the search condition for extracting the member who conducts the questionnaire. In addition to this designation, it is possible to designate a member number, name, zip code, gender, age group, store area name, store name, etc. as search conditions.

The member extracting means 13 of the questionnaire device 2 is
The DB 11 is searched based on the search condition designated in step S103, and the members who purchased the corresponding product are extracted (step S104). For example, step S10
Product category "nutritive drink" as search condition in 3
When is specified, the members who have purchased the product corresponding to the category “nutritive drink” of this product are extracted from the DB 11. When the additional search condition is designated in step S103, the member extracting unit 13 extracts the members narrowed down by the additional search condition.

Questionnaire transmitting means 1 of the questionnaire device 2
4 refers to the DB 11 for the member extracted in step S103, and sends the information regarding the questionnaire as an electronic mail to the mail address registered as the destination information (step S105). For example, here, the question content of the questionnaire associated with the information about the questionnaire is the product designated by the questionnaire implementer in step S103 such as "What is your favorite nutritional drink?" It is related to the category "energy drinks".

The members who have received this e-mail by the respective mobile phone devices 3 enter the answer to the questionnaire based on the information about the questionnaire contained in the e-mail and send it to the questionnaire device 2 (step S10).
6).

The answer recording means 15 of the questionnaire device 2 is
The information about the answer to the questionnaire transmitted from the mobile phone device 3 of each member is associated with the member ID of each member and DB1
It is recorded in 1 (step S107).

When analyzing the answers to the questionnaires stored in the DB 11 as described above, the previously executed questionnaire is designated as a search condition by operating the keyboard 4a of the operation terminal 4 (step S108).

The answer extracting means 16 of the questionnaire device 2 is
The DB 11 is searched based on the search condition designated in step S108, and information regarding the answers to the questionnaires is extracted (step S109).

The analyzing means 17 analyzes the information regarding the answers to the questionnaires extracted in step S109 (step S110). For example, the analysis unit 17 categorizes the answers of each questionnaire into products, manufacturers, classifications, sexes, age groups, residence areas, etc., and analyzes the sales tendency of the products and the preference of members. To do.

Then, the analysis result is output to the display 4b of the operation terminal 4 or the printer 5 in the form of a chart such as a list or a graph by the output means 18 (step S111). 4 to 7 each show an output example of the analysis result.

FIG. 4 shows the result of totaling the information regarding the answers to the questionnaires for which the product category "nutritive drink" is designated as the search condition in step S103. In the example shown in Fig. 4, the bar graphs show the results aggregated for each question content "What is your favorite nutritional drink?" And "How much can you drink in a month?" .

In FIG. 5, the product category “nutritive drink” is specified as the search condition in step S103, and information on the answers to the questionnaires given thereto is displayed for each product, manufacturer, classification, sex, and age group. The results are shown by categorizing into different areas and residence areas. In the example shown in FIG. 5, the transition of the presence / absence of answers to the questionnaire is displayed for each aggregation item in a bar graph.

In FIG. 6, in step S103, the category "nutritive drink" of the product is specified as the search condition, and the respondents to the questionnaire made in response thereto are given the member information as sex, age group, prefecture, city. It shows the results aggregated by towns and villages and districts.

FIG. 7 shows the result of totaling all the questionnaires accumulated in the DB 11 for each total item. In the example shown in FIG. 7, a bar graph displays the results of totaling the members who purchased products classified as cosmetics, drinks, baby products, hair care products and health foods by prefecture as total items.

As described above, in the questionnaire system according to the present embodiment, information regarding products such as the manufacturer name, the classification name and the product name of the product purchased by the member is used as a condition for searching for a specific target person who conducts the questionnaire. By simply specifying, it is possible to automatically send the information regarding the questionnaire only to the specific target person who purchased the product, and to easily carry out the questionnaire. That is, according to the present system, it is possible to narrow down the target person to a specific person such as a member who purchased each product and to carry out the questionnaire.

Further, in this system, the answer results to the questionnaire conducted by narrowing down the target person to a specific person in this way are totaled based on the specified search condition,
It is possible to output as a bar graph or the like. The obtained output result is the result of pinpoint marketing research that narrows down the target person, and based on this result, it is further classified by product, manufacturer, classification, sex, age group, residential area, etc. It is possible to make a sales strategy for detailed products.

Further, in this system, when each member purchases a product at a product store, product purchase information regarding the product purchased by each member is sent from the POS terminal 1 to the questionnaire device 2.
Sent to and automatically recorded in DB11,
The questionnaire conducted by this system is based on the latest registered product purchase information. Therefore, the analysis result of the questionnaire is also based on the latest registered product purchase information.

In the present embodiment, the mail address of the member's mobile phone device 3 is registered in the DB 11 as the destination information for transmitting the information regarding the questionnaire, and the registered mobile phone device 3 is used to input the answer to the questionnaire. Although the configuration for transmitting to the questionnaire device 2 has been described, the destination of the information regarding the questionnaire and the terminal used for inputting / transmitting the answer to the questionnaire may be a personal computer or other information terminals.

[0053]

According to the present invention, the following effects can be obtained.

(1) A database for accumulating member information including member identification information for identifying each member and destination information for transmitting a questionnaire of each member and product purchase information regarding products purchased by each member. , Search based on the information about the product specified as the search condition, extract the members who purchased the product, send the information about the questionnaire based on the extracted destination information of the member, and send it from each member By configuring the database to record information related to questionnaire responses, it is possible to easily conduct a questionnaire only to the specific target people who purchased the product, simply by specifying information about the product as a search condition. Becomes

(2) By extracting the information about the answers of each questionnaire from the database, analyzing the extracted information about the answers of the questionnaire, and outputting the analysis result, the pinpoint marketing research of the target person is conducted. With the results obtained, it becomes possible to formulate a sales strategy for detailed products.

(3) The product purchase information transmitted from the terminal of the product store together with the member identification information of each member is recorded in the database, so that the questionnaire based on the latest product purchase information can be carried out. Also, regarding the analysis of the questionnaire, it is possible to obtain the analysis result based on the latest product purchase information.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a questionnaire system according to an embodiment of the present invention.

FIG. 2 is a flow chart of a questionnaire method by the questionnaire system of FIG.

FIG. 3 is a diagram showing an example of a search condition designation screen for issuing a questionnaire.

FIG. 4 is a diagram showing an output example of an analysis result.

FIG. 5 is a diagram showing an output example of an analysis result.

FIG. 6 is a diagram showing an output example of an analysis result.

FIG. 7 is a diagram showing an output example of an analysis result.

[Explanation of symbols]

1 POS terminal 1a Bar code reader 2 Questionnaire 3 mobile phone devices 4 Operating terminal 4a keyboard 4b display 5 printers 6 membership card 6a barcode 7 products 7a barcode 11 Database (DB) 12 Purchase information recording means 13 Member extraction means 14 Questionnaire sending method 15 Answer recording means 16 Answer extraction means 17 Analytical means 18 Output means

Claims (9)

[Claims] 1. A database for accumulating member information including member identification information for identifying each member and destination information for transmitting a questionnaire of each member, and product purchase information regarding products purchased by each member, Regarding the questionnaire based on the member extraction means for searching the database based on the information on the product designated as the search condition and extracting the member who purchased the corresponding product, and the destination information of the member extracted by the member extraction device A questionnaire device comprising: a means for transmitting information; and an answer recording means for recording in the database information regarding answers to a questionnaire sent from each member. 2. An answer extracting means for extracting information about answers of each questionnaire from the database, an analyzing means for analyzing information about answers of each questionnaire extracted by the answer extracting means, and a result of analysis by the analyzing means. The questionnaire device according to claim 1, further comprising output means. 3. The questionnaire device according to claim 1, further comprising purchase information recording means for recording in the database the product purchase information transmitted together with the member identification information of each member from the terminal of the product store. 4. Access to a database for accumulating member information including member identification information for identifying each member and destination information for transmitting a questionnaire of each member and product purchase information regarding products purchased by each member. A possible computer is searched for the database based on the information about the product specified as the search condition, and the member extraction means for extracting the member who purchased the corresponding product, and the destination information of the member extracted by the member extraction means A questionnaire program for functioning as a means for transmitting information on a questionnaire based on the above, and as an answer recording means for recording information on the answers of the questionnaire transmitted from each member in the database. 5. An answer extracting means for extracting information about answers of each questionnaire from the database, an analyzing means for analyzing information about answers of each questionnaire extracted by the answer extracting means, and a result of analysis by the analyzing means. The questionnaire program according to claim 4, which further causes the computer to function as a means for outputting. 6. The method according to claim 4, wherein the computer further functions as purchase information recording means for recording the product purchase information transmitted from the terminal of the product store together with the member identification information of each member in the database. Survey program. 7. A database for accumulating member information including member identification information for identifying each member and destination information for transmitting a questionnaire of each member, and product purchase information regarding products purchased by each member, A step of searching based on the information about the product specified as the search condition and extracting the members who purchased the corresponding product, a step of transmitting information about the questionnaire based on the extracted destination information of the member, and each member Recording the information about the answers of the questionnaire transmitted from the database in the database. 8. The method according to claim 7, further comprising the steps of extracting information about the answers to the questionnaires from the database, analyzing the extracted information about the answers to the questionnaires, and outputting the results of the analysis. The described questionnaire method. 9. The questionnaire method according to claim 7, further comprising the step of recording in the database the product purchase information transmitted together with the member identification information of each member from the terminal of the product store.