JP2002092368A - Transaction mediation system and method, and recording medium having recorded software for transaction mediation - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the transaction opportunities by distributing effectively information on ideas and needs among many advertisement agencies and client enterprises regardless of the scale and region. SOLUTION: A need reception part 5 registers needs from a client to an advertisement agency and needs from an advertisement agency to another advertisement agency. An idea reception part 6 registers ideas of the advertisement agency. A browser part 9 presents the registered needs to the advertisement agency and presents the registered ideas to the client. A retrieval processing part 10 executes narrowing retrieval based on attribute concerning desired information including the needs and the ideas. A competition reception part 11 receives competition participation requests from the advertisement agencies relative to the needs of the client. A competition information processing part 12 supports presentation of the idea to the client from the advertisement agencies desiring competition participation.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an improvement in the technology of mediating transactions related to advertisements, and more particularly, to a large number of advertising agencies (advertising agencies) regardless of size or region by means of a computer network represented by the Internet. To increase trading opportunities by effectively distributing and matching information about ideas and needs between advertising agents (also called client companies, clients, companies, etc.) and advertising clients (also called client companies, clients, companies, etc.). It was made.

[0002]

2. Description of the Related Art Conventionally, the advertising industry in Japan has been in an oligopolistic state with a few major advertising agencies, and major clients, mainly large corporations, have no choice or can choose from these major advertising agencies. Without thinking that there is room,
The fact was that trading was rigid. For this reason,
From clients, major agency services due to lack of competition (creativity, new media development, cost, etc.)
Voices that pointed out the deterioration of the product were starting to rise.

[0003] Under such circumstances, it has become extremely difficult for small and medium-sized agents and foreign-affiliated agents to enter the market, and even if they have excellent creativity, strategic planning ability, etc. Even the opportunity to participate in competitions in so-called competitions was scarce, and it took enormous effort to get this opportunity. In other words, small and medium-sized agents and foreign-affiliated agents have to do a steady round of companies with planning documents, and as a result, have no choice but to subcontract from major companies. On the other hand, in this case, the cost was increased for the client because the large agency was in between.

[0004] Also, except for some major clients who are constantly engaged in advertising and promotion activities, many clients choose how to select an agency and how to communicate their business needs (so-called project briefs). It wasn't always clear that he had a proper understanding of what to expect. For this reason, tend to select an agency just because the name is known, conduct a vague briefing, and receive the plan / product as it is said without receiving a cost check function Was in

[0005] Under such circumstances, it is difficult to communicate and grasp the needs of the client and the ideas held by the agency between the two, and thus many needs of the client cannot be solved. Or they were compromised with ideas proposed by a limited number of agencies. Also,
On the agency side too, many good ideas were disappearing without seeing the light of day.

[0006] Conventionally, briefings from clients and idea presentations from agencies have been mostly conducted face-to-face. However, in this case, since the client and the agency are physically separated, time and cost problems are unavoidable. In particular, when trying to hold a competition with multiple agencies, this time and cost The burden had to double. Also, when planning marketing activities in distant regions (for example, a client in Tokyo headquarters sampling in Hokkaido etc.), after all, ordering to a local agency through a major agency etc. will increase costs. It was inevitable.

[0007]

As described above, in the past, all clients and agents have come to contact each other with more needs and ideas, and to make those needs and ideas available in fair competition and with equal opportunities. There was no place where it could be exchanged and there was no technology to make it possible. For this reason, many business opportunities were lost, and it was difficult to improve business efficiency.

Further, in the conventional minority oligopoly situation, a plurality of agents intervene between the ordering side and the order receiving side, one of which receives the order at a time and distributes it to the order receiving side. I couldn't. For this reason, it was virtually impossible for the client himself to actively select an agency, and there was little opportunity for the client to improve the knowledge and skills required to obtain the maximum results.

The present invention has been proposed to solve the problems of the prior art as described above.
Computer mediation, such as the Internet, that facilitates the distribution and matching of information on ideas and needs among many advertising agencies and client companies regardless of size or region, thereby increasing trading opportunities. In other words, it is an object of the present invention to provide a technology and a transaction mediation system and method and a recording medium which records transaction mediation software.

It is another object of the present invention to provide a transaction mediation technique for improving business efficiency and increasing transaction opportunities by narrowing down search based on attributes. It is another object of the present invention to provide a transaction mediation technique for smoothly and efficiently promoting participation acceptance and presentation in a competition by filling in a predetermined format or transferring a file. Further, another object of the present invention is to charge a fee such as a commission based on transaction information between a client and an agent, thereby fairly distributing profits such as an increase in transaction opportunities by a mediation service. It is to provide technology. Further, another object of the present invention is to provide a technique of transaction mediation which supports consulting for clients and agents with respect to expressing needs and ideas and also improves skills of each party. It is another object of the present invention to provide a transaction mediation technology that easily utilizes a specialty of each of a plurality of agents.

[0011]

To achieve the above object, a first aspect of the present invention is a transaction mediation system for mediating transactions between an advertising agency and an advertising client via an information communication terminal and a computer network. At
Means for registering at least one of the needs from the advertising client to the advertising agency and the needs from the advertising agency to the other advertising agency; a means for registering the idea of the advertising agency; Means for presenting the needs to an advertising agency, and means for presenting the registered ideas to an advertising client. The invention of claim 7 captures the invention of claim 1 from the viewpoint of a method. In a transaction mediation method for mediating a transaction between an advertising agency and an advertising client via an information communication terminal and a computer network, Registering at least one of the needs from the advertising client to the advertising agency and the needs from the advertising agency to another advertising agency; registering the idea of the advertising agency; and Presenting the needs to an advertising agency, and presenting the registered ideas to an advertising client. The invention of claim 13 is
The invention according to claims 1 and 7 is viewed from the viewpoint of a machine-readable recording medium on which computer software is recorded. By controlling the computer, an advertisement agency business is provided via an information communication terminal and a communication network. In a recording medium recording transaction mediation software for mediating a transaction between an advertiser and an advertising client, the software stores the software on the computer, from the advertising client to the needs of the advertising agency, and from the advertising agency to another advertising agency. Registering at least one of the needs, registering an idea of an advertising agency, presenting the registered needs to an advertising agency, and presenting the registered idea to an advertising client. . In these modes, low-cost, quick and easy appeal and ideas on advertising ideas and needs can be made between many agencies and clients regardless of size or region using networks such as the Internet and information communication terminals such as personal computers. It allows browsing, comparison, rational competition, and matching. As a result, each party has more choice and transaction opportunities, achieves appropriate service quality and price, increases the diversification and combination flexibility of the agents used, and enhances the capabilities and specialization of each party. And other business formats.

According to a second aspect of the present invention, in the transaction intermediary system according to the first aspect, a means for performing a refined search based on attributes for at least one of the needs and the ideas is provided. The invention of claim 8 captures the invention of claim 2 from the viewpoint of a method. In the transaction intermediation method according to claim 7, a refined search based on attributes is performed for at least one of the needs or the ideas. It is characterized by including a step. In these embodiments, the advertising agency or client can easily grasp the preferable needs and ideas by performing a refined search based on attributes such as budget and region, so that business efficiency is increased and transaction opportunities are increased.

According to a third aspect of the present invention, in the transaction mediation system according to the first or second aspect, a means for receiving a request for participation in the competition from the advertisement agency in response to the needs of the advertisement client, and a request for participation in the competition. Means for supporting presentation of ideas from the advertising agency to the advertising client.
The invention of claim 9 captures the invention of claim 3 from the viewpoint of a method, and in the transaction intermediation method according to claim 7 or 8, the advertisement agency business complies with the advertising client's needs. The method includes a step of receiving a request for participation, and a step of supporting presentation of an idea from an advertising agency that has requested participation in a competition to an advertising client. In these aspects, participation in a competition and presentation are facilitated smoothly and efficiently by filling in a predetermined format or transferring a file.

According to a fourth aspect of the present invention, in the transaction mediation system according to any one of the first to third aspects, a transaction indicating what type of transaction has been established between the advertising client and the advertising agency business. Means for entering information;
Means for charging a predetermined fee to at least one of the advertising client and the advertising agency based on the transaction information. The invention of claim 10 is
The invention of claim 4 is grasped from the viewpoint of a method, and in the transaction mediation method according to any one of claims 7 to 9, what kind of transaction is established between the advertising client and the advertising agency business. And inputting transaction information indicating whether the transaction has been performed, and charging a predetermined fee to at least one of the advertising client and the advertising agency based on the transaction information.
In these aspects, the transaction information between the client and the agent is input through self-reporting, mediation of communication, automatic creation of electronic contracts and contracts, etc., and charges such as commissions are charged based on this. This makes it possible to distribute profits such as an increase in transaction opportunities by the intermediary service fairly.

According to a fifth aspect of the present invention, in the transaction mediation system according to any one of the first to fourth aspects, a request for consulting based on an entry form prepared in advance for at least one of the needs or ideas is accepted. And means for supporting implementation. The invention of claim 11 captures the invention of claim 5 from the viewpoint of a method. In the transaction intermediation method according to any one of claims 7 to 10, at least one of the needs or ideas is determined in advance. The method is characterized by including a step of supporting the acceptance and execution of a consulting request based on the prepared entry form. In these modes, clients and agencies who are not used to expressing needs and ideas are asked to fill out a prescribed form, and consultation such as automatic inference and correction of the contents by manual staff of professional staff, etc. By doing so, support and skill improvement for appropriate expression of needs and ideas can be achieved.

According to a sixth aspect of the present invention, there is provided the transaction mediation system according to any one of the first to fifth aspects, further comprising means for supporting a request for production and implementation by combining a plurality of the ideas. It is characterized by. A twelfth aspect of the present invention captures the invention of the sixth aspect from the viewpoint of a method.
The method according to any one of claims 1 to 3, further comprising a step of supporting a request for production and execution of the production by combining a plurality of the ideas. In these aspects, a series of processes related to production, for example, selecting a plurality of desired ones from a list of ideas and their narrowed search results, and requesting production, automatic inference based on this request, manual staffing of specialized staff, etc. By inputting the contents of the arrangement and receiving the arrangement result, the effective use of the specialty fields of a plurality of agents can be facilitated.

[0017]

Next, embodiments of the present invention (hereinafter, referred to as "embodiments") will be specifically described with reference to the drawings. Note that this embodiment is typically realized by controlling a computer such as a web server with software. The software in this case realizes the operation and effect of the present invention by physically utilizing the hardware of the computer, and the conventional technology is applied to the common parts with the conventional technology.

However, in this case, the types and configurations of hardware and software, the range of processing by software, and the like can be variously changed. For example, a hard disk drive, a disk pack C
A recording medium such as a D-ROM alone is one embodiment of the present invention. Therefore, in the following description, virtual circuit blocks that realize the functions of the present invention and the embodiments are used.

[1. Configuration] The present embodiment is executed on a transaction mediation system (hereinafter, referred to as “the system”) that mediates transactions between an advertising agency and an advertising client via an information communication terminal and the Internet. This is a transaction mediation method, and can be understood as a recording medium that records transaction mediation software. In particular, in this embodiment, by collectively managing and processing information such as needs and ideas related to advertisements using the Internet,
This system greatly enhances the convenience of both advertising agencies and clients, and through this system, the principle of fair competition is introduced into the industry, and supply and demand are properly matched. Furthermore, appropriate consulting will be carried out for companies and agents participating in this system, and through repeated studies, the development of the industry will be promoted.

[1-1. Overall configuration]
As shown in FIG. 1, a server S for realizing a transaction mediation site (also simply referred to as a Web site) is connected to each terminal T used by each client company and each agency via the Internet N.
Is connected. As these terminals T, communication terminals such as personal computers, workstations, PDAs, and portable communication terminals such as mobile phones can be freely selected and used.

[1-2. Server Configuration] In the server S that realizes the transaction mediation site, the functions of the following components shown in FIG. 2 are realized by the operation of the software described above. That is, the client registration receiving unit 1 is a part for registering a client using the present system in advance, and performs processes such as sending, receiving, approving, and issuing an ID / password a registration document. In addition, the agency registration reception unit 2
This is a part for registering an advertising agency using the present system in advance, and performs processes such as sending, receiving, approving, and issuing ID / passwords of registration documents. The client information storage section 3 is a section for storing information on registered clients, and the agency information storage section 4 is a section for storing information on registered advertising agencies.

The needs receiving section 5 is a means for registering the needs from the client to the advertising agency and the needs from the advertising agency to another advertising agency, and a needs submission form for need registration (FIG. 12). It performs processing such as sending, receiving, etc. The idea accepting unit 6 is a means for registering an idea of an advertising agency, and performs processing such as sending and receiving an idea submission form (FIG. 16) for idea registration. The needs information storage unit 7 is a unit for storing the needs sent from the client and the agency company, and the idea information storage unit 8 is a unit for storing the ideas sent from the agency company.

The browsing unit 9 is a means for presenting the registered needs to the advertising agency, and a means for presenting the registered ideas to the client. The search processing unit 10 is a means for performing a refined search based on attributes for desired information including needs and ideas, and specifically, according to search items such as genre, budget, region, and competition date. Client information storage unit 3, agency information storage unit 4, needs information storage unit 7, idea information storage unit 8
To find information.

The competition accepting section 11 is a means for accepting a competition participation request from an advertising agency in response to a client's needs. Here, how the competition receiving unit 11 specifically receives the competition participation request is free. For example, the competition participation registration can be performed on the needs submission page (FIG. 12). A formal reception form may be sent and received (FIG. 14).

The competition information processing section 12 is a means for supporting the presentation of ideas to the client from the advertising agency who has requested participation in the competition.
After the website confirms the agency's intention to participate in the competition, the agency can access the client's formal briefs. As in this example, the competition information processing unit 12
For clients who participated in the competition, a link to the client's official brief is displayed so that information can be obtained directly from the client, and for clients, participating in the competition Processing such as creation of an agency idea list (FIG. 5) is performed.

The negotiation progress information receiving unit 13 is a means for inputting the negotiation progress between the client and the advertising agency and transaction information indicating what kind of transaction has been completed. When a contract is concluded between the client and the agency or when a contract job is completed, the fact is input. Further, the accounting processing unit 14 is means for charging a predetermined fee to at least one of the client and the advertising agency based on the transaction information. The charging information storage unit 15 is a part that stores the following information as a basis for calculating the fee in addition to the transaction information. Registration fee for client / agency (¥ / month) Commission on closing transaction between client / agency (¥% of total) (Online) Consulting fee (1 yen / ¥) (Offline) Consulting fee ( 1 hour $)

The consulting request receiving unit 16
Is a means for receiving a consulting request based on an entry form prepared in advance for at least one of a need and an idea, and the consulting information processing unit 17 is a means for supporting the execution of such consulting. In addition, not only such online consulting but also means for receiving an application for offline consulting such as an interview may be provided.

The production request receiving unit 18 is a means for receiving a production request by combining a plurality of ideas.
9 is a means for supporting the implementation of such a production. In addition, prior to the support of work (producing) such as realizing some needs and combining a plurality of ideas, the needs / ideas information processing unit 20 can efficiently browse the needs and ideas to be combined. it can. That is, the needs / ideas information processing unit 20 is a unit that performs processes such as classification of needs and ideas to be combined and creation of a list, and specific matching of needs and ideas is performed by the production information processing unit 19.
Do with.

Further, the Web page creation / editing unit 21
Various functions such as homepage (Fig. 3), needs posting page (Fig. 6), competition participation registration page (Fig. 14), idea posting page (Fig. 5), idea list page of competition participating agency (Fig. 21) This is a section for creating and editing Web data including an HTML document and a GIF image file in order to display a Web page. The client / agency information management unit 22 is a part that performs processing such as classification and list creation of registered clients and advertising agencies. Further, the Web page display unit 23 is a means for displaying the Web data created by the Web page creation / editing unit 21 on the external communication terminal based on an HTML request sent from the external communication terminal according to the TCP / IP protocol. . Also, the information transmitting unit 2
Reference numeral 4 denotes a part for transmitting information to a predetermined destination by e-mail. For example, the accounting processing unit 14
The data such as the settlement details are transmitted to the client or the advertising agency via the information transmitting unit 24.

[2. Web site in this embodiment]
In the present embodiment configured as described above, the following W
An e-site is used. In addition, each page is
Aggregation of pages and Web pages, Web site, Web
Pages that represent the site, such as the entrance and table of contents, are called the top page or home page.

[2-1. Top page and schematic configuration]…
FIGS. 3 and 4 This web site is configured as shown in FIG. 3, for example, and anyone can access the top page.
For the predetermined information, the viewer can access a page displaying the information by clicking a desired menu. The above-mentioned "predetermined information" refers to various kinds of information relating to a client company or an agency company registered in the present system, and public information from registered clients and agents (hereinafter referred to as "registered companies"). Means needs information, idea information, etc.

Also, a client registered on this Web site can access a page showing the "idea" presented to the client by inputting a password unique to the client, Similarly, the agency registered on this Web site is configured to be able to access a page showing “ideas” and “needs” presented to the agency. It should be noted that these pages cannot be accessed by ordinary viewers, other clients, or agents due to authentication and access control techniques.

Further, since the website is linked to the homepage of each agency registered in the present system, as described later, the client may be asked to participate in a competition conducted by the client. Various information about the agency can be obtained, which can be used for nomination and determination of the agency.

Note that the client and the agent are
Not only can various useful information be obtained from the database of the site b, but also the consulting function or the production function of the present system can be utilized as needed. FIG. 4 is a tree structure diagram showing the configuration of the Web site.

[2-2. Idea posting page]… Figure 5 In particular, the idea posting page that collects the ideas presented by the agency can be accessed only by the client (however, the idea for the agency can be accessed by the agency as well. Possible), for example, as shown in FIG. 5, they are classified according to the content of the idea, such as "sampling" and "event", and each is classified according to region.

[0036] The client browses the idea posting page according to their needs, and if there is a favorite idea, according to the link provided from the idea posting page, the homepage of the agency that presented the idea or detailed information is provided. You will be able to get to the page with the description and eventually be able to contact the agency via the Internet or offline.

[0037] By the way, whether or not to finally make a transaction depends on
Depending on the individual client and the agency, if a transaction is concluded through the system, the client is obliged to notify the system and the agency is obliged to pay a certain commission to the system. Bear. Note that the payee of the commission, the brokerage commission, and the like is actually the operating entity of the server S, and so on.

[2-3. Needs posting page] ... Figure 6 In addition, the needs posting page that collects the needs presented by the client can be accessed only from the agency (however, regarding the needs of the agency from the agency, the needs are also accessible from the agency) Possible), for example, as shown in FIG. 6, classified according to the contents of needs such as “advertising production / medium plan” and “event”.

The agency browses these needs posting pages, reads the details, and, if it judges that it can respond to the needs himself, examines the information and conditions given by the client and satisfies them. If so, you can apply for the competition on this page.

Eventually, the client determines the participating participating agency, and supplies data (necessary for the competition) necessary for the presentation to the participating participating agent via the Internet or off-line. Each of the competition participating agencies sends an idea that the company wants to present to the Web site by a fixed period of time, and the Web site delivers the ideas sent from the plurality of competition participating agencies to the client.

Whether or not a transaction is ultimately made depends on the individual client and the agent, but when a transaction is concluded through the present system, the client is obliged to inform the system of the conclusion. The agent is obliged to pay a certain commission to the system.

[3. Operation] Next, the schematic operation of the Web site having the above-described configuration and the Web site
Each process in the server S that realizes the operation of the site will be described.

[3-1. Schematic Function] FIG. 7 First, the outline of the function of this Web site will be described with reference to FIG. That is, in this website,
If an idea presented by one or more agency companies is posted (A-1), the client company browses these ideas (A-2), and if an idea that meets the needs of the client company is found, The client company informs the agency company that it wants to adopt the idea, and conducts a transaction between the two companies (A-3). In this case, the agency company pays a brokerage commission to this Web site (A
-4).

In addition, on this Web site, one or a plurality of client companies publish needs and competition implementation guidelines (B-1), and the agency company browses these needs (B-2), If you participate in a competition about a certain need and present your ideas (B-3),
The website provides the idea of participating in the competition to the client company that implements the competition (B-4). When the client company makes a competition and decides to adopt an idea, it informs the agency company that it wants to adopt the idea, and conducts a transaction between the two companies (B-5). Also in this case, the agency company pays a brokerage fee to the Web site (B-6).

In addition, this Web site carries out marketing consulting activities for client companies and agency companies (S-1), and also produces registered or latent needs (S-2). In addition, various data relating to the agency and the presented ideas are provided to the client company, and various data relating to the client and the presented needs are provided to the agency company (S-3). .

[3-2. 8 to 10. Next, FIG. 8 is a flowchart showing the flow of processing for registering a client or an agency in the present system. That is, when a client company and an agency company browse the Web site according to the present invention (step 3001) and, as a result, desire to register with the present system, as shown in FIG. The user accesses the “registration / update / delete” page from the “system overview” page of (1), and downloads, for example, a registration application form as shown in FIG. 9 (step 3002).

Then, fill in the necessary information in this registration application form and transmit it to this Web site (step 300).
3). Then, the Web site carefully examines whether or not it is appropriate to add the company that wants to register to the present system (step 3004), and if the registration is approved, sends a formal registration document to the company (step 3004). 300
5). The formal registration document may be sent by mail or transmitted via the Internet.

When the company desiring registration fills in the necessary information of the formal registration document and returns it to the Web site (step 3006), after confirming the formal registration document on the Web site, the company desiring registration accesses the system. A possible ID and password are issued (step 3007).
If the registration is completed, the registered company will be
Pay the membership fee to site b.

Here, the ID and password to be issued to the company desiring to be registered are usually one for each company, and one
All employees of the agency can use this D number and password only
Although it is configured to be able to access the website, as shown in FIG. 10, a different ID number and password can be issued for each department.

[3-3. Posting of Needs, etc. by Client] ... FIG. 11, FIG. 12 Also, as shown in FIG. 11, the client company browses the Web site according to the present invention (step 3801),
As a result, if it is desired to post the needs on this Web site, the needs can be registered by the operation of the needs receiving unit 5. That is, the user accesses the needs posting page and downloads a needs providing form as shown in FIG. 12 (step 3802). And
Fill out the needs provision form and fill out this Web
The data is transmitted to the site (step 3803). In this case, in this Web site, after confirming the content, the content is recorded in a needs information file (step 3804), and a predetermined Web
It is posted on page b (step 3805).

The above “needs” include, for example,
There are requests for advertisement production and recruitment of novelty ideas.
In addition, on the “needs” posting page, it is also possible to display the essential points of the competition. Further, as will be described later, if the client company desires, the client company can access the offline consulting reception unit to receive consultation on the needs and how to write the needs providing form.

[3-4. Browsing of Needs by Agency and Expression of Participation in Competition] .. FIGS. 13 and 14 In addition, the registered needs are presented to the advertising agency by the operation of the browsing unit 9. That is, as shown in FIG. 13, the agency inputs the address to input the
You can access the site (Step 4001).
The "needs" publication page can be accessed using the issued ID number and password (step 400).
2). In this case, only the needs that can be browsed by the agency are displayed, and the needs can be browsed.

At this time, if the agency desires, the search processing unit 10 can perform a narrowing-down search based on attributes such as types of needs and regions (step 4003). When such a search request is made, the data of the needs is searched by the operation of the search processing unit 10 (step 4004), and a list of search results is created / created.
It is displayed (step 4005).

Then, as a result of browsing various needs presented by the client or browsing a list of search results (step 4006), the agency makes a competition (idea presentation, a so-called idea) based on the given information and conditions. If the user wishes to participate in (Pre) (step 4007), he / she notifies his / her intention to participate to this Web site (step 4008). The competition receiving unit 11 receives a competition participation request from the advertising agency as described above in response to the client's needs. In addition, as shown in FIG. 14, the intention to participate in this competition can be expressed according to the link from the page on which the needs are posted, and after this Web site confirms the intention to participate in the agency, A link is established between the client and the formal brief of the client (step 4009).

As described above, when the agency wants to participate in the competition, the competition information processing unit 12 supports the presentation of the idea from the advertising agency that has participated in the competition to the client. That is, the advertising agency submits the idea for the issue by the specified date.
It is sent to the website (step 4010). In this case, there is no limitation on the method of presenting the idea, but the form can always be sent to the client online. That is, the application software may be a document file of a word processor, a worksheet file of spreadsheet software, a drawing file of drawing software, an image file obtained by a digital camera, etc. Sending a copy is considered inappropriate.

Then, when the competition participating agency sends an idea for participating in the competition to the website,
The website receives the ideas and sends the ideas to the competition client (step 401).
1).

In order to cope with a case where the agency wants to make some inquiry to the client before deciding to apply for the competition, the client must use the client's permitted range and method (such as e-mail through this system). It can also be configured to be able to contact the user.

[3-5. Posting ideas by agencies)
… FIG. 15 and FIG. 16 As described above, after viewing the needs presented by the client, the agency can submit an idea corresponding to the needs. By the operation of the idea receiving unit 6, a novel idea or an idea that will be hit can also be posted on this Web site. FIG. 15 shows a processing procedure of the agency in such a case.

In other words, the agency company can use the We
When the user browses the site b (step 3301) and finds that the user wants to post an idea on this Web site, the user accesses, for example, an idea posting page and downloads an idea providing form as shown in FIG. 16 (step 3301). 3302). Then, the necessary items are filled in the idea providing form and transmitted to this Web site (step 3303).

In this case, after confirming the contents of the Web site, the contents are recorded in the idea information storage unit 8 by the operation of the idea receiving unit 6 or the like (step 3304) and posted on the homepage (step 3305). As will be described later, if the agency company desires, the agency company can access the offline consulting reception unit and receive consulting on how to write an idea or an idea providing form.

[3-6. Browsing of Idea by Client] FIG. 17, FIG. 18, FIG. 5, FIG. 19 Next, FIG.
It is a flowchart which shows the processing procedure until the adoption of an idea. That is, the registered idea is presented to the client by the operation of the browsing unit 9. That is, the book W
In the website, the ideas of the agency are summarized and classified so that the client can browse the ideas submitted by each agency on the website, and a link is provided to the page where the client describes the needs. I'm stretching.

Accordingly, the client can access the home page of the present system by inputting an address (step 3501), and can access the idea posting page using the issued ID number and password (step 3502). Then, as illustrated in FIG. 18, freely browse various ideas (for example, “sampling”, “event”, “medium”, “sponsorship”, “novelty”, etc.) in the menu of the idea posting page. Can be.

For example, when a client company who wants to obtain an idea about “sampling” selects “sampling” from a menu on an idea posting page, as shown in FIG. Is displayed for each region. Clicking on the name of the agency that presented the idea that the client company was interested in from the multiple ideas displayed by region (in the figure, "M Planning" is selected), the website of that agency is displayed It is configured to:

In this case, if the client desires, the desired condition is described in the search form shown in FIG.
A search can be performed to narrow down ideas that are optimal for the needs of the company (step 3503). When such a search request is made, the Web site searches for idea data (step 3504), and creates and displays a list of search results (step 3505).

As described above, after browsing various ideas presented by the agency or browsing a list of search results (step 3506), it is determined whether there is an idea to be adopted (step 3507). If there is a favorite idea that meets the client's needs and the client wants to adopt the idea or want to talk in detail, the client informs the Web site of the idea (step 3508).

The Web site notified of the idea to be adopted and the name of the agency by the client informs the agency to the effect (step 400).
9). This allows the client and the agency to make direct contact via the Internet or offline and enter into business negotiations between them.

[3-7. Implementation of Competition by Client and Adoption of Idea] FIG. 20, FIG. 21 FIG. 20 is a flowchart showing a processing procedure when the client implements the competition and determines an idea to be adopted. That is, when a plurality of agents indicate participation in the competition (step 4201), and an idea is submitted to the Web site (step 420).
2) The Web site creates an idea list as shown in the upper right of FIG. 21, for example, and sends the list to the client together with the details of the idea (step 420).
3). Alternatively, on the date of the competition, the client may be able to browse the agency's ideas linked to the company's needs posting page.

As described above, when the client conducts the competition (step 4204) and decides on the idea to be adopted, the client notifies the result of the competition to the Web site by e-mail by the designated date ( Step 4
205), the Web site notifies all participating agencies of the result of the competition by e-mail (step 4206). Then, the agent who survived the competition can negotiate with the client independently and make a contract (step 420).
7).

[3-8. Conclusion of the transaction]
When the client informs the user of the idea adoption via the website, the client can be contacted directly via the Internet or offline, and the two parties enter into business negotiations.

Whether or not to finally reach the transaction negotiations depends on each client and the agent, but when both parties matched through the present system have concluded the transaction, the client enters into the present system. Obliged to communicate that the transaction has been completed. In this case, each client inputs, for example, the negotiation progress between the client and the advertising agency and the transaction information indicating what kind of transaction has been completed in the negotiation progress information receiving unit 13.

The accounting processor 14 charges a predetermined fee to at least one of the client and the advertising agency based on the transaction information. Here, for example, based on a notification of the conclusion of the transaction from the client, the agency is obliged to pay an brokerage commission of XX% of the total transaction amount to the present system.

When the agency continues the transaction with the client after the end of the transaction matched through the present system, the present system does not notice the transaction and no commission is generated.

[3-9. Consulting] ... Figure 22,
FIG. 23 [3-9-1. Consulting Regarding Needs / Ideas Registration] As described above, clients and agents can download a designated registration form from the website in order to post their needs and ideas on the website. However, a company that does not know how to write or does not have much knowledge of the industry can browse samples in a specified format and request consulting to this Web site if necessary.

In this case, the consulting request receiving unit 1
6 for at least one of needs or ideas
Accepts a consulting request based on a prepared entry form. That is, as shown in FIG.
Download a registration form for needs or ideas from this website (Step 450)
1. Step 4502) If the client or agency wants to view a sample in the specified format (Step 4503), select "Consulting" from the menu on this Web site (see FIG. 3) (Step 4503). 4504). Then, for example, FIG.
Is displayed (step 4505), a sample of a desired registration format can be browsed (step 450).
6).

If the client or the agency wants to correct the registration format entered by himself (step 4507), he selects "Consulting" from the menu on the website of this Web site (step 4508). The entered registration format is transmitted to the Web site (step 4509).
In this case, on this Web site, the consulting information processing section 17 executes such consulting,
Supported by a workflow system or an expert system, for example, the sent registration format is corrected and returned to the client (step 4510). The client refers to the corrected registration format,
Fill in the registration format again and submit to this Web site (step 4511).

In addition, the following consulting services other than the above can be provided to clients and agents online or offline according to the above.

[3-9-2. Consulting to clients] [3-9-2-1. Marketing strategy planning (online)] When a client deals with an agency, consulting for planning the base marketing strategy (advertising strategy, media strategy, promotion strategy, etc.) is performed on this system according to the client's request. Or by a member such as an expert designated by the system. Specifically, a predetermined format is correctly filled in, so that a correct briefing can be performed for the agency.

[3-9-2-2. Evaluation of ideas (offline)] In addition, according to the wishes of the client, members of this system provide consulting to correctly evaluate the agency's ideas presented to the needs of a certain client and apply it to the marketing plan. You can do it too. Specifically, evaluation of advertisements (creatives), basic knowledge of media, measurement of promotion effects, and the like are performed.

[3-9-3. Consulting to agency] [3-9-3-1. Creating a plan (book) (online)]
In order to be able to effectively present their ideas to the needs presented by the client, consulting on the creation of a plan (book) to be submitted to the client, as a member of the system, as requested by the agency, Can also be done. Specifically, it will promote the benefits of the project, measure the effects, and calculate the cost efficiency.

[3-9-3-2. Advice on Implementing Ideas (Offline)] Members of the system can provide practical advice on the implementation of ideas that have been formally transacted with clients, if desired by the agency. Specifically, we will give advice on the format and conclusion of contracts, points to note regarding laws and regulations, staffing, schedule management, etc.

[3-10. Produce] ... FIG. 24, FIG. 25 The Web site can produce a request such as combining ideas of a plurality of agencies, etc., at the request of the client. In this case, the production request accepting unit 18 accepts a production request by combining a plurality of ideas, and the produce information processing unit 19 supports such production. FIG. 24 is a flowchart showing the procedure of such a production process.

That is, if the agent who browsed the Web site wishes to register the company information and the idea information on the Web site, the company information is displayed in accordance with the above-described processing procedure (FIGS. 8 and 15). And idea information are registered (step 4701, step 4702). Book We
The site b records these pieces of information in a predetermined storage means (step 4703), and collects the data.
A home page having a producing function as shown in FIG. 25 is created (step 4704).

On the other hand, when the client who browsed the Web site desires to produce, the client requests the Web site for producing an agency or an idea via a Web page having a production function (step 4705). , Step 4706). The Web site requested to produce executes the production so as to satisfy the client's desired conditions (step 4707).

Then, when the production result as shown in FIG. 25 is obtained, the Web site informs the corresponding agency of the client's needs, and when there are a plurality of agents, requests the participation in the competition. In order to do so, the competition execution requirements are sent (step 4708). The agency notified of the needs from the client submits the idea to the Web site (step 4709).

Subsequently, the Web site creates a list of ideas presented from a plurality of agents, and sends the list to the client together with the presented ideas (step 4710). The client conducts a competition with reference to the idea list and the ideas, determines the idea to be adopted, determines the agency that presented the idea (step 4711), and reports the fact to the trading intermediary site. (Step 4712).
This Web site informs the agency where the idea was adopted (step 4713), and the agency negotiates directly with the client to make a contract (step 4714).

[3-11. Use of database)
Information such as needs, ideas, and company information regarding clients and agents, and analysis of information processing results such as aggregation of these information are prepared in a database, and useful data obtained from such a database is illustrated in FIG. May be provided to clients and agents.
Examples of useful data are: Top 10 Client Needs Listed Top 10 Agencies Top 10 Idea Lists Needs Budget / Registration by genre (pie chart) Needs Budget / Registration by Company (pie chart) Industry Type Idea Registration Number (yen) Graph) Needs / Ideas Access Top 10

[4. Profit Structure in the Present System] The above-described present system is not essential, but may be maintained by the following profit. That is, as described above, the client and the agent who wish to register with the present system pay a predetermined amount each month to the Web site as a registration fee. When a transaction is made between the client and the agent, the agent assigns a commission corresponding to a predetermined ratio of the total contract fee to this We.
Pay to site b.

Further, as an online consulting fee for the client and the agency, a predetermined amount is paid for each case (one format).
Pay to site b. Also, as an offline consulting fee for the client and the agency, a predetermined amount is paid per hour to the Web site.

[5. Effect] As described above, in the present embodiment, the use of networks such as the Internet and information communication terminals such as personal computers allows many agencies and clients, regardless of size or region, to exchange ideas and needs regarding advertising. Low cost, quick and easy appeal, browsing, comparison, rational competition and matching are possible. As a result, each party has more choice and transaction opportunities, achieves appropriate service quality and price, increases the diversification and combination flexibility of the agents used, and enhances the capabilities and specialization of each party. And other business formats.

In particular, in the present embodiment, the advertising agency and the client can easily grasp favorable needs and ideas by performing a narrowing-down search based on attributes such as budget and region, so that business efficiency and transaction opportunities increase. It is planned.

In this embodiment, acceptance of a participation in a competition and presentation are smoothly and efficiently promoted by filling in a predetermined format or transferring a file. Further, in the present embodiment, transaction information between the client and the agent is input through self-declaration, mediation of communication, automatic creation of electronic contracts and contracts, etc., and charges such as commissions are charged based on this. By doing so, it is possible to distribute profits such as an increase in transaction opportunities by the intermediary service fairly.

In this embodiment, a client or an agent who is not used to expressing needs and ideas is asked to fill in a predetermined entry form. The consultation such as corrections by the above will support and improve skills in appropriate expression of needs and ideas.

In the present embodiment, a series of processes related to production, for example, selecting a plurality of desired items from a list of ideas and their narrowed search results, etc., and requesting production, automatic inference based on this request, By inputting the contents of the arrangement by the expert staff and receiving the arrangement result, etc., it is effectively supported,
It makes it easier to use the specialty fields of multiple agencies.

[6. More specific effects] Further, the effects of the present invention as described above are as follows, more specifically, for clients, agents, and the industry in general.

[6-1. Effect in Client] As in the past, ideas are presented not only from major agencies but also from small and medium-sized agencies and foreign-affiliated agents, so that the number of variations in idea selection increases dramatically. In addition, since a large number of ideas presented by a large number of agencies can be browsed just by operating a person in charge, the time and cost can be significantly reduced. In addition, since you can easily browse many ideas presented by many agencies, the best plan that utilizes the strengths of each agency, such as producing creatives at agency A and purchasing media at agency B Mixing becomes possible.

Furthermore, since fair competition is conducted not only by two or three major agents as in the past but also by many agents, better quality is obtained and the transaction price is appropriate. Also, by browsing various ideas presented by many agencies, the ability to plan a marketing plan is greatly improved.

[6-2. Effect at agency] By actively presenting the ideas of the company on this Web site, the chance of acquiring a new client, which has been apt to be monopolized by a major agency, is greatly increased. Also,
The person in charge can browse a large number of needs presented by a large number of clients simply by operating his / her own terminal, and a better idea that meets those needs can be presented on this Web site. In addition, the time and cost spent on sales activities can be significantly reduced. Also, when dealing with clients via this website,
It is possible to receive logical and high quality work orders through a certain format. In addition, the ability to propose ideas through the Internet is greatly improved, further increasing business opportunities.

[6-3. Effect in the industry as a whole] By utilizing the Internet, it is possible to break away from the traditional business form and greatly improve the efficiency of business activities. In addition, we can optimize the matching between client needs and agency ideas,
The industry can be revitalized by fair competition and equal opportunity creation. Furthermore, it can promote the division of agency functions (simplification of sales functions, independence of creative functions, etc.), and indicate one direction of the new generation of the advertising industry.

[7. Other Embodiments] The present invention is not limited to the above-described embodiments, but includes other embodiments as exemplified below. For example, the transaction intermediary system of the present invention is configured so that every time a new "needs" is presented by a client, the "needs" newly presented to the agency is notified from the system by e-mail. You can also. As a result, the agency can always know new needs and can prevent business opportunities from being missed.

[0100] Further, as the talk progresses, an example is possible in which the client and the agent directly contact each other offline, and hold a face-to-face meeting, for example. However, both agents and clients are obliged to report the progress to this system. further,
Not only agents but also clients and other entities can present their "ideas" in a format prescribed by the present system.

[0101]

As described above, according to the present invention, information relating to ideas and needs can be effectively exchanged between a large number of advertising agencies and client companies regardless of size or region by using a computer network represented by the Internet. Distribution and matching can increase transaction opportunities.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of an embodiment of the present invention.

FIG. 2 is a functional block diagram showing a configuration of a server according to the embodiment of the present invention.

FIG. 3 is a conceptual diagram showing a configuration of a website according to the embodiment of the present invention.

FIG. 4 is a tree structure diagram showing a configuration of a website according to the embodiment of the present invention.

FIG. 5 is a conceptual diagram illustrating an idea posting page in the embodiment of the present invention.

FIG. 6 is a conceptual diagram illustrating a needs posting page in the embodiment of the present invention.

FIG. 7 is a conceptual diagram showing functions of a Web site according to the embodiment of the present invention.

FIG. 8 is a flowchart showing a processing procedure for registering a client company and an agency company in a transaction mediation site in the embodiment of the present invention.

FIG. 9 is a diagram exemplifying a form for registering a client company and an agency company in a transaction mediation site in the embodiment of the present invention.

FIG. 10 is a conceptual diagram showing that a plurality of types of IDs and passwords are issued to registered agents and clients in the embodiment of the present invention.

FIG. 11 is a flowchart showing a processing procedure in which client needs are posted on a transaction intermediation site in the embodiment of the present invention.

FIG. 12 is a view exemplifying a format (format) for a client to register needs in the embodiment of the present invention.

FIG. 13 is a flowchart showing a processing procedure in which an agency company makes a list of needs and announces participation in a competition in the embodiment of the present invention.

FIG. 14 is a conceptual diagram showing a state in which participation in a competition is announced by following a link from a display screen of needs in the embodiment of the present invention.

FIG. 15 is a flowchart showing a processing procedure in which the idea of the agency company is posted on the transaction mediation site in the embodiment of the present invention.

FIG. 16 is a view exemplifying a format (form) for an agency to register an idea in the embodiment of the present invention.

FIG. 17 is a flowchart showing a processing procedure for a client company to browse and adopt an idea posted on a transaction intermediation site in the embodiment of the present invention.

FIG. 18 is a conceptual diagram showing an example in which ideas and needs are posted on a Web site in the embodiment of the present invention.

FIG. 19 is a diagram showing a display example of a screen for searching for an idea in the embodiment of the present invention.

FIG. 20 is a flowchart showing a processing procedure from the announcement of participation in a competition to the adoption of an idea in the embodiment of the present invention.

FIG. 21 is a conceptual diagram showing a state in which the ideas of the agents participating in the competition are displayed in the embodiment of the present invention.

FIG. 22 is a flowchart illustrating a consulting processing procedure according to the embodiment of the present invention.

FIG. 23 is a view showing a display example of a consulting screen according to the embodiment of the present invention.

FIG. 24 is a flowchart showing a processing procedure of production according to the embodiment of the present invention.

FIG. 25 is a view showing a screen transition regarding production in the embodiment of the present invention.

FIG. 26 is a view showing a display example regarding a database according to the embodiment of the present invention.

[Explanation of symbols]

 S: Server T: Terminal 1: Client registration reception unit 2: Agency registration reception unit 3: Client information storage unit 4: Agent information storage unit 5: Needs reception unit 6: Idea reception unit 7: Needs information storage unit 8: Idea information storage unit 9 Browse unit 10 Search processing unit 11 Competition reception unit 12 Competition information processing unit 13 Negotiation progress information reception unit 14 Accounting processing unit 15 Billing information storage unit 16 Consulting request reception unit 17 Consulting information processing section 18 ... Produce request receiving section 19 ... Produce information processing section 20 ... Needs / idea information processing section 21 ... Web page creation / editing section 22 ... Client / agency information management section 23 ... Web page display section 24 ... Information transmission Department

 ────────────────────────────────────────────────── ─── Continued on front page (72) Inventor Masahito Matsushima 6-35-17 Shimoishikami, Nerima-ku, Tokyo F-term (reference) 5B049 BB49 CC00 CC02 CC05 GG00

Claims (13)

[Claims] 1. A transaction mediation system that mediates transactions between an advertising agency and an advertising client via an information communication terminal and a computer network. Means for registering at least one of the needs of the advertising agency, means for registering the idea of the advertising agency, means for presenting the registered needs to the advertising agency, A means for presenting ideas to an advertising client; 2. The transaction mediation system according to claim 1, further comprising means for performing a refined search based on attributes for at least one of the needs or the ideas. 3. A means for receiving a request for participation in the competition from the advertising agency in response to the needs of the advertising client, and a means for supporting the presentation of ideas from the advertising agency that has requested participation in the competition to the advertising client. The transaction mediation system according to claim 1, comprising: 4. A means for inputting transaction information indicating what kind of transaction has been established between the advertising client and the advertising agency, and the advertising client or the advertising agency based on the transaction information. Means for charging a predetermined fee to at least one of: (a) to (c).
The transaction mediation system described in (1). 5. A system according to claim 1, further comprising means for supporting the acceptance and execution of a consulting request based on a prepared entry form for at least one of said needs and ideas. The transaction mediation system described in (1). 6. The apparatus according to claim 1, further comprising means for supporting reception and execution of a production request by combining a plurality of said ideas.
The transaction mediation system described in (1). 7. A transaction intermediation method for mediating a transaction between an advertising agency and an advertising client via an information communication terminal and a computer network, wherein the advertising client needs the advertising agency and the advertising agency needs other services. Registering at least one of the needs of the advertising agency, registering the idea of the advertising agency, presenting the registered needs to the advertising agency, Presenting the idea to the advertising client. 8. The transaction intermediation method according to claim 7, further comprising the step of performing a refined search based on attributes for at least one of the needs or the ideas. 9. A step of receiving a request for participation in the competition from the advertising agency in response to the needs of the advertising client; and a step of supporting presentation of ideas from the advertising agency that has requested participation in the competition to the advertising client. The transaction mediation method according to claim 7, comprising: 10. A step for inputting transaction information indicating what kind of transaction has been completed between the advertising client and the advertising agency, and the advertising client or the advertising agency based on the transaction information. The method according to any one of claims 7 to 9, further comprising: charging a predetermined fee to at least one of: 11. The method according to claim 7, further comprising a step of supporting a request for consulting based on an entry form prepared in advance for at least one of the needs and the ideas and supporting the consulting.
The transaction mediation method described in (1). 12. The transaction intermediation method according to claim 7, further comprising a step of supporting a request for production and implementation by combining a plurality of said ideas. 13. By controlling a computer,
A recording medium recording transaction mediation software for mediating transactions between an advertising agency and an advertising client via an information communication terminal and a communication network, wherein the software is transmitted to the computer from the advertising client to the advertising agency. Registering at least one of the needs and the needs from the advertising agency to the other advertising agency, registering the idea of the advertising agency, presenting the registered needs to the advertising agency, A media for recording transaction mediation software, characterized by causing an advertising client to present the idea.