JP2002215867A - System, device and method for marketing information processing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To collect highly reliable marketing information. SOLUTION: The marketing information processing device 1 comprises an identity information registration part 22 which registers identity information of a user including a demonstrator who advertises or sells a product or service, a questionnaire result storage processing part 23 which stores a result of a questionnaire survey procured from a questionnaire survey conducted for users about a product or service and a marketing information procurement part 24 which procures marketing information on a product or service according to the result of the questionnaire survey.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing information processing system, a marketing information processing apparatus, and a marketing information processing method for processing marketing information relating to goods or services.

[0002]

2. Description of the Related Art In recent years, it has become more important to provide goods or services that match the needs of individual consumers than to provide goods or services that match the average taste of consumers. Marketing that seeks out consumer needs and uses them to provide products and services has been performed conventionally. In general, a method of using a mass media such as a magazine or a newspaper to solicit monitors and collect opinions from the monitors, or a method of exploring consumer needs through questionnaires and interviews on the street is adopted.

[0003] With the rapid spread of the Internet, the method of collecting marketing information has also changed. For example, a marketing data collection method disclosed in JP-A-2000-29931 is also known.

[0004] This marketing data collection method is based on not only the number of clicks on a banner ad pasted on a site and the number of accesses to the site, but also information on what characteristics each user has selected. This is a method of recording information as to what information was provided as a result and utilizing it in marketing.

[0005]

However, the above-mentioned marketing method has the following problems. Conventionally, a method using a monitor or a method such as a street questionnaire has a low reliability as a method of collecting accurate information on consumer needs and product satisfaction.
Monitors often report only the positive aspects without accurately evaluating the product because of the desire to use the new product for free. In addition, in a questionnaire on the street, the demand for answers from busy people often leads to poor product needs and evaluations.

[0006] In addition, answers from monitors and results of questionnaires on the road are not instantaneous. In other words, it takes several days to go through the procedure of writing the result in a predetermined document, bringing it back to the maker or the agency, and performing the counting. For this reason, it is not possible to immediately respond to consumer reactions.

Further, when an emergency situation occurs during a demonstration of a tasting or a tasting at a store, it is difficult to take appropriate measures to hinder the tasting or the like. There is.

[0008] On the other hand, since the monitor is often performed for the purpose of searching for the needs of randomly selected consumers, it is not necessary to be a repeater. However, in the case of a person taking a questionnaire on the street, it is preferable to have the practice performed for a relatively long period of time because of the skill required. However, those who take the questionnaire regard the job of the street questionnaire only as a part-time job. Furthermore, there are many young people who conduct street questionnaires before going to society. For this reason, there is a strong tendency for members of society to move away.
Therefore, the position of the street questionnaire as a marketing method does not rise at all.

On the other hand, a marketing method using the Internet as disclosed in Japanese Patent Application Laid-Open No. 2000-29931 does not require any skill in collection and is excellent in immediacy, but the reliability of marketing data is not so high. . Unlike face-to-face, which directly asks customers for their opinions, methods that rely on the invisible face of the consumer have limited reliability. However,
Data such as purchase results are accurate. However, the evaluation of the product needs, the usability of the product, and the like often includes terrible data.

[0010] The present invention has been made in view of the above problems, and has as its object to collect highly reliable marketing information. Another object of the present invention is to collect marketing information quickly. Another object of the present invention is to perform a demonstration smoothly. It is another object of the present invention to efficiently secure talented persons who perform advertising sales on site.

[0011]

In order to achieve the above object,
The present invention relates to a demonstrator terminal for inputting predetermined data by a user including a demonstrator for promoting or selling a product or service, and a product or service based on predetermined data transmitted from the demonstrator terminal via a communication line. A server for processing marketing information, the server registers the identity information of the user, and based on a questionnaire result obtained by conducting a questionnaire on the product or service to the user, generates marketing information on the product or service. The marketing information processing system to be acquired. Therefore, the reliability of the questionnaire results is high and can be used for marketing information. That is, since his / her own identity is clear, an accurate answer can be obtained as compared with a case where a questionnaire is sent to an anonymous person.

Further, according to another aspect of the present invention, a questionnaire result is
The product or service transmitted from the demonstrator to the server is advertised or sold for a demonstrator having a higher rating than a predetermined evaluation. For this reason, marketing information is obtained only from the questionnaire results for the excellent demonstrator, and more effective information can be obtained.

According to another aspect of the present invention, there is provided a demonstrator terminal for advertising or selling goods or services for inputting predetermined data, and a predetermined data transmitted from the demonstrator terminal via a communication line. A server that processes marketing information of the product or service, the server evaluates the performance of the advertisement or sale of the product or service transmitted from the demonstrator, and based on the performance of the demonstrator that has performed higher than a predetermined evaluation. It is a marketing information processing system that acquires marketing information. For this reason, information obtained by a demonstrator with a good promotion or sales record of a product or the like is selected, and high-quality information that can be used for marketing the product or the like is obtained.

According to another aspect of the present invention, there is provided a demonstrator terminal for advertising or selling goods or services for inputting predetermined data, and a predetermined data transmitted from the demonstrator terminal via a communication line. A server for processing marketing information of the product or service, the server stores the results of advertising or sales of the demonstrator, results report data in a format that can be input numerically or by voice,
It is a marketing information processing system that records the results based on numeric input or voice input from a demonstrator. Therefore, the demonstrator can easily send information obtained from the consumer to the server while advertising or selling the product or the like. Therefore, it is possible to quickly respond to consumer needs.

According to another aspect of the present invention, there is provided a demonstrator terminal for advertising or selling goods or services for inputting predetermined data, and a predetermined data transmitted from the demonstrator terminal via a communication line. A server for processing marketing information of the product or service, the server receives, from the demonstrator, the activity of advertising or selling the product or service, and selects corresponding information indicating a method of responding to the activity, The marketing information processing system transmits the selected response information to the terminal of the responder corresponding to the activity status. Therefore, when the demonstrator sends his / her activity status to the server, the demonstrator can take appropriate measures for the activity status. For example, if you want to add a demonstrator, you can immediately add another demonstrator.

According to another aspect of the present invention, a demonstrator terminal for advertising or selling a product or service inputs a predetermined data and a predetermined data transmitted from the demonstrator terminal via a communication line. A server that processes the marketing information of the product or service, the server registers the identity information of the demonstrator, stores various sites that can be browsed by the user including the demonstrator, and requests the user to browse the sites. Is a marketing information processing system that displays a site dedicated to demonstrators when is a demonstrator. For this reason, by preparing a site on which useful information that can be viewed only by the demonstrator is provided, it is possible to keep the effective demonstrator. As a result, useful marketing information can be obtained from the consumer through a competent demonstrator, and marketing information can be obtained directly from the questionnaire result of the demonstrator.

Further, according to another aspect of the present invention, a server is provided only to a demonstrator updating identity information within a predetermined period.
It is a marketing information processing system that displays a site dedicated to demonstrators. Therefore, even if the identity information of the demonstrator changes due to marriage, relocation, or the like, the demonstrator can be given an incentive to update the identity information by itself. As a result, useful marketing information can be obtained.

According to another aspect of the present invention, there is provided an identity information registering means for registering the identity information of a user including a demonstrator for advertising or selling goods or services, and a questionnaire concerning the goods or services to the user. The marketing information processing apparatus includes a questionnaire result storage unit that stores a questionnaire result, and a marketing information acquisition unit that acquires marketing information of a product or service based on the result of the questionnaire. Therefore, the reliability of the questionnaire results is high and can be used for marketing information. That is, since his / her own identity is clear, an accurate answer can be obtained as compared with a case where a questionnaire is sent to an anonymous person.

In another aspect of the present invention, the questionnaire results are:
The product or service transmitted from the demonstrator is advertised or sold for a demonstrator having a higher rating than a predetermined evaluation. For this reason, marketing information is obtained only from the questionnaire results for the excellent demonstrator, and more effective information can be obtained.

Further, another aspect of the present invention is a result receiving means for receiving a result of advertising or sales from a demonstrator for advertising or selling goods or services, and outputting a result higher than a predetermined evaluation among the results of advertising or sales. The marketing information processing apparatus includes a demonstrator selecting means for selecting the selected demonstrator and a marketing information obtaining means for obtaining marketing information from the results of the selected demonstrator. For this reason, information obtained by a demonstrator with a good promotion or sales record of a product or the like is selected, and high-quality information that can be used for marketing the product or the like is obtained.

According to another aspect of the present invention, there is provided a result report data storage means for storing result report data in a format in which the results of advertising or sales of a demonstrator for advertising or selling goods or services can be input numerically or by voice. And a result recording means for recording the result based on a numeric input or a voice input from a demonstrator. Therefore, the demonstrator can easily send information obtained from the consumer to the server while advertising or selling the product or the like. Therefore, it is possible to immediately respond to consumer needs.

Further, another aspect of the present invention shows an activity status receiving means for receiving an activity status of advertising or selling a product or service from a demonstrator for advertising or selling a product or service, and a method of responding to the activity status. The marketing information processing apparatus includes correspondence information selection means for selecting correspondence information, and correspondence information transmission means for transmitting the selected correspondence information to a terminal of a responder corresponding to the activity status. For this reason, the demonstrator
If you send your activity status to the server, you can take appropriate action for that activity status. For example, if you want to add a demonstrator, you can immediately add another demonstrator.

According to another aspect of the present invention, there is provided an identity information registering means for registering identity information of a demonstrator for promoting or selling a product or service, and a site storage for storing various sites which can be viewed by a user including the demonstrator. Means, a browsing requester discriminating means for discriminating whether or not the user who has requested browsing of the site is a demonstrator, and a site displaying means for displaying a demonstrator dedicated site that can be viewed only by the demonstrator when the demonstrator makes a browsing request. And a marketing information processing device. For this reason, by preparing a site on which useful information that can be viewed only by the demonstrator is provided, it is possible to keep the effective demonstrator. As a result, you can obtain useful marketing information from consumers through competent demonstrators,
Directly from the demonstrator's own questionnaire results,
You can also get marketing information.

According to another aspect of the present invention, the browsing requester discriminating means further discriminates whether or not the user is a special demonstrator whose identity information is updated within a predetermined period. The marketing information processing apparatus displays a special demonstrator dedicated site that can be viewed only by a special demonstrator. Therefore, even if the identity information of the demonstrator changes due to marriage, relocation, or the like, the demonstrator can be given an incentive to update the identity information by itself. As a result, useful marketing information can be obtained.

Another aspect of the present invention is obtained by performing an identity information registration step of registering identity information of a user including a demonstrator for advertising or selling a product or service, and performing a questionnaire on the product or service to the user. A marketing information processing method includes a questionnaire result storing step of storing a questionnaire result, and a marketing information obtaining step of obtaining marketing information of a product or service based on the result of the questionnaire. Therefore, the reliability of the questionnaire results is high and can be used for marketing information. That is, since his / her own identity is clear, an accurate answer can be obtained as compared with a case where a questionnaire is sent to an anonymous person.

According to another aspect of the present invention, the result of the questionnaire is
The product or service transmitted from the demonstrator is advertised or sold for a demonstrator having a higher rating than a predetermined evaluation. For this reason, marketing information is obtained only from the questionnaire results for the excellent demonstrator, and more effective information can be obtained.

According to another aspect of the present invention, there is provided a result receiving step of receiving a result of advertising or sales from a demonstrator for advertising or selling goods or services, and outputting a result higher than a predetermined evaluation among the results of advertising or sales. And a marketing information obtaining step of obtaining marketing information from the performance of the selected demonstrator. For this reason, information obtained by a demonstrator with a good promotion or sales record of a product or the like is selected, and high-quality information that can be used for marketing the product or the like is obtained.

According to another aspect of the present invention, there is provided a result report data storing step of storing result report data in a format in which the results of advertising or sales of a demonstrator for advertising or selling goods or services can be input numerically or by voice. And a result recording step of recording the result based on a numeric input or a voice input from a demonstrator.
Therefore, the demonstrator can easily send information obtained from the consumer to the server while advertising or selling the product or the like. Therefore, it is possible to immediately respond to consumer needs.

Further, another aspect of the present invention shows an activity status receiving step of receiving an activity status of advertising or selling a product or service from a demonstrator for advertising or selling a product or service, and a method of responding to the activity status. A correspondence information selection step of selecting correspondence information;
A correspondence information transmitting step of transmitting the selected response information to a terminal of a responder corresponding to the activity status. Therefore, when the demonstrator sends his / her activity status to the server, the demonstrator can take appropriate measures for the activity status. For example, if you want to add a demonstrator, you can immediately add another demonstrator.

According to another aspect of the present invention, there is provided an identity information registration step of registering identity information of a demonstrator for advertising or selling a product or service, and a site storage for storing various sites that can be viewed by a user including the demonstrator. Steps, a browsing requester determining step of determining whether the user who has requested browsing the site is a demonstrator, and a site displaying step of displaying a demonstrator dedicated site that can be viewed only by the demonstrator when the demonstrator makes a browsing request. And a marketing information processing method. For this reason, by preparing a site on which useful information that can be viewed only by the demonstrator is provided, it is possible to keep the effective demonstrator. As a result, useful marketing information can be obtained from the consumer through a competent demonstrator, and marketing information can be obtained directly from the questionnaire result of the demonstrator.

According to another aspect of the present invention, the browsing requester determining step further determines whether or not the user is a special demonstrator whose identity information is updated within a predetermined period. The marketing information processing method displays a special demonstrator dedicated site that can be viewed only by a special demonstrator. Therefore, even if the identity information of the demonstrator changes due to marriage, relocation, or the like, the demonstrator can be given an incentive to update the identity information by itself. As a result, useful marketing information can be obtained.

[0032]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of a marketing information processing system, a marketing information processing apparatus and a marketing information processing method according to the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing a configuration of a marketing information processing system of the present invention. This system is a server 1 that processes marketing information of a product or service based on predetermined data sent from a demonstrator that advertises or sells a product or service.
Server terminal 2 connected to server 1, server 1
, A local area network (LAN) 3 connecting the server 1 and the server terminal 2, a mail server 4 connected to the server 1, and a communication line (hereinafter referred to as a representative) through which the demonstrator transmits the above-mentioned predetermined data to the server 1. And a client terminal 6 used when a client wishing to request a demonstrator dispatch request transmits a request request to the server 1, and the demonstrator transmits and receives predetermined data via the Internet 5. Terminal 7 (including a portable terminal 7a and a personal computer 7b) used for the communication and a WWW server 8, 9, 10 for transmitting and receiving data between the server 1, the client terminal 6 or the demonstrator terminal 7 and the Internet 5. ing. The server 1 may process marketing information of a product or service based on data sent from users other than the demonstrator and their identity information.

Here, of the WWW servers 10, the WWW server 10 that passes through the mobile phone 7a when entering the Internet 5 is particularly called a mobile phone connection server 10a. Also, between the client terminal 6 and the WWW server 9,
There is an access point 11. An access point 12 is provided between the mobile phone 7a and the mobile phone connection server 10a. Further, the personal computer 7b and the WWW server 10
There is an access point 13 between them.

The server 1 registers a demonstrator for advertising or selling goods or services in response to a dispatch request from a client. At the time of registration, identity information including the name, address, date of birth, face photograph, etc. of the demonstrator is required. For this reason, a person who wants to become a demonstrator sends the identity information to the administrator of the server 1 in the form of a document or electronic data.

The administrator of the server 1 conducts a questionnaire for the demonstrator. The questionnaire is a questionnaire regarding a request for a certain product or service, usability, and the like. The questionnaire data may be sent from the server 1 to the demonstrator terminal 7 as electronic data, or the administrator of the server 1 may send the data to each demonstrator in writing.

The server 1 acquires marketing information of a product or service to be surveyed, based on the result of the survey to the demonstrator. For example,
The server 1 obtains statistics on the usability of the product and obtains information for further improving the product. Usually, marketing information is often obtained by indiscriminately selecting monitors for trial use of products. However, since the identity of the monitor has not been sufficiently confirmed, it is often the case that sluggish information is obtained. However, in the case of conducting a questionnaire to a demonstrator whose identity is firmly grasped, honest information is easily obtained.

Further, the administrator of the server 1 receives the result of the tasting, tasting or advertisement performed by the demonstrator from the demonstrator, and inputs the received execution result to the server 1. Then, the server 1 evaluates the advertising or sales performance of the demonstrator. Next, a demonstrator whose evaluation is higher than a predetermined evaluation is selected. The server 1 acquires marketing information from the performance of the selected demonstrator. As a result, it is possible to obtain only useful marketing information based on information obtained by a competent demonstrator who has achieved a result higher than a predetermined evaluation.

The server 1 may receive the execution result sent from the demonstrator terminal 7 or the facsimile and evaluate the received execution result.

The information obtained by the demonstrator at the site can be sent from the portable terminal 7a to the server 1 via the Internet 5 on the spot. In this case, the mobile terminal 7a requires a lot of labor for character input operation, so data such as on-site sales and customer response is stored in the mobile terminal 7a.
Is input only with the direction key or the numeric input key, and can be transmitted to the server 1. In addition to the manual input, a voice can be input to the mobile terminal 7a. Since the information on the site from the demonstrator is recorded on the server 1 on the spot, it is possible to quickly respond to the sales of the product.

Further, the demonstrator can send the activity status of the site to the server 1 from the portable terminal 7a on the spot. The input of the activity status may be any of character input, numeric input or voice input. The activity status of the site input to the portable terminal 7a of the demonstrator is the server 1
Is received, the server 1 searches for a correspondence method to the activity status registered in advance, and selects a corresponding correspondence method. Next, the server 1 transmits the selected response method to the portable terminal 7a, the personal computer 7b, or the server-side terminal 2 of the responder who can respond to the activity status.

According to such a system, for example, when a certain demonstrator is too busy to handle alone, a message to that effect is transmitted from the portable terminal 7a to the server 1, and the server 1 conducts sales activities. Information indicating that support is requested can be transmitted to the server terminal 2 in the nearest branch office.
Further, when one demonstrator is too busy to handle alone, it is also possible to transmit information for requesting support to the portable terminal 7a of another demonstrator via the server 1.

The server 1 has a database for registering the identity information of the demonstrator and storing various sites that can be browsed by the user including the demonstrator. If the user who has requested browsing the site is a demonstrator, the server 1 determines that the demonstrator has requested browsing, and causes the demonstrator terminal 7 to display a site dedicated to demonstrators.

As described above, the provision of the database storing the sites dedicated to the demonstrator prevents the demonstrator from leaving. In other words, if information that can be viewed only by the demonstrator and is interesting information is posted on the demonstrator dedicated site, an incentive to register the information with the demonstrator can be provided. Therefore, there is an advantage for the administrator of the server 1 to secure a competent demonstrator.

Further, the server 1 may display the special demonstrator dedicated site only for the special demonstrator whose identity information is updated within a predetermined period. By doing so, when the identity information changes due to marriage, house relocation, or the like, the demonstrator can be given an incentive to update the identity information. The demonstrator whose identity information has not changed during the predetermined period may access the server 1 or directly contact the administrator of the server 1 to perform the update procedure. Further, the functions of the server 1 described above may be shared and assigned to the server-side terminal 2. In such a case, the server 1 and the server-side terminal 2 may jointly perform the function of the server 1 or the server 1 and the server-side terminal 2 may perform the function of the server 1 in an overlapping manner. Can also be.

Next, the configuration of the server 1 functioning as a marketing information processing apparatus in the above-described marketing information processing system will be described with reference to FIG.

The server 1 includes a data transmission / reception unit 20, a control unit 21, an identity information registration unit 22, a questionnaire result storage processing unit 23, a marketing information acquisition unit 24, Result receiving unit 25, demonstrator selecting unit 26, result reporting data storage processing unit 27, result reporting data creating unit 28, result recording processing unit 29, activity status receiving unit 30, and correspondence information selecting unit 31 , A correspondence information transmitting unit 32, and a browsing requester determining unit 33
, A site display unit 34, an order processing unit 35, an arrangement processing unit 36, and a money processing unit 37.

The server 1 has a database
Identity information database 38 and customer information database 3
9, a questionnaire result database 40, a performance information database 41, a correspondence information database 42, a marketing information database 43, a site database 44, an order information database 45, an arrangement information database 46, a money processing database 47, And a control program database 48.

The data transmitting / receiving unit 20 is a component for transmitting and receiving various data between the server 1 and the external server-side terminal 2, client terminal 6, or demonstrator terminal 7. The control unit 21 is a component unit that controls the entire apparatus, and controls processing of each of the component units 22 described below.

The identity information registration unit 22 is identity information registration means for registering the identity information of a demonstrator who advertises or sells goods or services. Specifically, the identity information registration unit 22 transmits a registration application data sheet in a predetermined format to the demonstrator terminal 7 based on the access of the user who desires the demonstrator. Next, the identity information registration unit 22 checks whether there is any deficiency in the input of the identity information of the user. As a result, if there is no description defect, the identity information registration unit 22
Register in the identity information database 38. On the other hand, if there is a description deficiency, the identity information registration unit 22 transmits a notification to the demonstrator terminal 7.

The questionnaire result storage processing unit 23 is a questionnaire result storage unit that stores a questionnaire result obtained by performing a questionnaire regarding a product or service to the demonstrator. Questionnaire result storage processing unit 23
After compiling the questionnaire results obtained from each demonstrator for each questionnaire item, collecting statistics by age and occupation of the demonstrator,
Register in the database.

The marketing information acquiring section 24 is a marketing information acquiring means for acquiring marketing information of a product or service based on the result of the questionnaire. In the questionnaire results, various useful and useless information are mixed. For this reason, the marketing information acquisition unit 24 acquires only the result corresponding to the item of which the manager of the server 1 is paying attention from the questionnaire results.

The marketing information acquisition unit 24
The marketing information is acquired based on the performance of a demonstrator that has issued an advertising performance or a sales performance exceeding a predetermined evaluation criterion. In this case, only the result corresponding to the item of interest of the administrator of the server 1 may be obtained, or all results may be obtained as marketing information.

The result receiving unit 25 is a result receiving means for receiving a result of advertising or selling a product or service from a demonstrator. The result receiving unit 25 stores the result of the demonstrator in the result information database 41 as it is or after editing.

The demonstrator selecting section 26 is a demonstrator selecting means for selecting a demonstrator that has achieved a result higher than a predetermined evaluation from the results of advertising or sales. That is, the demonstrator selection unit 26 evaluates the sales performance of the demonstrator or the like by score or A, B,
A rank evaluation such as C is performed, and a demonstrator that has reached a predetermined evaluation criterion is selected.

The result report data storage processing section 27 is a result report data storage means for storing result report data in a format in which the advertising or sales results of the demonstrator can be input numerically or by voice. Specifically, the result report data storage processing unit 27 has a function of storing the result report data in a format in which numbers or voices can be input in the database, and a function of storing the results report in the format described above based on access from the demonstrator. A function of reading data and transmitting the data to the demonstrator terminal 7.

The performance report data generating unit 28 is a component for generating performance report data in a format that allows the demonstrator to input numbers or voices. The performance report data creation unit 28 stores a program for the administrator of the server 1 to create performance report data.
Therefore, the performance report data creation unit 28
The result report data is created on the basis of the input of the administrator.

The performance record processing section 29 is a performance recording means for recording the performance based on a numeric input or a voice input from the demonstrator. The result record processing unit 29
As described later, it also has a function of storing the recorded results in the result information database 41.

The activity status receiving section 30 is an activity status receiving means for receiving, from the demonstrator, the status of advertising or selling the product or service. The correspondence information selection unit 31 is a correspondence information selection unit that selects correspondence information indicating a method of responding to the received activity status. The correspondence information is stored in the correspondence information database 42 in advance. For this reason, the correspondence information selection unit 31 determines the received activity status and selects the corresponding information suitable for the status from the database.

The correspondence information transmitting unit 32 is a correspondence information transmitting means for transmitting the selected correspondence information to the demonstrator terminal 7 or the like of the responder corresponding to the activity status. If the response information should be transmitted directly to the responder corresponding to the activity status, the response information transmitting unit 32 transmits the selected response information to the demonstrator terminal 7 of another demonstrator. Also,
When the correspondence information should be transmitted to the branch office that contacts the person corresponding to the activity status, the correspondence information transmission unit 32 transmits the selected correspondence information to the server-side terminal 2 in the branch office nearest to the store.

The browsing requester judging section 33 is browsing requester judging means for judging whether or not the user who has requested browsing the site is a demonstrator. The determination is made based on the user ID and the password. However, either one of the user ID or the password may be used. The browsing requester discriminating unit 33 further obtains, based on the update date and time of the database storing the identity information,
It is possible to determine whether or not a special demonstrator has updated the identity information within a predetermined period (for example, within two years). As a result, it is possible to permit only a special demonstrator whose identity information is updated within a predetermined period to view a dedicated site, or to view a dedicated site different from a non-updated demonstrator.

The site display section 34 is a site display means for displaying a demonstrator-only site that can be viewed only by the demonstrator when it is determined that the demonstrator has made a viewing request. In addition, site display section 34
Is a different site for the special demonstrator mentioned above than the demonstrator whose identity information has not been updated (=
Special Demonstrator Site) can also be displayed.

The order processing unit 35 is a component for receiving an order for a demonstrator dispatch request from the client terminal 6. The arrangement processing unit 36 is a constituent unit that arranges the demonstrator based on an order received from one or a plurality of clients, and stores it in a predetermined database. The money processing unit 37 requests the client for expenses,
This is a component that performs monetary processing such as payment to a demonstrator.

The identity information database 38 is a database in which the identity information transmitted from the identity information registration unit 22 is stored. The customer information database 39 is a database that stores the client information received by the order processing unit 35. The questionnaire result database 40 is a database that stores the questionnaire results transmitted from the questionnaire result storage processing unit 23.

The performance information database 41 is a database for storing the performance information of each demonstrator transmitted from the performance receiving unit 25. The correspondence information database 42 is a database that stores a plurality of pieces of correspondence information for the correspondence information selection unit 31 to select. The marketing information database 43 is a database that stores the marketing information acquired by the marketing information acquisition unit 24.

The site database 44 is a database (= site storage means) for storing sites that can be viewed by the user including the demonstrator. The order information database 45 is a database that stores information received by the order processing unit 35 from a client. The arrangement information database 46 is a database in which information on the arrangement determined by the arrangement processing unit 36 is stored.

The money processing database 47 is a database for storing the processing results of the money processing section 37 for each processing stage. The control program database 48 is a database that stores programs for the control unit 21 to perform control.

Next, a method for registering a demonstrator will be described.

FIG. 3 is a diagram showing an example of a registration card submitted to the administrator of the server 1 when registering as a demonstrator. The registration card 51 is provided with a classification 52 of an identification card. The user is required to categorize identification card 5
Enter the identification card in 2 and present the identification card to the administrator of the server 1. For this reason, the administrator of the server 1 can reliably grasp the identity as the demonstrator.

The registration card 51 has a name entry field 5
3, telephone number entry fields 54, 55, and residence form entry field 5
6, commuter pass section entry column 57, and home nearest station entry column 5
8 and an entry column 59 for the required time from home to the station. The user, besides his name and phone number,
Enter the nearest station or the time required from your home to the nearest station.

In the registration card 51, a school name entry field 60, an undergraduate name entry field 61, a school year entry field 62, a student ID NO entry field 63, a nearest station entry field 64, a school activity entry section, etc. A column 65, a circle entry column 66 for belonging, a dislike food entry column 67, and a height entry column 68 are provided. For this reason, when the user is a student, the administrator of the server 1 can not only grasp information such as where the student is, but also grasp user preferences.

In the registration card 51, a field 69 for entering the experience of the demonstrator, a field 70 for entering where the demonstrator was performed, a field 71 for entering the longest part-time job, and a field for entering the name of the company registered as the demonstrator 72 and a target product entry field 73 for the demonstrator
And an entry field 74 such as a work place. Therefore, the administrator of the server 1 can obtain information such as where and what product has been demonstrated in the past.

The registration card 51 has a drinking permission / inhibition entry field 75, a favorite alcohol type entry field 76, a health condition entry field 77, and an entry field 78 in which the user is good at cooking.
A specialty dish entry column 79 and a user appeal entry column 80 are provided. Therefore, the administrator of the server 1 can use the information as reference information for appropriately arranging a demonstrator for advertising or selling sake or cuisine. Also,
The registration card 51 has a family structure entry column 81. For this reason, the administrator of the server 1 can obtain more accurate identity information.

As described above, at the time of the demonstrator registration procedure, the administrator of the server 1 can obtain detailed user information. For this reason, the administrator of the server 1 can obtain useful marketing information based on the result of the questionnaire to the demonstrator itself.

Next, an order receiving process for receiving an order from a client requesting advertisement or sale of a product or the like will be described.

FIG. 4 is a diagram schematically showing the order receiving process. When receiving the order data 90 from the client, the server 1 reads the client data from the customer information database 39. If the client that has sent the order data is a new client, the order processing unit 35 in the server 1 creates an order data file after registering the client in the customer information database 39, and It is stored in the order information database 45. On the other hand, if the client is already registered,
An order data file is created and stored in the order information database 45.

Here, the order data file is created by the following method. The order processing unit 35 creates an order data file with reference to a store master 91 that stores store data and a product master 92 that stores product data. Here, the store master 91 and the product master 92 are arranged in the customer information database 39. However, the store master 91 and the product master 92
It may be arranged outside the server 1.

At the same time when the above-mentioned order data file is created, the order processing section 35 creates a list 93, a line table 94,
The confirmation table 95 and the card 96 are output from a printing device (not shown). The list 93 refers to a list of orders received every month for each branch. The line table 94 is a list of orders received for each client on a monthly basis. The confirmation table 95 describes the order store status for each client on a monthly basis, and displays data for two weeks. The card 96 refers to a card that the demonstrator brings to the store. List 9
3. The data in the line table 94, the confirmation table 95, or the card 96 may be sent by electronic mail as electronic data. In such a case, the e-mail is transmitted from the mail server 4 connected to the server 1 to the server-side terminal 2, the client terminal 6, and the like.

When the contents of the order are changed or canceled in the middle, the processing is performed in the same procedure as the reception of the order data 90. It should be noted that the output from the printing apparatus may be one or a combination of these, instead of all of the list 93, the line table 94, the confirmation table 95, and the card 96.

Next, an arrangement process for arranging a demonstrator after receiving an order from a client will be described.

FIG. 5 is a diagram schematically showing the arrangement processing. The placement processing unit 36 considers the file 100 of the newly registered member whose placement has not been determined yet, the file 101 of the existing member whose placement has been determined, and the order information in the order information database 45, and considers the demonstrator. Perform proper placement of Then, the arrangement processing unit 36
The identity information database 38 is updated to describe the arrangement of each demonstrator. If the determined placement should be corrected, the placement processing unit 36 reads the corrected data file 102 and corrects the placement processing.

Next, the placement processing unit 36 stores information on the client's store that has decided the placement of the demonstrator in the decision data file 46a in the placement information database 46. On the other hand, stores for which the placement of the demonstrator has not yet been determined are stored in the undecided data file 46b.
Is stored in

On the other hand, the arrangement processing unit 36
And a decision list 104 and a pending list 105 are output from a printing device (not shown). The schedule table 103 describes the information of the stores to be implemented according to the schedule, specifically, the store name, the client name, the name of the product to be advertised or sold, and the name of the demonstrator to be dispatched. Decision list 104
Is a list of stores where the arrangement of the demonstrator is decided, and the undecided list 105 is a list of stores where the arrangement of the demonstrator is not decided.

Next, a process when the demonstrator promotes or sells a product or the like will be described.

FIG. 6 is a diagram showing an example of a report card used by the demonstrator to report the results of the implementation at his / her store. The report card 110 is provided with a demonstrator entry column 111 described by each demonstrator and a charge entry column 112 written by a store manager or the like. In the demonstrator entry field 111, the demonstrator name entry field 1
13. Sales result entry field 114, customer drop-in rate entry field 1
15. Ratio entry column 116 for entering the ratio between the number of tasting people and the number of purchasers, visitor customer entry column 117, purchase customer entry column 1
18, an implementation location entry field 119, a customer opinion entry field 120, and a demonstrator opinion entry field 121 are provided.

The sales result entry field 114 describes the name of the sold product, the unit price, the number of sales, the sales amount, and the like. This sales result is evaluated as the performance of each demonstrator. Customer drop-in rate entry field 115, ratio entry field 116 for entering the ratio of the number of samplers to purchasers, visitor customer entry field 117, purchase customer entry field 118, implementation location entry field 119, customer opinion entry field 120, and demonstrator opinion The items described in the entry field 121 are referred to in the next execution or marketing of the product.

Further, the charge description column 112 is provided with an overall work evaluation entry column 122. The comprehensive work evaluation entry column 122 includes a punctuality evaluation item 122a, a courtesy evaluation item 122b, a grooming evaluation item 122c, an utterance evaluation item 122d, and a positive evaluation item 122e. Each has a five-level rating, and each rating item 1
The evaluation results of 22a, 122b, 122c, 122d, and 122e are added to the performance of the demonstrator together with the sales results.

After the demonstrator has described the sales results and the like, the report card 110 has the evaluation results of the store manager and the like entered, and then submits them to the branch operated by the administrator of the server 1. I have. As for the submission method, the report card 110 may be handed to the person in charge of the branch, mailed,
Electronic data including the same items as those of the report card 110 may be sent to the server-side terminal 2 or the server 1 of each branch by fax or the like.

While the demonstrator is advertising or selling goods, it may be necessary to report sales results. In that case, report card 1 shown in FIG.
It is not enough to submit 10 after implementation. In such a case, it is preferable to transmit the sales result to the server 1 during the execution.

The portable terminal 7a is a convenient communication tool that allows easy contact regardless of location. However, the number of keys of the portable terminal 7a is so small as to be incomparable compared with the keyboard attached to the personal computer 7b. For this reason, the portable terminal 7a has a restriction that it takes time to input characters. Therefore, in order to make it easier to transmit the advertisement or sales result through the mobile terminal 7a, only the operation of the direction key
You can enter sales results by entering numbers only, operating the directional keys and entering numbers, and inputting only by voice, operating the directional keys and entering audio, or operating the directional keys and entering numbers and entering audio. Like that.

FIG. 7 shows that the demonstrator is the portable terminal 7a.
FIG. 6 is a diagram showing a state in which the sales result is input and the server 1 transmits the result. The sales result data sheet 140 displayed on the screen 131 of the mobile terminal 7a includes a product name field 141, a selling price field 1
42 and a sales number column 143. Product name field 14
Reference numeral 1 denotes an input field of a library system. Therefore, when the user designates the library display section 144 indicated by the downward triangle, a list 145 of product names is displayed. The demonstrator operates the directional key 132 on the mobile terminal 7a,
By determining the arrow 146 displayed on the screen 131 along with one of the product groups, a product can be input.

[0092] Also, the demonstrator displays the selling price column 142.
By operating the key 133 in the sales number column 143, the selling price and the sales number can be input. However, the selling price column 142
A library display section 144 similar to the product name field 141 may be provided in the sales field 143, and a numeral may be input by selection.

Furthermore, the fields 141, 142, and 143 of the sales result data sheet 140 can be filled by voice input from the microphone 134 of the portable terminal 7a. For example, when the demonstrator utters “product name”, the product name becomes ready to be input. Next, when the demonstrator utters “product A”, the product name field 141 displays “product A”.
Is entered. Similarly, when the demonstrator utters “350 yen”, “35” is displayed in the selling price field 142.
0 yen "is input. Finally, when the demonstrator utters “transmit”, the sales result data can be automatically transmitted to the server 1. Therefore, the demonstrator can input the sales result without touching it and transmit it to the server 1.

Next, the processing after the demonstrator has carried out advertising or sales will be described.

FIG. 8 is a diagram schematically showing a state where the execution processing is performed after the execution of the demonstrator. The result record processing unit 29 reads the execution result data 150 including the sales result and the like sent from the demonstrator and the placement information of the placement information database 46, and stores the sales results at each store in the result information database 41. . At this time, the result record processing unit 29 refers to the store master 91.

When a trouble occurs, trouble information is separately stored in a trouble data file 41a in the performance information database 41. Trouble information,
Includes date and time of occurrence, store name, demonstrator name, client name, etc.

Subsequently, the performance record processing section 29 stores and updates the performance data in the identity information database 38.
Further, the performance record processing unit 29 outputs the execution daily report 151 from a printing device (not shown). The execution daily report 151 summarizes the results of the implementation on Saturdays, Sundays, and weekdays.

FIG. 9 is a diagram schematically showing a state in which a report process for reporting to various places is performed after the above-described implementation process. The performance record processing unit 29 reads the information of the order information database 45, the information of the performance information database 41, and the execution daily report 151, and performs a report process of compiling these into a report. The result of the report processing is as follows: the data file 41b for the mobile phone, the database file 41c, and the data file 41
d. This is so that the report processing result can be viewed on both the mobile phone and the personal computer.

In parallel with the storage, the result record processing unit 2
9 transmits the report processing result in the PC data file 41d to the server terminal 2. The result record processing unit 29
Transmits the report processing result in the mobile phone data file 41b to the administrator of the server 1 or the mobile phone 2a of the client. Note that the performance record processing unit 29 outputs a paper report 161 to a printing device (not shown).

FIG. 10 is a diagram showing a part (A) of the report result and a part (B) of the evaluation result of the demonstrator.
The report result table 170 shown in FIG. 10 (A) is a list of the report results of the beer tasting and sale. Report Result Table 17
0 is the store name column 171 and the demonstrator name column 17
2,173, a store type column 174, a product column 175,
Implementation date column 176, implementation days column 177, and number of people column 178
, A sample column 179, a tasting number column 180, a purchaser number column 181, a purchase rate column 182, and a rose price column 183.
, A pack price column 184, and a case price column 185.

The evaluation result table 190 shown in FIG.
It is a table | surface which shows the comprehensive evaluation of each demonstrator in consideration of the performance of the above-mentioned report result table 170, and work evaluation. The evaluation result table 190 includes a demonstrator name column 191, a product column 192, a performance evaluation column 193, and a work evaluation column 194.
And an overall evaluation column 195.

The evaluation in the performance evaluation column 193 is based on the purchase rate. However, instead of the purchase rate, a sales price, evaluation based on both the purchase rate and the sales price, and various evaluation methods can be adopted. The work evaluation is an average evaluation of five types of evaluation items evaluated by a store manager or the like after the implementation. Then, an overall evaluation is determined in consideration of the performance evaluation and the work evaluation. The performance evaluation, work evaluation, and overall evaluation are all five-level evaluations from A to E.
A has the highest evaluation level, and E has the lowest evaluation level. In the overall evaluation, the performance evaluation is slightly higher than the work evaluation. However, conversely, you may want to raise the work evaluation,
The work evaluation and the performance evaluation may be equally evaluated.

The evaluation of each demonstrator shown in FIG. 10B is used for the reliability of the questionnaire to the demonstrator and for obtaining the marketing information for the implementation of the demonstrator. Specifically, marketing information can be obtained only from the results of a questionnaire to a competent demonstrator with a high evaluation result, or marketing information can be obtained from the implementation result of a competent demonstrator with a high evaluation result. . However, the acquisition rate of marketing information may be changed according to the evaluation result.

Next, the site of the server 1 will be described.

FIG. 11 is a diagram showing the structure of a site.
This site has two lower layers below a top page 201, a main page 202 and a new arrivals information page 203. The new arrival information page 203 is linked to a category site 204 on which various new arrival information such as fashion, skin care, a ranking table, weather, fortune-telling, and the like are described.

On the other hand, the main page 202 is divided into a general site 205 and a dedicated site dedicated to the demonstrator. Dedicated site, Slim Town Page 20
6, a beauty town page 207, a cosmetic town page 208, and a chat town page 209. When entering the dedicated site, it is necessary to enter a user ID and password given only to the demonstrator. Therefore, a general user who is not registered as a demonstrator cannot enter the dedicated site.

The slim town page 206 includes a page 210 for obtaining expert advice and a bulletin board / questionnaire page 211. The beauty town page 207 includes a bulletin board / questionnaire page 212. In addition, page 20 of cosmetics town
8 is a page 213 for obtaining expert advice,
A bulletin board / questionnaire page 214 is provided. Also, a community plaza is developed on the chat town page 209, in which a character can be selected and points can be obtained with a sense of game.

On the other hand, a general user other than the demonstrator can only browse the general site 205, and cannot obtain professional information on beauty, obtain expert advice, or obtain points in the community square. For this reason, the demonstrator can have an incentive to register.

In addition to the registration as a demonstrator, only a special demonstrator who has performed a registration update procedure within a predetermined period (for example, two years) may be able to browse the dedicated site. Further, the dedicated site that can be browsed may be changed depending on the presence or absence of the update procedure.

Next, the marketing information processing method of the present invention will be described based on a flowchart.

FIG. 12 is a flowchart showing the flow of a process for acquiring marketing information based on the result of a questionnaire to a demonstrator whose identity is certain. First, the server 1 registers the user's identity information (step S301). Next, the server 1 stores the result of the questionnaire conducted for the registered demonstrator (step S302).

Next, the server 1 selects an important item to be marketed (step S30).
3). Next, the server 1 obtains marketing information by associating the questionnaire result corresponding to the selected important item with the identity information of the demonstrator (Step S).
304). With such processing, the flow ends.

As described above, since the questionnaire is conducted for the demonstrator whose identity information is reliable, it is possible to obtain more reliable marketing information than to obtain marketing information through a normal monitor.

FIG. 13 is a flowchart showing the flow of a process for obtaining marketing information based on the results reported by the demonstrator. First, server 1
Receives a performance report from the demonstrator (step S401). Next, the server 1 evaluates the performance (step S402).

Next, the server 1 selects a demonstrator that has given an evaluation equal to or higher than a predetermined value (step S403).
Next, the server 1 selects an important item to be marketed (step S404). Next, the server 1 acquires marketing information based on the information on the important items from the results of the selected demonstrator (step S405). With such processing, the flow ends.

As described above, the marketing information is obtained not from the results of all the demonstrators but from only the results of excellent demonstrators, so that more reliable marketing information can be obtained. .

FIG. 14 is a flowchart showing a flow of a process corresponding to an activity from a local demonstrator. First, the server 1 receives an activity of advertising or selling a product or the like from the demonstrator (step S501). Next, the server 1 selects correspondence information suitable for the received activity status (Step S)
502). Next, the server 1 transmits the correspondence information to the responder (step S503). With such processing, the flow ends.

As described above, the correspondence information suitable for the activity situation is automatically transmitted to the responder. For example, when a person needs to be suddenly required at the demonstrator, a request for adding a demonstrator is issued. The information can be transmitted directly to the portable terminal 7a of the waiting demonstrator. Therefore, there is no danger that the request information will be interrupted on the way. In addition,
The information may not be directly transmitted to the portable terminal 7a of the waiting demonstrator, but may be transmitted to the server 1 side terminal 2 of the branch where the waiting demonstrator is located.

FIG. 15 is a flowchart showing the flow of processing for the demonstrator to see a dedicated site that can be viewed only by the demonstrator. First, server 1
Registers the user's identity information (step S60).
1). Next, the server 1 stores a dedicated site that can be viewed only by the demonstrator and a general site that can be viewed by a general user (step S602).

Upon receiving the site browsing request (step S603), the server 1 determines whether the browsing requester is a demonstrator (step S604). Specifically, it is determined from the user ID and the password input by the demonstrator.

As a result, when the browsing requester is the demonstrator, the server 1 displays the dedicated site on the personal computer 7b of the demonstrator (step S60).
5). On the other hand, when the browsing requester is not the demonstrator, the server 1 displays the general site on the user's terminal (step S606). With such processing, the flow ends.

It is to be noted that the exclusive site may be displayed only for the demonstrator performing the update procedure during the predetermined period. In addition, after step S604, a step is provided for discriminating a special demonstrator performing an update procedure for a predetermined period from a normal demonstrator not performing an update procedure, and displaying the special demonstrator and a normal demonstrator. May be distinguished.

Further, the present invention is not limited to the above-described embodiment, but can adopt various modified embodiments.
For example, a database such as the identity information database 38 may be installed outside the server 1. In addition, the correspondence information transmitting unit 32 transmits the information to a demonstrator determined to be optimal based on the identity information instead of the demonstrator located near the store, or optimizes the information by considering both the identity information and the distance from the store. It may be transmitted to a demonstrator.
Further, the request from the demonstrator may be transmitted to all the demonstrators without providing the correspondence information selection unit 31.

The result report data creating section 28 is not an essential component. Therefore, the result report data may be created using software installed in a device outside the server 1 and then stored in the server 1 only. Further, the created result report data is transferred to the mobile terminal 7a.
May be stored.

[0125]

According to the present invention, highly reliable marketing information can be collected. According to another invention, marketing information can be quickly collected. According to another invention, a demonstration can be smoothly performed. Further, according to another invention, it is possible to efficiently secure a competent person who performs advertising sales on site.

[Brief description of the drawings]

FIG. 1 is a diagram showing an embodiment of a marketing information processing system of the present invention.

FIG. 2 is a diagram showing a configuration of a marketing information processing apparatus as a server in the marketing information processing system of FIG.

FIG. 3 is a diagram showing an example of a registration card to be submitted when registering as a demonstrator in the marketing information processing device of FIG. 2;

FIG. 4 is a diagram schematically illustrating an order receiving process to the marketing information processing apparatus in FIG. 2;

FIG. 5 is a diagram schematically illustrating an arrangement process in the marketing information processing apparatus in FIG. 2;

FIG. 6 is a diagram showing an example of a report card for reporting the result of a demonstrator's own store.

FIG. 7 shows that the demonstrator uses FIG.
FIG. 7 is a diagram showing a state in which a sales result is transmitted to a marketing information processing device of FIG.

8 is a diagram illustrating the marketing information processing apparatus of FIG.
It is a figure which shows typically a mode that an implementation process is performed after implementation of a demonstrator.

FIG. 9 shows the marketing information processing apparatus of FIG.
FIG. 9 is a diagram schematically illustrating a state in which a report process for reporting to various places is performed after the implementation process in FIG. 8.

10 is a diagram showing a part (A) of a report result obtained by the marketing information processing apparatus of FIG. 2 performing a report process and a part (B) of an evaluation result of a demonstrator, respectively.

11 is a diagram showing a configuration of a user browsing site stored in the marketing information processing apparatus of FIG. 2;

FIG. 12 is a flowchart showing a flow of a process for obtaining marketing information based on a result of a questionnaire to a demonstrator whose identity is certain in the marketing information processing apparatus of FIG. 2;

FIG. 13 is a flowchart illustrating a flow of a process for acquiring marketing information based on a result reported by a demonstrator in the marketing information processing apparatus of FIG. 2;

FIG. 14: In the marketing information processing apparatus of FIG. 2, in response to the activity status from the local demonstrator,
It is a flowchart which shows the flow of a process corresponding to this.

FIG. 15 is a flowchart showing a flow of processing for a demonstrator to see a dedicated site that can be viewed only by the demonstrator in the marketing information processing apparatus of FIG. 2;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Server (marketing information processing apparatus) 5 Internet (communication line) 7 Demonstrator terminal 7a Portable terminal 7b Personal computer 22 Identity information registration part (identity information registration means) 23 Questionnaire result storage processing part (questionnaire result storage means) 24 Marketing information acquisition part (Marketing information acquisition means) 25 Result reception unit (Result reception unit) 26 Demonstrator selection unit (Demonstrator selection unit) 27 Result report data storage processing unit (Result report data storage unit) 29 Result recording processing unit (Result recording unit) 30 Activity Status Receiving Unit (Activity Status Receiving Means) 31 Corresponding Information Selection Unit (Corresponding Information Selecting Means) 32 Corresponding Information Transmitting Unit (Corresponding Information Transmitting Means) 33 Browsing Requester Determining Unit (Browsing Requester Determining Means) 34 Site Display Unit (Site display means) 44 Site day Base (site storage means)

Claims (21)

[Claims] 1. A demonstrator terminal for a user including a demonstrator for advertising or selling goods or services to input predetermined data, and a product based on the predetermined data transmitted from the demonstrator terminal via a communication line. Or, a marketing information processing system comprising a server for processing marketing information of a service, wherein the server registers the user's identity information and obtains the user by performing a questionnaire on the product or the service. A marketing information processing system for acquiring marketing information of the product or the service based on a result of the questionnaire. 2. The method according to claim 1, wherein the questionnaire result is for a demonstrator whose advertising or sales performance of the product or service transmitted from the demonstrator, which is one form of the user, to the server is higher than a predetermined evaluation. The marketing information processing system according to claim 1, wherein: 3. A demonstrator terminal for advertising or selling a product or service for inputting predetermined data and a product or service based on the predetermined data transmitted from the demonstrator terminal via a communication line. A server that performs processing of marketing information, the server evaluates the performance of advertising or sales of the product or service transmitted from the demonstrator, and obtains a performance higher than a predetermined evaluation. A marketing information processing system characterized in that marketing information is obtained from the results of a demonstrator. 4. A demonstrator terminal for advertising or selling a product or service for inputting predetermined data and a product or service based on the predetermined data transmitted from the demonstrator terminal via a communication line. A marketing information processing system comprising: a server that processes marketing information; wherein the server stores results report data in a format that allows numeric or voice input of the results of advertising or sales of the demonstrator; A marketing information processing system characterized in that the results are recorded based on the numeric input or the voice input from a user. 5. A demonstrator terminal for advertising or selling a product or service for inputting predetermined data, and a product or service based on the predetermined data transmitted from the demonstrator terminal via a communication line. A marketing information processing system comprising: a server that processes marketing information; wherein the server receives, from the demonstrator, an activity of advertising or selling the product or service, and indicates a method of responding to the activity. A marketing information processing system, wherein information is selected, and the selected corresponding information is transmitted to a terminal of a responder corresponding to the activity status. 6. A demonstrator terminal for advertising or selling a product or service for inputting predetermined data and a product or service based on the predetermined data transmitted from the demonstrator terminal via a communication line. A marketing information processing system comprising: a server that performs processing of marketing information, wherein the server registers the identity information of the demonstrator and stores various sites that can be browsed by a user including the demonstrator; A marketing information processing system, wherein a dedicated site for a demonstrator is displayed when the user who has requested browsing the site is the above-mentioned demonstrator. 7. The marketing information processing system according to claim 6, wherein the server displays the site dedicated to the demonstrator only to the demonstrator updating the identity information within a predetermined period. 8. An identity information registering means for registering identity information of a user including a demonstrator for advertising or selling goods or services, and a questionnaire result obtained by conducting a questionnaire to the user regarding the goods or services. A marketing information processing apparatus comprising: a questionnaire result storage means for storing; and a marketing information acquisition means for acquiring marketing information of the product or the service based on a result of the questionnaire. 9. The questionnaire result is for a demonstrator whose advertisement or sale of the product or service transmitted from the demonstrator, which is a form of the user, has a higher rating than a predetermined evaluation. The marketing information processing device according to claim 8. 10. A result receiving means for receiving the result of the advertisement or the sale from a demonstrator for advertising or selling a product or service; and the result of the advertisement or the sale being higher than a predetermined evaluation. Demonstrator selecting means for selecting a demonstrator, Marketing information obtaining means for obtaining marketing information from the performance of the selected demonstrator,
A marketing information processing apparatus comprising: 11. A result report data storage means for storing result report data in a format in which a demonstrator that advertises or sells a product or service advertises or sells a result can be input numerically or by voice, and And a result recording means for recording the result based on a numeric input or the voice input. 12. An activity status receiving means for receiving an activity status of advertising or selling the product or service, and correspondence information indicating a method of responding to the activity status, are selected from a demonstrator for advertising or selling the product or service. A marketing information processing apparatus comprising: correspondence information selecting means; and correspondence information transmitting means for transmitting the selected correspondence information to a terminal of a responder corresponding to the activity status. 13. An identity information registering means for registering identity information of a demonstrator for advertising or selling goods or services; a site storage means for storing various sites that can be browsed by a user including the demonstrator; Browsing requester determining means for determining whether or not the user who has requested browsing is the demonstrator; and, when the demonstrator makes a browsing request, site displaying means for displaying a demonstrator dedicated site that can be viewed only by the demonstrator, A marketing information processing apparatus comprising: 14. The browsing requester discriminating means further discriminates whether or not the personal information is a special demonstrator updating the identity information within a predetermined period. 13. The marketing information processing apparatus according to claim 12, wherein a site dedicated to a special demonstrator that can be viewed only by a special demonstrator is displayed. 15. An identity information registration step of registering identity information of a user including a demonstrator for advertising or selling a product or service, and a questionnaire result obtained by performing a questionnaire on the user with respect to the product or the service. A marketing information processing method, comprising: storing a questionnaire result storing step; and a marketing information obtaining step of extracting marketing information of the product or the service based on a result of the questionnaire. 16. The questionnaire result is for a demonstrator whose advertisement or sale of the product or service transmitted from the demonstrator, which is a form of the user, has a higher rating than a predetermined evaluation. The marketing information processing method according to claim 15. 17. A result receiving step of receiving a result of the advertisement or the sale from a demonstrator for advertising or selling a product or service; and a step of giving a result higher than a predetermined evaluation among the results of the advertisement or the sale. A marketing information processing method, comprising: a demonstrator selecting step of selecting a demonstrator; and a marketing information obtaining step of obtaining marketing information from the performance of the selected demonstrator. 18. A performance report data storing step of storing performance report data in a format in which a demonstrator that promotes or sells goods or services advertises or sells the results or numbers can be input numerically or by voice; A result recording step of recording the result based on a numeric input or the voice input. 19. An activity receiving step for receiving an activity of advertising or selling the product or service and corresponding information indicating a method of responding to the activity from a demonstrator for advertising or selling the product or service. A marketing information processing method, comprising: a correspondence information selecting step; and a correspondence information transmitting step of transmitting the selected correspondence information to a terminal of a responder corresponding to the activity status. 20. An identity information registration step of registering identity information of a demonstrator for advertising or selling goods or services; a site storage step of storing various sites that can be browsed by a user including the demonstrator; A browsing requester determining step of determining whether the user who has requested browsing is the demonstrator, and a site displaying step of displaying a demonstrator dedicated site that can be viewed only by the demonstrator when the demonstrator makes a browsing request; A marketing information processing method comprising: 21. The browsing requester determining step further determines whether or not the personal information is a special demonstrator updating the identity information within a predetermined period. The site displaying step includes: 21. The marketing information processing method according to claim 20, wherein a special demonstrator dedicated site that can be viewed only by a special demonstrator is displayed.