JP2002259741A - Auction system for commercial frame, auction method for commercial frame, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an auction system for a commercial frame that can reduce a load of sponsor selection. SOLUTION: A broadcasting station registers a program frame and a commercial frame, and a user enters for the commercial frame. The content of the entry is provided for a broadcasting station side device 9 by a Web server 6 so as to be used in given processing for sponsor selection in the broadcasting station.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for soliciting commercials for television programs, and more particularly to support for selecting providers.

[0002]

2. Description of the Related Art Conventionally, in recruiting sponsors of a program at a television station or the like, a salesperson belonging to the broadcast station has explained the contents of the program to prospective customers and received inquiries regarding commercial provision. On the other hand, with the increase in the number of channels associated with digital broadcasting in recent years, it is expected that the labor for recruiting sponsors will be enormous, and there is a need for an infrastructure that reduces the burden of selecting sponsors who are commercial providers.

[0003]

As described above, the conventional method for recruiting commercials has a problem in that the business burden increases as the number of commercial slots increases.

The present invention has been made in view of the above circumstances, and has as its object to provide a commercial frame auction system that can reduce the burden of sponsor selection.

[0005]

In order to solve the above-mentioned problems of the prior art, the invention according to claim 1 is an auction system, which stores frame information defining a commercial frame received from a broadcasting station. Database, means for receiving applications for commercial broadcasting for each slot from members registered in advance, means for managing information on the applications,
Means for providing the information on the application to the broadcasting station side and subjecting the broadcasting station side to a predetermined process for selecting a member who actually provides commercials on the broadcasting station side.

According to a second aspect of the present invention, there is provided an auction system according to the first aspect, wherein the frame information includes information on a broadcast date and time and the application is accepted. Is to close the application a predetermined number of days before the broadcast date and time, and accept only applications before the deadline.

According to a third aspect of the present invention, there is provided the auction system according to the first or second aspect, wherein the means for accepting the application includes a program for a program corresponding to a commercial slot. The application is to be received in at least one of a batch application that applies collectively for a predetermined period unit related to the broadcast and a spot application that applies only to a commercial frame on a specific day.

According to a fourth aspect of the present invention, there is provided an auction system according to any one of the first to third aspects, wherein the quota information includes an application condition for the quotation. Means for receiving the application,
The application is accepted only when the content of the application received from the member side satisfies the application condition regarding the frame related to the application.

According to a fifth aspect of the present invention, there is provided an auction system according to any one of the first to fourth aspects, wherein the slot information is a program corresponding to the slot. Wherein the means for receiving the application acquires the content attribute information of the commercial to which the application is applied, and the means for providing information on the application includes the program content attribute information and the content attribute information of the commercial. Based on the relationship, the information on the application is ranked and provided.

Further, in order to solve the problem of the above-mentioned conventional example, the invention according to claim 6 is a method for auctioning, comprising: obtaining a frame information defining a commercial frame from a broadcast station side; To the member side registered in advance, the step of receiving an application for commercial broadcasting for each frame from the member side, and providing the information on the application to the broadcasting station side to actually provide the commercial Providing a predetermined process for selecting a member on the broadcast station side.

According to a seventh aspect of the present invention, there is provided a commercial frame auction program executed by a computer, wherein frame information defining a commercial frame is obtained from a broadcast station. A procedure for providing the acquired slot information to the member registered in advance, a procedure for receiving an application for commercial broadcasting for each slot from the member, and providing information on the application to the broadcasting station. Then, a procedure for performing a predetermined process for selecting a member that actually provides commercials on the broadcast station side is included.

[0012]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiment 1 An embodiment of the present invention will be described with reference to the drawings. As shown in FIG. 1, the auction system 1 according to the present embodiment includes a user database (user DB) 2, a program frame database (PDB) 3, and a commercial frame database (CD).
B) 4, an entry management database (EDB) 5,
It is basically composed of a Web server 6 and a mail server 7. The auction system 1 is connected to a user device 8 and a broadcast station device 9 via the Internet. Here, a user refers to a company or an individual providing commercials. Here, the Web server 6 implements means for receiving an application for commercial broadcast of the present invention, means for managing application-related information, and means for providing application-related information. The program frame database 3 and the commercial frame database 4 correspond to the database of the present invention.

As shown in FIG. 2, the user database 2 manages user information (A) and a plurality of registered commercial information (B) for each user (member). The user information includes a user ID, a user name, a password, a mail address, and other contact information. The registered commercial information includes a commercial identifier (CMID) and a product type, respectively, and a product keyword as content attribute information of the commercial.

As shown in FIG. 3, the program frame database 3 uses a program ID uniquely assigned to each program as a key, and a program name and a program genre (news, song program,
Variety, historical drama, animation, etc.), audience prospective attributes (age, gender, occupation, etc. of the target audience), on-air date and time (specific date and time, "Every Tuesday 6 pm-7pm
Time, etc.), the start and end of the broadcast schedule, the lowest entry price as a condition for entry into the commercial frame, the expected audience rating, the program overview, the performers, and keywords as program content attribute information, The number of commercial frames (P) associated with the broadcast of a program and the number of commercials per program (S) are stored in association with each other.

As shown in FIG. 4, the commercial frame database 4 uses the program ID as a key to store commercial frame information (C) for each of a plurality of commercial frames provided during the broadcast of the program identified by the program ID. What you set,
The commercial frame information includes a commercial frame ID,
Entry I that identifies the entry to the commercial slot
Group D and auction status information (auctioning, confirmed, etc.)
And are included. The commercial frame ID includes an ID for each program (hereinafter, referred to as a CM frame ID) and an ID for each commercial (hereinafter, referred to as a sub-frame ID). In other words, there is a plurality of commercials per program, and it is possible to specify anywhere in the entire program (designation by CM frame ID), and to specify that the program should be broadcast at a predetermined timing in the entire program (designation by sub-frame ID) ) And is possible.

As shown in FIG. 5, the entry management database 5 includes a reception number, a program ID and a commercial frame ID (including one of a CM frame ID and a sub-frame ID) for which an entry (application) has been made. The ID of the user who made the entry, the commercial ID for identifying the entity of the commercial, the score information as the selection criterion, the amount of the entry, and the information of the date and time of reception are stored in association with each other. The information managed in the entry management database 5 corresponds to the information on the application of the present invention.

The Web server 6 performs an authentication process for the user and the broadcasting station, a browsing process for a program frame and a commercial frame,
An entry process and an auction process are performed. Specifically, the processing of the Web server 6 is performed by CGI (Common Gateway I).
This is realized by using a program using Java (Nterface), Java, or the like, and the specific processing will be described later in detail.

The mail server 7 transmits a mail having a predetermined text to a user selected from the user database 2 based on an instruction input from the Web server 6. This e-mail is specifically transmitted when there is no entry in the commercial space being recruited, and its text is extracted from the program frame database 3 and the commercial frame database 4 for the template shown in FIG. And the combined information.

The user device 8 and the broadcast station device 9 are general personal computers, and are Netscape Navig.
web browser such as ator (trademark) is installed,
Using this Web browser, communication is performed with the Web server 6 of the auction system 1 via the Internet.

Here, the contents of the specific processing of the Web server 6 will be described. First, the authentication processing of the Web server 6 will be described. The Web server 6 includes a user device 8
Alternatively, upon receiving a request for a homepage from the Web browser of the broadcast station side device 9, a login screen as shown in FIG. 7 is provided as the homepage. The user (user) of the user-side device 8 inputs predetermined contents in the first columns for inputting the user name and the password in FIG. 7A and clicks the login button (C). I do. Also, the user of the broadcast station side device 9 (the person in charge of the broadcast station) inputs the user name and the password in the second columns for inputting the user name and password in FIG. Here, a user authentication process is assigned to the login button (C), and an authentication process for a broadcast station staff is assigned to the login button (D).

In the user authentication process, the Web server 6 acquires the user name and password entered in the first column, refers to the user database 2, and searches for a user name that matches the user name. Then, when the password associated with the matching user name is compared with the password obtained from the first column and they match, the browsing process of the program frame and the commercial frame is started.

On the other hand, in the authentication process of the person in charge of the broadcast station, the We
The server b compares the user name and password entered in the second column with the preset user name and password of the person in charge on the broadcast station side, and starts the setting process if they match. Here, the setting process includes a registration process of a program frame and a commercial frame, a registration process of a deadline, and the like. Specifically, when registering a program frame, the Web server 6 stores a Web page including a weekly program table as shown in FIG.
To provide. In this weekly program table, an information registration screen as shown in FIG. 9 is linked for each frame defined by the day of the week and the time zone.

By operating on this information registration screen, the broadcast station staff can operate the program name, genre, viewer's expected attribute, on-air date and time, scheduled broadcast time, minimum entry price, expected audience rating, program outline, List, keywords representing the image of the program, and the number of commercial slots (number of broadcasts P
And the number of sub-frames S). The Web server 6 receives these inputs. The Web server 6 issues a program ID for this program, registers the program information in the program frame database 3, and issues a CM frame ID and a sub-frame ID corresponding to the number of sub-frames. It is registered in the commercial frame database 4 in association with the ID.

Next, a description will be given of a process in which the Web server 6 generates a page indicating a program frame and a commercial frame and provides a browsing screen of a program (or a commercial frame) to be entered. The Web server 6 provides a status confirmation screen as shown in FIG. 10 to the authenticated user. On this status confirmation screen, commercial broadcasting sub-frames for each program are displayed in a list, and each sub-frame is displayed in a mode (for example, color-coded for each status) according to the status of the auction. Further, in the column of each program, a Web page displaying detailed information as shown in FIG. 11 is linked. This Web page provides the information entered on the information registration screen of FIG. FIG.
On one Web page, a link button for requesting an entry is arranged (X). And Web server 6
Starts entry processing when this link button (X) is clicked.

Next, the entry processing of the Web server 6 will be described. In the entry processing, the Web server 6
A menu screen for entry as shown in FIG. 12 is provided (FIG. 12). In the present embodiment, a “spot entry” that makes an entry for a specific frame at a certain date and time, a “day of the week / time zone entry” that makes an entry in a specific time zone of a specific day of the week regardless of the content of the program, At the time of each broadcast, entry can be made in one of the modes of “program batch entry”, and in the menu screen of FIG. 12, the form in which the entry is made is selected.
In addition, as the information related to the commercial to be broadcast, the commercial itself, the product type and the product keyword advertised by the commercial are registered in advance by the user, and are registered in the user database 2 together with the commercial ID (CMID). It is assumed that

When the button of the spot entry is clicked, the Web server 6 transmits the Web entry as shown in FIG.
Provide page b. When the user enters the user name and password here and clicks the “OK” button,
A screen for inputting detailed information for entry is provided (FIG. 14). The user inputs the commercial ID (CMID) registered in advance on the Web page of FIG. 14 and the entry amount, and clicks the entry button (Y). The feature of this embodiment is that the CMID
Is input, the user database 2 is searched for information related to the user using the user name input on the Web page in FIG. 13 as a key, and the commercial registered in advance by the user is identified by the CMID. Search as a key to extract the product type and keyword of the commercial, and if there is an entry of the same product type in a sub-frame belonging to the same program, notify the fact as "There is an entry for a similar product" It is to be. Also,
When the user is a corporation, it is also preferable to set the type of business of the user in the user database 2 and notify when a user of the same type of business is entering a sub-frame of the same program. is there. It is also preferable that the auction status of the recent program concerned is displayed as a reference on the detailed information input screen of FIG.

When the day / time zone entry is clicked, the user is requested to enter a user name and a password.
After acquiring the user name, the Web server 6 provides a screen for inputting the day of the week, the time zone, the period during which commercial broadcast is desired, and the unit price of the entry, as shown in FIG. Further, when the button of the program batch entry is clicked, the user is requested to input a user name and a password, and after acquiring the user name, a screen for searching for a program is displayed as shown in FIG. The Web server 6 searches the program frame database 3 in response to designation of a search key such as information on viewer prospects, and displays a list of program search results (FIG. 17). Then, a button for selecting which program frame is to be entered from the list and an entry field for the unit price of the entry are displayed, and the designation of the program frame and the input of the unit price are accepted. Although only the frame of the program is displayed here, it is also preferable that the designation is received for each sub-frame included in the program.

Entries (program ID and commercial frame ID (CM) made by any of these spot entry, day / time zone entry, and program frame entry methods
(Including either the frame ID or the sub-frame ID), the ID of the user who made the entry, the commercial ID for identifying the entity of the commercial, the amount of the entry, the date and time of reception, etc.)
Are registered in the entry management database 5 using the reception number issued by the Web server 6 at the time of reception as a key. Here, for the entered commercial, the Web server 6 acquires from the user database 2 the product keyword associated with the commercial ID (CMID). Also, for the program in which the entry has been made, the keyword of the program stored in the program frame database 3 is obtained, and the product keyword is compared with the keyword of this program, and based on how many matches are found. Calculate the score. Specifically, this score is set to be higher as the number of coincident objects increases. Then, the Web server 6 registers the score in the entry management database 5 as a selection criterion. If the unit price or the like input at the time of these entries is less than the entry minimum price registered in advance by the person in charge of the broadcasting station, that fact may be displayed and the entry may not be accepted. .

Further, the Web server 6 performs a process of presenting an entry to a person in charge of the broadcast station as an auction process, and this process will be described below. In the auction process, the Web server 6 authenticates the person in charge of the broadcast station, and then, for example, sets the highest price among the users who are currently associated with each program in the weekly program table, as shown in FIG. The attached user name is displayed as a representative. In the column of each program, a Web page for detailed display as shown in FIG. 19 is linked. On this Web page, among the users who are currently entering for each sub-frame related to the designated program, the representative name selected based on a predetermined criterion, the entry amount of the representative name, the score, and the form of entry Is displayed in a list.

More detailed information is linked to the character string of each sub-frame ID (FIG. 20), and a list of users who have entered the sub-frame (user name, entry amount, score) , Entry form, etc.) are provided. And
A check box (Z) is provided in association with each entry. By checking this and clicking a “confirm” button, a report that the provision of the commercial has been confirmed is made by e-mail or the like. Note that the list shown in FIG. 20 can be sorted and displayed in the order of points and prices, and the selection in FIG. 19 is based on points or prices specified in advance.

As described above, in the present embodiment, the user competes with the program registered by the person in charge of the broadcasting station and the commercial frame broadcasted in the program for the broadcast right of the commercial in the frame. And the broadcaster's staff is W
Using the web browser, the user can refer to the entry and select an appropriate commercial based on whether or not the keyword matches the keyword representing the image of the program, the price of the broadcast right (the amount of the entry), etc., and select the sponsor. Burden is reduced.

The Web server 6 refers to the type of business of each user entered during the auction process and the type of commercial target product, and if there is a match, color-codes the entry with the match. It is highlighted by flashing. This prevents commercials of multiple competing companies from being broadcast continuously or commercials of the same type of product from different sources being broadcast multiple times in a short period of time, thereby preventing viewers from being confused. .

Further, in the present embodiment, it is preferable that the deadline date and time of each frame is acquired from the person in charge of the broadcasting station, and that the entry after the date and time has passed is not accepted. As a result, the commercial content can be determined with a margin with respect to the broadcast date and time.

When a predetermined deadline date and time arrives for each commercial slot, if there is no entry in the commercial slot, the Web server 6 notifies the broadcast station staff of the entry. Then, the user is prompted to change the minimum entry amount (for example, to reduce the entry amount by a predetermined amount). When the minimum entry amount is changed, the changed amount is registered in the program frame database 3 as the minimum entry amount. When the user inquires whether or not to transmit an entry invitation e-mail, and receives a transmission instruction, a Web page as shown in FIG. 21 is provided to input a search key such as a company name, a business type, and a product type. Accept.

Then, the Web server 6 refers to the user database 2 using the search key input on the Web page shown in FIG. 21, and displays a list of users obtained as a result of the search (FIG. 21). 22). Then, an entry invitation mail as shown in FIG. 6 is generated and output to the mail server 7 for transmission to the user selected from the list.

[0036]

According to the present invention, an application for commercial broadcast for each frame is received from a registered user in advance by using a database for storing frame information defining commercial frames received from a broadcast station. Therefore, the auction system provides information on this application to the broadcasting station side and performs a predetermined process for selecting members who actually provide commercials on the broadcasting station side, so that the broadcasting station staff does not go to business Broadcasting rights can be provided in commercial slots, and the burden of sponsor selection on broadcasting stations can be reduced.

Further, according to the present invention, the application information is closed in the frame information, and the application is closed a predetermined number of days before the broadcast date and time, and only the applications before the deadline are accepted, so that the danger of airing may be reduced. It is possible to select commercial providers with plenty of time to prevent this, and reduce the burden of selecting sponsors on the broadcasting station side.

Further, according to the present invention, when accepting an application, a batch application for collectively applying for a predetermined period unit related to the broadcast of a program corresponding to a commercial frame, and a commercial application for a commercial frame on a specific day. By accepting an application in at least one of the following formats, and applying this information to the broadcasting station, selecting a sponsor who has applied in the preferred mode according to the broadcasting station's convenience it can.

Further, according to the present invention, the frame information includes the application condition for the frame, and when the application is accepted, when the application content received from the member side satisfies the application condition for the frame related to the application. Only by accepting the application, only the application that satisfies the specified minimum conditions can be referred to.

Further, according to the present invention, the frame information includes the program content attribute information of the program corresponding to the frame, and when accepting the application, obtains the content attribute information of the commercial targeted for application, By providing prioritized application information based on the relationship between the program content attribute information and the commercial content attribute information, the selection of commercials according to the program content is supported, and the burden of sponsor selection is reduced. .

[Brief description of the drawings]

FIG. 1 is a configuration block diagram of an auction system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram illustrating an example of a data structure of a user database 2.

FIG. 3 is an explanatory diagram illustrating an example of a data structure of a program frame database 3.

FIG. 4 is an explanatory diagram illustrating an example of a data structure of a commercial frame database 4.

FIG. 5 is an explanatory diagram illustrating an example of a data structure of an entry management database 5.

FIG. 6 is an explanatory diagram showing an example of a mail transmitted from the auction system.

FIG. 7 is an explanatory diagram illustrating an example of a Web page for login provided by the Web server 6.

FIG. 8 is an explanatory diagram illustrating an example of a Web page provided by the Web server 6 for program registration.

FIG. 9 is an explanatory diagram showing an example of a Web page provided by the Web server 6 for program registration.

FIG. 10 is an explanatory diagram illustrating an example of a Web page for an entry provided by the Web server 6.

FIG. 11 is an explanatory diagram illustrating an example of a Web page for an entry provided by the Web server 6.

FIG. 12 is an explanatory diagram illustrating an example of a Web page for selecting an entry mode provided by the Web server 6.

FIG. 13 is an explanatory diagram illustrating an example of a Web page for a spot entry provided by the Web server 6.

FIG. 14 is an explanatory diagram illustrating an example of a Web page for a spot entry provided by the Web server 6.

FIG. 15 is an explanatory diagram illustrating an example of a Web page provided by the Web server 6 for a day / time zone entry.

FIG. 16 is an explanatory diagram showing an example of a Web page for a batch entry provided by the Web server 6.

FIG. 17 is an explanatory diagram illustrating an example of a Web page for a batch entry provided by the Web server 6.

FIG. 18 is an explanatory diagram illustrating an example of a Web page provided to the broadcast station side by the Web server 6.

FIG. 19 is an explanatory diagram illustrating an example of a Web page provided by the Web server 6 to a broadcast station.

FIG. 20 is an explanatory diagram illustrating an example of a Web page provided to the broadcast station side by the Web server 6.

FIG. 21 is an explanatory diagram illustrating an example of a Web page for distribution of an invitation e-mail provided by the Web server 6.

FIG. 22 is an explanatory diagram illustrating an example of a Web page for distribution of an invitation e-mail provided by the Web server 6.

[Explanation of symbols]

1 auction system, 2 user database, 3 program space database, 4 commercial space database, 5
Entry management database, 6 Web server, 7 mail server, 8 user side device, 9 broadcast station side device.

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Claims (7)

[Claims] 1. A database for storing frame information defining commercial frames received from a broadcast station, a means for receiving an application for commercial broadcasting for each frame from a member registered in advance, and information on the application. An auction system comprising: a managing means; and a means for providing information on the application to the broadcasting station side and performing a predetermined process for selecting a member who actually provides commercials on the broadcasting station side. . 2. The method according to claim 1, wherein the frame information includes information on the broadcast date and time, and the means for receiving the application closes the application a predetermined number of days before the broadcast date and time, and receives only applications before the deadline. 1. The auction system according to 1. 3. The means for accepting an application includes: a batch application for collectively applying for a predetermined period unit related to the broadcast of a program corresponding to a commercial frame, and a spot application for applying only for a commercial frame on a specific day. 3. The auction system according to claim 1, wherein the application is accepted in at least one of the following modes. 4. The frame information includes an application condition for the frame, and the means for accepting the application only applies when the content of the application received from the member side satisfies the application condition for the frame related to the application. The auction system according to any one of claims 1 to 3, wherein the application is accepted. 5. The frame information includes program content attribute information of a program corresponding to the frame, wherein the means for accepting the application acquires the content attribute information of the commercial that has been applied for, and The auction according to any one of claims 1 to 4, wherein the providing means ranks and provides the information on the application based on a relationship between the program content attribute information and the commercial content attribute information. system. 6. A step of obtaining frame information defining a commercial frame from a broadcast station side, a step of providing the obtained frame information to a member registered in advance, and a commercial for each frame from the member side. Receiving a broadcast application, and providing the information on the application to the broadcasting station side and subjecting the broadcasting station to a predetermined process for selecting a member to actually provide commercials on the broadcasting station side. How to auction. 7. A procedure for acquiring, from a broadcast station, frame information defining a commercial frame, a procedure for providing the acquired frame information to a member registered in advance, Receiving the application for commercial broadcasting every time, and providing the information on the application to the broadcasting station side and providing the broadcasting station side with a predetermined process for selecting a member to actually provide commercials, A commercial auction program featuring: