JP2003006525A - Individual information gathering system and promotion/ advertisement/recommendation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To gather accurate individual information and to provide an effective promotion/advertisement method suited to individual needs. SOLUTION: Initial registration information from a general user by Internet connection equipment is received and the general user is registered as a member. At the access from the user who becomes the member, an image for selecting an action program or game/diagnosis or inputting consultation contents corresponding to the access is transmitted to the Internet connection equipment. Then, the contents of the action program or the game/diagnosis corresponding to the selection of the member are transmitted to the Internet connection equipment. The performance information of the action program or the result information of the game/diagnosis or the consultation contents inputted from the Internet connection equipment by the member are stored in a data base. Also, a promotion or an advertisement intrinsic to the user is transmitted to the Internet connection equipment according to prescribed logic/conditions on the basis of the stored information.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to personal information collection and promotion / advertisement / recommendation using the Internet.

[0002]

2. Description of the Related Art Today, personal computers, mobile phones, PDs
A, game machines, home appliances, etc. can be connected to the Internet, and general individuals can easily exchange information with the site. On the enterprise side, such an environment is regarded as a business opportunity, and personal information collection, promotion of various kinds, advertisement or recommendation using the Internet is widely performed.

This kind of conventional personal information collection is performed by posting a questionnaire similar to that in the conventional paper system on the site and collecting prospective customers and user needs by responding from individuals in response to this questionnaire. . Further, the promotion, advertisement or recommendation does not go beyond the conventional method in parallel, and the promotion, advertisement or recommendation is unilaterally posted on the site.

[0004]

The above-mentioned conventional method for collecting personal information tries to collect personal information and needs by direct inquiry, but since this method has little motivation, there is a psychological resistance to the individual. There is a problem that it is difficult to collect accurate information.

Further, since the above-mentioned conventional promotion / advertisement / recommendation methods are simultaneous and uniform, they often deviate from the needs of individual users in terms of content or timing, and are not effective. There is a point.

The present invention has been made in order to solve such a problem, and its first object is to provide a personal information collecting method capable of collecting accurate personal information.

A second object of the present invention is to provide an effective promotion / advertisement / recommendation method adapted to individual needs.

[0008]

The personal information collecting system of the present invention responds to a process of receiving initial registration information from a general user through an Internet-connected device and registering the general user as a member, and an access from the member. Process of sending a screen for selecting an action program or game / diagnosis or inputting consultation content to an Internet-connected device, and sending action program / game / diagnosis content corresponding to a member's selection to an Internet-connected device It is characterized in that processing and processing of accumulating action information of an action program, game / diagnosis result information, or consultation content input from an Internet-connected device in a database are performed.

The promotion / advertisement / recommendation system of the present invention is a process of receiving initial registration information from a general user through an Internet-connected device and registering the general user as a member, and an action program or game depending on access from the member. -Processing to send a screen for selecting a diagnosis or inputting consultation content to an Internet-connected device, processing for transmitting an action program or game / diagnosis content corresponding to a member's selection to an Internet-connected device, and Internet A process of accumulating action information of action programs, game / diagnosis result information or consultation contents input from a connected device in a database, and a process of analyzing the accumulated information or applying a predetermined logic to the information. , Member attributes according to the results of analysis and logic application And performing a process of transmitting the adapted content to the Internet connection device.

In the present invention, first, the initial registration information from the general user by the Internet connection device is received and the general user is registered as a member. When a user who has become a member accesses, an action program or a game / diagnosis is selected according to the access, or a screen for inputting consultation content is transmitted to the Internet-connected device. Then, the action program corresponding to the member's selection or the content of the game / diagnosis is transmitted to the Internet-connected device. The action program practice information, game / diagnosis result information, or consultation content entered by the member from the Internet-connected device is stored in the database. In this way, in order to collect and store personal information by responding to the interests desired by the user himself,
Since the psychological resistance at the time of answering can be removed, potential needs can be identified and accurate personal information can be obtained over a long period of time.

Further, the information accumulated as described above is analyzed, or a predetermined logic is applied to the information to analyze /
According to the result of the logic application, the content matching the member attribute is transmitted to the internet connection device. In this way, advertisements / recommendations and promotions are made when user needs increase, so that their effects can be enhanced.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION The personal information collecting system of the present invention allows a user to enter information for a game, consultation / consulting or navigation information content provided by the server by the internet access function of an internet connected device. It is characterized by collecting personal information.

The promotion / advertisement / recommendation system of the present invention stores in the server the information input by the user for the information content of the game, consultation / consulting or navigation provided by the server by the internet access function of the internet connection device. Then
It is characterized in that a user-specific promotion, advertisement, or recommendation is transmitted to the Internet-connected device based on this accumulated information.

[0014]

Embodiments of the present invention will now be described with reference to the drawings.

FIG. 1 shows an example of a system configuration to which the present invention is applied. In FIG. 1, an Internet-connected device 2 operated by a user and a server 5 where a service provider such as a company opens a site are connected to the Internet 1. The internet connection device 2 is a personal computer, a mobile phone, a PDA, a game machine, a home electric appliance or the like, and if it is a mobile phone, it has an internet access function such as i-mode, ez-web, j-sky. Server 5 is WWW server 3
And database 4. The database 4 stores member information, which is personal information of the user who has become a member, information about the way in which the member has input, and contents of various services.

The WWW server 3 sends a service for requesting user information such as games, consultation / consulting, and navigation via the Internet 1 to a user who operates the Internet-connected device 2, and a database of input information from the user Accumulate in 4. Then, it provides a further service based on the input or accumulated information, and the input information corresponding to this is also as the progress information, sequentially,
It is accumulated in the database 4. The WWW server 3 analyzes the information accumulated in the database 4 or applies a predetermined logic to the information to match a game, consultation, advertisement / consulting
Content such as navigation can be distributed to the Internet-connected device 2.

FIG. 2 is a flowchart showing the operation of the WWW server 3 shown in FIG. Since a menu of services that can be provided is distributed from the server 5 (step 1 in FIG. 2), a general user can freely see the Internet connected device 2. A general user who wants to receive the services listed in the service menu first needs to register as a member in the server 5. When a general user applies for membership registration through the Internet-connected device 2 (step 2 in FIG. 2), the WWW server 3 sends a screen required for member registration to the Internet-connected device 2 of the general user (see FIG. Step 2 of 2).

Then, when the initial registration information is sent from the Internet connection device 2, the member ID is issued to perform the member registration (step 4 in FIG. 2). As a result, the general user becomes a member and can use the Internet connection function of the Internet connection device 2 to receive services such as games, consultation / consulting, and navigation provided by the server 5. The WWW server 3 may perform initial diagnosis on the personal information sent from the general user at the time of membership registration, and send the result to the user who has become a member (step 5 in FIG. 2). There is. The initial registration information sent at the time of member registration is stored in the database together with the member ID and the result of the initial diagnosis (step 15 in FIG. 2).

By inputting the member ID, the member can receive various services in the service menu. The WWW server 3, when accessed by members,
The contents are judged and the control is branched to the corresponding processing (step 2 in FIG. 2). A concrete example will be described later, but the access contents are actions that prompt a series of actions by members.
If it is for a program (hereinafter referred to as "program"), the program course selection screen is transmitted (step 6 in FIG. 2). When the member who sees this screen selects a specific program, the WWW server 3 transmits the content of the program (step 7 in FIG. 2), and when the member receives the information practiced by the program (step in FIG. 2). 8) and transmits the achievement check (step 9 in FIG. 2) and stores it in the database 4 (step 1 in FIG. 2).
5).

On the other hand, if the access contents in step 2 request a game or diagnosis, the WWW server 3
Sends the game / diagnosis menu (step 10 in FIG. 2). Then, the game / diagnosis contents selected by the member are transmitted from this menu (step 11 in FIG. 2),
When the input information (items selected by the member, information input for questions, etc.) in the game / diagnosis performed by the member or the result of the game / diagnosis is received (step 12 in FIG. 2),
It is stored in the database 4 (step 15 in FIG. 2).

If the access contents in step 2 are related to consultation, the WWW server 3 transmits a consultation input screen (step 13 in FIG. 2) and receives the consultation contents from the member for this consultation input screen. (Step 14 in FIG. 2), the data is stored in the database 4 (Step 15 in FIG. 2).

The WWW server 3 provides a further service according to the user's taste and preference based on the information input or accumulated in the database 4 as described above (see FIG. 2).
6 to 9, 10 to 12, and 13 to 14), the input of new information is promoted, and the information is sequentially accumulated in the database 4 (step 15 in FIG. 2). At this time, even when the user uses different types of services, the WWW server 3 accumulates member information using the member ID as a key.
Since the accumulation is performed continuously, it is possible to grasp the user needs for a long time.

The information input by the member in this manner is not for a uniform question, but for a game desired by him or his own interest through consultation / consulting. Therefore, the member is released from the psychological resistance, and not only the actual needs that he / she recognizes, but also the latent needs that he / she has not noticed. The service provider side can obtain this valuable user need.

FIG. 3 shows steps 1 to 1 of FIG. 2 when the user receives the beauty service according to the present invention.
4 is shown by a screen image of the internet connection device 2. Further, FIG. 4 shows initial registration information and progress information (personal information) input by the processing of FIG. 3 and accumulated in the database 4. 3 in FIG. 3 and FIG. 4 show the correspondence.

When the beauty service menu is selected in the service menu distributed by general users (step 1 in FIG. 2), the screen G is displayed on the Internet-connected device 2.
1 (FIG. 3) is displayed. When the general user clicks "Member Registration" on the screen G1, the member registration screen is sent from the server 5 (step 3 in FIG. 2). Enter the member profile such as. This personal information is the server 5
Is transmitted to the database 4, it is stored in the database 4 as shown as initial registration information in FIG. 4 (step 15 in FIG. 2).
Moreover, the diagnostic result as shown on the screen G3 is transmitted (see FIG. 2).
Step 5). It is responsible for guiding the next action, as the comment says. Further, the member ID is also sent from the server 5.

By inputting the member ID given to the member who has seen the diagnosis result on the screen G3, the "improvement program", "game / diagnosis" or "consultation" on the screen G1 can be accessed. Become. When the member selects the "improvement program", the improvement program course selection as shown on the screen G4 is transmitted (step 6 in FIG. 2), and when the member selects "whole body" of the "part-specific slimming course", for example. , The program content corresponding to this is sent (step 7 in FIG. 2).

Members will be aware of diet and exercise for slimming along this program. The result is server 5
Database 4 (step 8 in FIG. 2), the database 4
Is stored as information on the way (step 15 in FIG. 2).
Further, the WWW server 3 calculates the achievement level based on the received program practice results, transmits the achievement level check shown on the screen G5 to the Internet-connected device 2 (step 9 in FIG. 2), and stores the achievement level in the database 4. (Step 15 in FIG. 2).

On the screen G1 of FIG. 3, in addition to the "improvement program", interesting beauty services such as "game / diagnosis" and "beauty consultation" are also displayed. Member is "game, diagnosis"
The screen G6 is displayed by selecting, and the screen G7 is displayed by selecting "beauty consultation" on the Internet-connected device 2, so that the member can enjoy the "beauty training game" or receive a beauty consultation. These pieces of information are sequentially accumulated as database information in the database 4 (step 1 in FIG. 2).
5) It becomes the basis of further service provision.

Next, the distribution of the personal attribute matching content based on the personal information (shown in FIG. 4) including the initial registration information and the developing information accumulated in the database 4 as described above will be described. The personal attribute conforming content means that the service provider side analyzes the information accumulated in the database 4 while using the server 5,
Alternatively, by applying a predetermined logic to the information accumulated in the database 4, the needs of the member are specified, and the benefits and promotions such as advertisements, coupons and the like that match the needs are delivered to the member. The benefits and promotions such as advertisements and coupons are truly appropriate because they truly match user needs.

FIG. 5 shows an example of the contents of the distribution condition database stored in the database 4, which corresponds to the above-mentioned beauty service. Referring to FIG. 5, the distribution condition, the distribution timing, and the distribution content are defined for each distribution content including the special coupon, the advertisement, and the recommendation.

Steps 16 to 18 in FIG. 2 show a preparation process for distributing personal attribute matching contents. First,
The WWW server 3 determines whether the personal information satisfies any of the distribution conditions in the distribution condition database (step 16 in FIG. 2). If the result is affirmative, the distribution time corresponding to the distribution condition is set in association with the member ID of the member (step 17 in FIG. 2). The delivery time is determined from the delivery timing in the delivery condition database. Further, the distribution content in the distribution condition database corresponding to the distribution condition is stored in association with the member ID of the member (step 18 in FIG. 2).

FIG. 6 is a flow chart showing the operation of the WWW server 3 that executes personal attribute matching content distribution. The WWW server 3 monitors whether there is a member ID whose delivery time is equal to the current time (step 2 in FIG. 6).
1). This member ID is obtained in step 17 of FIG.
It is set in association with the distribution time as having personal information satisfying the distribution condition. That is, in step 21 of FIG. 6, it is monitored whether the distribution time for the member to be distributed has arrived. As a result, when the distribution time arrives, the distribution contents stored in step 17 of FIG. 2 are distributed to the member (step 22 of FIG. 6). For example, in FIG. 5, an improvement program determination is displayed for members who meet the special coupon distribution conditions (screen G in FIG. 3).
5) After 1 hour from the distribution timing, attractive distribution content called "Free trial coupon for slimming course for fast muscle type" will be distributed.

The personal information collection method and promotion / advertisement / recommendation method described above can also be executed by a computer program. The program controls the computer, receives the initial registration information from the general user by the Internet-connected device and registers the general user as a member, and selects an action program or game / diagnosis according to the access from the member. , Or the process of sending a screen for entering the consultation content to the Internet connected device, the process of sending the action program or game / diagnosis content corresponding to the selection to the Internet connected device, and the action input from the Internet connected device. A process of accumulating program practice information, game / diagnosis result information or consultation contents in a database, a process of analyzing the accumulated information, or a process of applying a predetermined logic to the information, and a result of analysis / logic application Allows you to install content that matches the attributes of the member. To execute a process of transmitting to the Internet connection device.

[0034]

According to the present invention, personal information is collected and accumulated by responding to the interests desired by the user, so that the psychological resistance at the time of answering can be removed, and the potential needs can be cultivated for a long period of time. The first effect is that accurate personal information can be obtained over the entire range.

Further, since the advertisement or promotion is put out when the user's needs increase, it is possible to obtain the second effect that these effects can be enhanced. This effect is further enhanced by the synergy with the first effect.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a system to which the present invention is applied.

FIG. 2 is a flowchart showing the operation of the WWW server 3 in the system shown in FIG.

FIG. 3 is a diagram showing a screen image of the Internet-connected device 2 for the processing of steps 1 to 14 in FIG. 2 when the user receives the beauty service according to the present invention.

FIG. 4 shows initial registration information and progress information (personal information) input by the processing of FIG. 3 and accumulated in the database 4.

FIG. 5 is a diagram showing an example of contents of a distribution condition database stored in a database 4.

FIG. 6 is a flowchart showing the operation of the WWW server 3 that executes personal attribute matching content distribution in the present invention.

[Explanation of symbols]

1 Internet 2 Internet connection equipment 3 WWW server 4 database 5 servers

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Claims (8)

[Claims] 1. The server collects the personal information of the user through information input from the user with respect to the information content of the game, consultation / consulting or navigation provided by the server by the Internet access function of the Internet connection device. Personal information collection system to do. 2. A process of receiving initial registration information from a general user through an Internet-connected device and registering the general user as a member, and selecting an action program or game / diagnosis according to access from the member, or consultation content. A process for transmitting a screen for inputting to the Internet-connected device, a process for transmitting the action program or game / diagnosis content corresponding to the selection to the Internet-connected device, the input from the Internet-connected device A server which stores the practice information of the action program, the game / diagnosis result information, or the consultation content in a database. 3. A procedure for receiving initial registration information from a general user through an Internet-connected device and registering the general user as a member, and selecting an action program or game / diagnosis according to access from the member, or consultation content. A step of transmitting a screen for inputting to the internet connected device, a step of transmitting the action program or game / diagnosis content corresponding to the selection to the internet connected device, and the step of inputting from the internet connected device. A method of collecting personal information, which includes a practice information of an action program, a result information of the game / diagnosis, or a consultation content in a database. 4. A process of receiving initial registration information from a general user through an Internet-connected device and registering the general user as a member, and selecting an action program or game / diagnosis according to access from the member, or consultation content. A process for transmitting a screen for inputting to the Internet-connected device, a process for transmitting the action program or game / diagnosis content corresponding to the selection to the Internet-connected device, the input from the Internet-connected device A program for causing a computer to execute the action information of an action program, the result information of the game / diagnosis, or the content of the consultation in a database. 5. Information input by a user for information content of a game, consultation / consulting or navigation provided by a server by an internet access function of an internet connection device is accumulated in the server, and the information is accumulated based on the accumulated information. A promotion / advertisement / recommendation system characterized by transmitting a user-specific promotion, advertisement, or recommendation to the Internet-connected device. 6. The server according to claim 2, wherein the stored information is analyzed, or a predetermined logic is applied to the information, and the attribute of the member is adapted according to a result of the analysis / logic application. A server added with a process for transmitting the content to the Internet-connected device. 7. The method for collecting personal information according to claim 3, wherein the stored information is analyzed, or a predetermined logic is applied to the information, and a result of the analysis and logic application determines the membership of the member. A promotion / advertisement / recommendation method that adds a procedure of transmitting content matching the attributes to the Internet-connected device. 8. The program according to claim 4, wherein the stored information is analyzed, or a predetermined logic is applied to the information, and the attribute of the member is adapted according to a result of the analysis / logic application. And a process of transmitting the content to the Internet-connected device.