JP2002245279A - Mediation service system and mediating service method for electronic-mail advertising business - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system, enabling an advertising company to distribute electronic advertisements through a suitable medium company, and setting up a suitable charge in response to the advertisement. SOLUTION: This mediating service system is composed of plural tie-up companies 2, etc., an advertising company 3, and a mediation company 1 interposed between the plural companies 2 with tie-ups, etc., and the advertising company 3. The mediation company 1 is provided with a database 11 for managing membership information 21a indicated from each tie-up company of a cooperation partner, a guiding information creating means 12 for analyzing the contents of the membership information 21a and creating guiding information 11a, including the member profiles of the tie-up company 2, and a matching means 13 for matching a specific tie-up company 2 with the advertising company 3 by using the created guiding information 11a.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mediation service system in an e-mail advertisement business for distributing an e-mail advertisement carrying an advertisement of an advertiser company through a database holding company having an e-mail distribution path to registered members. .

[0002]

2. Description of the Related Art In recent years, the Internet has spread to households, and products and services are traded through Web sites.
Gazette activities are being actively conducted on a worldwide scale. Web
When using the site, for example, products and services, corporate images, etc. can be effectively and widely appealed to users using voices and images, printing and delivery costs can be reduced, and the latest information can be immediately provided. There are advantages. Also, since the Internet is a user-driven medium via a computer, it is important to publicize the website that informs users of a Web site built on the Internet, and the Internet advertising business that attracts customers to the Web site attracts attention. Are gathering.

[0003] In Internet advertising, animation-type advertisements are posted on popular websites on the Internet,
Clicking on this will cause banner ads to jump to the advertiser company's website, text ads that will be posted with only one line of text instead of the animation, and regular subscriptions to registered members of publishers There are e-mail advertisements that send e-mails containing advertiser's advertisements on a regular or irregular basis, especially e-mail advertisements because they can deliver advertisements directly to mailboxes targeted at excellent members of publishers. A reliable response effect is obtained, and it is expected that more members will visit the Web site of the advertiser based on the access information attached to the e-mail advertisement. The access information attached to the e-mail advertisement is displayed as a clickable character string starting with "http: //", and when this is clicked, the browser of the member terminal that received the e-mail automatically starts up ,
This is information for displaying the Web page of the advertiser site indicated by the URL.

[0004]

By the way, in such an e-mail advertisement business, the members of the distribution destination are, of course, limited to registered members known by the publisher, Always use the right publisher,
E-mail advertisements could not be delivered to the appropriate target members, and there was a certain limit to improving responsiveness.

[0005] In addition, since the response by the e-mail advertisement is directly sent to the advertiser's Web site without going through the media company, at present, the advertiser company measures the response effect by itself, for example, the banner advertisement. In this case, the publisher did not submit a report on the number of clicks, etc., and the fee was fixedly determined regardless of the response effect.

The present invention has been made in view of such a situation, and in an e-mail advertisement business, an advertiser company can distribute an e-mail advertisement through a more appropriate media company, and further measures a response effect. And a system capable of setting an appropriate fee according to the response.

[0007]

That is, the present invention provides a plurality of database holding companies having a member database for managing a distribution route of e-mail to registered members of the company via the Internet, and a company product or service. Set up a Web site on the Internet and intervene between advertisers who wish to directly deliver e-mail advertisements with access information to the Web site to registered members of other companies that meet their needs. An intermediary service system for an e-mail advertisement business that introduces a database holding company that can expect a high response to the advertiser company as an e-mail advertisement media company, wherein the intermediary company is Companies that tie up with the database (hereinafter referred to as "tie-up companies") A database that manages the member information presented from the user, a guide information creating unit that operates a computer system equipped with the database, analyzes the contents of the member information, and creates guide information including a member profile of the tie-up company. A matching means for matching a specific tie-up company to an advertiser company using the created guidance information, and providing a registered member of the tie-up company designated by the advertiser company to the advertiser via the Internet. An intermediary service system for an e-mail advertisement business is provided, which includes means for distributing an e-mail advertisement on which an advertisement of a company is posted (hereinafter, referred to as an "e-mail advertisement of an advertiser company").

In such an intermediary service system, an appropriate tie-up company is introduced to an advertiser company along with guidance information including a member profile, and the advertiser company receives a high response from the introduced tie-up companies. Companies that have prospective members can be selected based on the advice of the intermediary company, which is expected to be more cost-effective, and for tie-up companies, e-mail advertisements desired by members can be delivered. It is expected that higher member satisfaction will be obtained.

[0009] Here, the information of the tie-up company managed by the computer system of the intermediary company has a company segment that is extracted as a marketing target based on the products or services handled by each tie-up company,
In a system including a designating means for designating the corporate segment as a distribution source of an e-mail advertisement, an advertiser company can request distribution to a more appropriate target company based on the corporate segment.

[0010] In addition, in a system provided with a means for adding a greeting to an e-mail advertisement to introduce an advertiser company to a tie-up company, it is possible to remove a member's distrust of an advertisement from an unexpected company. High response to the e-mail advertisement is expected.

[0011] Further, in a system in which member information has a member segment extracted as a marketing target based on the attribute or action history of the member and the member segment is specified as a distribution destination of an e-mail advertisement, , It is possible to narrow down to more appropriate target members.

[0012] Further, in a system in which member segments extracted based on the purchase history of members are ranked according to the purchase history, and there is provided designation means for designating the rank as a distribution destination of an e-mail advertisement, E-mail advertisements can be distributed to members who can expect a high response more reliably.

[0013] Further, a means for experimentally distributing a small number of e-mail advertisements to registered members of one or more designated tie-up holding companies is provided, and additional distribution is performed according to the response effect of the test distribution. In the system where the presence or absence of the tie-up and the distribution fee are set, the most appropriate tie-up company can be efficiently found at low cost. The test distribution is a preferred embodiment in which an e-mail advertisement is distributed to randomly extracted members among the registered members of the tie-up company, in that potential members can also be extracted as targets. It is.

[0014] Further, the computer system of the intermediary company is provided with a WWW server for managing a response measurement site established on the Internet, and a copy page obtained by copying the original Web page of the advertiser company on the WWW server. And one or more corresponding to each designated tie-up company, and to the e-mail advertisement delivered from each tie-up company, add access information to the copy page corresponding to the tie-up company. In the system for measuring the response effect for each designated tie-up company by grasping the action history of the member who accessed each copy page of the response measurement site, Can set an appropriate fee according to the response effect measured by .

The computer system of the intermediary company is provided with a WWW server for managing a response measurement site established on the Internet, and a copy page obtained by copying the original Web page of the advertiser company on the WWW server. , And to the e-mail advertisement delivered from each tie-up company, access information to the copy page of the response measurement site is added together with an identification tag for identifying the tie-up company, and the WWW The server measures the number of clicks for each tie-up company by determining the identification tag received from the terminal of the member accessing the copy page of the response measurement site. Send the member's action history information at the same time as sending, then In a system that measures a response effect for each designated tie-up company by comparing past action histories transmitted from the member terminal with the action, at least one copy is stored in the WWW server of the intermediary company. By holding the page, the response effect can be measured, the load on the WWW server can be reduced, and the response effect can be efficiently measured at lower cost.

[0016] Further, the computer system of the intermediary company is provided with a WWW server that manages a response measurement site established on the Internet, and the WWW server holds access information to the Web site of the advertiser company. E-mail advertisements distributed from each tie-up company are added with access information to the WWW server, together with an identification tag for identifying the tie-up company, and the WWW server provides the member with access to the server. By determining the identification tag received from the terminal,
In addition to measuring the number of clicks for each tie-up company, the advertiser company's Web
At the same time as transmitting the access information to the site, the information of the activity history of the member is transmitted, and with the subsequent activity of the member on the Web site, the past activity history transmitted from the member terminal via the Web site is displayed. By matching,
In the system for measuring the response effect for each designated tie-up company, there is no need to have the WWW server hold a copy page obtained by duplicating the original Web page of the advertiser company. The response effect is measured efficiently.

The e-mail advertisement according to the present invention is preferably a direct mail type e-mail advertisement in which almost the entirety of a mail screen to be distributed is used as an advertisement space of a specific advertiser company.

It is preferable that the advertisement is distributed only to registered members who have obtained consent for the advertisement distribution in advance.

According to a special arrangement between the intermediary company and the tie-up company, based on the distribution route information of the e-mail of the member deposited from the tie-up company,
A system that provides means for delivering e-mail advertisements from advertiser companies enables the brokerage company to deliver e-mails to tie-up companies even in situations where they cannot be delivered, making the e-mail advertisement business flexible. Is imparted.

Further, the present invention provides a web site that provides a company product or service with a plurality of tie-up companies that have a member database that manages the distribution route of e-mail to registered members of the company via the Internet. And an intermediary company between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the website to registered members of other companies that meet their needs. An intermediary service method for an e-mail advertisement business for introducing a tie-up company that can expect a high response to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet. And a WWW server for the advertiser company. A single or a plurality of copy pages obtained by duplicating the Web page of each of the designated tie-up companies are held in correspondence with each designated tie-up company, and an e-mail advertisement distributed from each tie-up company corresponds to the tie-up company. The access information to the copy page is added, and the WWW server grasps the action history of the member who has accessed each copy page of the response measurement site, so that the response effect for each designated tie-up company can be improved. Also provided is a mediation service method for an e-mail advertisement business characterized by measuring.

In such an intermediary service method,
As with the above-described mediation service system, an appropriate fee can be set according to the response effect measured by the mediation company.

Further, the present invention provides a Web site that provides a company product or service with a plurality of tie-up companies that have a member database that manages the distribution route of e-mail to registered members of the company via the Internet. And an intermediary company between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the website to registered members of other companies that meet their needs. An intermediary service method for an e-mail advertisement business for introducing a tie-up company that can expect a high response to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet. And a WWW server for the advertiser company. And a copy page obtained by duplicating the Web page of the above, and in the e-mail advertisement distributed from each tie-up company, the access information to the copy page of the response measurement site is identified by an identification tag for identifying the tie-up company. WW
The W server measures the number of clicks for each tie-up company by discriminating the identification tag received from the member terminal accessing the copy page of the response measurement site. The response effect is measured for each specified tie-up company by transmitting the activity history information of the member at the same time as the transmission of the member, and comparing the past activity history transmitted from the member terminal with the subsequent activity. The present invention also provides an intermediary service method for an e-mail advertisement business.

In such a mediation service method,
As in the above-described intermediary service system, the response effect can be measured by holding at least one copy page in the WWW server of the intermediary company, the load on the WWW server is reduced, and the response effect is efficiently measured at lower cost. .

[0024] The present invention also provides a web site that provides a company product or service with a plurality of tie-up companies having a member database that manages the distribution route of e-mail to registered members of the company via the Internet. And an intermediary company between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the website to registered members of other companies that meet their needs. An intermediary service method for an e-mail advertisement business for introducing a tie-up company that can expect a high response to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet. And a WWW server for the advertiser company. Causes held access information to bets, the electronic mail advertisement distributed from the tie-up company, the access information to the WWW server in advance in addition to identification tags and accompanied identifying the tie ups, the W
The WW server measures the number of clicks for each tie-up company by discriminating the identification tag received from the member terminal accessing the server, and, in addition to the accessed member terminal, sends the advertiser company's Web site Information of the member's action history is transmitted at the same time as the access information to the web site, and the past action history transmitted from the member terminal via the web site is collated with the subsequent member's action on the web site. By doing so, there is also provided an intermediary service method for an e-mail advertisement business, in which a response effect is measured for each designated tie-up company.

In such an intermediary service method,
Similar to the above-described mediation service system, there is no need to have the WWW server hold a copy page obtained by copying the original Web page of the advertiser company, and the response effect can be measured more efficiently at lower cost.

The WWW server in the above-described mediation service method edits the measured response effect, receives the ID and password from the terminal of the advertiser company that has accessed the response measurement site, collates the ID and the password, and edits the ID and password. Preferably, the response effect is transmitted to the terminal of the advertiser company via the Internet.

Here, a small number of e-mail advertisements are distributed on a trial basis to registered members of the designated tie-up company or a plurality of tie-up companies. In addition, the method of setting the distribution fee makes it possible to efficiently find the most appropriate tie-up company at low cost.

A method of test-distributing an e-mail advertisement to randomly extracted members among the registered members of the tie-up company is preferable in that potential members can be extracted as targets. It is an example.

[0029]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 shows the overall configuration of an intermediary service system S for an e-mail advertisement business according to the present invention. FIGS. 1 to 8 show a first embodiment, FIG. 9 shows a second embodiment, and FIG. In the third embodiment, reference numeral 1 indicates an intermediary company, 2 indicates a tie-up company, and 3 indicates an advertiser company.

An intermediary service system S according to the present invention comprises:
As shown in FIG. 1, a plurality of tie-up companies 2,... Having a member database 21 for managing a distribution route M of e-mail to registered members 4,. We provide goods or services
b site 33A is provided on the Internet I, and registered members of other companies that meet the needs can receive the above-mentioned Web site 33A.
An advertiser company 3 that wishes to directly deliver an e-mail advertisement with access information to A, and an intermediary company 1 interposed between the tie-up company 2 and the advertiser company 3 By introducing the tie-up company 2 which can expect a high response from the intermediary company 1 to the advertiser company 3, the e-mail advertisement 20 of the advertiser company can be efficiently and satisfactorily transmitted through the distribution route M of the tie-up company 2. Is an intermediary service system in the e-mail advertisement business delivered to the registered member 4 that matches with.

The intermediary company 1 operates a database 11 for managing the member information 21a presented by each of the tie-up companies 2 of the partner, and a computer system 15 having the database 11 by operating the same. Member information 21
a guide information creating means 12 for analyzing the contents of a and creating guide information 11a including the member profile of the tie-up company 2, and using the created guide information 11a to identify a specific tie-up company 2 as an advertiser company 3. The present invention introduces an appropriate tie-up company 2 to the advertiser company 3 together with the guidance information 11a, and the advertiser company 3 introduces the introduced tie-up company. 2 is a system in which a company that can expect a high response can be selected based on the advice of the intermediary company 1, and higher cost effectiveness can be expected.

Each tie-up company 2 is a database holding company affiliated with the intermediary company 1, and the member information 21a presented from these tie-up companies 2
Is managed for each tie-up company.

As these tie-up companies 2, database holding companies of various industries that know at least the distribution route of the direct e-mail to the registered members of the company can be applied. An Internet mail-order company that has many members who are comfortable with consuming goods and services and have high motivation to purchase mail-order via the Internet is suitable. The direct distribution route to the registered member managed by the tie-up company 2 is specified by the registered member's e-mail address or the like.

The member information managed by the database 11 preferably includes a member segment extracted as a marketing target based on the attribute or action history of the member as appropriate. In particular, the member segment extracted based on the purchase history of the member is included in the member information. Is a preferred embodiment in which ranking is appropriately performed according to the purchase history.

The member information in the database 11 is
It is updated by the computer system 15 of the intermediary company 1 as appropriate based on the content reported from each tie-up company 2.
Is operated to analyze the contents of the member information, and to generate guide information 11a including the member profile of the tie-up company 2 is provided.

The guide information 11a is created by the intermediary company 1 in advance so as to be used when introducing each tie-up company 2 to the advertiser company 3. For example, a booklet distributed to the advertiser company Data structure recorded on a recording medium such as a pamphlet or a floppy (registered trademark) disk, or a data structure distributed from a server of the intermediary company 1 to a terminal of an advertiser company via a telecommunication line by e-mail or the like. It is constructed and created by operating the computer system 15 of the intermediary company 1 that manages the database 11. The member profile included in the guide information is created based on the member information of each tie-up company 2. For example, as shown in FIG. 2, the age ratio of the members, the gender ratio, the unmarried / married ratio, the connection place (access place) ratio,
The member profile 9 and the like in which the ratios by business type and the like are graphed correspond.

Further, the intermediary company 1 is provided with a matching means 13 for matching the specific tie-up company 2 to the advertiser company 3 using the created guidance information 11a. More specifically, the matching means 13 is used to determine the type of business, products and services of the advertiser company 3, the contents of the requested advertisement manuscript, etc., and the type of business, products and services of the tie-up company 2, and e-mail advertisements. A lot of information including the above-mentioned guidance information 11a such as type, member information, past response information, etc. is used as a judgment element, and a tie-up company 2 which can expect a high response is matched with an advertiser company 3, and the above-mentioned guidance is used. As with the information creating means 12,
The computer system 15 in the intermediary company 1 is operated, and a tie-up company 2 suitable for the computer system is extracted. At the time of the matching, it is also possible to preferentially extract, for example, a tie-up company 2 having a member who has responded to a specific product or service at the request of the advertiser company 3.

The tie-up company information managed by the database 11 of the intermediary company 1 is, as shown in FIG.
Designation means having a company segment extracted as a marketing target based on the products or services handled by each tie-up company, and prior to matching using the guidance information, specifying the company segment as a distribution source of an e-mail advertisement. Those provided are the preferred embodiments. When the corporate segment is designated in advance by the advertiser company 3 as described above, the intermediary company 1 extracts, from the tie-up companies belonging to the designated corporate segment, a company that can expect a high response based on the determination factor. And the advertiser company 3.

The intermediary company 1 thus obtains the guidance information 11a
In addition to the activity of matching the tie-up company 2 to the advertiser company 3 using the guidance information, sales activities and planning for recruiting more advertiser companies 3 on behalf of the tie-up company 2 The advertisement information related to the mediation service system and each tie-up company 2 is referred to as the guide information 11a.
And make proposals to tie-up companies for membership satisfaction and profit acquisition.

When one or more suitable tie-up companies 2 are extracted by the matching means 13 of the intermediary company 1, the guidance information 11a of the extracted tie-up company 2 is presented to the advertiser company 3, which is referred to. Basically, the advertiser company 3 selects the tie-up company 2 on its own initiative. The presentation of the guide means 11a is performed by sending a pamphlet or a floppy disk or by distributing an e-mail according to the form of the guide information described above.
It is also a preferred embodiment to transmit to the terminal 31 of the advertiser company 3 accessing the Web site 14A of the intermediary company 1 via the Internet I. Advertiser company 3
If the intermediary company 1 determines that the tie-up company 2 selected by (1) cannot expect a high response in view of the past performance, another more preferable tie-up company is extracted, and the advertiser company together with its guidance information It is preferable to propose to No. 3.

In the guidance information 11a presented to the advertiser company 3, for example, as shown in FIG. 4, a segment designation column 5 for designating a member segment 50, and as shown in FIG. 5, a rank 60 is designated. When the advertiser company 3 selects a specific tie-up company 2, the advertiser company 3 selects a specific tie-up company 2 based on the information, and the segment 50 and the rank 6 of the preferred member as a distribution target of the advertisement 30 are provided.
It may be configured such that 0 can be specified.

Specifically, according to the segment designation field 5 shown in FIG. 4, the advertiser company 3 determines the attributes of the member who distributes the e-mail advertisement as the marketing target of the advertisement, such as the prefecture, gender, age, etc. In addition, by specifying the member segment 50 such as the total number of purchases, the total purchase amount, and the latest purchase date, the target can be narrowed down.
According to the rank designation field 6 shown in FIG. 6, the advertiser company 3 determines that the total number of purchases F1 to F7 or more and the latest purchase dates R1 to R36.
6 based on the rank table 6a ranked in the order of the highest purchasing power for each combination of each member segment 50.
By specifying 0, the targeting accuracy can be further improved. The designation of these member segments 50 or ranks 60 is made by the intermediary company 1 after passing the suitability examination by the tie-up company 2 described later. Based on such advice, it is preferable to consider the number of distributions and the distribution date.

If the advertiser company 3 requests the intermediary company 1 to designate the tie-up company 2 and request distribution of an e-mail advertisement, the information to that effect is transmitted to the company guide and the advertisement manuscript 30 of the advertiser company 3. In addition, the designated tie-up company 2 is notified from the intermediary company 1 and the tie-up company 2 that has received the notification conducts an aptitude examination as to whether or not the tie-up company 3 can be handled based on the information of the advertiser company 3 and the advertisement manuscript 30 thereof. Done. As a result of the examination, if the handling of the advertisement manuscript 30 is approved, a notice to that effect is given to the advertiser company 3, and a formal contract is concluded between the two, and the e-mail advertisement 20 of the advertiser company is tied up. It is distributed to the terminal 40 of the registered member 4 of the company 2.

The advertiser company 3 discloses the information such as the telephone number, postal code, and name of the member of the advertiser company 3 to the tie-up company 2, and the information is disclosed to the tie-up company 2. It is also possible to collate with the contents of the member database 21 by the system 25 and avoid distribution to overlapping members.

As shown in FIG. 6, the e-mail advertisement 20 to be distributed covers a substantially entire surface of the e-mail screen with a specific advertiser company 3.
Direct mail type e-mail advertisements are preferred as advertising space, but advertising type e-mail advertisements and other forms in which tie-up companies place text advertisements above, below or between e-mail newspaper articles distributed to member terminals It may be.

The e-mail advertisement 20 is an opt-in mail distributed only to registered members who have obtained consent in advance. For the member 4, it is an advertisement from an unexpected company, and it is necessary to remove the distrust. Therefore, as shown in FIG. Is preferably added. In this example, the tie-up company 2 that distributes the e-mail advertisement 20 is provided with the greeting addition means 23, and the e-mail advertisement 20 is displayed at the very beginning. The greeting sentence 7 is added to the place where it is attached.

It is also a preferred embodiment that the advertiser company 3 or the intermediary company 1 is provided with a greeting text adding means, and the greeting text is already added to the advertisement manuscript sent to the tie-up company. In addition, the tie-up company 2 transmitting the e-mail advertisement 20 distributes a guide mail 70 as shown in FIG. 7 to its members in advance, and notifies in advance that the advertisement of the advertiser company will be distributed. This is also a preferred embodiment.

The tie-up company 2 sends the e-mail advertisement 20 of the advertiser company 3 to the member 4 via the Internet I based on the distribution route M managed by the member database 21.
Is provided, and specifically, first, the greeting message adding means 23 described above is used by the advertiser company 3.
The server which adds the greeting 7 to the advertisement manuscript received from and sends the edited e-mail advertisement 20 to the mailbox of each member terminal 40 based on the e-mail address in the member database 21 is the tie-up company 2. Computer system 25.

According to a special arrangement (contract) between the intermediary company 1 and the tie-up company 2, information on the e-mail distribution route M of the member is deposited from the tie-up business 2 to the intermediary company 1. Also, a preferred embodiment is one in which the intermediary company 1 is provided with means for distributing an e-mail advertisement of the advertiser company 3 in place of the tie-up company 2 based on the deposited information.

The fee (distribution fee) of the e-mail advertisement 20 to be paid by the advertiser company 3 varies depending on the tie-up company 2 to be used, the type of the e-mail advertisement, etc., in addition to the number of copies to be distributed and the volume. However, in this example,
It is determined according to the response effect obtained by the distribution.

More specifically, a small number of e-mail advertisements 20 are distributed to registered members 4 of a designated tie-up company or a plurality of designated tie-up companies 2 on a trial basis with a discounted or free distribution fee, and the test distribution is performed. It is preferable that the presence / absence of additional distribution and the distribution fee are set according to the response effect of the tie-up, and that the test distribution be performed on randomly extracted members among the registered members 4 of the tie-up company 2. According to this test distribution, it is possible to efficiently find the most appropriate tie-up company 2, and the fee for discounting or freeing the distribution fee is paid when a formal additional distribution is requested. Is preferred.

As a response measurement system S1 for measuring a response effect, a computer system 15 provided in the intermediary company 1 has a WWW server 14 for managing a response measurement site 14A opened on the Internet I.
Is provided. For example, a case where an advertiser company requests distribution of an e-mail advertisement 20 to three tie-up companies 2 (company A, company B, company C) via an intermediary company will be described as an example. As shown in the figure, copy pages 34a, 34b, 34c obtained by copying the original Web page of the advertiser company 3 on the WWW server 14 of the intermediary company.
Are designated tie-up companies 2, A, B, and C
Each company has a corresponding number,
E-mail advertisements 20, delivered from Company B and Company C to terminals 40 of registered members 4A, 4B, 4C,.
, Access information 8a, 8b, 8c to each copy page corresponding to the tie-up company is added thereto. Further, the WWW server 14 further includes copy pages 34a, 34b, 34c of the response measurement site 14A.
Each of the members 4a, 4b, and 4c who have accessed the activity history is grasped, and the designated tie-up company A,
Response measuring means 26 for measuring the response effect for each of the companies B and C, and the measured response results are totaled,
The tallying screen 28 is provided with a response tallying means 27 for editing.

Then, when the WWW server 14 accesses the response measurement site 14A, the advertiser company 3
When the ID and the password are received from the terminal 31 of the advertiser company 3, the ID and the password are collated, and the edited response effect summation screen is transmitted to the terminal 31 of the advertiser company 3 through the Internet I.

If the advertiser company 3 designates a segment or rank for the distribution destination member, an identifier for identifying the segment or rank is added to the access information, and the WWW is added.
Since the server 14 is provided with a means for recognizing this, the segment or rank of the accessed member 4 can be grasped, and the advertiser company 3 can confirm the response effect for each segment or rank. Of course, this can be used as marketing data elsewhere, and when an additional request is made to the tie-up company 2,
Member segments or ranks with high response can be designated with emphasis.

In this embodiment, the response measurement site 14A is constructed by the WWW server 14 of the intermediary company 1. However, the server of the advertiser company 3 or another company manages the same response measurement site. It may be. In addition, this response measurement system is not only the response effect of the test distribution described above, one or more tie-up companies that received a request for additional distribution from the advertiser company, or a single or multiple tie-up companies that received the request without test distribution Needless to say, the response effects of multiple tie-up companies can also be measured.

The mediation service system of the present invention is not limited to the use of the above-described response measurement system. Advertiser company 3 website 33 linked to each copy page
This is done directly at A, whereby the advertiser company 3 can efficiently acquire new members and improve sales.

The list of members 4 who have delivered the e-mail advertisement 20 is stored in the computer system 25 of the tie-up company 2.
When the advertiser company 3 requests additional distribution, it can be additionally distributed to other members 4 except for the listed members. In addition, it is also possible to continuously deliver e-mail advertisements of other advertisement contents to the same member previously distributed.

Next, a second embodiment of the present invention will be described with reference to FIG.

In the response measurement system S2 according to the present embodiment, a WWW server 14 is provided in a computer system 15 also provided in the intermediary company 1, and the WWW server 14 duplicates the original Web page of the advertiser company 3. A is a designated tie-up company 2 while holding at least one copy page 34
E-mail advertisements 20 delivered from the company, company B, and company C to the terminals 40 of the registered members 4A, 4B, 4C,.
.. Indicates access information 8 to the copy page 34 to which an identification tag for identifying the tie-up company is attached.
a, 8b, and 8c are added, and the WWW server 14 determines the identification tag received from the terminal 40 of the member who has accessed the copy page 34, and
At the same time as transmitting the copy page 34 to the click number measuring means 26d that measures the number of clicks for each of the companies B and C, and the member terminal 40 that has accessed, the information of the member's action history, for example, a cookie, is transmitted. A response measuring unit 26e that measures a response effect for each of the companies A, B, and C by comparing past behavior histories (cookies) transmitted from the member terminal 40 with the action of the member terminal 40;
Aggregate response effects, including measured clicks,
The tallying screen 28 is provided with a response tallying means 27 for editing.

Next, a third embodiment of the present invention will be described with reference to FIG.

In the response measuring system S3 according to the present embodiment, a WWW server 14 is provided in a computer system 15 also provided in the intermediary company 1, and the WWW server 14 has access to the Web site 33A of the advertiser company 3. While holding the information 8d, the e-mail advertisement 20 distributed from the designated tie-up company 2, the companies A, B, and C, to the registered members 4d, 4e, and 4f of each company,
.. Have access information 8a, 8b, 8c to the WWW server 14 attached with an identification tag for identifying the tie-up company, respectively.
The server 14 includes a click number measurement unit 26d that determines the identification tag received from the terminal 40 of the member 4 that has accessed the WWW server 14 and measures the number of clicks for each of company A, company B, and company C. At the same time as transmitting the access information 8d to the website 33A of the advertiser company to the accessed member terminal 40, the information of the activity history of the member 4 such as a cookie is transmitted, and the member 4 in the website 33A thereafter is transmitted. By comparing the past action history (cookie) transmitted from the member terminal 40 via the website 33A with the action, the companies A and B
There are provided a response measuring unit 26e for measuring the response effect for each company and company C, and a response totaling unit 27 for totalizing the response effects including the measured number of clicks and editing the total on the totaling screen 28.

[0063]

As described above, according to the mediation service system and method of the e-mail advertisement business of the present invention, an appropriate tie-up company is introduced to the advertiser company together with the guide information including the member profile, and the advertiser company Can select from the introduced tie-up companies those who have members who can expect a high response based on the advice of the intermediary company, and can expect higher cost-effectiveness.

Also, for one tie-up company,
An e-mail advertisement desired by the member can be delivered, and higher member satisfaction can be expected.

Further, an appropriate fee can be set according to the response effect measured by the intermediary company.

According to such an intermediary service system and method, it can be expected that the entire industry including the advertiser companies and the intermediary companies and the database holding companies tied up will be moistened and activated. The significance is significant.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing the overall configuration of an intermediary service system according to a first embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a member profile in guidance information.

FIG. 3 is an explanatory diagram showing a company segment of a tie-up company managed by an intermediary company database.

FIG. 4 is an explanatory diagram showing a segment designation field in guidance information.

FIG. 5 is an explanatory diagram showing a rank designation column in the guide information.

FIG. 6 is an explanatory diagram showing a direct mail type e-mail advertisement to be distributed.

FIG. 7 is an explanatory diagram showing a guide mail that a tie-up company distributes to its members in advance.

FIG. 8 is an explanatory view showing a response measurement system.

FIG. 9 is an explanatory diagram showing a response measurement system according to a second embodiment of the present invention.

FIG. 10 is an explanatory diagram showing a response measurement system according to a third embodiment of the present invention.

[Explanation of symbols]

 S Intermediation service system S1, S2, S3 Response measurement system I Internet M Distribution route 1 Intermediary company 2 Tie-up company 3 Advertiser company 4 Member 4a, 4b, 4c Member 5 Segment designation field 6 Rank designation field 6a Rank table 7 Greeting sentence 8a, 8b, 8c Access information 8d Access information 9 Member profile 11 Database 11a Guidance information 12 Guidance information creation means 13 Matching means 14 WWW server 14A Web site 15 Computer system 20 E-mail advertisement 21 Member database 21a Member information 22 Distribution means 23 Greeting Sentence adding means 25 computer system 26 response measuring means 26d click number measuring means 26e response measuring means 27 response totaling means 28 totalizing screen 30 advertisement manuscript 31 wide The main terminal 32 ad creation means 33 WWW server 33A Web site 34a, 34b, 34c copy page 40 member terminal 50 member segment 60 rank 70 guide-mail

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 326 G06F 17/60 326 13/00 540 13/00 540P 17/30 110 17/30 110F 170 170Z 340 340A

Claims (19)

[Claims] 1. A company that has a plurality of database holding companies that maintain a member database that manages the distribution route of e-mail to registered members via the Internet and a Web site that provides company products or services on the Internet. An advertiser company that wishes to directly deliver an e-mail advertisement with access information to the website to registered members of other companies that match the above.
An intermediary service system for an e-mail advertisement business that introduces a database holding company that can expect a high response to the advertiser company by providing an intermediary company interposed between the intermediary company and the intermediary company. A database for managing member information presented from each database holding company, and a computer system equipped with the database is operated to analyze the contents of the member information and create guide information including a member profile of the database holding company. A guide information creating means and a matching means for matching a specific database holding company to an advertiser company using the created guide information are provided, and the registered member of the database holding company designated by the advertiser company is connected to the Internet. E-mail with advertisement of the advertiser company via E-mail advertising business intermediary service system, characterized in that it provided the means to deliver tell. 2. The information of a database holding company managed by the computer system of the intermediary company has a company segment that is extracted as a marketing target based on a product or service handled by each database holding company, and distributes an e-mail advertisement. 2. An intermediary service system for an e-mail advertisement business according to claim 1, further comprising designating means for designating the corporate segment as a source. 3. The mediation service system for an electronic mail advertisement business according to claim 1, further comprising means for adding a greeting to the electronic mail advertisement to the effect that the advertiser company is introduced by the database holding company. 4. The method according to claim 1, wherein the member information has a member segment extracted as a marketing target based on the attribute or behavior history of the member, and a designating means for designating the member segment as a distribution destination of an e-mail advertisement is provided. The mediation service system for an e-mail advertisement business according to any one of claims 1 to 3. 5. A member segment extracted based on a member's purchase history is ranked according to the purchase history, and a designation means is provided for designating the rank as a distribution destination of an e-mail advertisement. The mediation service system of the e-mail advertising business described. 6. A means for trially distributing a small number of e-mail advertisements to registered members of one or more designated database holding companies, and providing additional distribution according to the response effect of the test distribution. The e-mail advertisement mediation service system according to any one of claims 1 to 5, wherein presence / absence and a distribution fee are set. 7. The e-mail advertisement mediation service system according to claim 6, wherein the test distribution is performed by distributing an e-mail advertisement to randomly extracted members among the registered members of the database holding company. 8. The computer system of the intermediary company is provided with a WWW server that manages a response measurement site established on the Internet, and the WWW server has an original Web site of an advertiser company.
A copy of the page is made to hold one or more pages corresponding to each designated database holding company, and the copy corresponding to the database holding company is added to an e-mail advertisement distributed from each database holding company. The WWW server adds the access information to the page, and measures the response effect for each designated database holding company by grasping the action history of the member who has accessed each copy page of the response measurement site. The mediation service system for an email advertisement business according to claim 1. 9. The computer system of the intermediary company is provided with a WWW server that manages a response measurement site established on the Internet, and the WWW server stores an original Web site of the advertiser company.
In addition to holding a copy page obtained by duplicating the page, the e-mail advertisement distributed from each database holding company includes access information to the copy page of the response measurement site together with an identification tag for identifying the database holding company. The WWW server measures the number of clicks for each database holding company by determining the identification tag received from the terminal of the member accessing the copy page of the response measurement site, and makes an access. By sending the member's action history information to the member terminal at the same time as sending the copy page, and comparing the past action history sent from the member terminal with subsequent actions, each designated database holding company The electronic device according to claim 1, wherein a response effect is measured for each device. Lumpur advertising business intermediary service system. 10. The computer system of an intermediary company,
A WWW server that manages a response measurement site established on the Internet is provided. The WWW server holds access information to an advertiser company's Web site, and sends e-mail advertisements distributed from each database holding company. , The access information to the WWW server is added together with an identification tag for identifying the company holding the database, and the WWW server determines the identification tag received from the terminal of the member accessing the server. In addition to measuring the number of clicks for each database-owning company, the advertiser company's Web
At the same time as transmitting the access information to the site, the information of the activity history of the member is transmitted, and with the subsequent activity of the member on the Web site, the past activity history transmitted from the member terminal via the Web site is displayed. By matching,
The mediation service system for an electronic mail advertisement business according to any one of claims 1 to 7, wherein a response effect is measured for each specified database holding company. 11. The electronic mail advertisement according to claim 1, wherein the electronic mail advertisement is a direct mail type electronic mail advertisement in which an almost entire surface of a mail screen to be distributed is an advertisement space of a specific advertiser company.
11. The mediation service system for an e-mail advertisement business according to any one of 10. 12. The mediation service system for an electronic mail advertisement business according to claim 1, wherein the electronic mail advertisement is distributed only to registered members who have previously obtained consent for the advertisement distribution. 13. Advertisement of an advertiser company to an intermediary company based on the distribution route information of the e-mail of a member deposited from the database holding company according to a special arrangement concluded with the database holding company. 13. The mediation service system for an electronic mail advertisement business according to claim 1, further comprising means for distributing the electronic mail advertisement. 14. A company that has a plurality of database holding companies that maintain a member database that manages the distribution route of e-mail to registered members of the company via the Internet, and a Web site that provides company products or services are provided on the Internet. A mediation company interposed between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the Web site to registered members of other companies that matches An intermediary service method for an e-mail advertisement business that introduces a database holding company that can be expected to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet.
A WWW server is provided, and the WWW server has an original Web site of an advertiser company.
A copy of the page is made to hold one or more pages corresponding to each designated database holding company, and the copy corresponding to the database holding company is added to an e-mail advertisement distributed from each database holding company. By adding access information to the page, the WWW server measures the response effect for each designated database holding company by grasping the action history of the member who has accessed each copy page of the response measurement site. An intermediary service method for an e-mail advertisement business. 15. A company that has a plurality of database holding companies that maintain a member database that manages the distribution route of e-mails to registered members of the company via the Internet, and a Web site that provides products or services of the company are provided on the Internet. A mediation company interposed between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the Web site to registered members of other companies that matches An intermediary service method for an e-mail advertisement business that introduces a database holding company that can be expected to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet.
A WWW server is provided, and an original Web site of an advertiser company is provided on the WWW server.
In addition to holding a copy page obtained by duplicating the page, the e-mail advertisement distributed from each database holding company includes access information to the copy page of the response measurement site together with an identification tag for identifying the database holding company. The WWW server determines the number of clicks for each database holding company by determining the identification tag received from the terminal of the member accessing the copy page of the response measurement site, and makes an access. By sending the member's action history information to the member terminal at the same time as sending the copy page, and comparing the past action history sent from the member terminal with subsequent actions, each designated database holding company E-mail advertising business characterized by measuring the response effect for each Service method of mediation. 16. A company having a plurality of database holding companies for managing a distribution database of e-mail to registered members of the company via the Internet and a Web site for providing products or services of the company on the Internet. A mediation company interposed between an advertiser company that wishes to directly deliver an e-mail advertisement with access information to the Web site to registered members of other companies that matches An intermediary service method for an e-mail advertisement business that introduces a database holding company that can be expected to the advertiser company, wherein a computer system provided in the intermediary company manages a response measurement site opened on the Internet.
A WWW server is provided, and the WWW server holds access information to the Web site of the advertiser company, and the electronic mail advertisement distributed from each database holding company stores the access information to the WWW server in the database holding information. The WWW server determines the number of clicks for each database-holding company by determining the identification tag received from a member terminal accessing the server, by adding the tag together with an identification tag for identifying the company. At the same time, the advertiser company's Web
At the same time as transmitting the access information to the site, the information of the activity history of the member is transmitted, and with the subsequent activity of the member on the Web site, the past activity history transmitted from the member terminal via the Web site is displayed. By collating,
A mediation service method for an e-mail advertisement business, wherein a response effect is measured for each designated database holding company. 17. The WWW server edits the measured response effect, receives an ID and a password from a terminal of the advertiser company that has accessed the response measurement site, checks the ID and password, and then compares the edited response effect. The method according to any one of claims 14 to 16, wherein the mediation service is transmitted to a terminal of the advertiser company via the Internet. 18. A small number of e-mail advertisements are distributed on a trial basis to designated members of a designated database or a plurality of registered companies, and the presence or absence of additional distribution is determined according to the response effect of the test distribution. The method according to any one of claims 14 to 17, wherein the distribution fee is set. 19. The intermediary service method for an electronic mail advertisement business according to claim 18, wherein an electronic mail advertisement is test-distributed to randomly extracted members among the registered members of the database holding company.