JP2002298171A - Card operation system and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a card system allowing automated examination during entry and leaving, the unitary management of the tendency of an audience and the integrated settlement of accounts. SOLUTION: The card operation system using cards for managing the entry/ leaving of an audience in complex facilities including a plurality of small theaters comprises reserved seat allotment and settlement means for allotting reserved seats to registered members on the cards out of seats in the whole complex facilities without being limited by the number of people filled in small theaters and settling the accounts of the registered members on the card for reserved seat payments before appreciation, entry/leaving management means for identifying the settlement of the accounts of the registered members before entry to the reserved seats and recording information for the contents of appreciation of the audience in coordination with the registered members on the card after appreciation, and appreciation record development means for extracting information for the tastes of the registered members from information recorded in the entry/leaving management means and development user service for the registered members.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a card operation system and method, and more particularly to a system and method operated for managing entrance and exit of spectators using a card in a complex screening facility.

[0002]

2. Description of the Related Art Conventionally, a cinema complex, a complex type screening facility, has been spreading nationwide. In such a movie theater, a plurality of works can be screened simultaneously at one facility, so that the performance depends on the reputation of one work. There was an advantage that income fluctuations could be reduced. A complex screening facility is one in which multiple screens (small theaters) are placed in the same building or a complex building to share the entrance ticket booth, stalls, entrances and exits, projection rooms, etc. This is a facility (movie theater) where distribution works can be freely selected without belonging and a distribution can be performed on any screen in the facility based on a contract. As a result, a small theater with a different number of seats can be appropriately allocated to each work according to the number of spectators, and in the case of a popular work, it can be screened simultaneously in a plurality of small theaters, so that efficient management becomes possible. Further, it is possible to expect effects such as a reduction in labor cost and investment amount per screen as compared with a single screen movie theater. For this purpose, various computer processing techniques have been proposed, such as member discounts and telephone reservations for visitors with various tastes, payment of entrance fees by credit card, solicitation to registered members, and counting of questionnaires.

[0003]

However, the prior art as described above has the following problems. At the gate at the entrance, the audience manually checks the ticket purchased or brought by the audience when confirming entry and exit.
As appreciation tickets include advance tickets, discount tickets, common tickets, special treatment tickets, etc. in addition to same-day tickets, it is difficult to efficiently provide various ticket surfaces to automatic ticket gate processing even by optical reading, for example. Met. At the end of the screening, a large number of spectators leave the group at once, so that congestion is generally reduced without collecting admission tickets. At this time, even if the entrance statistics of the spectators were taken, the number of tickets issued was counted at most, and practical statistics such as the time transition from reservation to entry / exit could not be expected. In the service for regular audiences, even if the membership registration system is used together, it is not directly linked to entering and leaving movie facilities, so detailed services such as individual guidance to parking lots, shopping centers and other attached facilities are provided. It was difficult to do.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a card system capable of automatically setting a ticket gate upon entry and exit, centrally managing audience trends, and integrating payment. .

[0005]

According to a first aspect of the present invention, there is provided a card operation system for managing entrance and exit of an audience by a card in a complex facility including a plurality of small theaters. A card operation system, in which reserved seats are assigned to registered members on the card for the number of seats in the entire complex, and the reserved seats are settled on the card before the appreciation. Means, means for confirming the fee settlement of the registered member before entering the designated seat, and for entering and leaving management means for recording information about the contents of the appreciation after association with the registered member on the card after viewing the audience; and An appreciation record developing means for extracting information on the preference of the registered member from the record information by the means and developing the information into customer service for the registered member.

According to the first aspect of the present invention, reserved seats are allocated in the entire complex regardless of the difference in the number of persons accommodated in each small theater, and cashless payment is performed by the reserved seat allocation settlement means prior to appreciation. Payment is made,
This fee settlement is confirmed by the entrance / exit management means. As a result, the ticket gate operation when a spectator enters and exits is performed without relying on humans, so that the operation efficiency accompanying the automatic gate is improved. Further, information on the contents of the appreciation is collected by the entrance / exit management means after the appreciation, recorded in association with the registered member, and information on the taste is extracted and provided to the customer service for the registered member. For this reason, preference analysis is performed using the hot information of the audience as basic data, and customer service with high reliability for registered members is realized. Such a card may be at least an ID card credit card capable of identifying a registered member, but a debit card that can be settled immediately,
A card for electronic money, a card having a memory capacity for recording information on a designated seat and contents of appreciation, for example, a non-contact type or contact type IC card can be applied.

[0007] The card operation system according to claim 2 is
2. The registered member according to claim 1, wherein a member registration server is provided in said reserved seat allocation managing means, personal information of each registered member is stored in the member registration server, and information for specifying said personal information is recorded on a card. It is characterized by being issued to.

[0008] In the invention according to claim 2, when the personal information of the applicant for registration is stored in the member registration server, the personal information is specified by the card. Is recorded. For example, an application can be made on a web page via the Internet by a personal computer or a mobile phone, or an application can be made by mailing a registration form.

The card operation system according to claim 3 is
2. The method according to claim 1, wherein a seat reservation server is provided in the reserved seat allocation managing means, and the card of the registered member is authenticated through a communication line, and information on the designated seat matching the desired contents is registered to the registered member through the communication line. It is characterized by downloading to a card.

[0010] According to the third aspect of the present invention, the registered member inquires of the seat reservation server about the desired contents, so that the seat reservation can be made in the same manner as the conventional viewing ticket. Communication lines include optical fiber communications, digital subscriber lines, IS
High-speed digital communication such as DN and mobile communication such as a mobile phone can be applied.

The card operation system according to claim 4 is
2. The seat reservation server according to claim 1, wherein said reserved seat allocation managing means is provided to read information on the reserved seat from the card of the registered member and settle the fee of the designated seat based on the personal information of the registered member, and settle the charge. A card operation system characterized in that information indicating the following is recorded on a card.

[0012] In the invention described in claim 4, cashless payment can be performed by the seat reservation server and the appreciation can be made after the fact of the fee payment is proved on the card.

[0013] The card operation system according to claim 5 is
2. The system according to claim 1, comprising a customer preference database, reading information on the contents of the appreciation from the card of the registered member, storing the information in association with the personal information of the registered member, and distributing the stored information to a complex facility, a co-located facility, or a distributor of the appreciation contents. It is characterized by being used for sales support for

According to the invention described in claim 5, the information on the contents of the appreciation is stored in the customer preference database together with the personal information of the registered member, and is used beyond the economic zone of the complex facility. In other words, from the conventional front office (ticket counter, information desk, entrance / exit gate, dolling corner, character goods shop, etc.) to the back office (online reservation, direct mail distribution, etc.) There is a wide range of business opportunities, from the questionnaire corner, the adjacent shopping center, the distribution company of appreciation items, to the production, etc., regardless of the operating function.

[0015] The card operation system according to claim 6 is
Claim 1 is characterized in that the card is also used as a shopping card or a parking card in the attached facility.

In the invention according to the sixth aspect, a series of customer services for the audience are interconnected via the card of the registered member.

According to a seventh aspect of the present invention, there is provided a card operating method for managing entrance and exit of an audience by a card in a complex facility including a plurality of small theaters, wherein personal information is registered in advance for each member, A member registration step of issuing a card in which information for identifying the member is recorded, a designated seat assignment step of assigning a designated seat to a registered member on the card for the total number of seats in the complex, and A fee settlement step for the registered member to settle the fee of the reserved seat on the card, a settlement confirmation step for confirming the registered member's fee settlement before entering the reserved seat, and information on the contents of the appreciation after the audience has been viewed on the card. A leaving record step of recording in association with the registered member of the registered member, extracting information on the registered member's preference from the record information, and providing customer service to the registered member. And having a viewing record expansion step to expand to.

In the invention described in claim 7, since the personal information registered for each member can be specified by recording the information specifying the member on the issuance card, the information recorded on the card can be reduced and the designated seat and the designated seat can be reduced. Information about the contents of the appreciation can be recorded. In addition, regardless of the difference in the capacity of each small theater, reserved seats are allocated throughout the complex and cashless payments are made prior to appreciation, and this payment is confirmed when entering. . As a result, the ticket gate operation when a spectator enters and exits is performed without relying on humans, so that the operation efficiency accompanying the automatic gate is improved. In addition, information on the contents of the appreciation is collected at the time of leaving after watching, is recorded in association with the registered member, and information on the taste is extracted and provided to the customer service for the registered member. For this reason, preference analysis is performed using the hot information of the audience as basic data, and customer service with high reliability for registered members is realized. Such a card may be at least an ID card that can identify a registered member, a credit card, or the like, but a debit card that can be settled immediately, a card for electronic money, a reserved seat, and a memory for recording information on the contents of viewing. Cards with capacity, for example contactless or contact I
C card can be applied.

According to the card operation method of the present invention, a card authentication step of authenticating a registered member's card via a communication line, and information on a designated seat matching desired contents are transmitted via the communication line. And a reserved seat information download step of downloading to a registered member's card.

According to the invention described in claim 8, a registered member can make a reservation for a seat in the same manner as a conventional viewing ticket by inquiring about desired contents. As the communication line, optical fiber communication, digital subscriber line, ISDN and other high-speed digital communication, and mobile communication such as a mobile phone can be applied.

According to a ninth aspect of the present invention, there is provided a card operation method according to the seventh aspect, further comprising a settlement recording step of recording information indicating a toll settlement for the designated seat on the card.

According to the ninth aspect of the present invention, appreciation is possible after the fact of cashless payment is proved on the card.

According to a tenth aspect of the present invention, in the card operating method according to the seventh aspect, an appreciation information storing step of reading information relating to appreciation contents from a registered member's card and storing the information in association with personal information of the registered member; Stored information utilization step of utilizing the information for sales support for a complex facility, an attached facility, or a distributor of appreciation contents.

According to the tenth aspect of the present invention, the information on the contents of the viewing is stored together with the personal information of the registered member.
It is used across the economic zone of a complex facility. In other words, from the conventional front office (ticket counter, information desk, entrance / exit gate, dolling corner, character goods shop, etc.) to the back office (online reservation, direct mail distribution, etc.) Without being bound by administrative functions,
Questionnaire corner, adjacent shopping center,
A wide range of business opportunities can be expected from distribution companies and production companies of appreciation items.

The card operation method according to the eleventh aspect is characterized in that, in the seventh aspect, the card is also used as a shopping card or a parking card in a joint facility.

According to the eleventh aspect of the present invention, a series of customer services for the spectator are mutually linked via the card of the registered member.

A program according to a twelfth aspect is a program for causing a computer to execute the method according to any one of the seventh to eleventh aspects.

In the twelfth aspect of the present invention, the method according to any one of the seventh to eleventh aspects can be executed by a computer.

A computer-readable recording medium according to a thirteenth aspect is characterized by recording a program for causing a computer to execute the method according to any one of the seventh to eleventh aspects.

In the twelfth aspect of the present invention, the method according to any one of the seventh to eleventh aspects can be executed by a computer.

[0031]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram for explaining a schematic configuration of the card operation system according to the present embodiment.
This system is a system provided in a complex facility, which is a cinema complex attached to a suburban commercial facility. Such a cinema complex has multiple screens (small theaters) in the same building or complex, and shares a ticket counter, drink corner, character goods shop, entrance / exit gate, projection room, etc. There is a pavilion (Ministry of Economy, Trade and Industry "Specific service industry fact-finding"). Furthermore, in the industry, all screens do not belong to a specific screening series, works are distributed on the assumption that any screen in the hall can be screened, and screens are allocated according to circumstances such as occupancy rates. I have. The drink corner sells various drinks, sweets and snacks, and the character goods shop sells pamphlets and cell videos.

The system includes a member registration server 10 and a seat reservation server 30 (designated seat allocation settlement means),
It includes a ticket counter 50 and an entrance / exit gate 60 (entrance / exit management means), a questionnaire server 70, and a customer preference database 80 (appreciation record development means). In addition, the member registration server 10, the seat reservation server 30, and the questionnaire server 70 are provided in the member information database 2
0 and the seat reservation database 40, and can be connected to the registered member's personal computer 91 or mobile phone 92 and other information terminals via the Internet NW. At this time, at least the ticket counter 50 and the entrance / exit gate 6
0 is connected via the local area network LAN.

Next, a card operation method using the present system will be described with reference to a flowchart shown in FIG. 2, a system configuration diagram shown in FIG. 1, a schematic diagram shown in FIGS. 3 to 5, and a screen format diagram shown in FIGS. It will be described with reference to FIG. First, while registering the registered member's personal information in the member information database 20,
Step ST for issuing IC card 99 to the registered member
10 are executed, which will be described with reference to FIGS. In step ST10, a person who applies for membership registration accesses the membership registration server 10 via the Internet via a personal computer 91 via a wired communication line or via a mobile phone 92 via a wireless communication line. In the member registration server 10, the membership application screen shown in FIG. 6 is presented by the membership reception processing. The membership application screen contains a member number (granted after registration), an optional password, and information on payment conditions (for example, a credit number)
Key entry fields for the applicant's name, date of birth, gender, address, telephone number, e-mail address, occupation and workplace name and telephone number are provided. As a general rule, the applicant enters personal information in each column and clicks the application button at the bottom of the screen. As a result, when the personal information of the applicant is registered in the member information database 20 via the enrollment receiving process 11, a member number for specifying the personal information is determined and notified to the card issuing process 12. In addition, the printout device of the member registration server 10 may send out the application form 93 at the request of the applicant.
It is registered directly from an input device such as an optical character reader.
In the card issuance processing 12, a recording area for various information described later is formed on the IC card 99 together with the member number and the password, and the IC card 99 issued in this manner is issued.
Will be immediately mailed to registered members.

Subsequently, a step 20 of registering a designated seat conforming to the contents desired by the registered member in the seat reservation database 40 and recording this in the IC card 99 is executed, as shown in FIGS. This will be described with reference to FIG. In step 20, the registered member inserts the IC card 99 into the attached card reader / writer, and accesses the seat reservation server 30 in the same manner as in step ST10. In the seat reservation server 30, the authentication processing 3
By 1, the registered member is authenticated by the member number and the password, and is notified to the inquiry processing 32. In the inquiry process 32, FIG.
A reservation inquiry screen shown in (a) is presented, on which a theater name, a desired movie name, a reservation date, a reservation time zone, and the number of reserved seats for selecting a complex facility are provided. Among them, at least the theater name and the reservation time zone are usually limited to certain types, and are selected from, for example, a pull-down menu. When the desired item is entered in each column, click the inquiry button at the bottom. As a result, the desired items are determined, and the inquiry process 32 temporarily stores each desired item in the reservation status database 40B, and determines whether there is a designated seat that can satisfy the desired item. The determination result is presented to the registered member together with the reservation inquiry screen together with the number of remaining seats shown in FIG. 7B, and the registered member who sees this clicks the reservation registration button or the reservation cancel button at the bottom of the screen. When the reservation registration button is clicked, this is notified to the confirmation processing 33, and the confirmation processing 33 is presented to the registered member together with the confirmed reservation inquiry screen with the number of reserved seats and the position display shown in FIG. When the reservation cancel button is clicked, the reservation status database 4
The stored information in 0B is deleted. Then, when the registered member clicks the bottom determination button, the reservation determination notification screen shown in FIG.
4 and the information on the confirmed designated seat is registered in the seat reservation database 40 and the registered member I
The data is transferred to the C card writer 97 and recorded. When the seat change button is clicked, the presence or absence of another designated seat is determined again.

When a registered member who has reserved a reserved seat in this way visits the complex on the day, he first inserts an IC card into a ticket counter 50 provided in the hall.
Thereby, step ST30 of performing payment of the entrance fee on the IC card based on the member information database 20 and the seat reservation database 40 is executed, and this will be described with reference to FIGS. In step ST30, the personal information in the member information database 20 and the information about the designated seat in the seat reservation database 40 are searched based on the member number of the IC card and the password using the numeric keypad or the like. As a result, the total fee of the audience is calculated, and the fee is settled under the predetermined settlement condition,
That effect is recorded on the IC card as a settlement flag. For example, there are an account withdrawal by credit or debit card, and cash settlement by ID. At this time, privilege points corresponding to the settlement amount are calculated and recorded on the IC card, and are also used as discount points for subsequent charges and privilege points at the attached shopping center. When a parking ticket is inserted into the ticket counter 50, points for free parking are stamped. If the seat reservation has not been completed yet, the seat reservation may be made together.

When the spectator inserts the IC card in which predetermined items are recorded at the ticket counter 50 into the entrance gate, a step ST40 in which the entrance and exit of the spectator is checked based on the seat reservation database 40 is executed. This will be described with reference to FIGS. In step ST40, the charge settlement is performed by the settlement flag of the IC card,
The time zone during which entry / exit is possible is confirmed based on the information on the designated seat in the seat reservation database 40, and the gate is opened / closed. Entry and exit is freely permitted during the predetermined time period, but when leaving the area outside the time period, all the reservation contents are erased. The IC card may be a card that allows a spectator to pass the card over an entrance / exit gate by a non-contact communication circuit.

A questionnaire server 70 is provided on the inside (small theater) side of the exit gate 60B. When the audience inserts an IC card into the questionnaire server and responds to the questionnaire, information on the contents of the appreciation is stored in the customer preference database 80. Step ST to accumulate and use for customer service to registered members
50, which will be described with reference to FIGS. In step ST50, the questionnaire input screen 1 shown in FIG. 9A is presented on an input device such as a touch panel (not shown), and the member number and name of the registered member and information associated with the seat reservation in the seat reservation database 40 are displayed. . Then, a questionnaire input screen 2 shown in FIG. 9B is presented, and the user touches and inputs impressions about the appreciation work, impressions about the theater facility, works and genres desired for appreciation, character goods to purchase, and the like. When the registration button at the bottom is touched, the contents of the questionnaire input are registered in the customer preference database 80, and utilized for customer service to registered members in association with the registration contents of the member information database 20. For example, by e-mail or the like, it is possible to solicit for the next appreciation work or a special event, use the work distribution company to select a work, or use it as basic data for purchasing character goods.

[0038]

As described above, according to the first aspect of the present invention,
According to the card operation system described above, the ticket gate operation when a spectator enters and exits is performed without relying on humans, so that the operation efficiency due to the automatic gate is improved. In addition, preference analysis is performed using hot information of the audience as basic data, and highly reliable customer service is realized for registered members.

According to the card operation system of the second aspect, the card has room for recording information on the designated seat and the contents of the viewing. For example, an application can be made on a web page via the Internet by a personal computer or a mobile phone, or an application can be made by mailing a registration form.

According to the card operation system of the third aspect, a seat reservation can be made in the same manner as a conventional viewing ticket. As the communication line, optical fiber communication, digital subscriber line, ISDN and other high-speed digital communication, and mobile communication such as a mobile phone can be applied.

According to the card operation system of the fourth aspect, it is possible to perform cashless payment by the seat reservation server and also to appreciate the fact that the fact of the fee payment is proved on the card.

According to the card operation system according to the fifth aspect, the conventional front office (ticket counter, information desk, entrance / exit gate, dring corner, character goods shop, etc.) can be used for back office (online reservation, direct mail distribution, etc.). Division) A wide range of business opportunities can be expected from the questionnaire corner, adjacent shopping center, appraisal item distribution company, production, etc., regardless of the auxiliary facilities in the audience lobby and the framework of the theater's operation functions.

According to the card operation system of the sixth aspect, a series of customer services for the spectator are interconnected via the card of the registered member.

According to the card operation method of the seventh aspect,
By reducing the information recorded on the card, information on the designated seat and the contents of the viewing can also be recorded. In addition, since the ticket ticketing operation when a spectator enters and exits is performed without relying on humans, the operation efficiency can be improved due to the automatic gate. Also,
Preference analysis is performed using the hot information of the audience as basic data, and highly reliable customer service is realized for registered members. Such a card may be at least an ID card credit card capable of identifying a registered member, but may be a debit card that can be settled immediately, a card for electronic money, a reserved seat, and a memory for recording information on the contents of viewing. A card having a capacity, for example, an IC card can be applied.

According to the card operation method of the eighth aspect,
Seat reservations can be made in the same manner as conventional viewing tickets. Communication lines include optical fiber communication, digital subscriber line, I
SDN and other high-speed digital communications and mobile communications such as mobile phones can be applied.

According to the card operation method of the ninth aspect,
The appreciation becomes possible after the fact of the cashless payment is proved on the card.

According to the card operation method of the tenth aspect, the conventional front office (ticket counter, information desk, entrance / exit gate, dring corner, character goods shop, etc.) can be used as a back office (online reservation, direct mail distribution, etc.). Division) A wide range of business opportunities can be expected from the questionnaire corner, adjacent shopping center, appraisal item distribution company, production, etc., regardless of the ancillary facilities in the audience lobby and the framework of the theater's operation functions.

According to the card operation method of the eleventh aspect, a series of customer services for the audience are mutually linked via the card of the registered member.

According to a twelfth aspect of the present invention, a computer can execute the method according to any one of the seventh to eleventh aspects.

According to the recording medium of the thirteenth aspect, the method of any one of the seventh to eleventh aspects can be executed by a computer.

[Brief description of the drawings]

FIG. 1 shows an example of a card operation system according to an embodiment of the present invention, and is a diagram for explaining a schematic configuration of the system.

FIG. 2 is a flowchart showing an example of a card operation method according to an embodiment of the present invention, showing steps from membership registration to utilization of information on appreciation contents for customer service by the method.

FIG. 3 is a schematic diagram for explaining a member registration process.

FIG. 4 is a schematic diagram for explaining a seat reservation process.

FIG. 5 is a schematic diagram for explaining a process at entrance and exit.

FIG. 6 is a screen format diagram in a member registration process example shown in FIG. 3;

FIG. 7 is a screen format diagram in the example of the seat reservation process shown in FIG. 4;

8 is a screen format diagram in the example of the seat reservation process shown in FIG.

FIG. 9 is a screen format diagram of an example of the questionnaire server shown in FIG. 1;

[Explanation of symbols]

 10 Member Registration Server 20 Member Information Database 30 Seat Reservation Server 40 Seat Reservation Database 50 Ticket Counter 60 Entry / Exit Gate 70 Questionnaire Server 80 Customer Preference Database 91 Personal Computer 92 Mobile Phone LAN Local Area Network NW Internet

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07B 5/00 G07B 5/00 A

Claims (13)

[Claims] 1. A card operation system for managing the entrance and exit of spectators by card in a complex facility comprising a plurality of small theaters, wherein a designated member is assigned to a registered member on the card for the number of seats in the entire complex facility. Allocated and settled seat allocation means for the registered member to settle the fee of the designated seat on the card before viewing, and confirm the registered member's fee settlement before entering the designated seat, and after viewing the audience Entrance / exit management means for recording information related to the contents of appreciation in association with registered members on the card, and appreciation records for extracting registered member preference information from the record information by the entry / exit management means and developing it in customer service for registered members A card operation system comprising a developing means. 2. The card operation system according to claim 1, wherein a member registration server is provided in the reserved seat allocation managing means, and personal information for each registered member is stored in the member registration server and the personal information is specified. The card operation system characterized in that the information is recorded on a card and issued to a registered member. 3. The card operation system according to claim 1, wherein a seat reservation server is provided in the reserved seat allocation managing means, and the card of the registered member is authenticated via a communication line.
A card operation system characterized in that information about a designated seat suitable for a desired content is downloaded to a registered member's card via a communication line. 4. The card operation system according to claim 1, wherein a seat reservation server is provided in the reserved seat allocation managing means, and information on the reserved seat is read from the card of the registered member, and the fee for the reserved seat is registered as personal information of the registered member. A card operation system, wherein information indicating the settlement of the fee is recorded on the card. 5. The card operation system according to claim 1, further comprising a customer preference database, reading information on appreciation contents from a registered member's card, storing the read information in association with the registered member's personal information, and combining the stored information with the registered member's personal information. A card operation system that is utilized for sales support for a facility, an attached facility, or a distributor of appreciation contents. 6. The card operation system according to claim 1, wherein the card is also used as a shopping card or a parking card in a facility provided in the facility. 7. A card operation method for managing entrance and exit of spectators using a card in a complex facility comprising a plurality of small theaters, wherein personal information is registered in advance for each member and information for specifying the member is recorded. Member registration step for issuing a pre-registered card, Reserved seat allocation step for assigning reserved seats to registered members on the card for the total number of seats in the complex, and registering the fee for the reserved seat on the card before viewing A fee settlement step for the member to settle, a settlement confirmation step for confirming the registered member's fee settlement before entering the designated seat, and an exit for recording information related to the contents of the appreciation after association with the registered member on the card. A recording step, and an appreciation record development step of extracting information on the taste of the registered member from the record information and expanding the information to customer service for the registered member. And a card operation method. 8. The card operation method according to claim 7, wherein a card authentication step for authenticating the registered member's card via a communication line, and information about the designated seat matching the desired contents is transmitted to the registered member via the communication line. A card operation method, comprising: a reserved seat information download step of downloading to a card; 9. The card operation method according to claim 7, further comprising a settlement recording step in which information indicating the charge settlement of the designated seat is recorded on the card. 10. A card operation method according to claim 7, wherein the information on the contents of the appreciation is read from the card of the registered member, and the information is stored in association with the personal information of the registered member. A card operation method, comprising: a stored information utilization step to be utilized for sales support for an attached facility or a distributor of appreciation contents. 11. The card operation method according to claim 7, wherein the card is also used as a shopping card or a parking card in the attached facility. 12. A program for causing a computer to execute the method according to claim 7. Description: 13. A computer-readable recording medium on which a program for causing a computer to execute the method according to claim 7 is recorded.