JP2003143580A - Merchandise information distribution method and acquisition device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a merchandise information distribution method which provides various information of various companies to general consumers at a low cost. SOLUTION: The merchandise information delivery method includes a step where a broadcasting station broadcasts a picture, relevant information of the merchandise in the picture, and correspondence information indicating which scene of the picture the merchandise is displayed in, a step where broadcast merchandise relevant information and correspondence information are at least temporarily stored in a storage part 21 of a reception side device 14, a step where the broadcast picture is displayed on a picture display device 15 on the reception side, and a step where merchandise relevant information in a prescribed range before an indication input for acquisition of information related to the merchandise on the picture display device 15 on the basis of the correspondence information in response to the indication input from a viewer who has viewed the merchandise display on the picture display device 15.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a product information distribution method and a product information acquisition device.

[0002]

2. Description of the Related Art Conventionally, a program (TV shopping) for explaining and selling products has been broadcast. In this product sales program, the contents of the product are usually explained in the program, and the product is usually purchased by the viewer calling a sales company.

On the other hand, many product sales sites are provided on the Internet, and it has already been done that a person who visits the product sales site places an order for a product on the Internet. Further, in the case of televisions in recent years, the details of the ingredients used for cooking in a cooking program are broadcast in a data broadcast so that the viewer can obtain the data.

[0004]

The above-mentioned conventional techniques have the following problems. (A) In the product sales program as described above, the number of products to be introduced is limited, and if the audience rating of the product sales program is low, the number of people who order the products will be small. Moreover, in the present day when there are various products such as daily necessities, automobiles, and homes, it is difficult in terms of time and cost to make a product sales program such as TV shopping for all of these products. In addition, since there is a strong intention to sell products to consumers in TV shopping, it is easy for consumers to warn that they may be showing products better than they really are, and it is said that consumers voluntarily collect information. There is a problem in terms.

(B) HTML, BMP, JPE are used as the image display methods provided on the Internet product sales site.
Mainly still images such as G, and few moving images. MP
Although it is possible to provide a moving image with a small amount of information by using the EG method or the like, creating a moving image for selling a product for each product imposes a heavy burden on a company that sells the product. Moreover, when the number of people who visit the product sales site is small, there are few people who watch the video, and creating a video for each product is not cost-effective. (C) To take out information by data broadcasting as described above, it is necessary to push a button on a remote controller such as a digital television, and it is not easy for a person who is not good at operating electronic equipment.

The present invention has been made in view of the above problems, and an object of the present invention is to provide a product information distribution method and a product information acquisition device that can solve the above problems. An example of the specific purpose is as follows. (a) To provide a product information distribution method and a product information acquisition device that can provide a wide variety of product information of various companies to general consumers at low cost. (b) From the consumer's perspective, there is provided a product information distribution method and a product information acquisition device that can obtain information about a product that the consumer is interested in at low cost and with a simple operation. (c) Even people who are not good at operating electronic devices can operate it intuitively.
To provide a product information distribution method and a product information acquisition device that can easily acquire product information. The problems of the invention and the means for solving the problems other than those described above will be described in detail in the description in the specification described later.

[0007]

The present invention will be described below with reference to, for example, FIGS. 1 to 9 showing an embodiment of the present invention. In the product information distribution method according to the first aspect of the present invention, a broadcasting station broadcasts a video, related information of a product included in the video, and correspondence information indicating in which scene of the video the product is displayed. Steps, at least temporarily storing the broadcasted product related information and correspondence information in the storage means 21 of the receiving side device 14, and displaying the broadcasted video by the receiving side video display device 15, Looking at the displayed scene of the product displayed on the video display device 15, in response to the instruction input of the viewer wanting to obtain information about the product, the instruction input is performed based on the correspondence information. And a step of displaying the product-related information in the previous predetermined range on the video display device 15.

The product information distribution method of the second invention is characterized in that, in the first invention, the product-related information displayed on the video display device 15 is displayed for each product category. The product information distribution method according to the third invention is the product information distribution method according to the first or second invention, in which, together with the product-related information displayed on the video display device 15, a reduced scene in which the scene in which the product in the predetermined range is displayed is reduced is displayed. It is characterized by being done. The product information distribution method according to the fourth invention is the video display device 1 according to the third invention.
5, the display of the corresponding product in the reduced scene is changed in response to the viewer's designation and input of the product of interest based on the display of the product-related information.

In the product information distribution method of the fifth invention, in the third invention, the product information displayed on the video display device 15 is displayed in response to the viewer's designation and input of the product of interest based on the reduced scene. The display of the corresponding product during the display of the product-related information is changed. The sixth invention is characterized in that, in the first invention to the fifth invention, the image display device 15 is a touch panel 27, and the designation input is performed by touching the touch panel 27.

The product information acquiring apparatus of the seventh invention comprises at least a receiving side device 14 and a video display device 15 for displaying a video, and the receiving side device 14 is included in the video and the video. The related information of the product in question and the storage means 21 capable of at least temporarily storing the corresponding information indicating in which scene of the video the product is displayed, and the viewer in the video displayed on the video display device 15. In response to an instruction input of looking at the product, and requesting to obtain information about the product, the video display device 1 displays the product-related information in a predetermined range before the instruction input based on the correspondence information.
5 is included in the control means.

The product information acquisition apparatus of the eighth invention is characterized in that, in the seventh invention, the control means displays the product-related information displayed on the image display device 15 for each product category. In the product information acquisition apparatus of the ninth invention, in the seventh invention or the eighth invention, the receiving side device 14 is provided with a reduced scene storage means 21 for storing a reduced scene of a scene to which product related information is added, and the control is performed. The means is the video display device 15.
It is characterized in that the reduced scene in which the products in the predetermined range are displayed is displayed together with the product-related information displayed in.

In the ninth aspect of the present invention, the product information acquisition device is responsive to the fact that the product displayed on the video display device 15 has been designated by the viewer based on the display of the product-related information. The control means changes the display of the corresponding product in the reduced scene.
The product information acquisition apparatus of the eleventh invention is the ninth invention,
In response to the product displayed on the video display device 15 being designated and input by the viewer based on the reduced scene,
The control means changes the display of the corresponding product in the display of the product related information.

A twelfth invention is characterized in that, in the seventh invention to the eleventh invention, the image display device 15 is a touch panel 27, and the designation input is performed by touching the touch panel 27.

Now, the first to twelfth inventions will be described. The above-mentioned images include commercial messages (CM) broadcasted in movies, televisions, etc., sales promotion programs, and the like. The sales promotion program may be a program that introduces clothes, furniture, pottery, or the like, or a program that actually visits overseas stores with an actor so as to travel. A characteristic point of the present invention is that the image in which the product-related information is registered is not limited to the image for sale.
For example, many TV drama romance dramas have a high audience rating, but viewers who are interested in clothes worn by favorite actresses or actors, such as ties, earrings, rings, etc. There are many. In such a case, if the product-related information is added to the video of this romantic drama, the viewer can voluntarily obtain the clothes or the like that he / she is interested in.

On the contrary, if caught from the broadcasting side and the maker who makes the clothes, if the scene in which the clothes become a close-up in a drama is made for the purpose of selling the clothes worn by this actor when making a program, the clothes are made. The maker will make a big advertisement, and the broadcasting station can get a predetermined listing fee from a store or the like that deals with the product of the clothes, which creates a new business.

In the present specification, the "product" of the product-related information includes a service. For example, when a service providing company such as an actual airline company or a shipping company appears in the video, it is sufficient to provide relevant information about the service provided by the company. In the first aspect of the invention, the broadcasting station may broadcast and transmit the video / product-related information / correspondence information by any method. Also,
In addition to the product-related information and the correspondence information, the broadcast station may be configured to deliver reduced scene information, which will be described later.

As a method of setting the predetermined range width, there is a method of determining the width of a predetermined time, or a scene where, for example, n scenes (n is a natural number) are searched backward from the time when the designated input is made and displayed. There is a way to determine the number. Here, “n scenes” does not mean “n scenes of a movie” but means that a product to which product related information is added is displayed. When there are only two scenes to which the product-related information is given in the two-hour movie scene, when the viewer touches the touch panel, the product-related information and the reduced scene as shown in FIG. 6B are displayed. Needs to display only the information contained in the two scenes.

In the present specification, "delivery" includes a form of sending information to a large number of unspecified recipients (broadcasting) and a form of sending information to specific people. The means used for distribution is not particularly limited to radio waves or optical signals. The category of the product refers to, for example, those classified by concept, usage, and user when searching for a product. The product category may be given to each video to be distributed, or a uniform product category may be provided in consideration of a code of a company that provides a plurality of videos and products. It is preferable that the product-related information includes address information for a product information storage site on the Internet.

[0019]

According to the first and seventh aspects of the invention, the product-related information contained in the video that the viewer is interested in can be obtained very easily. Therefore, it is possible to obtain information on a product that the consumer is interested in at low cost and with a simple operation. According to the second invention and the eighth invention,
Since the product-related information displayed on the video display device is displayed for each product category, it is easy for the viewer to search for a product for which information is desired.

According to the third and ninth inventions, since the reduced scene in which the product is displayed is displayed together with the product related information, the viewer can easily find the product for which the information is desired. According to the fourth invention and the tenth invention, it is possible to confirm which product the product-related information designated and input by the viewer corresponds to in the reduced scene, so that the viewer can select the product for which the information is desired. It will be easier to find.

According to the fifth and eleventh inventions, it is possible to confirm which product in the reduced scene designated and input by the viewer corresponds to which product in the display of the product-related information. It makes it easier for viewers to find the product they want. According to the sixth invention and the twelfth invention, since the image display device is a touch panel and the designation input can be performed by touching the touch panel, even a person who is not good at operating an electronic device can operate it sensuously and easily You can get information.

[0022]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a system configuration diagram on the broadcasting station side for explaining a product information distribution method and a product information acquisition device according to the present embodiment, and FIG. 2 is a system configuration diagram of a reception side device. As shown in FIG. 1, the broadcasting station system 1 includes a video generation unit 2 that generates a video, a video storage unit 3 that stores the generated video for a predetermined time, and related information of products included in the broadcast video. A product-related information generation unit 4 that generates the product-related information, a product-related information storage unit 5 that stores the product-related information, and a correspondence-information generation unit 6 that generates correspondence information indicating in which scene of the video the product is displayed. A correspondence information storage unit 7 that stores the generated correspondence information, a multiplexing unit 8 that multiplexes images, product-related information, and correspondence information by a predetermined method, a modulation unit 9 that modulates the multiplexed information, And an antenna 10 for transmitting the modulated information.

On the broadcast station side, images, product-related information,
When the correspondence information is not generated, the image, the product-related information, and the correspondence information obtained in advance in the previous stage are stored in the video storage unit 3, the product-related information storage unit 5, and the correspondence information storage unit 7, respectively. If necessary, it is taken out and multiplexed by the multiplexing unit 9. Further, although multiplexing is performed in the present embodiment, multiplexing is not always an essential requirement in the present invention.

As shown in FIG. 2, the receiving side system 12
Is roughly configured to include a reception unit 13 such as an antenna, a reception side device 14, and a video display device 15.
The received television signal is selected by a channel selection unit (not shown), demodulated by the demodulation unit 16, and one is input to the video switching / combining unit 17, and the other is input to the data broadcast decoder unit 18. The data broadcast decoder section 18 separates and decodes various information multiplexed in the demodulated television signal. The CPU 19 uses the bus line 20 or the like to demodulate the data, the data broadcast decoder 18, the video switching / combining unit 17, the storage 21 including the RAM / ROM, the input 22 such as the keyboard / mouse / controller, and the processing. Screen generation unit 23, video storage unit 24, modem 25, NC
A U26 and the like are connected to exchange predetermined data and information through the bus line 20 and the like. In the configuration shown in FIG. 2, the signal from the demodulator 16 is the bus line 20.
Although the configuration in which the data is input to the data broadcast decoder unit 18 via the above is shown as an example, first, the demodulation unit 16
It is also possible to input the signal from the above to the data broadcast decoder unit 18 and then input the decoding information to the bus line 20 of the CPU 19 or the like.

The image display device 15 employs a touch panel 27 in this embodiment, various touch panel sensors 28 attached to the touch panel 27 detect touch inputs, and a signal of the instruction input via the touch panel control section 29. Is input to the CPU 19. ROM of storage unit 21
A processing program for performing the processing of the present embodiment is stored in the area, and the product area information, correspondence information, reduced scene information, and the like described above are stored in the RAM area of the storage unit 21.

The reduced scene information is the display area information of the product displayed in the scene of the video, as shown in FIG.
For example, in the case of a shirt, which area is the shirt (FIG. 9A)
In FIG. 3, information about whether the product is extended to the shaded area 37), link information for referring to product-related information from the display area information of the product, and the like are stored. The reduced scene information may be generated by the broadcast station side or may be generated from the information of each scene stored in the video storage unit 24 in the reception side device 14. Normally, the broadcasting station generates the product-related information,
The reduced scene information is multiplexed together with the correspondence information and transmitted by the antenna 10 (see FIG. 1).

A large-capacity storage device such as a DVD is used as the video storage unit 24 shown in FIG. 2, and the received video is stored. By storing the broadcasted video in the video storage unit 24 instead of the viewer watching the video in real time, the video can be viewed at a desired time. Modem 2
5, the communication connection device 31 such as the NCU 26 is for connecting to the Internet 30, and the communication connection device 31 includes ADSL, an optical fiber network, and the like.
The processing screen generation unit 23 has a function of generating a processing screen as shown in FIGS.

The operation of the product information distribution method using the product information acquisition apparatus having the above configuration will be described with reference to FIGS. 3 is an example of a flowchart showing the broadcasting process on the broadcasting station side, FIG. 4 is an example of a flowchart showing the basic reception process of the receiving side device, and FIG. 5 is an example of a flowchart of a processing program of the receiving side device.

The image and the product-related information are obtained in advance,
The case where only the correspondence information is generated on the broadcasting station side will be described as an example. First, in step SP101 in FIG. 3, the previously obtained video is stored in the video storage unit 3 on the broadcasting station side.
(Refer to FIG. 1), the obtained product-related information is stored in the product-related information storage unit 5, and step SP
In step 102, the broadcasting station generates correspondence information, and in step S
The product-related information and the correspondence information are multiplexed on the video in P103, and the multiplexed signal is broadcast from the antenna 10 in step SP104. As the method of multiplexing in step SP103, the product-related information and correspondence information are inserted as a data broadcast in the vertical blanking interval of the video,
A method of delivering on one frequency is conceivable. Further, it is possible to adopt a method in which the frequency for delivering the video is different from the frequency for delivering the product-related information and the correspondence information.

FIG. 4 is a flow chart showing the basic receiving process of the receiving side apparatus. In step SP201, the receiving section 13 (see FIG. 2) receives the television broadcast, and then step S
In P201, the data broadcast decoder unit 18 decodes the data broadcast or various information from the video information, and stores the product-related information, the correspondence information, and the reduced scene information as necessary from the various information decoded in Step SP203 in the storage unit 21. The received video information is displayed on the video display device 15 via the video switching / combining unit 17. It can be considered that the reception, demodulation, and display of the image are the same as those of the conventional television device.

FIG. 5 is a flow chart executed by the processing program of the receiving side device. By touching the display screen of the touch panel 27 (see FIG. 2) on which the image is displayed in step SP301, it is determined whether or not an instruction is input during the image display. If it is determined that there was an instruction input,
In step SP302, the correspondence information as shown in FIG. 8 at the time of inputting the instruction is referred to, in step SP303, the product-related information as shown in FIG. 7 is acquired in the predetermined time width or the predetermined number of scenes before the instruction is input, and step SP304
In FIG. 6B, for example, as shown in FIG. 6B, the products and reduction scenes given to the predetermined time width or the predetermined number of scenes are displayed for each product classification code, and the list of products and reduction scenes displayed in step SP305 are displayed. Wait for the viewer to select and enter information about the product from,
The product-related information is displayed in response to the selection input. Then, in step SP306, it is determined whether or not to continuously watch the video. When it is determined that the video is viewed, the video is redisplayed and the process returns to step SP301. On the other hand, when it is determined that the video is not continuously viewed, the series of processes is ended.

FIG. 7 is a diagram showing an example of product-related information. This product-related information is performed in units of video distribution, for example, in the above-mentioned CM and movie distribution units. Figure 7
In, the video code name is “Movie001”, and the title of the movie is “Title Match”. This movie tells the story of a man aiming to become a boxing world champion. The product-related information stores the classification code of the product that can be taken out of the products displayed in the movie and the like.

Explaining it concretely with reference to FIG. 7, as the product classification code, for example, the symbol A is attached to machines / devices, such as A01C for automobiles, A02D for bicycles, and A03E for training equipment. A code is attached and the product name that appears in the movie is stored for each product. In addition, the name of the sales company that provides the product and its contact information, telephone, site U on the Internet
RL and the like are stored.

FIGS. 8 (A) and 8 (B) are diagrams showing an example of correspondence information. If there is a scene code attached to each video, such a scene code is displayed, and the video after the video is displayed. A display time when a scene is displayed, a product displayed in the scene, and the like are stored in a list.

More specifically, FIG. 8A shows a scene in which the appearance of an automobile is displayed, and the scene code is "SC000.
0129 ”, and the corresponding reduced scene code (one of the reduced scene information) is stored. Also, the display time of the scene code is 1 hour 10 minutes 26 seconds in the movie.
It is shown to be between 40 seconds. Then, automobiles and tires are stored as products whose product information can be retrieved on the screen. Also, FIG.
(B) is a scene where the main character and his friend are having a conversation,
The scene code is "SC0000128", and the corresponding reduced scene code is stored. The display time is shown to be between 1 hour, 10 minutes, 21 seconds and 25 seconds in the movie. Then, it is stored that shirts, sweaters, trousers A, and trousers B worn by two people are the products for which product information can be retrieved on the screen.

The product-related information and the correspondence information as described above are
If there is a product to which information is attached, it may be provided and only one product-related information and one correspondence information may be registered in one movie. It is also possible that one movie has several thousands of correspondence information and tens of thousands of product-related information registered therein.

FIGS. 6A, 6B, and 6C are diagrams showing the relationship between the flow of movie scenes and the display and processing screens of product-related information. FIG. 6A shows the display screen of the touch panel. 6B shows a processing screen for extracting the product-related information, and FIG. 6C shows a screen displaying the extracted product-related information.

The processing screen shown in FIG. 6B is generated by the processing screen generating section 23 based on the processing program. Reduced scene display field 3 in the processing screen in FIG.
In Fig. 4, the scenes in which the product-related information is added from left to right corresponding to the progress of the movie are SC0000127, SC00.
Displayed as 00128 and SC0000129. Note that "SC" in SC0000127 means "sce".
It is taken from "ne". The main character of the movie, Boxer, is at home with his friend in the first scene (SC0000127) and in the second scene (SC0000128).
In, the main character and his friend become a close-up copy, and on the 3rd screen (SC0000129), the two go out in the car and go out.

Here, when the viewer looks at the screen of the car on which the protagonist got out and wants to know the information of the car, the touch panel screen showing the car as shown in FIG. 6 (A). Touch to input the instruction. Since the processing program constantly monitors whether there is an instruction input in step SP301 of the flowchart of FIG. 5 described above, when the touch is made, the processing screen is displayed on the entire touch panel screen or the processing screen is partially displayed on the touch panel screen. By inserting, the product registered for each product classification code as shown in FIG. 6B is displayed. At this time, even if the viewer wants to know the information of the car and touches it, since the touch is delayed, the receiving side device 14 does not know on which screen the product information displayed is desired. . Therefore, as shown in FIG. 6 (B), a reduced scene display column 34 is provided to display the scenes in which the products before the screen of the automobile are registered in a smaller size in the order of the passage of time. In this embodiment, the case where three reduced scene display fields 34 are provided is shown. And
If the products appearing in these reduced scene display fields 34 can be viewed in a list for each product category, the viewer can easily find the desired product.

Then, by touching the touch panel 27 or designating the position of the product to be selected (see the arrow 33 in FIG. 6B) by using the remote controller of the present system (not shown), the target sedan is selected. Enter that you want car information. Then, based on the product-related information as shown in FIG. 7 and the correspondence information as shown in FIG.
You can get basic information such as car name, contact information, price etc. By clicking or touching the contact or download destination on the display screen, it is possible to jump from the communication connection device 31 shown in FIG. 2 to the sales site of the company on the Internet 30 or download necessary information. .

As described above, the product information included in the predetermined scenes of the video is sequentially displayed, so that the viewer can obtain the product information of his or her interest at his own will. .

FIGS. 9 (A) and 9 (B) show the above-mentioned fourth example, respectively.
It is a figure which shows an example of embodiment of invention, 5th invention, 10th invention, and 11th invention, Comprising: It is a figure for demonstrating the cooperation process of a reduction scene and goods related information. In FIG. 9A, in response to the touch input or the arrow 35 of the cursor selecting “shirt” as the product-related information designated and input by the viewer, the corresponding “shirt” region 37 of the reduced scene is highlighted. , An example in which it is possible to confirm which product on the reduced scene the product-related information corresponds to by changing the display by blinking or the like.

In FIG. 9 (B), the viewer sees the reduced scene and wants to select it. By touching the clothing area 38 on the reduced scene or bringing the arrow 36 of the cursor closer, the clothing area 38 is inverted. The product-related information 39 corresponding to the clothes is displayed in a blinking manner. Therefore, it is possible to confirm which product on the display of the product-related information corresponds to the product specified in the reduction scene, and thus the viewer can easily find the product for which the information is desired.

[Brief description of drawings]

FIG. 1 is a system configuration diagram on a broadcasting station side for explaining a product information distribution method and a product information acquisition device according to an embodiment of the present invention.

FIG. 2 is a system configuration diagram on the receiving side for explaining a product information distribution method and a product information acquisition device according to an embodiment of the present invention.

FIG. 3 is an example of a flowchart showing broadcast processing on the broadcast station side.

FIG. 4 is an example of a flowchart showing a receiving basic process on the receiving side.

FIG. 5 is an example of a flowchart of a processing program of a receiving-side device.

6A is a screen displayed on a video display device, FIG. 6B is a screen displaying a list of products registered based on a product classification code, and FIG. 6C is a product. It is the screen which displayed the relevant information.

FIG. 7 is a diagram schematically showing an example of product-related information.

8A and 8B are diagrams each schematically showing an example of correspondence information.

9 (A) and 9 (B) are diagrams for explaining a linked form of a reduced scene and product-related information, respectively.

[Explanation of symbols]

14 ... Receiving side device, 15 ... Video display device, 21 ... Storage unit, 27 ... Touch panel.

─────────────────────────────────────────────────── ─── Continued Front Page (51) Int.Cl. ⁷ Identification Code FI Theme Coat (Reference) H04N 5/44 H04N 5/44 Z 5/445 5/445 Z 5/45 5/45 7/08 7 / 08 Z 7/081 F term (reference) 5C025 BA25 BA27 BA28 BA30 CA03 CA06 CA09 DA05 DA10 5C063 AB01 AB05 AB10 AC01 AC10 CA23 DA02 DA03 DA07 DB02 EB38 EB39 EB40 EB42 5C064 BB10 BC18 BC20 BC23 BD08 BD09 BD14

Claims (12)

[Claims] 1. A step in which a broadcasting station broadcasts a video, related information of a product included in the video, and correspondence information indicating in which scene of the video the product is displayed, and a receiving side. A step of at least temporarily storing broadcasted product-related information and correspondence information in a storage means of the device; a step of displaying a broadcasted video by a video display device on the receiving side; and a product displayed on the video display device. In response to the instruction input that the viewer wants to obtain information about the product by looking at the displayed scene, the product-related information in the predetermined range before the instruction input based on the corresponding information. And a step of displaying on a video display device. 2. The product information distribution method according to claim 1, wherein the product related information displayed on the video display device is displayed for each product category. 3. The product information distribution method according to claim 1 or 2, wherein the product-related information displayed on the video display device and a reduced scene in which the scene in which the product in the predetermined range is displayed are reduced. Product information distribution method to be displayed. 4. The product information distribution method according to claim 3, wherein the product displayed on the video display device and the viewer is interested in the product is designated based on the display of the product-related information. The product information distribution method, wherein the display of the corresponding product in the reduced scene changes. 5. The product-related method according to claim 3, wherein the product-related information displayed on the video display device and responded to by the viewer is designated and input based on the reduced scene. A product information distribution method in which the display of the corresponding product during information display changes. 6. The product information distribution method according to claim 1, wherein the image display device is a touch panel, and the designation input is performed by touching the touch panel 27. Method. 7. A reception-side device and a video display device for displaying an image are included at least, and the reception-side device comprises:
A storage unit capable of at least temporarily storing a video, related information of a product included in the video, and correspondence information indicating in which scene of the video the product is displayed; Looking at the product in the video displayed on,
In response to an instruction input to obtain information about the product, a control means for displaying on the image display device the product-related information in a predetermined range before the instruction input based on the correspondence information. The product information acquisition device characterized in that 8. The product information acquisition device according to claim 1, wherein the control unit displays the product-related information displayed on the video display device for each product category. 9. The product information acquiring apparatus according to claim 7, wherein the receiving side device includes a reduced scene storage unit that stores a reduced scene of the scene to which the product-related information is added, and the control. The product information acquisition device, wherein the means displays the reduced scene in which the products in the predetermined range are displayed together with the product-related information displayed on the video display device. 10. The product information acquisition apparatus according to claim 9, wherein the product displayed on the video display device and the viewer has designated and input the product of interest based on the display of the product-related information, A product information acquisition device, wherein the control means changes the display of the corresponding product in the reduced scene. 11. The product information acquisition device according to claim 9, wherein the control means is responsive to the product displayed on the video display device and designated and input by the viewer based on the reduced scene. The product information acquisition device changes the display of the corresponding product in the display of the product related information. 12. The product information acquisition apparatus according to claim 7, wherein the image display device is a touch panel, and the designation input is performed by touching the touch panel. .