JP2002140507A - System and method for gathering customer information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer information gathering system which gathers personal information on a customer by a server on a network. SOLUTION: This customer information gathering system gathers the personal information on the customer by the web site which provides specific service on a network server and is equipped with a question transmitting means which transmits a question regarding the contents of the service and the customer information including at lest the electronic mail address of the customer to the customer accessing the web site and an answer receiving means which receives an answer including the implementation input result of the service by the customer and the question input result of the customer information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer information collecting system and method for attracting a customer by a privilege and collecting personal information of the customer at a server on a network.

[0002]

2. Description of the Related Art In recent years, with the rapid spread of the Internet, various kinds of information have flooded the Internet.
General information viewers spend effort to obtain the information they need from the huge amount of information, and conversely, information providers do not bury the information they provide in the huge amount of information You are spending effort on As a result, information viewers frequently search for information by using search sites on the Internet, etc., and information senders make advertisements such as linking to their own homepage in other homepages Something that is as visible as possible is being done.

[0003] In particular, when an information provider conducts electronic commerce such as buying and selling goods on the Internet, first, the information provider's own store (homepage) must be widely recognized and accessed. is necessary. To do so, they must carry out promotional activities to make their store more widely known.

[0004]

[Problems to be Solved by the Invention] However, there are many homepages for buying and selling merchandise, and simply linking to other homepages did not carry out sufficient advertising activities, and many people could access them. There is a problem that the likelihood of getting it is low. Furthermore, it is possible to recommend that you register a bookmark so that it can be accessed many times instead of only once. However, whether or not to access repeatedly is an option of the customer. There was no certainty that they would be accessed repeatedly.

[0005] The problem is that the information provider cannot actively contact the individual information viewers to carry out promotion activities, and there is a fear that the information viewers may leak personal information. This is a problem in that the contact information of the information viewer cannot be known from the information provider because the contact information of the user is not transmitted to the outside as much as possible.

[0006] The present invention has been made in view of the above problems, and an object of the present invention is to actively provide customers with information about the customers themselves.

[0007]

A first feature of the customer information collecting system according to the present invention for solving the above-mentioned problems is as described in claim 1 of the claims. A customer information collecting system for collecting information at a website that provides a specific service on a network server, wherein a question about customer information including the content of the service and at least the email address of the customer is sent to the website. The present invention is characterized in that it comprises a question transmitting means for transmitting to the customer who has accessed, and an answer receiving means for receiving an answer including the result of inputting the service by the customer and the result of inputting the question of the customer information. Here, the service is to allow the customer to perform some kind of operation input such as playing a game such as a scratch card or fortune-telling. A privilege is something that is returned to the customer as a result of having the customer perform some kind of operation input, and the service provider side transmits the product resulting from the scratch card and the result of fortune-telling to the customer side. Information and things that are transmitted to

[0008] A second feature configuration of the customer information collecting system according to the present invention for solving the above-mentioned problem is, in addition to the first feature configuration, as described in claim 2 of the claims. And a response evaluation means for performing a predetermined evaluation on the answer, and an evaluation result transmitting means for transmitting the evaluation result by the response evaluation means to an electronic mail address of the customer by electronic mail.

A third feature of the customer information collecting system according to the present invention for solving the above-mentioned problem is, in addition to the second feature, as described in claim 3 of the claims. And a privilege content determining means for determining privilege content to be provided to the customer based on the evaluation result, wherein the evaluation result transmitting means transmits the privilege content to the customer's email address by email. Is to do.

[0010] A fourth characteristic configuration of the customer information collecting system according to the present invention for solving the above-mentioned problem is as described in claim 4 of the claims. In addition to the characteristic configuration of the above, further comprising a customer determination unit capable of determining whether the customer has accessed the website in the past, and a storage unit that stores customer information of the customer who accessed in the past. In the case where the customer has accessed in the past, a question about customer information stored in the storage means and different from the question about the customer information transmitted by the question transmission means is transmitted from the question transmission means to the customer. Is to do.

[0011] A fifth characteristic configuration of the customer information collecting system according to the present invention for solving the above-mentioned problems is as described in claim 5 of the claims. In addition to the characteristic configuration described above, part of the input contents of the service by the customer also serves as a question input regarding the customer information.

[0012] A first characteristic configuration of a customer information collecting method according to the present invention for solving the above-mentioned problems is that, as described in claim 6 of the claims, the personal information of the customer is stored on a network server. A customer information collecting method for collecting information on a website that provides a specific service of the above, wherein a question regarding the content of the service and customer information including at least the email address of the customer is sent to the customer who has accessed the website. The present invention is characterized by including a question transmitting step of transmitting, and an answer receiving step of receiving an answer including a result of inputting the service by the customer and a result of inputting a question of the customer information.

[0013] A second characteristic configuration of the customer information collecting method according to the present invention for solving the above-mentioned problem is, in addition to the first characteristic configuration, as described in claim 7 of the claims. A response evaluation step of performing a predetermined evaluation on the answer, and an evaluation result transmitting step of transmitting an evaluation result of the answer evaluation step to an e-mail address of the customer by e-mail.

[0014] A third characteristic configuration of the customer information collecting method according to the present invention for solving the above-mentioned problem is, in addition to the second characteristic configuration, as described in claim 8 of the claims. A privilege content determining step of determining privilege content to be provided to the customer based on the evaluation result, and a privilege content transmitting step of transmitting the privilege content to the customer's email address by email. On the point.

According to a fourth aspect of the present invention, there is provided a method for collecting customer information according to the present invention, wherein the first to third aspects are defined as follows. In addition, including a customer determination step to determine whether the customer has accessed the website in the past,
In the case where the customer has accessed in the past, a question relating to customer information different from the question relating to the customer information transmitted in the question transmitting step is transmitted to the customer.

According to a fifth aspect of the present invention, there is provided a method for collecting customer information according to the present invention, wherein the first to fourth aspects are defined as follows. In addition, a part of the input contents of the service by the customer also serves as a question input regarding the customer information.

[0017] The characteristic structure of the customer information collection program according to the present invention for solving the above-mentioned problems is as described in claim 11 of the claims.
The present invention is characterized in that a computer constituting the server executes the respective steps of any one of the customer information collecting methods described in (1).

The operation and effect will be described below. According to the first characteristic configuration of the customer information collecting system according to the present invention, the question transmitting means transmits the service contents, the contents of the service and the customer information question including at least the e-mail address, and the answer receiving means transmits the service contents. By receiving the execution input result and the answer to the question of the customer information, firstly, the customer can be attracted by providing the service, and the customer information can be actively provided to the customer. Collect their customer information, including their personally identifiable e-mail addresses, on a website on a network server and carry out subsequent promotional activities, such as sending e-mails of products and events, Can be used for

According to the second characteristic configuration of the customer information collecting system according to the present invention, the answer evaluating means evaluates the answer, and the evaluation result transmitting means transmits the evaluation result by the answer evaluating means by e-mail. By transmitting the result of the service to the e-mail address of the customer, the result of the service can be accurately transmitted to the customer. Furthermore, since the results of the service are communicated to the customer without fail, the credibility of this website may be increased, which may cause the customer to try to access the website again. The likelihood that more customer information can be collected will likewise increase.

According to the third characteristic configuration of the customer information collecting system according to the present invention, the privilege content determining means determines the privilege content to be provided to the customer based on the evaluation result, and Since the transmitting means transmits the privilege content to the customer's email address by email, the privilege content can be accurately transmitted to the customer. In addition, the proper transmission of special offers to customers may increase the credibility of this website and may trigger customers to try to access this website again. The likelihood that more customer information can be collected will increase as well.

According to the fourth characteristic configuration of the customer information collecting system according to the present invention, the customer determining means can determine whether the customer has accessed the website in the past, and the storing means. Stores customer information of a customer who has accessed in the past, and in the case where the customer has accessed in the past, customer information different from the question about the customer information transmitted by the question transmission means stored in the storage means, which is stored in the storage means Can be transmitted to the customer from the question transmitting means, and as a result, when the number of accesses by the customer increases, the customer information held by the server can be made rich.

According to the fifth characteristic configuration of the customer information collecting system according to the present invention, the provision of the service to the customer is also the collection of the customer information. You can get it.

According to the first characteristic configuration of the customer information collecting method according to the present invention, first, it is possible to attract customers by providing services and to have the customers actively provide customer information, Second, collecting their customer information, including personally identifiable e-mail addresses on the network, at a website on the network server and sending e-mails for subsequent promotional activities, such as merchandise and events. It can be used for promotional activities, such as.

According to the second characteristic configuration of the customer information collecting method according to the present invention, the result of the service can be accurately transmitted to the customer using the electronic mail. Furthermore, since the results of the service are communicated to the customer without fail, the credibility of this website may be increased, which may cause the customer to try to access the website again. The likelihood that more customer information can be collected will likewise increase.

According to the third characteristic configuration of the customer information collecting method according to the present invention, the contents of the privilege can be accurately transmitted to the customer using the electronic mail. In addition, the proper transmission of special offers to customers may increase the credibility of this website and may trigger customers to try to access this website again. The likelihood that more customer information can be collected will increase as well.

According to the fourth characteristic configuration of the customer information collecting method according to the present invention, it is possible to collect various customer information by changing the content of a question regarding the customer information every time the customer accesses the website. When the number of accesses by the customer increases, the customer information held by the server can be made rich.

According to the fifth characteristic configuration of the customer information collecting method according to the present invention, since the service content is the one desired by the customer, the customer information can be more actively provided to the customer. Can be.

According to the characteristic configuration of the customer information collecting program according to the present invention, the program recorded on the recording medium is:
Once installed in the main storage area of the computer that constitutes the server, the computer can execute the steps of the customer information collection method by executing the program on the main storage area. As a result, the same functions and effects as those of any of the first to fifth characteristic configurations of the customer information collecting method are exhibited.

[0029]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a customer information collection system and a customer information collection method using the same according to the present invention will be described below with reference to the drawings. Here, in particular, a method of gathering people on a specific website, promoting products and events, and simultaneously collecting personal information of those who have accessed the website will be described.

As shown in FIG. 1, a customer information collecting system according to the present invention comprises a server 1 on a service provider side,
It comprises a customer-side terminal 2 such as a computer or a portable information terminal on the customer side, and an Internet 3 for connecting the two. The server 1 provides a service to the accessing customer, and also provides a question transmitting means 4 for asking various questions, an answer receiving means 5 for requesting an answer to the above-mentioned question and receiving an answer, and a result input by the customer. Appropriate, and if appropriate, the service evaluation result based on the input result is determined. If not, the answer receiving means 5 is asked for the answer again, and the answer evaluating means 6 is made to receive it.
And a privilege content determining means 7 for determining a privilege content to be given to the customer based on the evaluation result, and an evaluation result transmitting means 8 for transmitting the evaluation content and the privilege content to the customer.

Here, the service is to allow the customer to play a game such as a scratch card, fortune-telling, fortune-telling, etc. at the customer side terminal 2 so that the customer can play the game. . Benefits are those that are returned to the customer as a result of having the customer perform some operation input, such as transmitting the product resulting from the scratch card, transmitting the result of fortune telling, transmitting the result of the fortune, etc. This is information or goods transmitted from the service provider to the customer.

<First Embodiment> A first embodiment of a customer information collecting method using the customer information collecting system of FIG. 1 will be described below. In the customer information collecting system exemplified here, a server 1 that receives a request for a promotion of a store opening sale from a certain personal computer store has a discount available at the personal computer store (an Internet shopping site is located on the server 1). A case is described in which customer information is widely collected through a service called a scratch card game in which a ticket is won, and while a privilege of a discount ticket is given, further promotion activities are performed using the collected customer information.

As shown in FIG. 2, the customer accesses the service providing website on the server 1 using the customer terminal 2 (step 100). The URL of this service providing website can be widely known by providing a link to the above URL to a medium such as a magazine or another website. The question transmitting means 4 of the server 1 accessed by the customer transmits the above-described service to the customer and causes the browser of the customer terminal 2 to display the service (step 102). FIG.
(A) illustrates a case where the service is the digital scratch card 11. In addition to presenting the service, a notification of the selling price of the product and an event is provided as an advertisement 13 on the browser so as to be noticeable by the customer.

FIG. 4B shows a digital scratch card 1.
FIG. 11 is a diagram showing an implementation result of Example 1, and shows a state in which the character “n9” appears as a result of the customer performing an operation input on the customer side terminal 2 and selecting the center mask. In the case of a normal scratch card, by cutting off the mask, privilege contents such as "500 yen discount" and "losing" can be confirmed, but in this embodiment, it is not possible to teach specific privilege contents at this time. do not do. For example, at this point, if the customer knows that "losing", the subsequent process cannot be performed, and customer information cannot be collected. Next, when the customer clicks the “next” button 12, the process proceeds to the subsequent step. Alternatively, the "next" button 12 is clicked, and the character "n9" as an input result is received by the answer receiving means 5 of the server 1 (answer receiving step), and is evaluated by the answer evaluating means 6 of the server 1. Then, a simple evaluation result such as "hit" or "missing" may be transmitted to the customer using the evaluation result transmitting means 8 (evaluation result transmitting step).

The question transmitting means 4 of the server 1 further requests the user to input an answer regarding the execution input result 14 of the digital scratch card 11 and the customer information 15 as shown in FIG. 5 (step 102) (question transmitting step). Although the customer information 15 requested in FIG. 5 is a name and an e-mail address, input of the customer's date of birth, family structure, hobbies, and the like may be requested, and is not limited to specific information. However, since an e-mail address is required as a contact point for contacting the customer in a later process, the customer information 15
Must contain an address (e-mail address) for identifying the contact information of the customer.

After inputting the input items obtained on the browser shown in FIG. 5, the user clicks the "send" button 16 to execute the input result 1 of the digital scratch card 11.
4 and the answer including the question result of the customer information 15 are transmitted to the server 1 (step 106). The transmitted answer is received by the answer receiving means 5 of the server 1 (answer receiving step) and stored in the storage means 10 (step 108). Next, the answer evaluation unit 6 of the server 1 determines whether or not the input content of the received answer is incorrect (for example, insufficient input) (step 110) (answer evaluation step). If the answer is determined to be appropriate (Step 1
10a), a screen as shown in FIG. 6 (a) is displayed on the browser of the customer terminal 2, and it is notified that the information input by the customer has been accepted. On the other hand, when it is determined that the answer is not appropriate due to lack of input in the answer, FIG.
A screen as shown in (b) is displayed on the browser of the customer terminal 2 to inform that there is an invalid input,
If the "return" button 17 is clicked, a screen asking for an answer input as shown in FIG. 5 is displayed again on the browser of the customer terminal 2.

After a proper answer is obtained, in step 112, the answer evaluation means 6 of the server 1 evaluates the input result of the digital scratch card 11 by the customer (answer evaluation step), and based on the evaluation result, gives the customer a response. The privilege content to be given is determined by the privilege content determination means 7 (privilege content determination step). Further, the determined privilege is stored in the storage means 10 together with the customer information. Specifically, FIG.
As shown in FIG. 5 and FIG. 5, the result of the operation of the digital scratch card 11 is “n9”, but when this is referred to as information in the storage unit 10 of the server 1, “5” is obtained.
Benefits such as “00 yen discount ticket” are determined and stored in the storage means 10.

Next, in step 114, the contents of the privilege are transmitted by e-mail to the e-mail address input by the customer (privilege contents transmitting step). In step 116, the customer who has received the privilege details receives a "500 yen discount ticket"
The user can go to a shopping site on the Internet or an actual store where is available for requesting a privilege (step 118). In the case where a benefit is received at a shopping website on the Internet placed on the server 1, the contents of the benefit are presented by transferring the e-mail received in the step 114 to the shopping site, and the benefit is provided at the actual store. When receiving the e-mail, the received e-mail may be printed or displayed on a portable terminal and presented to the seller. At this time, the customer determining means 9 of the server 1 refers to the presented privilege contents with the customer information stored in the storage means 10 to determine whether the privilege is valid (step 120). The used privilege is deleted from the storage means 10 or is used. If the privilege is valid, a privilege such as a discount is given to the customer (step 122).

<Second Embodiment> In the second embodiment, the server 1
The first embodiment differs from the first embodiment in that it is first determined whether or not there is an access history for a customer who has accessed the service providing website.

When the customer accesses the service providing website of the server 1 in step 200, the customer judging means 9 determines whether the customer has accessed the service providing website with a cookie or the like. A determination is made (step 201). If the customer has accessed in the past (case a), the customer information of the customer is read from the storage means 10 (step 202). Next, similarly to the first embodiment, the digital scratch card 1
The service such as No. 1 is transmitted, and an answer regarding the execution input result 14 of the digital scratch card 11 and the customer information 15 is obtained (step 203). Here, when the customer is a customer who has accessed in the past (case a), a different question is transmitted from the past in the question transmitting step.
When asking the name and the e-mail address as illustrated in FIG. 5 at the time of the first access, the second access asks, for example, the birthday and the e-mail address. Different questions are asked each time a customer visits, so you can ask different questions to the customer,
As a result, a customer information database with a large amount of information can be created. On the other hand, when the customer is a customer who has never accessed in the past (case b), an arbitrary question is transmitted to the customer as in the first embodiment. Subsequent steps are the same as steps 104 to 122 described in FIG. 2 and the first embodiment.

FIG. 7 illustrates a case where the service provided on the service providing website is birthday fortune-telling. FIG. 7 illustrates a state (step 102 or step 203) in which the provision of the birthday fortune-telling service, the question about the input result 14 of the service, and the question about the customer information 15 are performed. In this case, the service question is the customer's birthday, which also serves as the customer information 15 question. To give another example,
In the case where the service is the first and last name judgment, asking for the name to be entered serves both as a service question and a customer information question. Other steps are the same as those in the above-described first embodiment or the second embodiment.

In the above-described embodiment, the case where the shopping site requesting the promotion activity is placed on the server 1 receiving the request for the promotion activity has been described. It may be configured. For example, the server 1 is a shopping mall in which a plurality of stores (shopping site pages) are entered as tenants, and individual stores (shopping sites) are connected to another server (linked from the server 1) connected to the server 1. Site). In this case, a customer who has accessed the shopping mall (server 1) may be configured to use the benefits issued by the server 1 at the server of each store. In this case, by setting the storage means 10 of the server 1 to be freely accessible from the server of the shopping site page of each store, if a customer requests a privilege, as described above, the presented privilege is deleted. The client information stored in the storage unit 10 of the server 1 is inquired to determine whether or not the privilege is valid.

The server 1 can also carry out a promotion activity using the obtained customer information. When there is a request for a promotion activity from the server of each shopping site, an e-mail containing product information and event information is sent using the customer information stored in the storage means 10 of the server 1 and sent to each shopping site. Conduct promotional activities to get access.

In the above-described embodiment, a browser screen of a general personal computer is shown as an example of the browser screen displayed on the customer terminal 2. However, a mobile phone or other portable communication terminal is used as the customer terminal 2. When using the device, it is also possible to display information on those devices and modify the device to accept an input from a customer.

Next, a customer information collection program according to the present invention will be described. As described above, the method for collecting customer information according to the present invention includes
In order to be executed by a program for functioning as the answer evaluating means 6, the privilege content determining means 7, the evaluation result transmitting means 8, and the customer determining means 9, such a program is first executed by the server 1 (or the server of each shopping site). It needs to be installed in the storage means 10. Therefore, these pre-installed programs can be read by a server on a recording medium such as a CD-ROM (compac).
t disc read only memory) or the like, or download the program to the storage means 10 in the server 1 via a transmission medium such as the Internet. Furthermore, when the installation is performed via a computer network, the programs before the installation may be stored in a storage medium (such as a hard disk device) on a predetermined server so as to be readable from the computer. If the above means can be implemented by using the functions provided in the server 1 or the equipment connected thereto, it is not necessary to store all the programs for functioning as the above means in the storage means 10. Absent.

Further, the storage medium does not necessarily have to be a physically single storage device. For example, a plurality of CD-ROs
M and the programs are distributed on a plurality of servers distributed on a computer network (for example, distributed on the server 1 and the server of each shopping site).
It may be arranged.

In the above-described embodiment, the customer information collecting method of the present invention has been described by taking as an example a game such as a digital scratch card and a birthday fortune-telling service, but the contents of the service are not limited to these. Instead, various other services can be used.

[Brief description of the drawings]

FIG. 1 shows a configuration diagram of a customer information collection system.

FIG. 2 shows a flowchart of a customer information collecting method.

FIG. 3 shows a flowchart of a customer information collecting method.

FIG. 4 shows an example of a browser screen.

FIG. 5 shows an example of a browser screen.

FIG. 6 shows an example of a browser screen.

FIG. 7 shows an example of a browser screen.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Server 2 Customer terminal 3 Internet 4 Question transmitting means 5 Answer receiving means 6 Answer evaluating means 7 Privilege content determining means 8 Evaluation result transmitting means 9 Customer judging means 10 Storage means 11 Digital scratch card 12 "Next" button 13 Advertisement 14 Execution input result 15 Customer information 16 "Send" button 17 "Back" button

Claims (11)

[Claims] 1. A customer information collection system for collecting customer personal information at a website on a network server that provides a specific service, wherein the customer information includes the contents of the service and at least an email address of the customer. Question transmitting means for transmitting a question regarding the service to the customer who has accessed the website, and answer receiving means for receiving an answer including the result of inputting the service by the customer and the result of inputting the question of the customer information. Equipped customer information collection system. 2. The system according to claim 1, further comprising: answer evaluation means for performing a predetermined evaluation on the answer; and evaluation result transmitting means for transmitting an evaluation result by the answer evaluation means to an electronic mail address of the customer by electronic mail. 2. The customer information collection system according to 1. 3. The system further comprises privilege content determining means for determining privilege content to be provided to the customer based on the evaluation result, wherein the evaluation result transmitting means transmits the privilege content to the customer by e-mail. 3. The customer information collection system according to claim 2, wherein the information is transmitted to an e-mail address. 4. A system according to claim 1, further comprising customer determination means for determining whether the customer has accessed the website in the past, and storage means for storing customer information of the customer who has accessed the website in the past. When the customer has accessed in the past, transmitting a question related to customer information stored in the storage unit and different from the question related to the customer information transmitted by the question transmitting unit from the question transmitting unit to the customer. 4. The customer information collection system according to claim 1, wherein: 5. The customer information collection system according to claim 1, wherein a part of the input contents of the service by the customer also serves as a question input regarding the customer information. 6. A customer information collecting method for collecting personal information of a customer at a website providing a specific service on a network server, wherein the customer information includes the contents of the service and at least an email address of the customer. A question transmitting step of transmitting a question regarding the service to the customer who has accessed the website; and a response receiving step of receiving a response including the result of inputting the service by the customer and the result of inputting the question of the customer information. Including customer information collection methods. 7. The method according to claim 6, further comprising: a response evaluation step of performing a predetermined evaluation on the answer; and an evaluation result transmitting step of transmitting an evaluation result of the response evaluation step to an electronic mail address of the customer by electronic mail. Customer information collection method. 8. A privilege content transmitting step of determining a privilege content to be provided to the customer based on the evaluation result, wherein the privilege content is transmitted to the customer e-mail address by e-mail. The method for collecting customer information according to claim 7, comprising the steps of: 9. A method for determining whether or not the customer has accessed the website in the past in the past, and in the case where the customer has accessed in the past, regarding the customer information transmitted in the question transmitting step. 9. The customer information collecting method according to claim 6, wherein a question relating to customer information different from the question is transmitted to the customer. 10. The customer information collecting method according to claim 6, wherein a part of the input contents of the service by the customer also serves as a question input regarding the customer information. 11. A customer information collection program for causing a computer constituting the server to execute each of the steps of the customer information collection method according to any one of claims 6 to 10.