JP2002203172A - Commercial advertisement method, its system, host computer for it, and input terminal for it - Google Patents

Abstract

PROBLEM TO BE SOLVED: To overcome problems such as low impressions of a promotional sentence for commercial advertisement in a conventional prize contest wherein it requires time-consuming writing work for answering on each postcard and a high cost for buying postcards, and is incapable of collecting a large number of application cards. SOLUTION: A promotional sentence for advertisement is transmitted from a host computer A to a cellular phone B, and the promotional sentence is inputted by means of a key input part 1 in the cellular phone B. A time required for inputting the sentence is measured to be transmitted to the host computer A, and on condition that the inputted letters matches the promotional sentence, the rank of the measured time is returned. Identification information of an applicant matching a predetermined rank is outputted for sending a prize to the corresponding applicant.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for inputting a PR sentence for an advertisement using an input key of a portable telephone or a personal computer.

[0002]

2. Description of the Related Art At present, when a company or the like launches a new product, it is arranged to carry out an advertisement in a newspaper or an advertisement using a prize. In particular, in advertising using this sweepstakes, PR sentences such as product names and company names are presented in a quiz format, and consumers are asked to write their answers on government-made postcards, so that consumers can write product names and PR sentences etc. I try to make them remember directly.

[0003]

However, in such a prize advertisement, the answer to the question must be written on each of the postcards made by the government, and it takes time to write the postcards. Will decrease. Therefore, as a result, there is a problem that the PR sentence for the advertisement cannot be remembered.

[0004] In order to solve the above-mentioned problems, the present invention aims to provide consumers with a product name or P for advertising.
It is an object of the present invention to provide a system that allows the user to memorize R sentences and the like.

[0005]

That is, according to the present invention, a character or a symbol for an advertisement is notified to a consumer,
In this state, the time required for key entry for the characters / symbols for the advertisement is measured, and the characters / characters entered in this manner correspond to the characters / symbols for the advertisement. In addition, the required time and identification information for specifying the applicant are stored, and the measured required time is ranked.

[0006] With this configuration, competition consciousness works between the applicants, and the product name and the P
Since an R sentence or the like is input, it is possible to make the consumer memorize the product name or the PR sentence.

[0007] Preferably, among the applicants ranked in this way, the identification information of the person is preferably output in order to send a prize to a person corresponding to a predetermined order. With such a configuration, the user can input more times in combination with the effect of the prize, so that the consumer can be more impressed with the product name, the PR sentence, and the like.

[0008] Here, the "letters / symbols for the advertisement to be input" are, for example, the Ps displayed for the advertisement.
In addition to R sentences, catchphrases, product names, and the like, these include questions that have been set using symbols in a worm-eating format. In addition, as a method of measuring the time required for key input, in addition to the time from pressing the first character to pressing the last character, the applicant presses the "start" button and then presses the "end" button It includes various methods such as a method of measuring the time required to perform. In addition, as hardware for measuring time, measurement may be performed on the input terminal side,
The measurement may be performed by any computer in the system such as a host computer.
Further, the determination of the match / mismatch with respect to the input character may be made by the input terminal, or may be made by a host computer in the system.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 shows an outline of a system according to the present invention. The system comprises a plurality of mobile phones B as input terminals and a host computer A connected to the mobile phones B using the Internet or the like. It is composed. The host computer A is constituted by a general-purpose computer or the like. As is well known, a key input unit 1a for performing a predetermined input, a main body 2a having a CPU, a memory, and the like; Is constituted by a display section 3a for displaying the. The host computer A is configured such that one computer is collectively assigned to a plurality of companies in addition to the case where one computer is provided for each company. A printer (not shown) is connected to the host computer A.

The mobile phone B as an input terminal is configured to be able to connect to the Internet by using a wireless communication unit built in the mobile phone B. Specifically, as shown in FIG. A key input unit 1 for inputting predetermined items, a display unit 3 for displaying information and the like input by the key input unit 1, a speaker 4b and a microphone 4a required for a telephone call, etc. It is provided with. An electronic board, a battery, and the like for controlling these components are provided inside the mobile phone B, and an antenna 6 for performing wireless communication is also provided at an upper portion thereof.

A key input unit 1 provided on the operation surface
Is divided into buttons for mainly setting various functions and a numeric keypad 2 for inputting numbers, characters, symbols, and the like.

A button for setting functions is an Internet connection button 10 for connecting to the Internet.
And a mode change button 11 for switching the input type of the numeric keypad 2 to numbers, kana, and English characters, and a conversion button 12 for converting the input characters to kanji. In addition to these functions, various functions are provided. A function key 13 for setting functions is provided. The Internet connection button 10 is for connecting to the Internet and displaying a predetermined homepage. The mode change button 11 is for switching the input of the ten key 2 described later to a button for inputting a numerical value or a button for inputting a character.
Specifically, the mode change button 11 is set to a numerical value input function as an initial setting, and switches to a kana mode and an English character mode each time the mode change button 11 is pressed once. is there. The function keys 13 are used to set various other functions. By operating these keys, for example, various function setting screens such as a mail input screen and a telephone number setting screen are displayed. It is one that can be switched. The function keys 13 are provided so as to protrude from the operation surface and can be tilted in up, down, left, and right directions. By tilting the function key 13 in a predetermined direction, the display unit 3
Can be selected in this tilted direction, and by pressing the function key 13, the selected item can be confirmed. The numeric keypad 2 is composed of ten buttons corresponding to the numbers “0 to 9”, and the mode can be switched to the input of numbers, kana, and English characters by switching the mode with the mode change button 11. Things. More specifically, FIG.
Are associated with each other. For example, for the button with the number “2”, “K, K, K, K, K” and “A, B, C,
a, b, c ".

Next, a block diagram of the system configured as described above will be described. In FIG. 3, B is a mobile phone B.
A is a block diagram of the host computer A.

Reference numeral 6 denotes a CPU of the mobile phone, which controls each section of the mobile phone B based on a program stored in the storage means 7. The storage unit 7 stores predetermined information such as a program. Reference numeral 1 denotes the above-described key input unit, which allows input of a telephone number and search input on the Internet by using the function setting buttons 10 to 13 and the ten keys 2 as shown in FIG. Reference numeral 3 denotes a display unit which can display items input using the key input unit 1. Reference numeral 4 denotes a communication unit, which includes a speaker 4b, a microphone 4a, and the like, which are required when the mobile phone B functions as a telephone. Reference numeral 5 denotes a timer, and a key input unit 1
It measures the time required for key input by the user, etc., and also has a function as a clock. Reference numeral 9 denotes a communication unit which transmits and receives predetermined information using the antenna 6 shown in FIG. 1 and can be connected to the Internet or the like.

6a is a CPU of the host computer A.
This is to control each section of the host computer A based on a program stored in the storage means 7a. The storage means 7a is provided with a "PR sentence storage area" and a "competition information area" for each company as shown in FIG. In addition to these areas, an operation program for operating the host computer A is stored in a predetermined area. 3a is a CRT
And a display unit composed of a liquid crystal or the like, and a key input unit 1a
Is used to display information and the like input. Also, 9
Reference numeral a denotes a communication unit which is connected to the Internet or the like so as to communicate with the mobile phone B.

FIG. 5 shows an outline of a memory map stored in the storage means 7a of the host computer A. Reference numeral 70 denotes a “PR sentence storage area” in which a PR sentence, a product name, a catch phrase, and the like, which are advertisements for the company, are stored together with the company name. In addition to this, the application period of the advertisement, the prize winning order, and the like are also stored. In addition, this PR
A competition storage area 71 is provided corresponding to the sentence storage area 70, and the competition storage area 71 stores the time required for key input and identification information in association with each other. As the identification information, for example, information such as the address, name, and telephone number of the applicant is stored.

Next, the flow of the system configured as described above will be described with reference to the flowchart shown in FIG. As a premise, it is assumed that the company that performs the prize advertisement pays the advertisement cost and conveys the PR sentence and the advertisement period, and the advertising agency registers the information in the host computer A. In this state, the flow of the system from the start date to the end date of the advertisement will be described below.

First, when the user presses the Internet connection button 10 of the mobile phone B and specifies a predetermined address using the function key 13 or the numeric keypad 2, a home page of the prize advertisement is displayed (S1). Then, when the applicant presses the participation button 31a on the screen 31 displayed as shown in FIG. 7, the mobile phone B transmits information on this "participation" to the host computer A (S2). When this information is received by the host computer A, the “PR sentence” registered in the storage unit 7a is received.
Then, screen information for inputting identification information is read and transmitted to the mobile phone B (T2). And mobile phone B
Receives the screen information for inputting the identification information (S3), a screen shown in a screen 32 in FIG. 7 is displayed, and the applicant is prompted to input the identification information. When the applicant inputs his / her identification information, such as an address, a name, a telephone number, and an e-mail address, into the identification information item column 32a and presses the enter button 32b (S5: YES), the identification information is stored in the storage means 7. At the same time, a screen for input start is displayed as shown in a display screen 33 of FIG. Then, when the applicant presses the start button 33a (S6), as shown on the display screen 34, the PR sentence that has already been received is read and the display unit 3 is read.
Is displayed, and characters are input to the input item field 34a using the ten keys 2 and the function keys 11 to 13. Also,
At substantially the same time as the display of the PR sentence, the timer 5 is started to display the required time on the display unit 3 (S8). And
When the input is completed and the applicant presses the end button 34b (S9), the time measurement by the timer 5 is stopped, and the measured time, the previously input PR sentence, and the already input identification information are ranked higher. The data is transmitted to the computer A (S10). Upon receiving the information (T3), the host computer A determines whether or not the information matches the already transmitted PR statement (T4).
The information indicating "not matched" is transmitted to the mobile phone B (T6). On the other hand, if it matches the already transmitted PR sentence (T4: YES), the identification information and the required time received from the mobile phone B are stored in the storage means 7a, and the required times are rearranged in ascending order ( T6), the ranking and the ranking list information for the required time received this time are transmitted to the mobile phone B (T7). When the mobile phone B receives the ranking information and the ranking list information (S11), the number of participants, the measurement time, and the ranking are determined by the mobile phone B.
Of the ranking list 3
5a is displayed so that it can be output (S12).

Then, when the period of the advertisement has passed,
The required times of the applicants stored in the storage means 7a of the host computer A are rearranged in ascending order, and the applicants corresponding to a predetermined order (for example, 1st to 100th, jump prize, etc.) The printer outputs identification information such as an address and a name to send a prize.

As described above, according to the above-described embodiment, since the PR sentence for the advertisement is made to be competitively input, the applicant is required to enter the public sentence on the postcard as in the past. It is possible to participate in the application many times in a short time, and to further impress the PR sentence of the advertisement.

In this embodiment, first, the identification information is registered, the timer 5 is started at the same time when the start button 33a is pressed, and the input information, the measurement time, and the identification information are pressed by pressing the end button 34b. Although the transmission is performed, the present invention can be modified as follows.

For example, it is possible to register this identification information only at the time of the first application, and to read out this identification information from the next time to omit the input of the identification information. In such a configuration, input of identification information can be omitted, and a PR sentence or the like can be input many times in a short time.

The PR sentence sent from the host computer A is also displayed for the PR sentence and the like. However, the PR sentence is not limited to this, and the PR sentence is posted on a handbill or the like, and the PR posted on this is displayed. A sentence may be input.

The start time of the timer 5 is also started by pressing the start button 33a. However, the present invention is not limited to this, and the timer 5 is started when a PR sentence from the host computer A is received. The timer 5 may be started at the moment when the first character is pressed.

When the end button 34b is pressed, the input PR sentence is transmitted to the host computer A, and the host computer A checks whether the PR sentence matches or not. However, the present invention is not limited to this. Instead, the mobile phone B checks whether it matches the PR sentence already sent,
The identification information and the required time may be transmitted to the host computer A only when they match. In the case of such a configuration, even when an input is made by mischief, it is possible to reduce the load of the host computer A in determining the match / mismatch.

In the ranking of the required time, the ranking may be performed for each model of the mobile phone B.
In the case of such a configuration, it is possible to eliminate a feeling of unfairness between the mobile phone B having the excellent kanji conversion function and the mobile phone B having no good kanji conversion function, and it is possible to perform more equal competition.

In the above embodiment, the mobile phone B is described as an example of the input terminal. However, the present invention is not limited to this. For example, a general-purpose computer connected to the Internet may be used as the input terminal.

[0029]

The present invention is embodied in the form described above, and has the following effects.

That is, according to the present invention, the time required for key input for a character / symbol for an advertisement to be input is measured, and the character or the like thus input corresponds to the character / symbol for the previous advertisement. On the condition that the key input person is identified and the required time,
Since we decided to rank the measured time,
Applicants can be given a sense of competition, and by inputting letters and symbols for advertising many times, consumers can be naturally impressed with product names, PR sentences, and the like.

In addition, among the ranked applicants,
Since the identification information of the person is output to send the prize to the person corresponding to the predetermined order, the number of times of input is increased more in conjunction with the effect of the prize, and the product name and the You can impress PR sentences and the like.

[Brief description of the drawings]

FIG. 1 is a schematic view showing a system according to an embodiment of the present invention.

FIG. 2 is an external front view of the mobile phone according to the embodiment.

FIG. 3 is a block diagram of a system according to the embodiment;

FIG. 4 is a memory map of a host computer in the embodiment.

FIG. 5 is a flowchart of a system according to the embodiment;

FIG. 6 is an example of a display screen of the mobile phone according to the embodiment.

[Explanation of symbols]

 A: Host computer B: Mobile phone 1 ... Key input unit 2 ... Numeric keypad 3 ... Display unit 5 ... Timer 7a ... Storage means 10 ... Internet connection button 11 ..Mode change button 12 ... Conversion button 13 ... Function key 70 ... PR sentence storage area 71 ... Competition information area

Claims (7)

[Claims] 1. A time required for key input for a character / symbol for an advertisement to be input is received, and the input character / symbol corresponds to the character / symbol for the advertisement to be input. A method of storing the received required time and the identification information of the input person, and outputting a rank for the stored required time, provided that the required time is received. 2. Receiving the time required for key input for characters / symbols for an advertisement to be input, the input characters / symbols corresponding to the characters / symbols for an advertisement to be input. The required time and the identification information of the input person are stored on condition that the prize is sent to the input person corresponding to a predetermined order among the stored required times. An advertising method characterized by outputting information. 3. An advertisement system comprising an input terminal provided with input keys and a host computer connected to the input terminal, wherein characters and symbols for an advertisement to be input are input by the input keys. Measuring means for measuring the time required for input; determining means for determining whether the input characters correspond to the characters / symbols for the advertisement to be input; and determining the input by the determining means. A storage unit for storing the required time measured by the measurement unit together with the identification information of the input person when it is determined that the required time corresponds to the character / symbol for the advertisement to be advertised; Output means for outputting a ranking with respect to another required time. 4. An advertisement system comprising an input terminal provided with input keys and a host computer connected to the input terminal, wherein characters and symbols for an advertisement to be input are input by the input keys. Measuring means for measuring the time required for input; determining means for determining whether the input characters correspond to the characters / symbols for the advertisement to be input; and determining the input by the determining means. A storage unit for storing the required time measured by the measurement unit together with the identification information of the input person when it is determined that the required time corresponds to the character / symbol for the advertisement to be advertised; A publicity advertisement system comprising identification information output means for outputting identification information to send a prize to an input person corresponding to a predetermined order of required time. 5. Transmission means for transmitting characters and symbols for an advertisement to be input to an input terminal, and key input by the input terminal corresponding to characters and symbols for an advertisement to be transmitted transmitted by said transmission means. Receiving means for receiving the required time required for the input terminal, and storing the received required time on condition that the character / symbol input at the input terminal corresponds to the character / symbol for the advertisement to be input. Storage means for performing
A ranking transmission unit for determining a rank of the received required time with respect to another required time stored in the storage unit and transmitting the rank to the input terminal. 6. A transmitting means for transmitting characters / symbols for an advertisement to be input to an input terminal, and a key input by the input terminal corresponding to the characters / symbols for an advertisement to be transmitted transmitted by the transmitting means. Receiving means for receiving the required time required for the input terminal, and storing the received required time on condition that the character / symbol input at the input terminal corresponds to the character / symbol for the advertisement to be input. Storage means for performing
And an identification information output means for outputting identification information for sending a prize to an input person corresponding to a predetermined order among the required times stored in the storage means. Upper computer. 7. A measuring means for measuring a time required for key input for characters / symbols for an advertisement to be input, and characters / symbols for an advertisement to be input when the characters / symbols are inputted. Determining means for determining whether or not the character / symbol corresponds to the character / symbol for the advertisement to be input; An input terminal for publicity, characterized by comprising a transmitting means for transmitting the required time measured by the means to a host computer.