JP2002109637A - System for using golf practice service - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for using a golf practice service, capable of efficiently collecting customers by issuing service cards to the customers, so as to provide service of facility usage. SOLUTION: A service card 4 contains specifications of the explanation of providing the golf practice service to a card holder, and columns to be filled with the date of issue, the range of issue, name and address. Golf goods stores 2A-2F provide the service card 4 to a purchaser satisfying the necessary items for the described column to be filled, a golf practice range 3 provides service, including the golf practice to the service card 4 presenter, thereafter the service cards 4 used in a fixed period are collected per issuing office, computing is performed on the basis of the preset condition, and on the basis of a result of the computing, each demand is requested to the golf goods sale stores 2A-2F.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for using a golf practice service in which a golf equipment store and a driving range cooperate to issue a service use ticket and provide a free service to customers.

[0002]

2. Description of the Related Art In recent years, the number of people who enjoy golf has increased, and accordingly, the number of golf equipment stores that sell golf equipment and golf driving ranges for practicing shots has also increased. In general, golf goods stores are opened in urban areas to secure customers, and customers are attracted by advertisements in stores, newspaper flyers, and the like. In addition, golf driving ranges are usually set up near the city center because of the difficulty in securing land, and as a means of providing guidance advertisements, commercial bulletin boards in stations can be used, or information signs can be installed in prominent places on the street. Is being done.

[0003]

[0005] However, golf equipment retailers are not merely selling or discounting advertisements.
There was no difference from other merchandise sales, and it was difficult to attract customers due to its lack of appeal. Also, at golf driving ranges, it is conceivable to use popular media such as TV and radio for guided advertisements that wish to be seen by the public, but the advertising costs will be significantly higher, so they are shunned. Therefore, an inexpensive and efficient method of attracting customers was required. The present invention has been made in view of the above problems, and provides a use system of a golf practice service that can efficiently attract customers by issuing a service use ticket to a customer and providing a facility use service. It is an object.

[0004]

In order to achieve the above object, the invention according to claim 1 of the present invention utilizes a golf practice service comprising a golf equipment store, a golf driving range and a service voucher. In the system, the service ticket includes a description of providing a golf practice service to the presenter, an issue date, an issue office, a name and address replenishment column, and the like. Provides a service voucher to a purchaser who purchases a certain amount of goods or more and further satisfies the required items in the replenishment column, and the golf driving range provides a golf practice to a presenter of the service voucher. After providing the service including the service, the service ticket used within a certain period of time is totaled for each issuer, and an arithmetic process is performed based on preset conditions. It is characterized by performing the required claim to each of the golf equipment dealer. The invention described in claim 2 is characterized in that the settlement processing institution other than the golf driving range performs the counting, the arithmetic processing, the billing, and the like of the service use ticket. According to a third aspect of the present invention, there is provided an information processing apparatus in which the golf equipment store, the golf driving range, and the settlement processing institution are connected online, respectively, and the information processing of the golf driving range and / or the payment processing institution is performed. The device performs information processing from the tallying to billing, and processes information input by input means of each information processing device and various information collected from the service ticket in accordance with a purpose of use, and processes the information. It is characterized in that results are mutually distributed.

[0005]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic explanatory diagram showing a system for using a golf practice service according to an embodiment of the present invention. In the golf practice service use system 1, a golf equipment store 2 and a golf practice range 3 cooperate (business tie-up) to provide a service use ticket to a customer to provide a golf practice service. .
The golf equipment store 2 is a general golf shop that sells golf-related products such as golf clubs and golf bags. A plurality of stores 2A to 2F are managed by a chain store system or a group, and the main business is so-called open practice. A case in which a business alliance with the golf driving range 3 will be described.

In the present embodiment, the service use ticket is referred to as a "1 basket test hit ticket" 4 and is provided in advance at each golf goods store 2A to 2F.
Based on a memorandum (contract) signed between the golf driving range 3 and the golf driving range 3, the golf goods stores 2A to 2F each issue and issue to a customer who has purchased a certain amount or more of merchandise. The use, presentation, billing, settlement, etc. of the one basket test beating ticket 4 including the issuance is performed in advance by the golf equipment stores 2A to 2A.
The details are set between F and the driving range 3. As the delivery condition, for example, it is assumed that one basket test beating ticket 4 with a value of 500 yen is provided to a customer whose purchase amount of golf equipment has been several thousands to 10,000 yen.
When the basket test hitting ticket 4 is presented at the golf driving range 3, it is assumed that free trial hitting of one basket containing 30 to 50 golf balls is possible.

FIG. 2 is an explanatory view showing an example of a one-car trial hit ticket. The one-cage test beating ticket 4 is made of substantially credit card-sized paper or a plastic card. 2 (a), the upper half of the front side 4a is displayed with the character of the one-cage test hit ticket 4, and the lower half is provided with replenishment columns such as the name of the issuing store, the date of issuance, and a confirmation mark. . This replenishment column is for individual replenishment at each of the golf equipment stores 2A to 2F, and is provided with rubber stamps such as a store name stamp, an issue date stamp, and a confirmer's name stamp in advance. A valid issuance is made when a correct seal is made. Also, a cut line is displayed at the upper right end on the front side, and by cutting out this portion after use, it indicates that the one-cage test hit ticket 4 has been used and cannot be reused. Instead of the cut line, a punched hole may be formed in the used one-cage test hitting ticket 4 to indicate that the used car has been used.

On the other hand, in the upper half of the back side 4b shown in FIG. 2 (b), it is possible to practice hitting at the designated golf driving range 3, to comply with facility fee if necessary, and to print the date of issue. If there is no, it is invalid, and the address and name replacement columns are clearly specified. The address and name fields are required to be filled out before the customer uses the one-cage trial beating ticket 4, and the golf equipment stores 2A to 2F and the golf driving range 3 effectively utilize the shared information later. In the lower half of the back side 4b, the name of the issuing / operating company and its mark are displayed along with the use field of the driving range 3. Practice area 3
In the case where the use column has already been used, the one-cage test hitting ticket 4 is invalid.

Next, the operation of the system for using the golf practice service will be described. First, any one of the golf goods stores 2 performs an advertisement for soliciting visitors to the store by a store advertisement, a flyer advertisement, or the like. This advertisement clearly states that one basket test betting ticket 4 that can be used for golf practice equivalent to 500 yen is provided to those who have purchased golf equipment from several thousand yen to 10,000 yen. Golfers who see this advertisement can be motivated to purchase golf because they can practice golf free of charge without having to purchase expensive items. Then, when the customer purchases golf equipment for several thousand yen to 10,000 yen, one basket test hit ticket 4 is provided. For this reason, the customer can have the acquired feeling. In addition, the customer is provided with a guide leaflet and the like prepared and posted in advance at each of the golf equipment stores 2A to 2F with business cooperation for a guide advertisement of the golf driving range 3. Therefore, one basket test hit ticket 4
The location of the driving range 3 is surely communicated not only to the customer who has obtained the above, but also to the visitors of the golf equipment stores 2A to 2F.

[0010] Thereafter, a visitor to the golf practice area 3 can perform a basket of golf practice free of charge by giving the one-car basketball hitting ticket 4 with the address and name entered at the reception. According to the performance of this kind of service, about 30% of the customers actually go to the golf driving range 3 and practice, even if the customer receives one basket test hitting ticket 4. Therefore, each of the golf goods stores 2A to 2F does not incur the expense as many as the number of the basket test hit tickets 4 issued. In addition, this visitor is 3 per basket
It is almost impossible to return after just hitting 50 to 50 test hits, and it is common to practice golf more than that, and after the practice, use of other facilities can be expected. Therefore, driving range 3
Is a golf equipment store 2A-2 through one basket test hit ticket 4.
It is possible to generate more revenue than providing a 500 yen service to the visitors introduced by F. In addition, 1
Since the address and name are written on the basket test hit ticket 4,
It is also possible to know the tendency of the visitors to visit the golf driving range 3 from the residence area, and to carry out effective advertising.

By the way, the golf driving range 3 is in agreement with the golf equipment stores 2A to 2F for a certain period (usually 1 day).
(1) Carry out one basket test ticket 4 per month) and bill each issuer. At this time, the number of each issue store is totaled from the printed content of one basket test betting ticket 4, and then a calculation process is performed based on preset conditions, and the calculation result is sent to the golf equipment stores 2A to 2F. Claim. This billing condition is 1
A memorandum has been previously exchanged between all golf equipment stores 2A to 2F and the driving range 3 for one basket test hit ticket 4 of 500 yen per sheet. Specifically, the golf driving range 3 presents a one-month basket test hit ticket 4 to each of the golf equipment stores 2A to 2F, and multiplies the number by 500 yen as the facility usage fee. Claim.

On the other hand, the golf equipment stores 2A to 2F charge the golf driving range 3 with a customer referral fee of, for example, 250 yen per one basket test hit ticket 4. As a result, each of the golf equipment stores 2A to 2F has 1
Payment of 500 yen x number of sheets is required, but 1
The basket test hit ticket 4 uses only about 30% of the issued number of the golf driving range 3, so the actual expenditure is small. In addition, although the golf driving range 3 requires an expense of 250 yen per sheet, since the customers come from the golf equipment stores 2A to 2F, the customer collection rate is significantly increased compared to the newspaper insertion advertisement with a low customer collection rate. Things.

Regarding the necessary expenses, for example, the number of issued golf goods in one month at a certain golf goods store 2A to 2F is 20.
If the number is 0, a total amount of 100,000 yen multiplied by 500 yen is required.
The cost is about 30,000 yen multiplied by 0 yen. Also,
Each of the golf equipment stores 2A to 2F also has a payback of 250 yen per 41 golf test hitting tickets from the driving range 3. On the other hand, the golf driving range 3 provides a service for 500 yen to one visitor, but as described above, the visitor was not satisfied with one basket and practiced about four or five baskets. In addition, they often use paid facilities. Therefore, the golf driving range 3 can expect sales of 1,000 yen per person for an expense of 500 yen per sheet.

FIG. 3 is a schematic explanatory diagram showing a system for using a golf practice service according to another embodiment. The golf practice service utilization system 10 is provided with a settlement processing institution 5 that is independent of the golf equipment stores 2A to 2F and the golf driving range 3, and includes a personal computer (PC) 6 for each. , And exchange information by connecting them online. The settlement processing institution 5 is an administrative processing section of the system 10, and mainly performs the counting, calculation processing, billing, and the like of the one-cage trial beating tickets 4. For this purpose, the contents of business, office fees, and the like are preliminarily agreed between the golf equipment stores 2A to 2F, the driving range 3, and the settlement processing agency 5 in a memorandum.

In the above embodiment, the golf equipment stores 2A to 2F directly charge the golf driving range 3. However, here, the golf equipment stores 2A to 2F require the settlement processing institution 5 to pay the required amount of money. Claim. After that, the settlement processing organization 5 requests the required amount from the golf driving range 3. For example, each golf goods store 2A-2F,
If it is assumed that a referral fee of 300 yen can be charged per 41 golf test hitting tickets to the driving range 3, the payment processing institution 5 receives 300 yen from the driving range 3, but the golf equipment store 2A- You only have to pay 200 yen for 2F. As a result, one basket test hit ticket 4 costs 10
Since a difference of 0 yen is generated, this is set as the administrative fee of the settlement processing organization 5. Therefore, each golf equipment store 2A-2F
The golf driving range 3 can delegate business processing with a small expense, while the processing facility 5 can obtain a profit corresponding to the number of used one basket test hitting tickets 4.

In the golf practice service utilization system 10, since the personal computers 6 are connected to each other via online, useful information can be exchanged. That is, since the address and the name of the customer are entered in the one basket test ticket 4 issued by each of the golf equipment stores 2A to 2F, the tendency of the customer to visit the golf equipment stores 2A to 2F is grasped. Of course, it is possible to know the addresses and names of the visitors from all the golf goods stores 2A to 2F at the golf driving range 3 where the one basket test hitting ticket 4 is collected. The golf driving range 3 is provided by providing address and name information to the golf equipment store 2 corresponding to the area where the visitor resides, and to the related store 2 if the resident is located between the stores 2. , Can be used for advertising.

Further, the memory section is formed by using the one-car trial beating ticket 4 as a magnetic card, or a part of the one-car trial betting ticket 4 is used as a memory section. In addition, golf equipment store 2A ~
The personal computer 6 on the second floor is provided with a writer unit for writing information to the memory unit, while the personal computer 6 at the driving range 3 is provided with a lead unit for reading information from the memory unit. At the time of the issuance of one basket test ticket 4, the golf equipment store 2A
By operating the personal computer 6 on the second to second floors, the writer unit stores identification information such as the unique number (ID number) of the store, the issue number of the basket test hit ticket 4, and the date of issuance in the memory unit. In addition, the identification information is stored in the memory of the personal computer 6 of each of the golf goods stores 2A to 2F together with the setting information for determining the validity period of the one basket test beating ticket 4, and the golf driving range 3
And stored in the memory of the personal computer 6.

Thereafter, when the customer brings the basket test beating ticket 4 to the golf driving range 3 by the customer, the information in the memory section is read by the lead section of the personal computer 6 of the driving range 3. Then, the personal computer 6 collects the identification information and compares it with setting information or the like stored in advance in the memory. Here, if it is determined that the issuer's unique number, issue number, or the like is inconsistent, the 1-cage test-punch ticket 4 cannot be used. Can be refused. Then, information and the like that are unusable are transmitted from the personal computer 6 of the driving range 3 to the personal computers 6 of the golf goods stores 2A to 2F.

As described above, each golf equipment store 2A-2
By exchanging information between the golf club F and the driving range 3, it is possible to prevent the forged use of the one-cage test hitting ticket 4 and also to prevent forgery. In addition, the information of the one basket test beating ticket 4 used in the driving range 3 is transmitted to the settlement processing organization 5 each time,
As described above, when a certain period (one month) is transmitted collectively, the settlement processing organization 5 totals one basket test betting ticket 4 for each issuing store, performs calculation processing, and invoices each. Since all of these operations are performed by the personal computer 6, the paperwork and the distribution of information can be performed accurately and quickly.

[0020]

As described above, according to the first aspect of the present invention, a golf equipment store provides a golf driving range service ticket to a customer who purchases a product of a fixed amount or more. As a result, it is possible to attract customers effectively and lead to sales promotion of golf equipment. In addition, service use ticket,
Since the actual number of uses is generally smaller than the number of issuances, there is no expense according to the face value, and advertising can be realized at low cost. In addition, since a firm customer is introduced to the driving range, a customer introduction fee can be obtained from the driving range 3. On the other hand, the driving range provides services including golf practice to the presenter of the service ticket, but those who come to the driving range are not satisfied with the practice of one service ticket, and Practice is the norm, so you can get more than advertising costs. In addition, unlike a conventional golf driving range, a golf driving range does not perform low-efficiency advertising, but a golf goods dealer issues a service use ticket to attract customers, so that a reliable arrival at the golf driving range can be expected. In addition, by collecting information such as the name and address entered in the replenishment column of the service use ticket, there is an effect that the tendency of visitors can be analyzed and reflected in sales. According to the second aspect of the present invention, since the settlement processing institution other than the golf driving range performs the counting, the arithmetic processing, the billing, and the like of the service use tickets, the administrative processing can be performed quickly and efficiently. There is. Claim 3
In the invention described in the above, the golf equipment store, the driving range and the information processing apparatus provided in the settlement processing institution, various information is processed according to the purpose of use, and the information processing results are mutually distributed, for example, There is an advantage that each can effectively utilize the information, for example, preventing forgery use of the service use ticket, disabling the expired service ticket, and utilizing it for information for attracting customers.

[Brief description of the drawings]

FIG. 1 is a schematic explanatory view showing a system for using a golf practice service according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram illustrating an example of a service use ticket.

FIG. 3 is a schematic explanatory diagram showing a system for using a golf practice service according to another embodiment.

[Explanation of symbols]

 2A ~ 2F Golf goods store 3 Golf driving range 4 Service ticket

Claims (3)

[Claims] 1. A system for using a golf practice service comprising a golf equipment store, a golf driving range and a service voucher, wherein the service voucher includes a golf training service provided to a presenter. The description, issue date, issuance office, name and address replenishment columns, etc. are clearly indicated, and the golf equipment dealer purchases a product of a certain amount or more and further fulfills the required items in the replenishment column. After providing the service use ticket to the presenter of the service use ticket, the driving range provides the service including the golf practice. Tally,
A system for using a golf practice service, wherein a calculation process is performed based on preset conditions, and a required request is made to each of the golf equipment stores based on the calculation result. 2. The system for using a golf practice service according to claim 1, wherein the settlement processing institution other than the golf driving range performs counting, calculation processing, billing, and the like of the service use ticket. 3. The golf equipment store, the driving range, and a settlement processing institution each include an information processing device connected online, and the information processing device of the driving range and / or the settlement processing institution requests the information from the tally. In addition to performing the information processing up to and processing the information input by the input means of each information processing device and various information collected from the service ticket according to the purpose of use, the information processing results are mutually distributed. The use system of the golf practice service according to claim 1 or 2, wherein the system is matched.