JP2003023508A - Telephone set, advertisement distributing equipment, advertisement information reproducing method and advertisement distributing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a telephone set wherein advertisement contents are reproduced on a telephone set side. SOLUTION: The telephone set is provided with an advertisement information storing means for storing advertisement information; an advertisement information obtaining means which calls a telephone number of a prescribed access point, performs downloading of advertisement information provided from the access point, and stores the advertisement information in the advertisement information storing means; and an advertisement reproducing means which reads the advertisement information, during a period from generation call at the time of call originating to call incoming reply, and reproduces the advertisement information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a telephone set for reproducing advertisement content on a telephone set, an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program.

[0002]

2. Description of the Related Art Conventionally, there has been known a service in which a telephone is used as an advertising medium and a call charge is paid free in return for listening to an advertisement. This is a service in which the content of the advertisement is directly provided to the caller from the exchange side or a dedicated server center, and then a free call is provided.

However, in the conventional service, since the content of the advertisement is provided through the exchange or the dedicated server center, etc., the holding time is generated in the corresponding equipment or line, the equipment efficiency is lowered, and the service is provided. There is a problem that it is necessary to construct the equipment worthy of the above in consideration of the holding time of these equipments or lines.
In addition, if the exchange side provides the advertisement and the service that makes the call charge free, it is necessary to add a new function for performing the free call processing to all corresponding exchanges. There is.

The present invention has been made in view of the above circumstances, and a telephone, an advertisement distribution device, an advertisement distribution method, and an advertisement distribution in which the advertisement content is reproduced on the telephone side and the call charge is discounted according to the reproduction time. The purpose is to provide the program.

[0005]

According to a first aspect of the present invention, an advertisement information storage means for storing advertisement information and a telephone number of a predetermined access point are dialed to provide the advertisement from the access point. An advertisement information acquisition unit that downloads information and stores the advertisement information in the advertisement information storage unit, and an advertisement reproduction unit that reads out and reproduces the advertisement information between a call at the time of a call and a response to an incoming call are provided. It is characterized by

According to a second aspect of the present invention, the telephone is
Playback time measuring means for measuring the time when the advertisement information is reproduced at the time of transmission, reproduction time storage means for storing the reproduction time, dialing a telephone number of a predetermined access point, and reproducing the reproduction for the access point. It further comprises notifying means for notifying the reproduction time stored in the time storage means.

According to a third aspect of the invention, the telephone is
It further comprises a ringing tone generating means for reading and reproducing the advertisement information until the off-hook is detected at the time of incoming call.

An invention according to claim 4 is an advertisement distribution device for distributing advertisement information to the telephone according to any one of claims 1 to 3, wherein the advertisement distribution device communicates with the telephone. Communication means to be established, an advertisement information database that stores the advertisement information, and the advertisement information is read in response to a request from the telephone and the advertisement information is distributed to the telephone via the communication means. An advertisement distribution management means is provided.

The invention according to claim 5 is characterized in that the advertisement distribution device further comprises a charge totaling means for discounting the call charge of the telephone based on the advertisement information reproduction time notified from the telephone. To do.

The invention according to claim 6 is an advertisement information reproducing method for reproducing predetermined advertisement information on a telephone,
In the advertisement information reproducing method, an advertisement information storing step of storing the advertisement information in the telephone, dialing a telephone number of a predetermined access point, downloading the advertisement information provided from the access point, It is characterized by including an advertisement information acquisition step of storing advertisement information and an advertisement reproduction step of reading and reproducing the advertisement information between a call origination and an incoming call response at the time of origination of the telephone.

According to a seventh aspect of the present invention, in the advertisement information reproducing method, a reproduction time measuring step of measuring a time for reproducing the advertisement information at the time of transmission, a reproduction time storing step of storing the reproduction time, and a predetermined time. Dialing the telephone number of the access point and notifying the access point of the reproduction time.

According to an eighth aspect of the present invention, the advertisement information reproducing method further includes a ringing tone generating step of reading and reproducing the advertisement information until an off-hook is detected when an incoming call is received by a telephone. Is characterized by.

According to a ninth aspect of the present invention, there is provided an advertisement distribution method for distributing advertisement information to a telephone set capable of reproducing the advertisement information by the telephone set itself, wherein the advertisement delivery method communicates with the telephone set. It is characterized by including a communication process to be established and an advertisement distribution process of reading the advertisement information stored in the advertisement information database in response to a request from the telephone and delivering it to the telephone.

The invention according to a tenth aspect is characterized in that the advertisement distribution method further comprises a charge totaling process for discounting a call charge of the telephone based on the advertisement information reproduction time notified from the telephone. .

The invention described in claim 11 is an advertisement information reproducing program for reproducing predetermined advertisement information in a telephone, wherein the advertisement information reproducing program stores the advertisement information in the telephone. And the telephone number of a predetermined access point is dialed, the advertisement information provided from the access point is downloaded, the advertisement information acquisition processing of storing the advertisement information, and the incoming call from the outgoing call of the telephone are received. It is characterized in that the computer is caused to perform an advertisement reproduction process of reading and reproducing the advertisement information before a response.

According to a twelfth aspect of the present invention, the advertisement information reproducing program includes a reproduction time measuring process for measuring a time for reproducing the advertisement information at the time of transmission, a reproduction time storing process for storing the reproduction time, and a predetermined process. Dialing the telephone number of the access point and causing the computer to further perform a notification process of notifying the access point of the reproduction time.

According to a thirteenth aspect of the present invention, the advertisement information reproducing program further causes the computer to perform a ring tone generating process for reading and reproducing the advertisement information until an off-hook is detected when a telephone call is received. It is characterized by being performed.

According to a fourteenth aspect of the present invention, there is provided an advertisement distribution program for distributing advertisement information to a telephone set capable of reproducing advertisement information by the telephone set itself, wherein the advertisement delivery program communicates with the telephone set. It is characterized in that the computer is made to perform the communication processing to be established and the advertisement distribution processing for reading the advertisement information stored in the advertisement information database and distributing it to the telephone in response to a request from the telephone. .

According to a fifteenth aspect of the present invention, the advertisement distribution program further causes the computer to perform a charge totaling process for discounting the call charge of the telephone based on the advertisement information reproduction time notified from the telephone. Characterize.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION A telephone and an advertisement distribution device according to an embodiment of the present invention will be described below with reference to the drawings.
FIG. 1 is a block diagram showing the configuration of the same embodiment. In this figure, reference numeral 1 is an advertisement distribution device, and an exchange 3
The information of the advertisement content is downloaded to the telephone set 2 connected to the advertisement distribution device 1 via. Reference numeral 11 is a communication unit that exchanges information with the exchange 3 by communication. Reference numeral 12 is an advertisement distribution management unit that performs information management processing. Reference numeral 13 is a user management database that stores information about users. Reference numeral 14 is an area information database in which a calling number and an access point are stored in association with each other. Reference numeral 15 is an advertisement information database in which advertisement information based on voice data is stored. Reference numeral 16 is a charge totaling database that stores charge information for discounting the call charge according to the time when the advertisement content is reproduced.

Next, the configuration of the telephone 2 shown in FIG. 1 will be described with reference to FIG. FIG. 2 is a block diagram showing the configuration of the telephone 2 shown in FIG. In FIG. 2, reference numeral 21
Is a control unit for controlling the operation of the telephone 2, and includes an incoming call control unit 22, an outgoing dial analysis unit 23, a voice data reproduction unit 2
It consists of 4. Reference numeral 25 is a memory for storing data, and is voice data 26 that is advertisement information, reproduction history data that is history information that reproduced advertisements, and access point data that is a telephone number of an access point of the advertisement distribution device 1. Is memorized. Reference numeral 29 is a microphone for transmitting one's voice to the other party during a call. Reference numeral 30 is a speaker for listening to the voice of the other party during a call. Reference numeral 31
Is a speaker that produces a ring tone. Reference numeral 32 is a clock for measuring the time when the advertisement content is reproduced. Reference numeral 33 is a communication control unit that performs control for communication. Reference numeral 34 is a display unit including a liquid crystal display or the like.

Next, the operations of the advertisement distribution device 1 and the telephone set 2 shown in FIGS. First, the operation of the advertisement distribution device 1 downloading advertisement information to the telephone 2 will be described. First, the user uses the telephone 2 to dial the telephone number of the advertisement distribution device 1. As a result, communication is established between the telephone 2 and the communication unit 11 via the exchange 3. In response to this, the advertisement distribution management unit 12 refers to the information of the user management database 13 based on the calling telephone number of the calling user and confirms the access state of this user. As a result, when it is confirmed that the accessing user is the first access, the advertisement distribution management unit 12 refers to the area information database 14 based on the calling telephone number of the calling user, and determines the telephone number of the nearest access point. get. In parallel with this, the advertisement distribution management unit 12
The audio data file stored in the advertisement information database 15 is read.

Then, the advertisement distribution management unit 12 uses the telephone 2
Download the phone number of the nearest access point and the read voice data file to. In this case, the audio data file containing the advertisement content is MP3 (MP3
EG-1 Audio Layer-III) and other audio compression methods are used for compression. If the telephone 2 is a telephone capable of reproducing image data, the advertisement information with video may be downloaded by an audio compression file such as MPEG2 or MPEG4.

Next, the telephone set 2 receives the data downloaded from the advertisement distribution apparatus 1 via the communication control unit 33, and stores the downloaded data in the memory 25. By this operation, the memory 25 stores the voice data 26 which is the advertisement information and the access point data 28 which is the telephone number of the nearest access point.

Next, with reference to FIGS. 3 and 4, the operation of reproducing the advertisement information during the call operation of the telephone 2 will be described. First,
The user dials the telephone number of the receiving side from the telephone 2 of the calling side. When detecting a call, the control unit 21 of the calling telephone 2 instructs the calling dial analysis unit 23 to analyze the dialed number. In response to this, the outgoing dial analysis unit 23 performs a dial analysis of the dialed telephone number and notifies the control unit 21 of the result (step S).
1).

Next, the control unit 21 determines the analysis result of the notified outgoing dial (step S2). As a result, when the outgoing dial is a numbered call or an international call, the control unit 21 performs dial transmission (step S3), and after the incoming call response is detected (step S4), a normal call is made (step S9).

On the other hand, when the outgoing dial is a domestic call excluding a special number, the control unit 21 gives an instruction to the audio data reproducing unit 24 to reproduce the audio data stored in the memory 25. In response to this, the audio data reproducing unit 2
4 reads the audio data 26 from the memory 25, expands the compressed data, and outputs the expanded data to the speaker 30 to reproduce the audio data (step S5).

Subsequently, the control unit 21 waits for a predetermined time (for example, 3 seconds) based on the output of the clock 32. Then, after waiting for a predetermined time, the control unit 21 transmits the dialed number via the communication control unit 33 (step S6). This waiting time sets the time during which the main part of the advertisement content can be heard when the audio data including the advertisement content is reproduced. Normally, after this, a ringback tone (ringing tone) is heard in the speaker 30, but instead of this, the reproduction of the voice data (contents of the advertisement) continues.

Next, the control unit 21 waits until there is an incoming call response, and when the incoming call response is detected, issues an instruction to the audio data reproducing unit 24 to stop the reproduction of the audio data (step Together with S7), the reproduction time of the audio data is calculated based on the output of the clock 32, and this reproduction time is stored in the memory 25 as reproduction history data. At this time, the incoming call response is detected by sensing a frequency band other than the ringback tone or receiving a response signal. In response to this, the audio data reproduction unit 24 stops the reproduction of the audio data (step S8). Then, the control unit 21
A call is started (step S9).

As described above, since the advertisement content is stored in the telephone 2 in advance and the advertisement content is reproduced at the time of making a call until there is an incoming call response, the user can be surely informed of the advertisement content. It will be possible. Furthermore, since a predetermined time is secured from the detection of a call to the dial transmission, and the main part of the advertisement content is played within this time, even if the other party responds to the incoming call immediately, the advertisement must be answered. Since the main part of the content will be played back, the advertising effect can be expected to improve.

On the other hand, the incoming call control unit 22 of the incoming call side telephone 2
When the incoming call is detected (step S11), the audio data reproducing unit 24 is instructed to reproduce the audio data 26. In response to this, the voice data 26 reads out the voice data stored in the memory 25, expands the compressed data and outputs the compressed data to the speaker 31, thereby reproducing the voice data as an incoming melody (step S1).
2).

Next, the incoming call control unit 22 waits until the off-hook is detected, and when the off-hook is detected, issues an instruction to the audio data reproduction unit 24 to stop the reproduction of the audio data (step S13). In response to this, the audio data reproducing unit 24 stops the reproduction of the audio data (step S14). Then, the control part 21 starts a telephone call (step S15).

As described above, since the advertisement content is stored in advance in the telephone set 2 and the advertisement content is reproduced instead of the incoming melody when the call arrives, the user can be surely informed of the advertisement content. It will be possible.

Next, the operation of paying the call charge based on the reproduction history data stored in the telephone 2 will be described. First, the control unit 21 reads the reproduction history data 27 stored in the memory 25, and periodically transmits the reproduction history data 27 to the advertisement distribution device 1 via the communication control unit 33. At this time, a toll-free number is used for a call with the advertisement distribution device 1 so that the caller side is not charged a fee. The advertisement distribution management unit 12 that has received the reproduction history data 27 stores the reproduction history data in the charge collection database 16. Then, the advertisement distribution management unit 1
2 performs a charge totaling process for discounting the call charge based on the data stored in the charge totaling database 16 and performs collective settlement.

As described above, since the reproduction history data is stored on the telephone 2 side and the user can pay the same price based on this data, the telephone call is made in return for the advertisement. It is possible to realize the provision of services with no charge. Further, while the conventional technique is to reproduce the advertisement data online, using the telephone 2 according to the present invention makes it possible to reduce the load on the exchange or the providing server, and hold the line. It is possible to lose time.

When the advertisement information is downloaded again, the telephone number based on the access point data stored in the memory 25 is dialed and the advertisement distribution device 1
By connecting to, it is possible to prevent the concentration of traffic. Further, in the above description, a fixed telephone is described as an example, but the present invention can be applied to a mobile telephone having a wireless subscriber line with the same configuration and operation. Further, the telephone set referred to in the claims may be a wired or wireless subscriber line.

Further, a program for realizing the function of each processing unit shown in FIGS. 1 and 2 is recorded in a computer-readable recording medium, and the program recorded in this recording medium is read into a computer system and executed. By doing so, the advertisement reproduction process and the advertisement distribution process may be performed. The term "computer system" used here means
It includes an OS and hardware such as peripheral devices. In addition, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used. Further, the “computer-readable recording medium” refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in a computer system. Further, the "computer-readable recording medium" is a volatile memory (RAM) inside a computer system which serves as a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In addition, those that hold the program for a certain period of time are also included.

The above program may be transmitted from a computer system that stores the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be a program for realizing some of the functions described above. further,
It may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.

[0039]

As described above, according to the present invention, since the advertisement content information is stored in advance in the telephone and the telephone itself reproduces the advertisement content at the time of making a call, the exchange or the dedicated server. The processing load can be reduced, and the holding time of the line can be eliminated. As a result, it is possible to construct equipment at a lower cost than the conventional method. Further, according to the present invention, since the calling user plays the advertisement after dialing and before the arrival of the incoming call, the calling user can be made to hear the advertisement without fail, so that the advertising effect can be improved. The effect is obtained. Further, according to the present invention, there is an effect that the telephone itself can be used as a new advertising medium. Furthermore, by reproducing the content of the corporate advertisement, it is possible to provide an effect that it is possible to provide the calling user with a service for which the call charge is free.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of the telephone 2 shown in FIG.

FIG. 3 is a flowchart showing an operation of the telephone set 2 when making a call.

FIG. 4 is a flowchart showing an operation of the telephone set 2 when receiving an incoming call.

[Explanation of symbols]

1 ... Advertisement distribution device, 11 ... Communication unit,
12 ... Advertisement delivery management unit, 13 ... User management database, 14 ... Area information database, 1
5 ... Advertisement information database, 16 ... Charge collection database, 2 ... Telephone, 21 ... Control unit,
22 ... incoming call control section, 23 ... outgoing dial analysis section, 24 ... sound data reproducing section, 25 ...
・ Memory, 26 ... Voice data, 27
... Playback history data, 28 ... Access point data, 29 ... Microphone, 30 ...
..Speakers, 31 ... Speakers, 32
... Clock, 33 ... Communication control unit, 3
4 ... Display unit, 3 ... Exchanger.

Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04M 15/00 H04M 15/00 Z

Claims (15)

[Claims] 1. An advertisement information storage means for storing advertisement information, a telephone number of a predetermined access point is dialed to download the advertisement information provided from the access point, and the advertisement information is stored in the advertisement information storage. A telephone set comprising: an advertisement information acquisition unit stored in the unit; and an advertisement reproduction unit that reads out and reproduces the advertisement information between a call at the time of calling and a response to an incoming call. 2. The telephone, by dialing a telephone number of a predetermined access point, a reproduction time measuring means for measuring a time for reproducing the advertisement information at the time of making a call, a reproduction time storing means for storing the reproduction time. The telephone according to claim 1, further comprising: a notification unit that notifies the access point of the reproduction time stored in the reproduction time storage unit. 3. The telephone according to claim 1, further comprising: a ring tone generating unit that reads out and reproduces the advertisement information until an off-hook is detected when an incoming call is received. The listed phone. 4. An advertisement distribution device for distributing advertisement information to the telephone set according to claim 1, wherein the advertisement distribution device includes a communication unit for establishing communication with the telephone set, An advertisement information database that stores advertisement information; and an advertisement distribution management unit that reads the advertisement information according to a request from the telephone and distributes the advertisement information to the telephone via the communication unit. An advertisement distribution device characterized by being provided. 5. The advertisement distribution device further comprises a charge totaling unit that discounts a call charge of the telephone based on the advertisement information reproduction time notified from the telephone. Advertising distribution device. 6. An advertisement information reproducing method for reproducing predetermined advertisement information on a telephone, the advertisement information reproducing method comprising: an advertisement information storing step of storing the advertisement information in the telephone; The advertisement information is obtained by dialing a telephone number, downloading the advertisement information provided from the access point, and storing the advertisement information, and the advertisement between the call origination of the telephone and the response of the call reception. An advertisement information reproducing method comprising: an advertisement reproducing process of reading and reproducing information. 7. The advertisement information reproducing method comprises a reproduction time measuring step of measuring a time of reproducing advertisement information at the time of transmission, a reproduction time storing step of storing the reproduction time, and a telephone number of a predetermined access point. 7. The advertisement information reproducing method according to claim 6, further comprising: a notification process of dialing to notify the reproduction time to the access point. 8. The advertisement information reproducing method further comprises a ring tone generation process of reading and reproducing the advertisement information until off-hook is detected when a telephone call is received. The method for reproducing advertisement information described in 6 or 7. 9. An advertisement distribution method for distributing advertisement information to a telephone capable of reproducing advertisement information by the telephone itself, the advertisement distributing method comprising: a communication process for establishing communication with the telephone; An advertisement delivery method comprising: an advertisement delivery process of reading out advertisement information stored in an advertisement information database in response to a request from a telephone and delivering it to the telephone. 10. The advertisement according to claim 9, wherein the advertisement distribution method further comprises a charge totaling process of discounting a call charge of the telephone based on an advertisement information reproduction time notified from the telephone. Delivery method. 11. An advertisement information reproducing program for reproducing predetermined advertisement information in a telephone, wherein the advertisement information reproducing program includes an advertisement information storing process for storing the advertisement information in the telephone, and a predetermined access point The advertisement information is acquired by dialing a telephone number, downloading the advertisement information provided from the access point, and storing the advertisement information; and the advertisement between the call origination and the call arrival response of the telephone set. An advertisement information reproducing program characterized by causing a computer to perform an advertisement reproducing process of reading and reproducing information. 12. The advertisement information reproducing program stores a reproduction time measuring process for measuring a time of reproducing advertisement information at the time of transmission, a reproduction time storing process for storing the reproduction time, and a telephone number of a predetermined access point. 12. The advertisement information reproducing program according to claim 11, further comprising: a notification process of notifying the access point of the reproduction time by dialing. 13. The advertisement information reproduction program further causes a computer to perform a ring tone generation process of reading and reproducing the advertisement information until an off-hook is detected when a telephone call is received. The advertising information reproducing method according to claim 11 or 12. 14. An advertisement distribution program for distributing advertisement information to a telephone capable of reproducing the advertisement information by the telephone itself, the advertisement distribution program comprising: a communication process for establishing communication with the telephone; An advertisement distribution program characterized by causing a computer to perform an advertisement distribution process of reading advertisement information stored in an advertisement information database and distributing it to the telephone in response to a request from the telephone. 15. The advertisement distribution program further causes a computer to perform a charge totaling process for discounting a call charge of the telephone, based on the advertisement information reproduction time notified from the telephone.
The advertisement distribution program described in.