JP2002369177A - Program broadcasting device and program broadcasting method and its program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To execute program broadcasting capable of providing the retrieval of merchandise purchase information or the like to a sponsor and a CM manufacturing company or the like by allowing a viewer to positively perform CM viewing according to the discounted viewing charge. SOLUTION: Viewer terminals 2A, 2B, 2C, 2D, and 2E being viewer side terminals are connected through a communication network 4 to a sponsor terminal 3, and program broadcasting for giving discounted viewing fee corresponding to merchandise purchase, merchandise exchange, CM exclusive channels, and questionnaire answers or the like is provided to viewers on the viewer terminals 2A, 2B, 2C, 2D, and 2E, and the retrieval of merchandise purchase information is provided to a sponsor on the sponsor terminal 3 by a broadcasting management server 1 being a program broadcasting device.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a program broadcasting apparatus, a program broadcasting method, and a program for providing a service accompanying a commercial to a viewer.

[0002]

2. Description of the Related Art Conventionally, in televisions and radios,
A sponsor CM (Commercial) is playing during the program.
In a magazine, a sponsor advertisement is inserted. In addition, there is a rental video and a DVD video in which a CM is forcibly inserted at the beginning.

[0003]

However, in the case of commercials such as television and radio, viewers may not actually watch the commercials by zapping them by operating the remote controller, or in magazines by skipping over them.

[0004] Furthermore, when it comes to video-on-demand, music distribution services, and Web magazines that provide videos online at the request of viewers, users want to watch.
Only the information that the user wants to hear / read is acquired, and the timing for inserting the advertisement is eliminated.

[0005] However, forcible CM provision is painful for a user who is not interested, and may have an adverse effect. In addition, it is difficult for the conventional CM providing method to grasp whether the CM is linked to the purchase of a product.

[0006] An object of the present invention is to provide an effective CM for a viewer to request a CM to be viewed on his / her own will. For a sponsor, check whether the CM is linked to the purchase of a product. It is to be able to grasp.

[0007]

In order to solve the above-mentioned problems, according to the present invention, a pay program is broadcast to a viewer terminal, and an instruction operation of the viewer terminal can be detected. A program broadcasting device, which is a selecting means (for example, CPU 1a in FIG. 2, step S in FIG. 8) for allowing a viewer to select whether to view a CM when viewing a pay program.
10) and CM broadcasting means (for example, CPU 1a,
Step S11 in FIG. 8 and determination means (for example, CPU) for determining whether or not the commercial product has been purchased by the viewer.
1a, step S23 in FIG. 9), when a product is purchased, a discounted viewing fee is collected when collecting a viewing fee for a pay program, and when a product is not purchased, a regular viewing fee is collected. Collecting means (for example, CPU 1a, step S27 in FIG. 9).

According to the first aspect of the present invention, when viewing a pay program, the viewer is made to select whether or not to view a CM, and when the CM viewing is selected, the CM is transmitted to the viewer terminal. Broadcast and determine whether or not the commercial product has been purchased by the viewer. If the commercial product has been purchased, collect a discounted viewing fee when collecting the viewing fee for the paid program,
If the product is not purchased, a regular viewing fee will be collected.

[0009] Therefore, since the viewing fee is reduced by purchasing the product from the commercial viewing, the commercial can be provided efficiently and effectively so that the viewer can actively view the commercial. By paying for the viewing fee, you can improve your image and motivate your viewers to make the next purchase.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present embodiment will be described below with reference to FIGS.

First, the background of the present embodiment will be described. A broadcasting station is a television broadcasting station, a radio broadcasting station, an online magazine, or the like.
A viewing program search service that provides viewing fee discount program broadcasting, such as product gift discount program broadcasting, commercial channel discount program broadcasting, and questionnaire response discount program broadcasting, and provides searchers with search information on CM viewing and product purchase for sponsors. I will provide a.

FIG. 1 is a diagram showing the overall configuration of a program broadcasting system having a broadcast management server 1 according to the present embodiment. The program broadcast system α includes a broadcast management server 1 that is a program broadcast device on the broadcast station side that manages program broadcast, and viewer terminals 2A, 2B, 2C, 2D, and 2 that are terminals on the viewer side.
E, a sponsor terminal 3, which is a terminal on the sponsor side, a broadcast management server 1, and viewer terminals 2A, 2B, 2C, 2D, 2
E, and has a communication network 4 for connecting the sponsor terminal 3.

The broadcast management server 1 is a management server such as a computer installed on the broadcast station side, provides paid broadcasts and manages information, and controls the viewer terminals 2A, 2B, 2C,
By performing two-way communication with the 2D, 2E and the sponsor terminal 3, data can be transmitted and received, and content information of CMs and broadcast programs is stored.

Each of the viewer terminals 2A to 2E is a television set or the like provided with a two-way data communication function installed on the viewer side. The viewer terminals 2A to 2E not only receive broadcast programs but also input viewer input information. It has a function of transmitting to the broadcast management server 1, and is, for example, a device (Set Top Box) for connecting to a television so that various services can be received and a television monitor, and is assigned when a viewer contracts with a broadcast station. It also has an ID card that stores the authentication code and is used by the viewer to input the authentication code, and a remote controller that the viewer performs an input operation. The viewer terminals 2A to 2E are representatively shown, and the number of viewer terminals is at least one. The sponsor terminal 3 is a terminal such as a computer installed on the sponsor side, and similarly represents at least one sponsor.

The communication network 4 is, for example, a wired network capable of two-way communication.
Telephone line network, ISDN line network, leased line, mobile communication network,
It includes communication satellite lines, CATV lines, optical communication lines, and Internet service providers and base stations connecting them.

Next, referring to FIG. 2, the broadcast management server 1
Will be described. FIG. 2 is a block diagram showing the internal configuration of the broadcast management server 1.

The broadcast management server 1 has a CPU (Central Processing Unit) 1 that performs central control of the broadcast management server 1.
a, display unit 1b, and RAM (Random Access Memory)
1c, an input unit 1d, a storage device 1e, and a storage device 1e.
, A recording medium 1f, a transmission control unit 1g, a CPU 1a,
It has a display unit 1b, a RAM 1c, an input unit 1d, a storage device 1e, and a bus 1h for connecting the transmission control unit 1g.

The CPU 1a executes a commodity purchase gift discount program broadcast program, a commercial channel discount program broadcast program, a questionnaire response discount program broadcast program, and a viewing program search providing program. By executing the product purchase discount program broadcast program, after authentication of the viewers on the viewer terminals 2A to 2E, the viewer is allowed to arbitrarily select a program,
Also, the user can arbitrarily select whether or not to view the CM, broadcast a CM corresponding to the selected program, transmit a product purchase guidance screen corresponding to the CM to the viewer terminal, and provide the viewer with the information from the guidance screen. The user is allowed to arbitrarily select a product order request, a product order screen is transmitted to the viewer terminal, and product viewers can arbitrarily input and record product purchase information and product gift information from the product order screen. After broadcasting the selected program, the viewer fee information is updated based on the product purchase information input by the viewer or the product gift information when the viewer is gifted, and the viewer terminal is provided with the viewing fee information. Transmit the information (see FIGS. 8 and 9).

The CPU 1a executes the CM specialty channel discount program broadcast program to execute the viewer terminal 2A.
After the authentication of the viewer on ~ 2E, the viewer is allowed to arbitrarily select a program, the presence / absence of CM channel viewing and the CM to be viewed are arbitrarily selected, and the selected CM is broadcast. A purchase guidance screen is transmitted to the viewer terminal, and the viewer is allowed to arbitrarily select a product order desired from the guidance screen, a commodity order screen is transmitted to the viewer terminal, and a product purchase is performed from the commodity order screen. The viewer inputs and records the information, and after broadcasting the program selected by the viewer, updates the viewing fee information based on the input product purchase information, and stores the viewing fee information in the viewer terminal. Is transmitted (see FIGS. 11 and 12).

The CPU 1a executes the questionnaire answer discount program broadcasting program to execute the viewer terminals 2A to 2A.
After the authentication of the viewer on E, the viewer is allowed to arbitrarily select a program and the presence or absence of CM viewing is arbitrarily selected, a CM corresponding to the program is broadcast, and the questionnaire response guidance screen is viewed. Sent to the viewer terminal to allow the viewer to arbitrarily select a questionnaire answer request from the guidance screen, send a questionnaire answer screen to the viewer terminal, and allow the viewer to arbitrarily enter questionnaire answer information from the questionnaire answer screen. After the program selected by the viewer is broadcast, the viewer fee information is updated based on the input questionnaire response information, and the viewer fee information is transmitted to the viewer terminal (FIGS. 14 and 14). 15).

Further, the CPU 1a transmits a search condition information input screen to the sponsor terminal 3 after authenticating the sponsor on the sponsor terminal 3 by executing the viewing program search providing program, and transmits the search condition information input screen to the sponsor from the search condition information input screen. The search condition information is arbitrarily input and stored in the RAM 1c, the product purchase information is similarly stored in the RAM 1c, the product purchase information is searched based on the input search condition information, a search result is output, and the search result is output to the sponsor terminal 3. The search result is transmitted (see FIG. 16).

The display unit 1b is a CRT (Cathode Ray Tub).
e) or an LCD (Liquid Crystal Display), etc., and performs screen display of various display data according to display instructions input from the CPU 1a.

The RAM 1c stores various data such as the program, input instructions, input data and processing results in a CPU.
1a is a memory having a memory area for storing data in such a manner as to allow random access development. Further, various programs and data of the storage device 1e can be freely developed.

The input unit 1d includes a keyboard and a mouse provided with a cursor key, numeric input keys, various function keys, and the like, and outputs a press signal depressed by the keyboard and a mouse position signal to the CPU 1a.

The storage device 1e has a recording medium 1f in which programs and data are stored in advance.
Is constituted by a recording medium readable by the CPU 1a such as a magnetic or optical recording medium or a nonvolatile memory such as a semiconductor. The recording medium 1f is a medium fixedly provided in a storage device 1e such as a hard disk, or a CD-RO.
M, a memory card, etc., including a portable type which is detachably mounted. The recording medium 1f stores a system program of the broadcast management server 1, various processing programs corresponding thereto, and various data such as data processed or processed by these programs. The RAM 1c and the storage device 1e have a configuration in which data can be rewritten under the control of the CPU 1a.

A part or all of the programs, data and the like stored in the recording medium 1f can be transferred from an external device to a WAN (Wide Area Network) or a LAN (Local Area Network).
It may be configured to receive and store from the transmission control unit 1g via a transmission medium such as a communication network 4 such as twork), and the recording medium 1e is a recording medium of an external device built on the communication network 4. There may be. Further, the various programs may be transmitted and installed to an external device via a transmission medium such as the communication network 4.

The transmission control unit 1g includes a modem for communicating with the PC user terminals 2A and 2B and the content provider sites 3A, 3B and 3C via the communication network 4.
It is composed of a TA (Terminal Adapter), a router and the like.

Next, referring to FIG. 3, the viewer terminals 2A,
The internal configuration of 2B, 2C, 2D, 2E will be described. FIG.
Is a block diagram showing the internal configuration of the viewer terminals 2A, 2B, 2C, 2D, 2E.

Each of the viewer terminals 2A to 2E has a CP
U2a, display unit 2b, RAM 2c, input unit 2d
, Storage device 2e, recording medium 2f, transmission control unit 2g
CPU 2a, display unit 2b, RAM 2c, input unit 2
d, bus 2 connecting storage device 2e and transmission control unit 2g
h and an IC card reader 2i connected to the bus 2h. CPU 2a, display unit 2b, RAM 2c, input unit 2
d, storage device 2e, recording medium 2f, transmission control unit 2g, and bus 2h are CPU 1a, display unit 1b, RAM 1
c, an input unit 1d, a storage device 1e, a recording medium 1f, a transmission control unit 1g, a bus 1h, and the same configuration as the viewer terminals 2A to 2A.
This is applied to 2E, and redundant description is omitted.

The CPU 2a executes the merchandise purchase gift discount program broadcast program, the CM specialty channel discount program broadcast program, and the questionnaire response discount program broadcast program on the broadcast management server 1 in response to the execution of the viewer terminals 2A to 2E.
Performs central control of each part. In the viewer authentication procedure of the broadcast management server 1 in each viewing fee discount procedure, the CPU 2a allows the viewer to use an IC card and an IC card reader 2i.
The viewer authentication code input above is transmitted to the broadcast management server 1 via the transmission control unit 2g and the communication network 4.

The CPU 1a also displays a screen for requesting viewer input from the broadcast management server 1 on the communication network 4.
And receiving from the transmission control unit 2g, the viewer is arbitrarily input via the input unit 2d, and the result of the input is transmitted to the broadcast management server 1 by the transmission control unit 2g and the communication network 4.
To send over. The screen for requesting the input of the viewer includes a program selection screen for a commodity purchase gift discount program broadcast, a CM
View selection screen, product purchase guide screen, product order screen, CM
Special channel discount program broadcast program selection screen, CM specialty channel screen, product purchase guidance screen, product order screen,
It is a program selection screen, a questionnaire answer guidance screen, and a questionnaire answer screen in a questionnaire answer discount program broadcast. That is, the broadcast management server 1 is configured to be able to freely detect the result of the input requested to the viewer via the communication network 4.

Further, the CPU 2a receives the CM content information from the broadcast management server 1 and uses the CM content information in each of the product purchase gift discount program broadcast, the commercial channel discount program broadcast, and the questionnaire response discount program broadcast. To broadcast a CM from the display unit 2b and receive program content information from the broadcast management server 1,
Using the program content information, a program is broadcast from the display unit 2b, and the viewing fee information, which is the result of the viewing fee discount, is displayed.
It is received from the broadcast management server 1 and displayed on the display unit 2b.

The display section 2b is a display device such as a television monitor. The input unit 2d allows the viewer to operate a wired or wireless remote controller with reference to the input request screen on the display unit 2d,
Input information input by pressing a remote control button or the like is acquired by wire or wirelessly. Transmission control unit 2g
Transmits data to and from the broadcast management server 1 so as to enable two-way communication. The IC card reader 2i reads an authentication code from an IC card that stores an authentication code of a viewer, in contact with or without contact with the IC card. Alternatively, for example, an IC card may be inserted into the remote controller, and the authentication code on the IC card may be input via the input unit 2d via the remote controller.

Although not shown, the sponsor terminal 3
Similarly to the viewer terminal, a CPU, an input unit, a CPU, a display unit, a RAM, an input unit, a storage device, a recording medium,
It has a transmission control unit and a bus connecting the CPU, the display unit, the RAM, the input unit, the storage device, and the transmission control unit. CP
U, a display unit, a RAM, an input unit, a storage device, a recording medium, a transmission control unit, and a bus are a CPU 1a, a display unit 1b,
RAM 1c, input unit 1d, storage device 1e, recording medium 1
f, the transmission control unit 1g, and the bus 1h apply the same configuration to the sponsor terminal 3, and redundant description will be omitted.

The CPU of the sponsor terminal 3 performs central control of each part of the sponsor terminal 3 in response to the execution of the viewing program search providing program on the broadcast management server 1. In the sponsor authentication procedure of the broadcast management server 1, the sponsor terminal 3
The upper CPU transmits the sponsor authentication code obtained by the input of the sponsor at the input unit in the sponsor terminal 3 to the broadcast management server 1 via the transmission control unit and the communication network 4. Also, in the procedure for taking in the search condition information of the broadcast management server 1, the CPU of the sponsor terminal 3 receives the search condition information input screen from the broadcast management server 1 via the transmission control unit and the communication network 4. The search condition information obtained by inputting the sponsor from the input unit from the search condition information input screen is transmitted to the broadcast management server 1. In the transmission procedure of the search result of the broadcast management server 1, the CPU on the transmission terminal device 3
Receives the search result from the broadcast management server 1 and displays it on the display unit.

Next, the recording medium 1f in the broadcast management server 1
Will be described with reference to FIGS. 4, 5, 6, and 7. FIG. FIG. 4 is a diagram showing an entire configuration of a file group stored in the recording medium 1f.

The recording medium 1f includes a program content file a1 having program content data, a CM content file a2 storing CM content data,
A product purchase information file a3 storing the product purchase information of the viewer, a product gift information file a4 storing the product gift information of the viewer, a viewer information file a5 storing the personal information of the viewer, , A viewer charging information file a6 storing the charging information of the viewer, a questionnaire information file a7 storing the questionnaire response information from the viewer, and a sponsor information file a8 having sponsor information.

The program content files a1 and C
Since the M content file a2 is not management information,
It may be provided separately from the broadcast management server 1 and stored in a data server connected to the communication network 4 so that data can be transmitted and received.

FIG. 5 is a diagram showing the structure of the product purchase information file a3. The product purchase information file a3 broadcasts the sponsor names of various sponsors, the product name corresponding to the sponsor of the sponsor name, the viewer name of the viewer who purchased the product of the relevant product name, and the CM of the product corresponding to the product name. The program name is stored in association with the program name. The program name is, for example, a program name such as a drama, a quiz, and news.

FIG. 6 is a diagram showing the structure of the product gift information file a4. The product gift information file a4 contains the sponsor names of the various sponsors, the product name corresponding to the sponsor of the sponsor name, the viewer name of the viewer who has received the product of the product name, and the CM of the product corresponding to the product name. The names of the programs being broadcast are stored in association with each other.

FIG. 7 is a diagram showing the structure of the viewer information file a5. The viewer information file a5 stores an authentication code for identifying each viewer and personal information of the viewer corresponding to the authentication code, such as the viewer name, age, gender, address, and telephone number, in association with each other. I do. The authentication code is the same as the authentication code on the IC card of each viewer.

Although not shown, the viewer charging information file a6 includes a viewer name, viewing fee information as charging information for the viewer name, product purchase discount information as discount service information, product gift discount information, and questionnaire discount. Information and the like are stored in association with each other. Although not shown, the questionnaire information file a7 has a viewer name and C which is viewed by the viewer having the viewer name.
M name, program name for the CM name, viewer name and C
The questionnaire response information and the like for the M names are stored in association with each other. Although not shown, the sponsor file a8 stores the sponsor authentication code and the sponsor information such as the sponsor name for the authentication code in association with each other.

The procedure for broadcasting a program for discounting a product purchase discount, the procedure for broadcasting a gift gift discount program, the procedure for broadcasting a CM special channel discount program, and the procedure for broadcasting a questionnaire response discount program will be described in this order. These viewing fee discount program broadcast procedures are procedures for providing a viewing fee discount program broadcast to the viewer from the broadcast management server 1 via the viewer terminal 2A.

First, the merchandise purchase gift program broadcasting procedure which summarizes the merchandise purchase discount program broadcasting procedure and the merchandise gift discount program broadcasting procedure will be described with reference to FIGS. 8, 9 and 10. FIG.
FIG. 9 is a flowchart of a commodity purchase gift discount program broadcasting program, and FIG. 9 is a flowchart continued from FIG. The CPU 1a on the broadcast station management server 1 provides a product purchase gift program broadcast by executing a product purchase gift discount program broadcast program.

These flowcharts are for explaining a program for causing a computer constituting the broadcast management server 1 to realize each function. This program will be described using an example in which the program is stored in the recording medium 1f in the form of a program code that can be read by the CPU 1a. However, it is not necessary to store all functions in the recording medium 1f. The whole may be received from the transmission control unit 1g via the communication network 4 and realized. This description is the same for the flowcharts of the programs executed on the broadcast management server 1 below.

First, the CPU 1a of the broadcast management server 1
Through the communication network 4 and the transmission control unit 1g, it is determined whether or not there is access based on whether or not information has been received from the viewer terminals 2A to 2E (step S1). If there is no access (step S1; NO), the process returns to step S1.
If there is access (step S1; YES), the CPU
1a authenticates the viewer (step S2).

Here, an access procedure from the viewer side will be described. The CPUs 2a of the viewer terminals 2A to 2E
The viewer is caused to set the IC card in the card reader 2i, and the authentication code on the IC card is set on the card reader 2i.
The authentication code is transmitted to the broadcast management server 1 via the transmission control unit 2g and the communication network 4 for access. Hereinafter, for simplicity, the viewer is the viewer terminal 2A.
, And a procedure for broadcasting a discount program to the viewer terminal 2A among the viewer terminals 2A to 2E will be described as a representative. Further, the communication between the broadcast management server 1 and the viewer terminal 2A is described as being transmitted or received via the transmission control units 1g and 2g and the communication network 4, respectively.

The CPU 1a compares the received authentication code with the authentication code in the viewer information file a5 of the recording medium 1f, and determines whether the authentication is OK based on whether the same number exists (step S3). . Without the same number,
If the authentication is not OK (step S3; NO), an error occurs (step S4), and the provision of the program broadcast to the viewer is stopped. Here, you may return to step S1.

If the same number exists and the authentication is OK (step S3; YES), the CPU 1a transmits a program selection screen to the viewer terminal 2A (step S5). The CPU 2a of the viewer terminal 2A causes the display 2b to display the received program selection screen. Here, an example of a program selection screen is shown in FIG. FIG. 10 is a diagram showing an example of a screen on the viewer terminal 2A, and (I) is a diagram showing a program selection screen. Viewers can select, for example, channels on the program selection screen,
By referring to information such as genre, cast, and audience rating best,
A program name to be viewed, which is program selection information indicating which program is to be viewed, is arbitrarily selected and input via the input unit 2d so that the program contents and sponsor information can be freely viewed.

Then, the CPU 1a waits for an instruction from the viewer (step S6). Specifically, the CPU 1a
The viewer is made to arbitrarily input program selection information from the program selection screen via the input section 2d of the viewer terminal 2A, and waits for reception of the program selection information. Then, the CPU 1a receives the program selection information and determines whether there is a program selection from the program selection information (step S7). If there is no program selection (step S7; NO), the process returns to step S6.

When there is a program selection (step S7; YE)
S), the CPU 1a displays the CM viewing selection screen on the viewer terminal 2
A is transmitted to A (step S8). And the CPU 1a
Waits for an instruction from the viewer (step S9). Specifically, the CPU 1a allows the viewer to arbitrarily input CM viewing selection information indicating whether or not to view a CM from the CM viewing selection screen via the input unit 2d of the viewer terminal 2A, and
Wait for reception of the viewing selection information. And the CPU 1a
Receives the CM viewing selection information and determines whether to view the CM based on the program viewing information (step S).
10).

When watching a CM (Step S10; Y)
ES), the CPU 1a performs CM broadcasting (step S1).
1). Specifically, the CPU 1a executes the CM of the recording medium 1f.
The CM content data corresponding to the program selection information is extracted from the content file a2 and transmitted to the viewer terminal 2A for broadcasting. The viewer watches the CM broadcast of the received CM content data on the display unit 2b.

Next, the CPU 1a transmits a merchandise purchase guide screen to the viewer terminal 2A (step S12). The product purchase guidance screen is a screen for guiding the viewer to purchase a product corresponding to the CM broadcasted in step S11. And C
The PU 1a determines whether the viewer wants to order a product (Step S13). Specifically, the CPU 1a allows the viewer to arbitrarily input, from the product purchase guidance screen, product order request information indicating the presence or absence of a product order request via the input unit 2d, and receives from the viewer terminal 2A, It is determined whether the viewer wants to order a product from the product order request information.

If there is an order request (step S13; Y
ES), the CPU 1a transmits to the viewer terminal 2A a product order screen for receiving an order for product purchase or a gift (step S14). The CPU 1a provides the display unit 2 with the viewer.
b. Arbitrarily input, via the input unit 2d, the product purchase information indicating the product purchase for oneself and the product gift purchase information indicating the product purchase for giving a gift to another viewer from the product order screen on b. Let it. Then, the CPU 1a waits for a product purchase instruction from the viewer (step S15), and determines whether the viewer has issued a product purchase instruction (step S1).
6). Specifically, the CPU 1a waits for reception of the product purchase information and the product gift purchase information from the viewer, receives the product purchase information from the viewer terminal 2A, and determines whether there is a product purchase instruction from the received product purchase information. Determine.

When there is a product purchase instruction (step S1)
6; YES), the CPU 1a writes and records new product purchase information in the product purchase information file a3 on the recording medium 1f (step S17). The CPU 1a stores, on the product purchase information file a3, the product name of the purchased product, the sponsor name of the purchased product, the viewer name of the purchased viewer, and the program name of the broadcasted CM as the product purchase information. to add.

Next, the CPU 1a determines whether or not the viewer has instructed the present gift purchase of the product from the product gift information received from the viewer terminal 2A (step S18).
Specifically, the CPU 1a determines whether there is an instruction to purchase a present for a product from the received product gift purchase information. When there is no product purchase instruction (step S16; N
O), proceed to step S18.

If there is a present purchase instruction (step S18; YES), the CPU 1a allows the viewer to arbitrarily input a product gift destination of the product corresponding to the product gift purchase information via the input section 2b, It is received from the viewer terminal 2A (step S19). The CPU 1a writes and records the received product gift information including the product gift destination on the product gift information file a4 on the recording medium 1f (step S20). The CPU 1a stores the product gift information file a
4 above, the product name of the gifted product, the name of the sponsor of the gifted product, the name of the viewer of the gifted viewer, and the name of the program that broadcast the commercial of the gifted product are added as the product gift information.

Next, the CPU 1a broadcasts a program to the viewer terminal 2A (step S21). Specifically, CPU
1a is a step S from the program content file a1.
7, the program content data corresponding to the program selection information is taken out and transmitted to the viewer terminal 2A for broadcasting. The viewer watches the program broadcast of the received program content data on the display unit 2b. Step S21 is performed when the viewer does not view the CM (step S10; NO), does not wish to order a product (step S13; NO), or does not receive a gift purchase instruction for the product (step S18; NO). Proceed to.

Next, at the end of the program broadcast, the CPU 1a refers to the product purchase information file a3, the product gift information file a4, and the viewer information file a5 on the recording medium 1f,
The product purchase information and the product gift information for the viewer who broadcast the program are searched (step S22). That is, the product broadcast information file a3 is updated in step S17 to the viewer who broadcasts the program, and a product gift corresponding to the product gift discount program broadcast is received from a viewer different from the viewer. The case is searched from the product purchase information file a3 and the product gift information file a4 using the viewer name corresponding to the authentication code of the viewer information file a5 as a search key.

Then, the CPU 1a determines whether there is new product purchase information corresponding to the viewer who has broadcasted the program (step S23). If there is product purchase information (step S23; YES), the CPU 1a discounts the viewing fee corresponding to the product purchase information (step S24). Specifically, the CPU 1a creates and records merchandise purchase discount information in the viewer charging information file a6 on the recording medium 1f.

Then, the CPU 1a determines whether there is merchandise gift information corresponding to the viewer (step S25).
If there is product gift information (step S25; YES),
The CPU 1a discounts the viewing fee in accordance with the product gift information (step S26). Specifically, the CPU 1a
The merchandise gift discount information is created and recorded in the viewer charging information file a6 on the recording medium 1f. If there is no product purchase information (step S23; NO), the process proceeds to step S25.

Then, the CPU 1a collects the viewing fee by updating the viewer charging information file a6 on the recording medium 1f (step S27). Specifically, if there is the product purchase discount information and the product gift discount information, a discount viewing fee is charged in accordance with the discount information, and if there is no such information, a regular fee is charged. Update the viewing fee information corresponding to the audience. If there is no product gift information (step S25; NO), the process proceeds to step S27.

Finally, the CPU 1a transfers the viewing fee information from the updated viewer charging information file a6 to the viewer terminal 2A.
(Step S28). The viewer is displayed on the display unit 2b.
Above, the screen displaying the transmitted viewing fee information can be referred to, and the user can know the product purchase discount and the product gift discount. Thus, the commodity purchase gift discount program broadcasting procedure ends.

In this example, the CM was broadcast before the program was broadcast in step S11, but the CM may be broadcast during the broadcast of the program. FIG. 1 shows an example of a screen on the display unit 2b in that case.
0 (II). FIG. 10 (II) is a diagram showing a viewing screen when a CM is broadcast during program broadcasting. In the example of the stopped viewing screen, it is assumed that the viewer has stopped input of the viewed program through the input unit 2d by remote control operation, the stopped program screen and the CM screen are simultaneously displayed, and the sponsor comment is displayed. Let it. The sponsor comment is a comment on the product from the sponsor, and is, for example, a questionnaire result of a product purchaser on the product in the displayed CM. Further, when the CM of step S11 is broadcast during the broadcast of the program, after the broadcast of the program, steps S11 to S20, S
The processing of 22 to S28 is performed. In addition, a configuration may be adopted in which a CM is broadcast as required by the viewer even after the broadcast of the program. The same applies to the following discount program broadcasting procedure.

Here, the procedure for broadcasting the discount program for gift purchase and gift is described. However, when only the procedure for broadcasting the discount program for product purchase is performed, steps S18, S19, S20, S25, and S2 are performed.
6 may be performed in the same procedure. In this case, step S
In step 22, only the product purchase information is searched, and step S2 is performed.
At 7, a viewing fee corresponding to the product purchase information is collected. When only the commodity gift discount program broadcasting procedure is performed, step S1
6, S17, S23, and S24 may be deleted. In this case, in step S22, only the product gift information is searched, and in step S27, a viewing fee corresponding to the product gift discount information is collected.

Therefore, according to the commodity purchase discount program broadcasting procedure, the viewer himself / herself can select the CM viewing, and the viewing fee is reduced by purchasing the commodity from the CM viewing, so that the viewer is actively viewed the CM. As efficient and effective as CM
The sponsor can pay for the viewing fee of the user, which leads to an increase in the image, and can motivate the viewer to purchase next time. In addition, according to the commodity gift discount program broadcasting procedure, it is possible to efficiently and effectively provide commercials so that viewers who give the goods actively view the CMs corresponding to the gifted goods. On the other hand, a viewer who has received a product can view the program at a discounted viewing fee.

Note that the viewer purchases the product not only during the broadcast of the product purchase discount program, but also after the viewer watches the CM, the viewer purchases the product at a store or the like, and the viewer terminal 2A-
The CPU 2a on 2E allows the viewer to input purchase information such as a product manufacturing code to be added to the purchased product from the input unit 2d, temporarily records the information on the recording medium 2f, transmits the record to the broadcast management server 1, and transmits the broadcast management server 1. The CPU 1a of the server 1 may be configured to discount the viewing fee when it is determined based on the received purchase information that the viewer viewing the program is a discount target.

In this case, since the viewer purchases a product even when the program is not viewed and discounts the viewing fee, the convenience of the viewer's service is improved, and the image of the sponsor is further improved. It is also possible to use a commodity gift discount program broadcasting procedure by purchasing a commodity at a store. In this case, the viewer who has received the commodity is given an input unit 2d of the viewer terminals 2A to 2E.
From the user to input the purchase information of the product. And
The purchase information is recorded on the recording medium 2f of each of the viewer terminals 2A to 2E, and the recorded purchase information is transmitted to the broadcast management server 1 via the transmission control unit 2g. The purchase information transmitted from 2E is recorded in the product purchase information file a3, and based on this, the CPU 1a of the broadcast management server 1 determines whether or not the commercial product has been purchased by the viewer.

Next, a procedure for broadcasting a CM-dedicated channel discount program will be described with reference to FIGS. 11, 12 and 13. FIG. 11 is a flowchart of a CM specialty channel discount program broadcasting program, and FIG. 12 is a flowchart continued from FIG. CPU 1a on broadcast station management server 1
Provides a CM special channel discount program broadcast by executing a CM special channel discount program broadcast program. The CM special channel discount program broadcasting procedure is a procedure for providing a viewing fee discount program broadcast from the broadcast management server 1 to the viewer on the viewer terminal 2A, similarly to the commodity purchase gift discount program broadcasting procedure. A description will be given of a part different from the purchase gift discount program broadcasting procedure.

First, in steps T1 to T5 similar to steps S1 to S5, respectively, after authentication of the viewer, the CPU 1
a transmits a program selection screen to the viewer terminal 2A (step T5). The viewer is arbitrarily input via the input unit 2d the viewing of the CM special channel viewing information indicating whether to view the CM special channel together with the program selection information indicating the program to be viewed from the program selection screen on the display unit 2b.

Then, as in step S6, the CPU 1a waits for an instruction from the viewer (step T6). Specifically, the CPU 1a waits for reception of the program selection information and the CM specialty channel viewing information input by the viewer from the viewer terminal 2A. Then, the CPU 1a receives the program selection information and the CM special channel viewing information, and determines whether there is a CM special channel viewing selection from the CM special channel viewing information (step T7). When there is a CM specialty channel viewing selection (step T7; YE)
S), the CPU 1a transmits the CM specialty channel screen shown in FIG. 13 (I) to the viewer terminal 2A (step T).
8). FIG. 13 is a diagram illustrating a screen example of a CM specialty channel on the viewer terminal 2A, and (I) is a diagram illustrating a CM specialty channel screen. The viewer can read the CM of the display unit 2b.
On the specialty channel screen, for example, as selection categories, product name, genre, sponsor, performer, new arrival, CM
With reference to the favorable impression and the like, the user selects a commercial to be viewed from a commercial name list so that the selected product information and sponsor comments can be viewed freely.

Then, the CPU 1a waits for a viewer's instruction (step T9). Specifically, the CPU 1a
It waits for reception of CM selection information indicating which CM the viewer has arbitrarily input using the input unit 2d of the viewer terminal 2A. Then, the CPU 1a receives the CM selection information and determines whether there is a CM selection from the CM selection information (step T10).

When there is a CM selection (step T10; Y
ES), the CPU 1a broadcasts a CM corresponding to the CM selection information as in step S11 (step T11).
11). The viewer can see, for example, the state shown in FIG.
The broadcasted CM screen shown in FIG. Fig. 13 (II)
Is a diagram showing a CM screen. The CM screen is displayed so that the provided programs and sponsor comments can be freely viewed.

Thereafter, steps T12 to T17 similar to steps S12 to S17, respectively, are executed.
Similarly to 20, the CPU 1a broadcasts a program corresponding to the program selection information in step T7 to the viewer terminal 2A (step T18). In addition, when there is no viewer's CM special channel viewing selection (step T7; NO), when there is no viewer's CM selection (step T10; NO), and when the product order is not desired (step T13; NO),
If there is no product purchase instruction (step T16; NO), the process proceeds to step T18.

Next, the CPU 1a determines in steps S22 and S22.
Steps T20 to T23, which are the same as steps S23, S24, S27, and S28, respectively, are executed, and the commercial channel discount program broadcasting procedure ends. The viewer can view the CM on the display unit 2b.
You can refer to the screen that displays the viewing fee information based on the product purchase discount on the specialty channel. In this case, new product purchase information is searched in step T19, and in step T22, the viewing fee information is updated from the product gift discount information. In addition,
The commodity gift discount program broadcasting procedure may be incorporated in the CM specialty channel discount program broadcasting procedure.

Therefore, according to the CM special channel discount program broadcasting procedure, the CM can be selected by the viewer, so that the CM of the product desired by the viewer can be concentrated and effectively provided.

Next, the procedure for broadcasting the questionnaire answer discount program will be described with reference to FIGS. 14 and 15. FIG. 14 is a flowchart of the questionnaire answer discount program broadcasting program, and FIG. 15 is a flowchart continued from FIG. The CPU 1a on the broadcast station management server 1 provides the questionnaire answer discount program broadcast by executing the questionnaire answer discount program broadcast program. The questionnaire is C
M is a questionnaire on the favorable impression and the like, and the questionnaire answer discount program broadcast procedure is a procedure of providing a viewing fee discount program broadcast from the broadcast management server 1 to the viewer on the viewer terminal 2A, similarly to the merchandise purchase gift discount program broadcast. Therefore, a description will be given mainly of a portion different from the broadcast of the product purchase gift discount program.

First, in steps U1 to U11 similar to steps S1 to S11, after the CM broadcast, the CPU 1
“a” transmits a questionnaire guidance screen showing guidance of a questionnaire to the broadcasted CM to the viewer terminal 2A (step U12). Then, the CPU 1a determines whether the viewer accepts the questionnaire answer (step U1).
3). Specifically, the CPU 1a gives the viewer a display 2b.
From the above-mentioned questionnaire guide screen, the questionnaire answer acceptance information indicating whether to accept the questionnaire answer via the input unit 2d is arbitrarily input and received from the viewer terminal 2A, and the viewer accepts the questionnaire answer from the questionnaire answer acceptance information. Is determined.

When the questionnaire response is accepted (step U13; YES), the CPU 1a transmits a questionnaire response screen to the viewer terminal 2A (step U14). The questionnaire response screen is a screen that accepts questionnaire responses,
It has at least questions and answer columns. CPU1a
Inputs questionnaire response information, which is a response to a questionnaire, from the questionnaire response screen on the display unit 2b to the viewer.
Input via d. Then, it waits for a questionnaire completion instruction from the viewer (step U15). Specifically, C
PU1a is a viewer terminal 2A of the questionnaire response information.
Wait for reception from. Then, the CPU 1a receives the questionnaire response information and determines whether or not the viewer has instructed the completion of the questionnaire from the questionnaire response information (step U16).

When there is a questionnaire response completion instruction (step U16; YES), the CPU 1a writes and records new questionnaire response information in the questionnaire information file a7 on the recording medium 1f (step U17). In addition,
At the same time, the name of the viewer, the name of the broadcasted CM, and the name of the broadcasted program are also recorded in the questionnaire information file a7.

Next, as in step S21, the CPU 1a broadcasts a program corresponding to the program selection information in step U7 to the viewer terminal 2A (step U18). If the viewer does not watch the CM (step U10;
NO), if there is no consent to answer the questionnaire (step U1)
3; NO), if there is no instruction to complete the questionnaire response (step U16; NO), the process proceeds to step U18.

At the end of the broadcast of the program, the CPU 1a refers to the questionnaire information file a7 on the recording medium 1f and searches for the answer to the questionnaire for the viewer who broadcast the program (step U19). Then, the CPU 1a determines whether there is questionnaire response information corresponding to the viewer who broadcast the program (step U20). If there is questionnaire answer information (step U20; YES), the CPU 1a discounts the viewing fee in accordance with the questionnaire answer information (step U21). Specifically, the CPU 1a creates and records the questionnaire response discount information to the viewer billing information file a6 on the recording medium 1f.

Then, the CPU 1a collects a viewing fee by updating the viewer charging information file a6 on the recording medium 1f (step U22). If there is the questionnaire answer discount information, the viewing fee information in the viewing fee charging information file a6 is updated so that the discounted viewing fee is charged in accordance with the discounted fee information, and if not, the regular fee is charged. When there is no questionnaire answer information (step U20; NO), the process proceeds to step U22. Finally, the CPU 1a determines in step S
28, the updated viewer billing information file a6
Transmits the viewing fee information to the viewer terminal 2A (step U23). Thus, the questionnaire response discount program broadcasting procedure ends.

Therefore, according to the questionnaire answer discount program broadcasting procedure, the viewer can receive the discount of the viewing fee by answering the questionnaire, so that the viewer can actively respond to the questionnaire, Bureaus can easily collect questionnaires without downgrading the image.

The above-mentioned authentication of the viewer is performed using the authentication code in the IC card of the viewer, but the present invention is not limited to this, and the viewer ID / password authentication, fingerprint authentication,
Authentication such as voiceprint authentication and retina authentication may be used. Further, the viewer and the authentication code are not limited to the one-to-one relationship, and a configuration may be adopted in which a plurality of viewers are grouped and the members of the group have the same authentication code.

Next, the viewing program search providing procedure will be described with reference to FIG. The viewing program search and provision procedure is a procedure for providing information on the viewing program to the sponsor from the broadcast management server 1 via the sponsor terminal 3. FIG. 16 is a flowchart of the viewing program search providing program. The CPU 1a on the broadcast station management server 1 provides a viewing program search by executing a viewing program search providing program.

First, the CPU 1a on the broadcast management server 1
Via the communication network 4 and the transmission control unit 1g,
It is determined whether there is an access based on whether information has been received from the sponsor terminal 3 (step V1). If there is no access (step V1; NO), the process returns to step V1. If there is access (step V1; YES), the CPU 1a
Performs authentication of the sponsor (step V2). Specifically, the CPU 1a receives the sponsor authentication code input to the sponsor from the sponsor terminal 3 via the communication network 4 and the transmission control unit 1g.

Then, the CPU 1a compares the received authentication code with the sponsor information file a8 on the recording medium 1f.
By comparing with the above authentication code, it is determined whether the authentication is OK based on the presence of the same number (step V3). If there is no same number and the authentication is not OK (step V3; N
O), an error occurs (step V4), and the procedure for providing the search program to the sponsor is stopped. Here, you may return to step V1.

If the same number exists and the authentication is OK (step V3; YES), CPU 1a transmits a search condition information input screen to sponsor terminal 3 (step V3).
5). The CPU 1a causes the sponsor to arbitrarily input search condition information from the search condition information input screen on the display unit on the sponsor terminal 3 via the input unit. Then, the CPU 1a
It waits for the search condition information to be received, and determines whether the search condition information has been received (step V6). If there is no such reception (step V6; NO), the process returns to step V6.

When there is the reception (step V6; YE)
S), the CPU 1a fetches the sponsor name and the product name in the received search condition information (step V7), and stores the sponsor name and the product name in the search condition information on the RAM 1c (step V8). The sponsor name and the product name serve as search keys in data search.

Next, the CPU 1a reads the sponsor name and the product name on the product purchase information file a3 of the recording medium 1f (step V9), and reads the sponsor name and the product name on the RAM 1c and the sponsor name on the product purchase information file a3. The name and the product name are compared to determine whether they match (step V1).
0).

If they match (step V10; YE)
S), the CPU 1a reads the matched sponsor name, program name and viewer name corresponding to the product name from the product purchase information file a3, and stores them on the RAM 1c (step V11). Then, the CPU 1a determines whether the reading of the merchandise purchase information has been completed (Step V12). Specifically, the CPU 1a determines whether or not there is another sponsor name and product name not searched in the search condition information. When reading is not completed (step V12; N
O), and return to step V9. If the sponsor name and the product name do not match (step V10; NO), the process proceeds to step V12.

When the reading is completed (step V12;
YES), the CPU 1a creates the searcher name, the information on the program name corresponding to the product name, the information on the viewer name, etc. as a search result and transmits them to the sponsor terminal 3 (step V13). Thus, the viewing program search providing procedure ends.

Here, a specific search result example is shown. When searching for the product name I1 from the search condition information from the sponsor terminal 3, the name of the viewer who purchased the product name I1 was broadcast from the product purchase information file a3 to J1, J2, and the CM viewed by purchasing the product I1. Assuming that the program names are K1 and K2 for viewer J1, and K1 and K3 for viewer J2, the product I is obtained as a search result.
If the number of viewers and the number of program viewers for 1 are set to be transmitted, the number of viewers is 2 (people) and the number of program viewers is K1 of 2
(Person), K2 is 1 (person), and K3 is 1 (person). At this time, from the search result, the audience rating of each program can be calculated using the viewer who purchased the product as a parameter.

Here, the search is for the viewer who purchased the product and the program that broadcasts the commercial of the product. However, the search for the viewer who has received the product using the product gift information file a4 on the recording medium 1f is performed. The search result may be created by combining the information searches.

Further, although the example in which the sponsor searches on the sponsor terminal 3 has been described above, a configuration may be employed in which the CM manufacturing company searches on the CM manufacturing company terminal. For example, a configuration may be used in which the corresponding viewer name, program name, and questionnaire response information are searched from the CM name of the questionnaire information file a7 on the recording medium 1f using the CM name as a search key.
From the search results, the CM production company can accumulate, as statistical data, the favorableness of the CM from the questionnaire response information, the number of viewers who viewed the CM, and the name of the program that broadcast the CM.

Thus, according to the program viewing search provision procedure,
Sponsors, CM production companies, and the like can set search conditions and search for product purchase information, product gift information, questionnaire information, and the like. Statistical data analysis can be performed, and CM can be efficiently and effectively
Can be provided.

Although the embodiments of the present invention have been described above, the present invention is not necessarily limited to the above-described means and methods, but achieves the object of the present invention and achieves the effects of the present invention. Changes can be appropriately made and implemented within the range.

[0099]

According to the invention described in claim 1, claim 7, or claim 8, the viewer himself / herself can select CM viewing,
Since the viewing fee is discounted by purchasing the product from M viewing,
To make viewers actively watch commercials,
We can provide commercials effectively, and sponsors will pay attention to the user's viewing fee, leading to image enhancement,
It can motivate viewers to make the next purchase.

According to the second aspect of the present invention, the first viewer who gifts a product can efficiently and effectively play a CM so as to actively view the CM corresponding to the gifted product.
M can be provided, and the second viewer who has received the product can view the program at a discounted viewing fee.

According to the third aspect of the present invention, since a product is purchased even when the program is not viewed and the viewing fee is discounted, the convenience of the service on the viewer side is improved, and the image of the sponsor is further enhanced. Connect.

According to the fourth aspect of the present invention, since the CM can be selected by the viewer, the CM of the product desired by the viewer can be concentrated and effectively provided.

According to the fifth aspect of the present invention, the viewer can receive the discount of the viewing fee by answering the questionnaire, so that the viewer can actively answer the questionnaire, The side can easily collect the questionnaire without lowering the image.

According to the invention described in claim 6, sponsors, CM production companies, and the like can set search conditions and search for product purchase information, product gift information, questionnaire information, and the like.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a program broadcast system having a broadcast management server according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating an internal configuration of a broadcast management server in FIG. 1;

FIG. 3 is a block diagram showing an internal configuration of a viewer terminal in FIG. 1;

FIG. 4 is a diagram showing an entire configuration of a file group stored in a recording medium 1f of the broadcast management server in FIG.

FIG. 5 is a diagram showing a configuration of a product purchase information file in the file in FIG. 4;

6 is a diagram showing a configuration of a product gift information file in the file in FIG. 4;

FIG. 7 is a diagram showing a configuration of a viewer information file in the file in FIG. 4;

FIG. 8 is a flowchart of a commodity purchase gift discount program broadcast program.

FIG. 9 is a flowchart continued from FIG. 8;

FIG. 10 is a diagram showing an example of a screen on a viewer terminal;
(I) is a diagram showing a program selection screen, and (II) is a diagram showing a viewing screen when a CM is broadcast during program broadcasting.

FIG. 11 is a flowchart of a CM specialized channel discount program broadcasting program.

FIG. 12 is a continuation of the flowchart in FIG. 11;

FIG. 13 is a diagram showing a screen example of a CM specialty channel on the viewer terminal 2A, wherein (I) is a diagram showing a CM specialty channel screen, and (II) is a diagram showing a CM screen. is there.

FIG. 14 is a flowchart of a questionnaire response discount program broadcasting program.

FIG. 15 is a flowchart continued from FIG. 14;

FIG. 16 is a flowchart of a viewing program search providing program.

[Explanation of symbols]

 α Program broadcast system 1 Broadcast management server 2A, 2B, 2C, 2D, 2E Viewer terminal 1a, 2a CPU 1b, 2b Display unit 1c, 2c RAM 1d, 2d Input unit 1e, 2e Storage Device 1f, 2f Recording medium 1g, 2g Transmission control unit 1h, 2h Bus 2i IC card reader 3 Sponsor terminal 4 Communication network

Claims (8)

[Claims] 1. A program broadcasting apparatus for broadcasting a pay program to a viewer terminal and detecting an instruction operation of the viewer terminal, wherein when a pay program is viewed, whether a CM is viewed or not is determined. Selecting means for allowing a viewer to select; CM broadcasting means for broadcasting a CM to the viewer terminal when CM viewing is selected; determining means for determining whether or not a CM product has been purchased by the viewer; Collection means for collecting a discounted viewing fee when collecting a viewing fee for a paid program when a product is purchased, and collecting a regular viewing fee when the product is not purchased. Program broadcasting device. And a registration means for registering purchase information of the second viewer when the first viewer purchases a product and presents the product to a second viewer. The determining means determines whether the second viewer who has received the product has viewed the pay program, and the collecting means sets a discounted viewing fee when the second viewer has viewed the pay program. The program broadcast apparatus according to claim 1, wherein the program broadcast is collected. 3. When the viewer purchases a product at a store, the purchase information is recorded on a recording medium on the viewer terminal, and the viewer terminal reads the recording medium and transmits the purchase information to a program. The program is transmitted to a broadcasting device, and the determining unit determines whether or not a commercial product has been purchased by a viewer based on the purchase information transmitted from the viewer terminal. Or the program broadcasting device according to any one of 2. 4. The viewer views a CM specialty channel, selects a desired CM, and the CM broadcasting means broadcasts the selected CM to the viewer terminal. The program broadcasting device according to claim 1. 5. The collection means according to claim 1, wherein when the viewer answers the questionnaire to the CM, the responded information is registered, and the viewing fee is discounted based on the registered answer information. 5. The program broadcasting device according to any one of 4. 6. A program broadcasting device, comprising: recording means for recording, when the product is purchased, program purchase information such as program information, viewer information, and product information on a program viewed by a viewer; 6. The apparatus according to claim 1, further comprising: a search unit configured to search for product purchase information corresponding to a desired product, and an output unit configured to output the searched product purchase information. The program broadcasting device according to the above. 7. A program broadcasting method for broadcasting a pay program to a viewer terminal and detecting an instruction operation of the viewer terminal, the method comprising: determining whether to view a CM when viewing a pay program; The viewer is selected, and if the CM viewing is selected, a CM is broadcast to the viewer terminal, and it is determined whether or not the CM product has been purchased by the viewer. A program broadcasting method, comprising: collecting a discounted viewing fee when collecting a viewing fee for a user; and collecting a regular viewing fee when a product is not purchased. 8. A function of allowing a computer to select whether or not to view a CM when viewing a pay program, a function of broadcasting a CM to a viewer terminal when CM viewing is selected, A function to determine whether or not a commercial product has been purchased by a viewer, and if a product is purchased, a discounted viewing fee is collected when the viewing fee for a paid program is collected, and the product is not purchased. Is a function to collect regular viewing fees and a program to realize.