JP2003223130A - Moving advertisement display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a moving advertisement display system which enables an advertiser to pay an advertisement fee commensurate with the advertisement effect and to have a feeling of bargain by charging meter-rate based on the actual advertisement display hours and also by charging taking the advertisement effect into account, and which enables an advertisement service provider to expand advertisers by diversified services and to contrive differentiation from other providers by enhanced service quality. <P>SOLUTION: In the moving advertisement display system, advertisement information corresponding to the area where an moving body 1 is located is distributed from an advertisement distribution station 2, and the moving body 1 counts the display hours of the information to be transmitted to the advertisement information distribution station 2. The advertisement information distribution station 2 charges in accordance with the display hours giving weight to the area or the time band. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement display system for displaying advertisement information by using a mobile body, and in particular, it can quickly display advertisement information corresponding to a region and display time for each advertisement information. And a mobile advertisement display system capable of imposing a fee according to the advertisement effect.

[0002]

2. Description of the Related Art The simplest example of an advertisement display system using a mobile body is a mobile body that moves for the purpose of displaying an advertisement, that is, an advertisement by a car. That is, as shown in FIG. 14 (a), in accordance with a request from a specific advertiser, fixed advertising information is drawn or pasted on a signboard or the like provided on the upper part of the car, and further displayed while voice output, It runs around various places, especially the streets where many people gather, and moves so that the advertisement content touches the eyes and ears of people. FIG. 14 is an explanatory diagram showing an image of a conventional advertisement display system using a moving body. In such an advertisement display service, between the advertisement display service business operator and the advertiser, the moving time zone (display time zone), moving time (display time), period (number of days) of the moving body performing the advertisement display, In many cases, a contract is made with a lump sum fee for the total advertisement display business in consideration of the moving place and the like.
This type of advertising display, which is usually the case, is to charter a private car, which is very expensive for advertisers.

On the other hand, there is an advertisement display service in which the original purpose of the movement is not to display the advertisement, but to display the advertisement using a moving body that moves in various places for another task, that is, a public bus or taxi. This is as shown in FIG.
A signboard, a sticker, etc. is provided on the side of a public bus or the top of a taxi, and passengers can be boarded on a specific route or while displaying fixed advertising information according to a request from a specific advertiser. The advertisement content is made visible to people while driving on a road to a designated destination. In such an advertisement display service, between the advertisement display service business operator (in this case, a bus company, a taxi company, etc.) and the advertiser, the period for displaying the advertisement (monthly unit) and the moving place ( Travel routes and main business areas, etc.) In many cases, the contract is made with billing being done in a batch fee setting for the total advertisement display business. Normally, this type of advertisement display is one in which the mobile body is operated with the original purpose of adding the advertisement display, so the price setting is cheaper than in the case of the above-mentioned advertising car, so the advertisement is Advertising costs can be considerably reduced for the main user, and additional income for the advertisement display service business operators (in this case, bus companies, taxi companies, etc.).

However, in the advertisement display service for displaying signs and stickers on the side of public buses and taxis explained above, only one kind of display can be made on the display part, and while driving in areas other than the area where advertisements are to be issued. , The advertisement becomes meaningless, the wasteful expense is included in the expense paid by the advertiser, and the quality of the advertisement display service is low.

Therefore, due to the miniaturization of components in a display device using electronic components, the increase in memory capacity, and the miniaturization of a control device in recent years, there is a tendency that an advertisement display system using a mobile body is also digitized. is there. That is, the computerized advertisement display system using a moving body is not a sign or a sticker for the advertisement display portion of the moving body (advertising car, bus, taxi, etc.) shown in FIGS. 14 (a) and (b). Instead, a display unit (display device) for displaying electronic data is provided, and an advertisement display device including a display unit and a control unit for controlling display data is mounted on a moving body while displaying advertisement information on the display unit. A mobile advertisement display system that runs (moves) is conceivable.

A configuration example of a conventional advertisement display device will be described with reference to FIG. FIG. 15 is a block diagram showing a configuration of a conventional advertisement display device. As shown in FIG. 15, a conventional advertisement display device mounted on a moving body has a position detecting unit 1
1, a display unit 12, an input unit 16, a storage unit 14 ″,
And a control unit 10 ″.

Each part of the conventional advertisement display device mounted on a moving body will be described. The position detection unit 11 uses GPS (Global Positioning) to identify its own position using satellites.
System) and other general positioning systems are used to detect the current position of the moving body, and are often used in car navigation systems. The input unit 16 is a general input unit for inputting various kinds of information such as character data or image data of advertisement information or voice data. Storage unit 14 "
Is a common storage medium such as memory or disk,
The advertisement information table 14d ″ for storing various data of the advertisement information input from the input unit 16 is provided. The advertisement information table 14d ″ stores one or a plurality of advertisement information and stores each advertisement information. It is stored in association with the advertisement information number for identification. When the advertisement information is specified in association with the position information (region) of the moving body 1 ″,
Each advertisement information is stored in association with position information (region). The display unit 12 is provided on an upper portion or a side surface of the moving body 1 (for example, a car) and displays the specified advertisement information.

The control unit 10 "identifies the advertisement information to be displayed and carries out an advertisement information display control process for controlling the display. The simplest method is a concrete advertisement information display control method. , One of the advertisement information stored in the advertisement information table 14d ″ is specified and read using a timer or a clock according to a predetermined time interval or time, and is output and displayed on the display unit 12. There is a way. As another method that has been performed in recent years, the position detection unit 11 detects the position of the moving body 1 ″, and the advertisement information corresponding to the detected position information is read from the advertisement information table 14 d ″ and displayed on the display unit 12. There is a method to output and display.

Regarding the operation of the conventional advertisement display device mounted on the moving body 1 ", the advertisement information is input in advance from the input unit 16 and stored in the advertisement information table 14d" of the storage unit 14 ". When the advertisement information display control process is started in the unit 10 ″, any one of the advertisement information stored in the advertisement information table 14d ″ of the storage unit 14 ″ according to a predetermined time interval or time using a timer or a clock. One is specified, read out, output to the display unit 12, and displayed.

As another operation, the advertisement information is input in advance from the input unit 16 and the advertisement information is stored in the advertisement information table 14d ″ of the storage unit 14 ″ in association with the position information (region). Then, when the advertisement information display control process is started by the control unit 10 ″, the position of the moving body 1 ″ detected by the position detection unit 11 is read, and the advertisement information corresponding to the detected position information is read from the advertisement information table 14d ″. , Is output to the display unit 12 for display.

In the electronic advertisement display system described above, a plurality of advertisers can be attached to one mobile unit by adopting a method of switching the advertisement information displayed by dividing the time. While it is possible to accept a large number of advertisers, it is possible to reduce the fee for each advertiser and to widen the range of advertisers. Also, if the method is to display the advertisement information corresponding to the region, the advertisement that matches the position (region) where the moving body exists is displayed.
It is possible to improve the service by eliminating the waste of advertising effects.

Further, the recent development and spread of wireless communication technology has been remarkable, and small wireless terminals have become available.
In addition, with the spread of car navigation systems, GP
The S receiver is also smaller. Against this background, a technology for delivering map information corresponding to a position in a car navigation system, etc. by using a wireless communication system and a position search system has been proposed, and this technology is used to display advertisement information corresponding to the position. It is also possible to do so.

A conventional technique for displaying advertisement information according to the position of a mobile unit on the mobile unit is July 27, 2001.
There is JP-A-2001-202455 “Advertisement information distribution system and its advertisement information distribution reservation system, display device” (applicant: Hitachi, Ltd., inventor: Katsuhide Ichikawa et al.). According to the publication, an advertisement information transmitting station that transmits advertisement information is provided, a mobile communication device is added to a display device of a mobile station such as a route bus, and the advertisement information transmitting station has an advertisement information distribution schedule in advance. The advertisement information is distributed according to the schedule, and the mobile station uses the advertisement information distribution system that displays the distributed advertisement information. Therefore, the advertisement information can be switched according to the advertisement information distribution schedule.

Further, according to the publication, if an advertisement information distribution schedule is created according to the operation schedule of a mobile station such as a route bus, the advertisement corresponding to the passing area can be distributed. It is said that it will be possible to distribute local advertising information, such as wanting to advertise in only some areas of the service route.

According to the publication, the advertiser inputs an advertisement desired area and an advertisement desired time zone in advance via the Internet or the like, and updates the advertisement information distribution schedule in accordance with the advertisement information distribution reservation system. Therefore, it is possible to easily make an advertisement reservation and calculate the advertisement fee for the time contract according to the reservation content.

Further, according to the publication, a position detection system is added to the mobile station, and the detected position information is notified to the advertisement information transmitting station so that the advertisement information is distributed from the position information and advertisement information database. By doing so, it will be possible to deliver advertisements in an area that accurately corresponds to the current position. In addition, the desired area for advertisement and the desired time zone for advertisement are set in advance, the mobile station detects the position and notifies the advertisement information transmitting station of the position information, so that the advertisement from the database of this position information, time information and advertisement information. By distributing the information, the advertisement can be displayed in the advertisement desired area during the advertisement desired time period.

Further, in this publication, since the vehicle does not actually operate according to the operation schedule due to traffic congestion, if means for notifying the advertisement information transmitting station of the position information of the mobile station is added, the advertisement information desired in the desired section can be accurately displayed. It is possible to display, and if the time required to pass through the section is recorded, it is possible to calculate the advertisement fee from this transit time.

[0018]

However, in the mobile advertisement display system using the conventional advertisement display device, since the advertisement information corresponding to the area is stored in advance, the traveling area is wide such as a taxi. In such mobiles, the display of advertisements where locality is important is meaningless, and since the advertisement fee is set according to preset display conditions, advertisement display services that take advertising effects into consideration There was a problem that it was not charged.

Further, the advertisement information distribution system described in Japanese Patent Laid-Open No. 2001-202455 is premised on the display of advertisements on a moving body such as a route bus that has an operation schedule in advance. Assuming the situation where advertisements will be displayed, set the advertisement desired area and advertisement desired time zone and make a reservation, basically making a contract with a fixed fee, and to some extent the wasteful part of the advertisement cost There was a problem that I had to be prepared. Further, the technique of the publication is based on the premise that an advertisement is displayed on a moving body that has an operation schedule in advance, such as a route bus, and cannot be applied to taxis, courier trucks, etc. that move in a wide range without a schedule. In addition, the billing system does not take into consideration the time zone to be displayed and the regional characteristics.

When position detection information such as GPS is used in the advertisement information distribution system of the publication, the position information detected by the mobile station is notified to the advertisement information distribution station, and the advertisement information distribution station notifies from the mobile station. Since the advertisement information of the corresponding area is distributed to the mobile station according to the determined position information, there is a problem that it takes time for the mobile station to switch the display of the advertisement information after moving the area.

The present invention has been made in view of the above-mentioned circumstances, and the advertisement fee is not a fixed fee but a pay-per-use fee based on the number of hours actually displayed and a fee in consideration of the advertising effect. It can be applied to mobiles that do not have an operation schedule, and even mobiles that have an operation schedule will be charged for the actual advertisement display act regardless of the schedule, and advertisers will be charged a price commensurate with the advertising effect. As a result, the advertiser will be able to feel a sense of cheap advertising costs, and for the advertising service business, the range of advertisers will be expanded due to the diversification of services, and the quality of the service will improve An object is to provide a mobile advertisement display system capable of differentiating.

Another object of the present invention is to provide a mobile advertisement display system capable of improving the performance as a system by shortening the time from the movement of the mobile body in the area to the switching of the advertisement information to be displayed. is there.

[0023]

SUMMARY OF THE INVENTION The present invention for solving the above-mentioned problems of the conventional example is a mobile advertisement display in which advertisement information is wirelessly distributed and a mobile body that receives the advertisement information moves while displaying the advertisement information. In the system, the advertisement fee is charged and weighted according to the number of hours that the mobile body displays the advertisement information and the weighting of the advertising effect regarding either one of the time zone and the place, or both the time zone and the place. , Advertising charges are not fixed charges, but pay-as-you-go based on the number of hours actually displayed, and by also adding advertising effects, it becomes a charge for the actual advertising display act, and for advertisers Since a fee commensurate with the advertising effect is paid, it is possible to give the advertiser a sense of cheap advertising costs.

The present invention for solving the above-mentioned problems of the prior art is a mobile advertisement display system in which a mobile body is provided with a storage device, and a plurality of distributed advertisement information is stored in the storage device and repeatedly displayed. Therefore, when displaying multiple pieces of advertising information repeatedly, it can be applied to mobiles that do not have an operation schedule, and it will be charged for the actual advertising display action, and the advertiser will pay a fee commensurate with the advertising effect. , It is possible to give advertisers a sense of cheap advertising costs.

According to the present invention for solving the above-mentioned problems of the conventional example, in the mobile advertisement display system, since the distributed advertisement information is associated with the area related to the position of the moving body, When displaying the associated advertising information, it can be applied to mobiles that do not have an operation schedule, and even mobiles that have an operation schedule will be charged for the actual advertisement display action regardless of the schedule, For the advertiser, a fee commensurate with the advertising effect is paid, and the advertiser can be given a feeling of being cheap.

According to the present invention for solving the above-mentioned problems of the conventional example, in the mobile advertisement display system, the mobile body is provided with a storage device, and the advertisement information corresponding to the expected movement area of the mobile body is pre-distributed to the mobile body. Since the stored advertisement information is displayed when the mobile body moves in the area, the time from the movement of the mobile body in the area to the switching of the advertisement information to be displayed can be shortened.

[0027]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described with reference to the drawings. The mobile advertisement display system according to the present invention counts the display time of arbitrary advertisement information on the mobile body, calculates the advertisement fee by the pay-as-you-go billing according to the number of display hours actually performed, and at that time, the display time zone or Since the advertising effect is weighted according to the display area characteristics or both, the advertiser pays a fee commensurate with the advertising effect, which can give the advertiser a sense of discount of the advertising cost, and the advertising service. Businesses can differentiate themselves from other companies by improving their services.

First, a schematic image of the mobile advertisement display system of the present invention will be described with reference to FIG. FIG. 1 is an explanatory diagram showing a schematic image of a mobile advertisement display system according to an embodiment of the present invention. The mobile advertisement display system of the present invention inputs and stores various advertisement information of electronic data,
An advertisement information distribution station 2 that distributes arbitrary advertisement information according to conditions, and a mobile body 1 that displays advertisement information distributed from the advertisement information distribution station 2 while traveling arbitrarily or on a specific road or railroad. It consists of

Here, as the moving body 1, a publicity car 1a that travels specially for displaying advertisements, a route bus 1b that travels on a predetermined route, and a taxi 1c that travels on an arbitrary road according to a passenger's instruction. Alternatively, a vehicle-based moving object such as a home delivery truck or a long-distance truck 1d that travels on an arbitrary road depending on the delivery destination of the luggage, or a train 1e that travels on a predetermined track section can be considered. However, in the present invention, the mobile body 1 receives the advertisement information distributed from the advertisement information distribution station 2 by wireless communication, and displays the advertisement information on the display unit for the public, which is arranged outside or in a position visible from outside the vehicle. Any mobile body may be used as long as the mobile body can carry the. The display unit mainly displays the information outside the vehicle, that is, for people on the street and passengers of other vehicles traveling on the road, but is not limited thereto. It may be an in-vehicle display unit installed for passengers. However, the charge setting differs between the display for the masses outside the vehicle and the display for a small number inside the vehicle.

Next, a mobile advertisement display system according to the first embodiment of the present invention will be described. First of the present invention
The mobile advertisement display system (referred to as the first mobile advertisement display system) according to the embodiment of the present invention distributes and displays the advertisement information associated with the area where the mobile body 1 is located, and counts the number of display times. Then, the advertisement fee is charged according to the number of display hours, and at that time, weighting is performed according to the regional characteristics or the display time zone. Further, by predicting the destination to which the mobile body 1 moves and distributing and storing the advertisement information associated with the area, the advertisement associated with the area of the destination can be displayed at high speed. It will be.

First, a configuration example of the first mobile advertisement display system of the present invention will be described with reference to FIG. Figure 2
It is a block diagram which shows the structural example of the 1st mobile advertisement display system of this invention. It should be noted that portions having the same configurations as those in FIG. Further, in order to simplify the description, an explanation will be given as an exchange between one mobile body 1 and the advertisement information distribution station 2. However, in reality, one or more mobile bodies 1 exist and the mobile body 1 An identifier is provided for each, and the advertisement information distribution station 2 proceeds with processing while identifying the mobile unit 1 by the identifier during wireless communication.

The first mobile advertisement display system of the present invention is
Basically, it is composed of an advertisement information distribution station 2 for distributing advertisement information and a mobile body 1 for displaying the distributed advertisement information.

The advertisement information distribution station 2 and the mobile unit 1 may directly carry out wireless communication, or the mobile unit 1 and a wireless communication base station (not shown) may carry out wireless communication, so that the wireless communication base station. A configuration (not shown) and the advertisement information distribution station 2 may be connected by a wide area network or the like. In any case, since the known wireless communication technology or network communication technology itself is used, the details thereof will not be described here.

The inside of the moving body 1 of the present invention has a control unit 10
A position detecting section 11, a display section 12, and a wireless communication section 13
The advertisement information distribution station 2 is internally configured of a control unit 20, an input unit 21, a wireless communication unit 23, and a storage unit 24.
The display unit 12 of the mobile unit 1 is installed at a position outside or visible from the outside of the vehicle in the case of an advertisement for the public outside the vehicle.
Other configurations are installed inside the vehicle.

First, the internal parts of the advertisement information distribution station 2 will be described. The input unit 21 is a general input unit for inputting various advertisement information such as character information, image information and voice information, and various information for billing, and specifically, a keyboard, a scanner, a microphone, a camera, etc. Input device, CD, DVD
A reading device for a storage medium such as a ROM. The wireless communication unit 23 wirelessly transmits and receives various kinds of information to and from the mobile unit 1 at a remote place by performing wireless modulation and demodulation. As a wireless communication technology, it is conceivable to use a PDC (Personal Digital Cellular) system, a PHS (Personal Handy-phone System) system, or the like because a large amount of advertisement information is transmitted and received. Is not limited to. In the example shown in FIG. 1, when a general car or train is used as the moving body 1, high-speed movement is assumed, and therefore PD is used as a wireless communication technique.
Although it is appropriate to use the C system, for example, FIG.
In the case of traveling mainly for advertisement display such as the advertising car shown in (a), the PHS system may be used on the assumption that the vehicle travels at a low speed to improve the advertising effect. When transmitting and receiving via a wireless base station, the wireless communication unit 23 is provided on the base station, and instead, means for realizing transmission and reception with the wireless base station is provided.

The storage unit 24 is a storage unit for storing various data for distributing advertisement information and collecting billing data. The area information table 24a is a table that corresponds to the position of the mobile unit 1 and is divided into areas having a certain size, and stores area information indicating the divided areas.
The method of area division is arbitrary, and the area and shape may be different from each other. As a specific example, in the case of recognizing the position of the mobile body 1 by the latitude and longitude on the map, the simplest method is as shown in FIG. There is a method of dividing an area by (area range) and assigning an area number as an area identifier. FIG. 3 is a table diagram showing a specific example of the area information table 24a in the advertisement information distribution station 2 of the present invention. In addition, in the example of FIG. 3, all the area ranges are allocated so as to be squares of the same size (area),
The sizes may be different. In addition, although the area corresponding to the location information is complicated, in order to allocate the advertisement information to each area, the area is divided into different shapes and different sizes so that the areas can be distinguished according to the regional characteristics and living area of the city. May be separated. Further, in the case where the position detection of the mobile unit 1 is recognized by the identification information of the base station in the wireless communication, the area number may be assigned to the identification information of one or more base stations.

The regional advertisement information table 24b is a table for storing various information relating to advertisements in association with the regional numbers set in the regional information table 24a.
Specifically, the various types of information include, as shown in FIG. 4, advertisement information to be displayed, advertisement display cumulative time displayed on a mobile unit, and
This is information about the advertiser. FIG. 4 is a table diagram showing a specific example of the regional advertisement information table 24b in the advertisement information distribution station 2 of the present invention. In the example of FIG. 4, character information is shown as the advertisement information, but in the case of image information or audio information, the address on the storage unit 24 in which the information is stored is stored. Further, in the example of FIG. 4, only the name is shown as the advertiser information, but information used for billing or the like is also stored, or information used for billing or the like is stored in another area and the identifier of the advertiser is used. You may make it correspond.

The mobile body current area storage area 24c is an area for storing the current area number specified in association with the current position transmitted from the mobile body 1. The moving body expected area storage area 24d is an area for storing the area number of the area (estimated area) that is likely to move with respect to the current area number of the moving body 1. For example, the expected area is
As shown in FIG. 5, when the regions are divided into squares and the current region of the mobile unit 1 is the region number 6, peripheral region numbers 1 to 1 are the regions to which the mobile unit 1 will move.
Let 3, 5, 7, 9-11 be the expected areas. Then, when the mobile unit 1 moves to the area number 10, the surrounding area numbers 5 to 7, 9, 11, 13 to 14 become the expected areas. FIG. 5 is an explanatory diagram showing the relationship between the current area and the expected area of the mobile unit 1 according to the present invention. In addition, in FIG. 5, the example in which the predicted area is set as the surrounding area is shown. However, when the moving body 1 freely travels around an arbitrary road such as a taxi or a courier truck, the surrounding area is set as the surrounding area. However, the expected area is limited in the case of traveling on a fixed road or railroad such as a route bus or a train. Further, in the case of a long-distance truck, since it is often the case that the vehicle continues to travel in a specific direction, the order is devised so that only the traveling direction side is the predicted area or the traveling direction is preferentially distributed. The method of can be considered.

The control unit 20 controls the entire advertisement information distribution station 2. Specifically, as processing to be performed in advance, area allocation and processing for setting advertisement information for each area, and the current area of the mobile unit 1 are performed. Current area information providing processing for providing information of the current area, current area advertisement information providing processing for providing advertisement information of the current area, and expected area advertisement for specifying the expected movement area of the mobile unit 1 and updating the advertisement information of the expected area. The information providing process and the advertisement fee charging process for calculating the advertisement fee are performed.

The outline of the processing of the control unit 20 will be described with reference to FIG. FIG. 6 is a flowchart showing a rough flow of processing of the control unit 20 of the advertisement information distribution station 2 of the present invention. The processing of the control unit 20 of the advertisement information distribution station 2 of the present invention performs area allocation and area-specific advertisement information setting processing (100) as processing to be performed in advance. Specifically, considering the service form, the area information table 24a stores area information in which area numbers are assigned to the range of position information and base station numbers. Then, in response to a request from the advertiser, various kinds of advertisement information such as character information, image information and audio information, a region number of a display region, and information about the advertiser are input from the input unit 21, and an advertisement information table for each region is input. It is stored in 24b in association with the area code.

Then, as the present area information providing process, the position information from the mobile unit 1 is received (110), the area number corresponding to the position information is identified by referring to the area information table 24a, and the area number is transmitted to the mobile unit 1. At the same time, it is stored in the mobile unit current area storage area 24c (112). Then, at the start of the operation at this time, or when the expected area does not include the current area and the advertisement information of the current area is not transmitted to the mobile body 1, the current area advertisement information providing process is performed. As a result, the advertisement information corresponding to the current area is read from the area-specific advertisement information table 24b and transmitted to the mobile unit 1 (11
4). Whether or not to perform the current area advertisement information providing process can be determined by comparing the area number stored in the expected moving body area storage area 24d with the current area number. However, since the feature of the present invention is that the advertisement information of the expected movement area is to be transmitted to the mobile body 1 in advance, in many cases, the advertisement information of the current area is transmitted to the mobile body 1 here. No need.

Then, as the expected area advertisement information providing processing, the expected area where the mobile unit 1 will move with respect to the current area is specified, and the area number to be deleted in the mobile unit 1 outside the expected area is specified. And the area number of the expected area is transmitted to the mobile unit 1 and the mobile unit expected area storage area 2
It is stored in 4d (120). As to the method of identifying the predicted movement area, since the movement pattern differs depending on the type of the moving body 1 (car or train) as described above, prediction is made according to the pattern. In addition, the area number to be deleted and the area number to be added are determined by comparing the previously predicted area number stored in the expected mobile area storage area 24d with the area number of the newly specified expected area. It At this time, since the data of the display time so far relating to the area code to be deleted is transmitted from the mobile unit 1, the display time data is received as a part of the advertisement fee billing process, and the data shown in FIG.
The data is added to the data in the column of the cumulative advertisement display time of the regional advertisement information table 24b shown in (4) and accumulated (122). Then, the additional area number newly added as the expected area and the advertisement information corresponding thereto are read from the area-by-area advertisement information table 24b and transmitted to the mobile unit 1 (124).

In the normal operation state, the processing 110-
The processing 124 is repeated, and the advertisement fee is charged at the timing of closing the advertisement fee, based on the advertisement display cumulative time data accumulated for each advertisement corresponding to each region in the advertisement information table 24b for each region. Is calculated and charging processing is performed (130).

Next, each part inside the moving body 1 will be described. The position detection unit 11 detects the position where the moving body 1 exists. Specifically, GPS (Global Posit
Ioning System) A receiving device or a device for detecting the position of the moving body 1 using the base station information in the PHS or PDC system is conceivable, but the present invention does not limit the method. However, the area range of the area information table 24a in the advertisement information distribution station 2 described above needs to be set according to the type of position information detected here.

The display unit 12 is a display device for displaying advertisement information, and is installed at a position visible to the public, such as outside or inside the moving body 1. Specifically, it is an LED display device that displays character data or an LCD (Liquid C) that displays image information, depending on the size and purpose of the display portion.
If it is a rystal display) device or outputs audio information, an audio output device such as a speaker is also included.
The display unit 12 is mainly displayed outside the vehicle, that is, for people on the street and passengers of other vehicles traveling on the road, but is not limited thereto. It may be an in-vehicle display unit installed for taxi passengers. However, the charge setting differs between the display for the masses outside the vehicle and the display for a small number inside the vehicle.

The wireless communication unit 13 wirelessly transmits and receives various information to and from the advertisement information distribution station 2 at a remote place by performing wireless modulation and demodulation. As a wireless communication technology, since PDC (Pers.
onal Digital Cellular) system and PHS ((Persona
It is conceivable to use a Handy-phone System) system or the like, but the present invention is not limited to this wireless communication technology. When transmitting / receiving via the wireless base station, the wireless communication unit 13 transmits / receives to / from the wireless base station.

The timer 15 is a general timer for measuring the display time, and may be provided in the control unit 10. The storage unit 14 is a storage unit that stores various data for displaying advertisement information and collecting billing data.
The current position storage area 14a is an area for storing the position information detected by the position detection unit 11. The current area storage area 14b is an area for storing the area number corresponding to the current position as the current area number, and stores the current area number transmitted from the advertisement information distribution station 2. The predicted area storage area 14c is the moving body 1 with respect to the current position.
Is an area for storing an area number expected to move as an expected area number, and stores the expected area number transmitted from the advertisement information distribution station 2.

The advertisement information table 14d is a table for storing the area numbers of the current area and the expected area distributed from the advertisement information distribution station 2 and the advertisement information associated with the area numbers. As a specific example of the advertisement information table 14d, as shown in FIG. 7, the order number (No.), the area number, the advertisement information to be displayed, and the displayed advertisement display time on the moving body are stored. FIG. 7 is a table diagram showing a specific example of the advertisement information table 14d in the mobile unit 1 of the present invention.

The control unit 10 controls the entire advertisement display on the mobile unit 1. Specifically, the control unit 10 detects the current position and recognizes the current region, and acquires the advertisement information of the current region. Current area advertisement information acquisition processing, advertisement information display processing that displays advertisement information of the current area, expected area advertisement information acquisition processing that acquires advertisement information of the expected movement area, and display time data transmission that transmits display time data The processing and the like are repeatedly performed at a predetermined time, at a predetermined time interval, or at a timing of a request from the advertisement information distribution station 2.

The outline of the processing of the control unit 10 will be described with reference to FIG. FIG. 8 shows the control unit 10 of the moving body 1 according to the present invention.
It is a flowchart figure which shows the rough flow of the process of.
The process of the control unit 10 of the mobile unit 1 of the present invention is, as the current area recognition process, acquires the current position information detected by the position detection unit 11 and stores the current position information in the current position storage area 14a, and then the advertisement information distribution station 2 is notified. It transmits (210), receives the current area number transmitted from the advertisement information distribution station 2, and stores it in the current area storage area 14b (212). Then, at the start of the operation at this time, or when the expected area does not include the current area and the advertisement information of the current area is not obtained, the current area advertisement information acquisition processing is performed, and The corresponding advertisement information is received from the advertisement information distribution station 2 and stored in the expected area storage area 14c (214). Whether or not the current local advertisement information acquisition process is performed is determined by the expected area storage area 14
It can be determined by comparing the area code stored in c with the current area code. However, as a feature of the present invention, since the advertisement information of the expected movement area is to be acquired from the advertisement information distribution station 2 in advance, in many cases, the advertisement information of the current area is used here. No need to receive from 2.

Then, as the advertisement information display processing, the advertisement information corresponding to the current area number currently stored in the area storage area 14b is read from the advertisement information table 14d and output to the display unit 12 for display (216). . still,
At this time, when the current area is switched, it is necessary to initialize the display time count. Specifically, the display time count initialization processing stops the counting by the timer 15 and sets the count value of the timer 15 to the advertisement display time of the advertisement information corresponding to the old current area of the advertisement information table 14d shown in FIG. This is a process of adding and resetting the timer 15 to zero and then restarting counting.

Then, as the expected area advertisement information acquisition processing, the information area number of the area to be deleted is received from the advertisement information distribution station 2 (220), and as the display time data transmission processing.
The advertisement display time data (display time data) for the deleted area number stored in the expected area storage area 14c is read from the advertisement information table 14d and transmitted to the advertisement information distribution station 2 (222), and the advertisement information of the area to be deleted. And clear the advertisement display time. Then, the area number corresponding to the added area number and the advertisement information for the area number are received from the advertisement information distribution station 2 and stored in the advertisement information table 14d (224).

In the mobile unit 1, the processing shown in FIG. 8 is performed immediately after the system is started up, at a predetermined time, or at a predetermined time interval or at a timing of a request from the advertisement information distribution station 2. Is repeated. As the repeated intervals, if the range (width) of the area division is narrow, or if the phase velocity of the moving body 1 is fast, it is necessary to perform at short intervals, and the range (width) of the area division is When it is wide, or when the phase velocity of the moving body 1 is slow,
It may be done at some long intervals.

Next, the operation of the first mobile advertisement display system of the present invention will be described using the specific examples of FIGS. 2, 3, 4, 5, 7, and 9. In addition, the case where GPS is used for position detection in the position detection unit 11 of the mobile unit 1 will be described. FIG. 9 is a table diagram showing a specific example in which the contents of the advertisement information table 14d in the mobile unit 1 of the present invention are updated. In the first mobile advertisement display system of the present invention,
In the advertisement information distribution station 2, the area number for the area range is stored in advance in the area information table 24a as shown in FIG. 3, and the advertisement information, the information about the advertiser, and the display area are requested by the advertiser. The area number is input from the input unit 21, and is stored in the area-by-area advertisement information table 24b as advertisement information and advertiser information corresponding to the area number, as shown in FIG. At this time, the cumulative advertisement display time starts from zero.

Then, when the system is started up in the moving body 1 which actually displays the advertisement information, the position is detected by the position detector 11 and the position information is sent to the advertisement information distribution station 2.
The area number corresponding to the position information is specified by the advertisement information distribution station 2 according to the area information table 24a, stored in the mobile body current area storage area 24c, and transmitted to the mobile body 1 as the current area number. 1
The current area storage area 14b is stored.

Furthermore, the advertisement information corresponding to the area number of the current area is transmitted from the advertisement information distribution station 2 to the mobile unit 1, stored in the advertisement information table 14d of the mobile unit 1, and the advertisement display time is cleared to zero. The advertisement information is displayed on the display unit 1.
2, and the timer 15 starts counting the display time.

For example, as shown in FIG. 5A, when the mobile unit 1 is located in the area number "6" and the apparatus operates for the first time, the position is detected by the position detection unit 11 of the mobile unit 1. Then, the latitude and longitude as the position information are transmitted to the advertisement information distribution station 2, the area number "6" is specified from the position information in the advertisement information distribution station 2, and the area is classified according to the area-specific advertisement information table 24b shown in FIG. "◇◇ T-shirt 30% OFF !!" which is the advertisement information of the number "6" is transmitted to the mobile unit 1 and stored in the advertisement information table 14d of the mobile unit 1 together with the area number "6" as shown in FIG. And the advertisement display time is 0
Set in, advertising information "◇◇ T-shirt 30% OFF!
!! Is displayed on the display unit 12, and the timer 15 starts counting the display time.

Then, in the advertisement information distribution station 2, the mobile unit 1
The expected area that is expected to move with respect to the present area is identified and stored in the expected moving body area storage area 24d, and is transmitted to the moving body 1 as the expected area number. It is stored in the storage area 14c. Further, the advertisement information corresponding to the area number of the expected area is transmitted from the advertisement information distribution station 2 to the mobile unit 1, stored in the advertisement information table 14d of the mobile unit 1, and the advertisement display time is cleared to zero.

For example, as shown in FIG. 5A, when the mobile unit 1 exists in the area number "6" and the mobile unit 1 freely travels on an arbitrary road such as a taxi. , The surrounding area number "1" ~
"3", "5", "7", "9" to "11" are specified, and "☆☆☆ 10" is the advertisement information corresponding to the expected area number according to the area-specific advertisement information table 24b shown in FIG.
.. etc. are transmitted to the mobile unit 1 and stored in the advertisement information table 14d of the mobile unit 1 together with the area number as shown in FIG. 7, and the advertisement display time is set to 0.

Then, consider a case where the mobile unit 1 moves from the area number "6" to the area number "10" as shown in FIG. 5 (b). In the mobile unit 1, a predetermined time,
Alternatively, the position information detected again by the position detection unit 11 is transmitted to the advertisement information distribution station 2 at a predetermined time interval or at a timing of a request from the advertisement information distribution station 2, and the advertisement information distribution station 2 transmits the location information. It is recognized that the mobile unit 1 has moved when the region number "10" for the position information is specified according to the information table 24a and stored in the mobile unit current region storage area 24c, and further transmitted to the mobile unit 1 as the current region number. To be done.

Then, the mobile unit 1 recognizes that it has moved the area based on the comparison between the received current area number "10" and the current area number "6" stored in the current area storage area 14b. Then, the display is switched.
When switching the display, the timer 15 is stopped, and the value is added to the advertisement display time of the advertisement information table 14d shown in FIG. 7 for the current area number "6" so far and the new current area number "10" is displayed. Since the advertisement information is already stored in the advertisement information table 14d as the advertisement information of the expected area, the advertisement information "XX cafeteria double Kalbi set 500 yen" is read and displayed on the display unit 12, and the timer 15 displays the display time. The count is reset and started.

Then, in the advertisement information distribution station 2, the mobile unit 1
The expected area that is expected to move with respect to the present area is identified and stored in the expected moving body area storage area 24d, and is transmitted to the moving body 1 as the expected area number. It is stored in the storage area 14c. Further, the advertisement information corresponding to the area number of the expected area is transmitted from the advertisement information distribution station 2 to the mobile unit 1, stored in the advertisement information table 14d of the mobile unit 1, and the advertisement display time is cleared to zero.

Then, in the advertisement information distribution station 2, the mobile unit 1
The expected area that is expected to move with respect to the present area is identified, and the area number that is out of the expected area and should be deleted by the mobile unit 1 is transmitted to the mobile unit 1 and deleted by the mobile unit 1. The advertisement display time data regarding the number is read from the advertisement information table 14d and transmitted to the advertisement information distribution station 2, and the advertisement display time data received by the advertisement information distribution station 2 becomes the advertisement display accumulated time of the area-specific advertisement information table 24b. It is added and accumulated. Further, the area number of the additional area and the advertisement information corresponding to the area number are transmitted from the advertisement information distribution station 2 to the mobile unit 1, stored in the advertisement information table 14d of the mobile unit 1, and the advertisement display time is cleared to zero. .

In the example of FIG. 5, the mobile unit 1 has the area code "1".
Move to "0" and the predicted area is "5" to "7", "9",
It becomes “11”, “13” to “15”, and since the area numbers “1” to “3” stored in the mobile unit 1 are unnecessary, the area is deleted and the area number “1” to “3”.
The display time data up to the remaining "3" is transmitted to the advertisement information distribution station 2 and is cumulatively added to the regional advertisement information table 24b. Then, the advertisement information is transmitted from the advertisement information distribution station 2 as the additional area with area numbers “13” to “15” which are not stored in the mobile body 1 until now, and are stored in the advertisement information table 14d in the mobile body 1. As shown in FIG. 9, the advertisement information “taste of good taste, particular taste” of area numbers “13” to “15” is stored, and the advertisement display time is set to 0.

As described above, the mobile unit 1 and the advertisement information distribution station 2 display the advertisement information of the area where the mobile unit 1 moves while detecting the position, count the display time, and switch the display. In this case, the display time is added so that the advertisement information distribution station 2 transmits the advertisement information of the predicted area and at the same time displays the display time data for the advertisement information that is deleted outside the predicted area. It is operated repeatedly so that it can be received and accumulated. Then, for each period (for example, one month) in which the advertisement fee is charged, the total advertisement fee is calculated by multiplying the unit price per hour and the number of display hours based on the value of the cumulative advertisement display time in the regional advertisement information table 24b. Then, the fee is charged based on the advertiser information.

In the above description, the advertisement information distribution station 2 determines the area to be deleted by the mobile unit 1 and the area to be added from the predicted area specified by the advertisement information distribution station 2. May transmit the information of the predicted area to the mobile unit 1 and determine the area to be deleted and the area to be added in the mobile unit 1. In the above description, the display time is accumulated and stored for the advertisement information stored in the mobile body 1, and the advertisement information is displayed on the advertisement information distribution station 2 when the advertisement information is deleted in the area to be deleted. Although the mobile body 1 does not store the display time, the value of the timer 15 may be transmitted to the advertisement information distribution station 2 each time the display is switched.

In the first mobile advertisement display system of the present invention described above, the advertisement information registered in advance in association with the area is distributed from the advertisement information distribution station 2 according to the area where the mobile body 1 is located. Since it is possible to display an advertisement that emphasizes locality while switching according to the moving position of the moving body 1, it is possible to assign a plurality of advertisers to the advertiser of the advertising information displayed by one moving body. By displaying the advertisement information associated with the area, the advertising effect can be enhanced, and as a result, the advertisement display service can be improved. In addition, the moving body 1
Since the advertisement information corresponding to the area is distributed based on the location information from, it can be applied to a mobile body such as a taxi that does not have an operation schedule, or even a mobile body such as a route bus that has an operation schedule. Since the advertisement information according to the current position is displayed regardless of the schedule, there is an effect that the applicable range of the mobile advertisement display system can be greatly expanded.

In the first mobile advertisement display system, the advertisement information distribution station 2 predicts an area that will move in the future with respect to the current area where the mobile unit 1 is located, and the advertisement information of the predicted area is displayed. Is transmitted to the mobile unit 1 in advance and stored therein, and when the mobile unit 1 moves and the area is switched, the stored advertisement information is displayed. The advertisement information can be displayed promptly without waiting for the delivery of the information, and the time from the movement of the mobile unit to the switching of the advertisement information to be displayed can be shortened, and the regionality of the displayed advertisement information can be further enhanced. In addition, the advertising effect can be improved, and as a result, the advertisement display service can be improved.

In the first mobile advertisement display system, the display time of the advertisement information for each area is counted in the mobile unit 1, and when the advertisement information is deleted, the display time data of the advertisement information is advertised. Sent to the information distribution station 2,
Since the advertisement information is charged by the advertisement information distribution station 2 for each advertisement information and accumulated for each billing period, the advertisement fee is charged. Therefore, the advertisement fee is charged based on the number of hours actually displayed and the advertiser Advertising costs can be reduced, and for advertising service providers, the range of advertisers can be broadened by diversifying the services and differentiation from other companies can be achieved by improving the quality of services. .

In the description of the mobile advertisement display system according to the first embodiment described above, the processing for one mobile unit 1 is shown. An identifier is provided for each body 1, and the advertisement information distribution station 2 proceeds with processing while identifying the mobile body 1 by the identifier during wireless communication, and stores the mobile body current area storage area 24c and the mobile body expected area storage area 24d. Will be provided for each identifier for processing. Therefore, in the advertisement information distribution station 2, when the advertisement information corresponding to the area stored in each mobile body 1 is deleted, the display time data of the advertisement information is transmitted to the advertisement information distribution station 2, Since the information distribution station 2 adds up and accumulates, the advertisement information distribution station 2 stores the total advertisement display cumulative time displayed on the plurality of mobile bodies 1, and the advertiser happens to request, for example. There are few moving bodies 1 (such as taxis) traveling in the specified area, and the advertisement information of the user is displayed. At least, you only have to pay the fee for the displayed time, so you can give a cheap feeling to the advertisement cost. As a result, there is an effect that the advertisement display service can be improved.

In the above description, the type of the moving body 1 is not provided, but a single type is used. In the first place, the moving characteristics are completely different depending on the type of the moving body 1. Obviously, the tendency of advertisement information and the method of movement prediction are different. Specifically, FIG.
Since the advertising car shown in (a) can freely drive on any road at any speed according to the purpose of advertising, the advertising content is also short-term intensive, and advertising of new products or limited time There are many advertisements for services. On the other hand, the route bus shown in FIG. 1B travels on a determined route at a substantially determined speed according to the operation schedule, and is therefore suitable for highly regional advertisement information related to the operated route. In addition, the taxi, the courier truck, etc. shown in FIG.
Drive on any road at various speeds. Also, FIG.
The long-distance truck shown in (d) travels at a high speed toward a destination at a long distance, mainly using a highway. The train shown in FIG. 1 (e) is suitable for advertisement information with high regional characteristics around the station because it is low speed near the station but high speed between the stations and is rarely seen by people.

Therefore, as the mobile advertisement display system,
By including the identification information of the type in the identifier of the mobile unit 1, the advertisement information distribution station 2 can also identify the type of the mobile unit 1, and the regional information table 2 of the advertisement information distribution station 2 can be identified.
As 4a, there are provided a plurality of tables in which area classifications according to types are set, and the area-specific advertisement information table 24b.
Also, if an advertisement information table corresponding to the type is provided in a form corresponding to the table of the area information table 24a, and the advertisement information is switched and delivered according to the type of the mobile unit 1,
For the advertiser, the advertising cost more commensurate with the advertising effect of the actual advertising display is paid, and as a result, the advertising display service can be improved.

Further, as the method of specifying the predicted area with respect to the current area, the method of setting the predicted area as the surrounding area has been described, but the method of specifying the predicted area is switched in consideration of the movement characteristics depending on the type of the mobile unit 1. Then, there is no need to distribute useless area advertisement information, and the capacity of the storage unit in the mobile unit 1 can be reduced. Further, the moving speed is different depending on the type of the moving body 1. For example, in the case of a long-distance truck, it is often the case that the vehicle continues to move at a high speed in a specific direction. If you devise the order so that the direction is preferentially distributed,
It is even more effective.

Further, in the above description, the display time unit price is uniform for each region as the method of calculating the advertisement charge.
For example, considering the characteristics of the region, the advertising effect is high in the downtown area (urban area) such as in front of a station where many people see advertisements, and the advertising effect is high in suburban residential areas because the number of people is relatively small. Considering that the price is low, a unit price may be set for each area, information may be added to the area information table 24a, and the unit price for each area may be calculated when calculating the charge.

In the above description, one piece of advertisement information is registered for each area. However, a plurality of pieces of advertisement information may be provided, and a display time zone may be designated for each advertisement information to display the registered display time. One of a plurality of advertisement information may be selected and delivered according to the band. Thereby,
For example, even in the same area, there are time zone characteristics of advertisement content such as advertisement information for daytime hours (such as department stores and ordinary stores) and advertisement information for nighttime hours (such as taverns). It is possible to allocate multiple pieces of advertisement information with different time zone characteristics to regions, improve advertising efficiency and give advertisers a cheaper sense of advertising costs, and as a result, improve advertisement display services. There is an effect that can be.

Further, when a plurality of advertisement information to be registered is provided for each area and the time zone is not designated, the advertisement information distribution station 2 distributes a plurality of advertisement information to one area and then moves. By switching the advertisement information displayed at regular intervals on the body 1 side and charging each advertisement information for the time displayed in the area, a large number of advertisers can be accepted, and advertisements can be viewed. For those who are interested in it, the display switching will attract more attention, while the advertiser will be charged only for the displayed time. It is possible to give a feeling of being cheap, and as a result, it is possible to improve the advertisement display service.

Further, although the advertising information is registered for each area, if the advertising information having a small locality is allocated and displayed for the unregistered area, the waste of the system can be eliminated. Also, since the advertiser of the displayed advertisement information is charged for the displayed time, there is an effect that the efficiency of the mobile advertisement display system can be improved.

The first mobile advertisement display system is the mobile unit 1.
Although the advertisement information associated with the area where is located is displayed and the advertisement fee is charged according to the number of display hours, etc., as another embodiment, in the case of displaying advertisement information with little regionality Will be described as a second embodiment. The mobile advertisement display system according to the second embodiment of the present invention (referred to as a second mobile advertisement display system) moves one or a plurality of advertisement information having a low locality, which is distributed from the advertisement information distribution station 2. It is stored in the body and displayed by switching any of the stored advertisement information at fixed time intervals, counting the number of display hours of each advertisement information and charging an advertisement fee according to the number of display hours. At this time, weighting is performed according to the regional characteristics or the display time zone.

First, a configuration example of the second mobile advertisement display system of the present invention will be described with reference to FIG. Figure 10
FIG. 3 is a block diagram showing a configuration example of a second mobile advertisement display system of the present invention. It should be noted that portions having the same configurations as those in FIG. Further, in order to simplify the explanation, an explanation will be given as an exchange between one mobile body 1 ′ and the advertisement information distribution station 2 ′.
There are more than one mobile unit 1 ', an identifier is provided for each mobile unit 1', and the advertisement information distribution station 2'progresses the process while identifying the mobile unit 1'by the identifier during wireless communication. become.

The second mobile advertisement display system of the present invention is
Basically, it is similar to the first mobile advertisement display system, and includes an advertisement information distribution station 2'for distributing advertisement information and a mobile body 1'for displaying the distributed advertisement information. Inside the moving body 1'of the present invention, the control unit 10 ', the position detection unit 11, the display unit 12, the wireless communication unit 13, and the storage unit 1 are provided.
4'and a timer 15, and the inside of the advertisement information distribution station 2'is composed of a control unit 20 ', an input unit 21, a wireless communication unit 23, a storage unit 24', and a clock 25. ing. It should be noted that the display unit 12 of the moving body 1'is installed in a position outside or visible from the outside in the case of a public advertisement outside the vehicle, and other configurations are installed inside the vehicle.

First, the respective parts inside the advertisement information distribution station 2 will be described. Since the input part 21 and the wireless communication part 23 are the same as those in the first mobile advertisement display system, the description thereof will be omitted and the different parts will be mainly described. Explained. The clock 25 refers to a general clock function that counts the current time.

The storage unit 24 'is a storage unit for storing various data for distributing advertisement information and collecting billing data. The area information table 24a is a table that corresponds to the position of the moving body 1 ', is divided into areas having a certain size, and stores area information indicating the divided areas. The region is a region for distinguishing the weighting for the region when calculating the advertisement fee, and is a region where the weighting is different, such as a business district, a shopping district, and a residential district. The area setting method is the same as that of the first mobile advertisement display system, and may be latitude and longitude on the map or identification information of the base station in wireless communication.

The advertisement information table 24b 'is the moving body 1'.
6 is a table that stores the advertisement information displayed in step 1, the advertisement display accumulated points, and the information about the advertiser in association with the advertisement number. The format of the regional advertisement information table 24b 'is the advertisement number as the identifier of the advertisement information instead of the regional number in the regional advertisement information table 24b of the first mobile advertisement display system shown in FIG. Instead of time, advertisement display cumulative points are used.

Here, the advertisement display accumulated point is a display obtained by weighting the displayed area with respect to the number of hours for which the advertisement information is displayed on the mobile unit 1 ′, the displayed time zone, or both. The points are accumulated, and the advertisement fee is calculated according to the display points. Further, the advertisement information is, for example, a new product introduction advertisement or a national chain business advertisement, which is not so local.

The weighting table storage area 24e is an area for storing a weighting table in which the weighting of the basic unit price of the advertisement fee is set in advance. The types of weighting include weighting for each region, weighting for a time zone, and each region. Weighting or the like considering both time zones can be considered.

FIG. 1 shows a specific example of the weighting table.
I will explain using 1. FIG. 11 is a table diagram showing a specific example of the weighting table in the second mobile advertisement display system of the present invention. The weighting for each area stores a weighting coefficient in association with the area number set in the area information table 24a. Depending on the characteristics of the region, for example, as shown in FIG. 11 (a), the weighting coefficient is set to a larger coefficient for a shopping street with a relatively large number of people, and a smaller coefficient for a business district with a relatively few people or a suburb. .

The weighting of the time zone stores the weighting coefficient in association with the time zone. Depending on the characteristics of the time zone, the weighting coefficient is, for example, as shown in FIG. 11B, 6 o'clock to 9 o'clock and 16 o'clock to 20 o'clock which are relatively crowded during commuting hours.
The time is set to a large coefficient, and 0:00 to 6:00 and 20 when there are few people
A small coefficient is used between hours and 24:00.

The weighting considering both the area and the time zone stores the weighting coefficient in association with both the area number and the time zone set in the area information table 24a. The weighting factor depends on the characteristics of the time zone for each region, and, for example, as shown in FIG.
6 am to 9 am and 1 because it is relatively crowded during commuting hours
A large coefficient is set from 6:00 to 20:00, and a large coefficient is set from 9:00 to 16:00 because the shopping district is relatively crowded during the daytime. .

Although each table is shown in FIG. 11 one by one, the weighting may be different depending on the type of advertisement information. Therefore, a plurality of types are provided for each table so that they are associated with each other. Good. For example, if it is a cigarette advertisement, the commuting time zone in the business district will have a large coefficient, and if it is a detergent advertisement, the daytime time zone in the shopping district will have a large coefficient. In addition, although the coefficient obtained by combining the regional characteristic and the time zone characteristic is shown in FIG. 11C, weighting for each area in FIG. 11A is simply performed, and further, for each time zone in FIG. 11B. Weighting may be performed.

The mobile body information storage area 24f is an area for storing the current area number of the mobile body 1 ', the advertisement number of the advertisement information currently displayed, and the display start time. here,
The current area number and advertisement number are stored based on the display switching information from the mobile unit 1 ', and the display start time is the mobile unit 1'.
The time when the display switching information is received from is stored by the control unit 20 '. When there are a plurality of moving bodies 1 ',
It is stored in association with the identifier of the mobile unit 1 '.

The control unit 20 'controls the entire advertisement information distribution station 2. Specifically, as the processing to be performed in advance, area allocation, processing for setting advertisement information and weighting information, and mobile unit 1'are performed. The advertisement information transmitting process for transmitting the advertisement information, the point calculating process for calculating points according to the display switching information from the mobile unit 1 ', and the advertisement fee charging process for calculating the advertisement fee are executed.

The outline of the processing of the control unit 20 'is shown in FIG.
Use to explain. FIG. 12 is a flowchart showing a rough flow of processing of the control unit 20 'of the advertisement information distribution station 2'of the present invention. The process of the control unit 20 ′ of the advertisement information distribution station 2 ′ of the present invention is a process of performing area allocation, setting of advertisement information and weighting information as a process to be performed in advance (30
0). Specifically, considering the weighting for each area, the area information table 24a stores area information in which area numbers are assigned to the range of position information, base station numbers, and the like. Then, in response to a request from the advertiser, character information is input from the input unit 21,
Various advertisement information such as image information and audio information, a region number of a display region, and information about an advertiser are input and stored in the region-by-region advertisement information table 24b in association with the region number. Further, in the table as shown in FIG. 11, the weighting coefficient for each area, the weighting coefficient for each time zone, or the weighting coefficient for each area / time zone is stored in the weighting table storage area 24e.

When the mobile unit 1'starts operating and the distribution request is transmitted, a part of the advertisement information selected from the advertisement information stored in the advertisement information table 24b 'is subjected to the advertisement information providing process. About advertisement information table 24b '
The data is read from and is transmitted to the mobile unit 1 '(302).
The advertisement information providing process may be performed even when the advertisement information stored in the mobile body 1'is replaced by a request from the advertisement information distribution station 2 '.

Thereafter, the position information information of the mobile unit 1'and the advertisement number of the advertisement number being displayed are received as the display switching information or report information transmitted from the mobile unit 1'when the display is switched and periodically. (310), as point calculation processing,
The reception time is acquired and held from the clock 25, the area number corresponding to the position information is identified by referring to the area information table 24a, and it is determined whether the area number is switched or the advertisement number to be displayed is switched. When any one of them is switched, the display time for the previous display is calculated, the display point is calculated, and the advertisement information table 24b 'is calculated.
Display points are added to the cumulative display points for.

Here, in the calculation of the display points,
According to the weighting table set in the weighting table storage area 24e, using the weighting coefficient for the area that has been displayed so far, the weighting coefficient for the display time zone, or the weighting coefficient for the area / time zone, display point = display time × weighting Calculate with a coefficient. At this time, the display time is converted from the display start time stored in the mobile body information storage area 24f, except that time zone weighting is set in the weighting table storage area 24e, and a plurality of time zones having different weighting coefficients are set. If you are crossing over, it is necessary to capture the display time separately.

In the normal operating state, the process 310,
The processing 312 is repeated, and the advertisement fee is calculated based on the accumulated display point data for each advertisement number in the advertisement information table 24b ′ as the advertisement fee charging processing at the timing of closing the advertisement fee. A billing process is performed (320).

Next, the respective parts inside the moving body 1'will be described. The position detecting part 11, the display part 12, the wireless communication part 1 will be described.
3. Since the timer 15 is the same as that of the first mobile advertisement display system, the description thereof will be omitted and different parts will be mainly described.
The storage unit 14 'is a storage unit that stores various data for advertisement information. The advertisement information table 14d 'is a table that stores the advertisement number distributed from the advertisement information distribution station 2 and the advertisement information associated with it. As a specific example of the advertisement information table 14d ', in the advertisement information table 14d of the first mobile advertisement display system shown in FIG.
The advertisement number is used instead of the area code, and the advertisement display time is unnecessary. The display advertisement number storage area 14e is an area for storing the advertisement number currently displayed.

The control unit 10 'controls the entire advertisement display on the moving body 1', and specifically, the advertisement information acquisition process for obtaining the advertisement information and the display switching for switching the advertisement information to be displayed regularly. The processing and the reporting processing for periodically reporting the current position and the advertisement number being displayed as the current situation are performed.

In the advertisement information acquisition process, normally, a distribution request is issued when the system of the mobile unit 1'is started up.
The advertisement number and the advertisement information transmitted from the advertisement information distribution station 2'are received and stored in the advertisement information table 14d '. The advertisement information acquisition process may be performed even when the advertisement information to be displayed is entirely replaced by a request from the advertisement information distribution station 2 '.

The display switching process is regularly started at a predetermined time interval, and as shown in FIG. 13, any one of a plurality of advertisement information stored in the advertisement information table 14d 'is specified. The advertisement number is stored in the display advertisement number storage area 14e (400), and the advertisement information of the specified advertisement number is read from the advertisement information table 14d 'and output to the display unit 12 for display (402). Is acquired from the position detection unit 11 (410), and the current position information and the displayed advertisement number are transmitted to the advertisement information distribution station 2'as display switching information (412). FIG.
FIG. 6 is a flowchart showing a flow of a display switching process of the control unit 10 ′ of the moving body 1 ′ of the present invention. As a method of specifying the advertisement number to be displayed, the order may be used or the advertisement number may be randomly selected.

Then, the report processing is periodically activated at a time interval shorter than the predetermined display switching, the information of the current position is acquired from the position detecting section 11, and the report information is
This is a process of reading the current position information and the advertisement number being displayed from the display advertisement number storage area 14e and transmitting them to the advertisement information distribution station 2 '.

Next, the operation of the second mobile advertisement display system of the present invention will be described with reference to FIGS. 10 and 11.
In the second mobile advertisement display system of the present invention, in the advertisement information distribution station 2 ', the area number for the area range is stored in advance in the area information table 24a as shown in FIG. 3, and the request from the advertiser. Accordingly, the advertisement information and the information about the advertiser are input from the input unit 21 and stored in the advertisement information table 24b 'as the advertisement information and the advertiser information corresponding to the advertisement number. At this time, the accumulated advertisement display points start from zero.

Then, when the system is started up in the mobile unit 1'which actually displays the advertisement information, a distribution request is transmitted from the mobile unit 1'to the advertisement information distribution station 2'and the advertisement information distribution station 2 '. A plurality of pieces of advertisement information are transmitted from the mobile station 1'to the mobile body 1'and stored in the advertisement information table 14d '.

Then, in the moving body 1 ', any one of the advertisement information stored in the advertisement information table 14d' is selected and specified and displayed, and the current position is detected,
The display switching information including the position information and the advertisement number being displayed is transmitted to the advertisement information distribution station 2 ', and the advertisement information distribution station 2'stores the time when the display switching information is received in the mobile body information storage area 24f. The area number is specified from the position information by referring to the current position storage area 14a, and the area number and the advertisement number being displayed are stored in the mobile body information storage area 24f.

Then, in the mobile unit 1 ', the current position is periodically detected at short time intervals, and the report information including the position information and the advertisement number being displayed is transmitted to the advertisement information distribution station 2', and the advertisement is transmitted. The information distribution station 2'temporarily stores the time when the report information is received, identifies the area number from the position information by referring to the current position storage area 14a, and when the area is moved or when the time zone is switched. In such a case, the display time is calculated, the display point is calculated using the weighting coefficient stored in the weighting table storage area 24e, and the display point is added to the total advertisement display point of the advertisement information table 24b '. Then, the time when the report information is received is stored in the mobile body information storage area 24f as a start time, and the area number and the advertisement number being displayed are stored in the mobile body information storage area 24f.

Then, in the mobile unit 1 ', the advertisement information to be displayed is periodically switched at a relatively long time interval. That is, any one of the advertisement information stored in the advertisement information table 14d ′ is selected and specified and displayed, and the current position is detected, and the display switching information including the position information and the advertisement number being displayed is displayed. It is transmitted to the advertisement information distribution station 2 ', and the advertisement information distribution station 2'temporarily stores the time when the display switching information is received, and refers to the current position storage area 14a from the position information to identify the area number and temporarily store it. Incidentally, the display time of the advertisement information so far is calculated, the display point is calculated using the weighting coefficient stored in the weighting table storage area 24e, and added to the accumulated advertisement display point of the advertisement information table 24b '. To do. Then, the time when the report information is received is stored in the mobile information storage area 24f as the start time, and the new area code and the advertisement number being displayed are stored in the mobile information storage area 24f.

As described above, in the mobile unit 1'and the advertisement information distribution station 2 ', the mobile unit 1'reports the situation while periodically detecting the position, and in the advertisement information distribution unit 2'the mobile unit 1'. It captures the area where ′ is located and the advertisement information being displayed, finds the display time up to that time when crossing areas or time zones with different weights, calculates the display points by weighting, and repeatedly operates to cumulatively add. I will do it. Further, when the advertisement information to be displayed is switched in the mobile unit 1 ′, the mobile unit 1 ′ detects the position and transmits the position information and the new advertisement number to the display switching information and the advertisement information distribution station 2 ′,
The advertisement information distribution station 2 ′ repeatedly operates so as to obtain the display time up to that point, calculate the weighted display points, and cumulatively add the display points.

Then, for each period (for example, one month) in which the advertisement fee is charged, the total advertisement fee is obtained by multiplying the unit price of points and the number of display points based on the value of the accumulated advertisement display points in the advertisement information table 24b '. The fee is calculated and charged based on the advertiser information.

In the second mobile advertisement display system of the present invention described above, the advertisement information distribution station 2 is weighted for each region according to the regional characteristics, weighted for the time zone characteristics, or both. A weighting coefficient for performing is stored, the display time is calculated from the position information transmitted from the mobile unit 1 and the advertisement number being displayed, and further weighting of the area and / or time zone is performed. Since the display points are calculated and the advertisement fee is charged based on the display points, not only the display time but also the advertisement effect is charged, so that the advertisement display service can be improved. There is.

A weighting table for storing weighting factors is provided according to the type of advertisement information, and the weighting factor is assumed in consideration of the advertising effect from the generation, occupation, sex, etc., and the behavior pattern thereof, etc. who are interested in the advertisement product. By determining and setting, and making the weighting table correspond to the product type of the advertisement information, there is an effect that the fee is further charged according to the advertising effect, and it is possible to appeal to the advertiser to improve the quality of the advertisement display service.

According to the mobile advertisement display systems according to the first and second embodiments of the present invention, the display time of arbitrary advertisement information on the mobile unit is counted, and the amount of display according to the number of display times actually performed is calculated. Since the advertisement fee is calculated by billing and the advertising effect is weighted according to the display time zone and / or display area characteristics or both at that time, the advertiser pays a fee commensurate with the advertising effect. It mainly gives a feeling of cheap advertising expenses, and can be applied to moving bodies such as taxis that do not have an operation schedule.
Also, even for a moving body such as a route bus that has an operation schedule, the advertisement information according to the current position is displayed regardless of the schedule, so it is possible to greatly expand the applicable range of the mobile advertisement display system. For service providers, it is possible to differentiate themselves from other companies by improving services.

[0112]

According to the present invention, there is provided a mobile advertisement display system in which advertisement information is wirelessly distributed and a mobile body that receives the advertisement information moves while displaying the advertisement information, and the mobile body advertises as an advertisement fee. Since the mobile advertisement display system charges the fee according to the number of hours the information is displayed and the weighting of the advertising effect regarding either the time zone or the place, or both the time zone and the place, the advertisement fee is not fixed. , By paying based on the number of hours actually displayed, and also charging the advertising effect, it becomes a charge for the actual advertising display act,
Advertisers will pay a price commensurate with the advertising effect, which will give advertisers a sense of discounted advertising costs, while advertising service providers will broaden the range of advertisers by diversifying their services. Moreover, there is an effect that it is possible to differentiate from other companies by improving the quality of service.

According to the present invention, since the moving body is provided with the storage device, the distributed advertisement information is stored in the storage device and is repeatedly displayed, so that the mobile advertisement display system is provided.
When displaying multiple advertisement information repeatedly, it can be applied to mobiles that do not have an operation schedule, and it will be charged for the actual advertisement display act, and the advertiser will pay a fee commensurate with the advertising effect. It is possible to give a sense of cheap advertising expenses, and for advertising service providers, it is possible to broaden the range of advertisers by diversifying services and to differentiate from other companies by improving the quality of services. There is an effect that can be done.

According to the present invention, the advertisement information distributed is:
Since the mobile advertisement display system is associated with the area related to the position of the moving body, when displaying the advertisement information associated with the area, it can be adapted to the moving body without the operation schedule, and the operation schedule. Regardless of the schedule, even if there is a moving body, it will be charged for the advertisement display act actually performed, and the advertiser will pay a fee commensurate with the advertising effect, giving the advertiser a sense of cheap advertising expenses In addition, for the advertising service business, there is an effect that the range of advertisers can be widened due to the diversification of services and that the quality of services can be differentiated from other companies.

According to the present invention, the moving body is provided with a storage device, and the advertisement information corresponding to the expected moving area of the moving body is previously distributed and stored in the moving body, and when the moving body moves in the area, Since the mobile advertisement display system that displays the stored advertisement information is used, it is possible to shorten the time from the movement of the moving body in the area to the switching of the advertisement information to be displayed, and it is possible to improve the performance of the system.

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing a schematic image of a mobile advertisement display system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration example of a first mobile advertisement display system of the present invention.

FIG. 3 is a table diagram showing a specific example of an area information table in the advertisement information distribution station of the present invention.

FIG. 4 is a table diagram showing a specific example of a regional advertisement information table in the advertisement information distribution station of the present invention.

FIG. 5 is an explanatory diagram showing a relationship between a current area and a predicted area of a moving body according to the present invention.

FIG. 6 is a flowchart showing a rough flow of processing of a control unit of the advertisement information distribution station of the present invention.

FIG. 7 is a table diagram showing a specific example of an advertisement information table in the mobile unit of the present invention.

FIG. 8 is a flowchart showing a rough flow of processing of the control unit of the moving body of the present invention.

FIG. 9 is a table diagram showing a specific example in which the content of the advertisement information table in the mobile unit of the present invention is updated.

FIG. 10 is a block diagram showing a configuration example of a second mobile advertisement display system of the present invention.

FIG. 11 is a table diagram showing a specific example of a weighting table in the second mobile advertisement display system of the present invention.

FIG. 12 is a flowchart showing a rough flow of processing of the control unit of the advertisement information distribution station of the present invention.

FIG. 13 is a flowchart showing a flow of a display switching process of the control unit of the moving body of the present invention.

FIG. 14 is an explanatory diagram showing an image of a conventional advertisement display system using a moving body.

FIG. 15 is a block diagram showing a configuration of a conventional advertisement display device.

[Explanation of symbols]

1, 1 ', 1 "... Moving body, 2, 2', 2" ..., 1
0,10 ', 10 "... Control unit, 11 ... Position detection unit,
12 ... Display unit, 13 ... Wireless communication unit, 14 ... Storage unit,
14a ... current position storage area, 14b ... current area storage area, 14c ... predicted area storage area, 14d ...
Advertisement information table, 14e ... Display advertisement number storage area, 15 ... Timer, 20, 20 '... Control section, 21
... input unit, 23 ... wireless communication unit, 24 ... storage unit, 24
a ... Region information table, 24b ... Regional advertisement information table, 24b '... Advertisement information table, 24c ... Mobile body current area storage area, 24d ... Mobile body expected area storage area, 24e ... Weight table storage area, 2
4f ... mobile body information storage area, 25 ... clock

Claims (5)

[Claims] 1. A mobile advertisement display system in which advertisement information is wirelessly distributed and a mobile body that receives the advertisement information moves while displaying the advertisement information, wherein the mobile body displays the advertisement information as an advertisement fee. A mobile advertisement display system, characterized in that a fee is calculated and charged according to the weighted number of hours and the advertising effect relating to either the time zone or the place. 2. A mobile advertisement display system in which advertisement information is wirelessly distributed and a mobile body that has received the advertisement information moves while displaying the advertisement information, wherein the mobile body displays the advertisement information as an advertisement fee. A mobile advertisement display system, characterized in that a fee is calculated and charged according to the number of hours spent and the weighting of the advertising effect regarding both time zone and place. 3. The mobile advertisement display system according to claim 1, wherein the mobile body has a storage device, and the plurality of distributed advertisement information is stored in the storage device and repeatedly displayed. 4. The mobile advertisement display system according to claim 1, wherein the distributed advertisement information is associated with an area associated with the position of the mobile body. 5. The mobile body is provided with a storage device, and advertisement information corresponding to a movement expected area of the mobile body is pre-distributed and stored in the mobile body, and stored when the mobile body moves in the area. The mobile advertisement display system according to claim 1 or 2, wherein the displayed advertisement information is displayed.