JP2002207924A - System, method, and device for advertisement sales, managing device, and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement sales system which enables a maker side to take sales promotion activities even for low-priced articles such as daily necessities and food in a wide area speedily at low cost. SOLUTION: The advertisement sales system is structured by using advertising and selling devices 1 installed at stores and a managing device 3 which is connected to the advertising and selling devices 1 through the Internet 2; and sales direction data on object articles of advertisement sales are sent from the managing device 3 to the respective advertising and selling devices 1, which operates advertising and selling robots 12 according to the sales direction data to advertise and sell articles.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement sales system and an advertisement using an advertisement sales device installed in a plurality of stores and a management device connected to the plurality of advertisement sales devices via communication means. The present invention relates to a sales method or an advertisement sales device, a management device, and a storage medium that constitute an advertisement sales system.

[0002]

2. Description of the Related Art In recent years, sales media for commodities have been diversified. As this type of sales media, television shopping, radio shopping, Internet shopping, catalog shopping, shopping on paper using newspapers, shopping on magazines using magazines, and the like are known. These sales media have a wide sales target area, and can carry out a sales campaign or the like targeting all over Japan, for example.

[0003] However, since all of the above sales media are in the form of mail-order sales, products with a price corresponding to the delivery cost are to be sold. For low-priced commodities such as daily necessities and groceries, a certain quantity is not sold as a set. limit,
It will be excluded from the sale target. Further, in a sales form using a broadcast medium such as a television or a radio, it is necessary to cover a high media usage fee in addition to a program production cost, and therefore, it is required to sell a large amount of somewhat expensive products.

[0004] For low-priced commodities such as daily necessities and foods, sales promotion activities such as sales campaigns using supermarkets and other stores and promotion of new products are being carried out. Manufacturers dispatch sales promotion staff to stores such as supermarkets to conduct such sales promotion activities.Since it is necessary to negotiate with sales outlets and secure staff every time a campaign is conducted, quick implementation is required. In reality, it is difficult to accurately grasp the effects of difficulties, and wide-area campaigns require enormous labor costs, and thus cannot be easily implemented.

[0005]

SUMMARY OF THE INVENTION The present invention has been made in order to eliminate the above-mentioned problems.
Even for low-priced products such as foodstuffs, manufacturers can quickly and inexpensively conduct wide-area sales promotion activities,
There is also a great merit for dealers, such as making it easier to collect performance data and customer data, and using a robot to conduct advertising sales, thereby exhibiting excellent customer attracting effects and contributing to increased sales. It is an object to provide an advertisement sales system, an advertisement sales method, an advertisement sales device, a management device, and a storage medium.

[0006]

In order to solve the above-mentioned problems, an advertisement sales system according to the present invention is connected to an advertisement sales device installed at a plurality of stores, and to the plurality of advertisement sales devices via communication means. The management device has sales effect data transmission means for transmitting sales effect data of the product to be advertised and sold to each of the advertiser sales devices. It is characterized by comprising sales effect data receiving means for receiving effect data, and an advertising sales robot for advertising and selling products in accordance with the received sales effect data.

[0007] In order to solve the above-mentioned problems, an advertisement sales method according to the present invention comprises: an advertisement sales apparatus installed in a plurality of stores;
An advertisement sales method using a management device connected to the plurality of advertisement sales devices via communication means, wherein the advertisement sales method uses the management device to sell sales production data of a product to be sold. Transmitting to the device, the advertising sales device receiving the sales effect data, and causing the advertising sales robot to perform the advertising sales of the product according to the sales effect data received by the advertising sales device. It is characterized by including.

[0008] In order to solve the above-mentioned problems, an advertisement sales device according to the present invention is an advertisement sales device installed in a store,
The advertising / sales apparatus includes a stage on which a back panel is erected at the rear, an advertising / sales robot which is installed on the stage, and which can be operated in accordance with the drive of an actuator, and an arbitrary operation of the robot or audio output to a speaker. And a control unit for controlling the sales presentation in a timely manner, and a product display for sale provided in front of the stage.

[0009] In order to solve the above-mentioned problems, an advertisement sales apparatus according to the present invention is an advertisement sales apparatus installed in a plurality of stores and connected to a management apparatus via communication means. Is characterized by having sales effect data receiving means for receiving the sales effect data transmitted by the management device, and an advertising sales robot for performing an advertising sales of the product in accordance with the received sales effect data. .

[0010] In order to solve the above problems, a management device according to the present invention is a management device in which advertisement sales devices installed in a plurality of stores are connected via communication means. It is characterized by having sales effect data transmitting means for transmitting the sales effect data of the product to be carried out to each of the advertising sales devices.

According to another aspect of the present invention, there is provided a storage medium storing a program for operating an advertisement sales system as each means according to any one of claims 1 to 12.
A program for causing an advertising / sales system to execute each step according to any one of claims 3 to 19, a program for operating an advertising / sales apparatus as each means according to any one of claims 20 to 32, or A program for operating the management device is stored as each of the means described in any one of the above.

[0012]

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a block diagram showing a configuration of an advertising sales system according to an embodiment of the present invention.

As shown in FIG. 1, the advertising sales system includes:
The system includes an advertising sales device 1 installed at a plurality of stores and a management device 3 connected to the advertising sales devices 1 via the Internet 2. The advertising sales device 1
For example, they are installed in large retail stores such as supermarkets, shopping centers, and department stores nationwide, and construct a wide-area advertising and sales network.

The management device 3 includes a sales effect data providing module 4 for providing the sales effect data to the advertisement sales device 1 and a sales amount data collection module 5 for counting the sales amount data transmitted from the advertisement sales device 1. A customer data totaling module 6 for totalizing customer data transmitted from the advertising and selling device 1, a display unit 7 such as a display, an input unit 8 such as a keyboard, and the above-mentioned components according to a predetermined control program. It comprises a control unit 9 for controlling and a network interface 10 for connecting the control unit 9 to the Internet 2.

The sales effect data includes a program, a control command, parameters, voice data, image data, and the like for causing the advertisement sales device 1 to perform an advertisement sales. The sales effect data of the item to be sold and the sales effect data of the item sold by the store independently are stored. These sales effect data are created for each product in response to a request from a client (a maker, an advertising agency, or the like).

The control section 9 has a function of transmitting sales effect data of products to be sold simultaneously over a wide area to each of the advertising sales devices 1 at a predetermined date and time, and a function of transmitting sales effect data of products sold by the store independently. A function to transmit in response to a request (reception of product information) from the advertising sales device 1 of the store, a function of receiving and totaling the sales quantity data transmitted by the advertising sales device 1, and a function of transmitting by the advertising sales device 1. A control program for causing the management device 3 to have a function of receiving and totalizing customer data and a function of transmitting an effect change instruction to a predetermined advertising and sales device 1 in accordance with the totalized data is stored.
In addition, the function of transmitting the effect change command includes manual transmission by an operation of an operator and automatic transmission by the determination of the control unit 9.

On the other hand, the advertising sales apparatus 1 is described as being incorporated in a stage 11 on which a back panel 11a is erected, an advertising selling robot 12 mounted on the stage 11, and a vertically movable and rotatable stage. Product display stand 13, a sound collecting microphone 14 installed at the front end of the stage 11, a sale product display stand 15 provided in a staircase shape on the front side of the stage 11, and a sales quantity incorporated in the sale product display stand 15. Detection sensor 16 and product display stand 1 for sale
5, a monitor 18 incorporated in the back panel 11a, a light-emitting display panel 19 incorporated below the customer detection sensor 17, speakers 20 incorporated in the left and right sides thereof, and an upper end of the back panel 11a. Camera 21, a spotlight 22 projecting forward from the upper end of the back panel 11a, and a mobile phone (PHS) 23 attached to the hand of the advertising and sales robot 12.
And a control unit 24 for controlling these components in accordance with a predetermined control program and the sales effect data, and a network interface 25 for connecting the control unit 24 to the Internet 2.

The advertising and selling robot 12 is for advertising and selling on behalf of human beings, and has joints such as a neck, a shoulder, an elbow, a finger, and a waist which can be bent or rotated. Various operations are performed according to the driving of the built-in actuator. The operation of the advertising sales robot 12 is defined in the sales effect data, and it is possible to cause the advertising sales robot 12 to perform an arbitrary operation based on a change in the sales effect data.

The product display stand 13 for explanation is used for raising and lowering and rotating the product in synchronization with the operation and sound of the advertising and sales robot 12, and moves up and down and rotates according to the drive of an actuator incorporated in the stage 11. Perform the operation. The operation of the product display stand for explanation 13 is defined in the sales effect data, and any operation can be performed on the product display stand for explanation 13 based on the change of the sales effect data.

The sound collecting microphone 14 is for recording the voices of customers gathered around the advertising and selling device 1, and analyzes the frequency of the recorded voices and obtains customer demographic data. This customer layer data is stored in customer data to be described later and stored in the management device 3.
Sent to.

The sales quantity detection sensor 16 is for detecting a change in the total weight of the products placed on the sales product display stand 15, and the sales quantity is determined based on the detection signal. This sales quantity data is used for determining the replenishment of the product and the like, and is transmitted to the management device 3.

The customer detecting sensor 17 is for detecting the number and position of customers gathered around the advertising and selling apparatus 1, and is composed of an ultrasonic sensor, an infrared sensor, a foot switch, a camera and the like. This customer number data, etc.
It is used for the effect of the advertising sales robot 12 and is stored in the customer data and transmitted to the management device 3.

The monitor 18 is connected to the advertising sales robot 12.
This is for displaying product information such as product description in an image in synchronization with the operation and sound of the product, and is installed at a height that is easy for the customer to see. The display timing and display contents of the monitor 18 are defined in the sales effect data, and an arbitrary display operation is performed based on the change of the sales effect data.
Can be performed.

The light emitting display panel (LED display panel)
Numeral 19 is for light-emitting display (highlighted display) of product information such as product price, quantity, weight, etc. in synchronization with the operation or voice of the advertising sales robot 12, and is installed at a height that is easy for the customer to see. The display timing and display content of the light emitting display panel 19 are defined in the sales effect data, and the light emitting display panel 19 can perform an arbitrary display operation based on a change in the sales effect data.

The loudspeaker 20 is the advertising sales robot 1
The audio output is performed in accordance with the timing of the operation 2 and the output timing and the output contents are defined in the sales effect data. Can be performed.

The camera (CCD small camera) 21 includes:
This is for photographing the customers gathered around the advertising and sales apparatus 1, and the back panel 11 is hard to be seen by the customers.
It is incorporated in the character part or pattern part of a. Camera 21
Is stored in the customer data and transmitted to the management device 3.

The spotlight 22 is used to illuminate a product on the product display stand 13 for explanation in synchronism with the operation and sound of the advertising sales robot 12, and raises the level of attention to the product. The operation of the spotlight 22 is defined in the sales effect data, and an arbitrary operation can be performed by the spotlight 22 based on a change in the sales effect data.

The portable telephone 23 is used for requesting a salesclerk of a store to replenish goods or for utilizing the effect of the advertising and sales robot 12. The replenishment request operation is determined by the control unit 24 at the timing. On the other hand, the timing of the effect operation is defined in the sales effect data.

The control unit 24 has a function of receiving sales effect data of merchandise to be sold all over the wide area from the management device 3, a function of transmitting information of merchandise sold by the store independently to the management device 3, Accordingly, the function of receiving the sales effect data transmitted by the management device 3, the function of operating each component in accordance with the sales effect data, the function of transmitting sales quantity data to the management device 3, and the management of customer data A function of transmitting to the device 3, a function of changing the effect content in response to an effect change command from the management device 3, and a function of requesting replenishment of goods with the mobile phone 23 in accordance with the detection quantity of the sales quantity detection sensor 16 Is stored in the advertisement sales apparatus 1.

Next, the operation procedure of the advertisement sales system is shown in FIG.
It will be described based on. However, products to be sold shall be products that are sold all at once in a wide area. In addition, the effect that the advertising sales device 1 performs for sale is an effect in which the advertising sales robot 12 gathers customers by operation and voice, an effect in which the advertising sales robot 12 describes the product by operation and voice, and a product of the advertising sales robot 12. An effect combining the description and the operation of the product display stand 13 for explanation, an effect combining the product description of the advertising sales robot 12 and the image display of the monitor 18, a description of the product of the advertising sales robot 12 and the light emitting display of the light emitting display panel 19. The combined effect, the effect that the advertising sales robot 12 promotes the purchase of the product,
An effect in which the purchase and sale of the product is detected by the sensor signal and the promotion / sales robot 12 gives thanks, an effect in which the mobile phone 23 talks with the headquarters and the clerk, an effect in which the mobile phone 23 talks with friends while resting, and the like are prepared. In addition, it is assumed that a plurality of effect plans A, B,... (For example, one plan from customer attraction to purchase prompt) in which these effects are variously combined are defined in advance in sales effect data.

Prior to the sale of the above-mentioned products, the store stores the predetermined products on the sales product display stand 1 of the advertising and sales apparatus 1.
While the number is set to 5, the management device 3 transmits the corresponding sales effect data to the advertisement sales device 1. Upon receiving this, the advertising sales device 1 waits for a predetermined sales start time and executes the effect plan A, which is the initial plan. When the production plan A is completed, the sales quantity data and the customer data are transmitted to the management device 3. Management device 3 receiving this
Collects the sales quantity data and the customer data, and transmits a plan change instruction to the advertising and sales apparatus 1 when the sales quantity is equal to or less than a predetermined quantity. The advertisement sales device 1 that has received this executes the designated effect plan B. When the production plan B is completed, the current sales quantity data and the customer data are transmitted to the management device 3. Receiving this, the management device 3 totals the sales quantity data and the customer data, determines whether or not the sales quantity is equal to or less than a predetermined quantity, and transmits a plan change command if the sales quantity is equal to or more than the predetermined quantity. The production plan B is executed again next time. Further, when the number of products on the sales product display stand 15 decreases, the advertising sales robot 12 causes the clerk to perform an effect of calling the mobile phone 23, and also controls the mobile phone 23 to contact the clerk and replenish the products. Request. By repeating such a procedure, the sale of the product by the advertising sales device 1 is continued.

FIG. 8 shows a procedure in which a store sells its own merchandise with the advertising sales device 1. As shown in this figure, the store stores the product information in the management device 3 in advance.
Send to The management device 3 receiving this transmits the corresponding sales effect data to the advertising sales device 1. Upon receiving this, the advertising sales device 1 executes the effect plan corresponding to the product sold by the store independently, and sells the product. The subsequent steps are the same as those shown in FIG.

In the embodiment of the present invention configured as described above, the promotion of low-priced commodities such as daily necessities and groceries is carried out by using a store such as a supermarket through a sales campaign, promotion of new products, and the like. The advertisement sales apparatus 1 includes a stage 11 on which a back panel 11a is erected at a rear portion, and an advertisement sales robot 12 mounted on the stage 11 and capable of operating in response to driving of an actuator.
And a control unit 24 for controlling a sales effect in synchronization with an arbitrary operation of the robot 12 or an audio output to the speaker 20, and a sales product display 15 provided on the front side of the stage. Therefore, the advertising and sales robot 12 can provide a product description with a visual and auditory effect in front of the products displayed on the sales product display stand 15, and the robot 12 can display various animals, manga characters, and the like. , Voice actors, talents, and other sound effects can be used in various combinations. As a result, the entire stage 11 exhibits the function of one stage device, contributing to excellent customer collection effects and sales increase. Activities can be expected.

Further, even when these events are performed by installing the advertisement sales apparatus 1 at a plurality of stores, the management apparatus 3 connected to the plurality of advertisement sales apparatuses 1 via the Internet 2 is connected. And a sales effect data of the product to be advertised and sold.
To each of the advertising sales devices 1, and the advertising sales device 1 receiving this transmits the advertising sales robot 1 according to the sales effect data.
2 to operate and promote the product for sale,
Even for low-priced products such as daily necessities and foods, manufacturers can quickly and inexpensively carry out wide-area sales promotion activities, and at the same time, use a robot to carry out advertising sales, thereby exhibiting excellent customer attracting effects There are also great merits for dealers, such as contributing to increased sales.

Further, since the advertising sales device 1 detects the sales volume of the product and transmits it to the management device 3, the sales volume data can be totaled and the sales production plan can be changed in accordance with the sales volume. As a result, In addition, the effect of the sales promotion activity can be enhanced based on an appropriate change of the sales production plan, without being able to easily judge the effect of the sales promotion activity. In addition, since the advertising sales device 1 detects the sales quantity based on the change in the total weight of the products placed on the sales product display 15, it is possible to detect the sales quantities of various products having different forms.

Further, since the advertising sales apparatus 1 collects data of customers gathered around the apparatus and transmits the collected data to the management apparatus 3, it is possible to aggregate customer data and change a sales production plan according to the customer data. As a result, it is not possible to easily determine the effect of the sales promotion activity, and the effect of the sales promotion activity can be enhanced based on an appropriate change in the sales production plan. In addition, since the advertisement sales device 1 transmits the photographed image, the recorded voice, the number of people, the position, and the like of the customer to the management device 3, it is possible to collect detailed customer data.

Further, the advertisement sales device 1 detects the sales volume of the product and requests the salesclerk of the store to replenish the product in accordance with the detected sales volume. In addition, it is not necessary for the store clerk to constantly monitor the remaining amount of the product, and it is possible to avoid a disadvantage that the product is out of stock and the sales are reduced. Also,
Since the advertisement sales device 1 uses the mobile phone 23 to request replenishment of commodities, the clerk can carry out the replenishment of commodities more quickly by having the mobile phone 23.

Further, since the advertising sales apparatus 1 can request the sales effect data of the merchandise to be independently sold by the shop from the management apparatus 3, the advertising selling apparatus 1 can be effectively used during the sales campaign by the manufacturer. To increase sales.

Further, since the advertising sales apparatus 1 is provided with an explanatory product display stand 13 for raising and lowering or rotating the product in synchronization with the operation or sound of the advertising selling robot 12, the attention to the product is increased and the sales are increased. Can contribute to.

Further, since the advertisement sales apparatus 1 is provided with the monitor 18 for displaying the image of the product information in synchronization with the operation or the sound of the advertisement sales robot 12, it is possible to explain the details of the product and contribute to the increase in sales. Can be.

Further, since the advertising and sales apparatus 1 includes the light emitting display panel 19 which emits and displays product information in synchronization with the operation or sound of the advertising and sales robot 12, the sales price and the like are highlighted to contribute to sales increase. can do.

[0042]

As described above, the present invention enables the manufacturer to quickly and inexpensively carry out wide-area sales promotion activities even for low-priced commodities such as daily necessities and foods. There is also a great merit for the store side, such as easy collection of performance data and customer data, and the use of robots to carry out advertising sales, thereby exhibiting excellent customer attracting effects and contributing to increased sales.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertising sales system.

FIG. 2 is a front view of the advertising sales device.

FIG. 3 is a side view of the same.

FIG. 4 is a plan view of the same.

FIG. 5 is a perspective view of the same.

FIG. 6 is a perspective view of the advertising and sales device showing a use state.

FIG. 7 is a chart showing an operation procedure of the advertisement sales system.

FIG. 8 is a chart showing an operation procedure in a unique sale.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 advertising sales device 2 internet 3 management device 11 stage 11 a back panel 12 advertising sales robot 13 explanatory product display stand 14 sound collecting microphone 15 sales product display stand 16 sales quantity detection sensor 17 customer detection sensor 18 monitor 19 light emitting display panel 20 Speaker 21 Camera 22 Spotlight 23 Cellular phone 24 Control unit

Claims (41)

[Claims] 1. An advertising sales device installed in a plurality of stores and a management device connected to the plurality of advertising sales devices via communication means, wherein the management device performs advertising sales. While having sales effect data transmitting means for transmitting the sales effect data of the product to each of the advertising sales devices, the advertising sales device is provided with a sales effect data receiving unit for receiving the sales effect data, and the received sales effect data. An advertisement sales system comprising: an advertisement sales robot that performs an advertisement sales of a product according to the request. 2. The advertisement sales apparatus further includes sales quantity detection means for detecting the sales quantity of a product, and sales quantity data transmission means for transmitting the detected sales quantity data to the management apparatus. 2. The advertisement sales system according to claim 1, wherein the apparatus further comprises sales quantity data receiving means for receiving the sales quantity data, and sales quantity data totalizing means for totalizing the received sales quantity data. . 3. The advertising sales device further comprises a sales quantity detecting means for detecting a sales quantity of the product, and a sales quantity data transmitting means for transmitting the detected sales quantity data to the management apparatus. The apparatus further includes a sales quantity data receiving means for receiving the sales quantity data, and an effect change instruction transmitting means for transmitting an effect change instruction to the advertising sales apparatus according to the received sales quantity data. The advertisement sales system according to claim 1. 4. The sales quantity detecting means according to claim 2, wherein said sales quantity detection means detects a sales quantity based on a change in a total weight of a product placed on a sales product display stand of said advertisement sales apparatus. Advertising sales system according to any of the above. 5. The advertisement sales apparatus further includes customer data collection means for collecting data of customers gathered therearound, and customer data transmission means for transmitting the collected customer data to the management apparatus. The management device, further, customer data receiving means for receiving the customer data,
The advertisement sales system according to any one of claims 1 to 4, further comprising customer data totaling means for totalizing the received customer data. 6. The advertisement sales device further includes customer data collection means for collecting data of customers gathered therearound, and customer data transmission means for transmitting the collected customer data to the management device. The management device, further, customer data receiving means for receiving the customer data,
The advertisement sales system according to any one of claims 1 to 5, further comprising: an effect change instruction transmitting unit that transmits an effect change instruction to the advertisement sales device in accordance with the received customer data. 7. The advertisement sales system according to claim 5, wherein said customer data collection means photographs a customer with a camera provided in said advertisement sales device. 8. The advertisement sales system according to claim 5, wherein said customer data collection means records a customer's voice with a microphone provided in said advertisement sales device. 9. The advertisement sales system according to claim 5, wherein the customer data collection unit detects the number or position of the customers by a customer detection sensor provided in the advertisement sales device. . 10. The advertisement sales apparatus further includes a sales quantity detecting means for detecting a sales quantity of the product, and a product replenishment requesting means for requesting a clerk of the sales shop to replenish the product according to the detected sales quantity. 2. The method according to claim 1, wherein
10. The advertisement sales system according to any one of claims 9 to 9. 11. The product replenishment requesting means requests replenishment of a product using a mobile phone.
0 advertising sales system. 12. The advertisement sales apparatus further includes a merchandise information transmitting unit that transmits information on merchandise sold by the sales shop to the management apparatus, while the management apparatus includes:
Further, a product information receiving means for receiving the product information,
The advertisement sales system according to any one of claims 1 to 11, further comprising sales effect data transmission means for transmitting sales effect data corresponding to the product information to the advertisement sales device. 13. An advertisement sales method using an advertisement sales device installed in a plurality of stores and a management device connected to the plurality of advertisement sales devices via communication means, wherein the advertisement sales method is A step in which the management device transmits sales effect data of a product to be advertised and sold to each of the advertisement sales devices, and a process in which the advertisement sales device receives the sales effect data,
Causing the advertisement sales robot to perform advertisement sales of the product in accordance with the sales effect data received by the advertisement sales device. 14. The advertisement sales method further includes a step of detecting the sales quantity of the product by the advertisement sales apparatus, a step of transmitting sales quantity data detected by the advertisement sales apparatus to the management apparatus, 14. The advertising sales method according to claim 13, further comprising: a step of receiving the sales quantity data by an apparatus; and a step of collecting the sales quantity data by the management apparatus. 15. The advertisement sales method further includes a step of detecting the sales quantity of the product by the advertisement sales apparatus, a step of transmitting sales quantity data detected by the advertisement sales apparatus to the management apparatus, 15. The apparatus according to claim 13, further comprising a step of receiving the sales quantity data by the apparatus and a step of transmitting an effect change instruction to the advertising and sales apparatus in accordance with the sales quantity data received by the management apparatus.
Advertising sales method described in any of the. 16. The advertisement sales method further includes a step of collecting data of customers gathered around the advertisement sales apparatus, and a step of transmitting customer data collected by the advertisement sales apparatus to the management apparatus. 16. The advertisement sales method according to claim 13, further comprising: a step in which the management device receives the customer data; and a step of totalizing the customer data received by the management device. 17. The advertisement sales method further includes a step of collecting data of customers gathered around the advertisement sales apparatus, and a step of transmitting customer data collected by the advertisement sales apparatus to the management apparatus. 14. The method according to claim 13, further comprising the steps of: receiving the customer data by the management device; and transmitting a staging change command to the advertising and sales device in accordance with the customer data received by the management device. 16. The advertising sales method according to any one of 16. 18. The advertisement sales method further includes the step of detecting the sales amount of the product by the advertisement sales device, and replenishing the salesclerk of the store according to the sales amount detected by the advertisement sales device. The method of claim 13, further comprising a requesting step. 19. The advertisement sales method further includes the step of the advertisement sales apparatus transmitting information on a product sold by the store independently to the management device, and the step of the management device receiving the product information. 19. The advertisement sales method according to claim 13, further comprising: transmitting the sales effect data corresponding to the product information to the advertisement sales device. 20. An advertising sales device installed in a sales shop, wherein the advertising selling device is operable in response to a stage on which a back panel is erected at a rear portion and driven by an actuator installed on the stage. It is composed of an advertising / sales robot, a control unit for controlling a sales effect in synchronization with an arbitrary operation of the robot or voice output to a speaker, and a sales product display stand provided in front of the stage. An advertising sales device characterized by the above-mentioned. 21. The advertising sales device includes sales effect data receiving means connected to the management device via communication means and receiving sales effect data transmitted by the management device, and further comprising: 21. The advertisement sales apparatus according to claim 20, wherein the operation is controlled in accordance with the sales effect data received by the device. 22. An advertising sales device installed in a plurality of stores and connected to a management device via communication means, wherein the advertising sales device receives sales effect data transmitted by the management device. An advertising sales device, comprising: a sales effect data receiving means for performing a sales operation, and an advertisement sales robot for performing an advertisement sales of a product according to the received sales effect data. 23. The advertisement sales apparatus further comprises sales quantity detection means for detecting the sales quantity of the product, and sales quantity data transmission means for transmitting the detected sales quantity data to the management apparatus. Claims 21 and 22
The advertising sales device according to any one of the above. 24. The sales quantity detection means according to claim 23, wherein the sales quantity detection means detects a sales quantity based on a change in a total weight of a product placed on a sales product display stand of the advertising sales device. Advertising and sales equipment. 25. The advertisement sales apparatus further includes customer data collection means for collecting data of customers gathered therearound, and customer data transmission means for transmitting the collected customer data to the management apparatus. Claim 2
The advertising sales device according to any one of 1 to 24. 26. The advertisement sales apparatus according to claim 25, wherein said customer data collection means photographs a customer with a camera provided in said advertisement sales apparatus. 27. The advertisement sales apparatus according to claim 25, wherein said customer data collection means records a customer's voice with a microphone provided in said advertisement sales apparatus. 28. The advertisement sales apparatus according to claim 25, wherein said customer data collection means detects the number or position of customers by a customer detection sensor provided in said advertisement sales apparatus. 29. The advertisement sales apparatus further includes a sales quantity detecting means for detecting a sales quantity of the product, and a product replenishment requesting means for requesting a clerk of the store to replenish the product according to the detected sales quantity. 3. The method according to claim 2, wherein
The advertising / sales apparatus according to any one of 0 to 28. 30. The product replenishment requesting unit requests replenishment of a product using a mobile phone.
9. The advertising sales device according to 9. 31. The advertisement sales device according to claim 21, further comprising a product information transmitting unit configured to transmit information of a product sold by the store independently to the management device. The advertising sales device described in. 32. The advertisement sales apparatus according to claim 20, wherein the advertisement sales apparatus further comprises an instructional product display stand for raising or lowering or rotating the goods in synchronization with the operation or sound of the advertisement sales robot. Advertisement sales device according to any of the above. 33. The advertisement sales apparatus according to claim 20, further comprising a monitor for displaying product information in an image in synchronization with the operation or voice of the advertisement sales robot. Advertising and sales equipment. 34. The advertisement selling apparatus according to claim 20, further comprising a light emitting display panel for emitting and displaying product information in synchronization with the operation or sound of the advertisement selling robot. The advertising sales device described in. 35. A management device to which advertisement sales devices installed in a plurality of stores are connected via communication means, wherein the management device transmits sales effect data of a product to be sold by advertisement to each of the advertisement sales devices. A management device comprising a sales effect data transmitting means for transmitting to a customer. 36. The management device further includes sales quantity data receiving means for receiving the sales quantity data transmitted by the advertising sales apparatus, and sales quantity data totalizing means for totalizing the received sales quantity data. 36. The management device according to claim 35, wherein: 37. The management device, further comprising: sales quantity data receiving means for receiving the sales quantity data transmitted by the advertising sales apparatus; and a staging change instruction to the advertising sales apparatus in accordance with the received sales quantity data. The management device according to any one of claims 35 to 36, further comprising an effect change command transmission unit that transmits the effect change instruction. 38. The management apparatus further comprises customer data receiving means for receiving the customer data transmitted by the advertising and sales apparatus, and customer data totalizing means for totalizing the received customer data. Claims 35 to 3
8. The management device according to any one of 7. 39. The management device, further comprising: customer data receiving means for receiving customer data transmitted by the advertisement sales device; and an effect of transmitting an effect change command to the advertisement sales device in accordance with the received customer data. 39. The management apparatus according to claim 32, further comprising: a change command transmission unit. 40. The management device, further comprising: merchandise information receiving means for receiving the merchandise information transmitted by the advertising sales device; and sales effect data for transmitting sales effect data corresponding to the product information to the advertising sales device. 40. The management apparatus according to claim 32, further comprising a transmission unit. 41. A program for operating an advertisement sales system as each means according to any one of claims 1 to 12, a program for causing an advertisement sales system to execute each step according to any one of claims 13 to 19, A program for operating an advertising / sales apparatus as each means according to any one of claims 20 to 34, or a program for operating a management apparatus as each means according to any one of claims 35 to 40. Storage media.