JP2003173346A - Package and information browsing system and information browsing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To support the commodity purchase by a customer by displaying commodity information for all commodities desired by the customer on the display of a store. <P>SOLUTION: Various makers 13 preliminarily register commodity information such as function and advertisement related to the commodities in a server 15. The server 15 works the registered commodity information to animation, static image or voice, and stores it in a database 16 in conformation to bar code information. When the customer takes out a desired commodity 9 from the showcase of a wholesaler or retailer 11 and approaches it to the bar code reader 4 of a display device 1, the bar code of the commodity 9 is read and transmitted to the server 15. The server 15 retrieves the database 16 on the basis of the received bar code information, extracts the commodity information matched to the bar code, and transmits it to the display terminal 1 of the wholesaler or retailer 11. The commodity information for the commodity desired by the customer is displayed on the display screen 2 of the display device 1 by animation, static image or character information, and reported by voice from a speaker 3. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a package and information browsing system and information via a network of complaint information, disposal information, product information of the product, and information on an advertisement and verification system of the product packaged in the package. Related to browsing method, especially barcode or IC
(Integrated circuit) The present invention relates to a package, an information browsing system, and an information browsing method capable of accessing a target homepage by a tag. Further, the present invention relates to a product information display terminal and a product information display system that display information about products, and more specifically, displays the functions and advertisements of products manufactured and sold by manufacturers, wholesalers, retailers, and the like, The present invention relates to a product information display terminal and a product information display system for displaying the efficacy and advertisement of medicines handled by medical companies.

[0002]

2. Description of the Related Art The Internet, which is a worldwide computer network, constitutes a data transmission path between computers located in remote areas, and nowadays, public institutions,
It has been rapidly used in home computers as well as in companies. In particular, the WWW, which is a part of the Internet, can transfer files containing information such as text, images, and sounds between computers with almost no dependence on the computer model and OS. A so-called home page, which stores a file containing various information on the opened server and publishes the file, has been actively performed. For example, public institutions have come to be used as an effective advertising space incorporating visual elements for companies as a publicity medium replacing conventional publicity newspapers. Also, because it is possible for individuals to send information that was difficult in the past to the world without going through the existing mass media, there is a movement for individuals to open homepages that store various information related to hobbies and preferences. Is also expanding.

With the explosive spread of homepages on the WWW and the rapid spread of personal computers due to the introduction of GUI and the like, the browsing of homepages using a personal computer is also called "net surfing". , Even one boom. Especially recently, WW on mobile phones
You can directly access the homepage on W,
The use of homepages has been simplified and their spread has been accelerated. Further, conventionally, packages have been used for selling products. The main purpose of the packaging is to wrap products and the like, but information on the products and the like can be displayed, and it is also used to display the merit and quality of the products.

On the other hand, POP (Point Of Purchase) advertisement is widely used as a tool for promoting sales of products. For example, in a supermarket or the like, a product description about a miscellaneous item that becomes a feature on a shelf of a daily grocery store may be displayed in a printed matter with a photograph, or an effect statement of a health drug or a cosmetic may be displayed in a large print in a drug store, We are trying to promote sales of products by attaching POP advertisements to the stores.

However, in a retail store such as a supermarket, due to space problems in the sales floor and product shelves,
Since it is not possible to attach product information such as product descriptions and manufacturer advertisements to all products, only the price of the product is displayed except for the featured product. In other words, retail stores are exhibiting a wide variety of products in a limited space, so information on all the products is displayed as POP by printed matter.
It cannot be displayed as an advertisement. Further, the POP advertisement at the store is usually removed after a certain period of time, so that the information display of the product cannot be maintained. Furthermore, it is impossible to display POP advertisements related to sales promotion information such as product price offs, coupons, premiums, and campaigns for all products.

Also, in business negotiations, when a customer is explained with a pamphlet or a manual at the time of business negotiations for his or her products, the sales effect may vary depending on the skill level of the salesman. Furthermore, the explanation in the form of documents cannot give the customer the impact and the actual sensitivity as if the video information and the audio information were mixed. Further, in the medical field as well, it is difficult to carry out POP advertisements regarding information on efficacy and effects of drugs for all drugs in a narrow space such as a pharmacy. Also in the hospital,
It is difficult to understand if doctors and nurses explain the drug to patients by oral and memo notes.

[0007] In order to solve such a problem, an EPOP (a commercial product or the like is used to explain a product by using a small display or the like by using a small display or the like on the immediate side of the displayed product. Electronic Point 0
f Purchase: Electronic sales promotion). In such an EPOP advertisement, a display can be placed on a standard shelf, a counter, a showroom, or the like, and commercials and product descriptions of main products can be displayed by voice together with moving images, still images, and character information. Therefore, E
The POP advertisement is attracting attention as a more effective sales promotion tool than the conventional paper POP advertisement. Further, if such EPOP technology is used at the time of business negotiations for the company's products, it is possible to catch the customer's attention as moving images or voices, which has a further impact on the business negotiations.

[0008]

However, in the information display method as described above, when a consumer purchases a product packaged in a package, a smell is generated when the package is opened, or a sediment is accumulated on the bottom. May cause anxiety, such as when there is a mixture of foreign substances. Whether or not it is a defective product cannot be judged immediately by appearance alone, and such anxiety or complaint will be inquired as a complaint.

In addition, due to environmental problems, various conditions are imposed on the disposal of dust or waste that has become unnecessary, making it difficult to dispose of it. For example, according to a request from a local government, it is necessary to discriminate waste from combustible materials, incombustible materials, plastics, metals, etc. and dispose of them according to recycling. And it is difficult for general consumers to understand what material the package or product is made of. Therefore, there are many cases where it is not known how to separate and discard. Furthermore, the rules for separate collection may differ depending on the local government, which also makes it difficult for consumers to understand how to dispose. Even if the recycle mark is displayed, it is often difficult for consumers to understand.

Information about such disposal may be displayed on the package. However, the space that can be displayed in the package is limited. As a result, consumers do not have enough information about the disposal of their packaging or merchandise. In order to know, it took a lot of time and effort, such as listening at dealers and investigating in various media. On the other hand, even if the manufacturer wants to display the information about the disposal of the package or the product on the package itself, there is a problem that the package cannot provide sufficient information due to lack of space.

Further, since the space that can be displayed in the package is limited, the consumer cannot fully know the information about the product. In order to know, it took a lot of time and effort, such as listening at dealers and investigating in various media. On the other hand, even if the manufacturer wants to display the information about the product on the package itself, there is a problem that the package cannot provide sufficient information due to lack of space. In particular, to promote a large-scale product (campaign), of course, it could only be done at a store or an external exhibition space.

[0012] Here, in a campaign using a prize or the like, after a consumer purchases a product, a sticker attached to the product is attached to a postcard (closed prize), or in the case of an oven prize, There are places where you can freely apply for postcards and recently you can also apply for sweepstakes on the Internet. In the case of such an application method, consumers have to write out postcards one by one, and even for the sweepstakes using the Internet, they have to search the homepage, which is an inefficient campaign. It was

Further, in the above-mentioned EPOP advertisement, it is necessary for the consumer to see the advertisement at the place where the commodity is placed, so that it is necessary to put a display beside the commodity.
Products that offer OP advertising are limited. That is, compared to the above-mentioned paper POP advertisement, the EPOP advertisement can be displayed as a moving image, a still image, character information, and voice by a small display and a speaker, and thus has a further impact on sales promotion of products. However, it is impossible to carry out EPOP advertisements for all products in consideration of the product space. Therefore, the seller side will only sell EP
Applying OP advertising to promote sales. However, for the customer side, even for general products other than the main products,
You may want to purchase after confirming the content of the desired product. However, the product information cannot be known for products for which EPOP advertising has not been performed, as in the case of conventional POP advertising. Therefore, the customer may be confused about the selection of products in the sales floor or wondered which medicine works.

The present invention has been made on the basis of the above-mentioned problems of information presentation in a package, and information about complaints about the package or the product, information about disposal of the package or the product, product information, and the product packaged in the package. To provide a package, an information browsing system, and an information browsing method in which the information of the advertisement and the prize system can be displayed sufficiently instantly. Further, the present invention is based on the problems of the POP advertisement and the EPOP advertisement described above, and it is possible to display the product information on all the products desired by the customer on the display to assist the customer in purchasing the products. It is to provide such a product information display terminal and a product information display system.

[0015]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and the invention of claim 1 of the present invention is code information in which the location information of a homepage having information relating to a claim is encoded. Is displayed as a package. That is, the package of the present invention is code information (bar code or IC
Tag) is displayed, so it is possible to provide the location of the home page that has information related to the complaint.

The invention according to claim 2 of the present invention is characterized in that, in addition to the information on the location of the home page, code information in which the information on the name of the product, the date of manufacture and the lot number is coded is displayed. It is the package described in Item 1. That is, the package of the present invention displays the information on the whereabouts of the hopage having information on the complaint, and the bar code indicating the name of the product, the date of manufacture and the lot number,
Alternatively, since the IC tag is attached, it is possible to provide the location of the home page having information regarding the complaint, the name of the product, the date of manufacture, and the lot number.

The invention according to claim 3 of the present invention comprises a portable terminal provided with a reading device for reading the code information of the package, and a server recording the data of the homepage accessed from the portable terminal via the network. This is a complaint information browsing system characterized by the following. That is, the code information of the package according to claim 1 or 2 is read by a portable terminal provided with a reading device, and a server on which homepage data having information regarding complaints is recorded via a network, or is accessed. Further, it is a complaint information browsing system capable of transmitting information on the name of a product, a manufacturing date and a lot number, transmitting information relating to complaints to the portable terminal via a network, and displaying the complaint information on the portable terminal. The invention according to claim 4 of the present invention is the claim information browsing system, wherein the code information is a bar code or an IC tag.

According to a fifth aspect of the present invention, the code information of the package is read by a portable terminal provided with a reading device, and the portable terminal accesses a server recording the data of the homepage via a network, This is a method for browsing complaint information, which is characterized by transmitting information regarding complaints to a mobile terminal. That is, the code information of the package according to claim 1 or 2 is read by a mobile terminal provided with a reading device, and the mobile terminal accesses a server storing the data of the homepage via a network, or accesses. Further, it is a complaint information browsing method capable of transmitting information such as a product name, a manufacturing date and a lot number, and transmitting and displaying information relating to a complaint to a mobile terminal through a network. The invention according to claim 6 of the present invention is the claim information browsing method, wherein the code information is a bar code or an IC tag.

The invention according to claim 7 of the present invention is a package characterized by displaying code information in which the information on the location of the home page having information regarding the contents of disposal is coded. That is, since the package information of the present invention displays the code information in which the information on the whereabouts of the hopage having the information on the disposal is described, the whereabouts of the hopage having the information on the disposal can be provided.

According to an eighth aspect of the present invention, a portable terminal provided with a reading device for reading the code information of the package according to the seventh aspect, and a server recording the data of the home page accessed from the portable terminal via a network. And a waste information browsing system. That is, the code information (bar code or IC tag) of the package according to claim 7,
Read with a mobile terminal equipped with a reading device, access the server that stores the data of the homepage that has information about disposal via the network, send the information about disposal to the mobile terminal via the network, and discard with the mobile terminal It is a disposal information browsing system that can display information.

According to a ninth aspect of the present invention, the portable terminal is
The disposal information browsing system according to claim 8, characterized in that the GPS signal can be received and the obtained position information can be transmitted. That is, the code information of the package according to claim 7 is read by a mobile terminal provided with a reading device, the home page data having information about disposal is accessed via a network, and is received by the mobile terminal. The position information obtained from the GPS signal is transmitted, and the information regarding the disposal at the position is transmitted from the position information to the mobile terminal via the network,
It is a disposal information browsing system that can display disposal information on a mobile terminal.

According to a tenth aspect of the present invention, the code information of the package according to the seventh aspect is read by a portable terminal equipped with a reading device, and the home page data is recorded from the portable terminal via a network. The method for browsing discard information is characterized by accessing the server and transmitting information regarding the content of discard to the mobile terminal. That is, the code information of the package according to claim 7 is read by a mobile terminal provided with a reading device, the mobile terminal accesses a server storing the data of the homepage via a network, and information regarding the contents of disposal is obtained. Is a method of browsing disposal information that can be transmitted to and displayed on a mobile terminal.

The invention of claim 11 of the present invention is the method of browsing discard information according to claim 10, wherein the portable terminal can receive the GPS signal and transmit the obtained position information. It is what That is, the code information of the package according to claim 7 is read by a mobile terminal provided with a reading device, the mobile terminal accesses a server storing the data of the homepage via a network, and is received by the mobile terminal. It is a method of browsing discard information, which is capable of transmitting position information obtained from a GPS signal, and transmitting and displaying information on the content of discard at the position from the position information to a mobile terminal.

The invention according to claim 12 of the present invention is a package characterized by displaying code information (bar code or IC tag) in which the location information of a specific home page is coded. That is, since the package information of the present invention displays the code information in which the information of the location of the specific homepage is described, the location of the specific homepage can be provided.

The thirteenth aspect of the present invention is the package according to the twelfth aspect, wherein the particular homepage is a homepage having information relating to the contents of the product. That is, in the package of the present invention, since the code information in which the information on the whereabouts of the hopage having the information about the product is described is displayed, the whereabouts of the hopage having the information about the contents of the product can be provided.

[0026] The fourteenth aspect of the present invention comprises a portable terminal provided with a reading device for reading the code information of the package, and a server recording the data of the specific home page accessed from the portable terminal via a network. The product information browsing system is characterized by being performed. That is, the code information of the package according to claim 12 is read by a mobile terminal provided with a reading device, and a server on which homepage data having information about the content of the product is recorded is accessed through a network to obtain the content of the product. The product information browsing system is capable of displaying the product information on the mobile terminal by transmitting the information to the mobile terminal via the network. The invention of claim 15 of the present invention is the product information browsing system according to claim 14, wherein the code information is a bar code or an IC tag.

According to a sixteenth aspect of the present invention, the code information of the package is read by a portable terminal equipped with a reading device, and the portable terminal accesses a server recording the data of the specific homepage via a network. However, the product information browsing method is characterized in that information about the content of the product is transmitted to the mobile terminal. The invention according to claim 17 of the present invention is the method for browsing product information according to claim 16, wherein the code information is a bar code or an IC tag.

The invention according to claim 18 of the present invention is a package characterized by displaying code information in which information on the location of a home page having information on product advertisement and prize system is coded. . That is, since the package of the present invention displays the code (bar code or IC tag) that describes the location information of the hopage that has the information on the product promotion and the prize system, the information on the product promotion and the prize system. You can provide the whereabouts of your home page.

The invention of claim 19 of the present invention is the invention of claim 18.
Product information comprising a mobile terminal provided with a reading device for reading the code information displayed on the package described in 1 above, and a server recording data of the home page accessed from the mobile terminal via a network. It is a browsing system. That is, the code information of the package according to claim 18 is read by a mobile terminal provided with a reading device, and the server of the home page data having the information of the product promotion and the prize system is recorded via the network to access the product. A product information browsing system capable of displaying information on a product and a prize system by transmitting information on a product and a prize system to the mobile terminal via a network.

The invention of claim 20 of the present invention is the invention of claim 18.
The code information displayed on the package described in (1) is read by a mobile terminal equipped with a reading device, and the mobile terminal accesses the server recording the data of the homepage via a network to carry product advertisement and prize system information. The product information browsing method is characterized in that it is transmitted to a terminal.

The invention according to claim 21 of the present invention is the package according to claim 18, characterized in that the prize is a closed prize and the code information is provided with a concealment sticker. That is, when the prize is a closed prize, the code information of the package is covered with a blindfold sticker so that the location of the hopage having the information on the product promotion and the prize system can be hidden.

A twenty-second aspect of the present invention provides the merchandise information browsing system according to the nineteenth aspect, wherein the fact that the merchandise has been sold can be registered on the home page by a terminal device. That is, when a product is sold, the code information of the package is read by a portable terminal equipped with a reading device, and the product is accessed through a network to a server that stores data of a homepage having information on a prize system and sales, The product information browsing system according to claim 19, wherein registered information can be registered.

The twenty-third aspect of the present invention is the twenty-first aspect.
The package's concealment sticker is peeled off at the time of sale of the product, the code information is read by a mobile terminal equipped with a reading device, the mobile terminal accesses the server recording the data of the homepage via the network, and the product is sold. The registered information is registered.
The product information browsing method described in No. 6 is used.

According to a twenty-fourth aspect of the present invention, the first and second aspects are
It is characterized in that the code information of the package described in any one of 2, 7, 12, 18, and 21 is either a barcode or an IC tag. The invention according to claim 25 of the present invention is characterized in that the code information of the package according to claim 12 or claim 18 is a microbar code. That is, since the package of the present invention displays a small bar code (or micro bar code) in which information on the location of a particular home page is described, the location of the particular home page can be provided.

A product information display terminal according to claim 26 of the present invention is a product information display terminal for displaying product information to a customer, and reading means for reading code information attached to a product and this reading means. And a receiving means for receiving the product information corresponding to the code information from the server, and a display means for displaying the product information received by the receiving means. Is characterized by.

For example, a display terminal with a code reader is installed in the vicinity of products displayed on a standard shelf of a retail store or in the vicinity of a cash register. Then, when the customer reads the access information attached to the desired product, the product information such as a description of the product is immediately displayed on the screen of the display terminal with a code reader. As a result, the customer can immediately obtain information on the desired product, and thus can select the desired product without hesitation. Further, if the product information includes the advertisement information, the product knowledge is transferred unknowingly to the customer, and as a result, it is possible to promote the sales promotion. Furthermore, since it is possible to switch and display a number of product information on one display terminal with a code reader,
It does not take up much space like traditional POP and EPOP advertising. Therefore, even when many small products are displayed in a small space like a retail store, product information can be presented to customers for all products without being limited by the space or size of the product. .

The product information display system according to claim 27 of the present invention is a product information display system for displaying product information to a customer, wherein product information is displayed based on code information attached to a product. A display terminal, a server that stores the product information and code information of each product in association with each other in a database, and extracts the product information corresponding to the code information received from the product information display terminal from the database and sends it to the product information display terminal The product information display terminal includes a reading unit that reads code information about a product, a transmitting unit that transmits the code information read by the reading unit to a server, and a receiving unit that receives product information corresponding to the code information from the server. And display means for displaying the product information received by the receiving means.

That is, according to the merchandise information display system of the present invention, the maker registers merchandise information such as functions and advertisements relating to merchandise in the server in advance and stores it in the database in association with the code information. Then, when the customer takes out a desired product from the display shelves of the retail store and brings it close to the code reader of the product information display terminal, the code of the product is read and transmitted to the server. The server searches the database based on the received code information, extracts the product information corresponding to the code information, and sends it to the product information display terminal.
As a result, the customer can immediately see the desired product information on the screen of the product information display terminal.

Further, in the product information display system according to claim 28 of the present invention, the database stores the product information in the form of image data, character data, voice data, or a combination thereof, and displays the product information. The terminal is characterized in that the product information is any one of image information, character information, and audio information, or a combination thereof is reproduced.

That is, according to the merchandise information display system of the present invention, when various manufacturers register merchandise information such as functions and advertisements relating to merchandise to the server in advance, the server replays the registered merchandise information into moving images, still images, and voices. And stored in the data pace in association with the code information. When the customer takes out a desired product from the display shelves of the retail store and brings it close to the code reader of the product information display terminal, the code of the product is read and transmitted to the server. The server searches the data pace based on the received code information, extracts the product information corresponding to the code, and sends it to the product information display terminal of the retail store. Therefore, on the display screen of the product information display terminal, the product information of the product desired by the customer is displayed as a moving image, a still image, or character information, and is further notified by voice from the speaker.

The commodity information display system according to claim 29 of the present invention is characterized in that the commodity information display terminal and the server are communicatively connected by any one of the Internet, an intranet, and satellite communication.

For example, in the case where each retail store is configured as a chain store under the maker's umbrella, an intranet can be configured by connecting the maker and each retail store via a LAN. With such a configuration, the maker can provide unique product information to each retail store under its umbrella and develop a unique sales strategy.

The product information display method according to claim 30 of the present invention is a product information display method for displaying product information to a customer, wherein a code reader reads the code information attached to the product. Transmitting the code information to a server that is a higher-level device, a display terminal receiving product information corresponding to the code information from the server, and a step of displaying the product information received by the display terminal. And

The product information display method according to claim 31 of the present invention is the product information display method for displaying product information to a customer, wherein the server associates the product information of each product with the code information and creates a database. Storing step,
The code reader reads the code information attached to the product, the read code information is transmitted to the server, and the server extracts the product information corresponding to the received code information from the database to the display terminal. It is characterized by including a step of transmitting and a step of displaying the product information received by the display terminal.

[0045]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. <First Embodiment> A first embodiment of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a configuration diagram of a package and a complaint information browsing system according to a first embodiment of the present invention. The package and the complaint information browsing system of the present embodiment displays the location information of the homepage 56 having the information about the content of the complaint, and the bar code 55 in which the name of the product, the date of manufacture and the lot number are coded. Package 54, a portable terminal 51 provided with a reading device 53 for reading the bar code 55 of the package 54, a server recording the data of the homepage 56 accessed from the portable terminal 51 via a network 58, and a complaint regarding claims It is formed by a storage unit 57 that stores information. The storage unit 57, which stores the complaint information prepared on the homepage 56, is information relating to the complaint of the package 54 and the packaged product. In the present embodiment, the home page 56 and the storage unit 57 in which the complaint information is stored are integrated, but the storage unit for storing the above-described complaint information can be configured as a separate server. In the bar code 55 displayed on the package 54, information indicating the location of the home page 56 (URL on the WWW or the like) is coded.

In the package of the present embodiment, the bar code can be created by the printing method. However, the size of the bar code at this time is preferably small due to the limitation of the display area on the package. It is suitable that it is called a barcode (the length of the barcode is the same as or less than the height of the characters). In addition, the bar code is converted into a code that can be read by the reading device of the mobile terminal from the information on the homepage, and the pattern of this code is used as the printing plate. As this code, for example, the JAN code system can be used. Alternatively, a method of adopting an original method for this code and placing a server for bar code management on the network may be used.

By connecting the terminal device to the Internet, WW
To access the W homepage, a URL (Uniform Resource L) indicating the location of the homepage on the WWW
You must enter a unique address called the ocator). This URL is, for example, http: //www.x
It is written in the format yz.co.jp/home.htm.
Here, http: // is used as a standard in WWW http
A code indicating that file transfer is performed using the protocol, and www.xyz.co.jp following the code is a domain name representing the address of the host on the WWW. Therefore, the above U
The RL indicates a file having a file name of home.htm, which is stored in the server named www.xyz.co.jp on the WWW. The above example
The number of digits is close to the minimum number that is used when calling a file stored in a WWW server installed in Japan. Therefore, please refer to the above claim information at www.
When stored and stored in a file having the file name home.htm of the server named xyz.co.jp, the above URL is coded and displayed as the bar code 55 in the package 54.

Next, the operation of the system according to the first embodiment will be described. For example, the package 5
When purchasing the product packaged in No.4, if the package 54 is opened, there is a foul odor, there is a deposit on the bottom, or foreign substances are mixed, causing anxiety and whether it is a defective product. Whether or not it cannot be immediately judged only by the appearance, and when inquiring about such anxiety or complaint as a complaint, the consumer has a coded bar code 55 of the above URL displayed on the package 54.
Is read by the reading device 53 on the portable terminal 51.
Then, the mobile terminal 51 accesses the home page 56 specified by the URL via the network 58. Next, the complaint information prepared in the storage unit 57 on the home page 56 is transmitted to the consumer's mobile terminal 51 via the network 58. As a result, the complaint information required by the consumer is displayed on the display unit 52 of the mobile terminal 51. If you want to know more detailed information,
The input device may be used to make a request via the network 58. As a method of this request, a method of accessing a normal homepage can be adopted. Also, for example, if you inquire in the form of a question using text information and find that the cause of the complaint may be due to a defect in the package or product, immediately use the terminal to talk directly with the consumer. Switch. In this case, the manufacturing date and lot number information may be asked to the consumer, but if it is sent by the mobile terminal after reading the bar code, the condition when the product was manufactured from the product name, the manufacturing date and the lot number information. You can know immediately in advance. Furthermore, by accumulating such complaint information, the manufacturer of the product can apply it to quality improvement and can promptly respond to recalls. In this way, if the package according to the present invention, the mobile terminal, and the home page on which the complaint information is recorded are prepared,
Consumers can always view information about the content of the complaint immediately, and a sufficient amount of information, and those who receive a complaint inquiry can respond promptly.

The following information is exemplified as the above-mentioned claim information. 1. Abnormality information of package and product Odor of product, possibility of precipitation, possibility of generation of foreign matter, etc. 2. Method of Dealing with Abnormal Situation The above homepage may be prepared by the manufacturer of the product, or may be prepared at a store or the like. In addition, the consumer was raised as an example of the person who inquires about the complaint,
Anyone who wants to inquire about a complaint, not just stick to it, can be used. The mobile terminal according to the present invention includes a mobile phone, PHS, PDA and the like.

<Second Embodiment> A second embodiment of the present invention will be described below with reference to the accompanying drawings. Figure 1
FIG. 6 is a configuration diagram of a package and a disposal information browsing system according to a second embodiment of the present invention. The package and disposal information browsing system according to the present embodiment includes a package 54 displaying a bar code 55 in which information on the location of a homepage 56 having information regarding the content of disposal is encoded.
A portable terminal 51 provided with a reading device 53 for reading the bar code 55 of the package 54, a server recording the data of the home page 56 accessed from the portable terminal 51 via a network 58, and a storage storing discard information regarding disposal. And a part 57. The disposal information prepared in the storage unit 57 of the home page 56 is information regarding disposal of the package 54 and the packaged product. In this embodiment, the homepage 56 and the storage unit 57 storing the discard information are integrated, but the discard information 7
Can also be configured as a separate server. In the barcode 55 displayed on the package 54, information indicating the location of this homepage 56 (URL on WWW etc.)
Is coded.

In the package of the second embodiment, the bar code can be created by the printing method, but the size of the bar code at this time is preferably small due to the limitation of the display area on the package, and from the practical point of view. Is suitable as a so-called micro bar code (the length of the bar code is the same as or less than the height of the character). In addition, the bar code is converted into a code that can be read by the reading device of the mobile terminal from the information on the homepage, and the pattern of this code is used as the printing plate. As this code, for example, the JAN code system can be used. Alternatively, a method of adopting an original method for this code and placing a server for bar code management on the network may be used.

By connecting the terminal device to the Internet, WW
To access the W homepage, a URL (Uniform Resource L) indicating the location of the homepage on the WWW
You must enter a unique address called the ocator). This URL is, for example, http: //www.x
It is written in the format yz.co.jp/home.htm.
Here, http: // is used as a standard in WWW http
A code indicating that file transfer is performed using the protocol, and www.xyz.co.jp following the code is a domain name representing the address of the host on the WWW. Therefore, the above U
The RL indicates a file having a file name of home.htm, which is stored in the server named www.xyz.co.jp on the WWW. The above example
The number of digits is close to the minimum number that is used when calling a file stored in a WWW server installed in Japan. Therefore, dispose of the above disposal information at www.xyz.
If you store and store in a file with the file name home.htm of the server named co.jp, the above URL will be coded and the barcode 55 will be package 5
It is displayed in 4.

Next, the operation of the system according to the second embodiment will be described. For example, the package 5
If you want to dispose of the item 4 or its product,
The bar code 55 of the above URL displayed on the screen 4 is read by the reading device 53 on the portable terminal 51. Then, the mobile terminal 51 accesses the home page 56 specified by the URL via the network 58. Next, the discard information prepared in the storage unit 57 on the home page 56 is transmitted to the portable terminal 51 of the consumer via the network 58. As a result, the discard information required by the consumer is displayed on the display unit 52 of the mobile terminal 51. If more detailed information is desired, a request may be made via the network 58 using the input device of the mobile terminal 51.
Disposal rules for each region can also be requested using this. As a method of this request, a method of accessing a normal homepage can be adopted. Further, as another example, the mobile terminal is a GPS device.
By receiving the signal and transmitting this information to the home page 56 via the network 58, it is possible to obtain the disposal information at the receiving place (the place where the person who disposes is). Therefore, even if the disposal rules are different depending on the region, they can be separated and disposed of without any problem. In this way, by preparing the package according to the present invention, the mobile terminal, and the homepage on which the disposal information is recorded, the consumer can always view the information regarding the content of the disposal and a sufficient amount of the information.

The following information is exemplified as the discard information. 1. How to separate and dispose of packages and products 2. Identification information of packaging materials and product materials 3. Collection and recycling information 4. The above 1.2.3. Information The above home page may be prepared by the manufacturer of the product, or may be prepared at a store or the like. Further, it is not always necessary to provide disposal information about products such as products that are obviously not to be discarded and those that are easily discarded (eg, food products). Moreover, although the consumer has been cited as an example of the person who disposes of the waste, the present invention is not limited to this, and any person who disposes may be used. The mobile terminal according to the present invention includes a terminal phone, PHS, PDA and the like.

<Third Embodiment> A third embodiment of the present invention will be described below with reference to the accompanying drawings. Figure 1
FIG. 6 is a configuration diagram of a package and product information browsing system according to a third embodiment of the present invention. In the package and product information browsing system of the present embodiment example, a barcode 55 in which information on the location of a specific homepage 56 is coded.
, A portable terminal 51 provided with a reading device 53 for reading a bar code 55 of the package 54, a server recording data of the specific homepage 56 accessed from the portable terminal 51 via a network 58, It is formed from information 7 regarding the content of the product. The product information 7 prepared on the homepage 56 is information regarding the contents of the products packaged in the package 54. In this embodiment, the home page 56 and the storage unit 57 that stores the product information are integrated, but the storage unit that stores the product information can be configured as a separate server. In the bar code 55 displayed on the package 54, information indicating the location of the home page 56 (URL on the WWW or the like) is coded.

In the package of the third embodiment, the bar code can be created by the printing method, but the size of the bar code at this time is preferably small due to the limitation of the display area on the package, and from the practical point of view. Is suitable as a so-called micro bar code (the length of the bar code is the same as or less than the height of the character). In addition, the bar code is converted into a code that can be read by the reading device of the mobile terminal from the information on the homepage, and the pattern of this code is used as the printing plate. As this code, for example, the JAN code system can be used. Alternatively, by adopting an original method as this code and placing a server for managing the barcode on the network, contents that cannot be realized by the JAN code that can only distinguish each product become possible. An example of this content is the presentation of manufacturing-related data.

The terminal device is connected to the Internet and the WW
To access the W homepage, a URL (Uniform Resource L) indicating the location of the homepage on the WWW
You must enter a unique address called the ocator). This URL is, for example, http: //www.x
It is written in the format yz.co.jp/home.htm.
Here, http: // is used as a standard in WWW http
A code indicating that file transfer is performed using the protocol, and www.xyz.co.jp following the code is a domain name representing the address of the host on the WWW. Therefore, the above U
The RL indicates a file having a file name of home.htm, which is stored in the server named www.xyz.co.jp on the WWW. The above example
The number of digits is close to the minimum number that is used when calling a file stored in a WWW server installed in Japan. Therefore, the product information above can be found at www.xyz.
If you store and store in a file with the file name home.htm of the server named co.jp, the above URL will be coded and the barcode 55 will be package 5
It is displayed in 4.

Next, the operation of the system according to this embodiment will be described. For example, in a store that sells various products, if the customer wants to know the product information of the package 54 in which the product is packaged, the customer can view the coded barcode 55 of the URL displayed on the package 54.
Is read by the reading device 53 on the portable terminal 51.
Then, the mobile terminal 51 accesses the home page 56 specified by the URL via the network 58. Next, the product information prepared in the storage unit 57 on the home page 56 is transmitted to the mobile terminal 51 of the customer via the network 58. As a result, the product information 7 required by the customer is displayed on the display unit 52 of the mobile terminal 51. If more detailed information is desired, a request may be made via the network 58 using the input device of the mobile terminal 51. As a method of this request, a method of accessing a normal homepage can be adopted. In this way, by preparing the product packaged in the package according to the present invention, the mobile terminal, and the home page on which the information is recorded, the customer can always obtain the information about the content of the product and the sufficient amount of information. You can browse.

As the information regarding the contents of the above-mentioned products,
The following is exemplified. 1. Manufacturer overview 2. Contents Product information: Raw materials (gene exchange, allergens, etc.), manufacturer, manufacturing location, manufacturing date, efficacy, etc. (Manufacturing data (date, time, lot, manufacturing machine, etc.) is printed on the package at the time of filling by inkjet, etc.) Manufacturing process information: Information on manufacturing process and how to make 4. How to use: Information on how to use, how to eat, usage (for medicines, etc.), storage method, etc. The above mobile terminals may be prepared by the customer or at the store, and do not care about this. . The home page may be prepared at the store, or may be prepared by the manufacturer of the product. In addition, the mobile terminal according to the present invention,
It also includes mobile phones, PHS, PDA, etc.

<Fourth Embodiment> A fourth embodiment of the present invention will be described below with reference to the accompanying drawings. Figure 1
FIG. 6 is a configuration diagram of a package, a product information browsing system, and a product information browsing method according to a fourth embodiment of the present invention. The package, the product information browsing system, and the product information browsing method according to the present embodiment include a package 54 that displays a bar code 55 that encodes information about the location of a homepage that has information about a product advertisement and a prize system, and this package. A portable terminal 51 provided with a reading device 53 for reading the barcode 55 of 54, a server 6 recording the data of the home page accessed from the portable terminal 51 via a network 58, and information on product promotion and a prize system are stored. And a storage unit 7. The information on the product advertisement and the prize system prepared in the storage unit 7 of the home page is the information on the product package and the prize system packaged in the package 54. In this embodiment, the storage unit 7 that stores the homepage, product advertisement, and prize system information is integrated, but the storage unit 7 that stores product advertisement and prize system information is configured as a separate server. It can also be done. In the bar code 55 displayed on the package 54, information indicating the location of this home page (URL on WWW etc.) is coded.

In the package of the present embodiment, the bar code can be created by the printing method. However, the size of the bar code at this time is preferably small due to the limitation of the display area on the package. The degree called a bar code (the length of the bar code is the same as or less than the height of the character) is suitable because the restrictions on design are reduced. In addition, the bar code is converted into a code that can be read by the reading device of the mobile terminal from the information on the homepage, and the pattern of this code is used as the printing plate. As this code, for example, the JAN code system can be used. Alternatively, a method of adopting an original method for this code and placing a server for bar code management on the network may be used.

The terminal device is connected to the Internet and the WW
To access the W homepage, a URL (Uniform Resource L) indicating the location of the homepage on the WWW
You must enter a unique address called the ocator). This URL is, for example, http: //www.x
It is written in the format yz.co.jp/home.htm.
Here, http: // is used as a standard in WWW http
A code indicating that file transfer is performed using the protocol, and www.xyz.co.jp following the code is a domain name representing the address of the host on the WWW. Therefore, the above U
The RL indicates a file having a file name of home.htm, which is stored in the server named www.xyz.co.jp on the WWW. The above example
The number of digits is close to the minimum number that is used when calling a file stored in a WWW server installed in Japan. Therefore, information on the above product advertisement and prize system can be stored on the server named www.xyz.co.jp.
When the file is stored and stored in the file having the file name me.htm, the above URL is coded and displayed on the package 54 as the bar code 55.

Next, the operation of the system according to this embodiment will be described. For example, in a store that sells campaign products, if the customer wants to know the product information of the package 54 in which the product is packaged, the customer can purchase the package 5
The bar code 55 of the above URL displayed on the screen 4 is read by the reading device 53 on the portable terminal 51. Then, the mobile terminal 51 accesses the home page 56 specified by the URL via the network 58. Next, the advertisement of the product prepared in the storage unit 57 on the homepage 56 and the information of the prize system are transmitted to the portable terminal 51 of the customer via the network 58. As a result, information on product promotion and prize system required by customers 7
Is displayed on the display unit 52 of the mobile terminal 51. If more detailed information is desired, a request may be made via the network 58 using the input device of the mobile terminal 51. As a method of this request, a method of accessing a normal homepage can be adopted. In this way, by preparing the product packaged in the package according to the present invention, the mobile terminal, and the home page on which the information is recorded, the customer can always browse the campaign information regarding the product and a sufficient amount of information. it can.

The information on the product advertisement and the prize system transmitted from the home page 56 to the customer is also transmitted as it is when the prize is an open prize. In the case of closed sweepstakes, you can only apply on the condition of purchase by sticking a concealment sticker consisting of a tack label on the barcode or concealing the print with silver ink so that it cannot be peeled off until it is purchased. Keep it. For this reason, in the case of closed sweepstakes, when the customer purchases a product at the store, the concealment sticker is peeled off at the store side,
Scan the bar code and register that the product has been sold to the product manufacturer (or the website administrator). Then, when the customer accesses the homepage with the mobile terminal, the homepage confirms that the registration has been made, and then the prize system is transmitted. Also, in the case of a closed sweepstakes, the bar code has data unique to the product so that the same product cannot be applied twice, so that the information that the application has been made can be recorded on the home page. Try to prevent two applications. In the case of open sweepstakes, the bar code can be displayed on the advertisement part of newspapers and magazines.

In the fourth embodiment, the barcode input by the portable terminal 51 is read by the portable terminal into a URL and decoded, and the portable terminal 51 transmits the URL via the network 58.
I accessed the homepage specified by the above URL.
As another example of the third embodiment, a specific server is provided with a decoding function (for example, a barcode-URL conversion program is recorded in the server), a parcode is input by a mobile terminal, and this specific server is input. You can also access the home page where information on the product advertisement and prize system is prepared after converting the bar code entered on this server into a URL.

As the above-mentioned prize system, the problem of the prize,
The answer method, application method, etc. can be illustrated. Customers can reply according to the prize system and can easily apply. The following information can be provided as the information regarding the advertisement of the product. 1. Manufacturer overview 2. Product advantage information 3. Effective usage 4. Recommendation information from experts 5. Information on Sweepstakes Recruitment The above-mentioned mobile terminal may be prepared by the customer or at the store, and is not limited to this. The home page may be prepared at the store, or may be prepared by the manufacturer of the product. The mobile terminal according to the present invention includes a mobile phone, PHS, PDA and the like.

Next, the fifth to seventh embodiments of the present invention will be described. Hereinafter, embodiments of the product information display systems according to the fifth to seventh embodiments of the present invention will be described in detail with reference to the drawings. Traditionally,
EPOP that creates moving image / still image data related to products and records it on videotapes, etc., and reproduces the videotapes on retail store displays to promote sales of products
Advertising is taking place. In the present invention, such an EPOP
By utilizing the advertising environment and identifying the code information attached to each product, communication information such as the Internet, Intranet, or satellite communication can be used to provide timely product information about the product desired by the customer. It is designed to be displayed on a liquid crystal display or a CRT. Here, the code information means that the location of the information about the product is attached to the code such as a barcode, a micro barcode, a two-dimensional code, etc. It is a means that enables linking with information regarding.

FIG. 2 is a block diagram of a display terminal of an embodiment of the present invention installed in a wholesale / retail industry, a medical facility, a showroom of a maker, or the like. In the figure, on the surface of the display device 1, a display screen 2 such as a liquid crystal display or a CRT that displays product information in a moving image, a still image or characters, and a speaker that displays the product information by voice in accordance with the moving image or the still image. 3 and a bar code reader 4 for reading bar code information attached to a product. Further, inside the display device 1, a transmission interface 5 for transmitting the barcode information read by the barcode reader 4 to a server (not shown) which is a higher-level device, and a product corresponding to the barcode information from a server (not shown). And a receiving interface 6 for receiving information.

Such a display device 1 is installed, for example, on a product display shelf of a retail store, a drug display shelf of a pharmacy, a cash register, or the like. Then, when the customer or the store clerk approaches the barcode attached to the product or medicine desired by the customer to the barcode reader 4 of the display device 1, the display screen 2 displays the product information regarding the product or medicine as a moving image or a still image. Displayed by. Further, the speaker 3 notifies the product information by voice. Erase these product information arbitrarily,
The product information of a new product can be displayed on the display screen 2.

<Fifth Embodiment> FIG. 3 shows a fifth embodiment of the present invention.
It is a block diagram of the product information display system in the embodiment of. The merchandise information display system shown in FIG. 3 includes a wholesale / retailer 11 including a display device 1 and a personal computer 7, a medical facility 12 including the display device 1 and a printer 5, and a wholesaler / retailer 11
Various manufacturers 13 such as cosmetics / toiletry makers, daily sundries makers, home appliance makers, drug makers, and other makers that manufacture products and medicines handled in medical facilities 12
And a maker showroom 15 including the display device 1 and the printer 5 in the exhibition space of the various makers 13, and the various makers 13
The product information such as explanations and advertisements about all the products and medicines of the above are stored in the database 16, and the product information is extracted from the database 16 as needed, and the wholesale / retail trade 11, the medical facility 12, and the maker showroom 14 are stored. The server 15 for sending to the Internet is connected by the Internet 16.

Next, the operation of the product information display system shown in FIG. 3 will be described. First, in advance, various manufacturers 13 such as cosmetics / toiletry makers, daily sundries makers, home electric appliances makers, drug makers, and other makers use the Internet 16 to send to the server 15 the bar code information of the products manufactured by themselves. Product information such as product descriptions and advertisements is registered as moving images, still images, characters, and voice. That is, the various makers 13 register the product information such as the features, functions, effects, and usages of the product in the server 15 before the product is released. Then, the server 15
The product information of various registered products is processed into a moving image, a still image, characters, and voice, and the processed product information and barcode information are individually associated and stored in the database 16.

Then, for example, in the wholesale / retail industry 11, when the customer takes out a desired product 9 from the products lined up on the display shelf and brings it close to the bar code reader 4 of the display device 1, the bar code information of the product 9 is displayed. Is read and the display terminal 1
Is transmitted from the transmission interface (see FIG. 1) to the server 15 through the Internet 16. Then, the server 15 searches the database 16 based on the received bar code information and extracts the product information of the product corresponding to the bar code information. Further, the server 15 transmits the extracted product information to the display terminal 1 of the wholesale / retail trade 11 through the Internet 16. Then, the receiving interface of the wholesale / retail industry 11 (see FIG. 1) receives the product information. As a result, on the display screen 2 of the display device 1, product information such as a description of a product desired by the customer and advertisements is displayed as moving image, still image, and text character information, and is also notified by voice from the speaker 3. . Incidentally, spot-related information can be displayed on the display screen 2 by inputting predetermined data from the personal computer 7.

Further, for example, a medical facility 12 such as a pharmacy
Then, when the customer takes out the desired medicine 10 from the medicines arranged on the display shelf and brings it close to the bar code reader 4 of the display device 1, the bar code information of the medicine 7 is read, and the display terminal 1 through the Internet 16 It is transmitted to the server 15. Then, the server 15 searches the database 16 based on the received barcode information, and extracts medicinal information and merchandise information such as advertisement corresponding to the barcode information. Further, the server 15 transmits the extracted product information to the medical facility 12 such as a pharmacy via the Internet 16. Then, the display screen 2 of the display device 1 of the medical facility 12
The product information such as the effect and advertisement regarding the drug desired by the customer is displayed as a moving image, a still image, or character information, and is notified by voice by the speech power 3. Further, the product information of the medicine desired by the customer can be printed out by the printer 8 if necessary.

Further, also in the maker showroom 14, when the customer 9 who has visited the shop is brought close to the bar code reader 4 of the display device 1, the product information of the product 9 is immediately displayed on the display device 2. At the same time, the speaker 3 notifies the product information by voice. In the case of the maker showroom 14, if the image data is processed and input to the display terminal 1, the product information of the product 9 input from the server 15 via the Internet 17 may be displayed as a further processed image. it can. In other words, the customer who visits the maker showroom 14 is highly interested in a certain product and has time to view the screen, so that the product information obtained from the server 15 is further added with specialized information and displayed. It can also be displayed on the display screen 2 of the terminal 1. In the showroom 14 as well, the printer 8 can print out product information of a desired product or specialized information.

As an application example of the product information display system communicatively connected by the Internet as in the fifth embodiment shown in FIG. 3, the product information display system can be constructed by an intranet. For example, under the umbrella of various manufacturers 13, wholesale / retail industry 11 and medical facilities 12
Is configured as a chain store, various manufacturers 13, wholesale / retail industry 11, medical facility 12, and maker showroom 14 are connected by LAN to form an intranet. With such a configuration, various manufacturers 1
3 can provide unique merchandise information to the wholesalers / retailers 11 and medical facilities 12 under its umbrella, and develop an original sales strategy.

<Sixth Embodiment> FIG. 4 shows a sixth embodiment of the present invention.
It is a block diagram of a product information display system in the embodiment. That is, in the product information display system according to the second embodiment shown in FIG. 4, the wholesale / retail industry 11, the medical facility 12, the various makers 13, and the maker showroom 14 are connected to each other not by the Internet but by the artificial satellite 18. Satellite communications. In the sixth embodiment, the communication means is changed from the Internet to satellite communication,
Since the embodiment in which the display terminal 1 displays the product information of each product is the same as that of the fifth embodiment, the description thereof will be omitted.

<Seventh Embodiment> FIG. 5 shows a seventh embodiment of the present invention.
It is a block diagram of a product information display system in the embodiment. The seventh embodiment shown in FIG. 5 is the fifth embodiment shown in FIG.
In addition to the configuration of the above embodiment, a mobile terminal 19 with a barcode reader is further added so as to be communicatively connected to the Internet 18. The mobile terminal 19 with a bar code reader is a communication terminal having the function of a mobile phone and the function of a bar code reader. Therefore, the mobile terminal 19 with a barcode reader can, of course, perform voice communication and e-mail transmission / reception, and also read and transmit a barcode attached to a product, a micro barcode displayed on a poster or a catalog, and the like. You can also
The micro barcode is 1 / the normal barcode.
It is a very small barcode with an area of about 20 to 1/30, and because it does not impair the design, it is preferably used in product catalogs.

Therefore, according to the product information display system of the seventh embodiment shown in FIG. 5, it goes without saying that the product information display system has the functions described in the above-mentioned fifth embodiment. It is possible to display the merchandise information and the merchandise 10 which are not present on the display shelf 1 at a distance while the merchandise 9 and the medicine 10 which are not present are left on the display shelf. In other words, if the bar code information of the product 9 read by the mobile terminal 19 with bar code reader is transmitted to the server 15 via the Internet 18, the server 1
5 retrieves the product information corresponding to the barcode information from the database 16 and sends it to the display terminal 1 of the wholesale / retail trade 11. Therefore, it is possible to display the product information of the product desired by the customer on the display terminal 1 separated from the mobile terminal 19 with the barcode reader.

For example, it is assumed that the customer finds a desired product 9 or medicine 10 in the wholesale / retail industry 11 away from the display terminal 1. Then, the customer reads the barcode information of the product 9 or the medicine 10 by using the mobile terminal 19 with the barcode reader placed near the product 9 or the medicine 10. Then, the mobile terminal 19 with the barcode reader
“Beeps” and the bar code information is transmitted to the server 15. The server 15 searches the database 16 based on the received bar code information, extracts the product information of the product corresponding to the bar code information, and transmits it to the display terminal 1 of the wholesale / retail trade 11 through the Internet 16. Thereby, on the display screen 2 of the display device 1 of the wholesale / retail industry 11,
Since the product information of the product desired by the customer is displayed, the desired product information can be obtained if the customer moves to a place where the display terminal 1 is located.

Further, the portable terminal 19 with a bar code reader
Can read micro barcodes such as catalogs. Therefore, when the customer does not have the desired product at the store, the customer causes the salesclerk to view the product catalog at a counter or the like, and the micro barcode printed on the desired catalog product is attached to the portable terminal 5 with the barcode reader.
If read by 19, the product information of the desired catalog product can be immediately displayed on the display terminal 1 provided in the counter.

In addition, a portable terminal 19 with a bar code reader
There are several applications of. For example, when the mobile terminal 19 with the barcode reader is held over the microbarcode printed on the pamphlet of the facility guide, the attraction guide of the corresponding facility can be displayed on the screen of the mobile terminal 19 with the barcode reader. Further, the catalog mail order can be performed by holding the portable terminal 19 with the barcode reader over the micro barcode printed on the catalog. Alternatively, the campaign information and the event information can be acquired in real time by the mobile terminal 19 with the barcode reader.

As described above, the fifth to seventh aspects of the present invention.
According to the product information display system of the embodiment, the retail store can display the product information for the consumer to select the product he / she wants to purchase by merely reading the barcode information at the time of selling the product. Further, in a wholesale store, a product information display system based on bar code identification can be used as a presentation tool for products purchased at retail stores. Further, the manufacturer can use the product information display system by barcode identification as a presentation tool for showrooms, wholesalers, and retail stores. In the medical field, if you read the barcode information on the medicine, you can display information such as the efficacy and effects of the medicine and information on points to note when using it on the screen or print it out on paper. .

That is, according to the merchandise information display systems of the fifth to seventh embodiments of the present invention, the merchandise information such as explanations and advertisements for each merchandise and its information can be obtained only by reading the bar code of the merchandise with the bar code reader. Related information can be displayed on the display or printed on paper and output. Moreover, as in the past, POP for each product
Unlike advertisements and EPOP advertisements, a lot of product information can be switched and displayed on a common display terminal, which saves space.

The fifth to seventh embodiments described above are examples for explaining the present invention, and the present invention is not limited to the above-mentioned embodiments, but variously within the scope of the invention. Can be modified. For example, applying to business negotiations,
If the display terminal of the present invention is used at the time of business negotiations for in-house products, it is possible to give the customer high-impact information including a mixture of moving images and sounds. Therefore, the sales strategy can be developed without depending on the skill level of the salesman.

Although one embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and design changes and the like within the scope not departing from the gist of the present invention. Even so, it is included in the present invention. For example, in the first to seventh embodiments, the display target of the code information attached to the package or the product has been described as the barcode, but this barcode (barcode information) is used as the code information (for example, It is possible to replace it with an IC tag (RFID: non-contact type IC tag) configured by embedding a semiconductor in which URL data) is recorded and a small antenna. Display the code information from the barcode
When replacing with the C tag, the reading device (or the bar code reader) for reading (picking up) the barcode in the first to seventh embodiments is replaced with a reader for reading the information of the IC tag by wireless communication. It changes in each embodiment. The operation after the reader reads the code information such as URL from the IC tag is as follows.
It is similar to that already described in the first to seventh embodiments.

[0086]

As described above in detail according to the first embodiment of the present invention, the package, the complaint information browsing system and the complaint information browsing method according to the present invention can display the complaint information sufficiently immediately. The package and the complaint information browsing system and the complaint information browsing method can be used.

As described above in detail with reference to the second embodiment of the present invention, the package and the disposal information browsing system and the disposal information browsing method according to the present invention are the packages and the disposal information which can display the disposal information sufficiently immediately. The disposal information browsing system and the disposal information browsing method can be used.

As described above in detail with reference to the third embodiment of the present invention, the package and the product information browsing system and the product information browsing method according to the present invention are a package and a product information display method that can display product information sufficiently immediately. The product information browsing system and the product information browsing method can be used.

As described above in detail with reference to the fourth embodiment of the present invention, the package according to the present invention is a package which can promptly advertise the product packaged in the package and information about the prize system. The product information browsing system and the product information browsing method can be used.

Further, as described in the fifth to seventh embodiments, according to the product information display terminal of the present invention, a bar code or the like is displayed near the products displayed on the standard shelves of the retail store or near the cash register. If a display terminal with a reader for reading is installed and a customer reads a code such as a barcode of a desired product, product information such as a description of the product is immediately displayed on the screen of the display device with a reader. As a result, the customer can immediately obtain information on the desired product, and thus can select the desired product without hesitation. Also, if you include advertising information in the product information,
Since the product knowledge is transferred to the customer unknowingly, it can lead to sales promotion as a result. Furthermore, since a single display terminal with a reader can switch and display a number of product information items, it is possible to use conventional POP advertisements and EPO.
It doesn't take up space like P advertising. Therefore, even when many small products are displayed in a small space like a retail store, it is possible to present the product information to customers about all products without being limited by the space or the size of the product. it can.

According to the merchandise information display system and merchandise information display method of the present invention, a maker registers merchandise information such as functions related to merchandise and advertisements in a server in advance, and associates it with code information such as a bar code database. Stored in. Then, when the customer takes out a desired product from the display shelves of the retail store and brings it close to a reader such as a bar code reader of the product information display terminal, the code of the product is read and transmitted to the server. Then, the server searches the database based on the received code information, extracts the product information corresponding to the code information, and transmits the product information to the product information display terminal. As a result, the customer can immediately see the desired product information on the screen of the product information display terminal.

Further, according to the merchandise information display system and the merchandise information display method of the present invention, when various makers register merchandise information such as functions related to merchandise and advertisements in the server in advance, the server makes a moving image of the merchandise information registered. Or into a still image or voice, and stores it in a database in association with code information. Therefore, when the customer takes out a desired product from the display shelves of the retail store and brings it close to a code reader such as a bar code reader of the product information display terminal, the code of the product is read and transmitted to the server. Then, the server searches the database based on the received code information,
The product information corresponding to the code is extracted and transmitted to the product information display terminal of the retail store. Therefore, the product information of the product desired by the customer is displayed on the display screen of the product information display terminal as a moving image, a still image, or character information, and is further notified by voice from the speaker. For example, if a display terminal with a reader such as a bar code is installed near the display of products on a standard shelf at a store or near a cash register, and the code of the product desired by the customer is read, the product information about the product is immediately displayed as a video. And audio information along with still images and text information. This allows the customer to obtain the desired product information in an easy-to-understand form.

Further, in a medical facility, when a customer selects a drug at a pharmacy, when the code of the desired drug is read, the effect information about the drug is immediately reproduced by voice together with moving images, still images and character information. To be done. As a result, the customer can obtain the information of the desired drug in an easily understandable form. Especially in pharmacies, where many kinds of drugs are lined up in a small space, the information on the efficacy of various drugs can be displayed on one display terminal, so customers can select the most suitable drug without hesitation. be able to. In addition, even in hospitals, it is difficult for doctors and nurses to explain the drug to patients by oral and memo notes, but it is difficult to understand it. Since the information is displayed by moving images, still images and audio, the patient can easily understand how to take the medicine correctly.

According to the product information display system of the present invention, the product information display terminal and the server are the Internet,
Communication connection is made by either intranet or satellite communication. For example, if each retail store constitutes a chain store under the maker's umbrella, an intranet can be constructed by connecting the maker and each retail store via a LAN. With such a configuration, the maker can provide unique product information to each retail store under its umbrella and develop a unique sales strategy.

[Brief description of drawings]

FIG. 1 is a conceptual diagram illustrating a configuration of first to fourth embodiments of the present invention.

FIG. 2 is a configuration diagram of a display terminal of the present invention installed in a wholesale / retail industry, a medical facility, a showroom of a maker, or the like.

FIG. 3 is a configuration diagram of a product information display system according to a fifth embodiment of the present invention.

FIG. 4 is a configuration diagram of a product information display system according to a sixth embodiment of the present invention.

FIG. 5 is a configuration diagram of a product information display system according to a seventh embodiment of the present invention.

[Explanation of symbols]

1 ... Display terminal 2 ... Display screen 3 ... Speaker 4 ... Bar code reader 5 ... Transmission interface 6 ... Reception interface 7 ... PC 8 ... Printer 9,9 '... Merchandise 10, 10 '... 11 ・ ・ ・ ・ ・ Wholesale / Retail 12: Medical facilities 13 ... Various manufacturers 14 ... Manufacturer showroom 15 ... Server 16 ... Database 17 ... Internet 18 ... Artificial satellite 19 ... Mobile terminal with barcode reader 51 ... Mobile terminals 52 ... Display unit 53 ... Reading device 54 ... Package 55 ... Bar code 56 ... Homepage 57 ... Storage unit 58 ・ ・ ・ ・ Network

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) B65D 25/20 B65D 25/20 P 5B075 G06F 13/00 510 G06F 13/00 510C 17/60 118 17/60 118 326 326 504 504 G06K 7/00 G06K 7/00 U 17/00 17/00 L 19/00 G09F 19/00 Z G09F 19/00 23/00 Z 23/00 G06K 19/00 Q (31) Priority Claim number Japanese Patent Application 2000-396528 (P2000-396528) (32) Priority date December 27, 2000 (December 27, 2000) (33) Country of priority claim Japan (JP) (31) Priority claim number Special Wish 2001-295301 (P2001-295301) (32) Priority date September 27, 2001 (September 27, 2001) (33) Priority claiming country Japan (JP) (72) Inventor Kunihiro Yamada Taito-ku, Tokyo Taito 1-5-1 Toppan Printing Stock Association (72) Inventor Hata Takashi 1-5-1, Taito, Taito-ku, Tokyo Toppan Printing Co., Ltd. (72) Inventor Taku Terayama 1-1-5, Taito, Taito-ku, Tokyo Inside Toppan Printing ( 72) Inventor Mikio Kishino 1-5-1, Taito, Taito-ku, Tokyo, Toppan Printing Co., Ltd. (72) Inventor, Toshihiro Manabe 1-5-1, Taito, Taito-ku, Tokyo Within Toppan Printing (72) Inventor Shigeru Ohashi 1-5-1, Taitō, Taito-ku, Tokyo Within Toppan Printing Co., Ltd. (72) Inventor Katsuyuki Yamane 1-5-1, Taito, Taito-ku, Tokyo Within Toppan Printing (72) Inventor Takamasa Iwami 1-5-1 Taito, Taito-ku, Tokyo Top-term printing company F term (reference) 3E062 BA08 BA20 BB02 BB10 DA02 DA07 DA08 DA09 3E095 AA20 BA04 BA09 CA10 DA63 DA69 EA40 FA30 5B035 BB09 BC00 CA23 5B058 CA15 KA06 YA20 5B072 BB00 CC24 5B075 KK07 KK39 ND16 ND20 NK02 NK44 PP05 PP22 PQ02 PQ42 UU40

Claims (31)

[Claims] 1. A package characterized by displaying code information in which information on the whereabouts of a homepage having information on complaints is encoded. 2. In addition to the information on the location of the home page,
The package according to claim 1, wherein code information in which information on a product name, a manufacturing date, and a lot number is coded is displayed. 3. A complaint information browsing system comprising: a mobile terminal provided with a reading device for reading code information; and a server recording data of the home page accessed from the mobile terminal via a network. 4. The code information is a bar code or IC
The complaint information browsing system according to claim 3, wherein the complaint information browsing system is a tag. 5. The code information is read by a mobile terminal equipped with a reading device, the mobile terminal accesses a server storing the data of the homepage via a network, and transmits information about the complaint to the mobile terminal. A method for browsing complaint information, which is characterized by the following. 6. The code information is a bar code or an IC
The claim information browsing method according to claim 5, wherein the method is a tag. 7. A package characterized by displaying code information in which information on the location of a homepage having information on the contents of disposal is coded. 8. A portable terminal provided with a reading device for reading the code information of the package according to claim 7, and a server recording data of the homepage accessed from the portable terminal via a network. A characteristic waste information browsing system. 9. The disposal information browsing system according to claim 8, wherein the mobile terminal is capable of receiving a GPS signal and transmitting the obtained position information. 10. The code information of the package according to claim 7 is read by a mobile terminal provided with a reading device, and the mobile terminal accesses a server storing the data of the homepage via a network to discard the code information. A method for browsing product information, characterized by transmitting information about contents to a mobile terminal. 11. The mobile terminal is capable of receiving a GPS signal and transmitting the obtained position information.
Disposal information viewing method described in 0. 12. A package characterized by displaying code information in which the location information of a specific home page is encoded. 13. The package according to claim 12, wherein the specific homepage is a homepage having information regarding the content of the product. 14. A product comprising: a mobile terminal provided with a reading device for reading code information of a package; and a server recording data of the specific home page accessed from the mobile terminal via a network. Information browsing system. 15. The code information is a bar code or I
The commodity information browsing system according to claim 14, wherein the commodity information browsing system is a C tag. 16. The package code information is read by a portable terminal equipped with a reading device, and the portable terminal accesses a server storing the data of the specific homepage via a network to obtain information on the content of the product. Is transmitted to a mobile terminal, and a method of browsing product information. 17. The code information is a bar code or I
The commodity information browsing method according to claim 16, wherein the commodity information is a C tag. 18. A package characterized by displaying code information in which information on the location of a homepage having information on product promotion and prize system is coded. 19. A portable terminal provided with a reading device for reading the code information displayed on the package according to claim 18, and a server recording data of the homepage accessed from the portable terminal via a network. A product information browsing system characterized in that 20. The code information displayed on the package according to claim 18 is read by a mobile terminal provided with a reading device, and the mobile terminal accesses a server storing the data of the homepage via a network to obtain the product information. A method of browsing product information, characterized by transmitting information on an advertisement and a prize system to a mobile terminal. 21. The package of claim 18, wherein the prize is a closed prize and the code information has a concealment sticker attached. 22. The merchandise information browsing system according to claim 19, wherein the fact that the merchandise has been sold can be registered on the home page by a terminal device. 23. The concealment sticker of the package according to claim 21 is peeled off at the time of sale of a product, the code information is read by a mobile terminal provided with a reading device, and the data of the homepage is recorded from the mobile terminal via a network. 21. The product information browsing method according to claim 20, wherein the product information is registered by accessing a server. 24. The code information is a bar code or I
It is one of C tags, It is characterized by the above-mentioned.
The package according to any one of 2, 7, 12, 18, and 21. 25. The code information according to claim 12, wherein the code information is a micro bar code.
Package described in. 26. A product information display terminal for displaying product information to a customer, a reading unit for reading code information attached to a product, and a transmission for transmitting the code information read by the reading unit to a server which is a higher-level device. A product information display terminal comprising: a unit, a receiving unit that receives product information corresponding to the code information from the server, and a display unit that displays the product information received by the receiving unit. 27. In a product information display system for displaying product information to a customer, a product information display terminal for displaying product information based on code information attached to a product, and product information and code information of each product are associated with each other. Stored in a database and extracting from the database the product information corresponding to the code information received from the product information display terminal and transmitting the product information to the product information display terminal, the product information display terminal A reading unit for reading the attached code information; a transmitting unit for transmitting the code information read by the reading unit to the server; a receiving unit for receiving product information corresponding to the code information from the server; And a display means for displaying the product information received by the means. 28. The database stores any one of image data, character data, voice data, or a combination of these, and the product information display terminal stores the product information as image information, character information, or voice. 33. Any one of the information, or a combination of these is reproduced.
Item information display system described in. 29. The product information according to claim 27 or 28, wherein the product information display terminal and the server are communicatively connected by any one of the Internet, an intranet, and satellite communication. Display system. 30. A product information display method for displaying product information to a customer, the code reader reading the code information attached to the product, and transmitting the read code information to a server which is a higher-level device. A product information display method comprising: a product information display terminal receiving product information corresponding to the code information from the server; and displaying the product information received by the product information display terminal. 31. In a product information display method for displaying product information to a customer, a server stores the product information and code information of each product in a database in association with each other, and a code reader attaches a code attached to the product. Reading information, transmitting the read code information to the server, the server extracting product information corresponding to the received code information from the database and transmitting the product information to a product information display terminal, A product information display method, comprising: a step for displaying product information received by a product information display terminal.