JP2003114841A - Providing system of contents and advertisement, providing method of contents and advertisement, advertisement clip publishing device, advertisement clip publishing method, advertisement clip publishing program, and medium with the program stored therein - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow the providing of advertisement data from a contents provider to many homepage openers. SOLUTION: An advertisement clip publishing site 20 performs the electronic watermarking processing and encryption processing of contents in an electronic watermark addition and encryption part 22, makes its advertisement promotion video into advertisement data in a bannar and promotion video integration part 21, and publishes them in a data transmission management part 25. A HP opener terminal 30 downloads the advertisement data, and publishes them on its homepage by a WEB server part 33. When the advertisement data are selected by the HP display part 42 of a customer terminal 40, advertisement audio-visual data are transmitted to the site 20. When the satisfaction of a certain standard is determined on the basis of this, an authentication key for releasing the electronic watermarking processing and encryption processing is transmitted from the site 20 to the terminal 30 to allow the use of the contents in the terminal 30.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention records a system for providing contents such as music and images and advertisements thereof using a network, a method therefor, an advertisement clip placement device, a method therefor, an advertisement clip placement program, and the program. Regarding the medium.

[0002]

2. Description of the Related Art As a conventional content providing form using the Internet or the like, as shown in FIG.
A user (terminal) 1 directly accesses a content provider's site (information provider music site) 2 to receive content data transfer, and reproduces it by a browser or the like (3)
Then, there is a form (form 1) in which the price is paid.

As a conventional advertisement providing form using the Internet or the like, as shown in FIG. 7B, a content provider (music software seller) 4 provides an advertisement banner to a homepage establishment person. There is a mode (mode 2) in which the homepage creator publishes the advertisement banner on the homepage 5 by requesting the publication thereof and paying the advertisement fee.

[0004]

[Problems to be Solved by the Invention] Website creators are demanding attractive advertising banners in the hope of increasing access to their websites. However, as in the past, when advertising fees are paid to place advertisements, the tendency of content providers is to only request those websites that have a proven track record to place advertisements. Momo couldn't post an advertising banner on its home page.

As a concrete method of selling contents, mail-order sales accompanied by delivery of package media such as CD and DVD are mainstream, and there is also a selling method of distributing contents data via a network. DVD
The content data recorded in
In many cases, the content data is compressed by MP3, Schock wave, Real sound, etc. and the sound quality / image quality is deteriorated. This is because the content data recorded on CDs and DVDs has an extremely large amount of data, so if it is attempted to deliver the content data as it is, the quality of the line will deteriorate, and in particular, many customers will respond to the delivery requests that occur simultaneously. If this is the case, there has been a problem that the traffic volume becomes enormous and that it is uneconomically necessary to invest in a large-capacity line facility.

Further, when the content data is distributed via the network, there is a problem in terms of protection against copyright infringement due to unauthorized copying.

[0007] An object of the present invention is to give a non-monetary consideration of permission of use of contents to a website creator only when the posting of advertisement data on the website has achieved a certain effect, thereby making it unnecessary to pay an advertisement fee. Thus, it is possible to provide advertisement data from a content provider to many homepage creators.

Another object of the present invention is to make it possible to deliver a content having a large amount of data in a high quality state.

Another object of the present invention is to protect contents from copyright infringement due to unauthorized copying or the like.

[0010]

In order to solve the above-mentioned problems, according to claim 1 of the present invention, the advertisement material of the content owned by the content provider is converted into advertisement data by the advertisement clip placement device, and the advertisement data is converted into the advertisement data. A system for providing at least to a homepage establishment terminal and providing content to a customer when the homepage on which the advertisement data is posted is accessed, wherein the advertisement clip placement device receives the content provided by the content provider. A means for creating digital watermarked and encrypted content, a means for receiving advertising material for content provided by a content provider, and creating advertisement data,
A means for accumulating the created advertisement data and processed content, a means for posting the accumulated advertisement data and processed content on the registered and authenticated homepage establishment terminal for download, and registration of the homepage establishment terminal・ Authentication, time of advertisement data posted by the website creator, access from customers,
Evaluate and manage the homepage creator by grasping the situation such as the number of downloads of the content, and cancel the digital watermark processing and encryption processing for the relevant advertisement data and the processed content on the homepage creator terminal that satisfies certain conditions. Means for distributing the authentication key, the homepage establishment terminal downloads the advertisement data and the processed content from the advertisement clip placement device and accumulates the means, and means for posting the accumulated advertisement data on the homepage. And registering to the advertisement clip placement device and processing / playing back the advertisement data or the processed content using the means for receiving the authentication key from the advertisement clip placement device and the authentication key received from the advertisement clip placement device. A system for providing contents and advertisements that includes means To draft.

Further, in claim 2 of the present invention, the advertisement material of the content owned by the content provider is converted into advertisement data by the advertisement clip placement device, and the advertisement data is provided to at least the homepage establishment terminal, and the advertisement is performed. A method of providing content to a customer with access to a home page on which data is posted, in which an advertising clip posting device receives content provided by a content provider and displays the digitally watermarked and encrypted content. Created and received materials for advertisement of the content provided by the content provider, create advertisement data, store the created advertisement data and processed content, and register / authenticate to the homepage establishment terminal The accumulated advertisement data and processed contents are posted so that they can be downloaded. Registers and authenticates the homepage creator terminal, and evaluates and manages the homepage creator by grasping the status of the advertisement data posted by the homepage creator, access from customers, the number of downloads of contents, etc. , The authentication key for canceling the digital watermark process and the encryption process for the relevant advertisement data and the processed content is distributed to the homepage creator terminal that meets certain conditions, and the homepage creator terminal registers the advertisement clip posting device. Performed, download the advertisement data and the processed content from the advertisement clip posting device, store the advertisement data, post the accumulated advertisement data on the home page, receive the authentication key from the advertisement clip posting device, and receive from the advertisement clip posting device Add advertising data or processed content using the authentication key - to propose a method for providing content and advertising to be played.

[0012] Further, according to claim 3 of the present invention, a device for converting the advertisement material of the content owned by the content provider into advertisement data and providing the advertisement data to at least the homepage establishment terminal, the content provider Means for receiving the content provided from the user, creating a content subjected to digital watermark processing and encryption processing, means for receiving a material for advertisement of the content provided by the content provider, and creating advertisement data, A means for accumulating created advertisement data and processed content, registration /
A means for posting the accumulated advertisement data and processed content to the authenticated homepage creator terminal in a downloadable manner, and the time for posting the advertisement data performed by the homepage creator by registering and authenticating the homepage creator terminal. , Assessing and managing the homepage creator by grasping the situation of access from customers, the number of downloads of contents, etc., and applying digital watermark processing to relevant advertisement data and processed contents on homepage creator terminals that meet certain conditions. An advertisement clip posting device provided with a means for delivering an authentication key for canceling an encryption process is proposed.

Further, according to a fourth aspect of the present invention, there is provided a method of converting the advertisement material of the content owned by the content provider into advertisement data and providing the advertisement data to at least the homepage establishment terminal. Receiving the content provided by the user, creating a digital watermarked and encrypted content, receiving the advertisement material of the content provided by the content provider, creating the advertisement data, and creating the created advertisement data. And the processed content is stored, and the stored advertisement data and processed content are posted to the registered / authenticated homepage creator terminal in a downloadable manner, the homepage creator terminal is registered / authenticated, and the homepage creator is registered. The time the ad data was posted by the customer, access from customers, content down Authentication that evaluates and manages the website creator by grasping the situation such as the number of times of reading, and cancels digital watermark processing and encryption processing on the relevant advertisement data and processed content on the website creator terminal that satisfies certain conditions We propose a method for posting an advertisement clip that distributes keys.

The advertisement clip posting method can also be realized by a program (claim 5) for executing the above-described processes on a computer or a computer-readable medium (claim 6) recording the program.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an example of an embodiment of the present invention, in which 10 is a content distribution site (music software distribution site) operated by a content provider.
Reference numeral 0 is an advertisement clip posting device (advertisement clip posting site), 30 is a homepage (HP) creator terminal operated by a homepage creator, and 40 is a customer terminal. In addition,
These are not shown network (Internet etc.)
Are connected to each other via.

The music software distribution site 10 manages distribution and provision of contents to be provided, here music contents, packaged products of the music contents, and materials for advertising music contents (promotional video in this case). The system includes a management unit 11, a database (DB) 12 that stores and manages the music content and the promotion video, and a product order management unit 13.

The advertisement clip posting site 20 is a banner & which converts the promotion video delivered from the music software delivery site 10 into advertisement data (advertisement clip material).
Promotion video integrated unit 21, digital watermark addition and encryption unit 22 for performing digital watermark processing and encryption processing for copyright protection of music content distributed from the music software distribution site 10, HP establisher terminal Registration and authentication of the homepage creator, and the status of the advertisement data posted by the homepage creator, access from customers, number of downloads of contents, etc. are grasped to evaluate and manage the homepage creator, and certain conditions are met. A user authentication / management unit 23 that distributes an authentication key for releasing digital watermark processing and encryption processing for the relevant advertisement data and processed content to the satisfied HP establishment terminal, and stores / manages advertisement data and processed content. Database (D
B) 24, and a data transmission management unit 25 for posting the accumulated advertisement data and processed contents on the home page in a downloadable manner.

The HP opener terminal 30 registers the user with the advertisement clip posting site 20 and receives the authentication key from the advertisement clip posting site 20, and the user individual data management section 31 and the advertisement distributed from the advertisement clip posting site 20. A database (DB) 32 that stores data and processed content, a WEB server unit 33 that posts the stored advertising data on a home page, and an advertisement key or processed by using the authentication key distributed from the advertising clip posting site 20. The data processing unit 34 for processing the content and the data reproducing unit 35 for reproducing the advertisement data or the processed content by using the authentication key distributed from the advertisement clip posting site 20 are provided.

The customer terminal 40 is provided with a homepage (HP) display (browser) section 41, and sends order data to the music software distribution site 10 and advertisement viewing data to the advertisement clip posting site 20.

The HP opener terminal 30 is a customer terminal 40.
Can be accessed as. Similarly, music software distribution site 1
0 can also be the advertisement clip posting site 20.

Although not shown, each site and each terminal are provided with an input section that constitutes an interface with an administrator or a user.

FIG. 2 shows a flowchart of processing up to the posting of advertisement clip material on the advertisement clip posting site. FIG. 3 shows a flow chart of user authentication / management processing in the advertisement clip posting site. FIG. 4 shows a flowchart of the advertisement placement process in the homepage establishment terminal. FIG. 5 shows a flowchart of a process relating to an ordering instruction from the customer terminal. FIG. 6 shows a flowchart of processing relating to evaluation / management / compensation provision in the user individual data management unit in the homepage establishment terminal.

The present invention will be described with reference to FIGS. 1 to 6.

In this system, the site 10 delivers the promotion video and the music content, which are the source of the advertisement data as the banner, to the site 20 based on the instruction to the input unit.

The site 20 integrates the promotion video data distributed from the site 10 with the advertisement banner by the banner & promotion video integration unit 21 in accordance with an instruction to the input unit to generate advertisement data (hereinafter, advertisement clip material). To do. Similarly, a digital watermark addition and encryption unit 2 is added to the music content distributed from the site 10.
The digital watermarking process and the encryption process are executed according to 2. The processed advertisement clip material and content data are stored in the database 24. The accumulated data is posted as an advertisement clip material and processed content by the data transmission management unit 25 based on an instruction to the input unit.

First, the terminal 30 performs registration for user authentication on the site 20. Specifically, based on an instruction to the input unit, the user individual data management unit 31 of the terminal 30 requests the user authentication / management unit 23 of the site 20 for user registration, and at this time, the user authentication / management unit 23 sends the user registration. Information necessary for the next authentication is held in the user individual data management unit 31.

Further, the terminal 30 selects / requests the advertisement clip material posted on the data transmission management section 25 of the site 20 based on the instruction to the input section, and transfers / stores the data in the DB 32. In addition, the terminal 30 posts the advertisement clip material accumulated in the DB 32 on the home page in the WEB server section 33 based on the instruction to the input section, and makes it a music clip banner advertisement (in this case, the site 10 receives the order data. Link information for transmitting the advertisement viewing data to the site 20 is embedded in the site 20.). Also,
The terminal 30 downloads the music content as a consideration for the advertisement placement based on the instruction to the input unit (the download of the music content does not need to be in real time, and can be distributed according to the situation of the network). .

The terminal 40 uses the terminal 3 according to the instruction to the input section.
0 access the home page on the WEB server section 33, and display the music clip by the banner advertisement on the HP display section 41.
To display. When the displayed banner advertisement is selected by the input from the operator of the terminal 40, the HP display unit 41 accesses the site 10 based on the link information in the banner advertisement to deliver necessary music information and promotional video. At the same time, the advertisement viewing data is transmitted to the site 20. Further, the terminal 40 transmits the order data to the site 10 based on the link information in the banner advertisement according to the instruction to the input unit. The order management unit 13 of the site 10 confirms whether or not the data transmitted is correct, and if there is no problem, the operator of the site 10 is instructed to place an order.
The content may be provided to the customer either by distribution via a network or by delivery of package media.

The site 20 uses the user authentication / management section 23 for each advertisement clip to display the banner advertisement, the number of times the customer has accessed, the number of times the customer has downloaded the content,
Based on the information initially set in the data transmission management unit 25, such as the customer's content purchase count, the homepage establishment terminal 3
The content usage right permission standard in the DB 32 of 0 and the processing standard for making the promotion video of the advertisement clip material by deleting the advertisement part from the advertisement clip are determined.

In the initially set information, the permission standard is changed at any time according to the popularity of the content, the standard is set low for the less popular titles, and the standard is set higher for the more popular titles, so that the customer can always be provided with a good download traffic environment. As described above, it can be set by the data transmission management unit 25.

The terminal 30 collates with the site 20 the permission standard of the right to use the content and the right to process the promotional video of the advertisement clip material according to the input, and if the permission standard is satisfied, the user authentication / management of the site 20 is performed. Part 23
If the determination is made, the authentication key required for processing or reproduction is transmitted to the terminal 30. When the user individual data management unit 31 receives the transmitted authentication key, the data processing unit 3
4 and the data reproducing unit 35 can use the contents.

Even if the music software distribution site (content provider) establishes its own homepage and provides information about the music software currently on sale, including music promotion videos and new music information that it owns. good. On this occasion,
Along with music package products such as CDs and DVDs, banner advertisements and music promotion videos may be downloaded from advertisement clip posting sites and music content may be distributed.

Also, the authentication key is delivered not only once but
The authentication may be performed multiple times at a certain time interval to perform cascade authentication. Further, in order to prevent copyright infringement due to copying, the content may be reproducible only with dedicated software. Furthermore, when copy protection such as a digital watermark is applied to prevent copyright infringement due to copying, complete copying is prohibited, copying of the first generation is possible, and copying of the first generation to the Nth generation is prohibited. It is also possible to control the possibility of unlimited copying, depending on the intention of the copyright holder.

[0034]

As described above, according to the present invention,
By incorporating a promotional video etc. of the content into the banner advertisement of the content and integrating it, the banner advertisement of the attractive content that many homepage creators participate is due to a kind of word-of-mouth advertising effect.
The content provider can advertise the content with almost no cost.

[0035] Further, the homepage creator usually obtains the right to use the promotional video or the content that is not a packaged product, and at the same time, by posting the banner advertisement of the content, the access frequency to the homepage creator increases. By doing so, the number of accesses to other posted information pages of the homepage creator and banner advertisements of other websites is increased, which is also a profit for the homepage creator.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing an example of an embodiment of the present invention.

[Fig. 2] Flowchart of processing up to the posting of advertisement clip material on an advertisement clip posting site

[Figure 3] User authentication on the advertisement clip posting site
Flow chart of management processing

[Fig. 4] Flowchart of advertisement placement processing on the homepage establishment terminal

FIG. 5 is a flowchart of processing regarding ordering instruction from a customer terminal.

FIG. 6 is a flowchart of processing relating to user evaluation / management / compensation provision on the homepage establishment terminal.

FIG. 7 is an explanatory diagram showing a content providing form and an advertisement form using a conventional network.

[Explanation of symbols]

10: music software distribution site, 11: data distribution management unit, 12: database (DB), 13: order management unit,
20: Advertisement clip posting site, 21: Banner & promotion video integrated unit, 22: Digital watermark addition and encryption unit, 23: User authentication / management unit, 24: Database (DB), 25: Data transmission management unit, 30 : Homepage creator terminal, 31: User individual data management unit, 3
2: Database (DB), 33: Web server unit, 3
4: data processing unit, 35: data reproducing unit, 40: customer terminal, 41: HP display unit (browser).

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G09C 5/00 G09C 5/00 H04L 9/08 H04L 9/00 601B

Claims (6)

[Claims] 1. An advertisement clip posting device converts advertisement data of a content owned by a content provider into advertisement data, provides the advertisement data to at least a homepage establishment terminal, and accesses the homepage on which the advertisement data is posted. Accordingly, the system for providing content to a customer, wherein the advertisement clip placement device receives the content provided by the content provider,
Means for creating content that has undergone digital watermark processing and encryption processing, means for receiving advertisement material for content provided by a content provider and creating advertisement data, and the created advertisement data and processed content A means for storing, a means for posting the stored advertisement data and processed content on the registered / authenticated homepage institution terminal so that they can be downloaded, registration / authentication of the homepage institution terminal, and Evaluate and manage the homepage creator by grasping the time of advertisement data posted, access from customers, number of downloads of content, etc., and the advertisement data and processing applicable to the homepage creator terminal satisfying certain conditions Cancel digital watermark processing and encryption processing for already-used content The homepage-establisher terminal is provided with a means for distributing the authentication key, the means for downloading and storing the advertisement data and the processed content from the advertisement clip placement device, and the means for posting the stored advertisement data on the homepage. And registering to the advertisement clip placement device and processing / playing back the advertisement data or the processed content using the means for receiving the authentication key from the advertisement clip placement device and the authentication key received from the advertisement clip placement device. A system for providing contents and advertisements, which comprises: 2. An advertisement clip posting device converts advertisement data of a content owned by a content provider into advertisement data, provides the advertisement data to at least a homepage establishment terminal, and accesses the homepage on which the advertisement data is posted. Accordingly, the method for providing the content to the customer, wherein the advertisement clip posting device receives the content provided by the content provider,
Create digital watermarked and encrypted content, receive content advertisement material provided by content provider, create advertisement data, store the created advertisement data and processed content, and register・ Posting the accumulated advertisement data and processed content to the authenticated homepage creator terminal in a downloadable manner, registering and authenticating the homepage creator terminal, and posting time of the advertisement data performed by the homepage creator, Evaluate and manage the homepage creator by grasping the situation such as access from customers and the number of downloads of contents, and apply digital watermark processing and encryption to advertisement data and processed contents applicable to homepage creator terminals that meet certain conditions The authentication key for canceling the encryption process is distributed, and the home page The establishment terminal registers the advertisement clip posting device, downloads the advertisement data and the processed content from the advertisement clip posting device, accumulates them, and posts the accumulated advertisement data on the homepage. A method for providing contents and advertisements, characterized in that the authentication key is received from the device, and the advertising data or processed content is processed and reproduced using the authentication key received from the device for placing advertisement clips. 3. An apparatus for converting advertising material of content owned by a content provider into advertising data, and providing the advertising data to at least a homepage establishment terminal, which receives the content provided by the content provider. ,
Means for creating content that has undergone digital watermark processing and encryption processing, means for receiving advertisement material for content provided by a content provider and creating advertisement data, and the created advertisement data and processed content A means for storing, a means for posting the stored advertisement data and processed content on the registered / authenticated homepage institution terminal so that they can be downloaded, registration / authentication of the homepage institution terminal, and Evaluate and manage the homepage creator by grasping the time of advertisement data posted, access from customers, number of downloads of content, etc., and the advertisement data and processing applicable to the homepage creator terminal satisfying certain conditions Cancel digital watermark processing and encryption processing for already-used content An advertisement clip posting device comprising: means for delivering an authentication key. 4. A method for converting advertising material of a content owned by a content provider into advertising data and providing the advertising data to at least a homepage establishment terminal, the method comprising receiving content provided by the content provider. ,
Create digital watermarked and encrypted content, receive content advertisement material provided by content provider, create advertisement data, store the created advertisement data and processed content, and register・ Posting the accumulated advertisement data and processed content to the authenticated homepage creator terminal in a downloadable manner, registering and authenticating the homepage creator terminal, and posting time of the advertisement data performed by the homepage creator, Evaluate and manage the homepage creator by grasping the situation such as access from customers and the number of downloads of contents, and apply digital watermark processing and encryption to advertisement data and processed contents applicable to homepage creator terminals that meet certain conditions The feature is that the authentication key that releases the encryption process is distributed. How to place an advertisement clip. 5. A program for converting material for advertisement of content owned by a content provider into advertisement data, and providing the advertisement data to at least a homepage establishment terminal, the program being executed by a content provider on a computer. Receive the content provided,
Create digital watermarked and encrypted content, receive content advertisement material provided by content provider, create advertisement data, store the created advertisement data and processed content, and register・ Posting the accumulated advertisement data and processed content to the authenticated homepage creator terminal in a downloadable manner, registering and authenticating the homepage creator terminal, and posting time of the advertisement data performed by the homepage creator, Evaluate and manage the homepage creator by grasping the situation such as access from customers and the number of downloads of contents, and apply digital watermark processing and encryption to advertisement data and processed contents applicable to homepage creator terminals that meet certain conditions Execute the process of distributing the authentication key that cancels the encryption process An advertising clip listing program characterized by 6. A computer-readable medium on which the advertisement clip posting program according to claim 5 is recorded.