JP2002215530A - Communication terminal device, system and method for advertisement, storage medium, and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To advertise over a wide range by increasing the degree of attainment of advertisement. SOLUTION: Provided are an advertisement information storage means which stores advertisement information provided by an advertiser's terminal device connected through a communication line and an advertisement information adding means which adds the advertisement information stored in the advertisement storage means to electronic mail information to be sent through the communication line, and the advertiser provides the advertisement information for a user in advance and adds and sends the provided advertisement when the user sends electronic mail, so that the advertisement information is spread to a 3rd person that the advertiser does not know directly in a mouth-to-mouth advertising way.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a communication terminal device, an advertisement system, an advertisement method, a storage medium, and a computer program, and more particularly to a communication terminal device suitable for an advertisement method using a terminal device capable of transmitting and receiving e-mail. It is.

[0002]

2. Description of the Related Art Conventionally, advertisements and advertisements using the Internet such as electronic mails and homepages have been made. In particular, the following method has been devised and realized as an advertisement method using electronic mail.

That is, as a first method, an advertiser manually adds an advertisement. Some application software for sending and receiving e-mail have a function of adding a signature message to the end of the e-mail. In such a case, the advertisement is written in the signature message.

Further, as a second method, for example,
Japanese Patent Application No. 10-320314 discloses a device for adding an advertisement to an electronic mail and transmitting the advertisement. In this method, advertisements are stored in a device, and when it is determined that an advertisement is to be inserted, the advertisement is inserted into an e-mail. As a judgment method,
A method based on a random number, a method based on a transmission history such as a maximum number of consecutive insertions and a maximum insertion limit within a certain period, and a method based on a user attribute such as age, gender, and claim history up to the present are disclosed.

As a third method, Japanese Patent Application Laid-Open No. 10-164137 discloses a method in which, when an information server provides information to a user, additional information such as an advertisement is added to requested information. Here, according to the output form requested by the user, additional information in a form corresponding to the output form is added. For example,
When requested to output by fax, add an advertising image,
When output by telephone is requested, a voice advertisement message is added, and in the case of e-mail, a text advertisement is added.

As a fourth method, Japanese Patent Application Laid-Open No. 10-207898 discloses a method of adding an advertisement when a server sends an electronic mail. When an e-mail is transmitted, an advertisement space is set in the server in correspondence with the advertisement pasting signal, an advertisement is pasted in the space, and an e-mail with the advertisement data is displayed when a call arrives at the receiving side.
When the recipient clicks on the advertisement space in the e-mail, the browser starts up and displays the URL page indicated by the advertisement.

[0007] In general, the advertising method is roughly classified into a method of increasing the number of times of contact with the advertisement and a method of increasing the number of persons who contact the advertisement. In the former case, it is possible to reinforce the preference for the advertisement target by repeatedly advertising the same person. In the latter case, it is possible to increase the reach by advertising to as many people as possible, and to increase the recognition of the advertisement target.

[0008]

However, the above-described first to fourth methods have a drawback that the reach of advertisement cannot be increased. That is, the range in which the advertisement can be performed is limited to the range in which the advertiser attempts to transmit the mail in the first method. Further, the second to fourth methods are limited to those who have accessed the server at most, and there has been a problem that it is impossible to further increase the reach of the advertisement. The present invention has been made in view of the above-described problems, and has as its object to increase the reach of an advertisement so that a wide range of advertisements can be performed.

[0009]

According to the present invention, there is provided a communication terminal device which stores advertisement information provided from an advertiser terminal device connected via a communication line, and an advertisement information storage device which stores the advertisement information via the communication line. And advertising information adding means for adding the advertising information stored in the advertising information storing means to the e-mail information to be transmitted. According to another feature of the present invention, an advertisement information updating means for updating the content of the advertisement information stored in the advertisement information storing means is further provided. Another feature of the present invention is that the advertisement information updating means updates the content of the recorded advertisement information at regular intervals. Another feature of the present invention is that it further comprises an advertisement information addition determining means for determining whether to add the advertisement information to the e-mail information, and wherein the advertisement information addition means comprises the advertisement information addition means. It is characterized in that the advertisement information is added to the e-mail information according to the result of the determination means. According to another feature of the present invention, the advertisement information addition determining unit includes:
A destination of the e-mail information to which the advertisement information is added is stored, and it is determined that the advertisement information is not added to a destination to which the advertisement information has been sent. Another feature of the present invention is that the advertisement information has been sent when the content stored in the advertisement information storage means has been updated. It is characterized in that it is determined that the advertisement information is also added to the destination. According to another feature of the present invention, the advertisement information addition determining unit determines a type of the e-mail information transmitted through the communication line, and determines not to add an advertisement in the case of a reply. It is characterized by. According to another feature of the present invention, the advertisement information addition determining unit determines a type of the e-mail information transmitted through the communication line, and determines not to add an advertisement in the case of transfer. It is characterized by. Another feature of the present invention is that the apparatus further comprises additional information display means for displaying the additional information as a background image of the e-mail information when the advertisement information addition determination means determines that there is additional information. It is characterized by. Another feature of the present invention is that the additional information is advertisement information. Another feature of the present invention is that each time the advertisement information is sent, the fact that the advertisement information has been transmitted is notified to the advertiser by e-mail, and the number of times the advertisement information is transmitted is counted by the advertiser. The feature is that it is possible.

[0010] The advertisement system of the present invention is characterized in that an advertisement source terminal device for providing advertisement information and one of the communication terminal devices described above are connected via a communication line.

An advertisement method according to the present invention includes an advertisement information storing step of storing advertisement information provided from a terminal device of an advertiser connected through a communication line, and an electronic mail information transmitted through the communication line. And an advertisement information adding step of adding the advertisement information accumulated by the processing of the advertisement information accumulation step. Another feature of the present invention is that it further includes an advertisement information updating step of updating the content of the advertisement information accumulated by the processing of the advertisement information accumulation step. In another feature of the present invention, the advertisement information updating step is characterized in that the contents of the recorded advertisement information are performed at regular intervals. Another feature of the present invention is that it further includes an advertisement information addition determining step of determining whether to add the advertisement information to the e-mail information, wherein the advertisement information addition step includes the advertisement information. It is characterized in that the advertisement information is added to the electronic mail information according to the result of the addition determining step. Another feature of the present invention is that, in the advertisement information addition determining step, a destination of the e-mail information to which the advertisement information is added is stored, and a destination to which the advertisement information has been transmitted is stored. Is characterized in that it is determined not to add advertising information. Another feature of the present invention is that, in the advertisement information addition determining step, when the content stored by the processing of the advertisement information storing step is updated, the advertisement information is transmitted. It is characterized in that it is determined that the advertisement information is also added to the destination having the information. Another feature of the present invention is that, in the advertisement information addition determining step, the type of the e-mail information transmitted via the communication line is determined, and in the case of a reply, it is determined that the advertisement is not added. It is characterized by. Another feature of the present invention is that, in the advertisement information addition determining step, the type of the e-mail information transmitted via the communication line is determined, and in the case of transfer, the advertisement is determined not to be added. It is characterized by. Another feature of the present invention is that, when it is determined in the advertisement information addition determining step that there is additional information, an additional information display step of displaying the additional information as a background image of the e-mail information is performed. Features. Another feature of the present invention is that the additional information is advertisement information. Another feature of the present invention is that every time the advertisement information is sent, the fact that the advertisement information has been sent is notified to the advertiser by e-mail, and the number of times the advertisement information is sent is counted by the advertiser. The feature is that it is possible.

A storage medium according to the present invention is characterized in that a program for causing a computer to execute the functions of each of the above-described means is recorded. Another feature of the present invention is that a program for causing a computer to execute any one of the methods described above is recorded.

[0013] A computer program according to the present invention is characterized in that the method according to any one of the above-mentioned aspects can be executed by a computer.

[0014]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of a communication terminal device, an advertisement system, an advertisement method, a storage medium, and a computer program according to the present invention will be described with reference to the accompanying drawings. FIG. 1 is a configuration diagram showing a first embodiment of a communication terminal device according to the present invention. In the present embodiment, the advertiser provides advertisement information to the user, and adds an advertisement when the user transmits an e-mail and transmits the e-mail. Then, the advertiser performs an operation of providing an advertising mediation incentive (for example, a bounty or a reward) to the user.

<Explanation of Advertising Propagation Path (FIG. 1)> FIG.
FIG. 4 is a diagram showing a flow of objects related to the arrival of an advertisement. As a stakeholder involved in the advertisement, the advertiser 30 trying to reach the advertisement
And a PC maker 31 that sells equipment to the user A, a user A32 that mediates advertisements, a user B33 that is a final destination of advertisements, and the like.

Advertiser 30 provides advertisement data 40 and incentive provision 41 to user A32.
The method of providing advertisement data includes a method of providing data written on a medium such as a CD-ROM, a floppy (registered trademark) disk and an IC card to a user, a method of sending the data to the user A32 via the Internet, and a method of providing the user 30 with the advertiser 30.
Any method, such as a method of connecting to and withdrawing from a server, can be used. How to provide incentives,
Arbitrary methods can be used, such as payment in money, discount of goods, provision of discount coupons and other goods and prizes.

Next, the user A sends an electronic mail 42 to the user B. At this time, the advertisement data is automatically added by the processing described later, and the advertisement reaches the user B33.

According to the above flow, the advertisement of the advertiser 30 can reach the user B33. The advertiser can use the dating relationship of the user A32 to advertise to the user B33, which has no direct interest and has not been known until now.

<Structure of Entire Device (FIG. 2)> Next, the structure of a terminal device in which each user transmits and receives e-mail will be described with reference to the block diagram of FIG. The terminal device according to the present embodiment is a terminal device operated by a keyboard and a digitizer. In FIG. 2, in a terminal device 1, a CPU 2 controls the entire device, and executes processes such as computation, I / O control, communication, and display according to a program stored in a memory unit 2.

The memory unit 3 is composed of a primary storage element such as a RAM and a ROM, and a secondary storage element such as a hard disk drive.
The control program of the CPU 1 and user data are stored. Also, it stores advertisement data, a destination address book for e-mail transmission / reception, e-mail text data, and the like. Reference numeral 4 denotes an extension I / F for transmitting and receiving data from the outside.

This is a floppy disk drive, C
It is composed of a D-ROM drive, an expansion card I / F and the like. Reference numeral 5 denotes a keyboard for inputting instructions and data from a user. Reference numeral 6 denotes a digitizer for performing an instruction or data input from a user, and detects a position coordinate on the tablet specified by the dedicated pen.

Reference numeral 7 denotes a liquid crystal display, and reference numeral 8 denotes a liquid crystal control circuit for controlling the display operation of the liquid crystal display 7. Reference numeral 9 denotes a communication interface for connecting to the Internet by means such as Ethernet (registered trademark). Connection method is wired such as modem, wireless such as Bluetooth, PHS, PD
It may be configured by various methods such as a mobile phone such as C and GSM. The Bluetooth is one of the protocols of the wireless LAN, and aims at a low-cost and high-speed wireless LAN standard for use in an extremely close area.

<Description of E-mail Transmission / Reception Processing (FIG. 3,
4)> Next, the flow of the e-mail transmission process will be described with reference to the flowchart of FIG. First, the first step S100
Then, it is determined whether an advertisement is to be added to the mail to be transmitted, and if affirmative, the process proceeds to step S101, and if negative, the process proceeds to step S102.

The criteria for determination can be set variously depending on the type of advertisement. For example, the destination of the mail to which the advertisement is added may be stored, and the advertisement may not be added to the destination to which the advertisement has been sent. In this way, it is possible to avoid the trouble of the sending side having to watch the same advertisement many times.

Further, when the destination is a rival company, it may not be added. Subsequently, when it is determined that the advertisement data should be added, the advertisement data is added in step S101. Here, the body of the mail data to be sent is extracted, and the advertisement data stored in the memory 3 is added.

In step S102, the mail data with the advertisement data is transmitted to the specified destination. The operation of this step is the same as the well-known procedure of e-mail transmission, and therefore will not be described. Through the above processing, the stored advertisement data can be added to the electronic mail and transmitted.

Next, the flow of the e-mail receiving process will be described with reference to the flowchart of FIG. In step S200,
Connects to a mail server and retrieves incoming mail to the operator. In step S201, the arrival mails are sequentially displayed on the display.

If the mail text has the advertisement data added thereto, the advertisement data is displayed by the processing in the same step. According to the above-described processing, the advertisement data can be added when the mail is transmitted, and the advertisement data can be displayed when the received mail is displayed.

<Example of screen display of mail with advertisement (FIG. 5)
FIG. 5 is a diagram showing a screen display example of transmitted and received e-mails. First, FIG. 5A is an image display example of an electronic mail text created by a user before transmission. 20 is a screen frame, 2
Reference numeral 1 denotes a mail body created by the user. As is clear from the text 21, the user is unaware of the advertisement,
The e-mail text is created using the same procedure as before.

Next, FIG. 5B is an image display example of the received mail. Reference numeral 20 denotes a screen frame, and reference numeral 21 denotes a mail text created by the user. Further, reference numeral 22 denotes advertisement data added at the time of transmission. Thus, the advertisement data added at the time of transmission is displayed together with the mail text.

As described above, according to the present embodiment, the advertiser provides the advertisement information to the user, and when the user sends the e-mail, the advertiser adds and transmits the provided advertisement. Thus, advertisement to a third party that the advertiser cannot directly know becomes possible. As a result, the reach of the advertisement can be dramatically increased.

The present invention is not limited to the above-described embodiment, but can be widely applied. For example, the type of the e-mail to be transmitted may be determined, and an advertisement may not be added in the case of a reply. In the case of transfer, an advertisement may not be added. This way, you can return the original sender's attached ad,
Duplicate attachments to emails that already have ads attached,
Can be prevented, and unnecessary traffic can be reduced.

Further, the advertisement data may be updated at any time. In this case, even if the address has been previously sent, the control may be performed so that the advertisement is sent again when the advertisement memory is updated. Further, the advertisement data may be provided to the user and updated at regular intervals. At this time, it is possible to add a control to set an expiration date in the advertisement data and not to add the advertisement after the period expires. In addition, the incentive offer
It may be performed every time the advertisement data is updated.

<Second Embodiment> In the above-described embodiment, the processing of adding the advertisement data as text to the end of the mail body has been described. In the present embodiment, processing is performed in which advertisement data is added as an image file and displayed as a background image of the received mail body.

Since the hardware configuration of the apparatus according to the present embodiment is the same as that of the first embodiment, the description of the same components will be omitted. In the present embodiment, the advertisement data stored in the memory 3 is image data.

The e-mail transmission processing of the present embodiment is the same as that of the first embodiment, and the description of the same components will be omitted. In the present embodiment, in step S101, the advertisement data in the image format is added to the mail text.

<Description of E-mail Receiving Process (FIG. 6)> FIG. 6 is a flowchart showing the flow of the e-mail receiving process. In step S300, connect to the mail server,
Retrieve the arrival mail addressed to the operator.

Next, in step S301, it is determined whether or not the advertisement data is added to the arrival mail to be displayed next. If affirmative, the process proceeds to step S302, and if negative, the process proceeds to step S3.
Proceed to 04.

In step S302, advertisement data is separated from the mail. In step S303, the advertisement data is displayed as a background image of the mail display area on the screen. Step S3
In 04, arrival mails are displayed in order on the display. According to the above-described processing, the advertisement data can be added when the mail is transmitted, and the advertisement data can be displayed as the background image when the received mail is displayed.

<Example of screen display of mail with advertisement (FIG. 7)
FIG. 7 is a diagram showing a screen display example of transmitted and received e-mails. FIG. 7A is similar to the above-described embodiment,
9 is an image display example of an e-mail text created by a user before transmission.

Next, FIG. 7B is an image display example of the received mail. In 23, the advertisement data is displayed as a background image at the time of transmission. Thus, the advertisement data added at the time of transmission can be displayed together with the mail text.

As described above, according to this embodiment, the same effects as those of the above-described embodiment can be obtained. Furthermore, by displaying the advertisement as the background of the screen, the advertisement can always be kept in the user's view even for a long mail requiring scrolling of the screen.

Third Embodiment In the above-described embodiment, an example has been described in which the advertiser directly provides the advertisement data and the incentive to the user. In the present embodiment, P
Provide advertisement data and incentives via C manufacturer. Since the device configuration and the e-mail transmission / reception process of the present embodiment are the same as those of the first embodiment, the description is omitted.

<Explanation of Advertising Propagation Path (FIG. 8)> FIG.
FIG. 4 is a diagram showing a flow of objects related to the arrival of an advertisement. The advertiser 30 provides the PC manufacturer 31 with the advertisement data 5
0 and advertisement fee payment 51 are performed. After writing the advertisement data in the memory of the PC to be sold, the PC maker 31 sells the PC with the advertisement data to the user A 52. At the same time, PC discount 53 is performed according to the advertisement fee paid by the advertiser. This may be an incentive to the advertisement transmission, and may be a discount coupon or the provision of another product or prize.

Next, the user A sends an electronic mail 42 to the user B. At this time, the advertisement reaches the user B33 by automatically adding the advertisement data. According to the above flow, the advertisement of the advertiser 30 can reach the user B33. The advertiser can use the dating relationship of the user A32 who has no direct stake in advertising to the user B33, which has not been known until now.

As described above, according to this embodiment, the same effects as those of the above-described embodiment can be obtained. Further, since the user A who cannot directly know the advertiser can be used, the reach of the advertisement can be further improved.

(Fourth Embodiment) <Explanation of Processing for Notifying the Number of Transmissions> In the above-described embodiment, a counter for the number of transmissions may be provided to notify the advertisement requester of the number of transmissions. . For example, it is possible to be automatically notified by e-mail at regular intervals. Further, an electronic mail may be transmitted when the count value exceeds a preset value. Furthermore, the user can also explicitly notify the user using a homepage or a normal electronic mail. Alternatively, the information may be written on a memory card or the like.

(Fifth Embodiment) In the above embodiment, an example has been described in which the user counts the number of advertisement transmissions. In the present embodiment, each time an advertisement is sent, a notice is sent to the advertiser by e-mail, and the advertiser performs counting. Since the device configuration and the e-mail receiving process of the present embodiment are the same as those of the first embodiment, the description is omitted.

<Explanation of E-mail Transmission Process (FIG. 9)> Next, the flow of the e-mail transmission process will be described with reference to the flowchart of FIG. Steps S100 to S102 for determining and transmitting the advertisement addition are the same as those in the above-described embodiment. When the processing in step S102 is completed, step S
Proceed to 400. In step S400, step S10
When the advertisement mail is transmitted in step 2, a counting request mail is transmitted to the advertiser.

Various information such as a user ID, a destination address, a transmission time, and the number of transmissions are described in the count request mail. The timing of sending the count request mail may be every time an advertisement mail is sent, or may be every fixed period. The advertising agency that has received the count request email adds the number of transmissions described in the email to an advertisement transmission counter managed for each user (not shown). Provision of the incentive to the user is performed according to the contents of the advertisement transmission counter.

<Explanation of Advertising Propagation Path (FIG. 10)> FIG.
0 is a diagram showing the flow of objects related to the arrival of the advertisement. Since the advertiser 30, the user A32, the user B33, and the advertisement data provision 40 are the same as those in the above-described embodiment, the description will be omitted. In the present embodiment, each time the user A32 sends an advertisement mail, the advertisement is notified to the advertiser by e-mail, and the advertiser performs counting.

First, every time the user A 32 transmits the mail 42 with the advertisement data to the user B 33, the device of the user A 32 transmits the counting request mail 44 to the advertiser 30.
The advertiser 30 provides the incentive 41 according to the number of times and contents of the count request mail.

As described above, according to the present embodiment, exactly the same effects as those of the above-described embodiment can be obtained. Further, since information such as the transmission time of the advertisement mail can be obtained immediately, such information can be reflected in the advertisement activity in real time.

The present invention is not limited to the above embodiment. For example, instead of the advertiser, a third trader may receive the counting request mail and perform counting.

The present invention can also be realized by supplying a recording medium storing the program according to the present invention to a system or an apparatus, and reading and executing the program code stored in the recording medium by a computer of the system or the apparatus. Achieved.

(Other Embodiments of the Present Invention) The communication terminal device of the present embodiment described above is constituted by a computer CPU or MPU, RAM, ROM, or the like. It can be realized by the operation of the stored program. Therefore, a program that causes a computer to perform the above functions is recorded on a recording medium such as a CD-ROM, for example.
Alternatively, it can be realized by causing a computer to read the data via a transmission medium such as the Internet.
As a recording medium for recording the above program, a CD-R
In addition to the OM, a floppy disk, a hard disk, a magnetic tape, a magneto-optical disk, a nonvolatile memory card, or the like can be used.

The functions of the above-described embodiments are implemented when the computer executes the supplied program, and the OS (operating system) or other application software running on the computer. When the functions of the above-described embodiment are realized in cooperation with the computer, or when all or a part of the processing of the supplied program is performed by a function expansion board or a function expansion unit of a computer, the functions of the above-described embodiment are realized. Such a program is also included in the embodiment of the present invention.

Further, in order to use the present invention in a network environment, all or some of the programs may be executed by another computer. For example, the screen input processing may be performed by a remote terminal computer, and various determinations and log recording may be performed by another center computer or the like.

[0059]

As described above, according to the present invention, the advertiser provides the advertisement information to the user, and when the user transmits the e-mail, the advertiser transmits the electronic mail with the provided advertisement. As a result, it is possible to advertise to a third party that the advertiser cannot directly know. As a result, it is possible to perform a wide range of advertisements by increasing the reach of the advertisement information, and it is possible to dramatically increase the reach of the advertisements and to perform a suitable advertisement.

According to another feature of the present invention, the advertiser provides the advertisement information to the user, and when the user sends the e-mail, the advertiser adds the provided advertisement and transmits the same. Advertisements to third parties that are not directly known to the public. Further, by providing an incentive according to the number of times of transmitting the advertisement, the motivation of the user can be greatly improved, and the reach of the advertisement can be significantly increased.

[Brief description of the drawings]

FIG. 1 is a diagram showing a mutual relationship between advertisement methods according to a first embodiment.

FIG. 2 is a block diagram illustrating a schematic configuration of a terminal device according to the first embodiment.

FIG. 3 is a flowchart illustrating a flow of a mail transmission process according to the first embodiment.

FIG. 4 is a flowchart illustrating a flow of a mail receiving process according to the first embodiment.

FIG. 5 is a diagram illustrating an example of a received mail display screen according to the first embodiment.

FIG. 6 is a flowchart illustrating a flow of a mail receiving process according to the second embodiment.

FIG. 7 is a diagram illustrating an example of a received mail display screen according to the second embodiment.

FIG. 8 is a diagram showing a mutual relationship between advertisement methods according to the third embodiment.

FIG. 9 is a flowchart illustrating a flow of an e-mail transmission process.

FIG. 10 is a diagram showing a flow of objects related to the arrival of an advertisement.

[Description of Signs] 1 Terminal 2 CPU 3 Memory 4 Expansion Interface 5 Keyboard 6 Digitizer 7 Liquid Crystal Display 8 Liquid Crystal Controller 9 Communication Interface 10 Advertising Data 11 Address Book 12 Mail Data 30 Advertiser 31 PC Maker 32 User A 33 User B

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 332 G06F 17/60 332 502 502 502

Claims (26)

[Claims] 1. An advertisement information storage means for storing advertisement information provided from a terminal device of an advertiser connected via a communication line, and storing the advertisement information in electronic mail information transmitted via the communication line. A communication terminal device comprising: advertisement information adding means for adding the advertisement information stored in the means. 2. The communication terminal device according to claim 1, further comprising an advertisement information updating unit that updates contents of the advertisement information stored in the advertisement information storage unit. 3. The communication terminal device according to claim 2, wherein the advertisement information updating unit updates the content of the recorded advertisement information at regular intervals. 4. An advertisement information addition determining means for determining whether or not to add the advertisement information to the e-mail information, wherein the advertisement information addition means is configured to execute the advertisement information addition in accordance with a result of the advertisement information addition determination means. The communication terminal device according to any one of claims 1 to 3, wherein the advertisement information is added to electronic mail information. 5. The advertisement information addition determining means stores a destination of the e-mail information to which the advertisement information is added, and determines not to add the advertisement information to a destination to which the advertisement information has been sent. The communication terminal device according to claim 4, wherein 6. The advertisement information addition determination means, when the content stored in the advertisement information storage means is updated, adds the advertisement information to a destination to which the advertisement information has been sent. 6. The method according to claim 5, wherein
A communication terminal device according to claim 1. 7. The advertisement information addition determining means determines a type of e-mail information transmitted through the communication line,
The communication terminal device according to any one of claims 1 to 6, wherein it is determined not to add an advertisement in the case of a reply. 8. The advertisement information addition determining means determines a type of electronic mail information transmitted through the communication line,
The communication terminal device according to claim 1, wherein it is determined not to add an advertisement in the case of transfer. 9. An additional information display means for displaying said additional information as a background image of electronic mail information when said advertisement information addition determining means determines that there is additional information. 7. The communication terminal device according to claim 6. 10. The communication terminal device according to claim 9, wherein the additional information is advertisement information. 11. The method according to claim 1, wherein each time the advertisement information is sent, the advertisement information is notified by e-mail to the advertiser, and the advertiser can count the number of times the advertisement information is transmitted.
The communication terminal device according to any one of claims 10 to 10. 12. An advertisement source terminal device for providing advertisement information and a communication terminal device according to any one of claims 1 to 11 connected via a communication line. Advertising system. 13. An advertisement information storage step of storing advertisement information provided from a terminal device of an advertiser connected via a communication line; and storing the advertisement information in electronic mail information transmitted through the communication line. An advertisement information adding step of adding the advertisement information accumulated by the processing of the step. 14. The advertisement method according to claim 13, further comprising an advertisement information updating step of updating the contents of the advertisement information accumulated by the processing of the advertisement information accumulation step. 15. The advertisement method according to claim 14, wherein the advertisement information updating step is performed on the contents of the recorded advertisement information at regular intervals. 16. An advertisement information addition determining step of determining whether to add the advertisement information to the electronic mail information, wherein the advertisement information addition step is performed according to a result of the advertisement information addition determination step. The advertisement method according to any one of claims 13 to 15, wherein the advertisement information is added to the electronic mail information. 17. In the advertisement information addition determining step, a destination of the e-mail information to which the advertisement information is added is stored, and the advertisement information is not added to a destination to which the advertisement information has been sent. 17. The advertisement method according to claim 16, wherein the determination is performed. 18. In the advertisement information addition determining step, when the content stored by the processing of the advertisement information storage step is updated, the advertisement information is also sent to a destination to which the advertisement information has been sent. 17. The advertisement method according to claim 16, wherein it is determined to add the advertisement. 19. The method according to claim 16, wherein in the advertisement information addition determining step, a type of the e-mail information transmitted through the communication line is determined, and in the case of a reply, it is determined not to add the advertisement. The advertising method according to any one of claims 18 to 18. 20. The method according to claim 16, wherein in the advertisement information addition determining step, a type of the e-mail information transmitted through the communication line is determined, and in the case of transfer, it is determined not to add an advertisement. The advertising method according to any one of claims 18 to 18. 21. An additional information display step of displaying the additional information as a background image of electronic mail information when it is determined in the advertisement information addition determining step that there is additional information. The advertising method according to any one of the above. 22. The advertisement method according to claim 21, wherein the additional information is advertisement information. 23. The method according to claim 1, wherein each time the advertisement information is sent, the advertisement information is notified by e-mail to the advertiser, and the advertiser can count the number of times the advertisement information is transmitted.
The advertisement method according to any one of Items 3 to 22. 24. A computer-readable storage medium having recorded thereon a program for causing a computer to execute the function of each means according to any one of claims 1 to 12. 25. A computer-readable storage medium having recorded thereon a program for causing a computer to execute the method according to any one of claims 13 to 23. 26. A computer program for causing a computer to execute the method according to any one of claims 13 to 23.