JP2003186431A - Video distribution server, advertisement distribution server, video distributing method, and program thereof - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a video distribution server, an advertisement distribution server, a video distributing method, and programs thereof that calculate an advertisement charge on which advertisement effect based upon a time band wherein video information with added advertisement information is transmitted to a user terminal is properly reflected. <P>SOLUTION: A video distribution service center server 10 adds the advertisement information sent from a cyber-media advertisement company server 40 to the video information sent from a broadcasting station terminal 30 and distributes them to the user terminal 20. The video distribution service center server 10 calculates the advertisement charge to the cyber-media advertisement company according to the time band in which the advertisement information is displayed on the user terminal 20. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a video distribution server,
More specifically, the present invention relates to an advertisement providing server, a video distribution method, and a program therefor. The video distribution server adds the advertisement information to the video information, transmits the video information to the user terminal, and calculates the advertisement charge based on the time period of the transmission, , Video distribution method,
And its programs.

[0002]

2. Description of the Related Art Recently, broadband technology has made it possible to deliver a large amount of data at high speed via the Internet. On the other hand, for users, when using a service using a broadband technology (for example, a video distribution service), the high usage fee has been a problem.

As a conventional technique for solving the above problems, there has been a technique of adding advertisement information such as a banner advertisement to a distribution image and distributing the distribution image to a user's terminal via the Internet. In the above-mentioned conventional technique, the video reception fee paid by the user is allocated by the advertisement fee paid by the advertiser.

[0004]

Conventionally, the advertisement fee has been calculated based on the display area and the display time of a banner advertisement or the like. However, it is difficult to say that the time period during which the user receives the image varies and the difference in the advertising effect based on the time period during which the advertisement is displayed is properly reflected in the advertisement fee.

The present invention has been made in view of the above problems, and calculates an advertisement fee that appropriately reflects the advertisement effect based on the time zone when the video information to which the advertisement information is added is transmitted to the user terminal. A video distribution server, an advertisement providing server, a video distribution method, and a program therefor are provided.

[0006]

In order to achieve such an object, the invention according to claim 1 provides
User terminal device, advertisement providing server for providing advertisement information,
And a video distribution server connected to the broadcasting station terminal device for transmitting the video information, wherein the advertising information transmitted from the advertisement providing server is added to the video information transmitted from the broadcasting station terminal device to obtain the advertising information. It is characterized in that the added video information is distributed to the user terminal device, and the advertisement charge related to the advertisement information is calculated based on the time zone in which the video information added with the advertisement information is distributed to the user terminal device. . The time zone mentioned here is based on the standard time of the user terminal installation area.

The invention according to claim 2 is connected to one or more user terminal devices, an advertisement providing server for providing advertisement information, and a broadcasting station terminal device for transmitting video information via a network. In the video distribution server, when a video distribution request is received from a predetermined user terminal device among one or more user terminal devices, the broadcasting station terminal device is requested to send out the video information requested to be distributed. When the video transmission request means and the video distribution request from the predetermined user terminal device are received, the advertisement transmission server requests the advertisement transmission server to transmit the advertisement information and the video information transmitted from the broadcasting station terminal device. Distributing the advertisement information adding means for adding the advertisement information transmitted from the advertisement providing server, and the video information added with the advertisement information by the advertisement information adding means to the user terminal device which made the distribution request. An image information distribution unit, and an advertisement fee calculation unit for calculating an advertisement fee related to the advertisement information based on a time period in which the image information added with the advertisement information by the image information distribution unit is delivered. .

[0008] According to the invention described in claim 3, in the video distribution server according to claim 2, the advertisement fee calculation means has a display area of the advertisement information and a display time of the advertisement information on the screen of the user terminal device. , And an advertisement fee related to the advertisement information is calculated based on a time zone in which the advertisement information is distributed to the user terminal device.

According to the invention described in claim 4, in the video distribution server according to claim 2, the unit of the number of user terminal devices to which the video information added with the advertisement information by the video information distribution means is transmitted. The advertisement fee calculation means has a transmission terminal number measuring means for measuring each time, and the advertisement fee calculating means has a display area of the advertisement information on the screen of the user terminal device, a time zone in which the advertisement information is distributed to the user terminal device, and a transmission. To calculate the charge per unit time based on the number of user terminal devices measured by the number-of-terminals measurement means, and to add up all the charges per unit time within the time when the advertisement information is transmitted to calculate the advertisement charge. Is characterized by.

According to the invention described in claim 5, in the video distribution server according to any one of claims 2 to 4, when the video distribution request is received from the user terminal device, the distribution request is made. It is characterized by further comprising identification information transmitting means for transmitting the video identification information for identifying the video information to the advertisement providing server.

According to the invention described in claim 6, in the video distribution server according to any one of claims 2 to 5, the information for personal authentication of the user of the user terminal device is used. When the authentication information is received from the user terminal device and the authentication information is received from the user terminal device after storing the authentication information by the authentication information storage device, the distribution of the video information to the user terminal device is permitted. Authentication delivery permitting means for

According to the invention described in claim 7, in the video distribution server according to any one of claims 2 to 6, the video transmitted from the broadcasting station terminal device is transmitted from a predetermined user terminal device. When the information indicating that the receiving contract is desired is received, the information processing device is characterized by having contract information transmitting means for transmitting, to the broadcasting station terminal device, information instructing to conclude the receiving contract by a predetermined date. .

According to the invention of claim 8, a user terminal device, a broadcasting station terminal device for transmitting video information, and advertisement information added to the video information are distributed to the user terminal device via a network. An advertisement providing server connected to the video distribution server, storing one or more pieces of advertisement information, and receiving from the video distribution server video identification information for identifying the video information requested to be distributed by the user terminal device. An advertisement that detects the information content of the video information based on the received video identification information, extracts advertisement information according to the detected information content from one or more pieces of advertisement information, and sends the extracted advertisement information to the video distribution server It is characterized by having an information transmitting means.

According to the invention described in claim 9, in the advertisement providing server according to claim 8, when a request for information related to advertisement information is received from the user terminal device via the video transmission server, It is characterized by having a related information transmitting means for extracting the requested information from one or more pieces of advertisement information and transmitting it to the user terminal device via the video transmission server.

According to a tenth aspect of the present invention, a user terminal device, a video delivery server connected to the user terminal device via a network, and a video delivery server connected to the video delivery server via a network to display advertisement information. A video distribution method using an advertisement providing server for providing and a broadcast station terminal device connected to a video distribution server via a network and transmitting video information to the video distribution server, wherein the video distribution server is a broadcast station terminal. The advertisement information transmitted from the advertisement providing server is added to the video information sent from the device, the video information added with the advertisement information is distributed to the user terminal device, and the video information added with the advertisement information is used. It is characterized in that the advertisement fee for the advertisement information is calculated based on the time zone of distribution to the person terminal device.

According to the invention of claim 11, a user terminal device, a video distribution server connected to the user terminal device via a network, and a video distribution server connected to the video distribution server via a network to display advertisement information. A video distribution method using an advertisement providing server for providing, a broadcast station terminal device connected to a video distribution server via a network, and transmitting video information to the video distribution server, wherein one or more video distribution servers are provided. When a video distribution request is received from a predetermined user terminal device among the user terminal devices of the above, a video transmission request step of requesting the broadcast station terminal device to transmit the video information requested to be distributed, and a predetermined user When receiving the video distribution request from the terminal device, the advertisement transmission server, the advertisement transmission request step for requesting the transmission of the advertisement information, and the video information transmitted from the broadcasting station terminal device, An advertisement information adding step of adding the advertisement information transmitted from the notification providing server, and a video information distribution step of distributing the video information added with the advertisement information by the advertisement information adding step to the user terminal device that requested the distribution, An advertisement fee calculating step of calculating an advertisement fee relating to the advertisement information based on a time period in which the video information to which the advertisement information is added by the information delivering step is delivered.

According to the twelfth aspect of the invention, in the video distribution method according to the eleventh aspect, the advertisement fee calculating step includes the display area of the advertisement information and the display time of the advertisement information on the screen of the user terminal device. , And an advertisement fee related to the advertisement information is calculated based on a time zone in which the advertisement information is distributed to the user terminal device.

According to the invention described in claim 13, in the video distribution method according to claim 11, the video distribution server is a user terminal to which the video information to which the advertisement information is added is transmitted in the video information distribution step. It has a step of measuring the number of transmitting terminals for each unit time, and in the advertisement fee calculating step, the display area of the advertisement information on the screen of the user terminal device and the advertisement information are distributed to the user terminal device. Calculate the charge per unit time based on the time zone and the number of user terminal devices measured in the number of transmitting terminals measurement process, and add up all the charges per unit time during the time when the advertisement information is transmitted. It is characterized by calculating a charge.

According to the invention described in claim 14, in the video distribution method according to any one of claims 11 to 13, when the video distribution server receives a video distribution request from the user terminal device. And an identification information transmitting step of transmitting video identification information for identifying the video information requested to be delivered to the advertisement providing server, wherein the advertisement providing server stores one or more pieces of advertisement information and stores the video identification information. The information content of the video information received from the video distribution server is detected based on the received video identification information, the advertisement information according to the detected information content is extracted from one or more advertisement information, and the extracted advertisement information is displayed in the video. It is characterized by having an advertisement information transmitting step of transmitting to the distribution server.

According to the invention of claim 15, in the video distribution method of claim 14, the advertisement providing server requests the information related to the advertisement information from the user terminal device via the video transmitting server. When the information is received from, the requested information is extracted from one or more pieces of advertisement information, and the requested information is transmitted to the user terminal device via the video transmission server.

According to the sixteenth aspect of the present invention, in the video delivery method according to any one of the eleventh to fifteenth aspects, the video delivery server is for personal authentication of the user of the user terminal device. Information from the user terminal device and stores the information, and after the authentication information is stored by the authentication information storing process, when the authentication information is received from the user terminal device, the image to the user terminal device is displayed. And an authentication distribution permitting step of permitting the distribution of information.

According to the invention described in claim 17, in the video distribution method according to any one of claims 11 to 16, the video distribution server is configured such that a predetermined user terminal device sends a broadcast station terminal device. When receiving the information indicating that the user desires to receive the contract to receive the video transmitted by the, the contract information transmitting step of transmitting the information indicating the conclusion of the receiving contract by the predetermined date to the broadcasting station terminal device is included. It is characterized by

Further, the invention according to claim 18 is the video information for distributing the video information to which the advertisement information is added by the advertisement information adding process for adding the received advertisement information to the received video information. A computer is made to execute a distribution process and an advertisement charge calculation process for calculating an advertisement charge related to the advertisement information based on a time period in which the video information added with the advertisement information by the video information distribution process is distributed. To do.

According to the invention described in claim 19, in the program according to claim 18, the advertisement fee calculation process includes: a display area of the advertisement information on the screen of the user terminal device; a display time of the advertisement information; Also, the advertisement fee relating to the advertisement information is calculated based on the time zone in which the advertisement information is delivered to the user terminal device.

According to the twentieth aspect of the invention, in the program of the eighteenth aspect, the number of terminals that have received the video information to which the advertisement information is added, which has been transmitted by the video information distribution processing, is set per unit time. The advertisement fee calculation process includes the display area of the advertisement information on the screen of the terminal which receives the video information to which the advertisement information is added, and the time period when the advertisement information is distributed to the terminal. , And calculate the charge per unit time based on the number of terminals measured by the number of sending terminals measurement process, and calculate the advertisement charge by summing all the charges per unit time within the time when the advertisement information is transmitted. Is characterized by.

According to the invention of claim 21, in the program according to any one of claims 18 to 20, when the video distribution request is received, the video information for the distribution request is identified. Based on the video identification information, the information content of the video information is detected, the advertisement information according to the detected information content is extracted from one or more pieces of advertisement information, and the advertisement information transmission process of transmitting the extracted advertisement information is performed on the computer. It is characterized by being executed.

Further, according to the invention of claim 22, in the program of claim 21, when a request for information related to advertisement information is received, the requested information is extracted from one or more pieces of advertisement information. , And causing the computer to execute a related information transmission process of transmitting.

According to the invention described in claim 23, in the program according to any one of claims 18 to 22, an authentication information storing process for receiving and storing information for personal authentication of a user. And storing the authentication information by the authentication information storing process, and when the authentication information is received, the computer is caused to execute an authentication distribution permission process for permitting the distribution of the video information to the terminal that has transmitted the authentication information. .

Further, according to the invention of claim 24, in the program according to any one of claims 18 to 23, when the information indicating that the video reception contract is desired is received, the reception contract is predetermined. It is characterized in that the computer is caused to execute a contract information transmission process for transmitting information instructing to conclude the contract by the date.

[0030]

1 is a diagram showing the configuration of a video distribution system according to an embodiment of the present invention. The configuration and operation of the video distribution system according to this embodiment will be described below with reference to FIG.

The video distribution system has a video distribution service center server 10, a user information database 11, a user terminal 20, a broadcasting station terminal 30 and a cyber media advertising company (advertising company) server 40. . The video distribution service provided by the video distribution system according to the present embodiment adds the advertisement information to the video sent from the broadcasting station terminal 30 and the user terminal 20 that requests the video distribution.
It is a service provided free of charge to. The video provided by the video distribution service may be, for example, a new movie, a world-class sports tournament, a play, or the like.

The user terminal 20 used by the user is an information device such as a personal computer. Further, the user terminal 20 is connected to the video distribution service center server 10 via the Internet 100 and can communicate with the video distribution service center server 10.
The user terminal 20 is the video distribution service center server 10
Has a function of accessing a video distribution service provided on the Internet 100 and displaying the service on a screen. The internet 100 may be a broadband-enabled internet.

The user terminal 20 sends the user information indicating the personal information of the user of the user terminal 20 to the video distribution service center server 10 before requesting the video distribution from the video distribution service center server 10. Send. When the video distribution service center server 10 receives the user information,
The received user information is stored in the user information database 11. The user information database 11 manages user information. After the user information is registered, the user terminal 20 is recognized by the video distribution service center server 10, and the video distribution service can be used.

When the user terminal 20 accesses the video distribution service center server 10, the user terminal 20 displays the program information for each broadcasting station on the screen based on the information transmitted from the video distribution service center server 10. The user terminal 20 determines a desired video from one or more videos displayed in the program guide on the screen, and registers the corresponding video on the screen. For example, when the user terminal 20 clicks "Latest movie of A broadcasting station" displayed in the program table with the mouse to watch "Latest movie of broadcasting station A", the program desired information (the video requested to be distributed) is displayed. (Information for identifying) is input to the terminal itself and, at the same time, sent to the video distribution service center server 10.

After the video distribution request, the user terminal 20 receives the video information to which the advertisement information is added from the broadcasting station terminal 30 via the video distribution service center server 10. The received video information is displayed on the screen provided in the user terminal 20.

On the screen of the user terminal 20, the advertisement information provided by the cyber media advertisement company server 40 is displayed together with the video information. For example, the advertisement information may be in the form of a banner and may include the name, function, and external view of the product of the cyber media advertising company. The user terminal 20 selects a desired cyber media advertising company from a plurality of cyber media advertising companies displayed on the screen, and clicks the cyber media advertising company name (advertising information) with a mouse to display the screen. More detailed information can be obtained by, for example, switching to the homepage provided by a cyber media advertising company. The information of the designated advertisement providing company is temporarily stored in the user terminal 20 as cybermedia advertising company designation information in response to the user's request.

The video distribution service center server 10 is used by video sellers and is composed of an information processing device such as a WEB server. The video distribution service center server 10 also uses the Internet 100 to send the user terminal 20 and the cyber media advertising company server 40.
Are interconnected with each other and can communicate with each other.

When the video delivery service center server 10 receives the information sent from the user terminal 20 for identifying the user and the video information requested for delivery, the video delivery service center server 10 sends the video delivery instruction information to the broadcasting station terminal 30. . The video distribution instruction information is information for the video distribution service center server 10 to instruct the broadcasting station terminal 30 to distribute the video in the video distribution service of the channel designated by the user on the user terminal 20. After transmitting the video distribution instruction information, the video distribution service center server 10 receives the distribution-requested video information from the broadcasting station terminal 30.

Also, the video distribution service center server 10
When receiving the information sent from the user terminal 20 for identifying the user and the video information requested for distribution, the user terminal 20 sends the user identification information to the cyber media advertising company server 40. The video distribution service center server 10
After transmitting the user identification information, the advertisement information based on the user identification information is received from the cyber media advertising company server 40.

The video distribution service center server 10 stores information for identifying a user and video information.
The stored information for identifying the user and the video information is used for marketing and the like.

Now, the user identification information will be described. When the video distribution service center server 10 receives the information for identifying the user from the user terminal 20,
User information corresponding to the received information for identifying the user is extracted from the user information database 11.
The video distribution service center server 10 transmits the extracted user information and the information for identifying the video information received from the user terminal 20 to the cyber media advertising company server 40 as user identification information.

The video distribution service center server 10 combines the video information received from the broadcasting station terminal 30 and the advertisement information received from the cyber media advertising company server 40 to display a screen for each user on the portal screen for each user. It is generated and transmitted to the user terminal 20.

When transmitting the advertisement information received from the cyber media advertisement company server 40 to the user terminal 20 together with the image, the video distribution service center server 10 calculates the advertisement fee for the advertisement information to be transmitted to the user terminal 20. To do. After calculating the advertisement fee, the video distribution service center server 10 transmits information requesting payment of the calculated advertisement fee to the cyber media advertisement company server 40 that provided the advertisement information.

The broadcasting station terminal 30 is an information processing device provided in the broadcasting station. A broadcasting station usually distributes video by CATV or satellite broadcasting for a fee. The user of the user terminal 20 is the video distribution service center server 10
When not using the video distribution service via the broadcasting station terminal 30 via the cable or the antenna as in the conventional case.
Receives the video broadcast by and pays the reception fee to the broadcasting station.

The broadcasting station terminal 30 receives the video distribution instruction information from the video distribution service center server 10. The broadcasting station terminal 30 distributes the video instructed by the video distribution instruction information to the user terminal 20 instructed via the video distribution service center by the video distribution instruction information.

The cyber media advertisement company (advertisement company) server 40 is an information processing device provided in a company whose video distribution service center desires to provide an advertisement on a program screen in the video distribution service. The cyber media advertising company server 40 stores one or more pieces of advertising information and more detailed advertising information corresponding to each of the above advertising information.

The cyber media advertising company server 40
User identification information is received from the video distribution service center server 10. Cybermedia advertising company server 40
Based on the received user identification information, the user terminal 20
Detect the contents of the video information distributed to. The cyber media advertising company server 40 provides the video distribution service center server 10 with advertisement information according to the content of the video information distributed to the user terminal 20. For example, the user terminal 2
If the video information distributed to 0 is a soccer relay,
The cyber media advertisement company server 40 transmits advertisement information such as soccer related goods to the video distribution service center server 10.

Also, the cyber media advertising company server 4
0 receives, from the user terminal 20 via the video distribution service center server 10, more detailed advertisement information or information requesting transmission of information related to the advertisement information, and delivers the corresponding information to the video distribution. Service center server 1
It is transmitted to the user terminal 20 via 0. For example, the cyber media advertisement company server 40 may transmit the stored information about the home page of the own advertisement company to the user terminal 20.

FIG. 2 is a diagram showing the portal editing screen 50 of the user terminal 20 according to the embodiment of the present invention. Hereinafter, the portal edit screen 50 in this embodiment will be described with reference to FIG.

When the user terminal 20 requests the video distribution service center server 10 to receive a video after concluding the reception contract with the broadcasting station terminal 30, the user terminal 20 displays the portal editing screen 50 as shown in FIG. The user terminal 20 selects a display image (reception channel) on the portal editing screen 50.

As shown in FIG. 2, the portal edit screen 50 includes a program selection screen 51, a broadcast video display screen 54, a portal screen header 55, and a control icon 56.
And are displayed.

On the program selection screen 51, program guides for one or more broadcasting stations are displayed. In FIG. 2, a broadcasting station name 52a and a program table 5 which is a program table related to the broadcasting station name 52a are shown.
3a, a broadcasting station name 52b, and a program table 53b which is a program table related to the broadcasting station name 52b are displayed on the program selection screen 51. Note that the broadcast station names and program guides related to other broadcast stations can be displayed by scrolling the program selection screen 51.

When selecting the receiving broadcast station, the user terminal 20 selects a predetermined one of the broadcast station names or the program guides displayed on the program selection screen 51 and displays it on the broadcast video display screen 54. Drag it to the desired position.
The broadcast video display screen 54 displays the video distributed by the selected broadcast station at the dragged position. A plurality of videos can be displayed on the broadcast video display screen 54, and the size of each display video can be changed.

In the portal screen header 55, for example,
The contents of the screen such as "cybermedia portal" are shown.

The control icon 56 is the portal editing screen 5
It is an icon for controlling the screen display of 0. For example, the user terminal 20 can end the display of the portal edit screen 50 by selecting the control icon 56.

FIG. 3 is a diagram showing a broadcast display screen 60 of the user terminal 20 according to the embodiment of the present invention. Less than,
The broadcast display screen 60 in this embodiment will be described with reference to FIG.

The user terminal 20 displays the portal edit screen 50.
In, after selecting a predetermined broadcasting station (broadcast channel),
The broadcast display screen 60 is displayed.

As shown in FIG. 3, on the broadcast display screen 60, program display windows 61a and 61b, a portal screen header 65, and a control icon 66 are displayed.

As shown in FIG. 3, the program display windows 61a and 62a have video screens 62a and 62a, respectively.
62b, advertisement screens 63a and 63b, and control icon 6
4a and 64b are displayed.

Video information transmitted from the broadcasting station terminal 30 via the video distribution service center server 10 is displayed on the video screens 62a and 62b. Advertising screen 63a, 63
The advertisement information provided by the cyber media advertisement company server 40 is displayed in b. The user terminal 20 selects more detailed advertisement information or information related to the selected advertisement information by selecting the advertisement information on the advertisement screens 63a and 63b (for example, the cyber media advertisement company that provided the advertisement information It is possible to display the home page provided) on the screen of the own terminal. The control icons 64a and 64b are the program display windows 61a and 61b.
Control the screen display of each. For example, the user terminal 2
0 selects the control icons 64a and 64b respectively to display the program display windows 61a and 61b, respectively.
It is possible to enlarge b or end the display.

In the portal screen header 65, for example,
The contents of the screen such as "cybermedia portal" are shown.

The control icon 66 is an icon for controlling the screen display of the broadcast display screen 60. For example, the user terminal 20 selects the control icon 66 to
It is possible to display the program selection screen 51 of the portal editing screen 50. Further, the user terminal 20 can use the control icon 66 as a pull-down menu on the GUI. For example, when the control icon 66 is selected, the user terminal 20 may expand the control icon 66 and display one or more broadcasting station names displayed on the program selection screen 51. The user terminal 20 can display the program guide of the selected broadcasting station by selecting a predetermined broadcasting station name from the displayed one or more broadcasting station names.

FIG. 4 is a flowchart showing the flow of user registration operation by the video distribution service center server 10 according to the embodiment of the present invention. Hereinafter, using FIG. 1,
The user registration operation of the video distribution service by the video distribution service center server 10 according to the present embodiment will be described with reference to FIG.

First, the video distribution service center server 10
Determines whether or not it has received from the user terminal 20 information requesting registration for receiving the video distribution service (step S101). When it is determined that the video distribution service center server 10 has not received from the user terminal 20 the information requesting registration for the video distribution service (step S101 / No), step S10
The process 1 is repeated.

When it is determined that the video distribution service center server 10 has received from the user terminal 20 the information requesting the registration for receiving the video distribution service (step S101 / Yes), the video distribution service center server 1
0 determines whether or not the personal information relating to the user of the user terminal 20 has been received from the user terminal 20 (step S
102). When the video distribution service center server 10 determines that the personal information is not received from the user terminal 20 (step S102 / No), the process of step S102 is repeated.

Here, the personal information may be information indicating the name, telephone number, mail address or the like of the user of the user terminal 20. Further, the personal information includes information for authenticating the user himself / herself when using the video distribution service. The credit card number of the user may be used as the authentication information.

When the video distribution service center server 10 determines that the personal information has been received from the user terminal 20 (step S102 / Yes), the video distribution service center server 10 registers the user of the user terminal 20 which made the registration request. Is performed (step S103).

Next, the video distribution service center server 10
Notifies the user terminal 20 of the information that the user registration is completed (step S104), and ends the operation. The process shown in FIG. 4 enables the user to use the video distribution service.

FIG. 5 is a flowchart showing the flow of the video distribution operation by the video distribution service center server 10 according to the embodiment of the present invention. The video distribution operation by the video distribution service center server 10 according to the present embodiment will be described below with reference to FIG. 1 and FIG.

First, the video distribution service center server 10
Determines whether or not the access from the user terminal 20 is recognized (step S201). When it is determined that the video distribution service center server 10 does not recognize the access from the user terminal 20 (step S201 / No),
The process of step S201 is repeated.

When the video distribution service center server 10 determines that the access from the user terminal 20 is recognized (step S201 / Yes), the information of the portal edit screen 50 is transmitted to the user terminal 20 and displayed (step S201). S202).

Next, the video distribution service center server 10
Indicates whether the user terminal 20 selects a predetermined broadcasting station name from one or more broadcasting station names displayed on the portal editing screen 50, and transmits a video distribution request of the selected broadcasting station to its own server. It is determined (step S203). When the video distribution service center server 10 determines that the video distribution request of the predetermined broadcast station has not been received from the user terminal 20 (step S203 / No), the process of step S203 is repeated.

When the video distribution service center server 10 determines that the video distribution request of the predetermined broadcasting station is received from the user terminal 20 (step S203 / Yes), the video distribution service center server 10 determines that the user terminal 20 has received the video distribution request. Information (video distribution instruction information) requesting distribution of the video information specified by the user terminal 20 is transmitted to the broadcasting station terminal 30 in the broadcasting station specified by 20 (step S204).

Further, the video distribution service center server 10
Transmits user identification information to the cyber media advertisement company server 40 and requests transmission of advertisement information (step S205).

Next, the video distribution service center server 10
Determines whether the video information based on the transmitted video distribution instruction information and the advertisement information based on the transmitted user identification information have been received (step S206). When the video distribution service center server 10 determines that the video information and the advertisement information have not been received (step S206 / N).
o), the process of step S206 is repeated.

When the video distribution service center server 10 determines that the video information and the advertisement information are received (step S206 / Yes), the video distribution service center server 10 adds the cyber information to the video information received from the broadcasting station terminal 30. The advertisement information received from the media advertisement company server 40 is added and transmitted to the user terminal 20 for display (step S207).

After distributing the video information, the video distribution service center server 10 determines whether or not the advertisement information displayed on the screen of the user terminal 20 has been selected by the user terminal 20 (step S208). When it is determined that the advertisement information is not selected by the user terminal 20 (step S208 / No), the video distribution service center server 10
Ends the operation.

When it is determined that the advertisement information has been selected by the user terminal 20 (step S208 / Yes), the video distribution service center server 10 provides the user terminal 20 with more detailed information regarding the content of the selected advertisement. Sent to
It is displayed (step S209). For example, when the video distribution service center server 10 determines that the predetermined advertisement information is selected by the user terminal 20, the home page managed by the cyber media advertising company that provided the selected advertisement information is displayed on the user terminal 20. It may be displayed. With the above, the video distribution service center server 10
Ends the operation.

FIG. 6 is a flowchart showing the flow of the operation of calculating the advertisement fee by the video distribution service center server 10 according to the embodiment of the present invention. Hereinafter, the operation of calculating the advertisement fee by the video distribution service center server 10 in the present embodiment will be described with reference to FIG. 1 and along FIG.

The video distribution service center server 10 displays the display area and display time of the advertisement information on the user terminal 20.
The advertisement fee is calculated based on the display time period and the number of user terminals (the number of connected user terminals) to which the advertisement information is transmitted.

First, the video distribution service center server 10
Detects the display area of the advertisement information to be transmitted to the user terminal 20 together with the video information, and calculates how many times the detected display area corresponds to the area of the preset unit section (step S301).

Next, the video distribution service center server 10
Detects the display start time and display end time of the advertisement information (step S302).

Next, the video distribution service center server 10
Divides the display time of the advertisement information into unit times, detects the time zone in which the advertisement information is delivered to the user terminal 20 every unit time, and obtains the corresponding charge index (step S30).
2).

FIG. 7 is a diagram showing a charge index for each time zone in one embodiment of the present invention. Hereinafter, with reference to FIG.
The calculation of the charge index in each time zone in this embodiment will be described.

As shown in FIG. 7, in this embodiment, 24 hours a day is divided into four time zones (business time, golden time, prime time, and economy time), and each time zone is divided into four time zones. You have set a price index. The larger the price index, the larger the finally calculated advertising charge. For example, assuming that the unit time is 1 minute, the advertisement fee of the advertisement information displayed on the screen of the user terminal 20 during the golden time (rate index: 150) from 19:00 to 19:01 is from 3:00 to 3:01. Up to 01, it will be twice as much as the advertisement fee of the advertisement information displayed in the same area and the same number of connected user terminals in economy time (fee index: 75). In addition, in the present embodiment, FIG.
Although the time zone and the charge index are set as shown in FIG. 7, the setting of the time zone and the charge index is not limited to that shown in FIG. 7. Further, the time zone mentioned here is based on the standard time of the user terminal installation area.

Next, the video distribution service center server 10
Detects the number of user terminals to which the advertisement information has been transmitted (the number of connected user terminals) for each unit time (step S30).
4).

FIG. 8 is a diagram showing the number of user terminal connections per unit time in one embodiment of the present invention. FIG. 8 shows the number of user terminals displaying predetermined advertisement information at 1-minute intervals. The video distribution service center server 10 detects and stores the connection record list as shown in FIG.

Next, the video distribution service center server 10
Calculates the advertisement charge for each unit time (for example, one minute) (step S305). Advertising fee per unit time is
Calculated as "Advertisement charge per unit time = unit division charge x number of display divisions of advertisement information (display area) x time zone index of the relevant unit time / 100 x number of connected user terminals per relevant unit time" To be done. The video distribution service center server 10 calculates all advertisement charges for each unit time within the display time of the advertisement information.

Next, the video distribution service center server 10
Is the sum of all calculated advertising charges for each unit time,
Calculate as the final advertisement fee (step S30)
6).

The video distribution service center server 10 transmits the information requesting payment of the calculated advertisement fee to the corresponding cyber media advertising company server 40 (step S307). Thus, the video distribution service center server 10 ends the operation.

In the present embodiment, the advertisement charge per unit time is calculated as follows: "charge of unit section × number of display sections (display area) of advertisement information × time zone index of relevant unit time / 100 × per relevant unit time The number is calculated as “the number of connected user terminals”, but may be calculated by another method. The advertisement fee may be calculated by another calculation formula based on the display area of the advertisement information, the display time, the display time zone, and the number of terminals on which the advertisement information is displayed. Further, the advertisement fee may be calculated based on any one or a combination of the display area of the advertisement information, the display time, the display time zone, and the number of terminals on which the advertisement information is displayed. further,
The GHLC territory money may be calculated based on other elements related to the advertisement information.

In the video distribution service, the user terminal 20
This is a service for receiving video information with advertisements free of charge. The user terminal 20 can also receive, for a fee, the video broadcast from the broadcasting station terminal 30 by the conventional satellite broadcasting or CATV system without using the video distribution service.

When the user terminal 20 makes a contract to receive the above-mentioned pay broadcast, it sends information to the video distribution service center server 10 to the effect that the user wants to receive a predetermined image.

The video distribution service center server 10 sends information indicating that a reception contract to the broadcasting station terminal 30 is desired,
When received from the user terminal 20, the contract instruction information is transmitted to the broadcasting station terminal 30. With the contract instruction information, the video distribution service center server 10 completes the reception contract procedure by the date designated by the user with respect to the broadcasting station terminal 30 to which the user pays a reception contract based on the user information. Information to instruct.

When the broadcasting station terminal 30 receives the contract instruction information from the video distribution service center server 10, the broadcasting station proceeds with the procedure for concluding the contract designated by the contract instruction information and, if necessary, sends it to the user terminal 20. Send information related to receiving contracts by e-mail.

As described above, according to this embodiment, the user terminal 20 receives the video information to which the advertisement information is added from the video distribution service center server 10.
Therefore, the user does not need to install equipment normally required for CATV or satellite broadcast reception, and can receive images free of charge using only a personal computer and broadband equipment. Also, the broadcasting station is CATV
It is possible to increase the number of pay-broadcast subscribers without being affected by the cable construction status or the sales status of satellite broadcasting receivers.

Further, according to the present embodiment, the cyber media advertising company server 40 transmits the banner format advertising information to the user terminal 20 via the Internet 100. Therefore, the cyber media advertising company can obtain the same advertising effect at a lower advertising cost than the conventional program advertising such as terrestrial broadcasting or satellite broadcasting. When the user terminal 20 requests the transmission of more detailed advertisement information, the cyber media advertisement company server 40
Can immediately respond and transmit detailed advertisement information to the user terminal 20.

Further, according to this embodiment, the user terminal 2
0 uses the video distribution service by using the high-speed data line. Therefore, it becomes possible to promote the accelerated spread of high-speed data lines.

Further, according to this embodiment, the user terminal 2
0 transmits user information indicating the personal information of the user to the video distribution service center server 10. Therefore, the video distribution service center can grasp the profile of the user and collect the market analysis data of the user.

Further, according to this embodiment, the user terminal 2
0 transmits information to the effect that video distribution is requested to the broadcasting station terminal 30 via the video distribution service center server 10.
Therefore, the video distribution service center server 10 can recognize the video requested to be distributed by the user terminal 20, and can accurately grasp the target layer and area information for the video distribution.

Further, according to the present embodiment, the cyber media advertisement company server 40 sends the advertisement information based on the user information of the user terminal 20 and the information for identifying the video to be distributed, to the video distribution service center. Send to the server 10. Therefore, the cyber media advertising company transmits the advertising information according to the user's preference to the user terminal 20,
It is possible to enhance the advertising effect.

Further, the video distribution service center server 10
Adds the received advertisement information to the received video information,
Unit of the number of terminals that receive the video information to which the advertisement information is added, and the process of calculating the advertisement charge related to the advertisement information based on the time to deliver the video information to which the advertisement information is added The process of measuring at each time, the process of receiving and storing the information for personal authentication of the user, and the distribution of the video information to the terminal that sent the authentication information when the authentication information is received after storing the authentication information. The process of permitting and the process of transmitting the information to instruct to conclude the reception contract by a predetermined date when the information to the effect that the video reception contract is desired are received.

Further, the user terminal 20 transmits the request for receiving the image information and the information related to the advertisement, the process for displaying the received image information and the advertisement information, and the process for transmitting the request for the reception contract. I do.

Further, the broadcasting station terminal 30 is the user terminal 20.
The process of transmitting the video information requested to be transmitted is performed.

Also, the cyber media advertisement company server 4
0 performs a process of transmitting advertisement information based on the image identification information for identifying the image information requested to be distributed, and a process of transmitting information related to the advertisement information requested to be transmitted.

The above-mentioned processing is executed by a computer program included in the video distribution service center server 10, the user terminal 20, the broadcasting station terminal 30, or the cyber-media advertising company server 40. It may be recorded on a recording medium such as a disk and loaded from the above recording medium, or may be loaded from an external device connected via a predetermined network.

The above embodiment is an example of the preferred embodiment of the present invention, and the embodiment of the present invention is not limited to this, and various modifications may be made without departing from the gist of the present invention. It becomes possible to carry out.

[0108]

As described above, according to the present invention,
The user terminal device displays the video information with the advertisement information added,
Received from the video distribution server. Therefore, the user does not need to install equipment normally required for CATV or satellite broadcast reception, and can receive images free of charge using only a personal computer and broadband equipment. Further, the broadcasting station can increase the number of subscribers of pay broadcasting without being affected by the cable construction work of CATV or the sales situation of the satellite broadcasting receiver.

Further, according to the present invention, the advertisement distribution server transmits the banner-type advertisement information to the user terminal device via the Internet. Therefore, the advertising company can obtain the same advertising effect at a lower advertising cost as compared with the conventional program advertising such as terrestrial broadcasting or satellite broadcasting.
Further, when the user terminal device is requested to transmit more detailed advertisement information, the advertisement distribution server immediately responds and can transmit the detailed advertisement information to the user terminal device.

Further, according to the present invention, the user terminal device uses the video distribution service by using the high speed data line. Therefore, it becomes possible to promote the accelerated spread of high-speed data lines.

Further, according to the present invention, the user terminal device transmits the user information indicating the personal information of the user to the video distribution server. Therefore, it becomes possible to grasp the profile of the user and collect the market analysis data of the user.

Further, according to the present invention, the user terminal device transmits the information requesting the video distribution to the broadcasting station terminal device via the video distribution server. Therefore, the video distribution server can recognize the video requested to be distributed by the user terminal device, and can accurately grasp the target layer and area information to which the video is distributed.

Further, according to the present invention, the advertisement distribution server transmits the advertisement information based on the user information of the user terminal device and the information for identifying the video to be distributed, to the video distribution server. Therefore, the advertising company can increase the advertising effect by transmitting the advertising information according to the user's preference to the user terminal device.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of a video distribution system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a portal editing screen of a user terminal according to an embodiment of the present invention.

FIG. 3 is a diagram showing a broadcast display screen of a user terminal according to an embodiment of the present invention.

FIG. 4 is a flowchart showing a flow of user registration operation by the video distribution service center server according to the embodiment of the present invention.

FIG. 5 is a flowchart showing a flow of a video distribution operation by the video distribution service center server according to the embodiment of the present invention.

FIG. 6 is a flowchart showing a flow of an operation of calculating an advertisement fee by the video distribution service center server according to the embodiment of the present invention.

FIG. 7 is a diagram showing a charge index for each time zone according to the embodiment of the present invention.

FIG. 8 is a diagram showing the number of user terminal connections per unit time in the embodiment of the present invention.

[Explanation of symbols]

10 Video distribution service center server 11 user information database 20 user terminals 30 broadcasting station terminals 40 Cyber Media Advertising Company Server 50 Portal edit screen 51 Program selection screen 52a, 52b Broadcasting station name 53a, 53b Program guide 54 Broadcast video display screen 55, 65 Portal screen header 56, 64a, 64b, 66 control icons 60 Broadcast display screen 61a, 61b Program display window 62a, 62b video screen 63a, 63b Advertising screen 100 Internet

Claims (24)

[Claims] 1. A video distribution server connected to a user terminal device, an advertisement providing server for providing advertisement information, and a broadcast station terminal device for transmitting video information via a network, the broadcast station terminal device. The video information transmitted from the advertisement providing server is added to the video information transmitted from the advertisement providing server, the video information added with the advertisement information is distributed to the user terminal device, and the video information added with the advertisement information is added. A video distribution server, which calculates an advertisement charge related to the advertisement information based on a time zone in which information is distributed to the user terminal device. 2. A video distribution server connected to one or more user terminal devices, an advertisement providing server for providing advertisement information, and a broadcasting station terminal device for transmitting video information via a network, wherein: A video transmission request means for requesting the broadcast station terminal device to transmit the requested video information when a video distribution request is received from a predetermined user terminal device among one or more user terminal devices. When receiving a video distribution request from the predetermined user terminal device, the advertisement providing server, an advertisement transmission request means for requesting the transmission of the advertisement information, and the video information transmitted from the broadcasting station terminal device, The advertisement information adding means for adding the advertisement information transmitted from the advertisement providing server, and the video information to which the advertisement information is added by the advertisement information adding means is requested to be delivered. A video information distribution means for distributing to the user terminal device, and an advertisement fee calculation for calculating an advertisement fee for the advertisement information based on a time zone for distributing the video information to which the advertisement information is added by the video information distribution means And a video delivery server. 3. The advertisement fee calculating means, the display area of the advertisement information on the screen of the user terminal device, the display time of the advertisement information, and the time when the advertisement information is distributed to the user terminal device. Based on the obi
The video distribution server according to claim 2, wherein an advertisement charge related to the advertisement information is calculated. 4. The apparatus includes a transmission terminal number measuring means for measuring, per unit time, the number of the user terminal devices to which the video information added with the advertisement information is transmitted by the video information distribution means, and the advertisement fee. The calculating means is a display area of the advertisement information on the screen of the user terminal device, a time zone in which the advertisement information is delivered to the user terminal device, and the user measured by the transmitting terminal number measuring means. 3. The advertisement charge is calculated by calculating a charge for each unit time based on the number of terminal devices and summing up all the charges for each unit time within the time when the advertisement information is transmitted. The described video distribution server. 5. When the video distribution request is received from the user terminal device, it has identification information transmitting means for transmitting video identification information for identifying the video information requested to be distributed to the advertisement providing server. The video distribution server according to any one of claims 2 to 4. 6. An authentication information storage unit that receives and stores information for personal authentication of a user of the user terminal device from the user terminal device, and after the authentication information storage unit stores the authentication information. An authentication distribution permitting unit that permits distribution of the video information to the user terminal device when the authentication information is received from the user terminal device. Either one
The video distribution server described in the item. 7. When receiving information from the predetermined user terminal device to the effect that a reception contract for video transmitted by the broadcasting station terminal device is desired, the reception contract is concluded by a predetermined date. 7. The video distribution server according to claim 2, further comprising a contract information transmitting unit that transmits information indicating an instruction to the broadcasting station terminal device. 8. Connected via a network to a user terminal device, a broadcasting station terminal device for transmitting video information, and a video distribution server for adding advertisement information to the video information and distributing the video information to the user terminal device. An advertisement providing server that stores one or more pieces of advertisement information, receives video identification information for identifying video information requested to be distributed by the user terminal device from the video distribution server, and receives the video identification information. The information content of the video information is detected based on the detected video identification information, and the advertisement information according to the detected information content is detected as the 1
An advertisement providing server, comprising: advertisement information transmitting means for extracting from one or more pieces of advertisement information and transmitting the extracted advertisement information to the video distribution server. 9. A request for information related to the advertisement information,
Related to extracting the requested information from the one or more advertisement information and transmitting the requested information to the user terminal device via the video transmission server when received from the user terminal device via the video transmission server The advertisement providing server according to claim 8, further comprising information transmitting means. 10. A user terminal device, and a video distribution server connected to the user terminal device via a network,
An advertisement providing server that is connected to the video distribution server via a network and provides advertisement information; a broadcasting station terminal device that is connected to the video distribution server via a network and sends video information to the video distribution server; In the video distribution method, the video distribution server adds the advertisement information transmitted from the advertisement providing server to the video information transmitted from the broadcasting station terminal device, and the advertisement information is added. Characterized in that the video information is distributed to the user terminal device, and the advertisement fee related to the advertisement information is calculated based on a time period in which the video information added with the advertisement information is distributed to the user terminal device. Video distribution method. 11. A user terminal device, and a video distribution server connected to the user terminal device via a network,
An advertisement providing server that is connected to the video distribution server via a network and provides advertisement information; a broadcasting station terminal device that is connected to the video distribution server via a network and sends video information to the video distribution server; A video distribution method using, when the video distribution server receives a video distribution request from a predetermined user terminal device among the one or more user terminal devices, A video transmission request step of requesting transmission of the video information requested to be distributed, and an advertisement transmission request requesting the advertisement providing server to transmit the advertisement information when a video distribution request is received from the predetermined user terminal device. A step of adding advertisement information transmitted from the advertisement providing server to the video information transmitted from the broadcasting station terminal device; A video information distribution step of distributing the video information to which the advertisement information is added in the adding step to the user terminal device that has requested the distribution, and a step of distributing the video information to which the advertisement information is added in the video information distribution step. An advertisement fee calculating step of calculating an advertisement fee relating to the advertisement information based on a time zone. 12. The advertisement fee calculation step comprises: a display area of the advertisement information on a screen of the user terminal device, a display time of the advertisement information, and a time when the advertisement information is distributed to the user terminal device. Based on the obi
The video distribution method according to claim 11, further comprising calculating an advertisement charge related to the advertisement information. 13. The video distribution server includes a transmission terminal number measuring step of measuring, for each unit time, the number of the user terminal devices to which the video information added with the advertisement information is transmitted in the video information distributing step. The advertising charge calculation step includes a display area of the advertisement information on a screen of the user terminal device, a time period in which the advertisement information is distributed to the user terminal device, and the number of transmitting terminals measurement step. Calculating the charge for each unit time based on the measured number of the user terminal devices, and calculating the advertisement charge by summing all the charges for each unit time within the time when the advertisement information is transmitted. The video distribution method according to claim 11, which is characterized in that. 14. The video distribution server, when receiving a video distribution request from the user terminal device,
And a step of transmitting identification information for identifying the distribution-requested image information to the advertisement providing server, wherein the advertisement providing server stores one or more pieces of the advertisement information, Video identification information is received from the video distribution server, the information content of the video information is detected based on the received video identification information, and the advertisement information according to the detected information content is the one or more advertisement information. 14. The video distribution method according to claim 11, further comprising an advertisement information transmitting step of transmitting the extracted advertisement information to the video distribution server. 15. The advertisement providing server, when receiving a request for information related to the advertisement information from the user terminal device via the video transmission server, requests from the one or more advertisement information. 15. The video distribution method according to claim 14, further comprising a related information transmitting step of extracting the extracted information and transmitting the extracted information to the user terminal device via the video transmission server. 16. The video distribution server receives, from the user terminal device, information for personal authentication of a user of the user terminal device, and stores the authentication information, and the authentication information storing process. When the authentication information is received from the user terminal device after storing the authentication information by the authentication information, the authentication distribution permission step of permitting the distribution of the video information to the user terminal device. The video distribution method according to any one of claims 11 to 15. 17. The video delivery server, when receiving from the predetermined user terminal device information indicating that a reception contract for a video transmitted by the broadcasting station terminal device is desired, sets the reception contract to a predetermined date. 17. The video distribution method according to claim 11, further comprising a contract information transmitting step of transmitting, to the broadcasting station terminal device, information indicating an instruction to conclude. 18. An advertisement information addition process of adding the received advertisement information to the received video information, a video information distribution process of distributing the video information added with the advertisement information by the advertisement information addition process, A program for causing a computer to execute an advertisement charge calculation process for calculating an advertisement charge related to the advertisement information based on a time period in which the video information added with the advertisement information is distributed by the video information distribution process. 19. The advertisement fee calculation process is performed by a display area of the advertisement information on a screen of the user terminal device, a display time of the advertisement information, and a time when the advertisement information is distributed to the user terminal device. Based on the obi
19. The program according to claim 18, which calculates an advertisement charge related to the advertisement information. 20. A transmission terminal number measuring process for measuring, for each unit time, the number of terminals that have received the video information added with the advertisement information, which is transmitted by the video information distribution process, and calculate the advertisement fee. The processing is measured by the display area of the advertisement information on the screen of the terminal that has received the video information to which the advertisement information is added, the time zone in which the advertisement information is distributed to the terminal, and the number of transmission terminals measurement processing. A charge for each unit time is calculated based on the number of the terminals, and the charge for each unit time is summed up to calculate the advertisement charge within the time when the advertisement information is transmitted. 18. The program according to 18. 21. When a video distribution request is received, the information content of the video information is detected based on the video identification information for identifying the video information requested to be distributed, and the information content is detected according to the detected information content. The program according to any one of claims 18 to 20, for extracting the advertisement information from one or more pieces of advertisement information, and causing a computer to execute an advertisement information transmission process of transmitting the extracted advertisement information. 22. A method for causing a computer to execute a related information transmitting process of extracting the requested information from the one or more advertisement information and transmitting the requested information when the request for the information related to the advertisement information is received. The program according to item 21. 23. An authentication information storing process for receiving and storing information for personal authentication of a user, and when the authentication information is received after storing the authentication information by the authentication information storing process, the authentication information is stored. 23. An authentication and distribution permission process for permitting the distribution of the video information to the transmitted terminal, and causing the computer to execute:
The program according to any one of 1. 24. When the information indicating that a video reception contract is desired is received, the computer is caused to execute a contract information transmission process for transmitting information indicating an instruction to conclude the reception contract by a predetermined date. Claims 18 to 23 for
The program according to any one of 1.