JP2002165203A - Device and method for processing information and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively utilize the contents of a commercial, and in addition, to improve advertising efficiency of the commercial. SOLUTION: CM contents, prepared by means of a CM content preparing device 3, are uploaded to a CM content providing server 1 via the Internet 2. The user performs access to the server 1, retrieves the CM contents the user want to purchase, and purchases the contents by utilizing a portable telephone 5. The purchased CM contents are downloaded via the Internet 2 and stored on a recording medium loaded in the telephone 5. The user reproduces the CM contents by utilizing the telephone 5.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information processing apparatus, an information processing method, and a recording medium, and more particularly, to an information processing apparatus, an information processing method, and a recording medium that can use a commercial message more effectively.

[0002]

2. Description of the Related Art Conventionally, commercial messages (hereinafter, referred to as commercial messages)
CM) is to be provided by television broadcasting, the time zone with the highest advertising efficiency, etc. should be investigated based on the age group of the viewers of the program broadcasted in that time zone, and broadcasted in that time zone. I was

[0003]

However, even a CM broadcasted by such a survey does not always match the CM that the viewer wants to see, I couldn't choose the commercial I wanted to watch myself or set the timing of the viewing to any time. As a result, the advertising efficiency could not be sufficiently improved. In addition, once broadcasted CM
Did not air after a while, and viewers could not watch past commercials even if they wanted to.

[0004] The present invention has been made in view of such circumstances, and by enabling a viewer to view a desired CM at a desired timing, the CM can be effectively utilized. And to improve the advertising efficiency.

[0005]

An information processing apparatus according to the present invention comprises a commercial content receiving means for receiving a commercial content transmitted from a first information processing apparatus connected to a network, and a commercial content receiving means. Commercial content recording means for recording the received commercial content, receiving means for receiving a request for providing commercial content recorded by the commercial content recording means from the second information processing device via a network, and receiving means And a commercial content transmitting unit for transmitting the commercial content to the second information processing device when a request for providing the commercial content is received.

[0006] It is possible to further include charging means for charging the price of the commercial content transmitted by the commercial content transmitting means.

[0007] The second information processing apparatus may be a mobile phone.

[0008] The commercial content can be a content composed of a moving image.

[0009] The commercial content recording means includes:
Commercial content can be recorded in a searchable state based on the keyword notified from the information processing device.

[0010] The information processing method of the information processing apparatus of the present invention comprises:
A commercial content receiving step of receiving commercial content transmitted from the first information processing device connected to the network, a commercial content recording step of recording the commercial content received by the processing of the commercial content receiving step, Receiving a request for providing commercial content recorded by the processing of the commercial content from the second information processing apparatus via the reception step; and when a request for providing commercial content is received by the processing of the receiving step. And transmitting a commercial content to the second information processing apparatus.

[0011] The program of the information processing apparatus of the present invention is received by the processing of the commercial content receiving step of receiving commercial content transmitted from the first information processing apparatus connected to the network, and the commercial content receiving step. A commercial content recording step of recording the commercial content, a receiving step of receiving, from the second information processing apparatus via the network, a request for providing the commercial content recorded by the processing of the commercial content recording step, A commercial content transmitting step of transmitting commercial content to the second information processing apparatus when a request for providing commercial content is received by the processing. And it features.

[0012] In the information processing apparatus and method of the present invention and the program of the recording medium, the commercial content transmitted from the first information processing apparatus connected to the network is received, and the received commercial content is recorded. Is done. Also, a request to provide the recorded commercial content is received from the second information processing device via the network, and the commercial content is transmitted to the second information processing device.

[0013]

FIG. 1 is a diagram showing a configuration example of a CM content providing system to which the present invention is applied.

CM managed by a CM content management company
The content providing server 1 is connected to the Internet 2 such as a public line network, and has a built-in recording unit (CM content recording unit 27 (FIG. 2)) that stores the CM content created and uploaded by the CM content creation device 3. ).

The CM content creation device 3 is composed of a general-purpose computer managed by a CM content creation company (advertising agency) or the like. The CM content creation company creates CM content in response to a request from any of the manufacturers 4-1 to 4-3, and
Is uploaded to the CM content providing server 1 via the Internet 2.

CM recorded in the CM content providing server 1
The content is, for example, a sales promotion CM of products manufactured by the manufacturers 4-1 to 4-3, and is currently NTSC (National T
It is a digital broadcast of a commercial broadcasted to ordinary households by television broadcast waves of the elevision System Committee). The CM content uploaded to the CM content providing server 1 via the Internet 2 is recorded, for example, after being converted into a format conforming to MPEG (Moving Picture Experts Group) 4 and various information processing terminals connected to the Internet 2 Will be available upon request from

A mobile phone 5 as an information processing terminal includes a base station 6 connected to the Internet 2 and, for example,
Communication is performed by radio waves using the W-CDMA (Wideband-Code Division Multiple Access) method. The user can use the mobile phone 5
By communicating with the base station 6 by using the telephone, it is possible to make a call with another telephone in the voice communication mode, and various information processing terminals connected to the Internet 2 in the data communication mode, In addition to sending and receiving e-mail, for example, Compact HTML (Hyper
Content described in Text Markup Language) can be received and viewed.

That is, the user accesses the CM content providing server 1 from the mobile phone 5 via the base station 6 and the Internet 2 and purchases (downloads) the CM content compressed in a data format conforming to MPEG4. It can be played (viewed) on the mobile phone 5. Note that the downloaded CM content is stored in a storage medium (for example, Memory Stick (trademark) of Sony Corporation) 86 (FIG. 5 described later) detachable from the mobile phone 5, so that the user can select By operating the mobile phone 5, the CM content can be reproduced.

The user accesses the CM content providing server 1 using the personal computer 7 connected to the Internet 2 and purchases and reproduces the CM content in the same manner as when using the mobile phone 5. You can also.

The billing device 8 includes a charge as a price of the CM content purchased by the user using the mobile phone 5 or the personal computer 7, for example, a credit included in the billing information notified from the CM content providing server 1. It is debited from the bank account specified by the card number and remitted to the CM content management company that manages the CM content providing server 1. Thereafter, the CM content management company distributes the price of the CM content collected from the user based on a contract with the maker 4-1 to 4-3 or the CM content creation company.

The Internet 2 is connected not only to the CM content creation device 3 but also to CM content creation devices (not shown) managed by a plurality of CM content creation companies. The CM content is uploaded to the CM content providing server 1. Therefore, the user is required to provide the CM content providing server 1
By simply accessing, you can purchase CM content created by a plurality of CM content creation companies.

Also, the user purchases CM contents using the mobile phone 5 or the personal computer 7, but, for example, the user purchases a PDA (Personal Digital Assist).
ants), the user can access and purchase the CM content providing server 1 from a terminal installed in a convenience store or the like. In addition, the user can purchase the CM content by inserting the storage medium 86 into the storage medium 86.

FIG. 2 is a block diagram showing an example of the internal configuration of the CM content providing server 1.

The CPU (Central Processing Unit) 21
M (Read Only Memory) 22 or program recording unit 2
9 to control the overall operation of the CM content providing server 1.

A RAM (Random Access Memory) 23 is a CPU 2
1 stores a program to be executed and parameters that change as appropriate during the execution. These are interconnected by a bus 24 composed of a CPU bus or a memory bus.

The input unit 25 is composed of a mouse, a keyboard, and the like.
It is operated by the administrator of the content providing server 1 (such as an employee of a CM content management company). The administrator of the CM content providing server 1 inputs, for example, user registration information by operating a keyboard or the like.

The communication unit 26 includes a modem and a terminal adapter, and transmits and receives data to and from various information processing terminals connected to the Internet 2. For example, the communication unit 2
The CPU 21 receives the CM content transmitted from the CM content creation device 3 via the Internet 2 and
Is recorded in the CM content recording section 27 or the like based on the control of.

The CM content recording unit 27 is composed of a recording medium such as a hard disk, and a driver for reading and writing data on the recording medium.
The CM content transmitted from the CM content creation device 3 is recorded. In the CM content recording unit 27, a database that is classified into genres according to the content of the CM content and that can be searched based on keywords or the like is constructed.

FIG. 3 is a diagram showing an example of a database of CM contents recorded in the CM contents recording section 27.
In this example, the genre is divided into genre 1 “computer” and genre 2 “idle”. Genre 1 "Computer"
It is composed of the first lower genre of "hardware" and "software".
"Digital camera" and "PD" as the second lower genres
A "is registered. And "digital camera"
In the genre, a CM content in which a CMID which is an identification number of a CM content is set as 1, a CM content in which a CMID is set as 2, and the like are registered. Also,
In the genre of "PDA", CMID is set as 11 C
M content, CM content whose CMID is set as 12, and the like are registered.

The genre 2 “idol” is composed of the first lower genre of “male idol” and “female idol”, and the genre of “male idol” is
"Ginki Kids" and "SMAPE" are registered as subordinate genres. The genre of “Ginki Kids” is a CM content with CMID set as 101, and a CM
CM content or the like whose ID is set as 102 is registered. In addition, CMID is 1 for the genre of “SMAPE”.
A CM content set as 11 and a CM content set as a CMID 112 are registered.

When searching for CM contents recorded in the CM contents recording section 27, the user notifies the keyword of the CM contents desired to be purchased from the mobile phone 5 or the like. The CPU 21 determines the C corresponding to the notified keyword.
The M content is searched in the CM content recording unit 27 having a hierarchically structured (index) database as shown in FIG. 3, and the search result is notified to the mobile phone 5. Details of the search processing will be described later.

The user information recording unit 28 includes a hard disk and a driver, similarly to the CM content recording unit 27, and records user registration information notified in advance by the user. In the user registration information, the e-mail address and telephone number of the mobile phone 5, the user's name, age, occupation, or the price of the CM content corresponding to the user ID and password issued for each user or each mobile phone are included. A credit card number or the like for charging is included. In addition, since the user information recording unit 28 also records past purchase histories and the like corresponding to each user, the administrator of the CM content providing server 1 analyzes the purchase history data, It is possible to investigate the tendency of purchase of CM contents corresponding to the attribute of.

The program recording section 29 also includes a hard disk and a driver, and stores a computer program executed by the CPU 21.

The input unit 25, the communication unit 26, the CM content recording unit 27, the user information recording unit 28, and the program recording unit 29 are connected to the CPU 2 via the bus 24.
1 connected.

FIG. 4 is a block diagram showing an example of the internal configuration of the CM content creation device 3. The CPU 41 executes a program stored in the ROM 42 or a RAM from the storage unit 48.
Various processes are executed in accordance with the program developed on 43.

The CPU 41, the ROM 42, and the RAM 43 are connected to a bus 44.
Connected to each other. An input / output interface 45 is also connected to the bus 44.

The input / output interface 45 includes an input unit 46 including a keyboard and a mouse, and a CRT (Cathode Ray).
Tube), display consisting of LCD (Liquid Crystal Display), etc., and output unit 4 consisting of speakers, etc.
7, a storage unit 48 composed of a hard disk, etc., and a communication unit 4 composed of a modem, a terminal adapter, etc.
9 is connected.

The communication section 49 is connected to the Internet 2 and transmits and receives data to and from various other terminals connected to the Internet 2. For example, CM content photographed by a digital video camera or the like
Through the IEEE (Institute of Electrical
d Electronics Engineers) is taken into the CM content creation device 3 by a 1394 cable or the like, and stored in the storage unit 48. Alternatively, the CM content transmitted from another device via the Internet 2 is received via the communication unit 49 and stored in the storage unit 48. Storage unit 48
Is appropriately uploaded to the CM content providing server 1 via the Internet 2 from the communication unit 49 in accordance with the timing of an instruction from the administrator after the editing processing is performed as appropriate.

A drive 50 is connected to the input / output interface 45 as necessary.
1, an optical disk 52, a magneto-optical disk 53, or a semiconductor memory 54 is appropriately mounted, and a computer program read therefrom is stored in the storage unit 48 or the like.
Alternatively, the data recorded on those recording media
If the content is a CM content, it is read as needed, stored in the storage unit 48, and edited and processed.

Although not shown, the personal computer 7 and the billing device 8 are configured in the same manner as the CM content creation device 3.

FIG. 5 is a block diagram showing an example of the internal configuration of the mobile phone 5.

The control unit 71 controls the overall operation of the mobile phone 5 based on the control program stored in the ROM 72, and stores the application and appropriately changing parameters in the RAM 73 when executing the control processing.

The DSP (Digital Signal Processor) 76
Various processes are executed based on an instruction from the control unit 71. For example, in the voice call mode, the DSP 76
The analog audio signal collected by the microphone 77 is encoded by a predetermined method and converted into digital audio data. Then, the DSP 76 performs spread spectrum processing on the obtained digital audio data, performs digital-to-analog conversion processing, and then supplies the obtained analog audio signal to the transmission unit 80.

The transmitting section 80 performs frequency conversion processing, modulation processing, and the like on the supplied analog audio signal, and outputs the obtained signal via a duplexer 81 to an antenna 82.
To the base station 6 as a radio signal.

In the voice communication mode, the DSP 76 performs frequency conversion processing and demodulation processing in the receiving section 79, decodes the supplied analog audio signal by a predetermined method, and converts it into digital audio data. . Further, the DSP 76 performs an inverse spectrum spreading process or the like on the digital audio data, decodes the obtained digital audio data, and outputs an analog audio signal from the audio speaker 78.

On the other hand, in the data communication mode, the DSP
The 76 performs a spread spectrum process and a digital / analog conversion process on the text data input from the operation unit 74 and supplied via the control unit 71, and then supplies the text data to the transmission unit 80. Further, the DSP 76 performs an analog-digital conversion process, an inverse spread spectrum process, and the like on the reception signal supplied from the reception unit 79, and supplies the obtained text data and the like to the control unit 71.

The operation section 74 is composed of ten keys, various switches, buttons, and the like, and is operated by the user. The operation unit 74 outputs various information corresponding to the input from the user to the control unit 71.

The display section 75 is composed of an LCD or the like.
For example, in the data communication mode, text data and compact HT
Displays image data described in ML.

The playback control unit 83 receives the CM content provided from the CM content providing server 1 and stored in the storage medium 86, and performs a playback process. Playback control unit 83
Is compressed by an encoding method conforming to MPEG4.
The CM content is decoded, and the obtained moving image signal is supplied to the control unit 71. Further, the reproduction control unit 83 causes the speaker 84 to output an audio signal obtained from the CM content. Note that the playback control unit 83 can store various formats (MP3 (MPEG AudioLayer-
3), ATRAC (Adaptive Transform Acoustic Coding) 3
, Etc.), and output the decoded music data to the speaker 84. When the mobile phone 5 is configured to be smaller, the reproduction controller 83 is removed and the controller 71 is removed.
Performs various decoding processes and the like.

The driver 85 writes various types of information supplied from the control unit 71 to the storage medium 86, reads out information stored in the storage medium 86, and supplies the information to the reproduction control unit 83 and the like.

The storage medium 86 has a nonvolatile flash memory therein and stores various information. For example, a CM purchased by the user from the CM content providing server 1
The content is received by the antenna 82, and the receiving unit 79,
After various processes are performed by the DSP 76, the data is written to the storage medium 86 by the driver 85 in a compressed state.

Next, the operation of the CM content providing system of FIG. 1 will be described. First, a process of registering the CM content created by the CM content creation device 3 in the CM content recording unit 27 of the CM content providing server 1 will be described with reference to a flowchart of FIG.

In the CM content creation device 3, CM content is created in response to a CM content creation request from a desired one of the manufacturers 4-1 to 4-3. When uploading the CM content to the CM content providing server 1, the administrator of the CM
6 to instruct the CM content providing server 1 to access. In step S11, the CPU 4
1 controls the communication unit 49 according to the access instruction, and accesses the CM content providing server 1 via the Internet 2.

The CPU 21 of the CM content providing server 1
In response to the access from the M content creation device 3, the CM registration screen data recorded in the program recording unit 29 is read, and in step S1, the CM
The content is distributed to the content creation device 3. As described above, an enormous amount of CM content is recorded on the CM content providing server 1, and a database is constructed. Therefore, the CM content providing server 1 requests the administrator of the CM content creation device 3 that is the creator of the CM content to input various information on the CM registration screen,
Based on the input registration information, categorize,
An index of the database as shown in FIG. 3 is created.

The CPU 41 of the CM content creation device 3
When receiving the CM registration screen distributed from the content providing server 1, in step S12, the output unit 47
To display the CM registration screen.

FIG. 7 is a diagram showing an example of a CM registration screen displayed on the output unit 47 of the CM content creation device 3. In this example, from the top, a CM title input box 101 for inputting the title of the CM content, a provider name input box 102 for inputting the name of a provider (a maker or the like who requested creation of the CM content), a CM content A genre input box 103 in which the genre of the product introduced by the CM content is input, a product name input box 104 in which the product name of the product introduced by the CM content is input, and a keyword in which the keyword of the product introduced by the CM content is input An input box 105 and a registration period input box 106 for inputting a period for recording CM content in the CM content recording unit 27 of the CM content providing server 1 are displayed. Further, a transmission button 1 operated at the time of transmitting various information input from the CM title input box 101 to the registration period input box 106 at the lower right of the screen.
07 is displayed. The administrator of the CM content creation device 3 inputs predetermined information in the CM title input box 101 to the registration period input box 106, and then clicks the send button 107.

In step S 13, the CPU 41 transmits the CM registration information input to the CM title input box 101 to the registration period input box 106 in response to the operation of the transmission button 107 from the communication unit 49 and uploads the information. The CM content to be read is read from the storage unit 48 and transmitted to the CM content providing server 1 via the Internet 2.

[0058] CM content providing server 1 receiving this.
In step S2, the CPU 21 (or the manager thereof) creates an index of the database as shown in FIG. 3 based on the notified various types of CM registration information. The index created in step S2 is used in step S3.
It is transmitted to the CM content creation device 3 and checked by the administrator of the CM content creation device 3. For example, in the CM content uploaded in step S13, CMID1 is set as identification information of the CM content,
For example, as shown in FIG. 3, the manager of the CM content creating apparatus 3 is notified that the genre is classified into the category of “computer-hardware-digital camera” and is registered. In addition, information such as which keyword is searched when a keyword is input is also notified. The administrator of the CM content creation device 3 checks the notified contents.

In step S 14, the result of the check input by the administrator is notified from the communication unit 49 to the CM content providing server 1. The CPU 21 of the CM content providing server 1 receiving this result determines in step S4 whether the index created in step S2 has been approved by the administrator of the CM content creation device 3.

The CPU 21 of the CM content providing server 1
If it is determined that the index has not been approved, the process returns to step S2, creates an index again, and requests a check again in step S3. It is also possible to have the administrator of the CM content creation device 3 input the CM registration information again, and re-create the index based on the information.

On the other hand, in step S4, the CPU 21
If it is determined that the index has been approved, step S
Proceeding to 5, the CM content data is converted into a data format conforming to MPEG4, and is recorded in the CM content recording section 27 together with the index. Thus, the user can access the CM content providing server 1 from the mobile phone 5 or the like and purchase the CM content. Although the format conversion is performed by the CM content providing server 1, the format conversion may be performed by the CM content creation device 3. Further, the CM content data may be supplied to the CM content providing server 1 by a recording medium such as an optical disk, a magneto-optical disk, a magnetic tape, and a magnetic disk.

Next, referring to the flowchart of FIG.
A process in which the user accesses the CM content providing server 1 from the mobile phone 5 and purchases the CM content will be described.

When the control unit 71 of the mobile phone 5 receives an access command input by the user operating the operation unit 74, in step S21, the control unit 71 executes a predetermined operation, and the CM content providing server 1 Access via the base station 6 and the Internet 2.

The CPU 21 of the CM content providing server 1
In step S41, in response to the access, the user ID input screen (hereinafter, appropriately referred to as a top page) recorded in the program recording unit 29 is read and transmitted from the communication unit 26. That is, the user:
It is necessary to access the CM content providing server 1 and perform user registration in advance. At the time of this user registration, the CM content providing server 1 is notified of the mail address and telephone number of the mobile phone 5 possessed by the user, the user's name, age, gender, payment method (credit card number), and the like. User corresponding to user registration information
ID and password are issued. These pieces of user registration information are recorded in the user information recording unit 28.

In step S22, the top page data received by the antenna 82 and obtained by performing the frequency conversion processing, the inverse spread spectrum processing, and the analog-to-digital conversion processing by the receiving unit 79 and the DSP 76 is controlled by It is supplied to the unit 71 and displayed on the display unit 75.

FIG. 9 is a diagram showing an example of a top page displayed on the display unit 75. In this example, "user
Please enter your ID and password "below the message" User ID input box 121
And password input box 1 where the password is entered
22 is displayed, below which a transmission button 123 operated when transmitting the user ID and the password is displayed. The user operates the operation unit 74 to enter the user ID input box 121 and the password input box 1.
Enter the user ID and password (ID and password issued at the time of user registration) into the
Select 3 to instruct the CM content providing server 1 to notify the user ID and password. The control unit 71 supplies the input user ID and password to the DSP 76 in response to the instruction, and executes various processes. The signal generated by performing various processes in the DSP 76 is subjected to frequency conversion processing and the like in the transmission unit 80, and then transmitted to the antenna 82 through the duplexer 81.
Sent from

The CPU 21 of the CM content providing server 1
In step S42, the user ID and the password are checked in response to the notification of the user ID and the password. If the user ID and the password are appropriate, the CM content search screen is read from the program recording unit 29, and the communication is performed. It is distributed from the unit 26. If the user ID and the password are not proper, the CPU 21 executes an error process.

The search screen data received by the antenna 82 via the Internet 2 and the base station 6 is processed in each unit in the same manner as when the above-described top page is received, and is displayed on the display unit 75 in step S24. Is done.

FIG. 10 is a diagram showing a display example of a CM content search screen. In this example, a keyword input box 131 in which a keyword is input below the message “Please input a keyword”, and below that,
A search button 132 operated when notifying the keyword to the CM content providing server 1 and instructing a search start is displayed.

The user operates the operation unit 74 to input a keyword of the CM content desired to be purchased into the keyword input box 131. The control unit 71 displays the search screen until it is determined that transmission of the keyword has been instructed based on the instruction from the user, and when it is determined that transmission has been instructed, in step S25, the above-described user ID and password are The same processing as when transmitting is performed, and the keyword is transmitted from the antenna 82.

In step S43, the CPU 21 of the CM content providing server 1 that has received the keyword searches the database index recorded in the CM content recording unit 27 based on the notified keyword.

In step S44, CPU 21 of CM content providing server 1 notifies portable telephone 5 of the search result. Control unit 71 of mobile phone 5 that has received the search result
Displays the search result on the display unit 75 in step S26.

FIG. 11 is a diagram showing an example of a search result displayed on the display unit 75. In this example, the search result is obtained when the user of the mobile phone 5 inputs “digital camera” as a keyword of the CM content.
The display section 75 shows “10
Message is displayed, and the title, provider, and performer of the searched CM content are listed below.

In this example, in the searched first CM content, the title is “Hypershot newly released !!”, the provider is “SONI”, and the performer is “Ginki Kids”. Have been. In addition, the searched second
The title of the commercial is "Lightest NIXY!
! ", The provider is" KANON "and the performer is" Ami Suzumoto ". Further, by operating the operation unit 74, the display is scrolled, and other searched CMs are displayed.
The content can be displayed. Each of the CM contents displayed in the search result list has a sample button 1 operated when displaying a sample image.
41, and a purchase button 142 operated when purchasing, a sample button 141-1 and a purchase button 142-1 are displayed corresponding to the first CM content,
Sample button 141- corresponding to the second CM content
2 and a purchase button 142-2 are displayed.

Therefore, the controller 71 proceeds to step S27
Then, it is determined whether or not the sample button 141 has been operated. If it is determined that the sample button 141 has been operated, the process proceeds to step S28, where the CM content providing server 1 is requested to transmit a sample image.

In response to this request, the CPU 21 of the CM content providing server 1 reads out a sample image recorded in the CM content recording unit 27 corresponding to each CM content, and distributes the sample image in step S45. The control unit 71 of the mobile phone 5 that has received the sample image causes the display unit 75 to display the sample image in step S29.

FIG. 12 is a diagram showing an example of a sample image displayed on the display unit 75. In this example, FIG.
Is a case where the user operates the sample button 141-1, a still image of the digital camera as a sample image is displayed in the center of the screen, and this is displayed below this.
Purchase button 15 operated when purchasing CM content
1 and a cancel button 152 operated when returning to the search result list display. Although a still image is displayed as a sample image, a plurality of still images may be switched at a predetermined timing and displayed by frame advance. Unlike the purchased CM content, this sample image is not stored in the storage medium 86, and can be reproduced only during a period of accessing the CM content providing server 1.

On the other hand, if the control section 71 of the mobile phone 5 determines in step S27 that the sample button 141 displayed on the display section 75 has not been operated, it skips the processing of steps S28 and S29, and S3
Go to 0.

In step S30, the control unit 71
It is determined whether or not the purchase button 142 shown in FIG. 11 has been operated.
6, the search screen as shown in FIG. 11 is kept displayed.

On the other hand, in step S30, the control unit 7
If it is determined that either the purchase button 142 shown in FIG. 11 or the purchase button 151 shown in FIG. 12 has been operated, the process proceeds to step S31, and requests the CM content providing server 1 to download the CM content. .

In step S46, the CPU 21 of the CM content providing server 1 that has received this request reads the CM content requested to be downloaded from the CM content recording unit 27, and if it is encoded in the data format conforming to MPEG4, If it is not encoded, it is encoded and then transmitted from the communication unit 26 to the Internet 2.
To send over.

In step S 32, the control unit 71 of the mobile phone 5 that has received the CM content controls the driver 85 and stores the data in the attached storage medium 86 in a data format conforming to MPEG4. When the CM content is stored in the storage medium 86, the device ID of the mobile phone 5 is read from the ROM 72 and stored corresponding to the CM content. As described later, when the reproduction of the CM content stored in the storage medium 86 is instructed,
It is determined whether or not the device ID stored corresponding to the CM content corresponds to the device ID of the information processing terminal such as the mobile phone 5 to which the storage medium 86 is attached. Playback is disabled. As a result, unauthorized copying of the CM content downloaded to the storage medium 86 is prevented.

Further, for example, when a user purchases CM contents at a terminal installed in a convenience store,
A playback time limit of the content is set, and any mobile phone can play the content within the time limit. As described above, with regard to the reproduction of the CM content, various restrictions such as a time restriction, a restriction on a reproduction terminal, and a restriction on the number of times of reproduction can be set. The reproduction process of the CM content stored in the storage medium 86 will be described later.

In step S47, the CPU 21 of the CM content providing server 1 records the purchase history corresponding to the user registration information recorded in the user information recording section. Thereafter, a request is made to the charging device 8 for charging based on the purchase history. This processing will be described later with reference to the flowchart of FIG.

Next, with reference to the flowchart of FIG. 13, a description will be given of a CM content reproduction process executed in the mobile phone 5. FIG.

In step S61, the control section 71
It is determined whether or not the user has instructed the reproduction of the CM content, and waits until it is determined that the instruction has been made.

The control unit 71 determines in step S61
If it is determined based on the input information from the operation unit 74 that the user has instructed the reproduction, the process proceeds to step S62, where the reproduction program stored in the ROM 72 is started and the driver 85 is driven to drive the storage medium 86.
Is displayed on the display unit 75.

In step S63, the control unit 71
It is determined whether or not the CM content to be reproduced is selected from the displayed list of CM contents, and the process waits until it is determined that the CM content is selected. When the control unit 71 determines that the CM content to be reproduced is selected by operating the operation unit 74, the process proceeds to step S64, and the device ID stored in correspondence with the CM content and the ROM 72 stores the device ID. The device IDs of the mobile phones 5 are compared to determine whether or not the two match.

The control unit 71 determines in step S64 that C
Device ID stored in correspondence with M content and ROM 7
If it is determined that the device IDs of the second device do not match, step S6
The program proceeds to step 5, where a message indicating that reproduction is not possible is displayed on the display unit 75, and the user is notified. At this time, for example, a message that "cannot be reproduced because an illegal process has been performed" is displayed on the display unit 75. Thereafter, the processing is terminated.

On the other hand, in step S64, the control unit 7
1 is the device ID stored corresponding to the CM content
If it is determined that the device ID of the ROM 72 matches the device ID of the ROM 72, the process proceeds to step S66, in which the driver 85 is driven to store the CM content selected by the user in the storage medium 86.
And supplies it to the reproduction control unit 83. The playback control unit 83 decodes the CM content according to the encoding method conforming to MPEG4, and converts the obtained moving image signal into the control unit 71.
To supply. The control unit 71 causes the display unit 75 to display the supplied moving image signal. In addition, the reproduction control unit 83
The audio data extracted from the CM content is decoded and output to the speaker 84. Thereby, the user can view the CM content purchased from the CM content providing server 1.

Next, the charging process of the CM content providing server 1 will be described with reference to the flowchart of FIG. In step S81, the CPU 21 determines whether or not a time set in advance as a period for charging for the CM content has elapsed, and waits until it determines that the predetermined time has elapsed. The predetermined time is set, for example, in units of one month. When the CPU 21 determines that the time has elapsed, the process proceeds to step S82.

In step S82, the CPU 21 checks the purchase history (step S82) stored in the user information recording unit 28.
From the information recorded in S47), the total price of the CM content is calculated for each user who purchased the CM content, and the user's credit card number and the like are also calculated.
Generate billing information.

[0093] In step S83, the CPU 21 transmits the generated billing information from the communication unit 26 to the billing device 8 via the Internet 2. The charging company that manages the charging device 8 withdraws and collects the CM content from the bank account specified by the credit card number included in the notified charging information. Then, the billing company remits the price of the collected CM content to the CM content management company. Thereafter, the price of the CM content is distributed based on a contract set in advance by the CM content management company, the CM content creation company, and the manufacturers 4-1 to 4-3.

As described above, the CM content conventionally provided to the user free of charge can be provided to the user for a fee as needed, and the CM content can be effectively used. In addition, since CM contents can be provided to desired users, advertisement efficiency can be improved. Furthermore, by checking the access history, it is possible to analyze the cause of the popularity of the CM content, the users who are easily accepted, and the like, and apply the analysis to the creation of new CM content.

Further, at the desired timing, the user
You can watch the desired CM content.

The above-described series of processing can be executed by hardware, but can also be executed by software.

When a series of processing is executed by software, a program constituting the software is installed in a computer built in dedicated hardware, or various programs are installed to install various functions. Is installed from a network or a recording medium into, for example, a general-purpose personal computer capable of executing the program.

As shown in FIG. 4, this recording medium is provided separately from the apparatus main body, and is distributed to provide the user with the program.
1 (including floppy disk), optical disk 52 (CD-R
OM (Compact Disk-Read Only Memory), DVD (Digital Versa
tile disk), magneto-optical disk 53 (MD (Mini
-Disk)) or packaged media consisting of semiconductor memory 54, etc.
A ROM 42 in which a program is recorded, which is provided to a user in a state in which it is incorporated in the apparatus main body in advance, or a storage unit 4
8 and the like.

In this specification, the step of describing a program recorded on a recording medium may be performed in a chronological order according to the described order. This also includes processing executed in parallel or individually.

In this specification, the system is
It represents the entire device composed of a plurality of devices.

[0101]

According to the information processing apparatus and method of the present invention, and the program of the recording medium, the commercial content transmitted from the first information processing apparatus connected to the network is received, and the received commercial content is received. Record In addition, the second
Received a request to provide commercial content from the information processing device, and transmitted the commercial content to the second information processing device, so that the commercial content can be effectively used and the advertising efficiency can be improved. Can be done.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration example of a CM content providing system to which the present invention has been applied.

FIG. 2 is a diagram illustrating an example of the internal configuration of a CM content providing server in FIG. 1;

FIG. 3 is a diagram illustrating an example of an index of a CM content.

FIG. 4 is a block diagram showing an example of the internal configuration of the CM content creation device of FIG. 1;

FIG. 5 is a block diagram showing an example of an internal configuration of the mobile phone shown in FIG. 1;

FIG. 6 is a flowchart illustrating a CM content registration process.

FIG. 7 is a diagram illustrating an example of a registration screen.

FIG. 8 is a flowchart illustrating a process of providing CM content.

FIG. 9 is a diagram illustrating an example of a purchase screen.

FIG. 10 is a diagram showing another example of a purchase screen.

FIG. 11 is a diagram showing still another example of a purchase screen.

FIG. 12 is a diagram illustrating an example of a purchase screen.

FIG. 13 is a flowchart illustrating a CM content playback process.

FIG. 14 is a flowchart illustrating a charging process.

[Explanation of symbols]

1 CM content providing server, 2 Internet,
3 CM content creation device, 5 mobile phone, 7
Personal computer, 21 CPU, 22 ROM,
23 RAM, 26 communication unit, 27 CM content recording unit, 28 user information recording unit, 29 program recording unit

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Claims (7)

[Claims] 1. A commercial content receiving means for receiving commercial content transmitted from a first information processing apparatus connected to a network, and a commercial content for recording the commercial content received by the commercial content receiving means. Recording means; receiving means for receiving a request for provision of the commercial content recorded by the commercial content recording means from the second information processing device via the network; and provision of the commercial content by the reception means. An information processing apparatus, comprising: commercial content transmitting means for transmitting the commercial content to the second information processing apparatus when a request is received. 2. The information processing apparatus according to claim 1, further comprising charging means for charging for the commercial content transmitted by said commercial content transmitting means. 3. The information processing apparatus according to claim 1, wherein the second information processing apparatus is a mobile phone. 4. The information processing apparatus according to claim 1, wherein the commercial content is a content composed of a moving image. 5. The information according to claim 1, wherein the commercial content recording unit records the commercial content in a searchable state based on a keyword notified from the second information processing apparatus. Processing equipment. 6. A commercial content receiving step of receiving a commercial content transmitted from a first information processing device connected to a network, and recording the commercial content received by the processing of the commercial content receiving step. A commercial content recording step, a receiving step of receiving, from the second information processing device via the network, a request for providing the commercial content recorded by the processing of the commercial content recording step, and a processing of the receiving step When a request for providing the commercial content is received, the second
Transmitting the commercial content to the information processing apparatus. 7. A commercial content receiving step of receiving commercial content transmitted from a first information processing device connected to a network, and recording the commercial content received by the processing of the commercial content receiving step. A commercial content recording step, a receiving step of receiving, from the second information processing device via the network, a request for providing the commercial content recorded by the processing of the commercial content recording step, and a processing of the receiving step When a request for providing the commercial content is received, the second
And transmitting a commercial content to the information processing apparatus according to (1).