JP2003216086A - Advertisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display advertisement on a plurality of advertisement display terminals, to perform settlement in the case of placing the advertisement (placement of advertisement/payment of price/countervalue of display) and to enhance advertisement efficiency by shortening time from the placement or contract of the advertisement to be advertised. <P>SOLUTION: In the advertisement system having an advertisement placement terminal 10, a headquarter center terminal 20, a display terminal 30, a display terminal installation place information terminal 30 and a settlement terminal 50, (1) information regarding a person dropping in at a place where a terminal for advertising is installed to be included in advertisement application information is compared with information regarding a person dropping in at the display terminal received from the display terminal installation place information and the display terminal satisfying the conditions specified by the former information is selected. (2) Whether or not there is a schedule for placing other advertisement is confirmed by referring to advertisement schedule information of the selected display terminal. (3) In the selected display terminal, the advertisement is judged that it can be placed when the advertisement can be placed at a time specified by the advertisement application information. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for displaying an advertisement on an advertisement display terminal installed in a retail store or the like.

[0002]

2. Description of the Related Art Conventionally, various advertising methods and advertising systems have been proposed. Among them, an advertising method via a medium such as a newspaper or a television and an advertising system via a two-way communication network (so-called multimedia network such as the Internet) under the TCP / IP environment are widely used.

[0003]

However, in the method of advertising through media such as newspapers and televisions, the person who is going to advertise (advertiser) is the publisher of the newspaper or the television station (broadcasting station). It is necessary to conclude a contract with a media company (business). In other words, such an advertising method is used after the advertiser issues an advertisement (advertisement information) to the media company and / or after concluding a contract with the media company until the actual advertisement. Will require some time. Normally, in the above contract, the date and time when the advertisement is carried out is determined, and the advertisement is carried out at this date and time. Therefore, no matter how fast the advertiser enters into a contract with the media company, or no matter how quickly the advertisement (advertising information) is submitted to the media company, the advertisement will not be advertised until the above date and time.

In addition, it is difficult for such an advertisement method to accurately provide an advertisement to a person targeted for advertisement (a person who wants to convey the advertisement content / a person who wants to advertise). Is also known. The reason is that these advertising methods advertise to (1) an extremely wide area and (2) an unspecified number of people.

(1) Since newspapers and television broadcasts are generally sold / broadcast in a wide area such as a prefecture, they may be advertised even in an area where there is no target. For example, newspapers are sold in the same space in regions such as prefectures, so even if it is only necessary to advertise in one municipality or district, advertise in other municipalities or districts. Become. Therefore, the advertising efficiency is low.

(2) Not all newspaper subscribers or television viewers are targeted for advertising.
In other words, newspaper subscribers and television viewers belong to various groups, so the target audience for advertising is a part of them. That is, the target of newspapers and television broadcasts and the target of advertisements do not always match. Moreover, the target audience for an advertisement may not necessarily subscribe to a newspaper or watch television. Therefore, the advertising efficiency becomes low.

As described above, the above-mentioned advertising method may advertise to a person other than the advertisement target, or may not be able to advertise to the target. In other words, it is difficult to advertise only to the target, so in order to convey the content of the advertisement to the target, the content of the advertisement should be sent to many people (non-specified number of people) including those other than the target. I have to tell you.

[0008] Further, in the advertising system via a network such as the Internet, there is a high possibility that the target person can be advertised as compared with the above-mentioned method. For example, if an advertisement having a content related to the content of this page is displayed on the home page, the target of the advertisement is more likely to browse the advertisement. However, this system cannot advertise to those who do not browse this homepage. Also, it is not possible to advertise only to those who live in a specific area. This is because the home page can be browsed from anywhere in the world in principle. As described above, in the advertising system, similarly to the advertising method, it is difficult to advertise only to the target of the advertisement, so that the advertising efficiency becomes low.

On the other hand, the target of advertisement is likely to visit a specific place (such as a retail store). Therefore, if the advertisement can be performed in such a place, the possibility that the advertisement can be delivered to the target of the advertisement becomes extremely high, and the advertisement efficiency may be increased.

The present invention has been made in view of the above problems, and an advertisement can be displayed on one or a plurality of advertisement display terminals installed in a retail store or the like, and settlement (payment of advertisement / display / (Payment of payment), shortening the time from advertisement placement or advertisement contract to advertisement compared to the past, and improving advertising efficiency, for example, lowering advertising costs and efficient even for small advertisers It is an object of the present invention to provide an advertising system capable of performing various advertisements.

[0011]

In order to achieve such an object, the advertising system according to claim 1 is an advertising placement terminal,
In an advertising system having a headquarters center terminal, a display terminal, a display terminal installation location information terminal, and a payment terminal, each component is characterized by performing the following processing. Advertisement Placement Terminal: (1) Based on the advertisement placement application sheet, the applicant for advertisement placement is made to enter the information necessary for creating the advertisement application information, and based on this information, the advertisement application information including the advertisement information is created and this is used as the headquarters. Processing to send to the center terminal. (2) If the advertisement availability information received from the headquarters center terminal includes information indicating that an advertisement can be placed, and if there is an instruction from the advertisement applicant, the information necessary for payment is created and provided. The process of sending to the payment terminal. (3) A process of receiving the payment information from the payment terminal and transmitting the submission confirmation information to the headquarters center terminal. Headquarters center terminal: (1) When the advertisement application information is received from the advertisement placement terminal, it is determined whether the advertisement can be performed on the display terminal specified by the information, and the placement permission / inhibition determination that sends the placement permission / inhibition information including the determination result to the advertisement placement terminal processing. (2) A process of updating the advertisement schedule information for each display terminal when receiving the advertisement confirmation information from the advertisement placement terminal. (3) A process of receiving advertisement confirmation information from the advertisement advertisement terminal, creating advertisement advertisement information for each display terminal including information about advertisement time and advertisement information for each display terminal, and transmitting the advertisement advertisement information to the display terminal. Display terminal: (1) When the advertisement placement information for each display terminal is received from the headquarters center terminal, an update process of updating the advertisement schedule information based on the information regarding the advertisement time included in the information. (2) A process of reproducing the advertisement information included in the advertisement placement information for each display terminal at a predetermined time according to the advertisement schedule information. Display terminal installation location information terminal: A process of creating information about a person who stops at the location where the display terminal is installed and transmitting it to the headquarters center terminal. Payment terminal: A process of receiving payment information from an advertisement placement terminal, performing payment for the advertisement price, and transmitting settlement information including the fact that the payment has been made to the advertisement placement terminal. In addition, the submission possibility determination process is characterized by determining whether or not an advertisement can be performed as follows. (1) Information about a person who stops at the place where the terminal for specifying the display terminal for advertisement included in the advertisement application information and the place where the display terminal received from the display terminal installation location information terminal are installed The display terminal that meets the conditions specified by the former information is selected by comparing it with the information about the person who is visiting. (2) By referring to the advertisement schedule information of the selected display terminal, it is confirmed whether another advertisement is scheduled to be performed at the time of performing the advertisement specified in the advertisement application information. (3) It is determined that the selected display terminal can perform the advertisement when the advertisement can be performed at the time specified by the advertisement application information.

By adopting the above configuration, it is possible to select a place (display terminal) where an advertisement is made based on information about a visitor such as customer information of a retail store in which the display terminal is installed.
Therefore, there is a high possibility that the advertisement can be displayed to a target person of the advertisement. Also, if no other advertisement is planned, it is possible to advertise immediately after advertisement placement and after payment. Further, if the payment terminal is installed in the vicinity of the advertisement placement terminal, the payment processing can be easily performed in an extremely short time. In addition, since it is possible to perform an advertisement by designating a time for each display terminal, the price of the advertisement can be made extremely low.

According to a second aspect of the present invention, in the advertisement system according to the first aspect, the advertisement application information includes at least one of the following items (1) to (4), and the admission determination process includes the following processes. It is characterized by being replaced so as to be performed. Advertisement application information (1) Information for individually designating display terminals for advertisement. (2) Information that specifies the display terminal for advertising according to the area to which the terminal belongs. (3) Information designating a display terminal that advertises based on information about the situation of the place where the display terminal is installed. (4) Information designating a display terminal for advertisement based on information about a person who stops at the place where the display terminal is installed. Proposal of Prohibition of Submitting The following processes (a) to (c) are performed. (A) Using the information about the installation location of the display terminal and / or the information about the person who stops at the location where the display terminal is installed, which is received from the display terminal installation location information terminal, among the above information (1) to (4) Select a display terminal that satisfies the conditions specified by the information included in the advertisement application information. (B) By referring to the advertisement schedule information of the display terminal selected in (a), it is confirmed whether another advertisement is planned to be performed at the time when the advertisement specified in the advertisement application information is performed, and the selected display terminal is selected. , It is determined that the advertisement can be performed when the advertisement can be performed at the time specified in the advertisement application information. (C) Generating advisability information including information on whether or not advertisement can be performed is generated, and this is transmitted to the advertisement admission terminal.

By adopting the above configuration, there is a high possibility that the advertisement will be presented to the targeted person more accurately.

According to a third aspect of the present invention, in the advertisement system according to the first or second aspect, the display terminal selected in the advisability determination process is a terminal capable of performing an advertisement at a time designated by the advertisement application information. In some cases, it is determined that the advertisement can be made.

[0016] According to the invention of claim 4, in the advertisement system of claim 1 or 2, all of the display terminals selected in the advisability determination process can advertise at the time designated by the advertisement application information. When there is a terminal, it is characterized that it is determined that an advertisement can be made.

The invention according to claim 5 is the advertisement system according to any one of claims 1 to 4, characterized in that a sheet held by the headquarters center terminal is adopted as the advertisement placement application sheet.

The invention according to claim 6 is the advertisement system according to any one of claims 1 to 4, wherein the advertisement placement application sheet is a sheet held by an advertisement placement terminal.

The invention according to claim 7 is the advertisement system according to any one of claims 1 to 6, wherein the headquarters center terminal uses the advertisement schedule information held by the terminal.

According to an eighth aspect of the invention, in the advertisement system according to any one of the first to sixth aspects, the headquarters center terminal uses the advertisement schedule information held by the display terminal,
The display terminal is characterized by not performing update processing.

[0021]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an advertising system according to the present invention will be described in detail with reference to embodiments.

(First Advertising System) As shown in FIG. 1, the first advertising system according to the present embodiment inputs an advertisement placement terminal 10, a headquarters center terminal 20, a display terminal 30, a display terminal installation place information input. It has a terminal 40 and a payment terminal 50.

The advertisement placement terminal 10 is an information processing apparatus having at least the following functions, and is preferably installed in a public place such as a retail store.

Information input function The information input function is a function for inputting information from the user, and can be realized by, for example, a keyboard or a touch panel. The input information includes at least information necessary for creating the advertisement application information and information necessary for payment.

The information (items) necessary for the advertisement application information includes at least advertisement information, information on the area where the advertisement is made (area information), and information (time information) on the time (time zone) for making the advertisement. The advertisement information is data displayed on the display terminal 30, and is composed of character data, image data, moving image data, sound (voice) data, and the like. Display terminal 30
Displays an advertisement by playing advertisement information. The area information is information for specifying the area where the advertisement is made. The identification method of this area is (a) a method of individually specifying the display terminal 30 that performs the advertisement, (b) a method of specifying the area (district; municipality, etc.) where the advertisement is performed, and (c) the display terminal 30 is installed. To specify the situation of the location, (d) display terminal 30
There is a method to specify the information of the person who stops at the place where is installed. Only one of these methods may be adopted or a plurality of methods may be adopted. In the method of (c), the display terminal 30
The situation of the place where is installed means the so-called location condition of the display terminal 30. For example, it is designated as "near school A (area within 50 m from school A, within one minute on foot from school A, etc.)". In the method (d), the information of the person who stops at the place where the display terminal 30 is installed includes the affiliation / sex / age group / race of the person who comes to this place.
This is information about the tendency of those who stop by. For example, when the display terminal 30 is installed in a retail store, customer information of the retail store (information about customer segment, information such as customer purchase behavior history) can be adopted. When adopting this method, specify the region, for example, "region where many women in their teens or twenties stop by" or "region where 40% or more of all buyers purchase alcohol" To do. The time information is information that specifies the time (date and time) / time zone for advertising.

The information necessary for the payment is the information necessary for the payment at the payment terminal 50, and includes at least the information for specifying the price of the advertisement and the information for specifying the advisability information. Be done. As the former information, the consideration for the advertisement calculated by the advertisement placement terminal 10 or the headquarters center terminal 20 may be adopted. Further, it may be information necessary for calculating the price of the advertisement, for example, the number of display terminals that perform the advertisement or the time when the advertisement is performed.

Information Creation Function The information creation function is a function for creating an advertisement placement sheet transmission request, advertisement application information and placement confirmation information based on the input information. The advertisement submission sheet transmission request is information for requesting the headquarters center terminal 20 to transmit the advertisement submission sheet. The advertisement placement sheet is a sheet (template, template) for creating the information necessary for creating the advertisement application information described above.
Form, item). The advertisement application information includes information necessary to create the advertisement application information. The submission confirmation information is information for instructing the headquarters center terminal 20 to perform an advertisement, and includes information indicating that the settlement has been performed based on the submission availability information received from the headquarters center terminal 20.

Communication Function The communication function communicates with other components such as the head office center terminal 20 via a communication network such as the network 100.
At least the following communication is performed. To the headquarter center terminal 20, an advertisement submission application sheet transmission request, advertisement application information,
Send submission confirmation information. From the headquarter center terminal 20, the advertisement placement application sheet (information) and the placement availability information are received. Information necessary for payment is transmitted to the payment terminal 50. Payment information is input from the payment terminal 50.

Information Display Function The information display function is a function for displaying information on a display unit such as a CRT or LCD provided in the advertisement placement terminal 10 (or provided externally). The information displayed on the display unit includes information input by the information input function and information received from other components. The information is preferably displayed as characters or images, but may be displayed by a display method other than this. For example, characters may be converted into voice data and this data may be displayed (voiced) as voice. Moreover, you may display information using a some display method.

The headquarters center terminal 20 is the advertisement placement terminal 1
0, a display terminal 30, and a retail store information input terminal 40, and is an information processing apparatus such as a workstation server having at least the following functions.

Communication function This is a function for communicating with other components shown in FIG. 1, and at least performs the following communication. From the advertisement placement terminal 10, an advertisement placement request sheet transmission request, advertisement application information, and placement confirmation information are received. The advertisement placement application sheet and the placement availability information are sent to the advertisement placement terminal 10. The advertisement placement information for each display terminal is transmitted to the display terminal 30. The display device installation location information input terminal 40 receives information about a person who stops at the location where the display device is installed.

-Proposal availability information creation function Is it possible to make an advertisement specified by the entered advertisement application information by referring to the advertisement schedule information for each display device, the display device installation place information, and the information about the person who stops at the display device installation place? It is a function of determining whether or not to submit, and creating the admissibility information including the result. Whether or not the advertisement can be performed may be determined by the following procedures (a) to (c).

(A) The display terminal 30 for advertising is specified. The display terminal 30 that advertises is specified based on the area information of the advertisement placement information. In addition, when the area where the advertisement is performed is designated as in the above (b), the display terminal 30 in this area is selected. When the information (situation designation information) such as the feature or the feature of the place where the display terminal 30 is installed is designated as in (c) above, the display terminal 30 corresponding to this information is selected. In addition, the headquarters center terminal 20 holds characteristic information such as location conditions of a place installed in advance for each display terminal 30, and compares the information with the situation designation information to specify the display terminal 30 that advertises. May be. In addition, each display terminal 3
0 owns the characteristic information of each and the headquarters center terminal 2
You may make it reply to the inquiry from 0 about whether it has the spot color information which matches the said situation designation information. That is, in this case, the headquarters center terminal 20
Each display terminal 30 may be inquired as to whether or not it has the characteristic information that matches the above-mentioned situation designation information, and the display terminal 30 that replies if it matches may be used as the display terminal 30 for advertising. When the information (hereinafter, referred to as the first information) of the person who visits the place where the display terminal 30 is installed is designated as in the above (d), the first information and the display device installation place information are specified in advance. The display terminal 3 that matches the first information is compared with the information (hereinafter referred to as the second information) about the person who visits the place where each display terminal 30 is installed, which is acquired from the input terminal 40.
Specify 0. In addition, the second information may be acquired from the display device installation location information terminal 40 when the display terminal 30 that advertises is specified. It should be noted that each of the display device installation location information terminals 40 retains the second information, and when the headquarters center terminal 20 makes an inquiry as to whether the information matches the first information, the display center installation terminal information terminal 40 returns the information. May be. That is, in this case, the headquarters center terminal 20 inquires of each display device installation location information terminal 40 whether or not the area satisfies the information specified by the first information,
The display terminal 30 corresponding to the terminal 40 that has returned a reply may be specified as the terminal that advertises. That is, the headquarter terminal 20 may acquire the second information from the display device installation location information input terminal 40 at least before creating the submission permission information. For example, the second information may be acquired in advance as shown in FIGS. 2 to 4. You may

When the display terminal 30 is specified by a plurality of information (methods), the display terminal 30 (or the display terminal 30 satisfying any one) satisfying all the conditions of each information may be selected. For example, when the display terminal 30 that advertises is specified by the above (a) and (d), the display terminal 30 that satisfies both conditions (or the display terminal 30 that satisfies at least one of the conditions) is selected.

(B) It is determined for each display terminal 30 whether advertisement is possible. By referring to the advertisement schedule information for each display terminal, it is determined whether or not another advertisement is scheduled to be displayed at the time specified by the time information of the advertisement application information in the display terminal 30 that performs the advertisement. If no other advertisement is scheduled for this time, the display device 30
In, it is determined that advertising is possible.

(C) Sending approval / disapproval information. The advertisement approval / disapproval information includes information on whether the advertisement is possible on the display terminal 30 specified by the advertisement application information. If some of the display terminals 30 specified by the regional information of the advertisement application information cannot be advertised, the advisability information indicating that the advertisement cannot be performed may be transmitted. The advisability information specifying 30 may be transmitted. Further, the advertisement approval / disapproval information also includes information for identifying the price of the advertisement.

-Advertisement schedule information updating function for each display terminal When the advertisement confirmation information is received, the advertisement schedule information is updated for each display terminal that advertises. That is, information indicating that an advertisement will be made at the time specified by the time information of the advertisement application information is added to the schedule information.

-Display terminal-specific advertisement placement information generation function: When the placement confirmation information is received, the display terminal 30 generates information for display advertisement (display terminal-specific advertisement placement information). This information includes at least the advertisement information and the time information.

The display terminal 30 is preferably installed in a retail store or the like and has at least the following functions. A function of receiving advertisement placement information for each display terminal from the headquarters center terminal 20.・ A function to update advertisement schedule information based on advertisement placement information for each display terminal. Based on the time information included in the advertisement placement information by display terminal,
Rewrite the time (timetable) for advertising the advertising schedule information. -A function to display advertisements on the display based on advertisement schedule information. The display function reproduces the advertisement information on a display device such as a CRT or a polarizing film. That is, according to the advertisement schedule information, the advertisement information is reproduced on the display device at the time specified by the time information.

The display terminal installation place information input terminal 40 is installed at each place where the display terminal 30 is installed, creates information about a person who visits this place, and sends this to the headquarters center terminal 20. For example, when the display terminal 3 is installed in a retail store, the display terminal installation location information terminal 40 is PO
The S register or the store server may be used to send customer information such as customer demographics and customer purchase behavior history to the headquarters center terminal 20.

The settlement terminal 50 collects (settles) the price (value) of the advertisement from the applicant for advertisement placement based on the information necessary for the settlement input from the advertisement placement terminal 10. After the payment is completed, payment information is created and transmitted to the advertisement placement terminal 10. Note that the payment information includes information indicating that the payment for the advertisement specified by the advisability information has been completed.

The network 100 is a communication network capable of bidirectional communication, and for example, a communication network under the TCP / IP environment (so-called Internet) can also be adopted. It should be noted that the advertisement placement terminal 10 and the settlement terminal 50 are, for example, receipts or I
Information may be exchanged via a C card or the like. For example, the advertisement placement terminal 10 outputs information necessary for payment to a receipt or an IC card, and the payment terminal 50 uses the receipt or I.
The information necessary for payment output to the C card is input and payment is made. Then, the information indicating that the payment is completed is output to a receipt or an IC card, and the advertisement placement terminal receives the receipt or I.
The information output to the C card is input.

Each component may have a function other than the above. Therefore, for example, the advertisement placement terminal 10 may have the function of the display terminal 30, and the display terminal installation location information terminal 40 may have the function of the payment terminal 50. Next, an example of processing from advertisement placement to advertisement display in the first advertisement system will be described with reference to the sequence diagram of FIG.

(Step A1) The advertisement placement terminal 10 sends an advertisement placement request sheet transmission request to the headquarters center terminal 20 based on an instruction from an advertisement placement applicant.

(Step A2) Headquarters center terminal 20
When receiving the request for sending the advertisement placement application sheet, sends the advertisement placement request sheet to the advertisement placement terminal 10.

(Step A3) The advertisement placement terminal 10 displays the advertisement placement application sheet received from the headquarters center terminal 20. Then, the advertisement applicant is made to input the information required for the advertisement application information.

(Step A4) The advertisement placement terminal 10 creates advertisement application information from the information input by the advertisement placement applicant in step A3, and sends it to the headquarters center terminal 20.

(Steps A5 to A7) When the headquarters center terminal 20 receives the advertisement application information (step A5),
Advertisement advisability information is generated (step A6), and this is transmitted to the advertisement submission terminal 10 (step A7).

(Step A8) The advertisement placement terminal 10 displays placement availability information on the display section.

(Step A9) In the advertisement placement terminal 10, when the placement availability information is information indicating that an advertisement can be placed, and when an instruction to make a settlement for advertisement placement is input from an advertisement placement candidate, Payment terminal 50 provides information necessary for payment.
Send to.

(Steps A10 to A11) Payment terminal 50
Performs payment processing based on the information necessary for payment (step A11). After the processing is completed, payment information is created and transmitted to the advertisement placement terminal 10 (step A11).

(Steps A12 to A13) When the settlement information is input, the advertisement placement terminal 10 creates placement confirmation information (step A12) and transmits it to the headquarters center terminal 20 (step A13).

(Steps A14-A18) The headquarters center terminal 20 receives the submission confirmation information (step A1).
4) Update the advertisement schedule information (display terminal-specific schedule information) for the display terminal 30 of the information transmission destination (steps A15 to A16). Further, the advertisement placement information for each display terminal is generated (step A17), and this is transmitted to the display terminal 30 (step A18).

(Steps A19 to A20) Display terminal 30
Receives the advertisement placement information for each display terminal (step A
19) and update the advertisement schedule information according to this information (step A20).

(Step A21) The display terminal 30 displays an advertisement according to the advertisement schedule information. Next, the second advertising system will be described in detail.

(Second Advertising System) The second advertising system is different from the first advertising system in that the headquarters center terminal 20 does not include the advertising schedule information for each display terminal. Therefore, the headquarters center terminal 20 requests the advertisement schedule information from the display terminal 30 when generating the advisability information. Of course, even when the advertisement confirmation information is received from the advertisement advertisement terminal 10, the advertisement schedule information for each display terminal is not updated.

More specifically, in the second advertisement system, the head office center terminal 20 has a function of transmitting a reference request for advertisement schedule information to the display terminal 30, and receives the advertisement schedule information from the display terminal 30. With function. When the display terminal 30 receives the reference request,
It has a function of transmitting the advertisement schedule information to the head office center terminal 20. Next, a processing example of the second advertisement system will be described with reference to the sequence diagram of FIG.

As shown in FIG. 3, the processing of the second advertising system has steps B6 and B7 between steps A5 and A6 in the processing sequence of the first advertising system. Also, step A16 is omitted. The other processing (steps) is the same as the processing sequence of the first advertising system shown in FIG. Hereinafter, steps B6 and B7 will be described in detail.

(Step B6) Headquarters center terminal 20
When receiving the advertisement application information from the advertisement placement terminal 10 in step B5, transmits a reference request for the advertisement schedule information to the display terminal 30.

(Step B7) Upon receiving the reference request, the display terminal 30 transmits the included advertisement schedule information to the headquarters center terminal 20. In addition, in step B8, the headquarters center terminal 20 also generates the advisability information using the advertisement schedule information.

As described above, in the second advertising system, since the headquarters center terminal 20 refers to the advertising schedule included in the display terminal 30, double booking can be prevented. That is, it is possible to avoid a so-called double booking in which the advertisement schedule of the display terminal 30 is different from the advertisement schedule information by the advertisement schedule of the display terminal 30 being updated by another application. Next, a third advertising system according to this embodiment will be described.

(Third Advertising System) The third advertising system according to the present invention differs from the first advertising system in that the advertising placement terminal 10 has (includes) an advertising placement application sheet. Next, a processing example of the third advertising system will be described with reference to the sequence diagram of FIG.

As shown in FIG. 4, the third advertising system is the same as the first advertising system except that steps A1 and A2 in the sequence of FIG. 2 are replaced by step C1. That is, the processing of steps C2 to C20 is the same as the processing of steps A3 to A21. Hereinafter, step C1 will be described.

(Step C1) In step C1, the advertisement placement terminal 10 takes out the advertisement placement sheet contained therein according to the instruction from the advertisement placement applicant.

As described above, in the third advertisement system, since the advertisement placement terminal 10 does not obtain the advertisement placement request sheet from the headquarters center terminal 20, there is a possibility that it can be processed at high speed.

The preferred embodiments of the present invention have been described above, but the above-described embodiments are merely examples for explaining the present invention, and the scope of the present invention is limited to only the embodiments. Absent. A person skilled in the art can implement the present invention in various other modes in which various variations, improvements, modifications, simplifications, etc. are added to the above embodiments without departing from the gist of the present invention. For example, in the third advertising system, like the second advertising system, the headquarters center terminal 2
0 may not have the advertisement schedule information, and the processing may be performed using only the advertisement schedule information that the display terminal 30 has.

[0067]

As is apparent from the above description, according to the present invention, it is possible to efficiently advertise to the target. Therefore, it becomes possible to advertise at a lower cost than before. For example, students can guide club activities on a display terminal installed in a retail store near the school, or individual shops can sell special information in the neighborhood. It is also possible for small advertisers such as individuals to carry out small-scale advertisements, such as to guide customers. In addition, it is possible to easily settle advertisement placement.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration example of an advertising system according to the present invention.

FIG. 2 is a sequence diagram showing a processing example of the first advertising system.

FIG. 3 is a sequence diagram showing a processing example of a second advertising system.

FIG. 4 is a sequence diagram showing a processing example of a third advertising system.

[Explanation of symbols]

10 advertisement placement terminal 20 headquarters center terminal 30 (retail store) display terminal 40 display terminal installation location information input terminal (retail store information input terminal; POS register, store server, etc.) 50 settlement terminal (POS register, etc.) 100 network (TCP / Communication network under IP environment)

Continued front page    (72) Inventor Toru Tashiro             5-7 Shiba 5-1, Minato-ku, Tokyo NEC Corporation             Inside the company (72) Inventor Satoshi Minoshita             5-7 Shiba 5-1, Minato-ku, Tokyo NEC Corporation             Inside the company

Claims (8)

[Claims] 1. In an advertising system having an advertisement placement terminal, a headquarters center terminal, a display terminal, a display terminal installation location information input terminal, and a payment terminal, the advertisement placement terminal advertises to an advertisement placement candidate based on an advertisement placement application sheet. Input the information required to create application information, create advertisement application information including advertisement information based on this information and send it to the headquarters center terminal, and the advertisement in the advisability information received from the headquarters center terminal. If the information that can be done is included and the advertisement applicant requests, the process of creating the information necessary for payment and sending it to the payment terminal, and the receipt of the payment information from the payment terminal Then, the processing for transmitting the advertisement confirmation information to the headquarters center terminal and the processing for executing the processing are performed, and the headquarters center terminal receives the advertisement application information from the advertisement advertisement terminal. Then, it is determined whether the advertisement can be performed on the display terminal specified by the information, and the advertisement availability information including the determination result is transmitted to the advertisement advertisement terminal, and the advertisement confirmation terminal receives the advertisement confirmation information from the advertisement advertisement terminal. Performing a process of updating the advertisement schedule information for each terminal, and a process of creating advertisement placement information for each display terminal including information regarding advertisement time and advertisement information for each display terminal, and transmitting this to the display terminal, When the display terminal receives the advertisement placement information for each display terminal from the headquarters center terminal, the display terminal updates the advertisement schedule information based on the information about the time of advertisement included in the information, and performs a predetermined operation according to the advertisement schedule information. At the time of, the process of reproducing the advertisement information included in the advertisement placement information for each display terminal is performed, and the display terminal installation location information terminal displays When the payment terminal receives the information necessary for payment from the advertisement placement terminal, it creates the information about the person who stops at the place where the terminal is installed and sends it to the headquarters center terminal. , Processing for transmitting payment information including the fact that payment has been performed to an advertisement placement terminal, and the placement approval / disapproval determination processing includes the terminal for identifying the display terminal for advertisement included in the advertisement application information. The information about the person who stops at the place where the display terminal is installed is compared with the information about the person who stops at the place where the display terminal is received from the display terminal installation location information input terminal, and the display terminal that meets the conditions specified by the former information is displayed. Select, refer to the advertisement schedule information of the selected display terminal,
Check if there are any plans to run other advertisements at the time specified in the advertisement application information, and if the selected display terminal can perform advertisements at the time specified in the advertisement application information An advertising system characterized by deciding that it can. 2. The advertisement system according to claim 1,
The advertisement system, wherein the advertisement application information includes at least one of the following items (1) to (4), and the admission determination process is replaced by the following process. Advertisement application information (1) Information for individually designating display terminals for advertisement. (2) Information that specifies a display terminal for advertising according to the area to which the terminal belongs. (3) Information designating a display terminal that advertises based on information about the situation of the place where the display terminal is installed. (4) Information designating a display terminal for advertisement based on information about a person who stops at the place where the display terminal is installed. Proposal of Prohibition of Submitting The following processes (a) to (c) are performed. (A) Using the information on the installation location of the display terminal and / or the information received from the display terminal installation location information input terminal about the person visiting the location where the display terminal is installed, the above (1)
From the information of (4) to (4), a display terminal satisfying the conditions specified by the information included in the advertisement application information is selected. (B) By referring to the advertisement schedule information of the display terminal selected in (a) above, it is confirmed whether another advertisement is scheduled to be performed at the time of performing the advertisement specified in the advertisement application information, and the selected display The terminal determines that the advertisement can be performed when the advertisement can be performed at the time specified by the advertisement application information. (C) Generating advisability information including information on whether or not advertisement can be performed is generated, and this is transmitted to the advertisement admission terminal. 3. The advertisement system according to claim 1 or 2, wherein the selected display terminal is capable of performing an advertisement at a time specified by the advertisement application information in the admission determination processing. , An advertising system characterized by determining that an advertisement can be made. 4. The advertisement system according to claim 1, wherein all the display terminals selected in the admission determination processing are capable of performing an advertisement at a time designated by the advertisement application information. In some cases, an advertisement system that determines that an advertisement can be made. 5. The advertisement system according to claim 1, wherein the advertisement placement application sheet is a sheet owned by a headquarters center terminal. 6. The advertisement system according to claim 1, wherein the advertisement placement application sheet is a sheet owned by an advertisement placement terminal. 7. The advertisement system according to claim 1, wherein the headquarters center terminal uses advertisement schedule information held by the terminal. 8. The headquarter center terminal uses advertisement schedule information held by a display terminal, and the display terminal does not perform the update process. Advertising system.