JP2003256712A - Menu providing server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a menu providing server capable of promoting a commercial transaction based on user's past behavior pattern. <P>SOLUTION: This menu providing server is provided with a first recording means (recording means 986) for recording the guide information acquired from a shop and including a name of the shop, a first receiving means (transmitting receiving means 965) for receiving the access information indicating that the shop is used from a user side portable terminal 40, a second recording means (recording means 986) for correlating and recording the access information received through the first receiving means (transmitting receiving means 965) and the shop used by the user, and a transmitting means (transmitting receiving means 965) for transmitting a menu including the guide information of the shop of high frequency of use next to the frequency of use of the shop now used by the user, on the basis of the guide information recorded in the first recording means (recording means 986) and the access information recorded in the second recording means (recording means 986). <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a menu providing server, and more particularly to a menu providing server for transmitting a menu including items desired by a user to a mobile terminal on the user side.

[0002]

2. Description of the Related Art Conventionally, when a user places an order for a CD on an Internet site, a book related to the ordered CD or advertisement of another album of the same artist is distributed, or a related product is purchased. Recommended advertising systems are known.

[0003] Further, there is known an advertisement system for articles in which purchase of foodstuffs prompts purchase of related cookware, spices and the like.

Further, in Japanese Patent Laid-Open No. 2000-293423, the order of the menu items is determined according to the number of accesses and the priority by analyzing the access log when the user accesses the home page and setting the priority of the menu item. And change the character attributes for item emphasis,
There is disclosed a homepage menu automatic updating device capable of constantly updating the homepage menu so as to obtain the optimum menu at all times and reducing the burden on the administrator.

[0005]

However, in the conventional advertisement system and the homepage menu automatic updating device disclosed in Japanese Patent Laid-Open No. 2000-293423, the homepage menu is updated based on the behavior pattern of the user. Since it is not possible to do so, there has been a problem that the user cannot provide a menu including items that he or she really needs.

The present invention has been made in view of the above circumstances, and an object thereof is to provide a menu providing server capable of promoting promotion of commercial transactions based on past behavior patterns of one or a plurality of users. I am trying.

Another object of the present invention is to provide a menu providing server which can notify the user of detailed guidance information based on the past usage history of one or more users.

[0008]

[Means for Solving the Problems] In order to achieve the above-mentioned object, the present invention provides a menu of a store or service frequently used by a user based on the history of the store or service used by the user. In the menu providing server to be transmitted to the user side, first recording means for recording guide information including the name of the store or service acquired from the store or service provider side, and the store or service from the user's mobile terminal Based on the first receiving means for receiving access information indicating that the user has used the access information and the access information received via the first receiving means, the number of accesses or the number of accesses for each order of stores or services used by the user. Second recording means for recording the access rate in association with each other, guidance information recorded in the first recording means, and access information recorded in the second recording means. Number or based on the access rate,
The present invention is characterized by further comprising: a transmitting unit that transmits a menu including guide information of a store or service that the user is currently using and the store or service that is frequently used next.

According to the present invention, in the menu providing server, the store used by the user based on the access information indicating that the store or service is received by the first receiving means from the user's portable terminal. Alternatively, the number of accesses or the access rate is associated with each service order and recorded in the second recording unit, and the guide information including the name of the store or the service provider recorded in the first recording unit and the second record. Transmission means for transmitting a menu including guide information for a store or service that the user is currently using, which is frequently used next, based on the number of accesses or access rate recorded in the means. Since it is provided with, it becomes possible to promote the user to promote the commercial transaction based on the past behavior patterns of one or more users.

In order to achieve the above object, the present invention is
Based on the history of the store or service used by the user,
In a menu providing server that sends a menu of a store or service that the user frequently uses to the user side, recording guide information including the name of the store or service acquired from the store or service provider side 1 recording means, a second receiving means for receiving the identification information of the user from the store or the service provider, and the access information indicating that the store or the service has been used, and the second receiving means. Second recording means for recording the number of accesses or access rate in association with each other for each store or service order used by the user based on the received access information, and guidance information recorded in the first recording means. And the second
Based on the number of accesses or the access rate recorded in the recording means of, the menu including the guide information of the store or service that the user is currently using, the store or service that is used most frequently next time is transmitted. And a transmission means.

According to the present invention, in the menu providing server, based on the identification information of the user received by the second receiving means from the store or the service provider and the access information indicating that the store or the service has been used, Guidance information including the name of the store or the service provider recorded in the first recording unit, which is recorded in the second recording unit in association with the access count or access rate for each order of the store or service used by the user And guide information of a store or service that the user frequently uses next, based on the access frequency or access rate recorded in the second recording means. A transmission means for transmitting a menu is provided, so that the user is prompted to promote a commercial transaction based on the past behavior patterns of one or more users. It can become.

Further, in order to achieve the above object, the present invention provides
The first recording means is the name of the store or service acquired from the side of the store or service provider and, if necessary, the location of the store or the like, contact information, category, advertising image, advertising phrase, or reservation homepage. When the address and other guidance information are recorded and the menu request information is acquired from the mobile terminal on the user side, the transmitting means stores the next frequently used store or service of the store or service currently used by the user. The service is characterized in that the name of the service and, if necessary, the location of the store, contact information, category, advertisement image, advertisement phrase, reservation homepage address, or other guide information are transmitted.

According to the present invention, the first recording means is
Record the name of the store or service acquired from the store or service provider and, if necessary, the location of the store, contact information, category, advertising image, advertising phrase, reservation homepage address, or other guidance information. When the transmission means acquires the menu request information from the user's mobile terminal, the name and, if necessary, the next frequently used store or service of the store or service currently used by the user Location, contact information, category, etc. of the store
Since the advertisement image, advertisement phrase, homepage address for reservation, and other guide information are transmitted, detailed guide information based on the past usage history of one or more users is notified to the user. It becomes possible.

[0014]

BEST MODE FOR CARRYING OUT THE INVENTION Preferred embodiments of a menu providing server according to the present invention will be described below in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of a menu providing server system according to the present invention.

As shown in FIG. 1, the menu providing server system includes a portable terminal 40 carried by a user and a portable terminal 4.
0, a base station 42 that wirelessly transmits and receives information, and a base station 4
The communication network 44 connects 2 with a server 90 that provides a menu to the user, and each store or service provider.

For example, when the user is in the club 10 and is wondering which store to go to next, the user operates the portable terminal 40 to establish a communication connection with the server 90 which provides the menu. carry out. Then, from the server 90, the name of the store or service that the user frequently uses next to the store or service currently used, and the location of the store or the like, contact information, category, advertising image, advertising phrase. , Or a menu including a reservation home page address and other guidance information is transmitted, and the narrowed-down menu is displayed on the display unit of the mobile terminal 40.

FIG. 2 shows a block diagram of the signal processing system of the server 90.

According to the figure, the information transmitting / receiving unit of the server 90 (menu providing server) includes a communication network 44 such as a public line.
A transmission / reception unit 965 (transmission unit, first reception unit, second reception unit) for transmitting / receiving information to / from the portable terminal 40 and each store via the communication line 960 is provided.

The server 90 also has a display unit 968 for displaying information such as images and characters for confirmation as necessary.
And a display control means 969 for outputting an image signal for display to the display means 968 based on a command from the information processing means.
I / I that various information input by the administrator through the input unit 974 is read and transmitted to the information processing unit described later, or a display command is output to a notification unit such as an LED based on an instruction from the information processing unit. O975 is provided.

Further, the server 90 controls the entire server 90, receives and records guide information of the store or service, etc.
Information processing means (CPU) 980 for performing processing such as reading, retrieval, transmission, ROM for storing programs for operating the information processing means 980 and various constants, and operations when the information processing means 980 executes processing A memory 981 including a RAM serving as a recording unit serving as an area
And various constants related to the processing of the server 90, its own attribute information on the network, and URL (Uniform Resource Locato).
rs), address, site address, connection information such as gateway information DNS (Domain Name System), and a recording means 9 such as a hard disk having a function of a menu database and a history management database.
86 and a calendar clock 990 that keeps time.

Information processing means 980, as shown in FIG.
The peripheral circuits including the display control unit 969, the I / O 975, the memory 981, the recording unit 986, the calendar clock 990, etc. are connected by the bus 999, and the information processing unit 980 can control each peripheral circuit. Along with
It is possible to control each peripheral device based on the processing program executed by the information processing unit 980. Note that, instead of providing the menu database and the history management server in the recording means 986 of the server 90, the object of the present invention can be achieved by providing them separately in another independent server.

Recording means 986 (first recording means)
Can record guidance information including the name of the store or service acquired from each store or service provider side via the transmission / reception means 965 or the like.

The transmitting / receiving means 965 (first receiving means)
Can receive access information indicating that the store or service has been used from the mobile terminal 40 on the user side. Further, the transmitting / receiving means 965 (second receiving means)
Can receive user identification information and access information indicating that the store or service has been used from each store or service provider.

Recording means 986 (second recording means)
Based on the access information received via the transmitting / receiving unit 965 (first receiving unit, second receiving unit), the number of accesses or the access rate is associated and recorded for each order of stores or services used by the user. It is possible to do.

Further, the transmission / reception means 965 (transmission means) uses the guide information recorded in the recording means 986 (first recording means) and the number of accesses or access recorded in the recording means 986 (second recording means). Based on the rate, it is possible to transmit a menu including guide information of the store or service that the user is currently using and the store or service that is frequently used next.

Recording means 986 (first recording means)
Is the name of each store or service acquired from each store or service provider and, if necessary, the location of the store, etc.
It is possible to record contact information, categories, advertisement images, advertisement phrases, reservation homepage addresses, and other guidance information.

The transmitting / receiving means 965 (transmitting means) is
When the menu request information is acquired from the mobile terminal 40 on the user side, the store or service currently used by the user,
It is possible to send the name of the next frequently used store or service and, if necessary, the location of the store, contact information, category, advertising image, advertising phrase, or reservation homepage address and other guidance information. Has become.

FIG. 3 shows the contents of the menu database recorded in the recording means 986 of the server 90.

As shown in the figure, a category management table and a store management table are recorded in the menu database. In the category management table, the category name according to the type of store or the type of service provided,
Category I defined to identify the category name
It is recorded in association with D.

In one of the store management tables, the category ID defined in the category management table and the guide information of each store or the like are recorded in association with each other for each type of store belonging to that category or type of service provided. ing.
The guide information is, for example, a store name, a location, a contact, a link information in which an image for advertising or its image is recorded, a advertising phrase, or link information in which a homepage display file for reservation is recorded and other information. Information. These pieces of guidance information are, for example, the communication network 44 and the communication line 960.
Although the information is received from the store or the like by the transmitting / receiving unit 965 via, the information may be acquired from the store or the like via a recording medium such as a CD-ROM.

Although the guide information of only the club 10 is recorded in the category ID1 of the store management table shown in the same figure, when there are a plurality of different companies in the same category, a plurality of businesses in the same business category. You may make it record the guidance information of another person. Further, as shown in the figure, the category ID1 of the category management table and the category ID1 of the store management table are associated with each other, and can be read by the information processing means 980 in association with each other at the time of search.

FIG. 4 shows a flowchart relating to the menu display processing provided by the menu providing server.

Step S10 "access" (hereinafter S10)
Is omitted as described below))
Is operated to request an initial menu from the store service guide site provided by the server 90, the server 90 which has acquired the request information for the menu is recorded in the history management database in S12 "acquire initial menu selection rate". Performs the process of acquiring the selection rate of the initial menu. S14
In the “initial menu selection rate”, information on the selection rate of each store or service in the initial menu is output from the history management database to the server 90.

The information processing means 980 of the server 90 reads out the category name recorded in the category management table of the menu database recorded in the recording means 986 or the like, and based on the initial menu selection rate output from the history management database. After rearranging to the display priority order, an initial menu display file matching the display capability of the display means of the mobile terminal 40 is generated. And the server 90
The information processing means 980 transmits the generated display file to the portable terminal 40 on the user side through the transmitting / receiving means 965 in S16 “Send initial menu”.

FIG. 5 shows a display example of the initial menu displayed on the display means of the portable terminal.

When the portable terminal 40 receives the initial menu display file from the server 90, the display means of the portable terminal 40 displays the initial menu shown in FIG. As shown in the figure, the order of category name display is such that the category with a high usage rate (or access rate) is given priority and displayed at the top so that the user can easily select it.

When the user selects, for example, "1. Club", the selected and input information is S18 "selected category".
At the transmitting / receiving means 96 of the server 90 via the communication network 44, etc.
5 receives and the information processing means 980 reads it. Then, the information processing unit 980 creates a list of one or more pieces of store information of “club” recorded in the store management table of the menu database of the recording unit 986, and sets the guide menu to S20 “send club store list”. Send at. The mobile terminal 40 which has received the guide menu of each club displays the store name and other menu information of one to a plurality of clubs on the display means.

When the user further specifies and selects a desired club, the selected and input selection information is transmitted to the server 90. The information processing means 980 of the server 90 which has received the selection information acquires the guide information of the club recorded in the store management table of the menu database of the recording means 986 based on the received selection information of the club. Then, the read club guide information is transmitted to the mobile terminal 40 via the transmitting / receiving means 965.

Upon receiving the guide information of the club desired by the user, the portable terminal 40 receives the details of the location of the store or the like, the contact telephone number, the details of the advertising message, the image of the companion's sister or the in-store scenery on the display means. Display advertising information or guide information such as a homepage address for reservation. In addition,
Here, the access information indicating that the user has selected a particular club is recorded in the recording means 986 of the server 90 together with the information on the number of accesses of the club.

FIG. 6 shows the contents of the history management database recorded in the recording means 986 of the server 90.

As shown in the figure, the history management database stores an initial menu access rate management table, a menu access rate management table next to "club", and the like. The initial menu access rate management table contains
The category name, the category ID, the number of accesses, and the access rate are recorded in association with each other.

The number of accesses recorded in the initial menu access rate management table means the guidance when the guidance menu of each club is provided to one or more user portable terminals 40 as described above. The number of times the user selects a store or service from the menu is counted, or the number of times the user actually uses the store or service is counted. The access rate is the total number of accesses from the guidance menu for each category,
It shows the ratio of the number of accesses to the store or the like selected by the user or the number of accesses to the store or the like actually used by the user.

On the other hand, the menu access rate management table next to the “club” is, for example, after the user selects a specific store or service on the guidance menu and uses the store, the user further uses the server 90. This is the information described in the next display menu transmitted to the mobile terminal 40 by the server 90 when the display menu is requested to the.

When the user further requests the server 90 for a display menu of the store or service to be used next in a specific club, the portable terminal 40 sends the next request to the server 90 in S22 "Next menu request". A process of transmitting information requesting a menu is performed (see FIG. 4). Information processing means 98 of the server 90 that has received the "next menu request"
0 is S24 "Get club next menu selection rate"
A request for obtaining the next menu selection rate of "club" is output to the career history management database.

In the history management database in which the request for acquisition of the next menu selection rate of "club" is acquired from the information processing means 980, "club" recorded in the recording means 986.
The category name and its selection rate information recorded in the menu access rate management table next to are read and output to the information processing means 980.

When the information processing means 980 acquires the next category name and its selection rate information, the portable terminal 40 is based on the acquired next category name and its selection rate information.
The following menu display file is created according to the display capability of the display means. Then, S28 "send next menu"
Then, the generated next menu display file is transmitted to the mobile terminal 40 on the user side.

When the mobile terminal 40 receives the next menu display file from the server 90, the next menu shown in FIG. 7 is displayed on the display means of the mobile terminal 40. When the user selects, for example, “1. hotel”, the selected and input information is received by the transmission / reception unit 965 of the server 90 via the communication network 44 or the like, and read by the information processing unit 980.
Then, the information processing unit 980 records 1 in the store management table of the menu database of the recording unit 986.
Or, send the guide menu of each hotel. In the mobile terminal 40 that has received the guide menu of each hotel, the display means displays one or a plurality of store names of each hotel and other menu information.

When the user further specifies and selects a desired hotel, the selected and input information is transmitted to the server 90. The information processing means 980 of the server 90 which has received the selection information, based on the received selection information of the hotel,
The guide information of the hotel recorded in the store management table of the menu database of the recording means 986 is read,
It is transmitted to the mobile terminal 40. Upon receiving the guide information of the hotel desired by the user, the mobile terminal 40 displays the guide information such as the location details, the contact telephone number, the details of the advertising phrase, the indoor scenery and other advertising images, or the reservation homepage address on the display means. indicate.

The access information indicating that the user has selected a particular hotel is recorded in the recording means 986 of the server 90 together with the information on the number of accesses of the hotel. In addition, the mobile terminal 40 is a GPS (Global Positioni).
ng System) or the like to have a current position specifying function, the store or service being used is specified based on the position information, and recording means 98 is provided as access information.
6 may be recorded. Also, the user's identification information and access information indicating that the store or service has been used are received from the store or the service provider's server actually used by the user and used by the user. The number of accesses or the access rate may be associated with each order of stores or services and recorded in the recording unit 986.

FIG. 8 is an explanatory view showing the access rates listed in each menu access rate management table.

In the same manner, the next menu display file based on the next menu access rate management table of the store or service currently used by the user is requested by the user for each request of the user's display menu. To the mobile terminal 40 to notify the user of the next guidance.

In the present invention, the menu access rate management table next to "snack" having the same effect as the menu access rate management table next to "club" described above are also recorded in the recording means 986. May be. Further, the next menu access rate management table may be provided not only for each store or the like (for example, “club”) but also for each of a plurality of routes such as “club → hotel → cake shop”. In such a background management database, not only the selection rate (access rate) calculated from the actual number of accesses but also the selection rate according to the predicted value is registered from the association based on the behavior pattern of each individual user. It may be provided to. Moreover, the information such as the number of accesses described in the history management database may be configured to change every moment according to the use of the user.

[0054]

As described above, according to the menu providing server of the present invention, the first receiving means is based on the access information received from the user's mobile terminal and indicating that the shop or the service has been used. , Guidance including the name of the store or the service provider recorded in the first recording unit by associating the number of accesses or the access rate with each order of the store or service used by the user and recording the same in the second recording unit Based on the information and the number of times of access or the access rate recorded in the second recording means, the guide information of the store or service that the user is currently using, the store or service that is frequently used next, is displayed. It is possible to urge the user to promote a commercial transaction based on the past behavior patterns of one or a plurality of users, by including a transmission means for transmitting a menu including the above. .

According to another aspect of the invention, in the menu providing server, the second receiving means receives the identification information of the user received from the store or the service provider and the access information indicating that the store or the service has been used. On the basis of,
Guidance information including the name of the store or the service provider recorded in the first recording unit, which is recorded in the second recording unit in association with the access count or access rate for each order of the store or service used by the user And guide information of a store or service that the user frequently uses next, based on the access frequency or access rate recorded in the second recording means. Since the transmission means for transmitting the menu is provided, it is possible to prompt the user to promote the commercial transaction based on the past behavior patterns of one or more users.

According to another aspect of the invention, the first recording means is the name of the store or service acquired from the side of the store or service company and, if necessary, the location of the store or the like, contact information, The category, the advertisement image, the advertisement phrase, or the reservation homepage address and other guidance information are recorded, and when the transmission means acquires the menu request information from the user's mobile terminal, the store currently used by the user. Or, send the name of the next frequently used store or service of the service and, if necessary, the location of the store, contact information, category, advertising image, advertising phrase, or reservation homepage address and other guidance information. By doing so, it becomes possible to notify the user of detailed guidance information based on the past usage history of one or more users.

Further, according to the present invention, for example, based on the background data that the probability of going to the restaurant → hotel after going to the club is the highest, those who book a companion at the club are notified to the restaurant and the hotel. It becomes possible for the menu providing server to send a menu requesting a reservation to the mobile terminal on the user side.

Further, according to the present invention, the history management server records the option of the store or service selected by the user or the option of the store or service not selected by the user, thereby accessing the menu providing server. It is possible to provide users with a choice of popular stores or services.

Further, according to the present invention, in the menu of the store or service provided to the user, the option with the highest probability of use is preferentially displayed, so that the store or service suitable for the user is displayed. It becomes possible to recommend services.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a menu providing server system according to the present invention.

FIG. 2 is a block diagram of a signal processing system of a menu providing server.

[Figure 3] Chart showing the contents of the menu database

FIG. 4 is a flowchart regarding a menu display process provided by a menu providing server.

FIG. 5 is a display example of an initial menu displayed on a display unit of a mobile terminal.

FIG. 6 is a chart showing the contents of the history management database.

FIG. 7 is a display example of the next menu displayed on the display means of the mobile terminal.

FIG. 8 is an explanatory diagram illustrating access rates described in each menu access rate management table.

[Explanation of symbols]

10 ... club, 12 ... snack, 14 ... restaurant sum,
16 ... Restaurant Western, 18 ... Cake shop, 20 ... Taxi, 22 ... Hotel, 40 ... Mobile terminal, 90 ... Server, 9
60 ... communication line, 965 ... transmission / reception means, 968 ... display means, 969 ... display control means, 974 ... input means, 975
... I / O, 980 ... Information processing means, 981 ... Memory, 9
86 ... Recording means, 990 ... Calendar clock, 999 ... Bus

Claims (3)

[Claims] 1. A menu providing server for transmitting to a user a menu of a store or service that a user frequently uses next based on the history of the store or service used by the user, the first reception A second record in which the access count or access rate is associated with each order of the store or service used by the user, based on the access information indicating that the means has used the store or service received from the mobile terminal on the user side. Based on the guide information including the name of the store or the service provider recorded in the first recording means and the number of accesses or the access rate recorded in the second recording means. Is provided with a transmitting means for transmitting a menu including guide information of a store or service which is currently used and which is frequently used next. Menu providing server for the butterflies. 2. The menu reception server, which transmits the menu of a store or service that the user frequently uses next to the user based on the history of the store or service used by the user, the second reception Based on the identification information of the user received from the store or service provider by the means and the access information indicating that the store or service has been used, the access frequency or access rate is determined for each order of the store or service used by the user. The guide information including the name of the store or the service provider recorded in the second recording means in association with each other and the number of accesses or the access rate recorded in the second recording means. Based on the above, the menu including the guide information of the store or service that the user is currently using and the store or service that the user frequently uses next is sent. Menu providing server, characterized in that a transmission means. 3. The first recording means is the name of the store or service acquired from the store or service provider side, and if necessary, the location, contact information, category of the store or the like,
The advertisement image, the advertisement phrase, or the homepage address for reservation and other guidance information are recorded, and when the transmission means obtains the menu request information from the user's mobile terminal, the store or service the user is currently using Of the next frequently used store or service and, if necessary, the location of such store, contact information, category, advertising image, advertising phrase, or reservation homepage address, and other guide information. The menu providing server according to claim 1 or 2.