JP2002288179A - Internet conference room service system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable to provide an efficient sponsor's banner advertisement to the user of a conference room in providing an Internet conference room service at free charge. SOLUTION: The Internet conference room service 30001 is a conference room service having a means to provide a banner advertisement 20002 to the user 10002 of the Internet conference room 20001 of a Internet 20000 service provider 10001, and is characterized by having following means; a means to extract a keyword 40003 from an utterance content uttered in the Internet conference room 20001 by a vocabulary analysis system 40001; a vocabulary analysis means having a keyword and advertisement dictionary 40002 for selection of a banner advertisement content corresponding to the keyword extracted in the above.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet conference room service system, and more particularly to an Internet conference room service system capable of providing a banner advertisement (20002) suitable for participants of the conference room service system. .

[0002]

[Prior art]

Conventionally, when information is made more effective by reflecting new other information on one information already collected and accumulated, merging one information into the other information itself and one merging the other information The concept of updating the other old information with new information is a well-known technical idea. For example, information that is newly collected by business activities such as marketing activities is already collected by reflecting it in information that has already been collected and accumulated in the past. It is known that the accumulated information is converted into effective information, and only necessary information is cut out from the huge amount of collected marketing information to make it a truly useful information package without noise and use it for business. Has also been known for some time.

[0004] For example, Japanese Patent Application Laid-Open No. 11-339003 describes that "map data (60) and application program (212) are stored in a network (3) such as the Internet.
00), works in cooperation with the operating system (200), integrates the map data (60) and the predetermined database (61), and integrates the predetermined database on the map. In a map information display system for displaying data, a server (100);
The server (100) is composed of a client (200) connected to the server (100) through a network (300). The server (100) performs a basic core (31) for displaying a map of a desired area and a drawing of an object to be drawn. An engine program layer (4) having a drawing core (33) to be managed and a data core (34) having an interface function with the map data (60) and the database (61).
0) and a core program layer (30) that may have a web core (35) function of subdividing the function of the core program layer (30) and transmitting the subprogram to the client, and at least a graph display on a wide area map An engine program layer (40) having an area marketing engine (41) having functions, a customer management engine (42) for displaying building attribute data on a detailed residential map from the wide area map; Each engine has a GUI (Graphical User Interface) display function corresponding to an individual application, and the engine program layer (4
0) and the core program layer (30), and the engine program layer (40) and the core program layer (3) in response to operation instructions given through the GUI.
Individual application program (50) for executing 0) appropriately
The client (200) subdivides the core program layer (30), the engine program layer (40) and the unique application program (50) in a timely manner in the course of processing, and ), Wherein the engine program layer (40) and the core program layer (30) subdivided by the web core function (35) preferably include the server. H sent from (100)
By the applet included in the TML document, the server (1
00), a map information display system transmitted in response to a request from the client (200) "is described.

[0005] Japanese Patent Publication No. Hei 9-511856 discloses that "a plurality of automatic transaction machines (12) arranged around a storage building (14) are used by a customer to drive a vehicle along the building and to use a card. Automatic drive-up vending facility (10) and method for inserting an account / debit card into a reader (16) and allowing selection of products via a touch screen display terminal (18) " Is described. In this case, the products are stored in the building (14), and the automatic sorting / sorting subsystem (20) can retrieve the selected products and send them to the distribution chute (22), and the interactive menu The selection and product information is displayed on the display terminal (18) via the drive program. A means is provided for analyzing the customer's purchase history and determining the customer's purchase profile for a particular product, so that when a product subject to sales restrictions is selected, the video conferencing device (2
6) is activated and the sales clerk can confirm the customer's approval of the purchase of the selected product, in other words, the product affecting the customer's product selection before the closing of the business transaction The customer's purchase history can be stored and analyzed to increase the likelihood of promotional marketing.

[0006] Japanese Patent Application Laid-Open No. Hei 10-78986 discloses data on foods and articles purchased at home and data on foods and drinks consumed or articles consumed.
By analyzing, as a marketing system for acquiring information for making the life of a general home more comfortable, a plurality of monitor terminals (1
1) and a data collection server (1
3) a first network (19) connecting the plurality of monitoring terminals (11) and the server (13);
A plurality of monitor terminals (11), wherein the plurality of monitor terminals (11) are input with purchase data input means (21) for inputting purchase data relating to purchase of food in each household.
2), inventory food data storage means (22) for storing the purchase data input by the purchase data input means (212), and food data input means (21) for inputting food and drink data relating to eating and drinking in each household. , The purchase data input means (212) and the eating and drinking data input means (2).
Transmitting means (24) for transmitting the data inputted by the server (1) to the server (13).
3) includes receiving means for receiving data transmitted from the plurality of monitoring terminals, and received data storing means for storing data received by the receiving means, and stores the data in the data collection server (13). The data obtained is transmitted and stored at a predetermined timing to the data analysis server (15).
When the data analysis server (15) receives the analysis request from the enterprise terminal (17), the data analysis server (15) performs the requested analysis using the data received from the data collection server (13), and performs the analysis result. The corporate terminal (17)
Marketing system ".

Japanese Unexamined Patent Application Publication No. 11-15880 discloses a product supplier computer (10) for realizing an open marketing system capable of improving the work efficiency of negotiations and ordering work related to product transactions.
0), a computer (400) of a merchandise intermediary, a computer (500) of a merchandise seller, and a VOM table (3) storing information in which merchandise is classified for each viewpoint of merchandise sales.
20), a product attribute table (330) for storing product attribute information and product image information, and a negotiation table (340) for storing proposal information for making a proposal from the wholesale trade to the retail trade. As a result of negotiations, a computer (300) having an order record table (350) in which information on products and events for which an order has been instructed is stored is connected by a communication line (10) to realize information sharing on a network. Is described.

[0008] Japanese Patent Publication No. 11-513826 discloses that
"A sales processing support system that uses a centralized database to identify sales goals to improve marketing success, including an issued bank card (21), a business information source (22), a customer Family composition information source (23), customer telephone number information source (2
4) receiving a wide range of information from various internal and external sources, such as the MISC Vendor Information Source (25), and standardizing the three-level hierarchy (household, customer, and account) information for use by financial institutions; Includes a centralized database (10) to become a household, and a centralized database (10)
The extensive information stored in is accessed by the micromarketing workstation (11) to generate a list of sales leads for the marketing campaign, generate logical access paths, access data in the central database, A sales processing support system equipped with a database engine to increase the speed and efficiency of a central database "is described. The system distributes sales leads electronically to a branch network where sales leads are used to target customers for marketing campaigns, and a central database is accessed by a central customer information system workstation, Profile
Strengthen customer relationships with financial institutions and electronically track sales and service performance during marketing campaigns. The system also includes a central database (10), a micro-marketing center (11), a central customer information system (13) and a system for opening an account in a single sales activity (17) that communicates with the branch system, the data being Pass between these systems.

Japanese Patent Application Laid-Open No. H11-187122 discloses that in a telemarketing system, "home information previously obtained from a customer in advance is used in order to effectively utilize the home information obtained from the customer and improve the contact rate with the customer. Is stored in the database (10), and when an attempt is made to make a call to a customer, the date and time stored in the server time at that time is compared with the home information in the database (S10).
11 to S14), if the date and time at that time is the scheduled date and time of the absence of the customer, a determination is made by the control means for controlling the communication means so that the calling process to the customer is not performed (S17).
Then, only when the date and time at that time is the scheduled date and time at which the customer is to be at home, a process of calling the customer is performed (S15 to S16).
A telemarketing system for performing communication with a customer via a public line network as described above is described.

Japanese Patent Application Publication No. Hei 10-501904 discloses a service ordering method for reserving a hotel room, wherein "an order is executed via a user terminal connected to a central data processing unit, Is a service ordering method comprising a data storage device and also connected to a terminal at the service location, and in addition to medical services, for reserving home and foreign countries, especially hotel rooms and travels, A) calling the central data processing device from the user terminal; b) assigning a service request to the central data processing device; c) retrieving service offer information from a database of the central data processing device; and d) a database. Selecting a service offer based on information obtained from: e)
Automatically establishing a connection between the user terminal and the terminal at the service location via the central data processing device upon selection of the service offer; f) ordering the desired service from the terminal at the service location; g. )
Transferring the confirmation of the order from the service location terminal to the user terminal, further comprising disconnecting the connection established between the user terminal and the service location terminal, the user terminal specifying another service request; Or to return to the central data processor to terminate the call, the order is recorded in real time by the local data processing system at the service location to update the local data processing system database in real time, and The service information in the database describes a service order method that is automatically and promptly updated from the local data processing system based on the transaction performed between the user terminal and the service location terminal for steps a) to g). . In this service order method, a service request is specified, service information is retrieved from the base of the central data processing device, and when a given service offer is selected, the user terminal and the service are connected via the central data processing device. A connection is automatically established between the location terminals,
The desired service can be ordered, and the order is confirmed. You can place another order before the connection is broken. When an order is placed, the database is automatically updated from the service location. The system is also designated to perform the method. In a telemarketing system, a suitable user terminal is a touch phone. The user terminal may be a dedicated terminal equipped with software for specifying an order.

Japanese Patent Application Laid-Open No. Hei 7-182247 discloses a marketing system that integrates quantitative data, qualitative knowledge, and qualitative data in marketing and advertising operations to produce a synergistic effect, thereby automating and supporting the planning and creation of marketing and advertising. Regarding the advertising automation support system,
Combines vast amounts of information and knowledge that are impossible for humans, consistently processes the life scene, which is the central concept common to marketing and advertising operations, and integrates business and improves efficiency and quality that are fundamentally impossible for humans In order to realize, "A combination of at least three of the verb concept, a lively verb, a human classification, a target, a product, a time, or a place, can be generated from statistics and causality. Marketing automation support system 1 that creates a combination of life scenes (effective life scenes) to be determined by performing forward-looking inference using a knowledge base of causality
And an advertisement automation support system 2 for creating a proposed life scene and an original draft of an advertisement that can be proposed to consumers by adapting and extending the effective life scene, and various data knowledge used in these automation support systems. And a marketing advertisement automation support system comprising an organically structured data knowledge base 3 ".

However, the techniques described in these publications are:
It is not to solve a specific problem in the conference room service using the Internet. Conventionally, the conference room service (20001) of the Internet (20,000)
, For example, for free or for a fee, the service provider also provides a banner advertisement (20002) provided by the sponsor to the user (10002) at the same time,
Providers form their businesses with advertising revenue from sponsors. At that time, the conference room (20001)
In many cases, the banner advertisement (20002) to be displayed is switched and provided depending on the type of the advertisement.
However, when the type of the conference room (20001) can be determined by the service provider (10001), the advertisement (20002) can be efficiently provided by the above method, but the service provider can freely determine the type of the conference room (20001). If you can not, especially in the conference room (2000
1) may be created at the request of the user (10002), in which case it is not possible to determine the type, but in such a case the topic of the conference room often changes, In many cases, a topic unrelated to the topic continues, and it is impossible to fix the topic type.

[0013]

SUMMARY OF THE INVENTION According to the present invention, when a conference room service (20001) of the Internet (20,000) is provided free of charge, an efficient sponsor (10003) is provided to a conference room user (10002). An object of the present invention is to provide an Internet conference room service system capable of providing advertisements, particularly, efficient provision of banner advertisements (20002) of sponsors (10004) even when the character of the conference room is unknown in advance. .

[0014]

According to the present invention, there is provided an Internet conference room (200) of a service provider (10001) of the Internet (20000) of the present invention.
A conference room service system having means for providing a banner advertisement (20002) to a user (10002) of the Internet conference (01), wherein the Internet conference includes means of the following (1) and (2). Room service (3
0001) system; (1) Internet conference room (2
0001) means for extracting a keyword (40003) from the content of a comment made on the vocabulary analysis system (40001), (2) the extracted keyword (40003)
Vocabulary Analysis Means with Keyword / Advertisement Dictionary (40002) for Selecting Banner Ad Content That Matches ", (2)
"The user (10002) has a banner ad (2000
2) Click the number of clicks on the keyword / advertisement dictionary (4
0002) further includes a counter (40005) for counting as a count value. (3) The Internet conference room service system according to (1), wherein the counter (40005) obtains the count value. At the time, the user's profile (40004)
The Internet conference room service (30001) system according to the above (2), wherein the Internet conference room service (30001) is also recorded simultaneously, and a counter (40006) is prepared for each item of the profile, and a counter value is obtained for each item. , (4) "Users of the Internet conference room service system (100
02) for requesting authentication (40009), and means for determining whether the user (10002) is the first user of the conference room based on the result of the authentication (4000).
8) and if the user (10002) is found to be the first user of the conference room,
(2) The Internet conference room service (30001) system according to (3), further comprising means (50008) for displaying a page requesting the profile (40004).

[0015]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described specifically and in detail with reference to FIG. A first aspect of the present invention is a service provider of the Internet (20,000) (1000
Users of the conference room (20001) service of 1) (100
02), a meeting room service system (30001) system having means for providing a banner advertisement (20002), characterized by having the following means (1) and (2); ) Means for extracting a keyword (40003) by the vocabulary analysis system (40001) from the content of a statement made in the Internet conference room (20001), and (2) selecting a banner advertisement content that matches the extracted keyword (40003). Vocabulary analysis means provided with keyword / advertisement dictionary (40002) ".

The conference room service system (3000)
1) Internet Conference Room Service (20001)
The operation of the system is based on the service provider (1000
1) The contents uttered on the Internet conference room service (30001) are extracted by a vocabulary analysis system (40001) with a keyword (40003), and the contents of the keyword are compared with a keyword / advertisement dictionary (40002). 40003) is selected and provided.

In the first Internet conference room service (30001) system, the user (1000
Although there is an advantage of providing a banner advertisement (20002) that matches the topic of 2), a temporary topic or a topic that appears only for convenience is also extracted, and the banner advertisement (10002) that matches the taste of the user (10002) is extracted. 20002) may not be provided. The second aspect of the present invention was invented to evaluate a banner advertisement (20002) that matches the taste of a user (10002) of the conference room (20001). That is, in addition to the configuration of the first Internet conference room service (30001) system, the user (10
002) has a counter (40005) for counting the number of clicks on the banner advertisement (20002) in the keyword / advertisement dictionary (40002) as a count value. The counter (40005) is prepared for each conference room (20001), and increases the counter value of the keyword / advertisement item every time the banner advertisement (20002) is clicked. Then, the banner advertisement (20
002), the display order is changed according to the counter value, and a more efficient banner advertisement (2000
It is characterized by the operation of displaying 2).

In the second invention, since only the user (10002) of the conference room service (30001) can obtain a preference, there is a problem that information obtained for the entire marketing is small. Therefore, a third aspect of the present invention is that, in addition to the configuration of the second aspect, when the user (10002) clicks on the banner advertisement (20002), the profile (40004) of the user is also recorded at the same time. The Internet conference room service (30001) system is characterized in that a counter (40006) is prepared for each item of the profile (40004) and a counter value is obtained for each item.

In the system of the third invention, it is necessary to first obtain the profile (40004) of the user (10002), which is obtained by the authentication requesting means (40009) and stored in the authentication recording means (40008). It can be performed using the authentication performed. Authentication recording means (400
08) can of course be integrated with the recording means (50002). Therefore, the recording means (50002) stores various data in an updatable manner, and stores each required arithmetic program including a sequence program for a sequence operation of each means in a callable manner. Authentication is generally known. For example, Cookie, MD
Conventional means such as 5 can be used. Then, the user of the Internet conference room service system (10
002), and determines whether the user (10002) is the first user of the conference room (20001) based on the result of the authentication.
If 2) is found to be the first user of the conference room, the profile (4000) of that user (10002)
By displaying the page requesting 4), the Internet conference room service system (30001) can be operated.

Then, data used for general marketing such as the profile (40004), the gender and age of the user, and data for which an input request is made are determined in consideration of the characteristics of the conference room. In this system, when a banner advertisement (20002) is clicked, the profile (400
By increasing the counter value corresponding to each item requested in step 04), it is possible to obtain a correlation between gender, age, and the like and keywords associated with tastes. Allow corrections to fit the overall marketing.

In the system of the fourth invention, the user (10
002) based on the authentication result.
Means (40008) for determining whether 2) is the first user of the conference room, and the user (10002)
Is found to be the first user of the room,
Profile (40004) of the user (10002)
(50008) for displaying a page requesting the user.

The basic configuration and operation of the Internet conference room service system according to the present invention will be described below with reference to FIG. In the present invention, basically, a conference room service (30001) using the Internet conference room (20001) is one of the well-known services provided by the Internet (2000), (10002) (50
001) is stored in the storage device (50002) of the conference room service (30001) by the conference room (20001). At this time, it is necessary to return the result to the user (10002). At that time, the content of the remark is formatted and returned, and at the same time, the banner advertisement (20002) is also returned. In the present invention, in this part, when the content is stored in the storage device (50002), the vocabulary analysis system (40001) analyzes the comment content at the same time or at an independent timing.

The vocabulary analysis system (400) used in the present invention
01) may be of any type, but a simple example is a combination of a word extraction device and an appearance frequency dictionary of the extracted words. The extraction operation of the keyword (40003) is performed, for example, as follows. The word W is extracted from the comment content. Then, the number of words appearing in the comment content is set to Wn. Also, when the appearance frequency of a generally known word W is Wp,
The product

[0024]

[Mathematical formula 1] Wn * Wp is set to the point Pw of the word, and from the result of rearrangement in descending order of Pw, a keyword (40003) appropriate as a topic of the comment content is adopted. (Of course, other semantics may be considered, but the only purpose is to extract the keyword.) On the other hand, when providing the banner advertisement (20002), the advertisement provider specifies the keyword. Have them specified at the same time. Then, a pair of the keyword and the banner advertisement (20002) is registered in the keyword / advertisement dictionary (40002).
Therefore, if the keyword (40003) is determined,
An appropriate advertisement can be selected from the keyword / advertisement dictionary (40002). If there is no appropriate advertisement, a keyword with the next highest point is selected, or if the keyword is not a point keyword that satisfies a certain standard, a default banner advertisement is displayed. The above operation is an operation of one embodiment of the first aspect of the present invention.

When the banner advertisement (20002) is clicked, a CGI (Common Gateway Interface) program is prepared in the URL notation of the hyperlink destination. At this time, the ID of the conference room and the keyword (40003) obtained from the keyword / advertisement dictionary are added. At the end of URL notation when adding? , And if it is written after that, it is a normal URL notation, so it is okay without causing an error. After that, the CGI (Common Gateway
Interface) When the program increases the counter corresponding to the keyword and returns the result, the URL of the banner advertisement destination may be returned along with the keyword Location. The above operation is an operation of one embodiment of the second aspect of the present invention.

[0026]

As is apparent from the detailed and specific description above, according to the first aspect of the present invention, since the contents of remarks are reflected one by one, it is possible to provide an advertisement according to a topic. In claim 2, a banner advertisement (20002)
Is displayed from the ones that have been clicked on, so the probability that the user (20002) is interested is high, so that it is possible to increase the possibility of providing an advertisement that matches the taste, In claims 3 and 4 of the present invention, since the relationship between the contents of the profile (40004) and the actual user preference is obtained, the information obtained from claim 2 has been corrected to better suit the overall marketing. It has become possible to provide advertisements.

[Brief description of the drawings]

FIG. 1 is a diagram showing a basic configuration of an Internet conference room service system of the present invention.

FIG. 2 is a diagram showing a flow until a banner advertisement is displayed in the Internet conference room service system of the present invention.

FIG. 3 is a diagram showing a sample example of a keyword / advertisement dictionary used in the Internet conference room service system of the present invention.

[Explanation of symbols]

 10001 service provider 10002 user 10004 sponsor 20000 internet 20001 internet conference room 20002 banner advertisement 30001 internet conference room service 30008 user profile data 40001 vocabulary analysis system 40002 keyword / advertisement dictionary 40003 keyword 40004 user profile 40005 click counter 40006 user profile counter 40008 authentication storage means 40009 authentication request means 50002 storage means 50008 display means

Claims (4)

[Claims] 1. A conference room service system having means for providing a banner advertisement (20002) to a user (10002) of an Internet conference room (20001) of a service provider (10001) of the Internet (20000). An Internet conference room service (30001) system characterized by having the following means (1) and (2); (1) a vocabulary analysis system (40001) based on the contents of statements made in the Internet conference room (20001) And (2) a vocabulary analysis means including a keyword / advertisement dictionary (40002) for selecting a banner advertisement content that matches the extracted keyword (40003). 2. The keyword / advertisement dictionary (40002) further includes a counter (40005) for counting the number of times the user (10002) clicks on the banner advertisement (20002) as a count value. 2. The internet conference room service system according to 1. 3. A user profile (40004) when the counter (40005) obtains the count value.
3. The Internet conference room service system according to claim 2, wherein the information is recorded at the same time, and a counter (40006) is prepared for each item of the profile, and a counter value is obtained for each item. 4. A means (400) for requesting authentication of a user (10002) of the Internet conference room service system.
09), based on the result of the authentication, the user (1000
Means (40008) for determining whether 2) is the first user of the conference room, and the user (10002)
Is found to be the first user of the room,
Profile (40004) of the user (10002)
4. The Internet conference room service system according to claim 3, further comprising means (50008) for displaying a page requesting the user.