JP2003216085A - Database advertisement distribution system of bromide advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To develop an advertisement medium/advertisement system for enabling a purchaser to willingly accept a sales promotion material for advertisement and for enhancing an advertisement and promotion effect. <P>SOLUTION: In the advertisement medium and the advertisement distribution system, advertisement the needs of which are potentially held by the purchaser's layer is matched on the rear surfaces of bromides of talents/models/animation characters, etc., in which its purchaser's layer shows interest most by utilization of IT technology called as a data base. An advertisement effect and a purchase rate are drastically enhanced by bromide advertisement combining the bromides and advertisement by every purchaser's layer. And the advertisement and promotion effects are drastically enhanced by describing an Internet mail address where messages from the talents/models/animation characters, etc., of the bromide can be received. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention is an advertising medium in which an advertisement is displayed on the back side of a bromide such as a business card-sized talent, model, or animation character. Further, the present invention is
Talent model that many buyers are interested in
By creating a database of anime character data and advertisement data and extracting the optimal advertisement data and talent model animation characters, it is possible to make an effective advertisement by making an interest in a wide range of optimal buyers. Providing advertising methods. Further advertising by setting bromides such as talents, models, and anime characters that match the target audience for advertising, and sending messages with advertisements from the bromide's talents, models, and anime characters to buyers It is also a system that provides advertising effects.

[0002]

2. Description of the Related Art Conventionally, advertisers have distributed promotional items (tissues, coupons, leaflets, cards with designs printed on advertisements, etc.) to buyers for advertising purposes.

[0003]

Due to the obsolescence of conventional advertising media and promotional materials (tissues, coupons, leaflets, cards with a design printed on advertisements, etc.), all but some of the purchasers will become advertising media. There was a problem that it became difficult to show interest, distribution of promotional materials was difficult, and it was difficult to narrow down to the purchasing group.

[0004]

[Means for Solving the Problem] Advertisements are displayed on the backside of bromides such as talents, models, and anime characters that many buyers are interested in. Furthermore, the advertisement effect will be improved by setting and distributing bromide advertisements such as talents, models and anime characters according to the target consumers. Also, no matter how many purchasers show interest in talents, models, anime characters, etc., the bromide desired by each consumer group is different. In the present invention, this is applied to each bromide desired by each purchaser,
The buyer sets an advertisement that has a potential need, and the advertising effect is dramatically improved. Furthermore, by noting the Internet address and mail address that can receive messages from talents, models, and anime characters, the advertising effectiveness will be dramatically improved.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION The present invention facilitates the distribution of promotional materials for advertising and displays advertisements with bromides such as talents, models, and anime characters that many consumers are interested in. In order to do so, an advertising medium and an advertising system in which a consumer holds a bromide advertisement for a long period of time and accordingly gives the consumer many opportunities to recognize the advertisement. Embodiments of the invention will be described below. (B) The advertiser (1) inputs the data of products / services to be advertised, the purchaser data, the data of the talent model / animation character into the bromide advertisement distribution database (2). Extract the best bromide ad combination. (B) Create an advertisement (bromide advertisement) on the backside of the bromide based on the extracted data in the database. Indicate the unique Internet address and email address on the back advertisement. (C) Distribute bromide advertisements created for the target customer group to the target customer group. (D) Customer segment (3) receives the bromide advertisement and recognizes the advertisement. In addition, access emails will be sent to the internet and email addresses indicated in the advertisement. (E) Deliver text, image, and voice messages (4) with advertisement of bromide's talents, models, and anime characters from the bromide advertisement distribution system. (F) The customer segment recognizes messages with advertisements such as talents, models, and anime characters.

[0006]

[Effects of the Invention] The present invention optimizes the targets and advertisements of bromide such as talents, models, and anime characters, which have different interests depending on the purchaser group, by utilizing the IT technology (database). Such matching advertisements can be produced, and by distributing the bromide advertisements to the matching buyers, the purchase rate of buyers is dramatically increased. It is also an advertising system that meets the needs of consumers.

[Brief description of drawings]

FIG. 1 is a database advertisement distribution system for bromide advertisements.

[Explanation of symbols]

1 Advertiser 2 Bromide advertisement database and advertisement distribution system 3 Buyer segment (user) 4 Message from talent model animation character

Claims (3)

[Claims] [Claim 1] An advertiser uses IT technology (database) to identify potential customers of products / services to advertise and bromides of talents, models, anime characters, etc., to which the potential customers have a strong interest. , It is obtained by matching both. An effective advertising medium with a strong appeal to potential customers. And an advertisement distribution system. [Claim 2] Various data held by the advertiser (corporate information, product information, marketing information, customer information, etc.), various purchaser data (hobbies, tastes, marketing information, etc.), and entertainment information (talents, etc.) An advertising medium that effectively matches (models, anime characters, etc.), is easily accepted by a large number of buyers, and has a dramatic advertising effect. Bromide ads. 3. An advertisement is written on the backside of a bromide such as a talent model, an anime character, etc., and an internet address / email address for notifying only the buyer who receives the bromide. By the buyer who receives the bromide advertisement accessing the Internet address of the bromide advertisement or sending an email,
Messages (text, images, images, etc.) from bromide talents, models, anime characters, etc. received by the buyer.
An advertisement distribution system in which advertisements with voice etc.) are sent.